# THE FACEBOOK AD CAMPAIGN TYPE YOU SHOULD START WITH Channel: Ben Heath Video: https://www.youtube.com/watch?v=jcejImrQHdw Duration: 6 min Language: English Words: 1279 Transcript page: https://viewrankai.com/tools/youtube-transcript/jcejImrQHdw --- [0:00] hi guys it's Ben he's from lead guru and in this video I'm gonna talk about what type of Facebook ad campaign you should be running when you first start advertising on Facebook now people seem to be under the impression that when you first are advertising on Facebook and you create a brand new Facebook ad account on a brand new Facebook pixel that you can't run conversion campaigns directly to cold audiences now for a lot of businesses or even say most businesses that is completely false now the reason why most people think that that's the case it's because that's what most Facebook advertising experts teach most Facebook advertising experts teach [0:33] that you can't run a conversions campaign to cold audiences you can't directly look to generate leads and sales from cold audiences people that haven't interacted with your business before and the reason why they do that is because most Facebook advertising experts all they know how to do is sell Facebook advertising related courses or other sort of information products and things like that and for a business like that yes you can't run a conversions campaign to a cold audience it will not work if you try and sell $1,000 Facebook advertising course to a cold audience people that don't know you that flat-out won't work so they conclude that it [1:04] doesn't work across all facebook advertising for all businesses and then that's what they teach and then that's what people go to to implement now when I've got a facebook advertising group and I've seen so many questions at so many posts from people being like I started with a brand awareness campaign I started with a traffic campaign and then I'm trying to retarget those people with conversions but it didn't work here's why once you can't run a conversions campaign to a cold audience for digital related businesses for you know and people looking to sell courses for coaches consultants things like that you need those intermediate steps you [1:36] need people to warm people up but for so many other businesses it works very well in fact it works the best it's the best strategy to use what I call a direct to offer strategy now if you sell a product that costs let's say less than $100 you can't have a multi-step sales funnel and generate the best return on investment because you have to pay for each stage that sales funnel and of course loads of people drop off at each stage so by the time you get someone to the point where they might be presented with an ad to buy your product you might have had to [2:06] you know go through tons of other people and that's all and you know that all adds up in terms of advertising cost you know you have a three-stage sales what for example you got to pay for all three of those stages but if you just directly offer a product that costs let's say $50 to your to a cold audience that hasn't interact with you before that's just one step and a $50 product is not a high barrier to entry offer people can just go and buy that they don't need to know that you're an expert they don't need to be on your email list they don't need to [2:33] know like and trust you they just go that look like a great product it's a great price I'm gonna go ahead and buy it the same applies to a lot of service providers particularly local service local based businesses local service providers if your introductory offer is a free consultation or a free quote or a free survey which it is for a lot of you know a lot of service providers you don't need to have all the intermediary steps before someone gets there you couldn't directly advertise that we do this all the time now I know this because yes I have a facebook advertising courses coming out shortly [3:01] and but I don't just sell Facebook advertising courses I'm the owner of a Facebook advertising agency and we advertise for dozens of different businesses in all sorts of different industries from digital companies to e-commerce companies service providers I mean you name it over the last five years we've advertised it and that's why I know that you cannot have a one-size-fits-all strategy when it comes to Facebook advertising you need to tailor your approaches I have a business and it's a complete myth that you cannot generate leads and sales directly from a cold audience with a conversions campaign with a brand new Facebook account and a brand new Facebook pixel [3:39] we do it all the time you don't need to season the pixel you don't need to develop lots of conversions within the ad account now with that said the longer you run a Facebook ad campaign the more conversion data you accrue the better your campaigns will perform so it's not that that information isn't false in terms of your campaigns will prove over time and that having that data helps it does help but it's not a requirement you don't need to have loads of conversions to be able to run a conversions campaign you can do it straight from the off I said we do it all the time so hope you [4:08] find this video useful before you go something real quickly mention and that's my Facebook Ads mastermind group it's a free Facebook group it's a fantastic community we've got almost 8,000 members in there and it's growing really really fast all the time so if you're looking for better results and Facebook advertising you want to connect with other Facebook advertisers like-minded people there's tons of agency owners in the group there's some real experts that are very happy to your questions take a look at your ads and help you improve your results then this is a fantastic place to be completely free to join as it's called Facebook Ads mastermind group it's my [4:36] group and yeah if you go ahead and click on the link in the video description it'll be there you go through to the group you can question I'll approve that request and we do we'd love to have you so this videos been useful please give it a thumbs up please like it I would appreciate that please leave a comment if you've got any questions and if you agree with me disagree with me if you if you've been through this process you know if you've had that experience of oh yeah I bought this course and this guy told me I had to run a traffic campaign until I generated a thousand clicks and [5:00] then I could run a conversion campaign and then that didn't work and then you switch it over and you actually just ran a conversions campaign directly to people it worked really well because there are loads of people in that situation loads people in that situation and a lot of them in my group that's what I keep telling people and then let me know in the comments I'd really like to know and don't forget to subscribe I released Facebook advertising related content multiple times a week whether it's short little videos like this one about walking the dog or in account detailed Facebook advertising tutorials the half an hour so go ahead and [5:32] subscribe click the little Bell notifications so that you are notified every time I release in your video and I'll talk to you soon nice guys bye bye --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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