# How To Use The NEW Creator Marketplace For Meta Ads

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=fBrC1_VPTRU
Duration: 30 min
Language: English
Words: 7003
Transcript page: https://viewrankai.com/tools/youtube-transcript/fBrC1_VPTRU

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[0:00] The single most underrated Facebook ads and Instagram ad strategy is to use influencers in your ad creative. I've worked on multiple campaigns for both big and small businesses where a single influencer has improved return on ad spend so much that it has completely changed the business. And the good news is it is now so much easier for businesses to find and work with influencers on their meta ads because Meta has released a free-touse creator marketplace. I'm super excited about this and in this video I'm going to show you how it works and why you want to jump on this ASAP. So let me show you what I'm talking about. Now I'm in Meta

[0:30] Business Suite which is how you access the creator marketplace. Um and once you're in Meta Business Suite, if you just go over to the menu on the left hand side, you can select creator marketplace and you come through to this page here. Now I'm in a place here to click on get started and go through the process. You might have a step before this, which is where you need to request access to the um creator marketplace first. I've had to do that sort of in order to be able to prep and then record this video and that can take a little bit of time. So that might be one extra

[0:55] step, but just click the button. It's fairly self-explanatory. and then you should come through um to a place like this. So, in terms of what the creator marketplace is is designed to do, what Meta telling us, they say that it's designed to help brands discover and collaborate with creators on Instagram for branded content and partnership ads. Now, you can also do this when using it as ads, part of your Facebook ads, not just Instagram specific, but the whole creator landscape is very Instagram heavy. It's what people think of and and they've sort of branded it as Instagram marketplace cuz that's where the the data is. you you'll understand as we go

[1:25] through it, but I just wanted to say we can use this on our Instagram ads and our Facebook ads as well. Now, just quick few things about getting access to this. If you do need to request access and what you need in order to be able to actually go ahead and use this, you need to have a professional Instagram account, not just a regular um Instagram account or that Instagram account needs to be connected to a Facebook page. I know most of you watching my stuff will have professional Instagram accounts cuz you're looking to run ads and you will have it connected to a uh Facebook page

[1:51] for your business cuz you're looking to run ads. that's unlikely to be um an issue. And I should also say it's not eligible for all brands yet. So there will be some people that meet those criteria, try to get access can't quite do it. But I have heard from Meta that they are looking to roll this out and make it much more widely available. They basically started by testing it with just larger brands. Um but because it's worked well so far, they're looking to roll it out and make it available to other types of um advertisers. So that's why I'm now making a video on it cuz we

[2:19] can use this and I think it's going to make the job of using influencers in meta ads a lot lot easier as you'll see as we go through this. And I'm a huge fan of using influencers in your Facebook and Instagram ads. Like I've talked about that on many videos. It can be such a big game changer. I've seen so many examples where a business has say a 2x return on ad spend and by using an influencer ad, same offer, same product, same service, um maybe even same style, the ad then performs at a 6x for us because having the influence of someone that is recognizable within your

[2:50] industry in the ad creative is one of the best scroll stoppers. It's going to stop people just scrolling right past your ad and go, "Oh, you know, I know this person. What what they up to? Oh, they're talking about this thing. Great. I might go ahead and um and uh purchase or become a lead or whatever it is that you're wanting to get from your advertising. So, really big fan of using influencers. This is going to make it a lot easier. Anyway, that let's jump back into uh the creative marketplace. Let's go through the process. I'm going to go ahead and click on get started. Once

[3:15] you've got access, you will be able to uh to do the same thing. And we've got a little window here um that's popped up where Meta is letting us know what this is going to help us do. Discover, connect, collaborate with creators all in one place. find creators, con campaigns, all that sort of stuff. And then you come through to a page that looks like this. This is what the creator marketplace looks like. Now, the first thing you probably want to go about doing is finding creators that you might want to partner with, that you might want um to act as influencers within your meta ads. So, there's a

[3:43] number of different ways to go about finding creators. It defaults through to the to the search page, and you can search in here. You can search for specific usernames if you want to, you know, you know, of people that you want to um see if they're in here and be able to contact. Um, you can search based on hashtags and keywords. You can see that Meta's come up with some suggestions based on my stuff. So, it's got Facebook ads expert, e-commerce advertiser, meta ads uh manager, like it's worked out what I talk about in my content and therefore um made some recommendations of what I can search for. You can see if

[4:14] you don't add anything to the search then Meta will just default to ones that it thinks are um appropriate for you. So, for example, down here we've got Chase Chapel over here. So a known name within uh like the meta ad space that makes total sense that that would be someone that pops up and then other options these are going to be relevant as well. When it comes to the search you can filter. So you can filter you know by country uh follower sizes interest age gender um a number of different options to really narrow down and work out who you might want to uh to work

[4:42] with. We've also got this recommendations tab which is really interesting. So in the recommendations um the different creators are broken down sort of by category. So we've got creators who've partnered with brands like you. We've got creators with and and that's great because those people might be more susceptible to offers and reachouts because this is something they're doing whereas others maybe not so much. Uh creators with high performing reels of course you want people to and and there if you go through this I won't go through them all but if you go through this is other categories and and different types of things as well. And you've got lists

[5:09] I'll come back to later. We've got interested creators. Now I'm not going to have anything in here. Uh, I expect this to be much more important for larger brands or as the creator marketplace gets more and more popular and there's more creators and more businesses using it. I think there's going to be more and more creators saying, "Oh, I'd really love to work with such and such brand to promote your products, promote your services, well, if you are in a position where you have a big enough brand, you're a known name to get that, that could be great because those creators are probably going to uh

[5:37] be open to lower offers because they really want to work with you and they're probably be really keen to promote your products and services. maybe they use those anyway and that's why they want to to promote them. So, if you are big enough to get some stuff in here, could be a really good deal. Previous partnerships, you can track all your stuff. I'll talk about later. You've also got um follows and tags, which I think is really interesting. So, here we've got like creators that follow me, for example. Um so, it might be that this might be a great place to look to find people that are already into your

[6:02] stuff, already into what you talk about, what what it is that you advertise, might be a great place to go in and find people and contact them. And then tags as well. Um, again, if you're someone if this is going to vary business to business. Some businesses get a lot of tags and and there's going to be a lot of interest in creators you can specifically reach out to. Um, others like mine do not get as much. Um, but I got a bunch of people in here that that follow, which is great. So, you can have a play about with this. Have a good look for creators. Try and find options that

[6:28] appropriate for your business. My typical advice with working with influencers to um feature in your ads to basically create your ad creative for you is start on the smaller side. Start with the more niche ones, the ones that have uh smaller followings that aren't going to cost as much to get them to agree to that. And then once that works, you can always look to scale up from there to reinvest u spend more money, get those bigger names and um the results do tend to follow. The larger the following, as long as it is niche specific, that's very important. That

[6:56] tends to translate into better results. Um but better to start small. you can always scale up from there. Now, in assessing which creators you might want to work with, um, Meta gives us loads of great information as part of this creator marketplace. So, if I just bounce back out to search, um, and I'm just going to click on the, uh, the top option here. So, if I just go ahead and click on this creator profile, Josh the Dad Entrepreneur, um, we can see all sorts of really useful info, right? So, we've got total followers, we've got accounts engaged in the last 30 days, accounts reached. This is really useful

[7:26] information cuz I think a lot of influencer marketing and working with influencers is done purely based on follower accounts. But if you've been in the industry a while, you'll know that some people can have massive followings that they've built up over a long time. Or perhaps they used to be much better at getting followers, but they don't have much engagement anymore. Perhaps what they talk about there's less interest for or they just got a bit lazy with their content and they just don't

[7:48] have as much influence as they used to. So looking at accounts engaged and accounts reached um is really really handy. We've got previews of recent posts. We've got some like tags for what um this business is or this this creator is like into and and what what whether or not it might be appropriate for you.

[8:06] We can see, you know, graphs over time. So that's set to like 30 days, but we could customize it and go with different time periods. Uh we can look at their audience demographics. And this is engaged audience demographics. Really interesting. So, we've got age ranges, we've got country, locations, uh, cities, and then we've got this bit down here with, um, creators that are similar to this one we're looking at, which is really handy because if you find one that you think, "Oh, that's good." Um, I think this could be a good option. It just saves you time and effort just going down and having a look at ones

[8:35] that it's almost like a lookalike audience, but for creators, right? Okay. So, a couple of the things I want to mention whilst we're here is that we can create lists out of creators. Let's say we think this creator is great, talks about the right stuff, etc., etc. We can go ahead and click on um save to list. I can go into saved. That's just going to make it easy for managing the lists of people you might want to to reach out to. This guy certainly get some uh some free advertising here. Uh then we've got some previous partnerships. So once you've been doing this a while, I'll

[9:02] show you how to create campaigns and how that all works later on. Um you can keep track of them in here, which will be nice and handy. And one thing to mention about this, by the way, is that if you're struggling potentially to find some creators, um maybe you can't find ones that are appropriate to what it is that you want to do. Although I would be surprised in the playing that I've done with this. Like I've found loads of

[9:20] options uh more than I was expecting. But obviously as this becomes more and more popular and as it's used more, there's going to be more creators on here, more you'll be able to get in touch with. Um it'll be easier to reach out. Like the whole process is going to get easier as this becomes more and more of a a known commodity and a uh and a thing that people do both as businesses and as creators. In a second, I'm going to show you how to create a campaign and then invite creators to it from within the creator marketplace. But first, I want to show you a quick clip from a

[9:47] talk I gave recently that explains why you should just hire my agency to run your ads for you. Hire my agency to run your meta ads for you. Why do that? I said at the beginning spent more than 150 million. That's a very conservative number. I always like any number claims I give to be like absolutely

[10:00] bulletproof. Averaged over a 4x rowass. Again, that's conservative. That ad spend generated more than 600 million in revenue. Clients all around the world, all sorts of niches. I am the only meta megaphone partner in the UK. um which is because of my personal brand. I have special access with Meta. Um they give me access to things early. Special access so that if things go wrong with ad accounts, which if you've been running Facebook Instagram ads, you will know that is absolutely the case. Uh we're able to get that resolved with an email, which is big advantage. And we're an agency partner. Um lots of agencies will tell you that they're agency

[10:35] partners. There's different levels to that game. We're in the top level. There's only 50 in the UK. And of those 50, we actually have the most number of clients. And that leads me to make the somewhat bold claim, but I would honestly stand by it, that I've got the best meta ads agency in the UK. I pitch my team against any in the UK and be

[10:53] surprised they didn't come out on top. Honestly, I'd pitch my guys against any meta ads agency in the world and be surprised if they didn't come out on top, which I know is punchy, but there we go. So once you found some creators that you want to work with, if we just jump back to where we were previously, we'll go back to this uh top suggested option, you can just reach out and contact them. So you just click on the little contact button, send them a message. Um, now one of the good things about the messages that come through from the creator marketplace, is that on

[11:20] the when the creator is looking at their Meta Business Suite, their inbox in there, which is typically where I'd recommend you handle incoming messages on Facebook and Instagram, but also check through comments on your ads to be able to delete the bad ones, respond to the good ones or ones have questions. It's it's within the inbox within Meta Business Suite. um there will be a separate folder created specifically for messages uh to do with the creator marketplace. So if a creator has large followings, they have lots of inbound, loads of people messaging them, lots of comments, it could easily get lost in there. Whereas because it has a separate

[11:54] folder, it's going to be much easier um for them to keep track of and then easier for you as well because you'll have the same thing um to keep to keep a track of uh when it is coming to communicate with those people and trying to get creators to uh create stuff for you. So you can just send them a message through there. There is I'm just going to go ahead and discard that. There is however another way to go about um asking creators to work with you and that's to create a campaign. So I'm going to click on get started in campaign. You can see that we're going

[12:19] to walk through a campaign setup creation process. Now this is different to an ad campaign that you would create in ads manager uh because it is designed to be a campaign that helps you find and work with creators. So, so there are some differences, but I'm I'm going to walk you through this, right? So, you go ahead and click on campaigns, get started. Uh, first thing you want to do is select goal, right? So, it says uh here just is just to give uh meta some more information. Most businesses I think watching my stuff, most watch my stuff, it's going to be increase sales would probably be uh the most likely

[12:50] option. Then we've got this next section here, which is visibility. So, we've got two options here. The default is discover discoverable by creators or we've got invite only. So, it's basically this campaign that we're creating here where we're saying we want this work done. Uh, we want the creative produced by by creators. Um, do we want creators just to be able to find that in the creative marketplace or do we want to just specifically go with invite only and invite um certain people? So, I'm going to walk through both because I think there are there are pros and cons to both and it depend on your business

[13:18] which one you want to use. Um, do you want as as many people as possible to potentially see this and have lots of different options to work with or do you want to keep it more targeted and more specific? That's going to depend on the size of your brand and how much incoming you're likely to get, what your budget is, on your experience with um working with influencers in general, all that sort of stuff. So, I'm going to go with discoverable by creators and then and then walk through the uh invite only option. We've got fixed offer here. So, creators will see the content and compensation details aren't open to

[13:44] negotiation and you won't be able to publish them. Um the default for this is turned off. I'd probably recommend turning it off. Um, if you do turn it on, then you're going to fix what you're willing to pay for what. The tricky part about that is you're probably going to be in a scenario where different creators are worth different amounts to your brand. So, you would be willing to pay a larger influencer more money for them to produce, say, a video ad reviewing your product than a smaller one because when you run those ad campaigns, they're likely to perform better. They have more influence. So that's another reason why I would

[14:16] typically turn it off and Meta recommends that. But just wanted to quickly mention that that's an option. Then you want to go ahead and click next. And then we add some details. And this is stuff that um creators will be able to see so they can understand what it is that we're looking to do. So you might have for example like product uh demonstration videos. Uh enter in your brand name so that people who recognize it would know and that's going to be uh beneficial. Then description. You could say like uh looking for two uh real style videos reviewing our product. Then you might

[14:51] want to add in a bit more information. Explain the product. Explain what it does. Explain the benefits you want people to uh to mention. But you do need to add something into the description. Normally we would build this out further. And then we've got cover image. So you can see that Meta is wanting us to add an image that sort of reflects the campaign's visual style. This could be of your brand. This could be of your product itself. This could be a demonstration of what's been done previously. Just something that's going

[15:12] to help make it obvious what it is. Right. So, if I go ahead and click on add image, um I'm just going to go ahead and add one in. Um that's a little bit of a joke fun image that we typically use, me sat in my uh my son's little toy car. You'd obviously want to add something in that was a little bit more on brand. I'm just doing this for demonstration purposes. Then we go ahead and click next. And then we have some

[15:33] this is discoverable option, remember? So we have some extra options here. So creators filter. Which creators will be able to see this campaign? Everyone. Or do you just want female or just want male creators? That's going to depend obviously on your business. Is there an age range that you want to to add in? Like what sort of creators you looking for? You think okay well all our

[15:49] customers are uh you know 50 plus. Therefore we don't want a 20-year-old creator to be able to um u be involved in this process. That just wouldn't make sense. Or maybe vice versa. You could request uh require certain follower amounts. These are optional. And then we've got target audience. This is a bit different to this top section in the creator themselves. This is their audience um which typically follows but not 100% not always. So, do you want their audience to be female, male predominantly? Um do you want there to be an age range associated with their uh audience countries? This could be a really valuable one. You're like, "Okay,

[16:21] yeah, I really really want to work with influencers that are in the US or the UK if that's where you're based. I don't want them worldwide or maybe it's different. Maybe you don't care. It's going to be up to uh your business." Really interesting seeing here. So approximately 679,000 creators will be able to see this campaign. You can see how many creators are already um involved in this. And then we've got this content section. So this is where you are telling creators what it is that you're actually looking for. Like what do you want as a business? Now I I've already mentioned this, but the creator

[16:48] marketplace was made with Instagram in mind. And that doesn't mean you can't run the creatives that could be produced here as Facebook ads. I know most people that watch my stuff, they're into this for the Instagram ads for the Facebook ads specifically. But just keep that in mind when you're saying, "Do you want stories? Do you want posts? Do you want reals?" I mean, most of the time I would say reals is is likely to be the more appropriate option to then run as ads elsewhere. I mean, you of course you can do it with these other creative types and you can have ads on Instagram

[17:14] stories and Facebook stories and and and post that feature on the feeds, but just something to think through. This is built with like organic Instagram content in mind, but that doesn't mean that, you know, you can't then take these creatives and and run them as ads, right? So I could say like, oh, I'm

[17:29] looking for two reels as an example. That's what I'm looking for as part of this campaign. And you can change that up. Content details. So there's more information in here. This is optional, but normally you want to add this like, okay, I want one product demonstration video um where you're actually using the thing. I want another video that's talking about um our brand values and why they decided to start purchasing our products because of ABC. Right? You

[17:51] know, you can add that detail in here. Register interest buy. So like this is helping you plan the content like when do I need people to have told me what it is they want. Um okay I need it by the end of May for example. Uh date range to boost the content right. So this is letting creators know your timeline for the work. So that's register interest by so when they need to yes I do want to I am interested in this. Um this is going to be a little bit different. So when's

[18:16] this actually going to be run? Okay. This is going to be run for the month of July for example might be something that we're looking to do. All right. Next. How much are you going to pay for this? Right. Um, so, okay, we want two reels. Let's say I'm willing to pay $1,000 as an example. Like I said, recommendations typically start small, look to scale up, um, with work with larger creators, etc., etc. And because you are making this discoverable, this in this example, this is going to be more difficult when it comes to those compensation compensations later on cuz some creators are going to be like, well, that's not

[18:51] enough for me. and you kind of go, "Yeah, but I'd pay more for you." It's coming back to why I recommend you go with invite only, but I wanted to demonstrate this um as well. Now, this next part is really, really important. Add boost permission. So, request permission to boost content into the ads. This is basically the whole point for my audience is primarily

[19:09] advertisers. This is the important part. You absolutely want to turn this on. So, you're saying, "Look, I'll pay you $1,000 to create me two reels that are going to be featuring my product, but I also want to be able to run this as an ad. I'm willing to pay an extra $500 for that. And creators normally want a little bit extra. Now, that is a great deal because it doesn't take any extra time for them. But if you can run it as an ad, you get to put this creative in front of people for weeks, months, maybe even years if it performs well enough, like a much longer time period. So,

[19:41] basically, you get much more leverage from the money that you're investing here. And that's one of the problems with traditional Instagram uh traditional influencer marketing is that you're saying just post it on your stuff and it goes out and their audience small percentage of them see it for 24 hours, probably 48 hours at most, right? Very shortlived. Whereas if you're running it as an ad, then you can um be much more purposeful, get much more out of it. And then you've got this free product section. This is quite interesting. Um, something that's often done if you're going to work with a creator or an influencer um, for like a

[20:16] product review, you're going to most likely send them some products and you might say you can keep them for free or maybe even have additional products you send them for free. If it's something really expensive, you might not want to do that. But that can just be an added extra um on top of the compensation for the actual work and on top of any compensation extra for being able to boost this into uh to ads is you can go ahead and turn on free products and then make a note on what they get and what's the free products are and all that sort of thing. Um and you can also make notes

[20:43] down here on the payments like you'll be paid after a certain time period or whatever it is that you want to do. Okay. Then we go ahead and click next and then we just review and we can go ahead and click publish and put this out into the world. I'm actually going to go ahead and click cancel on that cuz I

[20:57] don't want that to become a real thing. And then what I'm going to do is just quickly show you the difference if we go through with invite only and how that changes things. Oh, I need a campaign goal increase sales invite only. So, we got the campaign name. So, let's do the same thing. Product demonstration uh videos and then we put in the brand name and then say like what do we say like two reels is what we're after. Add an image in like we did before. Uh, so we've got this is all the

[21:25] same setup as what I showed previously. We've got the same thing in terms of the content details. We've got like two reels is what I want. And then we've got we can add in content details here. Um, you interesting people don't there's no like apply when they need to register interest by because we're going to this is invite only. So we're going to reach out. Okay. Uh let's say I don't know what did we say before last day of July I think to publish this thing. Uh then go ahead and click next. And we've got the same info um in here. So what did we say? Say we said a,000 for the reels. Uh

[21:54] we need the ad permission. Definitely definitely need that for the extra 500. Yes, we're going to get some free products and then save. And then we're good to go. You don't need to review it and put it out into the world. And you also don't need to have that creator um like criteria people need to meet because it's going to be invite only. So we can go ahead and then click save. And then we can go about um inviting. I'm going to go ahead and cancel that cuz again I don't actually want to put that in there. And then once you have created that campaign, particularly if it's

[22:18] invite only. If we go back to search and go back to this creator here, we can then click invite to campaign. Right now, I don't actually have any campaigns up, but if you did, you just create that campaign, select it, and then that would send this creator specifically that campaign. So they could see instead of just sending them a message, they could see exactly what's included in that, right? they could see, oh, okay, it's for this much work, this much compensation, it's this brand, and they can quickly and easily decide whether or

[22:44] not that's something they want to do. And then from within that campaigns tab, you can keep a track of your campaigns, and you can see which creators you've messaged about it and communicate from within there specifically about that campaign um as opposed to going through that folder within your inbox within Meta Business Suite where it's going to have all the creators that you're talking to. Just another little thing to to note. Now, another thing that's really important for you to understand about this create creator marketplace and the campaigns you create in here is that Meta doesn't deal with any of the payments. Like that's directly between

[23:14] you as the business and the creator that you want to create um the content for you for. Um so yeah, you need to pay them directly. All the negotiations handled directly. This is just a free tool that Meta has provided to make it much easier for people uh for businesses who want to use influencers, want to use creators in their ads or to promote their stuff organically to be able to connect. Um and it's going to make it

[23:37] easy for creators to find businesses. And I think this is a fantastic tool. I've been talking about this as a strategy for a very long time. It can work so well. I've seen it happen so many times. And this is going to make it a lot lot easier. You also have the benefit when you're reaching out through the creator marketplace of not running into the potential issues of it being um a scam to be perfectly honest. Like I get emails all the time for people wanting to sponsor my videos or get me to post about their products or services and some are legitimate and I have

[24:03] sponsors on videos and things like because of it. Um but some of them are you dig a little bit further and you're like, "Oh, okay. They're just trying to scam me here." Um which you have to be really careful for. So, this sort of sidesteps all of that and that will be something that the creators you want to work with are likely aware of. If you go through here, then um you know, it's going to all be a lot easier. Okay. So, once you've done this and you've gone through this process and you have gotten some creators to produce some content for you, I would get them to post it on

[24:31] their socials organically, which is kind of what the creative marketplace is set up for. Like, that makes a lot of sense. But then also get those uh permissions to run that creative as an ad. and that's the more valuable thing for you as an advertiser. There are two ways you can go about doing it. You can use partnership ads, which is what I'm going to show you in a second and what I would recommend, or you can just get those creative assets, upload them to your ads manager, and run them through your own ad account um as you traditionally would a normal ad. Now, the upside to that

[25:00] second option where you just get the creative assets that the videos typically could be images as well, but the videos from the the creator and upload them to your ads manager and run them as ads is that you have full control. then you don't need to worry about um anyone else being involved or potentially there being an issue with permissions to be able to run that. You

[25:17] can just run it from your own account. It'll come from your Instagram profile, from your Facebook page um as as like what it's coming from as a traditional ad would, but it's just going to feature that person um in the ad creative itself. That's going to help stop the scroll. That's going to help engage people within your target audience that much better, which then makes them more like to get the click, makes them more likely to get the conversion. So that's absolutely fine way to go about doing it and we've done that um in many scenarios. It is if you can do it

[25:44] typically better to use partnership ads. Now partnership ads are more complicated. But what they allow you to do is they allow you to run the ad. It still be you have control of the ad campaign. You're the one paying for it etc etc as the business. It's not going like through their ads manager or anything like that. But as it's a partnership ad the creative itself where it will come from. So, you know, when you see the ad pop up and you've got the Instagram profile or the Facebook page where it's coming from, that will feature both you and them, just like collaboration posts on Instagram. So,

[26:18] what that means is that when people from their audience, from the influencers's audience, see the ads, they will see that this ad is coming from your business cuz it'll have either your Instagram handle or your Facebook page name on there as well, but also their Instagram handle. and that means they're more likely to feel uh connected to it, more likely to take an action cuz they're like, "Oh, yes, this is also from the person um that I follow." There is also supposed to be some benefit around um being able to target their audience more accurately because their account is involved as well, right? So, those are the people that you really

[26:52] want to reach for the most part because those are people that are going to pay attention to the ad that much more. That's going to make the ad that much more effective. Um, so if it's coming from their account and that's linked within there, then the ad is going to be put in front of their followers more than if it's just uploaded and ran through your ad account separately. I do think Meta is pretty good at working out who to put ad creative in front of. So, I think the benefit of that is not as big as some people talk about because like if we use an influencer in a video

[27:18] ad that we use to run through our own accounts exclusively, that ad's going to be put in front of people that follow that influencer. Mess is going to work that out, right? But it does certainly doesn't hurt to have their account involved and that gives some extra data and some extra insight and some extra connection and changes who it's from which certainly has benefits. So it's worth doing. Now partnership ads can be kind of tricky to set up with managing the permissions and there's a number of

[27:41] different ways to go about doing that. Just want to very quickly show you what partnership ads like where that is within ads manager. So I'm in ads manager. I'm in example ad account. I've just created an example campaign. Going to jump to the ad level and click on um edit here. Uh not edit next to the name. Uh, I want to click on edit here. And then you can see that right underneath the ad name, we've got here partnership ad, brand run ads with creators, brands, other businesses. That's exactly what we've been talking about, finding the people to be able to do that with. You can turn that on and then you have

[28:08] options to be able to go about um using that and setting up the partnership ad to appear from the two different uh profiles. You can enter in ad codes, manage partnerships. Like I said, it's kind of complicated to go about setting these up. I'm going to cover that in a whole separate video. So, make sure you subscribe to that because I'm going to walk you through the exact details and show you how to go about setting these up because like I said, this doing it this way is better than um just getting the creative asset from the creator, uploading it to your ad account, and running it that way. So, I think this is

[28:38] one of the best new features that Meta has added to for advertisers, for marketers to help them get more out of uh the Meta products, Facebook, Instagram in particular. Um, I I'm really excited about this. I think this is going to make things a lot easier for a lot of businesses and be able to do a lot more of what I've been advocating for a long time in in using influencers um in their ad creative. Meta is actually making a ton of changes right now. Uh many of them really good news

[29:03] for advertisers, really beneficial. They've restructured, for example, the Facebook ad campaign structure. So whereas previously you had the manual campaigns versus the advantage plus campaigns, that's been reworked. So, there's effectively one campaign tape, but you can still adjust things and do things manually if you would like to at the adset level, which I think is a good move. If you want to know more about how that works and how that's going to look, check out this video here. I got early access to uh to that setup within one of the ad accounts. Um, some advertisers have it now, but it's being rolled out over time, and you definitely want to

[29:33] know what this looks like before you get it, so you're ready uh to use it. Go ahead and check this out if you haven't

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