# How to meet anyone you want

Channel: Greg Isenberg
Video: https://www.youtube.com/watch?v=fr5xG_bTV44
Duration: 51 min
Language: English
Words: 9343
Transcript page: https://viewrankai.com/tools/youtube-transcript/fr5xG_bTV44

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[0:00] how the hell do you get in touch with literally everyone on the planet like how do you do networking this strategy is is Fault prooof like you you are able to pretty much meet whoever you want via this strategy and and you don't need hundreds of thousands of followers and most of those relationships began by just me literally reaching out on places like Twitter I'm sure a lot of people are listening to this and they're like well Greg like you have 300,000 followers of course it's easy for you to like DM people and they're going to respond but I've literally been doing this my entire life how do you figure

[0:36] out how to deliver value to someone who's already let's say 20 years ahead of you in the entrepreneurial Journey so the first thing [Music] is and we are back hey hey there hi hello we're doing this again are you giving it a name yet is it is it sipping time it's sipping time with Jonathan Courtney and Greg Eisenberg hey everyone I'm here to ask Greg questions the things that maybe you've been asking him in on comments and Twitter or things you've been wondering about and uh it's I think this is the this the show where occasionally depending on when Greg wants to do it he's the one being interviewed and not

[1:28] guests being interviewed you know what I mean I know what you mean I watched uh the episode we did uh that came out on Sunday and I did I because sometimes I was looking at the comments and I forgot we talked about this constipation thing we talked about uh Brian doing the reverse Brian Johnson where you try to get your age markers up as high as possible so you like die as early as possible I think that's going to be game changer for some people sounds like something we would talk about yeah Greg I have a I have a topic for you I have a question for you and

[2:04] this is something I actually genuinely have been wondering um and and and there's probably a couple of different angles we can take on this but I think one thing that one of the most valuable things I think your audience would love to know is how the hell do you get in touch with literally everyone on the planet like everybody I know every every investor every entrepreneur every company owner that I end up working with all already knows you before I meet them how how do you do networking like I don't understand it you're everywhere you're you're everywhere all the time how does it work so I do a lot of cold

[2:47] DMS on Twitter or just in general email Twitter you name it I'm not afraid to to just reach out to people and I'm sure a lot of people are listening to this and they like well Greg like you have 300,000 followers of course it's easy for you to like DM people and they're going to respond but I've literally been doing this my entire life my whole life just reaching up to people and when I was in when I was a teenager I'd reach out to people and I'd try to add value to people's lives and I was my early 20s it you know reach out to people and try to add value someone

[3:25] asked me the other day they're like I heard you talking on the podcast about having a mentor and I really want a mentor and which is by the way like I would never call My Mentor my mentor you know that's like being caught with my pants down you know like it's just you're my mentor Greg yeah no no no you know it's like too late too late you're my mentor now Mentor me m me yeah it's just something that it's an unspoken thing it's just like you have someone generally they're like 10 15 20 years older they've been through things that you've been through um and most of those relationships began

[4:13] by just me literally reaching out on places like Twitter and being like hey I see that you're you know you've built this thing not can I pick your brain for an hour oh [ __ ] that [ __ ] that yeah yeah I hate that that's the worst dude or like the PE oh let's grabb a quick coffee I'm like what why who are you quick Co quick Co let's grab a quick coffee so I can pick your brain so let me pay $2 so I can pick your brain for 90 minutes and just like exactly hijack your afternoon there's a great meme that maybe your uh Team can pull up um I

[4:52] posted it on my I don't know if I can share my screen right now so I'll just kind of post it to you exactly this is what I'm talking about this is how not this is how not to do it and I'm happy we're having this conversation because like so many people don't realize that this is not how you do it yeah so the question is how do you do it that's what I want to talk about there's a couple so can I can I pick your brain on a few different angles of this and try to try to be the voice of your audience here um okay first of all

[5:25] most people uh the first thing they say as you already said is oh easy for you to say because you have a big audience so now let's assume we're both talking about this from the perspective of people who started out doing this without audiences and then the second thing is okay the people you're reaching out to are probably already very successful um usually in the case that when we're reaching out to people they're a lot more successful than us at least I know for for me when I reach out to people they're more successful um and so they don't need a lot of the things you can provide how do you figure out

[5:58] how to deliver value to to someone who's already let's say 20 years ahead of you in the entrepreneurial Journey even if you don't have a large audience for example like what would be your what was your process well I think you you need to do the work so the beauty about today's world is let's just say you wanted to get in touch with me there's literally hundreds of podcasts of me talking about things that you know I might be interested in coffee you know that I like Miami you know that I'm Canadian you know that I drive a Volvo like you just there's a bunch of things

[6:34] that you can like grab you can and and here's like a hack on a lot of people's Twitter's accounts you can actually go to their likes so you can actually see what are the things that they're liking like it's kind of stalkery I didn't know this was public oh god oh yeah and I literally just hid mine like this morning because I was I was like I do this to other people so I was like I don't want other people to see what I like but the point is if you can see what people like and you can watch interviews of them you could you could understand how to position it so

[7:12] that you have an offer that connects with them yeah let's give some examples um I'll give one from a perspective of someone who had actually literally no following um back in 2016 I was reading a so I'm running a design agency um and I was reading a Blog from GV Google Ventures they had this blog and it was about they were talking about this thing called design Sprints um this guy called Jake knp who who was blogging about it um he was kind of like this person who I was like oh my God this is like the Silicon Valley designer that I would love to meet who like is doing all the

[7:52] things I would love to do and etc etc etc eventually he wrote this book called Sprint uh became a New York Times bestseller and I was still like oh my God this is this is amazing like I'm reading this book it's so cool I'm here in Berlin I have no internet presence or anything like that and again I'm just like this you know random person uh living in Berlin quick ad break let me tell you about a business I invested in it's called boring marketing.com so a few years ago I met this group of people that were some of the best SEO experts in the world they were behind getting

[8:29] some of the biggest companies found on Google and the secret sauce is they've got a set of technology and AI that could help you outrank your competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to rank high in Google that's why I like SEO and that's why I use boring marketing.com and that's why I invested in it they're so confident in their approach that they offer for a 30-day Sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring

[9:06] marketing.com I was trying to figure out what could be a way that I could reach out and hang out with someone like Jake without just being like hey can we grab a coffee and I read this article from Ryan holiday it's called the canvas strategy have you ever heard of this I haven't it's it's like a systematic way to figure out how to deliver value to people who are like ahead of you and one of the things it talks about is that if you're the person who can clear the path for those in front of you you can also kind of choose the direction which is a

[9:40] cool way of thinking about it and so what I actually did is first of all I had to come up with an excuse to be in San Francisco so I got a I I offered to talk at this um kind of design and Tech Conference in Silicon Valley this was an an offered to do this for free of course and then I was in the region uh and what I did is I reached out to Jake and I said I have a an idea of something to pitch you that I think would benefit you spreading the word of Sprint all around the world it would also make you money

[10:12] and I've taken care of like 90% of the details already and he was like cool so I went to the GV office and pitched him this idea of traveling around the world and teaching design Sprints but I would use my marketing skills to sell out the events so that he wouldn't have to think about it and I would take on the really annoying part of set setting up the locations and doing all of that stuff he was like yes and this first of all we became really good friends uh and this opened up so many doors to me that I could never have imagined um all a lot

[10:44] of the Silicon Valley clients that we work with today are because of that relationship that I built with Jake but initially instead of just being like hey can we grab a coffee I really deeply thought about what types of things he might find interesting and thought about like what's a what's going to be really annoying if he wants to go and teach this around the world locations filling those locations um and so I just presented an option to him that was uh super easy and cleared the path for him spreading the the knowledge of Sprint around the world um and that was a cold pretty much a cold Outreach from me uh

[11:21] to the team at GV I didn't even have Jake's email address I just emailed GV um and this is this is the kind of thing I do all the time what's uh maybe one or two examples from you so I think that if you want to if you want your cold DMS to work you should create content on the internet like you should publish content on the internet because the hack is publish content on the internet one in every 20 50 100 even a thousand pieces will go viral see who likes your content and then once they like the content if it's one of those people that you really

[11:58] look up up to DM them instantly so I'll give you uh I'll give you a non-financial example of this so grow I grew up one of my favorite bands you know this is like the early 2000s who is it yeah it was Weezer you know alternative Ro yeah okay you approve okay great he approves weer yeah you know what I'm saying so um loved it and I played guitar as you can see in my background and you actually can't even see you can't see it but on that guitar there's a strap that is the same strap that Rivers quomo who's the front man of Weezer uh that's the strap

[12:46] that he used get a new name but it's okay exactly fast forward to about eight months ago and I I I tweet something and it just it goes ballistic goes viral what was it it was what was the Tweet the internet used to be an escape from reality but now reality is an escape from the internet oh that's good yeah yeah that's good so so I tweeted that n [ __ ] I don't like it no not [ __ ] I I thought about it again I don't like it well it doesn't matter if you don't like it because you know who liked it Rivers Cuomo Mr Rivers Cuomo

[13:28] yeah he liked it so it's like 11 p.m. I'm just about to like close my eyes I'm like aimlessly scrolling in bed you know you know just like oh I know that problem my eight sleep hates when I do this and I see he likes it so I go and DM him right away and I say and this is a tip for whenever you DM someone busy be short so I say I you hear this I bet you hear this a ton your art has been life-changing to me often in in La would be cool to hang out sometimes sometimes interesting yeah so sometimes you you

[14:06] wrote it wrong no I said it wrong I'm a better typer than I am uh Sayer of things so let's just break it down a little bit I bet you hear this a ton your is your art has been life-changing to me so saying the word art to like a musician like he's like oh it's art you know it's like this is something that's a compliment I think yeah and I'm with you you're with me okay then often in La I know that he lives in La I did the research right do the research and then I wrote would be cool to hang out sometime I'm not like would want to

[14:42] pick your brain and you know what I mean it's like very like nonchalant like if it works out it works out he responds instantly let's do it I'll be here until June what part of the world are you in so then I respond love that I'm based in Miami often in La I'll hit you up next time I'm there and let me know if you ever come to Miami I give him my number then he goes we'll do we're in Tampa in a few weeks with green day and he just puts his number in there [ __ ] man there's so many things you just said that we need

[15:19] to talk to your audience about here that's amazing two things one you did something that I don't even know if you know there's a label for there's this when you're reaching out to people who are let's say who H in this case you were trying to reach up to this person there's this concept and I think it was Daniel Priestley again I I keep referencing this guy who who came up with this concept of With Or Without You energy I'm pretty sure that was Bono by you too with or without [Music] you that's true I didn't actually think about that that's probably where it came from so this idea of With Or Without You

[15:56] energy when you reach out to someone you don't want to like you don't want to be like um what's his name again not Bono what's his name John Ross Rossman John whatever the weest guy right whus Weezer Weezer Rivers Cuomo the the guy Rivers John Waters all right like okay so so you reach out to rivers and if you were like hey um love your music whatever love your art uh can I come visit you he'd probably like H go like that's weird but if you say that the important thing is you're kind of like I I am there that is something I already do and it would be something that is

[16:36] just on my way it's on my journey that makes it seem less uh intense for people uh one example of this for me it's a bit weird to mention this online but uh or on on the podcast but uh I think he wouldn't mind it I was trying I I I really wanted to meet uh Noah Kagan and just saying I'm in Austin like all not like a week before or two weeks before just I'm here right now um and I was also like looking around what he's looking for he wanted help with his YouTube channel not to say that I helped with his YouTube channel at all but just

[17:09] reaching out and being like hey I am in Austin what are you up to sends me his number invites me to his house these types of things are so like there's a lot of nuance to it that you did there you didn't just reach out and say hey can I hang with you you said I'm already going to be in these areas and that's a weirdly important thing the other thing you and I are are you and I spoke uh were speaking to the same person last week Blake from uh who who Who's he actually is my mentor because I pay him to be my mentor and you somehow are already

[17:44] talking to him but we were talking about this topic in the in the Mastermind last week and he said one of the weirdest things with people who are very successful and very like powerful is they give out their number so easily and giving your number and just being like hey here's my number like whatever that is also something that a lot of people don't do but it's actually super powerful um and and in the background here's someone that I've been messaging with who I never thought I would have the number of they just it's it's so once you cross that boundary once you deliver value or a compliment or in your

[18:19] case it's content or it's like figuring out what they want and what they what what they can resonate with and then combine that with that with or without you energy it's not like me not meeting you is going to hold me back or anything and then a little number on top those things seem to be some juicy elements of uh connecting with people who could be your mentors or not even mentors sometimes it's just people who can connect you or people who you just really would love to meet totally yeah and and people are lazy about it dude people are so lazy people reach out I'm

[18:52] sure people reach out to you every day and they say hey can we grab a coffee like you're not trying to be mean you just I guess you feel like how do I even respond to that like I'm it even feels sometimes a little bit insulting if you're a busy person you're a busy person Greg and if someone just says hey can we grab a coffee and you're like who who are you what what what's the well every everyone is everyone is busy that's the truth everyone is busy and the people that are going to be lazy with those types of DMs I don't want to

[19:25] yeah spend my time with them I'd rather support people who non laaz non lazy people because those are the people that I think are going to actually do cool things in this world and then going back to the river story what's really cool about reaching out to someone who's like above you is all of a sudden if you show value to that person they give you access to their whole world so all exactly so all of a sudden like for forget Weezer for a second Green Day like I'm hanging out with Green Day like that's really cool um you know and what ended up happening with that story is I texted him and he's

[20:07] like I'm in Tampa in a few weeks I was like okay great uh I'll see you there and I went to hang out with him at the show backstage in front of like 50,000 people which was really cool dude you really hold back you keep your story you really hold stuff back I can't believe that this is I thought the end of the story was going to be you messaged him the whole thing actually happened happened so I'm backstage I brought a friend with me uh and thanks for the invite by the way I didn't want to go any well you're more of a YouTube fan

[20:37] you know if I was meeting Bono I would I would hit you up so I'm backstage and now all of a sudden I I can't even believe that he's hanging out with me like he could be hanging out with all these like cool people but he's hanging out with me and I don't want to make this conversation about me at all yeah so 100% of the conversation is about trying to figure out what is interesting to him and how can I add value to him yes and what what did I know about the situation I knew that based on the like of his tweet of mine like obviously this idea

[21:20] of being too glued to our phones and social media addiction was something that he's he was thinking a lot about so we started talking about that and from that I learned that he's actually a bit of a nerd like me and you and he's really into Ai and he's really he's like oh I coded up this like Discord bot so all of a sudden now I understood that and I was like oh let me tell let's talk about how we can make your Discord bot better let's talk about how you can make an interesting Community for for Weezer oh oh hey we just worked on something

[21:50] for Fred again uh that I think might be really interesting for you and then it was just at the end of the conversation he was like oh dude I want to hang out with you again like let me know next time we can hang out I think the another thing here I'm just trying to break apart the the kind of principles here you also I I sometimes draw this for people when I'm showing them the canvas strategy if you're watching this if you're not seeing this it's basically a circle this is where you are you're on you're at this part of your life the Weezer guy is

[22:24] here and then hear all of his connections right and you like want to move up this ladder or whatever it is but a lot of people are not humble enough to also realize that they are below somebody and I think for me one of the things and because it sounds weird to say it it's like I am below this person it doesn't mean you're below them as a human it just means that maybe they're ahead of you in certain parts of your life and I think it's very difficult for people to be humble enough to assess where they are and often in your case what would have happened is

[22:58] would have gone if you were not humble and you didn't understand the laws of power you would have gone there and talked about yourself for two hours uh but you understood that the dynamic stays in place essentially and that you still have to deliver value um and this is something that once you understand it once you understand that there is this like dynamic in the world you can really really connect with a lot of very interesting people I think getting too comfy with people getting too cozy with people after you meet them the first time is often away or getting too familiar and overstepping boundaries that's like next level ninja [ __ ] to not

[23:37] do that when you actually get in the door I mean this this literally change has changed my life this way of communication because it now all of a sudden I could literally meet and I I try I want to say this I don't want to sound like pompous but like I could meet I pretty much I'm pretty sure I can meet almost anyone via this strategy yeah and and so what is it it's content throw out content that's applicable to people uh and attract them see who likes it DM them keep it short and sweet meet them go to where they are add value to their

[24:22] lives that's it I think as well it's just another example is we're doing this podcast right now which is going to give me extra exposure we're doing it because I thought for a long time about how to bring value to you and your content universe and I was reading your tweets and I was looking at your show and then I was looking at other people's shows and I was like I wonder if there's a way that I can just take some of the heavy lifting uh of a maybe like an extra episode so that Greg can still grow his podcast he can do his own advertising on

[24:56] the podcast I can be in the background and I can still bring value while getting connection to you learning a lot of stuff uh but also getting connection to your audience it would be we I was joking about this earlier with my girlfriend I was like if I didn't understand this world then like uh if you think about how stupid it can be where like two EP like next right after this episode I'm like hey dude I'm just going to send you an over over an invoice for the work I put in for this just like it this super shortterm thinking when people play these games

[25:29] you know it's like oh hey yeah actually now you have to pay me to do this totally even though I am getting a massive Advantage because I have no audience that's also a thing if people are wondering like how do you grow an audience nobody listens to my podcast great like two weeks ago nobody was listening to my podcast I went on Greg's podcast and now more a lot more people are listening to my podcast but I also had to think about how to bring value to Greg's life um instead of just being like hey dude [ __ ] you put me on my podcast there's a level

[26:01] of like you you you just you have to have some level of understanding your position in the hierarchy of whatever it is you're trying to do um and that's very tricky for people there entitlement comes on very fast when people like often someone will meet me they'll like put in some effort and then they're like super entitled immediately why didn't you hire me like what what are you talking about you know what I mean do you do you know what I mean I know exactly what you mean I know exactly tell me yeah and I think with you specifically you sent me a message with a

[26:40] loom a loom video of a pitch to you I pitched it to you you literally pitched it to me and it was I don't know maybe a 4 minute Loom and I I'm not going to lie I put on 1.5x people listen to this podcast I'm [ __ ] 10x you know at least I put it on at least 1.5x but I was listening to this and I was like okay what do I have to lose by recording a 30 minute conversation with Jonathan a lot nothing 30 minutes you know yeah your entire reputation so I was like you made a pitch to me you you did it in a fat in a

[27:16] easy to consume way for me I think Loom by the way so underrated as like just a great way to pitch people yes and you're using you're sharing your screen you're you're showing visuals and I was engaged the whole time we did it you show you you came to that conversation prepared it was fun of course we're going to do another version you know another episode so and I also don't know if you noticed this but when you asked me at the end of the podcast where people can find me cuz we talked about your like your newsletter and all of that stuff I actually didn't tell where people can

[27:52] find me I asked people to go and write reviews for your podcast and your Spotify and I tell people where to find me at all and that's like in my opinion part of being valuable is also not just fully taking advant you don't have to like squeeze every situation dry you can just see where things go and enjoy them like I think there there is something to that as well I don't need anything to come out of this it's an enjoyable experience by the way side note in the comments of the last YouTube video people said something about us not looking at this like looking everywhere

[28:26] and and now I'm recording the camera that's over here like it couldn't be I'm like hey how's it going guys well the problem is I'm looking over here because I want to look at you but my camera's over here and we're not professionals okay people you need it more extreme you need to make it more extreme so that it's clear you know you need to put the camera like behind your head yes but I think it's okay to speak to that person who commented listen I will I'm I'm I'm me and you are learning in real time but at the same time we're human beings like

[28:57] the reason we're human beings we're human beings and the reason why you listen to this show is because you want an inside take from two people who are in the trenches who are sharing how they're feeling you know not filtered and if we're going to if our eyes are all over the place like Sumi my last name is literally Eisenberg what did you expect isenberg oh my God that we got to end it right there do you think that do you think people are going to be able to take actionable okay I want to I want to leave you with one thing I want to so if

[29:32] somebody today let's just pick Noah Kagan as an example somebody wanted to connect with Noah Kagan today but they and they and they'd love to do it within the next three months but they do not have we haven't even talked about the idea of doing free work we're not going to go into that today but they don't have content out there they don't have a social media platform but they would love to work with someone like Noah Kagan Kevin Rose whatever someone who's like influential what would be some actionable steps they could take over the space of two weeks so the first thing is their profile so let's just use

[30:09] Twitter as an example it can't be EMP empty because if you're going to DM and you'd be surprised by the way how many people have open DMS on Twitter I mean my DMs are completely open anyone could message me and I I actually read all of my DMs I don't get back to everyone but I read everyone and I get back to the the mo the most interesting ones so I would say your profile is your you know your calling card is your business card so your bio needs to be super tight your profile picture needs to be there you have to have something you don't want

[30:41] photo yeah gr photo the person should be able to scroll on the timeline and be like some of these things are quite interesting like I connect with some of some of this content so that's step number one and could that just be retweeting other people's stuff if you're not like No it should be the person's own opinions it's pretty lazy it's pretty lazy just to do a straight up RT however doing a quote retweet okay is a different story and actually just if you guys are listening to this and you're like oh easy for you guys to say because there's so many act so much activity I have I have been tweeting

[31:17] only for the last maybe three weeks and I get like one like per tweet like I am I am an example of the opposite of Greg where I don't really have a social media media presence and reaching out to people on Twitter has been so powerful in the last few weeks I'm shocked that I have just not been doing it so you're definitely you don't have to be like it doesn't have to look like people like your stuff for this to work but I guess it does it helps if you have a picture and stuff going on I would recommend that you change your username my one

[31:51] yeah from Jay ice cream I in my mind it was always jce cream so you know no someone here I remember one time somebody met me and they thought thought it was something even worse so wait is my username Jay ice cream I thought that's like just my handle isn't my name Jonathan Courtney on Twitter yeah but if someone if if someone named jream reached out to me and I didn't know who they were I would be I just I would probably report a Spam really report as offensive you looking at my wait so why would it be offensive gice cream is is that like something dirty it's

[32:38] just it's just something I don't want I'm not like waking up on a Monday morning being like you know what I need today J ice cream it's true I actually so my name on Instagram is also J ice cream it's it's actually my Xbox gamer tag which you know I wasn't ever thinking of becoming a business guy and so this was my like making my Xbox account when I was like 12 or something um yeah I don't know if I can change it I love it too much J ice cream the thing is I'm I'm trying to now become successful in spite of my name being J

[33:13] ien okay okay but I'll okay apart from that okay is it okay to have posts which have not many likes that's totally fine as long as your take is interesting and you don't need to create all the content you can just quote retweet someone someone else's tweet and add your opinion on it yes yes that's what I've been trying to do yeah okay so that's step one sorry so that step one is like get yourself and and would you start with one platform like would you start with X I would I would start with X because if you're listening to this you're in you're in the business

[33:51] entrepreneurial Tech world that's where a lot of these people are having these conversations and it's also where you you have the ability to DM a lot of people for free because a lot of people have open DMS even though Twitter's dead right because I heard two years ago that because Elon mus took over its dead so it doesn't exist anymore crazy that you're using it even though it's dead yeah and and I'm not saying that it's the best platform but I am saying that it's a great place to start yeah I I definitely get more responses from people on X than anywhere else yeah so then I would

[34:28] what I would do step two is make a list of the five or 10 people who you want to meet in the next 12 months and set tweet notifications for those people yes okay then do you know the dream 100 concept no okay I'm not going to talk about it now but if anyone wants to figure out how to you can't just well if you want the dream 100 concept is a so you just said like like choose 10 people who you'd want to meet uh and then set notifications for them there's this concept about growing a business where if you want to grow a business one

[35:09] of the best ways to do it is by making a list of the hundred people who have access to the audience that you want and then in that so you have the list it's basically a Google sheet you would create on the left would be the their name then you would have their all of their different social profiles uh and then you would have like you know the amount of people who are following them and then you have like a list of all the things that you think they want so if you're doing this by yourself dream 10 is probably better but you could create a Google doc here where you're also when

[35:40] you're watching all their content you're collecting almost an A A an archive of the things that they're interested in so you're creating your own profile and I'm sure someone will use AI to do it but yeah the the concept of the dream 100 thing is that you have a way then to track all the people you're reaching out to and apparently if you actually reach out to 100 people then maybe 20 30 of the people will respond to you and this is one of the best ways to to get in front of the audience that you actually want to get in front of because you can

[36:07] get on their content Etc um but dream 100 is something you can Google and watch videos about if you want to see like a practical breakdown of even how to decide who you would want to reach out to I didn't want to I just didn't want to take you off track I appreciate that I ALS but I also didn't want you to be the the person who says I have a secret but I'm not telling oh no I just I just didn't want to annoy your audience and they're like Jonathan keeps interrupting you don't be afraid of the YouTube comments man no they're dude your YouTube comments are extremely kind and

[36:41] like constructive honestly it's amazing say that to the camera though say it to the camera look at the camera your YouTube comments are very very constructive and I am responding to almost all of them yeah same here they're awesome so okay step three once you once you've got the list you're going to get a tweet notification from Rivers Cuomo let's say and your job now is to reply as soon as possible but also reply extremely thoughtfully got it you'd be surprised you know you might look at someone like Rivers oh my oh my God this person has 2 million 3 million four million followers there's no way this

[37:25] person's looking at his or her replies no a most people look at their replies and if you say something that is smart some of these people notice it for example on Twitter I notice it's like the same group of people who always reply to my stuff so if someone reaches out to me I'll recognize their profile picture and I'm more likely to have my brain picked or have coffee with that person because I know that they care about my content and they care about startup ideas and they care about all the stuff that I care about so we're like we're Cut From the Same Cloth yeah yeah that makes a lot of

[38:08] sense so you would turn on the post notifications for the people that you would like to get in touch with and every time they post you essentially respond would you also say that like retweeting and then like quote posting I don't even know what it's called like quoting what they did uh would that count as a replying to what they do absolutely cuz then you're spreading their message to other people to my one follower no I I think that's that's right yeah this this definitely I've I've been I'm actually trying to get um I want this guy Aman who used to be the CEO you probably know him I should have

[38:47] just asked you I want him to coach me Aman the X CEO of uh appsumo and uh I've be I'm in his like waiting list and I'm I'm like replying to all of his and I'm jokingly saying yeah it's because I want you to coach me earlier and I'm definitely getting noticed if you know him tell him to coach me so great you know I'll uh call call him up yeah call him up I want to pay him I want to pay him and I can't pay him because he won't let me trying he he has got like a waiting list keep trying no I think this is this strategy is is Fault

[39:26] prooof like you you are able to pretty much meet whoever you want via this strategy and and you don't need hundreds of thousands of followers now you have to be okay with rejection and you have to be okay with silence and that's not easy and you cannot be entitled that's the worst because you also don't know like sometimes someone will reach out to me right um on YouTube or LinkedIn or whatever I'm not on X so much or on Instagram or they'll email the company and they won't get a response from me just because I don't see it and then like a couple coup Weeks Later they'll

[39:58] send me like an angry message I'm like are you [ __ ] serious this is the F that's also now the first time I'm seeing an interaction with this person you know what I mean like that's the thing you got to be you got to be really okay with silence you got when I'm reaching out to when I'm in LA and reaching out to people who are like way above me if they ghost me if they don't respond to me uh the best thing I've ever done is just not pushing and not being irritating and then like the next time I'm there sometimes I meet them and

[40:25] it's just that they were away just don't uh I think that's very important to be very okay with silence and to be very okay with rejection uh and not be entitled because they they might change their mind a couple of years later if you're doing something more interesting I also think it's okay to follow up so for example I'm trying to do you know Colin and Samir do you know who that is of course yeah I know them personally no I don't not at all I do know of them but I don't know them personally at all are you trying to get on their show I know them

[40:58] personally and bastard of course you know them [ __ ] personally of course you do Greg literally knows everyone I want dude I never meet anyone who doesn't know story person that's actually a good story I cold DMD Colin in Samir tell us tell us exactly how it went so I think the way it worked was they tweeted about monetization of their Channel and I replied with an i on how they could monetize their channel so going back to I had tweet notifications for them I replied thoughtfully with an idea for them and I just dm' them after if you ever want to talk more about this my you

[41:42] know hit me up and I arranged a meeting in New York to chat I wasn't in New York I just like flew to New York you know but just were you they were there and you were like oh I'm going to be there anyway or as in you went out of your way to meet them yeah I didn't tell them that but yes correct yeah of course but you you with or without you them you boned them I Bono I boned them big time and it was uh it was a great meeting I was happy I met them it was a very inspirational chat and I was

[42:17] thinking who would be cool to have on the Pod I I thought Samir would be really awesome Colin would be equally as awesome but I I have samir's phone number so I sent him a message April 21st hey love love you to come on my podcast it's a top tech tech podcast not your typical Creator audience because he usually goes on podcasts for Creator so I'm trying to think like how could I how can I how can I get him excited about the podcast and I wrote past guests include Alexis Ohanian Morgan howel Jonathan Courtney Jonathan Courtney Jonathan Courtney Jonathan Court

[42:57] J ice cream from Twitter j i cream j. ice cream and then I I posted uh a tweet of me with when I when Kevin Rose came on so I had the credibility of Kevin Rose and then I was like if that sounds fun let me know it's called the startup ideas pod and then he goes happy to come on but the problem was the my Samir was impossible to schedule with and impossible just impossible so I followed up 1 2 3 4 five 6 seven times and then he just texted me today Fi finalizing a travel schedule by end of day today we'll give you a time

[43:41] tonight but I had to look like an idiot for a lot of times to do it and that's just the the price you pay to do to to use this strategy I have a little hack on maybe maybe something different you could have done there um and you're better at this than me so take this with a pinch of salt Greg's audience um there's someone who I'm so I'm running this Mastermind don't worry I'm not going to sell it on your podcast already sold out I'm running this Mastermind in LA and there's the speaker I wna I want him to speak at it I won't say his name on

[44:17] the podcast right now because I'm still working on it um he agreed like he was like I'm in no problem let's do this um we agreed on everything and then uh he was like I just need to chat with my wife to to make sure that like the dates are good and I didn't get any response then for a little bit and so I followed up and I was like hey just uh you know confirming are you still in blah BL blah I didn't get a response and then so I spent I sent another email just saying uh hey just just checking in and he said

[44:48] oh uh absolutely just I'm still in I'm still excited I just need to really make sure of my wife and then I was like wait a minute this is an opportunity for me to make this this easier for this guy because clearly he's way like he's just got a different life to me this person has way more going on um and and also I want him to speak at my event I actually really need him to speak at my event it would be amazing for him to speak at my event and so I wrote him an email and his response to it was I love that and

[45:20] we'll tell you about the email in the next step no I'm just kidding uh the email I sent him was uh okay how about this the the event is happening anyway and how about 2 weeks beforehand I'll just reach out to you again and see if you want to come so you don't have to think about the scheduling and he was like that was the thing he was super excited about a lot of the things that I noticed about people who are very important and who are kind of higher up in this hierarchy dude they have so I mean the amount of stuff you and I have going on

[45:52] and I mean I am like here in the business world you're here in the business world and maybe Colin in Samir here I don't know Kevin Rose is like in space these people have so much going on it's unimaginable so if you can just make it so easy and they often I think like spontaneous and impromptu ways of doing things so I wonder two things that I would do if I was trying to get this guest on my podcast um and I had a couple of these bigger guests on my podcast before and I had this challenge one is finding out without them even knowing who they assistant is and just

[46:28] going around them and trying to see if I can schedule it with them uh the other thing is literally just having a slot like but but soon like a slot that's happening in the same day and reaching out to them in two weeks and being like hey actually have like a slot today tomorrow the next day in the next 72 hours often I notice that people like this tend to like to do things sort of last minute because it doesn't have to add on to their really chaotic schedule it's just oh just put it in right now as it was today with you right we were

[47:00] chatting we were messaging and I was like how about like today it it just it sometimes works out better when you do these things on a very short scale I have found agreed I think that's a great tip and I think that's a great place to end I I want to see who people end up meeting from this yeah before people start reaching out to you Greg just to make sure you actually remember the things in the episode if you just reach out to Greg and say can I pick your brain nothing's going to happen you know what I mean that's not the that's not the point of this

[47:38] episode like make sure you didn't listen to it on 10x speed there's probably some uh there's probably some bits in here that would help you get in touch with someone like GRE um but yeah dude that's it I hope that's valuable for your audience I think I hope so too I hope so too it's another experiment it's not one of your it's not like a a news topic it's not like a tweet it's like a general thing that I see you doing out in the world uh that I think some of your audience would find valuable well Jonathan I think uh people could follow you atj scream on

[48:19] Twitter give me some likes give me some uh attention out there on J Ice JJ Ice Cream and if you want us to continue doing episodes like this comment on YouTube we are in those comments and subscribe to the YouTube channel and share with all your friends that's all we ask it's not a big ask it's small ask it's not a big ask at all it's barely an ask it's a micro ask it's the only way we know very small barely visible ass it's the only way we know that people are enjoying it cuz if not we'll just we'll stop doing it yeah you know [ __ ] it don't want to

[49:02] do this any yeah if no one likes it we're not doing it yeah exactly that's the lesson here yeah that is the lesson is if no one likes it don't do it we're kidding we're kidding if but I I I will say if a lot of people like this a form of content you want to do more of it so for example like that's how the startup ideas podcast came I started like this podcast was called where it happens before and people were just really resonating when I started talking about startup ideas enter the pivot startup ideas podcast so that's that's the history there yeah I think people should also know that

[49:46] this does not replace the core podcast this is sort of like a like Greg still going to interview people and give you that other stuff you like this is more like a BTS you know behind the scenes of like Greg has a crazy guest on his podcast how does Greg contact these people that's kind of what I was thinking you know like in my mind I was thinking in here great mind I'm trying to like push my temples to show that I'm it's my brain all right man it's been real take care later bye [Music] time baby

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