# Facebook Ad Disapproval Process Is BROKEN! Channel: Ben Heath Video: https://www.youtube.com/watch?v=dt9dhJhLBos Duration: 9 min Language: English Words: 1823 Transcript page: https://viewrankai.com/tools/youtube-transcript/dt9dhJhLBos --- [0:00] hi guys it's ben heath from lead guru and in this video i'm going to talk about how facebook's ad disapproval process is broken it is not fit for purpose i'm going to talk about what that means for you as a facebook advertiser and most importantly how you can get around the process to actually get your ads running before i get in touch when i quickly ask you to smash that like button and of course subscribe to my youtube channel if you're new and haven't done so already so i think just about every facebook advertiser if you advertise on the platform for long enough it gets thoroughly frustrated [0:30] with facebook's ad review process their ad disapproval process because it just doesn't work well at all there are so many ads that are submitted for approval that get disapproved when they shouldn't be this happens all the time we have dozens of ads disapproved when they shouldn't be in our agency every day it is incredibly frustrating it is a waste of everyone's time if i was ever to speak to someone high up at facebook who was wanting to improve their ad process i'd be like stop thinking about the settings and get your ad approval process sorted when you i say 99 of the time when we have ads [1:06] disapproved if we submit them for review when someone manually reviews them they're yep actually they do comply with policies and they put them through and they they go live all that time is wasted because their ad approval to add disapproval process does not work well it is broken now the reason it doesn't work very well is because it's not reviewed by a person there's no way facebook will be willing to hire enough people to manually review each ad at the beginning so it goes through an algorithm there's ai involved to assess whether or not your ad should be approved um if it isn't you can then request a [1:40] review by uh by a human being but that's the first stage okay is that algorithm approval process and i've got a document in front of me here that's sort of it's outdated because it talks about too much text and image but you can see how the system works right with um they're checking for certain things like age infrastructure material branded terms determining whether or not it's good to go what i'm going to talk about now in terms of how you get past that process i want to be very very clear is i'm not going to describe a a technique for getting ads approved that violate facebook's advertiser policies you [2:15] should not run ads that break advertiser policies um if you do even if you get away with it initially they will be taken down and eventually it's just not smart not something you want to do in fact i'll include a link in the video description below to another video talking all about advertiser policies and which ones to watch out for and all that sort of stuff but there are tons and tons of times where your ads do comply with facebook advertiser policies and they still get disapproved so what i'm about to talk about is for that scenario specifically it's my ads comply but they still keep [2:45] getting disapproved how do i stop them getting disapproved because that is just a waste of everyone's time yes they may well be approved when you request a manual review but that can take days even weeks and depending on your ad account history and spend and all that sort of stuff um and also you don't want all those disapprovals being sort of mounting up in your ad account because you get enough disapprovals and your whole ad account can be taken down which is a real nightmare so if you know that an algorithm is approving or disapproving your ads initially how can you use that to your advantage [3:19] how can you basically get around what it's looking for as it's still within advertiser policies get around what it's looking for and allow your ads to run often it comes down to avoiding the obvious traps or the obvious things that the algorithm has been programmed to watch out for so let's take an example let's talk about investment opportunities let's say you were selling investment opportunities and you kept which facebook will allow you to do right um that's within advertiser policies there are restrictions but that's with advertiser policies facebook's algorithm is going to just disapprove any ad that uses certain words in the headline in the primary [3:53] text even across the image or video things like make money things even like investment opportunities anything that says like guaranteed return so if you can't use the word guaranteed return okay how could you describe that that same thing without saying the words guaranteed return because the algorithm is going to just watch out for guaranteed return but there's probably a way that you could word that in a sentence that i would understand that you would understand that your target market would understand as a human being because obviously there's different ways to say different things but just avoid that keyword you can use the exact same process with a lot of [4:32] things that touch on anything uh medical or anything even health related that's not medical okay um weight loss oh you know weight loss is going to be a word that triggers facebook's approval process gets loads of answers approved but facebook would absolutely allow you to advertise say a personal training program that helps with weight loss or a nutrition diet plan that helps with weight loss but it's just if you use that word the algorithms boom they're gonna they're gonna flag it but there's lots of different ways that you could say weight loss without saying weight loss you could talk about getting in fantastic shape for um [5:12] you know get beach ready or getting a fast fantastic shape for the summer or the holidays or fitting into a smaller pair of jeans for example i know you know other people reading those ads that fitting into a smaller pair of jeans is very similar to weight loss but the algorithm within facebook is very unlikely to be programmed to be watching out for people saying fitting into a smaller pair of jeans or something along those lines right so really give that thought the same by the way does occur with your creative as well with your image with your videos how can you perhaps be slightly less [5:48] obvious again putting in something that people will understand you will understand but that perhaps an algorithm wouldn't immediately watch out for the examples of that a little bit more difficult but you'd have to try and apply that to your scenarios it's easy to explain with ad copy but but you can you can do it often you do it with images of things that people understand are meant to represent something else again example's a little bit more difficult but have a think about it for your industry and i wouldn't be at all surprised if there's lots of people watching this video that are just sick to death of ads [6:19] being disapproved for no reason and if you just spend an extra five minutes thinking about your headlines your primary text even any text and things like that you've got in your image or video and you think okay yeah i can see that the algorithm is going to flag weight loss it's going to flag investment opportunity it's going to flag make money it's going to flag various certain things okay how can i say that without saying using those words okay and and then you come up with a often a slightly more wordier way of saying things but that's fine people will understand who see your ads and you put it in the ad and boom it's [6:52] approved no problem it's advertising the exact same thing but that that's what this video is all about it's the algorithm that is just looking out for certain things they're basically checking do you violate any of these 30 things we've been told to look for ah weight loss is one of them right let's disapprove that they can submit it for review someone can manually review it can you get away can you get around that yes you can don't say the words weight loss say instead something like fitting a smaller pair of jeans get ready for you know get your body beach ready or whatever it is okay [7:22] um and that might save you a huge amount of time and effort and allow you to crack up with your facebook advertising allow you to actually advertise and allow you to get much better results hopefully it is so a bit of a simple tip today a little bit of frustration on my part because i'm once again dealing with um an ad account that's just getting disapproved like disapproval disapproval for no reason whatsoever and um yeah very frustrating at facebook's display process if anyone from facebook is watching i'm telling you that will affect your bottom line as a business more than anything else let advertisers who aren't breaking the [7:55] rules advertise stop disapproving their ads and i think you will um yeah you'll generate a ton more revenue a ton more profit it is well within your own interest and all of our interest as as facebook advertisers before you go so we want to quickly mention and that's a free webinar i've created called one facebook ads technique to supercharge your results and in this webinar i break down the single most important facebook advertising technique if i had someone ask me i'm getting started with facebook advertising i want better results from from the ads i'm already running um what do i do what's the one thing to [8:28] focus on it's this it's what i detail in this webinar a link is in the video description below it's completely free to um to watch it to go through it and uh i think it'd be fantastic usually time it's 50 60 minutes long and i think it could make a huge difference to your facebook ad performance if you enjoyed this video please give it a thumbs up um subscribe to my channel if you haven't already i'm releasing facebook ads related content all the time so if that's important to your business very good idea to subscribe and of course comment below comment below if you've got any questions comment below and to [8:54] let me know what you think and yeah i'll talk to you guys soon thanks guys bye for now --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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