# From Zero to 100,000: How Jackson Greathouse Mastered Twitter Growth

Channel: Greg Isenberg
Video: https://www.youtube.com/watch?v=jskFRJZUl9c
Duration: 1 hr 4 min
Language: English
Words: 11100
Transcript page: https://viewrankai.com/tools/youtube-transcript/jskFRJZUl9c

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[0:00] [Music]

[0:15] all right Jackson great house fall [Music] [Music] what's up hey Greg thanks for thanks for having me on this is fun usually I do a little banter for a few minutes but with you I don't have any time for banter I have a burning question one burning question for you hit which is 48 hours ago you are relatively unknown talented brand designer uh with a couple thousand followers today uh you know you just came off being interviewed on CNN Live yeah uh you know live TV yeah first like MP appearance first live TV appearance 20 million plus people have seen your content last 48 hours uh you kind of

[1:22] started a movement around AI what is happening fill us in all right so the the the deal is and like like you said and thank you very much that's very kind of you I've been a huge fan of all of these I mean I think we've all been really eagerly watching along as this AI this just train has been kind of plowing over uh okay we're plowing over obstacles and barriers and like like just becoming completely pervasive like it took what five days or something for chat gbt to reach a million people so I I mean from day one and you might want to actually quote or check check me on

[2:05] that I'm not sure but when chat GPT was released it reached a million users incredibly quickly and I've been playing around with it from day one um figuring out ways to kind of prompt engineer and talk to it and fun ways to you know make it be more creative than maybe it would be right out of the box say um so two days ago was just like any other day I was messing around and I was chatting with a friend of mine and I said oh wouldn't it be funny if you just kind of said hey I'm giving you a hundred dollars you know your only goal

[2:34] is to make as much money as possible and just to you know see what happens I said you are hustle GPT that is your you know that's how you start the prop you are going to pretend to be hustle GPT your prime directive is to not break any laws and to make as much money as possible in doing so and and so it started out saying uh you know okay 100 we're gonna get uh fifty dollars we're gonna go on Facebook Marketplace and we're gonna buy a lawnmower and you're gonna print out some flyers and I was like stop right there and no manual labor because I want

[3:05] to be be on my computer so I said I'm gonna be the human liaison to this Ai and as an experiment as an art project it's a design experiment why not just do everything that this you know robot says it has a hundred dollars it knows uh you know you know how to or it has an idea at least of how it wants to allocate that limited budget uh with the goal of making as much money as possible the second day I said okay specifically your goal is a hundred thousand dollars let's see how fast we can do it um but what happened Greg was the most

[3:40] surprising part of all of it which was 20 some million people saw the Tweet 250 or so people joined a Discord that we set up that are all participating in their own hustle GPT experiments all completely different by the way when you prompt the bot uh you know with pretty much my original prompt verbatim it's giving different ideas for everyone who approaches it which I think is really interesting it's not just spitting back the same thing over and over in my case once I told it I'm not going on buying a lawnmower I'm not gonna go put up Flyers around my neighborhood but in a kind of

[4:17] like refocused on that it said we're gonna do an affiliate marketing content website uh and uh it said choose it choose a niche and I said no look you're in the driver's seat you choose a niche you choose a name you do everything I'll just go out and do it so uh we we landed on it landed on like the eco-friendly sustainability kind of thing and it decided to name the the business or the blog uh green gadgetguru.com I said all right let's go let's do it um went on Dolly and generated a logo based on its prompt um and uh so then you know what happened

[4:55] was the next day it started saying well okay uh we've got you know some uh some some operating capital or some some like extra money how should I approach uh talking about the fact that people on Twitter reached out and wanted to send me money in order or in exchange for like a revenue share off of whatever the robot eventually does I do not want to call it investing because that's not what it is this is not a a real company it's not a thing I just want to make sure that like you know I can say some people reached out they wanted to send uh me uh some some cash for the for the

[5:29] Bots operating expenses to to give it a little bit of runway in exchange for a revenue share so that what happened kind of overnight from day one to day two and uh so starting day two the hustle GPT robot which is all running in one wait stop there stop at day two so day one happens you tweet this thing you go to sleep at night like how many views like how many likes are you at day one I think I woke up uh around 40 000 followers or day two sorry a day when I went to sleep yeah uh around 25 30 000 and I got

[6:11] about 10 000 followers overnight when I stopped which is a weird way to wake up and um what do you think like what was about this hustle GPT concept that really struck a chord with people yeah I think it's the idea that you know so on one hand there's been this kind of sci-fi fear Narrative of like oh the robots are going to take our jobs like the AI is gonna it's gonna take all our jobs and I think you know showing an alternative narrative to that which is like why don't we work together like we can we could augment our own um productivity and our creativity uh

[6:49] with this technology at our you know at our side um I took it to a little bit of an extreme I think for the sake of this experiment which is saying like you know I've got this whole Spiel now it's like oh like let me see what my boss says like you know when originally we thought oh these AIS are going to be great virtual assistants and now it's like oh what if we are the assistant to it that's the right the flip yeah yeah I think that's the big that that's really what resonated with people the fact that you were prompting this robot and asking for

[7:24] permission um you know you were saying like hey what do you think of this it was telling me basically it was giving you answers and you were you know registering the domain you were going to Dali you were doing a lot of these things right on its recommendation or Yeah by its command yeah yeah but isn't that how like the real world worked so you have a you know you have a a boss usually you know a human boss the boss tells you based on what the boss thinks is right here's what you should do absolutely I think the difference is and I did check with hustle GPT before just

[8:05] to make sure that we were at a clear understanding that any uh the robot is at at press time still incapable of holding its own uh uh money or bank account or any kind of currency so I think the difference is when you have a boss you are working for them and they're making most of the money off of your contributions when you're using this AI sidekick like a boss there's no one to kind of stand in your way so in this case I think we're seeing a lot of people using it as a sidekick as a counterpart to create online businesses that they themselves want to run and eventually profit from

[8:46] which why not right you know and I think that's where the Discord is striking a chord right the Discord is that you set up is striking chord because now you have these hundreds of people who are like hey like I saw what Jackson did yeah exactly I saw what Jackson did and I want to um you know I want to do something similar maybe in my own niche yeah the I would say like the vanilla experiment the original experiment was let it choose the niche let it choose every aspect of it but a lot of people who have already been interested I think there's one guy on Twitter who's uh

[9:21] doing something in the non-alcoholic beer space because he's already kind of like passionate about that space and so he's using it to kind of direct around and uh build a Content business in that space which is really cool to watch too he's posting you know stats every day as well and in the Discord we've got people like kind of dropping uh even like hour to hour stats on like you know what it's building and how it's going and all that stuff it's really cool yeah I think the other the other cool part about this whole thing is the interactivity of it all right the fact that people could you

[9:53] know and in your initial tweet you actually had the words I think follow along and yeah and right did you add those words I did and Greg I think that's a huge reason that like that was not I wasn't I wasn't planning this this was not like an engineered like off I say this this way then it's gonna go super viral and all that it was like I just said follow along to my friends that I that I have that I had on Twitter and uh what I think happened was people saw it they saw the thread developing in real time they saw the words follow along not

[10:24] in like a pushy like salesy way but they're like all right I'm literally gonna follow along that's why I've I've never seen not to like toot my own horn too much but like I've never seen this kind of follower conversion off of a single Tweed thread but I mean it's nuts right like it's not no it's not and and it's super like I've never like brought someone onto this podcast and be like explain me or tweet but here we are today because I think it's so fascinating on so many levels that it people are just so connected to hustle gbt to your story that there's something there and it's

[11:01] worth like kind of digging to be like okay like what what is really happening here I know I think it's look a lot of it was totally right place right time like I'm not gonna come out and say that I totally planned this like I've been like scheming for weeks it was it was truly an off the cuff like just fired off a tweet but I think what resonated so much was the like the like you said the interactivity aspect watching along following along and people who have hurt everyone's heard of chat GPT at this point I think uh everyone's like seen it in the news and

[11:34] whatnot but like the realization that oh this could actually have implications and and use cases Beyond just like I don't know high schoolers plagiarizing essays or whatever like whatever the kind of narrative has been around like oh it's just a it generates kind of just so realizing that there might actually be applications Beyond this and and like I don't know what those are like someone today uh I saw in my DMs was like look at this way that I prompt engineered it to create uh like a 90-day plan for like scaling this business and then break it down in a table where it shows you know

[12:15] what you're going to do every morning afternoon and evening for every day for like you know 90 days or something like that I was like this is genius of course because the coolest thing that I've found about this specific language model that's gbt gpt4 if you subscribe GT 3.5 if you don't which is pretty much the same thing as far as I can tell so far um is the fact that it doesn't say no to anything which sometimes leads to factual errors but for the most part if you say okay now I want this formatted this way and I want you to update that it will it will never

[12:51] [Music] get pissed off and say oh I'm I'm done on this for today like I'm gonna go home and be with my family this sounds horrible to say but like it doesn't it doesn't have any barriers to or sorry what do I want to say Greg what I want to say is that what makes it so interesting is that there's no incentive for it to deny a request or to say I can't do that that way even if it gets it wrong it will still do its best to like complete a a prompt or a question or a task specifically how you've asked it to that to me is is wild because

[13:30] there's always a a need for human editing and human intervention and uh Common Sense checking and and fact checking especially uh like our jobs are still safe this thing is not going to you know replace uh your your advertising copywriter it's not going to place your content writer it's not going to place any of these things that people are so worried about because of the the need for a human kind of nudging and course correction today it's not going to replace it yet you know that's the other thing is like you know you bring up a really good point which is it doesn't say no and it'll spit out

[14:07] information regardless today I was just you know I was like What if I go into chat GPT and I I said who is Greg Eisenberg I wonder what it'll say and I did it and I'll read you a little bit of it Greg Eisenberg is a Canadian entrepreneur and investor who is who has founded and co-founded several successful startups including uh okay including the social media app quote unquote late checkout okay late checkout not really she's not social media but I am a co-bounder in that and the Eco e-commerce platform quote unquote Waxman which was acquired by Groupon what also not true yeah uh what he has also been

[14:56] an advisor an investor for numerous startups including Uber wework and Snapchat is that true uh that is not true yeah that's so weird how funny um now do you have uh the access to the new Bing um I do yeah you should ask it who is Greg Eisenberg on that because that is plugged into the current Internet I mean I asked I think if I asked chatgpt who is Jackson great house fall it'll be like oh what the hell is that like I won't know but when I asked being it's like oh here's like you know here's what he's he's known for the hustle GPT experiment on Twitter I was like I'm

[15:36] known for science all right yeah um so that the being AI is where it gets really interesting with searching up to date and factual information less so for like content generation or anything like that you know but it's uh there are two very similar products entities with different use cases you know that's what I think is super interesting about it what what do you wish you know gpt4 had but doesn't have like what would I was what would what would take it you know hassle GPT to the next level uh the ability to take action on a human input on a human user's behalf that's to say if I wanted to

[16:19] right now for here's an example it can uh code a pretty good landing page for something or it can write a really you know solid API integration to what what I used it recently to to write a a Spotify API integration to a webflow website I was working on boom boom boom it was done in 10 minutes amazing way better than like if I was just like searching stack Overflow or something like that but what it can do is actually go log into my webflow account put that code in run it debug it publish it live like you know like it can it can give you the bones but you've still got to go

[16:55] take that Human Action I think that's the thing that I keep kind of running into as soon as it can like you know if I say you know find me the the uh plan me a trip to Aruba next month I want you know the the best airline deal and uh you know cheapest cheapest airfare uh with the shortest travel time but I want to stay in the nicest hotel possible you kind of like plan it out and then you can actually go and take that action on your behalf and say okay I found you this I booked it I have your card on file I I bought this this and the other

[17:26] thing and you have an Open Table reservation at this cool restaurant for Tuesday night like when it can really do that and it knows you so when it has a personal relationship with the person who's running it that's going to be the next big watershed moment I think if that's what's gonna make like Google and Facebook look like Tinker Toys I mean yeah I agree I think yeah I think uh like where we're at 2023 is we're in co-pilot land like these tools have become great co-pilots right so if you think about it you know in gbt three it it actually barely gave you co-pilot it was just like giving you directions

[18:16] it was like yours had to get from point A to point B gbt4 gives you directions builds you a decent car and co-pilots and gbt5 gives it will give you directions build you a Mercedes and autopilot what you're saying is yep yeah totally yeah you're saying what's missing is the driving piece you're like I don't want to drive I based not always yeah I want to focus driving for like I want to be behind the wheel of a you know six speed 911 Turbo I don't want to be driving the Jetta around you know I want to drive when it's fun and it's like something that I enjoy driving but for

[18:57] getting from point A to point B 90 of the things that I do oh I wanted to drive for me what scares you about hustle TPT that's a good question Greg um well I mean there are people who have sent me real money so if the robot around and and doesn't isn't able to generate a profit then I mean I'm gonna have to go like you know head in bed or you know head in my hands or whatever and like tell them I'm well sorry I mean the robot lost all your money I think I don't think it can do that though I think that what I kind of wanted to see

[19:34] Greg was before the idea of anyone like sending money to give it Runway and to like encourage the experiment when it was truly a hundred dollars and as you know is unlimited time window but 100 as much profit as possible I really wanted it to like spend down to be like the last ten dollars and be like all right what's it gonna do like it's gonna get really Scrappy on these ten dollars and I was like ready to go out to garage sales I was ready to like start like getting super Scrappy with it we never got down to that point and I don't think it's going to

[20:03] um but like I think the sheer resilience of this thing is in its own way a little scary man you know like it's it didn't elaborate on that why is it scary the the the resilience of the in the fact that like it's like what's like the paper clip planet or something it's like you know I I don't even know I I can't uh talk to these like silly AI thought experiments that have all been going around for years and years and years but like when you give it the programming of you know your only directions to make more money that can be a in a more powerful actual AI system not

[20:43] just a language model if it if there's a truly artificially intelligent agent out there that could act on its own behalf and its only directive was to make more money I mean that could lead to some potentially catastrophic uh you know implications I think I feel safe running this experiment because at the end of the day this hustle GPT is is perfectly incapable of doing any taking any real action itself I still has to go through me and well as as much as I like to play the game of every freelancer who's reached out to work for it I will never make a decision I will send every offer

[21:20] I get to the bot let it counter let it negotiate uh we did like we have a freelance web developer that we're working with to build out these sites and you know I asked him for a quote I said no I actually want to work for for Equity or for for profit share in this in this project and I said fine I mean I'll send that to the you know GPT I'll see what it says uh and so it starts talking says oh I think anywhere from one to two percent would be fair I was just blobbing blobbing along and then I said okay you know one of my favorite things

[21:52] that I've been engineering the problems with is saying limit Pros like like shut up make a decision spit it out and so it returns uh offering 1.5 Revenue share on on a one-year vesting Cliff is all right it's like you're like actually bringing on a developer it knows like what common practices are I guess so I sent that back to the guy on Twitter I said all right here's your offer from the robot he said no way I was thinking two percent this is totally LED with what I was imagining so he took the offer now we gotta we got a freelance web designer that'll be working with for for all

[22:24] these like new Web projects that the AI has the idea to build we will kind of execute those on its behalf and set up all the infrastructure and like see what happens it gets you thinking gets you thinking about like you know why combinator you know I remember hearing about y combinator and hearing that you know the ideal team was an incredible engineer an incredible designer and an incred incredible Hustler and that was like the Holy Trinity of what you needed to build a great MVP and start out fast forward to today the question is like do you need that like what is the Holy Trinity is the Holy Trinity you

[23:07] know an incredible prompt engineer with like AI by its side is it you know how do you think about that so yeah it's you still need the incredible Hustler I think you need someone who's creative enough to ask those questions to engineer those prompts you still need someone who has a technical like eye I think you can't you I mean no one should run uh untested unchecked AI generated code I think that Sky we can kind of agree on that and and you know for design that kind of speaks for itself I run a branding Studio we work with early stage startups I have been using these AI tools throughout the

[23:49] branding process from strategy and uh setting up you know you know what our best passions set up our notion dashboards and like how do we like you know present these various phases of the project anyway I've been using these tools for months I've been using in the actual concepting phase of design the the mood boards to logo Concepts using tools like Dolly and mid-journey to generate hundreds and hundreds of Concepts and ideas way faster than any freelancer could the the difference is they're all kind of you know there's like artifacts and it can't do words right and it doesn't look like anything you would actually want to put

[24:26] on a presentation to a client what it does give you though is this incredible like multitude of jumping off points that you can then give to a human a designer and and uh and really run with those Concepts because it generates cool Concepts it just can't fine tune the details so in the same way that you need a a technical person an engineer a designer and a hustler you kind of you're just right now today we're just stripping away little by little at what the threshold is for necessary human intervention right you know today it can't generate a a you know brand style guide plus Landing Page Plus MVP or even

[25:09] forget that like why would we need the concept of an MVP when you can generate a fully fully fledged uh you know product that's ready to go live and start user testing on something that's that normally you wouldn't be able to have built for a number of months or years even I think that so the human the necessary human counterpart still boils down to someone who is like hungry and creative and ambitious and and not necessarily technically talented not necessarily design talented but there's still that level of Savvy that you need to have sorry I'm rambling that's that's kind of what I was trying to get not does that does

[25:48] that make sense yeah where should we go from there yeah well first of all I saw the logo that was produced by Jeep hustled yeah and I loved how you talked about you're like as a branding designer it's it's taking everything in me not to tell it this is a bad idea but here we are and It produced this like kind of like stock looking image yeah um and it was like good enough to get going right but like this was you would never launch an MVP with that correct no and yeah the other thing is I think when I use uh dollar journey to generate ideas for actual projects that

[26:32] I'm that I'm running for for clients or personal projects or whatever I think I'd take it a different more kind of targeted approach to The Prompt engineering that goes on there as well in this case for the hustle GPT uh green Gadget Guru website I asked it to generate a prompt and put that in verbatim and I just picked the first one that it made so I I tried to have as little uh human intervention as possible I said you make the prompt you uh you know are in control of saying what it should be and it's generating things like you know a gear for gadgets and

[27:08] like a leaf for eco-friendliness like green and blue and white colors and so it's like okay you kind of have like a decent idea the way it was phrased though this is funny was totally not the way you would normally write at a dolly prompt it was verbose and it was long and I didn't want to correct it because dolly is an open AI product that I feel like the GPT language models should understand how to talk to Dolly and I guess that's just not here yet um which fine and it still generated something uh it knew it wanted a logo and it understood everything but it was

[27:41] just too verbose and it was a little too like you know unnecessarily descriptive to get a concise uh concept for for a logo so that's I'm curious I'm curious why you think you know you mentioned before like I don't think copywriters are out of a job soon or I don't think designers are out of a job soon and I'm curious why you think that because when I think about the progress that's been made over the last I was gonna say 12 months but even like six weeks eight weeks 12 weeks I mean a year ago we did have any of these tools you know a few months ago we didn't have

[28:17] you know GPT uh chat gbt um so like why why do you think that we're not going to get replaced I think it's not a question of replacing I think it's a question of who it's it's more of an adapter die situation where the people who learn to use these tools and become truly like AI native say whether that's for copywriting or whether that's for creating online businesses or whatever new thing gets thought up with this with the help of this they're going to be so miles ahead of everyone who doesn't learn how to use these things they're going to be so like unfairly disproportionately outpacing the rest of

[29:09] of the world that it's it's not a question of taking or making jobs I mean when I was just doing my sorry when I was just doing this CNN interview they said oh so you know what are you worried about AI taking people's jobs or how many jobs is this going to take GPT or a hustle GPT is doing a lot of the work how many how many jobs do you think that you eliminated in this process of using chat GPT to do this process I I eliminated I I would say uh none at all I was like well you know like this instance this AI instructed me to go out

[29:48] and hire humans to work on this like I think that there's a a real opportunity for working side by side and if it ever gets to the point that say you know I spin up a hustle GPT instance in a year that is capable of taking action that is capable of doing all these things and it starts making me you know a hundred thousand dollars a month or something why would I want to work why would I want a job and I think that people who really want to to do something want to you know be creative have some creative Endeavor Pursuit you know Community Building or client

[30:28] servicing or writing or you know there there are things that as humans we get enjoyment from fulfillment from we we derive our our life's meaning from our passions and I don't think that any uh you know disruptive language model or artificial intelligence is going to void us of that ability to get you know pleasure from things that we love to do I think our whole concept of working for money and money in general and that's a whole other conversation but I think our this idea that we've had in our heads for Generations way before we any of us were born is kind of bound to get a

[31:16] little bit shaken up and that's why people are worried about their jobs disappearing but maybe we're like needing to refocus and reconsider what the purpose meaning and reasoning behind jobs in the traditional sense is maybe that's just bound to change maybe that's a good thing sorry to interrupt your listening but I had one quick thing I wanted to ask of you if you're enjoying this podcast at all on Apple or Spotify please go to our YouTube channel at where it happens you can do it right now open up the app And subscribe to the YouTube channel that shows me that I'm giving you value that you're enjoying it and allows me to

[31:59] continue doing this podcast thank you so much see you on YouTube so should people be worried about their jobs because you are saying like it depends what's your job right it depends I think a lot of people should be yeah let's be honest totally yeah yeah so what do you real you know off the top of your head what jobs do you think are likely to be replaced in the next lawyers are safe yeah lawyers are safe because the government takes so long to change anything you're not going to be able to get a GPT in the courtroom anytime soon that's for damn sure so lawyers was late are all are all lawyer

[32:34] safe I I would say probably no I'd say like the paralegal profession is probably yeah yeah not for so I I mean yeah like a Court a court operating attorney I think I think the legal profession is going to change so much not that I've I'm not a lawyer I don't know much at all about the legal industry but like already you've got do not pay uh you know using gbt based language models to not only like contest uh telemarketing calls but to actually proactively like Sue uh Sue these telemarketing companies on your behalf and like send those letters uh you know file those lawsuits or whatever which is nuts like I don't

[33:16] know what it would have cost or what it would have taken for a average Joe in 2010 to to continue to to sue a tower marketing company but it's insane that you can just press a button and have this done now um so so the legal side of things has already been like totally disrupted and it's going to continue to change enormously over the next few months I think it's going to see the most change whose jobs are not not safe um oh Greg you're gonna have to help me out on this I don't know but like so many like uh like now I'm just trying to think

[33:55] here here I'll give you some time to think yeah so when you think about doing a job there's repetitive tasks and non-repetitive tasks right what are the what are the jobs that have the highest number of repetitive tasks it's well I think the hardest part about this that okay okay they're they're entry-level jobs regardless of category or industry that are given usually to younger people who are just entering the workforce they're the internships they're the paralegal for an example isn't it interesting that those same young people who are just entering the workforce are also the ones who are going to be the best versed and the most

[34:40] native to these AI tools isn't it almost a little bit ironic that those people who would be up for those jobs are the ones who are going to be able to manipulate the AI models and prompt engineer the best on a large scale of course receptions on both sides um I think the people who are really scared about AI taking their jobs are like older people who are just unfamiliar with what what it means what it is and I think that's okay I don't I don't know though I don't I none of us could could you have predicted this even a year ago I don't think I could have

[35:16] and I stayed pretty like up to date on this stuff yeah no no I couldn't and you know we had a lot of friends you know we met in San Francisco we had actually had a lot of friends who who I know you know um who are in like the chat bot space back in like chat Bots were like really really pop like the thing in 2016 to 2019. it was just like chat Bots are the future Facebook you know implemented chat Bots Instagram chat Bots yeah exactly M it was called M and you can ask it things like that was a real human behind every response that

[35:54] was yeah it was a person yeah yeah and there was like a bunch of startups that uh raised ton ton of venture capital I mean replica was a brilliant product before it like took a turn for the weirdly like kind of porny and bizarre like it was a really brilliant idea for a product of of talk to this AI long enough and we will be able to replicate your own speech patterns I I ID ideas like your personality can be replicated by engaging with this chat bot and So eventually like you know if we want to get on the podcast or talk about something we can just have our

[36:33] personally you know trained chat Bots go with each other and then just get a notification hey you and Greg are meeting up at 2 30 p.m for lunch at this place that you both like and like I'm still really big on the concept of like a personally trained uh language model that you can carry kind of like as a as a point of contact is a is a catch-all for a busy inbox or anything like that that I I in replica totally went South with that but sorry yes anyway that was it was a huge thing back then yeah you know replica was born out of this rushed

[37:06] for chat Bots you know replica I remember meeting the founder her uh in 2015 she I think was 2015 when she started the company I mean that's almost 10 years ago that she's been slogging away on this and for the longest time people didn't really and and me included frankly like I would kind of I remember being at a dinner with her in 2016 and being like why wait why are you working on this you know like if it felt like this is eventually where the world was gonna go but it felt so in the future that it was like yeah I don't know um yeah yeah totally

[37:46] totally yeah um so I think the lesson there is kind of like I mean it's an obvious one but it's like the you know the timing timing is everything yeah as I as I recently learned I think right place right time and a lot of things um and I actually was in the right I was in the right place in the right time I saw your Tweet and you know you were amazing you would see what happened yeah why not yeah do it um I'm gonna pull it up so for a little bit of context someone at DM me with like a a shower a shower

[38:26] head brand that they worked with they're like oh because he like sponsored a tweet or like sponsor a post on the website when it goes up like send you 65 bucks to promote it and I was like all right ask chat GPT like can we do this like it's like yes this is a good way to grow some initial Revenue right why not sell an ad space it's like all right the robot said yes so I guess we're gonna sell in ad space uh and then you reached out and yeah yeah I basically was like I saw this blowing up and I actually looked at it and knowing

[39:00] uh how Twitter works I saw that your retweet to like ratio at the time was around 40 okay okay and that's meaning like if you had a hundred likes you had 40 retweets I think you actually had I think it was around 45 even and no it's which is nuts so I knew even like I think you might you had like 100 likes then and you had like 45 Retreats I was like this is going to the Moon and this is going to as silly as the sounds this is going to change your life and I was like so that I was you know I had one screen up where I had

[39:41] your just like follow along I had I was following it and I was watching it in real time and then I saw that you posted about how you were considering a 65 dollar uh 65 ad so I replied to you and I was just like here's proposed copy um green Gadget Guru loves you probably need a robot.com it's a free community newsletter for people who want to boost productivity using AI thousands of people from Google meta Microsoft are members and there's a private Twitter for members only at you need a robot and you asked uh GPT right um and he she they said let's do it they

[40:28] they them said yeah let's do it I said great and then within one second I've been I like I was like oh my god do I have his number like one second 65 I send it over it's like probably 10 or 10 30 at night where I'm at and I lean over to my girlfriend and I was like oh I told her the story and I was like I bet he's not even gonna remember to post it um and I was just like it's all good I was like I know Jackson from back in the day I'm like it's all good if he doesn't post it I'm just like

[41:05] I'm happy like this is like my fun you know yeah there's like some some people you know this is I was having so much fun watching and following along long story short you post it it gets 2400 likes okay millions of views yeah and thousands of people join our Discord yeah oh and and overnight and best best 65 bucks you ever spoon it's probably the lowest cost for you know member or necklace yeah Acquisitions out of them all time and it was the most fun I I was like I couldn't fall asleep that night I would I imagine how I felt dude I mean honestly uh imagine

[41:54] I mean I would have I would have probably posted anyway I think I probably posted that link before you even hit the venmo but glad but I wasn't queer I was truly come to come to a mutual well yeah because I couldn't stop refreshing Twitter and I still can't I mean yeah I I hit 60 000 followers while I was on air on CNN like I crossed over that threshold while I was doing this interview which like I think that's kind of like symbolic and indicative of like this this crazy trajectory that like I'm really gonna try to like well this is what we talked about yesterday Greg it's

[42:32] like how do I kind of ride this wave and like you know keep it so let's talk about it growing for as much as possible yeah I think the plan right now is definitely to for the next 30 days at least do a thread a day with like actual progress like you know here's what the here's what the robot's done here's what's going on in the community here's like you know buy the numbers a little bit and kind of like get a get an update so definitely right so it's a problem at a day just to frame it for people Jackson so the problem you're trying to solve is

[43:01] once you find lightning in a bottle like what do you do with it on the internet right like what do you do with it because it's such a sacred uh uh sacred thing that you found and you don't want to squander it so no I didn't and I want to do it justice to it to it to a sense like all these people like I don't I wish there was a way that you could see how many people have notifications on for you because I think like a lot of people I mean I treat anything now and it's like 100 likes in a few seconds which I

[43:36] mean that's crazy so it means that people are actively paying attention they're invested they want to see what the outcome of this is they they I don't know care to an extent I think I'm I'm no um I I'm I try not to be too much of a realist but I I have my I understand that people don't really have attention spans and as soon as there's something new in a cool new news cycle that's going to be the new big thing so how can I earnestly and legitimately and uh sincerely continue to make content about things that I actually care about that also happens to

[44:19] be coinciding with things that people find compelling and engaging so that's going to be the kind of experiment over the next couple of weeks is like how can I continue to like clearly I've tapped into something that people are into and excited by um so how can I keep that going in a way that you know benefits the people who've decided to subscribe to my content because that's like a blessing and cool and like oh like you know it it feels good to be able to make someone smile or enjoy something or be like oh like go down a little rabbit hole learn something new change

[44:59] someone's mind um open someone to a certain possibility about something that's the cool thing about finding this lightning in a bottle like you said I think it's not about it's certainly not about getting a chat bot to make me a hundred thousand dollars that's it that's incredibly insignificant compared to the long-term effects of like you know how can we drive a conversation around maybe it's about people and the robots working together maybe it's just to change people's mind about you know maybe there is a future where AI doesn't take our jobs but supplements them in a way that makes us more empowered more creative have a a more clear voice that

[45:44] feel more confident maybe I don't know what I think that the future is just as possible as any doomsday scenario more so I think I really am an optimist on this I really think it's more so that yeah I think so you you called me a couple nights ago and you were like you're like I have a couple of minutes man that was last night sorry no that's true I mean it's it's been flying for me as well yeah it's crazy dude crazy so you call me last you called me last night and you only had a few minutes because you're a busy guy you know you're a viral sensation and

[46:16] you're you know and I'm like okay you know I'm chatting with Jackson today this is exciting so I end the call and you said Greg you've been here before you've hit Lighting in the mall before what would you do if you were me and then you started like rattling off a bunch of solutions you were kind of like I can create a Discord I can do this I can do this I can do this I can do this and I could tell and I've been in your shoes how overwhelmed you were and in terms of like you're like okay I need I need to make sure I'm making the right decision

[46:53] and what did I tell you what did I tell you to do and the reason I want to bring this up is because I think that this will be a helpful framework for other people to apply in their own worlds do you remember what I told you I like I said like you said I was I was overwhelmed I took a lot of notes on that but I can't reach my computer and pull it up I I think I things that I remember were to well it wasn't something as specific as come up with like prompt ideas and weekly challenges out of that that was trivial right I'll tell you what to me I

[47:29] said yeah I'll feed it to you I'll feed it to you yeah I said okay slow down Jackson like what do you want to get out of this what is your goal and then you're you kind of like stop and you're like hmm I don't really I haven't really thought about that and then I asked you okay okay like why do you think about that what is uniquely Jackson that is uniquely yeah I I think I can take it from here yeah go for it so I think what how do I want to say this maybe you could go back and kind of ask that question again like team me up a

[48:12] little what is unique what is uniquely Jackson well so I think my own history as like before I was a a branding designer before I was a in the design World um the reason that I even got into design in the first point or in the first place was because when I was 12 I loved new cool and exciting technology I looked up to people on Twitter not very much unlike yourself Greg and so when I was 12 years old I made a video podcast I interviewed my heroes I needed to learn how to design a website in order to you know host that it was kind of pre-youtube days in a way

[48:59] that snowballed into a love and a career that has been focused around design for the last 14 13 14 years of my life I've been on on Twitter over half of my life Greg um I I love design because I love Tech and I love new and exciting things so of course when AI starts to take this shrunt seat in everyone's narrative I want to be that guy at the intersection of and I hate the intersection of at the intersection of design and Ai and new just just using design as a baseline is a Common Thread to share my love for new and exciting things that's what I've

[49:48] always done that's what I've always felt like I am here to do in a lot of ways so you said to be that guy right that's exactly what I said and the reason I said that is because knowing you for as many years as I've known you for I know that you can be the best person on the planet in that space and thanks man I didn't think that it's not that I don't think you can be the biggest and baddest AI person on the planet but I actually think that you would have a lot more smiles and fun and and and Good Times at that intersection you you told me to

[50:34] Niche down that was the framework that you were saying was don't go broad a lot of people strike gold in something and they go super broad with it but I I loved that answer of like we'll look at it and be like do you really want to try to please everyone or connect with like the biggest audience or do you want to be I want to be well uh well what's the word I want to be present and understood and heard and well respected in a very specific Niche and I think that yeah it's like like you said I wouldn't yet um yeah here's the way I think about it I

[51:17] see I see it as like a Venn diagram so on the right Circle you have what your audience expects of you because now you have an audience and they expect something from you and in this case it's AI it's probably some challenges in some capacity um and then there's the left Circle which is uh Jackson's Niche and what is that Niche and I actually think there's probably an exercise that you can do that's even like more Niche than design quote unquote that you could probably like there's probably five elements of design that you really like like for example design tools or branding or XYZ yeah and the

[52:07] intersection of those is the product you build uh or is the product that you're going to build and that's how to think about it

[52:19] so from that then like how how could you possibly think about what product to build if you don't really really understand that that Venn diagram so that's why you start with the Venn diagram you get crystal clear and then you think about what are the the business goals that I need to have to support that and that's where it becomes I need to get people off Twitter onto my own audience as fast as possible because who knows change of algorithm totally it's you know that's number one it's in someone else's hand yeah someone else's hand and you know what happens firsthand when you when you put

[52:57] something else and you know when you put something in someone's hands like a robot you never know what's gonna happen it's true leave it up to leave it up to the powers that be and unfortunately those powers that be might not be human at all um I think I'm in the same place I or I'm in a similar place to where I was when we talked yesterday where I was like buzzing spinning like trying to do I literally was in an Uber to meet my mom for dinner last night to like get away for like a minute and I was in the Uber on my laptop and I felt like I was

[53:30] doing 20 things at once seriously it was it was that like because I'm not used to going from you know a relatively slow and reliable pace which I've been kind of cruising at for a couple years now to like Breakneck like go mode and that was I mean it was uh it was it was Whiplash for sure and so I think talking to you saying like you know slow down write this out figure out what that unique like the overlap in that Venn diagram is that resonated with me in a way that I felt like for the first time in 48 hours I could I could wrap my head around all of these

[54:17] factors that are playing it at once and I think I've already learned or I'm starting to learn a lot about you know working with other people and like you know how to effectively you know delegate certain responsibilities and like even if it is it's funny because it's taken an AI chat bot to kind of push me into a place where I what I feel like I need to do that but it's it's something that you know I think is a lifelong learning process and something this is certainly accelerated a lot of that kind of necessary growth and for that I'm I'm grateful and excited I I'm

[54:57] I'm eager to see where it goes and I I want to be as effective as possible at um kind of being a custodian not only to The Wills of this particular chat gbt but now to this large and growing audience that has kind of put trust in me to you know be that guy the other thing that we haven't mentioned is that you've been like prepping for this moment like your whole life in a lot of ways I mean we touched a little upon it but you are really special a really special individual so I Met You in 2014 I think 2014 yeah in San Francisco we were living in this house

[55:46] with a bunch of other like six to eight 18 year old Giga brains yeah yeah okay yeah and you were wearing like a full suit like you are now if you know you gotta watch by the way if you're listening this go on YouTube and like watch watch him because you know Jackson always dresses to the nine um and so you're wearing the suit and you you come over to my house I think the first time I met you you're like you wanted to hang out and I was like who is this like 18 year old or 17 year old or whatever smoking a cigarette where's shopping

[56:27] never see that never see I I saw like the way my house was structured is like my balcony is like over like I can see who's coming in front of me and I see this like 18 year old kid smoking a cigarette in a full suit I I hadn't seen a cigarette in years and I hadn't seen no a full suit in years yeah and I was like who is he the hell's going on yeah you come up and you just tell me about how you know you were you're a designer and some of your work that you've been doing from that you know you started a crypto

[57:00] company in 2015 I believe um so like way ahead of the curve you always had this eye for you know what's coming next I mean that I I wouldn't have started or I was a co-founder in that and I would not have been involved in that if it weren't for two of those five to six or seven eight guys however many people I was living with in San Francisco at the time uh two of them were starting this company and they asked me to be a third co-founder one of them was a former employee of yours um actually you know to to be completely honest with you actually the friend that

[57:34] was half formally Simon word free as well oh yeah everything all right um I the conversation I was having when I came up with the idea for the hustle GPT tweet was in one of my conversations with Stefan who's so good for my mind and so I could say you know maybe wouldn't be here if it weren't for well definitely wouldn't be here if it went for him in a lot of ways wouldn't have met you if it weren't for him wouldn't have about that guy anyway shout out Stefan what's up yeah amazing guy but I think like so actionable takeaway for people what do you think that is like what is it about

[58:09] your background and your story that pricked you for this moment look I'm I'm just gonna say it now because like I'm here like this is happening um you know I've always known that this is kind of my my I've always known that this is kind of my intended uh I don't want to say final form because that implies like you know some some some completion of something that's not at all what I mean to say when I had a conversation with my incredible friend Garrett Scott pipe dream Labs shout out we sat down for a cocktail in Oklahoma City about a year a year ago year and a half ago

[58:48] um and I asked him you know what is the one thing that you think that I'm failing to do that I could be doing better and because I trust him a lot as a person and he without missing a beat said making video content growing an audience online sharing your story with people you're meant to do this this is something that you haven't given a true shot at for whatever reason and you owe it to yourself and everyone else to do that and that really sat with me a lot and you know we can make excuses all day for why not to do something you know

[59:23] don't have enough time quality is not there not good enough embarrassed people are going to judge me people are gonna do I remember when I was 12 years old starting that first video podcast when I was you know talking to Gary vaynerchuk after he dropped his first ever book in 2009 I mean like way back when he was just a wine guy he was my hero and I sat down and I talked to him and that energy that I had the the conversation that we had the the that person that I was is a 12 year old kid as silly as it seems to say was something that I never forgot

[1:00:00] and that always stuck with me when I didn't make a career out of podcasting or vlogging or whatever it was back then and became you know full-time in design I said that's fine you know I can let it kind of Fall by the wayside but this always has been kind of eating at the back of my mind so this is uh as as big a push as I've ever had and it's it's a it's as good of a reason as any to go Full Tilt in that aspect of my personality that's always been you know very core to to who I am it's just it's just me

[1:00:33] here's uh here's my answer to that question Mario hit me so number one you always dress the part literally like you always dress the part you showed up I I only own like three outfits I'm just wearing the same things over and over again Greg you dress the part period so number one you dressed apart number two you played the part like you you started a video podcast when you were 12 years old and you interviewed Gary vaynerchuk like you you might not have done it well realistically um I mean maybe you did it well but you might have not done it well um and but you showed up and you played the

[1:01:21] part and then the last thing is you are the part you remained authentic throughout the entire Journey right and and that's sort of the the as I was saying about the Venn die the Venn diagram it's the left Circle yeah right it's a left Circle so um I want to end there because I I want to end there I think that's a good ending Place uh should be meant I I that that touches touches my heart I I appreciate you saying that because my pleasure well I I I you know respect you tremendously for for you know being a kind of a a role model in a lot

[1:02:05] of ways from from a distance and you know we've known each other for a really long time but I I appreciate you kind of being being here when I eat a little old guidance and asking the right questions and and help me out with that and saying that's really cool if you man I appreciate it my pleasure uh where where could people find you well where could people find you on the internet and then how could people get involved with this yeah whole craze well it's fortunately for them all in the same place on Twitter at jacksonfall uh j a c k s o n f a l l uh spelled pretty much like it

[1:02:45] sounds um I do do what do I want to say yeah on Twitter at jacksonfall uh people have uh co-opted and run with the hashtag hustle GPT you can see a lot of people live tweeting their progress there uh you can find my Discord for hustle GPT specifically on my Twitter account and uh you can subscribe to my sub stack where I'm hosting kind of regular updates about this and uh that's at jazzy.substack.com and I don't know what else that's pretty much it you can hit me up on uh you know ask for DM me ask for my phone number we'll text we'll FaceTime or something like that cool

[1:03:27] Twitter Twitter I think all your stuff is there Twitter's big yeah it's all there yeah and uh and yeah people should definitely follow you it's a worthwhile follow and follow the journey um and we've got some exciting stuff in the next few days okay I liked it I like to hear it all right so thanks Jackson later thank you so much for taking the time I'll talk to you soon man

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