# Getting Leads From Facebook Just Got A LOT Easier

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=cdX-jtSwQoI
Duration: 14 min
Language: English
Words: 3391
Transcript page: https://viewrankai.com/tools/youtube-transcript/cdX-jtSwQoI

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[0:00] meta has released some awesome new features that are really going to help us get more leads from our Facebook and Instagram campaigns and get better quality leads in this video I'm going to show you exactly what these new features are and show you how to use them to get the best possible results I strongly recommend that you do so to show you how this works I'm going to create a quick example leads campaign I'm in an example ad account I'm in ads manager I'm just going to click on Create and then scroll down and select leads and then go ahead and click continue now I'm going to go

[0:25] with manual leads campaign click continue here and then what I'm going to do is jump from the campaign level all the way to the ad level I'm not going to worry about ad sets or anything like that if you want to know exactly how to set up lead campaigns how to go about generating leads from start to finish from Facebook Instagram campaigns I've got another video there'll be a link to that in the description below so you can go through that I really want to focus this video here on the brand new features that we can use that are really exciting so I'm going to jump over to

[0:50] the ad level and then I'm going to scroll down to the lead form section and I'm going to skip over all this other stuff as I said I cover that elsewhere so we get down to this lead form section and I'm going to go ahead and click create form now the changes that are being made are ones that affect the lead form massively so if you're generating leads via your website this isn't going to affect you as much although you may now want to test generating leads via the in-app features the in-app lead form within Facebook and Instagram because these new features make this option more

[1:19] powerful more like to convert and more likely to produce better quality leads which is really important okay when we get into the create forms section as we are here the very first thing we need to do is select a form type Okay so we've got more volume and higher intent as the first option so we've had those for a long time but now recently we've had Rich creative added in if we go ahead and select that option you can see that the description here is hold your audience's attention with this form that integrates your company's images and messaging including an optional about us product details and review sections

[1:50] basically we can provide more information in this form to help us convert those people that are getting to this stage get them to become a lead and most importantly get them to actually respond when we try and contact them so they can progress through our sales funnel so I've been calling for something like this for quite a long time I always felt the lead form was a little bit basic we weren't able to really sell the product or service or the next step whatever it is we're looking to do and with Rich creative we absolutely can so once you select Rich creative you will see that a number of

[2:16] these other options as we go through this have changed and we've got extra stuff we can add it so if I go ahead and click on intro I'm just going to add in some quick information in here so that we can see how this works and then focus on the new features that we've got so let's say for example we're advertising our services our done for you Facebook ads Google ad Services right then as part of our sales funnel the first step is for people to book a free stretch session with one of my team members where we can work out the best approach to your business all that sort of stuff

[2:43] and if you're watching this and you just want someone else to take the workload off your hands I'll leave a link in the video description if you want to explore what working with us looks like so let's assume that that's what we're advertising here so book your free advertising strategy session we could have as our headline okay and then in the overview we might have something like send us your info and we'll be in touch to arrange your free session something like that okay just explaining what people need to do typically what we go with now what you will see that once you select this Rich creative option is that we now

[3:16] have this benefits section so we can add two to three unique benefits to help support the overview so why do people want to book a free stretch session with us why might they want to work with us so these are the benefits associated with your product and service so we could have something like dedicated customer support we could have 30 percent Improvement in results um or 30 percent let's say average Improvement in results and we could have proven track record something on those lines you'd want to give this quite a bit of thought and time make sure this really sells whatever it is you're offering I'm just sort of going through

[3:51] and adding these it and you can see that over here on the right hand side in the preview we've got centers your phone will be a touch shortly to range your free session and then we've got these benefits why do you want to take that action here's why and also not only why do you want to take that action but also why do you then want to respond when we try and contact you because that's one of the complaints you hear a lot of the times about lead campaigns on Facebook and Instagram using the instant form is that the lead quality is not that great people take a long time to get back to

[4:16] you or they simply don't get back to you at all this is going to help convince them to do that because there's some extra reasons for them to do so then we've also got this really interesting build your story section which is new and only available if you select the rich creative option now there are a few different options in here okay so the first one is how it works so if we were to go ahead and turn on how it works we can see this is what it's going to look like there are a few different options here so we can go with how it works we

[4:42] could go with get started more about us how we're different highlights so select the one that best suits your business and the details that you want to uh to explain but if I go with how it works because that would be important for our business we know that a lot of prospects are are confused or don't necessarily understand the process that's required to work with us so we would want to lay that out for them so we'd start obviously with free consultation and we could say this is a one-to-one call with one of our advertising experts so that's step one right free consultation step two if I bring that up we could have

[5:16] bespoke proposal that then sent a bespoke proposal a fully bespoke plan of action for your business okay and then we could go on that might be a second call etc etc so they understand okay once I sign up for this free stretch session what's going to happen after that what are the next steps how does it work and you can go through and add those in obviously you'd want to make sure that that applies to your business otherwise you could select some of the other options but this could be a really useful addition to help people with that next step people are much more likely to

[5:48] say take step two if Step One is signing up for the the insta form in the first place step two might be a call might be a quote might be a survey might be a whatever they're much more likely to do that if they then know what step three four and five are when people are confused and they're not familiar with the process that's why a lot of people just go it seems too complicated I'm not going to bother so laying it out can really really help okay so we're gonna have a how it works section there's also a product section now this applies to uh

[6:12] products but as you can see we could also select Services other options best sellers plans courses programs so in this case we would use something like Services now what you'll see over here is that Facebook are creating kind of like a carousel ad format where you've got these cards you've got an image title description and things like that I'm not adding in any of the images by the way that's obviously something you would want to do so here for example let me add in some of the details and then I'll explain so here we could have um one of our services could be Facebook ads in the description we could be fully

[6:43] done fully done for you Facebook and Instagram ads okay something like that in there and then we would out to add an image that simply displays you know Facebook Instagram Services something that's relevant could be the logos could be pictures of our team if you were selecting products from this list obviously you would want an image of the products in there so just obviously add in the image to think about that I'm not going to focus on that it's fairly self-explanatory I want to focus on these new features and how they might work we've also got some specific benefits in here which is great similar to what we added into the overview

[7:17] section we can add these in the more information you put in here the more you can sell your products and services the more likely you are to get that conversion and get people taking the next step which is why this Rich creative form type is so great so in here we would want to add things that were specific to this service so we could have things like ongoing optimization daily monitoring ad creative included you know things that are going to help convince people to use our service as opposed to someone else and then we can go on and add in other cards and you could add these in for your

[7:48] various Services products things like that so for us for example we'd have one for Facebook ads we'd have one for Google ads then this would look very similar so fully done for you Google ads and then we would add in the benefits and they'd be customized to that service and it'd be similar to the ones I won't I won't repeat the same process you get the idea okay and then after the products and services section we have this section called social proof which we can also turn on you can see by the way you can have multiple of these and that's how they Stack Up on the right

[8:14] hand side the the preview section is really useful for this sort of stuff we've got reviews is what it's uh that the default here and that's probably what most people are going to use so you can put in reviews from previous customers clients in there which is fantastic but you could also use things like accredited by certified by that might be really important for certain industries particularly if there's you know any sort of safety angle involved if you're an electrician for example you might want to put who you're certified by accredited by that sort of stuff or even in the news if you've been able to

[8:39] to gather some publicity for your business you can pop that in which is fantastic I'm going to use reviews I think that's most appropriate then again it's going to create this sort of Carousel style format where you want to add in images for each one of these you could actually add the image of the review itself maybe you could add the image of the person reviewing you depending on if you've got permission to do that um just go with what makes sense here but you would want to just add in any like reviews that you've got so you know if I give an example John Smith and then

[9:04] we put in what they say what is the actual review you know Heath media is the best advertising agency I have ever worked with okay whatever they've said go ahead and pop that in there you could pop that information in the image as well which is great and then of course you'd want to fill these out with the the various cards and things and add in all the reviews and that's again the sort of stuff that can really help improve lead quality help you get more conversions help you get a better response rate when you contact these people because they're going aha all these people said it was fantastic

[9:36] there's a reason why reviews are used all the time on Amazon pages and and in um you know sales pages and things like that they work right and then we've got the incentive section so if we go ahead and turn this on and you can see that this is very similar to what I usually refer to as an offer and if you're watching my stuff for a while you're not always banging on about the importance of an offer so for us for example this would be the free strategy session I'm assuming that will fit just literally just that's what we're offering that's our initial offer and then you can add

[10:05] in some other information so offer good until a certain date you know if we only wanted to run this for a limited time only and add in that scarcity that urgency I should say to get people to to take action quickly knowing that this is going to disappear we could have that in there and then we could also add in disclaimer from one to two so um you only get the free session once for example you can't just keep booking these again and again and again and get them free that sort of thing so those are the various options that you get when you select the rich creative form

[10:31] type you can see if I scroll back up and we go ahead and select a different form type if I open this up here and we select for example more volume which is the default you will see that a lot of this stuff has disappeared if we go into the intro section there is no option here for any of the benefits and there's no option for a lot of the other stuff like the how it works or the products and all those sort of things they're only available with the rich creative form types if I go ahead and select that back then we will see that you have all

[10:58] this info in here like these benefits that we added in and then build the story all that sort of stuff which is really really good and I've explained why now one thing I do want to highlight is that the rest of the stuff so if we keep scrolling down the rest of stuff here like questions privacy policy message for leads that's all the same so there's not other information added in here you still want to ask for the information that you want to get in the questions I would always recommend you add in a phone number for example you still want to link to your privacy policy and you still want a

[11:25] message to people who have submitted their information and let them know what's going to happen what they can expect as I said I cover the rest of the information so you want to know what to put in the rest of the lead form I've covered that in a whole separate video so go ahead and watch that out link will be in the description this one I want it to be about the new features one other thing I did want to highlight that is quite important is that with the form types if we go back into this section here a lot of advertisers are using higher intent and the difference between more

[11:50] volume and higher intent was that higher intent gives a review screen so if we scroll down here you'll see that we've got this review screen if we open this up and this gives the people to check the information that they've provided and basically say are you sure you want to submit this gives them a chance to either back out or correct something that could be useful if for example they use they've had an old email address Auto populate in the lead form and therefore that comes through and you're not going to be able to get in touch with them because they don't use it anymore it was what they used to sign up

[12:18] for their Facebook ad account you know 15 years ago or something like that then you can go ahead and and add in review screen if you do change to Rich creative as a form type you will see that review screen disappears there's no review screen option so if you have been using higher intent and that's been working better for you the more volume because of that review screen it usually results in lower volumes of leads but higher quality of leads then just bear that in mind you might want to do a split test between higher intent and Rich created see which performs best is having the

[12:49] review screen more important than being able to add in all this extra information around Build Your Story the benefits and things like that my instinct is that rich creative is going to work best and we've been testing this early days and we're starting to see some improved results with this Rich creative which is fantastic it takes a little bit longer to know because what we're really optimizing for with this Rich creative instant form is lead quality so it takes a bit of time often for that to filter through on us to know versus just how many leads we generating what's the cost etc etc so um so yeah so

[13:18] definitely test higher intent versus Rich creative if you have been using higher intent if you've been using more volume absolutely test Rich creative I see little downside in including that extra information the benefits are massive it might lead to slightly increased cost in um in in terms of your cost per lead if you go with Rich creative over more volume because it's just a bit more information for people to go through but I think that's going to be more than made up for by the Improvement in lead quality which we are thinking is going to be substantial we've seen so far already it is looking um way which is actually fantastic with

[13:49] these new features helping you get better results from Facebook ad campaigns you are probably going to want to scale them and generate a boatload new customers if so I'd recommend you check out this video in it I demonstrate a brand new way of scaling that we're using right now that's working really well I haven't heard anyone else talking about it go ahead and check it out

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