# 3 FACEBOOK ADVERTISING STRATEGIES THAT CAN DO 7 FIGURES Channel: Ben Heath Video: https://www.youtube.com/watch?v=eUclnsWuJlE Duration: 11 min Language: English Words: 2555 Transcript page: https://viewrankai.com/tools/youtube-transcript/eUclnsWuJlE --- [0:00] hi guys is Ben Heath from lead guru and in this video I'm going to give you three Facebook advertising strategies that we've used to generate more than seven figures for our clients so all three of these strategies work very very well for specific businesses I'm gonna explain how these three Facebook advertising strategies work go through each one in detail and then tell you you know when do you want to use each one of these strategies so I think that will be very useful for you guys so the first one the first facebook advertising strategy I want to cover it's very straightforward it's direct offer this is where you directly advertise your [0:31] product services now you may have seen Facebook advertising experts recommending that you don't do that you don't ever directly advertise your product services but there are times when that's exactly what you want to do the most obvious being when you're the product or service that you're offering is relatively inexpensive if it's less than $100 I tend to find that the director of strategy performs best produces the best results for our clients because if you have an intermediary step in your facebook advertising sales funnel you end up paying too much for that first step before you then go to advertise your product so if you're trying to advertise [1:02] their lead magnet to get email opt-ins etc if your product cross product or service costs are less than $100 the math just doesn't work you end up paying too much to advertise twice to people and the director of strategy works here's just a couple of examples so here I've grab one from not on the high street now um you know for those who aren't aware there's a company there's like an e-commerce business that provides products that are basically different to stuff that you can find on the high street and here you've got a Facebook ad of theirs and for a necklace you click on this ad you go straight through to a [1:33] landing page where you can go ahead and purchase a product this one's being sold for seventy-five pounds so just about under that 100 dollar limit so the most you know almost certainly the most profitable Facebook advertising strategy for this type of product something under hundred dollars is going to be the direct offer strategy click on here you go straight through and you make a purchase no intermediate steps fairly straight forward here's an example for a service provider now I've mentioned that you know products that cost us $100 can do this well but service providers that are offering a free consultation or something easy on the front end can also [2:08] use this director offer strategy so this is a client of ours an interior design based business we've got this ad here on the left hand side when people click on that they go straight through to this page where they can sign up for a free interior design consultation because the interior design consultation is effectively the preliminary step the first step in the sales funnel we don't need intermediary steps in the facebook advertising sales file as part of this Facebook ad strategy they can just click straight through and book that there okay so that's strategy one very straightforward just wanted to give you a couple of examples that's how that [2:37] works and if you do offer product services of course that's $100 or you're in one of these sorts of scenarios where you can offer a free consultation free quote free survey something along those lines use the direct offer strategy direct to offer also works really well for app based businesses a lot of online businesses if you offer like a free trial for a piece of software something digital like that go ahead and give this a go okay that's the first one let's move on to the next one the second Facebook advertising strategy or I tell you about is the lead magnet and webinar strategy so let's take a look a look at [3:07] what that looks like so here we've got a Facebook ad of mine this is a facebook video ad and this video ad is delivering value delivering a lot of content when people click on this ad click the link they're taken through to this landing page which is the opt-in page for my five-part Facebook ad template which is something that people could download right now for free they come straight through to here if they click on this button they can then download the five-part Facebook ad template very straight forward that's a lead magnet so you know if you're not familiar with lead magnet check out some of my other [3:38] videos where explain those but a lead magnet it's basically something you give away in exchange for people's contact information that's otherwise free so you know you can use templates like this you can use video trainings webinars so I recorded the lead back that webinar straps you can use webinars all that sort of stuff basically it's a chunk of value give away in exchange for their contact information which allows you to deliver value with the lead magnet and also progress them through your Facebook advertising sales funnel through your sales funnel in general now obviously at the end of the Facebook ad template once they read through that template document [4:07] they're then sent through to a sales page effectively with you've got booked a free strategy session with me now the point of this sales funnel is to get into book free status with me because that's how they're going to go on to use our facebook advertising services our primary thing that we offer is we're a facebook advertising agency we create manage facebook ad campaigns for people so the objective here is to get people to book cause with me so I can progress them on to our services and these four steps work very well the Facebook video ad straight to a landing page landing page they get to opt-in for the Facebook ad [4:40] template they give their email address then the Facebook ad template is linking them through to this page where they can register their interest for our services but that's not all we can also obviously because we captured their email address at this stage we can also email them so not only are we relying on people reading this template document to book a call with me they're also going to receive an email because we've now got their email address where they can go ahead and and that's encouraging them to book that call with me as well and we can retarget these people again so we've got another video ad for anyone that has [5:11] opted in here they've given their email address but hasn't yet booked a call they will see a retargeting ad on Facebook that's encouraging them to directly book a call so you've got to sort of Facebook stages here you've got that first one to code audiences people that don't know your business and then you've got the retargeting campaign here for people that have opted in for the five-part Facebook ad template and they come through and book the session okay so just quickly actually before I move on to that third strategy when do you want to use something like this so you want to use something like this if [5:40] you're offering something that cost more than $100 it could be you know a product that's a bit more you know five six hundred dollars or it could be a service that's in the hundreds of thousands or even tens of thousands of pounds or dollars and and the reason why this works well with those sort of priced product or services is because you need to warm people up no one's gonna buy your ten thousand dollar service with a direct offer ad very very unlikely whereas with this you get a warm people up quite a lot so here i've got a facebook video ad the video is gonna [6:07] warm people up deliver value then we send them through to the landing page then they get the template the template is going to warm them up demonstrate my expertise demonstrate my industry authority as is the retargeting ad and we're going to follow up with email as well because there's multiple three different ways we can get them to this page um and that's important for higher value products because you need to demonstrate your expertise and you need to deliver value before people are willing to work with you and for they're willing to part purchase those higher value items you know this is a product for example let's say it's a you know [6:36] seven hundred dollar product okay you might need to email them you might need to retarget them to convince and next step and you might need to overcome some objections so you know you might need some information around pricing you might need some information around what your return policy is and that sort of stuff to get people to go ahead and book that and take that action so that is how you know this process works for those sorts of business works very well if you're an online coach consultant something on those lines the webinar method you know you replace this template with a webinar that performance very very well you can deliver tons of [7:06] value tons of expertise by our webinar you can still then retarget people you can still email them to get them to purchase your product or course or book a call with you to to find out more about the services okay and then number three is the omnipresence content strategy now this is probably one that you may not have heard of before it's a fantastic facebook advertising strategy for any expertise based service provider so I'm an expertise based service provider people want to work with me because of my facebook advertising expertise if you're a coach a consultant and or fall into this category a lot of service providers do you know do your [7:40] prospects want to work with you want to hire you because you're an expertise and because of your expertise in your field if the answer to that question is yes then you know this could work really well for you so what is the omnipresent content strategy look like so let's take the same example of people booking a free call with me via my strategy session page they are going to find out more information about my services ok it looks like this so it's all a little bit crazy but basically with the omnipresence content strategy you have 8 to 12 different pieces of content so here I've got a lot of video I've got a [8:11] blog post up here being advertised to the same audience now that audience can be a number of different people it could be an email list it could be website visitors those are the two options that I use because I have you know tens of thousands people on my email list and I get tens of thousands people visiting my website every month so those are good size audiences but you could use a cold audience as well you could find an audience that you want to target on Facebook and basically by creating a reach campaign on Facebook and using the frequency cap so that each one of these [8:39] pieces of content is only shown to your audience once every seven days you can effectively run eight to twelve maybe eight to fourteen different pieces of content at once each single piece of content will only be viewed want by an individual person per week and you can that's why it's called the omnipresence content strategy because you're going to show up every single day in your prospects Facebook newsfeed in their Instagram news feed you're going to deliver a ton of value each one of these pieces of content wants to be providing information that they your prospects can use they can implement and then at the end of each one of these [9:13] pieces of content you want a call to action to go ahead and book a free strategy session with you because their content and because they're different pieces all at once people don't get bored they don't become annoyed with what your advertising to them you're delivering a lot of value and then three months down the line six months down the line maybe than a year down the line people are so convinced by what you've delivered by what you've shown them that they wouldn't work with anyone else they only want to work with you and they're willing to pay higher prices to do so so whenever I talk to prospects whenever [9:43] they book a call with me and they say oh I've been seeing your ads pop on Facebook for six months or a year or I've been on you email us for a year I know those people are far more likely to go on to become customers than people that have simply say oh I found you a couple of days ago via a YouTube video or something like that this process here this omnipresence content approach where you are targeting the same group of people with multiple pieces of content at once performance very very well now something to mention about the strategy is it's not it's not going to work [10:09] immediately it's not the dirt like the direct offer campaign or even the lead magnet and webinar campaign strategies those facebook advertiser strategies that a much more short-term and will deliver results fairly quickly at least within 30 days if they're set up well this does take longer I like to say to people don't judge this for at least six months okay and but this is absolutely where the magic is when it comes to Facebook advertising for expertise based service providers coaches consultants people like myself any sort of marketing professionals accountants lawyers design professionals this is where the magic is so hopefully that's been useful if it has don't forget to subscribe to the [10:47] channel leave a comment below to let me know I really really enjoy it when you guys let me know so the video is used for you like this you didn't like this I want that feedback so let me know in the comments below and if you do want to opt in for the five part Facebook ad template that I mentioned there will be a link in the video description it's a great document it's got lots of high performing ads in there you can download those model from them and improve your Facebook and performance so as I said don't forget to subscribe to my channel for more Facebook advertising and [11:12] related content just like this helping you guys get better results from Facebook and don't forget to like the video really appreciate that I'll talk to you soon thanks guys --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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