# HOW TO OPTIMISE FACEBOOK AD CAMPAIGNS - 5 STEP PROCESS Channel: Ben Heath Video: https://www.youtube.com/watch?v=biP_LsgwSlU Duration: 6 min Language: English Words: 1343 Transcript page: https://viewrankai.com/tools/youtube-transcript/biP_LsgwSlU --- [0:00] hi guys it's been Heath from lead group and in this video I want to quickly talk about optimizing the Facebook ad campaigns how would you go about optimizing a Facebook ad campaign once you've launched it because the optimization process can be really really important you can triple or more the effectiveness you can reduce your purchase reduce your cost per lead by you know three times five times even by continually optimizing an improving and adjusting base but you need to do it the right way so I'm gonna cover our process or steps that we go through and I'm gonna explain some sort of complex topics just sort of gloss over that so [0:34] you don't know what a look-alike audience is a custom audience things like that that's fine but just make sure you check out the other videos on this channel on my channel and I just take a look at how to set up those things like an already familiar with them so to get to the sole the optimization process how do we optimize the Facebook ad campaign the first thing we'll do is we'll set it up in a way that allows for us to easily optimize going forward so we will usually start with one campaign this is we're working for a client or launching something for our own business start [1:00] with one campaign it'll be a campaign budget optimized optimization campaign so CBO will be turned on we will have normally four or five different ad sets one of the ad sets will be a retargeting ad set so we'll be retargeting let's say previous customers if it's a new product or new service it could we could be retargeting website visitors perhaps an email list it depends what the client has the other three or four ad sets will be cold audience access now out of those three or four usually one or two will be look-alike based so it might be a look-alike based on previous customers it might be a look-alike based off of [1:35] our email list something like that again depends what the client has and then the other two one or two ad sets will be interest based targeting options so what I've done our research and Facebook's audience insights will have found a number of targeting options that we want to test and that's what we're targeting those in those ad sets now within those four or five ad sets we will have the same ads will have the same ads in there when I first launched a Facebook ad campaign in like deal world I would be testing different ad formats so I might have let's say a video ad a single image [2:05] ad and a carousel ad because I want to work out what works best for this business and for this target market that's not always possible sometimes you may have two or three different image ads and one video ad let's say in which case the two or three different image ads will obviously have different images accessible test first so we will launch that campaign and I like to optimize in sort of seven day increments so we'll launch the campaign and we will leave it alone for seven days I think that's really important Facebook ad campaigns need to go through the learning phase and if you assess and then make [2:33] adjustments to early you're really doing that off false data and you can end up really sort of jeopardizing your campaigns by making optimizations that are incorrect and actually gonna might make my end of worsening your performance so we're gonna wait about seven days go through the learning process and then provide data the first thing we're gonna do when we optimize our Facebook ad campaigns is take a look at the targeting options that we've used that's the first step which of those ad sets that we launched the campaign with have performed well and which had performed poorly we were then pause the underperformers and usually look to [3:04] create one or two new ad sets to test against the best performing ones and by doing that that's what we do over the first let's say two to three weeks again in seven day increments so we're checking the seven days make a lot of adjustments leave it alone in other seven days make adjustments the first stage we're gonna do that with is targeting until we've got usually two or three ad sets and it'll performing well usually one of those could be a look-alike one of those are gonna be retargeting and then we may have another look-alike for example if we've got to add sets and reduces similar results [3:32] that's the sort of structure they'll take once we've established the targeting that we like we'll then move on to the ad level and the first thing that we're going to test and optimize for is ad format so as I mentioned we like to set up campaigns that have different ad formats and and that's the first thing we're gonna decide on what performs best for this market is it video is it long video is it short video is it an animation style video is it a carousel is it a slideshow is it a single image ad that's what we're going to test early on so we're gonna and [4:04] usually you'll see you know through the the targeting testing process you'll see okay you know what our cost per purchase is thirty percent less with single image ads great pause the other ad formats and then we're gonna look to test different types of image ads and the first stage whenever you're testing ad once you decide in your ad format is the creative is the actually image yourself obviously if using video then it'd be the video but it's the that's the thing that and is the biggest difference maker to an ad because that's what crash it was attention so once we tested targeting then we've optimized for ad format then we move on to [4:38] creative again each one of these is being done in seven day increments so we make a load of adjustments we leave it alone we come back in seven days we take a look at the data we make a lot more optimizations and believe it alone and as we're going through this process we're basically keeping it quite simple so we're pausing the underperforming options you know the targeting options the ad formats the ad images that produce a higher cost per purchase or a higher cost per lead and then we're taking a look at the ones that perform well and going okay interesting that style worked so can we find more images [5:08] that are similar to that style and use those once we've done that with creative we then move on to the headline and then finally we move on to the ad copy it's especially five stages that we have to optimizing a Facebook ad campaign there are other elements that we used for those of the main five we will adjust its seven-day increments and that's the order that we'll go through you know because the targeting options you use is more important than the copy that you put in your ad so you wanted to do it in that order and start that process so when it comes to optimizing [5:35] your Facebook ad campaigns that's what I'd recommend go through that process and if you have a similar structure or something different let me know the comments below if you found that useful let me know in the comments below I always appreciate that don't forget to like this video subscribe to my channel for more Facebook advertising related stuff I've got videos like this I've also got sort of long-form in account and Facebook advertising related content you might find really useful and so yeah thanks a lot guys bye-bye --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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