# How To Customize Columns in Facebook Ads Manager Channel: Ben Heath Video: https://www.youtube.com/watch?v=emose3APJuA Duration: 12 min Language: English Words: 2612 Transcript page: https://viewrankai.com/tools/youtube-transcript/emose3APJuA --- [0:00] hi guys has been Heath from leader and in this video I'm gonna show you how to customize columns within Facebook status manager now customizing columns allows you to take a look at data about your Facebook ad campaigns it can be really useful you can take a look at additional data that Facebook perhaps doesn't automatically show you with their default data sets and that can help you make help you analyze your Facebook ad campaigns and help you make decisions around optimizing making adjustments that likely help improve your performance so it's an important thing to know how to do I've had a few people ask me how do I should go about doing [0:31] this how'd you take a look at that data so I thought a credit quick video and showing you how to do it so I'm in one of my facebook ad accounts right now I'm sure to do this quite quite quickly and don't worry about all the campaign's in here this is them the data is what we're interested in that's what we're gonna take a look at so you can see we've got here columns performance now that's Facebook's default and with the performance default data set you'll see things like results reach impressions cost per result amount spent link clicks website purchases etc okay you can select this and you can see some of [1:02] Facebook's other default data set so they put together for you so one of the ones I commonly look at is delivery because I want to look at my frequency number my frequency is getting too high I'm gonna see advert EGH I want to adjust my facebook ad campaign so that's one of the things I'll come and have a look and have a look at cost per thousand people reach to see what I'm paying is it looking expensive like it is with this and campaign for example does that mean I want to make adjustments etc etc okay so there are lots of different options here for example if you're running a video and [1:28] you can select this option have a look at through plays how much is costing you per through play how much 10 and second video views are costing et cetera et cetera okay so and there's different metrics and different data set so you can take a look at depending on what kind of ad it is that you're running what kind of campaign you're running and that sort of stuff but you may want to go further than that you may want to build your own data set so you can come in and take a look at everything that you want to know about your ad campaign you want to know all the data that's [1:58] pertinent to you specifically and you can do that by customizing columns so let's say for example let's give an example of an e-commerce business they say we're advertising an e-commerce business and we want to track various metrics involved in these sort ecommerce process so let's say for example we start with performance now performance is already gonna give us this information is gonna give us link clicks gonna give us website purchases and this sort of basic whatever it is you're optimizing for cost per result but let's say we want to add some stuff to that you want to pick on columns scroll down to customize columns and [2:29] then we want to add some stuff in so the various column options and the various bits of data you can see are categorized on this left-hand side so you can sort of scroll through and take a look you know click on standard events for example and take a look at all the options or you can just go ahead and search from the top so now Sarah wearing a campaign for an e-commerce business one of the things I might want to go to track is ad cuts okay and you just spell that right so Add to Cart Add to Cart even so I want to track the total number [2:59] of ad carts that my facebook ad campaign is generating I want to track the value of those so if you're using a platform at Shopify that date will be pulled through so you'll be able to see that you know you may have generated twenty thousand dollars worth of sales but you actually may have generated a hundred thousand dollars worth of act cards and and therefore you know with that data you might want to put more money into retargeting people with that Add to Cart but don't purchase things that that's why those that's an example reason of why this is valuable and then cost I'm not too bothered about the unique and [3:28] unique cost data if you want to add that in yourself absolutely fine okay and then when you add things in what you'll see is that it adds this data on the right-hand side here so we've got Add to Cart so we've got Add to Cart conversion value and we've got cost per add to cart now you may have your Add to Cart and purchase data broken down by a website offline etc most people won't so most people want to go ahead and deselect these and it's just going to confuse you having an extra six columns when you don't need them when you're gonna get the top-line value of AD car conversion [3:57] value and the Add to Cart number about the carts in there that's going to make a little bit more sense in a minute when I take a look at what this actually looks like within the Facebook ad account if you're a bit like what what are these options and most people are just gonna be tracking website had two cars okay so Add to Cart is one I want to be tracking website purchases as well in my mind I'm going to drag that down so you can reorder your columns here by the way you can reorder your columns accordingly and in my mind act car comes before [4:25] a website purchase so I like to put add to carts and my columns before website purchase that makes sense and I'm gonna get rid of you can also get rid of things so I'm gonna get rid of on Facebook purchases because in this case there won't be any and we've got linked links going into act cards going into website purchases I've got website purchases but as you can see just like we've got add to carts there I don't have a website purchase value and I don't have cost per website purchase so I'm gonna go ahead and pop that pop purchase in I'm gonna go with total [4:56] purchases I'm gonna go with value and cost exactly as I did before so remember I'm going to deselect all these because I just want one number easier to read and I'm not tracking in this case offline purchases on Facebook purchases like most of you I beat across the purchase so now we've got our three Add to Cart so we've got number of active carts Add to Cart conversion value cross practicar we've got number of purchases purchases conversion value so how much if you actually how much you generated in sales volume twenty thousand dollars fifteen thousand dollars etc etc and then cost per purchase how much to cost you to [5:31] generate each purchase the other thing I want to add in is a real-ass figure so my return on adspend so let's say for example I've spent and then again you don't need to separate the two out you could just have one number let's say for example I have spent $1,000 on Facebook Ads and I've generated six thousand dollars in sales okay my bro ass my return on adspend is 6 6 X return on adspend and I want to know to know that data and yes you can calculate it from these other things but why not just put it in as a column so you can take a look ok it [6:02] might be some other things you want to take a look at so those are some obvious ones for e-commerce and we've got link clicks here how about cost per link click that might be an interesting one you know if you're sort of your ad to carts and your purchases are costing a lot is that because it's just costing loads to get link clicks in the first place that could be the case in which case let's take a look at the cost per link click so I'm going to drag this up here going too far and I'm going to put that right after link licks because I think that [6:29] makes sense me personally there are other things you may want to add in I may want to add in how much it's gonna cost you know the checkout initiated because that might happen before the add to cart' or maybe after depending on how your shopping cart set up so I might want to add that in I might want to track people that look at a special page and website perhaps I've got a Content view which is event code that's installed on a specific product page and I want to track how many people look in that page what the cost is and people getting to that page and where [6:59] there won't be value in this case but you know what I mean unless you decide the value with them within your pixel setup which you could do but there normally wouldn't be a value in this case seem go through and have a look at all sorts of things and add in all sorts of things that you want to trap and that's important to you that's very much up to your business whatever metrics you're you're going with okay so I've added those in I now want to go ahead and click apply and there we can see now that in this campaign not only have we got what we had before we've also you [7:28] see what cost spelling clicks and this campaign we're looking at 84 P pearl in click we've got 1636 Add to Cart it's 25,000 pounds worth of Add to Cart value across Pat at cart was 11 37 so you can see that out of 1600 car 652 purchases were generated so what's that one in three just over one in three and which actually pretty good and so thirteen thousand six hundred sixty seven pounds purchase conversion value that's nice amount of sales volume generated cost per purchase was $28 53 28 pounds 53 and you can see that the row S on that campaign is not 0.73 so means actually for every pound being [8:10] invest in that campaign only 73 P was being generated in return that was not the primary objective this campaign you can see we're actually optimizing for leads in not purchases the primary objective was to generate leads and the fact that we almost broke even whilst actually just generating leads is actually fantastic for us just to give you a bit of context around that and how that works okay so you can see how that's really valuable data to have and because we've customized columns we can take a look at this now we've got here is we've got customs you can see out here we've got comms custom if we would have closed [8:39] down Facebook's ads manager and come back in a day's time or whatever this data wouldn't be displayed this custom content be displayed so what you often want to do is you want go down to custom you can see I've got lots of ones I've created anyway and you want to click Save and we might call this example custom columns whatever it is that you want to call it okay keep it simple for yourself take a look at something that's you know there's gonna make sense perhaps you've got a different preset for video ads versus image ads so just give it a name that's gonna make sense click OK and now this [9:13] data set so these columns will be saved within your Facebook ad account and you can even click set as default and that means that whenever you come into your ad account this example custom column cost of columns and will be displayed I don't have to go in and manually adjust it because that can become time-consuming particularly for checking your campaigns like we are for our clients on a daily basis so one of things we will do for our clients as we were set up a data set using custom columns we will customize our columns to display the exact dates that we think is important we will save that set that as [9:45] default and it makes our life a lot easier when we're checking a large volume of client accounts and just going ok we to quickly check how the cost per purchase is this morning in this client side account boom-boom-boom we can do that yeah it's all looking good great no there's an issue right let's dive in it and see what the problem is ok so that's been useful before you go something to quickly mention which is a free training that I've recently created and that's called three killer Facebook ad strategies to double all more your revenue so this training is all about Facebook advertising strategy because if [10:14] you don't have the right strategy and you don't have the right strategy for your products and services specifically it doesn't matter how engaging your ads are doesn't matter how specific your targeting is it's just not going to work and you need a different strategy if you're advertising a $30 product versus a 20,000 pound service you need a different strategy for those sorts of offerings so that's what that training is all about so I think you'll find it really really useful I said they give 3 strategies that we use all the time with our clients all 3 strategies we've generated 7 plus figures in revenue multiple times sometimes on a monthly [10:46] basis using their strategies for our clients and so they really are tried and tested and I said in that training I'm going to tell you look if you've got this type of business you want to use this strategy if you've got this doma business you want to use this strategy and in that training also dispel a lot of the mist there's a lot of myths around and it's from advertising things that used to work for five years ago but in 2020 just don't cut it you need to update with the time so I'm gonna help you do that in that training it's about 60 70 minutes long I'd strongly [11:10] recommend you watch the entire thing there will be a link in the video description it's completely free and to go watch that so I'd recommend you do that and for any questions about this video pop in the comments below I get to all the comments so I'd be happy answer that if you enjoyed this video please subscribe to the channel let me know in the comments and of course give the video a like that is always much appreciated and yeah I'll talk to you soon thanks guys --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). ViewRank AI finds the videos already beating a creator's own average on Instagram, TikTok and YouTube Shorts, transcribes them from the audio itself in more than 60 languages, and turns what worked into new ideas and scripts. Free transcript tools, no account needed: https://viewrankai.com/tools How to read any video this way: https://viewrankai.com/llms.txt