# How To Add EMOJIS To Facebook Ads & Instagram Ads Channel: Ben Heath Video: https://www.youtube.com/watch?v=jWDAna5IDHQ Duration: 11 min Language: English Words: 2177 Transcript page: https://viewrankai.com/tools/youtube-transcript/jWDAna5IDHQ --- [0:00] hi guys is Ben Heath from leagoo and in this video I'm going to show you how to add emojis to your Facebook ads and your Instagram ads now emojis are often seen as something that quite frivolous or a bit silly perhaps don't belong in business but you have to remember that Facebook and Instagram whilst they are advertising platforms and potential generators of huge amounts of business there are also social media networks they are fun they are informal you want your ads to fit the tone of the platform and you don't want everything to come across a serious or boring or like it's an ad that's gonna switch people off and [0:36] we've seen improvements in results by adding emojis to a number of different clients and ads because emojis do a set a few different things they make your ads seem more personable and familiar less like you're a business more like you're someone that wants to help them out and show them this awesome thing that you're able to provide their works are quite colorful they grab people's attention you've got to think of someone scrolling through their Facebook feed and having a emoji right up there in the copy is really gonna perhaps make them stop it's gonna be colourful make them pause make them take another look and and particularly for that for certain [1:08] types of businesses so businesses that aren't you necessarily serious b2b businesses and and things like that I think it's appropriate it's good for your brand to be a bit fun and playful and creative you know if you're advertising apparel or anything food related health and fitness and tons of different industries you can add some emojis into your Facebook Instagram ads and I think see an improvement in results and we've got some some data that backs that up so I'm gonna show you exactly how to do that in this video because it's fairly straightforward if you don't know you're like how on earth you get that to work and sort of them do [1:42] is I mean an example Facebook ad account right now I'm just going to very quickly create an example campaign to show you exactly how I'd go about doing this so let's just call that example campaign an example ad set I'm gonna gloss over all the other settings by the way so if you're interested in those and they're gonna hang on a minute don't worry I've got videos on all that sort of stuff just search for it in YouTube and my name Ben Heath and a video that shows you what you should be using for things like conversion events and attribution windows and optimization for a delivery [2:10] is all gonna pop up okay right so we're at the campaign level we want to jump straight to the ad level and then let's scroll down to the primary text okay so how would you add emojis in here well very simple tool to use is a website called emoji pedia org I'll include a link to the video description and that's what I've loaded up right here and I'm in a motor pedia what you can basically do is you come in here and you can search for emojis and then you can literally copy and paste them into your ads okay so you can search for all sorts [2:39] of things that you think might work quite nicely you've also got categories down here on the left hand side most popular etc so just think about what it is that you're going to be advertising so let's say for example you were running a flash sale and perhaps you want to demonstrate that with some sort of you know lightning bolt or something I says if I put in flash anything come up you know sparkles collision high-voltage okay perfect so I could go ahead and click on high-voltage I can click copy I can then jump back up ahead and I could do something like this I could just literally paste it in there and [3:15] then write flash sale copy paste another one in there get up to I don't know 40% off for the next three days only okay something like that and you can see what that does is that when someone's scrolling through they're faced with a news release honest with Instagram those emojis they have the lightning bolts are really gonna help grab their attention in fact we can't see the preview cuz I haven't selected an image I wasn't going to plan on doing this but let's just quickly grab one what have we got in here all sorts of things let's just grab a stock photo keep it nice and simple so [4:04] we grab a stock photo obviously this isn't gonna make sense so don't worry about you know hang on that text wouldn't go with that image I'm just demonstrating cuz I want to see what the emojis look like and we've got a temporary internal error okay now just click onto the mobile news feed a go so you can see exactly what these sort of the lightning bolts are gonna look like on Facebook with the flash sale there okay so that's really gonna help as I say grab people's attention as they're scrolling through definitely something I wouldn't recommend including but there are all sorts of options you know so what I will often do if I go [4:38] back here now go back again is I will search for things to do with whatever it is a rabbit izing so let's say we're advertising a company that was related to some sort of food okay so I could put in food here and we'll see what comes up now obviously there could be specific types of food that we want to use you know for advertising up by a or something like that then we could go with with that option but we could put in you know here a face savoring food you know to sort of emphasize how delicious this food is and why people would want to to purchase it and get [5:11] involved okay and so you can go ahead and copy that and said paste that into your ad another thing I want to quickly just demonstrate about emoji pedia is that obviously the same emojis look different on different platforms okay so down at the bottom here for this face you can see that you know if we go back to our ad example you know the lightening bolts on the left hand side here look quite different to what we can see on this flash sale there and that's because that's how it would look on Facebook and you come down here and you can see that ahead of time so this is [5:41] what this emoji will look like on all these various platforms on the less so there like that on Apple Google Microsoft editors there we obviously want to get down to Facebook so it's gonna like down on Facebook which i think is actually quite fun you know so there are lots of different options you can see it's gonna look slightly different a messenger etc etc so that really helps in terms of what is my own actually like someone looked quite different you can get the idea but there are all sorts of things now in terms of okay is there a specific number of emojis that you should use well I think [6:11] it should probably be closely related to the amount of text that you're using okay so if you've just got I don't know two sentences two quick lines in your Facebook ad copy then you can read oh what are we using more than three or four emojis at a maximum maybe ones perfect and if you are using ad copy that is you know eight sentences long ten sentences long well you might be able to have 8 9 10 11 12 emojis in there just think about things that are appropriate think about things that are interesting that help grab attention and as well potentially help people understand what your hand is about [6:52] faster so let's say I was advertising something to do with a property okay I could put in a house in here and I can see that you know I could grab a house for the garden for example and grab that and then go over here and obviously as I said this is going to make any sense but I'm just adding this in for demonstration purposes pop in a house right let's delete this text so we can see what this house looks like okay it looks like that kind of fun in the ad there okay so if I'm advertising something with a house like grooves or in this case gardens having a little [7:27] emoji it next to the first line and it's obviously going to help grab their attention but also help people understand what the ad is about which if someone can understand what your ad is for quicker that's going to improve your results because they don't need to read it and invest lots of time and energy they can just work it out straightaway okay so the other thing to keep in mind with emoji placements is you definitely want to make sure they're above the fold all right so if I go in add in you know loads of text in here text in here text in here what you'll very quickly find [8:03] Facebook is give yeah there we go that's what I want to demonstrate being annoying I'll get there eventually and so when I demonstrate that there's a little see more button okay there we go so you can see that now there's a little see more button so if you've got lots of fun emojis down below the sea wall button that's great but that's not going to grab someone's attention as they're scrolling through their feed so you want to make sure you take a look at this preview on the right-hand side and make sure your emojis are nice and visible up in the top and above the fold is soft [8:34] and cord above the see more button and to make sure that it does its job basically okay so that's all about emojis very very simple have a lot of fun don't worry about being informal be fun creative playful and see if you can get better results I mean one things we've done before is we've tested and you copy against a non emoji copy exactly the same copy and we have found that the emoji copy produces better results so well worth doing as well okay now just we go I want to quickly talk about a resource I think you're gonna find very interesting and that's my Facebook Ads mastermind group so my [9:07] Facebook Ads mastermind group has more than 35,000 members one of the biggest groups on Facebook for Facebook and Instagram advertising and it's a fantastic community full of Facebook advertisers Instagram advertisers that want to get better results on the platform and the users have really really engaged so people are I mean it's literally more than a hundred questions posted in there and answered every single day by other members by experts I do live trainings in there every week I'd publish all sorts of things free content into the group fantastic community something I'm really proud of and something that then you may well want to join you may find a lot of value [9:41] from completely free to do so there will be a link in the video description below and if that sounds like the sort of place you want to be then go ahead and click on that link and ask to join we'll approve the request and then I said you can get involved or you can just see all the free content that's put in there if you've got questions about Facebook advertising Instagram advertising that is definitely the place to get it answered by a whole bunch of experts including myself so go ahead and join we'd love to have you in there and and yeah if this videos been [10:06] useful please give it a thumbs up I'd be much appreciated please comment below to let me know please make sure you share the video tell a friend that's always work very much appreciated subscribe to my channel and releasing Facebook Instagram relate advertising related content multiple times per week and so I very much appreciate if you subscribed turn on notifications when you do so you are notified when I publish a new video and yeah best of luck with your Facebook in its grammar tizen go out and load of emojis make them nice and fun and I will talk to you guys soon thanks laugh bike --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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