# Klaviyo Post Purchase Flow Tutorial (2025 - Step By Step)

Channel: Emiel Dingemans | eCommerce Retention Marketing
Video: https://www.youtube.com/watch?v=o4l9SWW8xC8
Duration: 16 min
Language: English
Words: 3350
Transcript page: https://viewrankai.com/tools/youtube-transcript/o4l9SWW8xC8

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[0:00] in this video I'm going to reveal the best clay postp purchase flow for 2025 designed to maximize repeat purchases and to turn first time buyers into loyal customers for life the strategies I'm sharing AR in just Theory they're battle tested and proven to work with this exact postp purchase flow I've helped e-commerce Brands increase the customer life and value by up to 35% boost repeat purchase rates by up to 40% and add six figures of addition Revenue within months by the end of this video you'll have a step-by-step blueprint for setting up a postp purchase flow that not only Delights your customers but also drives massive growth for your

[0:41] store in 2025 but first why is it so important to have a high converting postp purchase flow the main reason is that it drives repeat purchases so the post purchase flow is one of the most effective tools for turning first time buyers into returning customers so it directly increases your Revenue and research shows that retained customers are nine times more likely to convert than first time buyers and additionally repeat customers spend 67% more than first on buyers by strategically engaging buyers after the initial purchase you can introduce them to new products upsell complimentary items and make them keep coming back to your store so this builds you a steady flow of

[1:23] Revenue while reducing your Reliance on expensive paid ads the second reason why a post purchase flow is so important because it helps you reduce returns to maximize your profit marget so buyers remorse is a major reason for returns which cuts into your profit margins and a well-crafted post-p purchase flow can help you reduce this buyer remorse and data shows that 95% of the customers who receive proactive postp purchase communication are less likely to return the product so providing usage tips care instructions and building excitement for delivery in your post purchase flow reduces the doubts reduces the buyer remorse and helps to ensure that customers are happy with their upcoming

[2:04] delivery so by reducing the buyer remorse you get less returns less returns means more Revenue stays in your pocket and the third reason is that you can increase your average order value by simply cross- selling different item so the postp purchase period is the perfect timing for your Brands to show them additional products that people could buy because the best moment for people to buy is right after the initial purchase the research from hopspot highlights that 60 to 70% the existing customers are more likely to buy again from your band compared to the 5 to 20% conversion rate first and buyers so by recommending add-ons or upgrades that

[2:40] are complimentary to the customer's purchase you can significantly increase the average order value now we've talked about why the post purchase flow is so important let's dive into the post purchase flow outline so this is the structure that we like to use so first of all we got the flow trigger which is placed order and we also have some flow filters in place place order zero times in installing this flow and canceled order zero times installing this flow so if someone has done a purchase but canceled it afterwards this person won't receive the rest of this flow same goes if someone has placed an order after

[3:11] they place the initial order they won't receive the rest of this flow then we got the build out of the flow first of all we always like to make a split between first time buyers and returning customers because speak to them in a different way and you can even make this more advanced if you make a split for first time buyers second time buyers third time buyers fourth time buyers etc etc so you can even treat returning customers and your VIPs in a different way but just for Simplicity we like to split based on first time buyers and returning customers so the first email is just a simple plain text email we

[3:40] want to thank them for buying give them some important information and we already want to give them a call to action to buy another item of your store then two days later or based on your shipping times want to send them email about that their order is on its way then 3 days later or again based on your shipping times and then 3 days later want to send them a personalized email with specific info about the product they've ordered so you want to make a split based on the product or the product category with again tips and tricks on how to use the product in the

[4:09] best possible way then 5 days later you can do a social media push and 3 Days Later a loal system push if those two things are applicable for your brand and then a week later you can do a personal check-in from the founder where you ask them hey did everything go well with your order do you have any questions and of course this is a good moment to try to cross all them with different items but so this is the general outline that we like to use and now you might wonder okay but how do I set this up inside Cayo well let me show you so we're in

[4:37] our demo account and what we're going to do in the left menu we're going to hit close and then we're going to create flow over here and then we can select a basic flow from Shopify but we're going to build our own over here and we're going to call this post purchase demo flow hit create flow first of all we need to select a trigger in this case that's going to be place order as I've just showed you so over here we see place order then we're going to add some profile filters as I already showed you add profile filter someone has done has placed order zero times since starting

[5:08] this flow and someone has done has canceled order zero times since starting this flow hit save hit save again then you have to confirm your trigger selection because you can't edit the trigger afterwards so hit confirm and save and there you go so now we can add a time delay for the first email so let's make this 10 minutes for example and now we can add all the emails following the outline and if you want to make a conditional split like I showed you for email one you want to make a split based on the amount of times that people have placed an order so what we

[5:39] can do in that case is go to conditional split put it before email one then we're going to say what someone is done let place order is at least two times over all time hit save so now we know on the yes path that someone has placed an order at least twice so this is going to be the email for returning customers and then on the no paath you know that's going to be less than then two AKA one time AKA first time buyer so we're going to put this on the no path change the name call this first time buyer save and then for your second email you want to

[6:10] put everything together again so it's on One path so what you can do in that case is simply hit the rejoin button put it over here and now the two parts are coming together into one path again and then you can add a time delay again and your second email and build out the rest of your flow so this is how you make the postp purchase flow in clayo now let's dive into each specific email and how to craft it to make it high converting but first make sure to subscribe to this channel if you want to grow your business with email marketing now let's dive into the first email email one the

[6:40] thank you email so this first email sets the tone for your post purchas experience so it's going to be a plain text email from the founder keeping it personal and authentic so for first time buyers this is your chance to make a memorable experience for them thank them for trusting your brand and reassure them that they made the right choice for returning customers it's about expressing gratitude for the loyalty and reinforcing the value of the decision to come back and buy from your brand so again it's really important that you make at least a split between first on buyers and retur customers so what needs to be inside this email first of all we

[7:13] want to thank them sincerely we want to confirm the order progress we talk about shipping times and stuff like that you want to offer support and optionally you can cross all them to increase the average order value so an example of such an email could be something like this so hey Cameron thank you for choosing magic linen we're thrill to have in our community with magic Lin we believe in empowering you to live life on your own terms ET ET Etc we talk about the shipping details we say questions or FS we love to hear from you just reply to this email which will boost our deliverability if they do or

[7:43] visit our frequently ask question page for more info really simple straightforward short plain text email that's all you need then for this email we also have some subject line ideas and for all other emails we have subject line ideas as well also preview text ideas if you want to have access to all this information make sure to go underneath this video click on the first link in the description and you can download this full post purchase guide for free so again make sure to click on the link underneath this video now let's talk about email to in this email want to talk about the order it's on its way

[8:13] so in general want to send this two days after the first email and what you want to do with this email is to reassure them that their order is actually under way so this is a really final email to make sure that we reduce the buyer remorse so it's designed to build excitement around their purchase while also addressing any lingren by a Remorse by reminding them of the value that they will be experiencing soon and optionally you can use clay your Dynamic product feeds to recommend them specific products based on the previous purchase so it's basically like a subtle cross sell opportunity without being too pushy

[8:44] so what needs to be inside this email you want to reinforce the value of their purchase you want to build excitement for their delivery and optionally you can use clave your's product feed cross sell them different items so an email example what you see here is from one of our client spice parts so we say flaver on way we talk about about the delivery time and we say get ready for quick flavor pack meals with no stress and while you wait check these out so we show them some products product recommendations in here and then finally we have the food area with the brand USBS and the product categories it make

[9:12] it easy for people to go to a specific product category it is a universal block that we use in every single email then we have email three so this is going to be the howto email where we're going to give valuable information about a specific product that they've ordered and the thing in here is that you want to be as specific as possible so we don't want to send a generic email that's not applicable to someone's order cuz that's going to be a bad postp purchase experience the goal is to make sure that people get the most out of their purchase so we want to give them

[9:37] tips and tricks on how to use the product in the best possible way so we can reduce the amount of returns and this will improve the customer experience as well and of course it shows that you generally care about their experience by giving them the tips and tricks that they need so what needs to be inside this email first of all personalization based on the purchase to make splits based on product categories or products depending on what kind of brand you are you want to give clear and actionable product tips you want to reassure them that they made a good choice by buying from your brand and

[10:06] optionally you could link to frequently ask questions to manuals to videos Etc everything that you need to do to give them the information that they need so an email example what we have in here is for a brand called smoko so getting started with your smoko ecigarette the first of all we talk about how to use your smoko ecigarette in easy steps then we ask a question that we often get is when to change your refill recharging your battery is also like a frequently Asked question question so we answer that and then we say fully charged in 2 hours and then we finally highlight them for need more tips or refills we're here

[10:36] to help to stuck up on refills so it's as simply as that we give them answers to the most frequently asked questions and give them the best possible tips to make use of their just purchased item then we have email four this is optional and this is going to be a social media push so this email will encourage people to actually follow you on social media and of course social media isn't just for engagement but it's a form of social proof that builds trust with your customers so by getting them to follow and engage with your content you stay top of mind and you create opportunities

[11:07] for future purchases plus social media is Another Touch point to keep your brand top of Mind within your audience so this email is optional and only applicable if your brand is really active on social media so what needs to be inside it email so a friendly invitation to follow you on social media and preferably only on one channel and of course you want to highlight the value of following you on social media so why should people follow you on social media so an email example what you see in here is for a brand called cely where we say let's get social join the cely party on social media so we've

[11:38] got all the behind the scenes moments fun tips and exciting updates waiting for you on our socials then we highlight their Instagram in here and we even have an extra thing where we say want to win $250 get your friends together post an IG re or Tik Tok and tag let SE to show us how you're playing and celebrating so even got an incentive for people to be active on social media for their brands then we have email five and also this email is optional if you have a loal system I would definitely recommend using this email so this email is a great way to introduce people to your

[12:08] loyalty system and you want to explain them the benefits of joining the system and if you didn't know a loyalty system is a great way to increase the average order value to increase the lifetime of your customer and if you don't know already a Lo to system is a great way to boost your customer attention but to be honest it's actually mandatory to have in 2025 so with this email you want to highlight how the program rewards people for engaging with your brand and of course how you reward them for shopping with your brand so you want to make it an easy decision for them to engage with

[12:40] your brand so what needs to be inside email so a friendly invitation to join the Loyalty system a clear explanation of the benefits of points discounts Etc the emphasis on how easy it is to join the Loyalty system and a strong call to action to sign up so an email example what we have here for is for smoko where we say earn points save money so with smoko points you can earn rewards every time you shop review or refer a friend learn about smoke points which goes to a special landing page and then we give some more information in the email itself so where you say ways to earn

[13:10] smoker points it can be with submitting a Google review with every purchase by referring a Friends by sharing on social media and then also share how to redeem points so 500 points you get5 pounds off or th000 points you get 10 pound off etc etc so you show them what they need to do to get points and what they can do with these points and then refer them to a special landing page which gives them all the information they need on how to get started with this loyalty system and finally we have email six and this is going to be a personal checkin so this email sent from the foundy is a personal

[13:42] touch point and show the customer's experience with their order was smooth so it shows that your brand generally cares about their experience so in addition to offering support of course you can use this email to encourage customers to buy again from your brand so this email is actually a big Revenue maker if you in a way that I'm about to show you what needs to be inside this email a personal message from the founder acknowledge their reent purchase and Express Care offer support or assistance if needed then optionally you can do a call to action to do another purchase within your store so a simple email could be something like hey James

[14:15] we hope your little ones are loving the their new magical activity there's nothing we enjoy more than knowing kids are having fun creating memories and sparking their imaginations all while parents getting a well-earned moment of peace there's anything we can help with tips tricks or questions just reply to this email love to hear from you warmly John from KY create so in this case we're not processing them different items it's just a general email from the founder where we basically want to offer them our support plus the upside is is if people respond to this email is a good thing for your email deliverability so there's just a win-win situation with

[14:48] this email and that's how you can create the best clayo post purchase flow to turn onetime buyers into loyal repeat customers in 2025 but a great post purchase FL is just one piece of puzzle to truly maximize your email marketing strategy you need a clear path for your campaigns throughout the year that's why I create a full course the best email marketing calendar in 2025 it's your ultimate guide to staying organized and generating consistent revenue for your brand so click here to watch it and if you found this video helpful make sure to hit that like button and subscribe to the channel for more actionable tips on

[15:23] email marketing for e-commerce Brands and make sure to turn on notifications so you never miss a new video anymore thanks for watching and I'll see you in the next one

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