# How To Sell Online Courses With Facebook Ads (#1 Key To Success) Channel: Ben Heath Video: https://www.youtube.com/watch?v=j52K0dqLl3Y Duration: 5 min Language: English Words: 1126 Transcript page: https://viewrankai.com/tools/youtube-transcript/j52K0dqLl3Y --- [0:00] hi guys it's been Heath from lead guru and in this video I'm going to talk about how you sell online courses with Facebook ads now a lot of people really want to sell online courses training programs information products whatever you wanna call them using Facebook ads and using Instagram ads and the advantages are obvious you know if you can sell an online course there's no cost of goods it's infinitely scalable if you can find a system that works where there's a demand for your course you've got a facebook an Instagram ad campaign consistently generating sales you can go from zero to very significant levels of sales very quickly you don't [0:32] have to buy a lot of inventory and you don't have to hire a lot of staff to deliver that service so what a lot of people do is whatever field they're an expert in they put a course together probably spend a few months doing so these things take a lot of time they create their Facebook and Instagram ad campaign they launch it and it doesn't work how they want it to it doesn't deliver sales like they want perhaps often their cost of advertising is actually greater than the cost of the the course itself so they're losing money to buy by generating sales and advertising it and there are lots of [1:04] things you need to put in place to have a sort of successful system that sells online courses with Facebook Ads but the most important component and I want to keep this video short swen a focus on the most important component is that you need a very warm audience and that is not a trivial thing so there's someone to buy a course from you they need to be absolutely convinced that you're an expert in whatever it is whatever field it is you're selling that course in they need to be convinced not just that you have the expertise but also you have information that can help them in their situation okay and that is [1:36] a non-trivial thing that's not an easy thing to do it takes time one video ad on Facebook Instagram it's not going to show you them you're an expert and get to the point where they're ready to buy because they're almost certainly alternatives very good alternatives to whatever course information product etc you're going to put together okay so before you actually think about selling the course you need to first think about right how do I take a group of people that I know are likely to be interested in what I have to offer that you know you know or after results that you could help them get with the information you [2:05] have with the knowledge you have and then take that group of people and make them your audience really warm them up over time okay and you can do that to a number different ways so for example I have a YouTube channel YouTube channel gets tens of thousands almost hundreds of thousands now views every single month that's a fantastic way to build a really warm audience a lot of people um who subscribe to my channel have watched 50 videos of mine for example I have a Facebook group for Facebook Ads mastermind groups got 22 thousand people in there I'm in there every single day there's thousands and thousands of [2:37] people that are interacting in that you can do it with Facebook Instagram ads you know you can take a group of people and consistently advertise pieces of content to them to demonstrate your expertise you can show them case studies of previous work I mean I have about 95 thousand people who like my Facebook page a lot of those people have come from those that sort of advertising but it takes time so my number one key to selling courses with Facebook Ads is you need a really warm audience if you don't have a really warm audience I wouldn't say don't bother but don't expect a lot if you don't have that warm [3:11] audience take the next 6 to 12 months and yes it does take a long time no one's gonna be convinced of your expertise in a week it's gonna take months that's the honest truth of it it is going to take months and focus on taking that or or audience and making them your own really demonstrating your expertise really showing them you know what you're talking about really providing a lot of value and then once you have that audience then you can run your Facebook and Instagram ad campaigns directly to your warm audiences only to sort of go ahead and buy this or if you're gonna do a launch model or [3:44] something like that that's who you advertise it to and those are the people they're gonna buy and those are the people that employment should cost you that much to generate a sale when you run those ad campaigns and you're highly likely provided they're warm enough for that those campaigns to be very profitable okay so if that's been useful just for you go a couple things I want to mention one is my five-part Facebook ad template that you can download right now for free there will be a link in the video description below this ad templates got a bunch of really high performing ads that we've created for [4:11] our clients and number different industries and you can download that you can model from those ads should really help you get better performance with your Facebook ads if that's what you're after and the other is one of already mentioned as my Facebook Ads mastermind group so again there'll be a link into the description below there's 22,000 people in there right now growing all the time fantastic community full of business owners marketers entrepreneurs that are trying to get better results with their Facebook advertising I think there's now up to about 900 posts and comments every single day in that group which is absolutely fantastic loads of people getting involved helping [4:43] each other out if you've got questions join go ahead and pop your questions in there again link will be in the video description below and yeah if you enjoyed this video please subscribe to my channel I really Facebook advertising related content very regularly we dare you know I'd love to let you let me know if you found this useful if you've got any comments questions pop me in a comments below I get to all the comments so I will I will see it and yeah don't you see that's guys --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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