# Running A Brand Strategy Session Channel: Flux Academy Video: https://www.youtube.com/watch?v=exSfcly2ptc Duration: 5 min Language: English Words: 723 Transcript page: https://viewrankai.com/tools/youtube-transcript/exSfcly2ptc --- [0:01] [Music] hey guys what's up Greece was so good to us we had a blast at leora's bachelor party it was really the best so it's kind of hard to come back now but I've got intense two weeks coming up so it's really good that I got some time to rest and kind of you know I haven't opened any social network so it was really kind of time to clean my head read a little bit of book hang out with my friends it was really great time so now I'm ready to work my ass for the next upcoming week with two client projects on top of my full-time schedule one of the [0:56] projects I'm taking on is a branding project for a St up so as I've shared with you uh in the video about the books that I recommend I always go over these two books the designing brand identity and brand gap before I'm starting a branding project kind of helps me to uh get my head straight about the process and I'm going to run the Strategic branding meeting today with uh with the client so I really want to be focused about you know how to run this meeting [Music] [1:35] [Music] [1:45] so the first strategy meeting in a branding project is super important because if you get it right it will make your design uh much more easy to get right and if you don't conduct this meeting the right way it opens up a lot of you know space for you not really understanding what they want to communicate and why are you actually even doing this project and you'll probably do something that might be beautiful or nice in your opinion but not what they're looking for and then there's going to be a lot of iterations so it's really um important to get this right here are some of the things that [2:23] are super important to understand during the first meeting stuff like uh the vision the value the value proper position the culture um competition and Trends stuff that if you do understand right it will be much easier to clarify get the positioning right and get the big idea of the brand right so I need to go over all of these things and really understand them during the first meeting another exercise I really like doing in the first uh strategy session is the liness statement uh you have to fill in this kind of a template like uh we are the only comp that does this for this customer for example harleydavidson is [3:05] uh the only motorcycle manufacturers that make big loud motorcycles for Macho guys in mostly United States who want to join a gang of cowboys anyway you you let uh the client everyone who's in the meeting to uh fill in this statement and it really helps you to understand um where they agree or disagree uh regarding they see their company heading out to the usual new school meeting uh before I will meet my new client later on today [Music] [3:49] [Music] [4:00] [Music] great meeting and great bunch and now I'm heading to do The Branding session with a new [4:13] [Music] client the strategy meeting is now over I think it went pretty well um I asked them to book 3 hours for it so we're not stressed on time but we actually after 2 hours I felt like we've got everything think we need um I usually what I do before those meetings is I kind of practice in my head what I want to talk about and how I want to run the meeting so I kind of run the meeting in my head practice what I want to say and then I actually feel more comfortable you know just doing it you know in real life kind of feels more comfortable and um so [4:53] again it went pretty well I jot down a lot of stuff uh that I think will be helpful tomorrow I'm going to do a little bit of research before I start sketching out ideas and uh yeah I'm pretty happy and excited about this project overall I think that's all for today guys I hope you guys had a wonderful day I'll catch you tomorrow [Music] --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). ViewRank AI finds the videos already beating a creator's own average on Instagram, TikTok and YouTube Shorts, transcribes them from the audio itself in more than 60 languages, and turns what worked into new ideas and scripts. Free transcript tools, no account needed: https://viewrankai.com/tools How to read any video this way: https://viewrankai.com/llms.txt