# NEW Facebook Ads Feature Gets You More Clicks For Free!

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=pJfYdXzSG_M
Duration: 14 min
Language: English
Words: 3588
Transcript page: https://viewrankai.com/tools/youtube-transcript/pJfYdXzSG_M

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[0:00] I am very excited to let you know about a new Facebook ads feature that is going to help us get more clicks and better results we've already done some testing with this new feature for our clients and seen an improvement in CTR which is fantastic let me show you what I'm talking about I'm in an example Facebook ad account um I'm in ads manager I'm going to go ahead and create an example campaign to demonstrate what it is I'm talking about I'm going to use the leads objective for demonstration purposes click continue and then I'm going to select manual leads campaigns as if you're new to my videos that's what I

[0:28] typically recommend people who know what they're doing want to go with the manual version of either a leads campaign or a sales campaign as opposed to the automated or tailored versions most of the time okay so we've got our lead campaign I'm not going to worry about any of the other settings at the campaign ad set Etc level other than what I need to specifically show you for this new feature I have other tutorials that walk through absolutely everything so if you want to check out that you can uh what I'm going to do is quickly jump to the adset level because we need to change the default conversion location

[0:55] from instant forms instant forms is where someone clicks on a Facebook ad or an Instagram ad they're presented with a form where they can fill out their information probably familiar with those um but for this new feature you need to be using the website option instead and that's where someone clicks on an ad on Facebook Instagram and then goes through to your website or your landing page it's probably what most Facebook advertisers use um for the lead objective but also for sales objective and wanting to generate purchases fora their Shopify store for example although there are other Alternatives okay that's what we need to do at the adset level in

[1:26] order to turn on this new feature uh and then if we jump to the ad level we will see it down here so again I'm going to scroll past you know identity ad setup all that sort of stuff and get to this new ad sources section now if you follow the process I've just been through and you don't see this ad sources section that's because you don't yet have it in your ad account we see this now in some of our meta ad accounts but not all meta does that with new features they roll things out to certain ad accounts um early they want to test things make sure

[1:54] that nothing breaks and then provided all goes well it gets rolled out to other AD accounts so just wanted to let you know in case you have a look at this and you're like where is it what am I doing wrong maybe nothing it might just be that you don't have this yet but we have seen this feature being rolled out quite aggressively quite quickly uh for meta they normally take a long time and it's just a few little ad accounts and then they spread it out whereas actually we've seen this pop up in a lot of AD accounts relatively fast so I imagine most people who don't yet have this uh

[2:18] will have it very soon so let me start by explaining what this ad sources section is what it allows us to do and how it's actually going to help us get more clicks and better results so you can see that met have got a bit information here and they say connect ad sources to include more information in your ad that can help Inspire action so can you provide more details more info in the ad itself that's going to help people uh be convinced to purchase click through and become a lead all that sort of stuff then we've got this next part here asteris next to it called website

[2:45] URL and it says enter a website URL to automatically enhance your ad with site links so what site links allow people to do is to click on a link that is different from the main destination of your ad and go through to different p places on your website so if the main part of your ad let's say we're advertising our Facebook advertising services and we want to send people through to our homepage uh to check out more information we could have different site links to different things we could have site links to um a case stud page or we could have site links directly to the done for you Services page on our

[3:17] website where people can fill out um their information we could have a site link directly through to testimonials we could have a site link directly through some of other offers like our mentorship program for example so you could add in these different site links and people instead of just clicking through to the main destination of the ad can then go oh actually I do want to check out their case studies I'm going to click through to their first directly and if you're familiar with Google advertising every around ads on Google they've had site links for a long time and they can be really powerful in not only getting more

[3:43] clicks because people have more options and and it's more tailored potentially to what they're looking for they don't have to come through your website and find where they want to go they can just boom Oh I want to go straight through to the contact page I'm going to go ahead and do that and that also helps with conversions because if people are more likely to click through they're obviously more likely to convert if people find what they're looking for they're obviously more likely to convert um so something that I'm really glad that meta has added meta does often add in features where possible that that have previously been used on Google ads

[4:10] the we know work um which is a good thing help us improve our results and that's what we're looking at with here okay so then we need to enter in our URL in here and you can see the example is example.com page so you could either enter in your homepage or you could enter in Pages specific to products or Services if there's like a category page maybe you want to advertise with different options for that category it's what you enter here is going to dependent on what you eventually put into your site link so let's say for example you're advertising a number of different products with your

[4:38] site links that are all within one category then you probably want to put in the category page in here if you've only got two or three services um and you're going to have site links to each one maybe you just want to enter in the homepage of website which is what I'm going to do for demonstration purposes or you could even get more specific and go for an individual product page and then perhaps the site links are going to link through to different pages that cover different elements of it it's going to depend what you enter here on your business but if you start with your

[5:01] homepage you kind of can't go wrong okay you can always get more specific later and have a play now I've entered in there and you can see that meta hasn't been able to find like specific information to generate site links automatically that's absolutely fine you may well see that your site links are generated for you automatically and that's great we haven't had that um we can add in this case but we can go ahead and add them in manually not a problem so we can see site links here showcase additional URLs with photos to offer more ways for people to take action so we can go ahead and click on ADD so

[5:31] we've got our main homepage here Heath media. cuk uh but we can add in more we need at least three as you can see Meta is saying uh to be able to display them on your ad you need to add at least three sign links so we click add more here so we could have a link directly to our done for you Services page like I mentioned if people are interested in our done for you Facebook advertis Services then we can add in the label so that's the text that's going to appear with the link so this needs to be something that people are going to

[5:56] understand if it's taking you through to a contact page like say cont contct if if it's taking people through to a portfolio say portfolio so something in there that that people understand and then this is the actual URL itself where people are going to be taken so I'm just going to go ahead and grab that pop that in there and then click add okay so we now got our done for you services and they're taken straight through to the done for you page on our website people want us to manage their Facebook and Instagram ads by the way there'll be a link to that in the video

[6:26] description in case you are interested in my agency managing creating optimizing your Facebook and Instagram campaigns for you saving your time getting you better results um we can obviously add more right okay so we could link through to our Cas studies page perhaps that's what people want to go and directly check out before they're willing to work with us they want to see what results have we been able to get let's go and have a look and they might want to be able to click through straight through there and that's going to help convince someone to convert become a lead and eventually go on to to

[6:50] work with us right you might have testimonial Pages case study Pages portfolio Pages this going to vary depending on your business so grab the URL for that and I can pop that in there right in the the uh in the results section okay then we can go ahead and add another one in we often have questions from potential customers who are asking us you know what type of businesses do you work with would you work with my type of business so we could have a link to part of our website that directly addresses um that so for example we could have in here who we work with and then we could enter in the

[7:19] URL that's specific um to that and go ahead and add that in now you can see these URLs actually just sections of the done for you page cuz we've got that information in there you might have separate pages instead either way is absolutely fine what you enter in here you really want to have a little think about okay what is the information that we know people want before they work with us so for example I've added in just straight up to the done for you Services people want to be able to come through to there and find out what the service is all about I know that people want to see case

[7:45] studies before they work with us completely understand why I know that people want to know what types of businesses we work with before they book a call because they're not wanting to waste their time if they book a call in their own e-commerce business we say you know we only work with lead generation businesses we don't by the way we work with e-commerce business lead generation businesses all sorts but it's useful to have that information in there okay so we've got our three in there you could add more if you wanted to have a little think about what information you want people to be able to access directly

[8:10] straight away add those in uh then click save okay so now we can see that we've got these three site links added um under here so that's done uh we can turn on the ad preview now we haven't added in any other information like creative headlines primary text I've got other videos about that stuff link will be in the video description um in case you're interested and unfortunately we can't see what the site links look like on the preview on the right hand side even if you go and add in this this other stuff I think it's because it's is a brand new feature and meta just hasn't set up this

[8:38] preview to be able to demonstrate it yet I imagine that will happen you may well be going through this by the time you you watch this video and implement it and see that um but it's not available as of the time of recording but we can see a preview of this because meta has this little section here called see how it works and you can see the three site links are the ones in blue they basically show up beneath your ad and if I click on this then we've got a more detailed example metas has got um help information about all of this stuff and then we can scroll down and we can see

[9:04] it look this is what it looks like here right so here's the ad itself and then we've got beneath this headline we've got these three um site links in here they've got makeup fragrance and body and that's exactly what that would look like uh on a phone obviously on on a mobile device underneath the headline and that's where they're going to show up and quite easy and obvious people to click on them they've obviously got in this scenario the shop now button but they've also got those three buttons if they wanted to go through to those various locations as we discussed what you use here is going to vary depending

[9:33] on the business that you use and um and what it is that you want to send people to what information you want to be able to access quickly and easily that you know is going to help convince them to purchase become a lead Etc now in this help section we've also got some really valuable information so you can see at the moment note ads with site links can only be delivered to the ad placement Facebook feed okay so s links only showing up on the Facebook feed right now uh will it be rolled out to other placements probably I can't say with any certainty but I would expect So Meta

[10:01] normally tries things out as I've said in one location or you know few ad accounts or whatever first and then looks to roll it out if it works I imagine this is going to get rolled out but just something to be aware of and then if we scroll down further we've got this how to create ads with site links in ads manager section and you know we we've walked through the process but one thing I did want to highlight was the ad objectives the campaign objectives that enable this so you can see it says select either traffic engagement leads or sales as your ad objective to be able

[10:25] to use um site links so there are obviously ad objectives not incl included in that um that you won't be able to use site links with they mentioned at promotion as an example and they also say that if you select the sales as your ad objective and you want to use site links then you need to toggle off use a catalog at the campaign level um if you want to be able to to use this feature that may or may not be worth it to you depending on what you're looking to do but just something you need to be aware of if you're trying to set this up thinking why isn't this

[10:48] showing up it may be because you're not using the right campaign objective um or you're trying to use a catalog with a with a sales campaign so I would definitely encourage you to use this feature if you have it or at least give it a go to to test it out I think this limited downside in doing so and as I said we are seeing an improvement um in CTR and have a little think about how you could use this and how you could get the most out of this we've already discussed some options you could have site links through to reviews or a portfolio or testimonials um but there's

[11:13] other things you could link through to if you've got a a product that comes with a great warranty you could link straight through to the warranty um if people are concerned about a refund policy that's one of the things that your prospects want to know about before they purchase you could link straight through to a refund policy particularly if it's a if it's a good selling point think about the areas in which you have competitor Advantage your product or service has competitor advantage and things that that you know are going to help convince people to take that next action to purchase to become a lead Etc

[11:39] and Link straight through to those I think there's a limited downside in doing so and people might click through on a site link to a place where they find the information that helps convince them to to go ahead that they wouldn't get to if they just came through to the same main destination of the ad that everyone is going through so quite excited about this feature and I'd recommend that you go ahead and give it a go okay once you do give it a go there is a way that you can track the specific performance of those site links like how many clicks I'm actually getting on each

[12:04] one of these and where people going and all that sort of stuff I'm going to show you that now so I'm back in ads manager I'm just going to go ahead and close that down I'm going to close down the help as well and then we're going to go ahead and select breakdown and then you want to do by website URL you can just search in here and it'll pop right up now obviously this isn't going to display any data because this is an example ad account this campaign isn't live but if you're familiar with breakdowns you would then see it broken down by website URL like where you click

[12:29] and all that sort of stuff if you're familiar with the the breakdowns you can go in and select all sorts of things you could select age for example and you add that in and again it's not going to display any data here but you would then see the breakdown by how many clicks do we get for this age range this age range this age range or how many conversions do we get etc etc so really useful info and that's very simply how you go ahead and do it it's just website URL and that's how you check up on the data and you might see that certain site links

[12:52] are getting much more clicks and others or when people click on certain like certain site links they go through and converted a much higher uh percentage rate so you might see better return on ad spend numbers and therefore want to tailor it maybe even change the main destination of the ad to go through to that specific site link instead that's working really well some really useful data and this is how you go ahead and check it out now whenever meta adds new features like this but hasn't yet fully rolled it out so certain ad accounts have it but others don't that is a big competitive Advantage for people that do

[13:19] have it so if you have it I'd recommend jumping on it like I said there's limited downside it's helping with clickthrough rat so far I think it's also going to help with conversion rates we know it does with Google ads that has the exact same feature has has a sight link um feature so um yeah quite excited about this if you do give it a go let me know how it goes in the comments now going from one new feature to another huge aspect of Facebook advertising that has changed enormously over the past year and that's targeting we are now doing things very differently when it

[13:43] comes to Facebook ads targeting because of these changes and in this video I show you everything that you need to know to get fully up to speed with the best way to do Facebook ads targeting now

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