# Every Local Business Has This AI Blind Spot (And They'll Pay You $500/Month to Fix It) Channel: Adam Erhart Video: https://www.youtube.com/watch?v=bHEsaAEz_g4 Duration: 22 min Language: English Words: 4780 Transcript page: https://viewrankai.com/tools/youtube-transcript/bHEsaAEz_g4 --- [0:00] Sometime this week, somebody in your town is going to open Google Maps and ask the AI for a plumber. I mean, literally, they're going to go to Google and ask it, "Hey, can you help me find a plumber?" And the AI is going to give them back an answer with three, maybe four businesses tops. Which means every other business in that town might as well not exist. What this means for you is that if you've been trying to land your first or next client by offering websites or social media posts that nobody asked for, got good news. Because the problem isn't you. It's that you've been selling things that business owners [0:30] think they've already got taken care of. This is different. This is a brand new problem Google just created. Most business owners don't even know it exists yet. And they'll happily pay you around $500 a month in order to fix it. And believe me, I've done it the hard way. One Saturday a few years back, I spent nine straight hours building a sample website for a roofing company that never called me back. Since then, I've built three different seven-figure agencies, worked with over 1500 small businesses, run thousands of campaigns, including for companies like Google, Amazon, and Meta. And today, I do it all as a oneperson agency with zero [1:03] employees. So, here's what you're getting today. How to spot the businesses AI is skipping in 30 seconds each. The exact message that gets business owners to reply, and the three-part fix you'll charge $500 a month for. First though, let me show you the blind spot itself, because this really is new. Google recently rolled out a feature called Ask Maps. Instead of typing plumber near me and scrolling through a list, people now ask the map a question. Something like, "Who can fix a burst pipe today?" And Google's AI reads through the listings, the reviews, the business info, and answers the question just like a real person would with [1:38] something like, "Based on reviews, Smith Plumbing looks like your best bet." And then it gives you a call button right there. Last Thursday around 10:00 in the morning, I tried it myself. I asked for the best plumber in Seattle, Washington. The AI came back with four names. That's right, four. Well, Seattle has over 90 plumbing companies. So, 86 businesses were basically invisible. And the part that matters for you is that most of [2:02] these business owners have no idea. Their phone still rings a little bit. Business feels normal, but they can't see the customers who never called them and called their competitors instead. Now, most new agency owners get this completely wrong. They see a struggling business and they lead with a website redesign or ads or some big marketing package and the business owner goes, [2:22] "We're good. My niece handles it." Because in his mind, he's already got that stuff covered. Doesn't matter whether it's true or not. The lesson here is that you can't sell a man a second roof, but show him rain coming through the one that he's already got. Suddenly, he's interested. That's the whole method. You're going to show these business owners a problem that they can verify in 10 seconds on their own phones. and then you're going to get paid monthly to fix it for them. So, step one, finding them. We're going to open Google Maps and let's do this together now and I'll walk you through an example. First though, we've got to [2:51] talk about what kind of business to even go after in the first place. So, what you want to do is pick a type of business where one missed customer costs real money. So, think plumbers, roofers, HVAC companies, appliance repair, garage door companies, that kind of thing. Now, there are a lot of good ones out there. So, to save you from overthinking this for a week, I actually put together a list of 30 of my favorite boring, unsexy niches that work absolutely perfect for this, I'll make sure to put a link in the description. It's yours if you want it. But here's the one rule that matters. You want to pick one and then [3:22] forget about the other 29. Don't pick two. Don't say, "I'll try a few and see what works." Just pick one. And if even that feels like a decision that you're going to stall on, let me just make the decision for you. Let's go with uh appliance repair. That's the example I'm going to use today. and it [clears throat] works just as well as any of them. So, we're going to hop into my computer and search appliance repair [3:40] and let's choose Rally, North Carolina. Type that in. Click more businesses at the bottom there to open up the full list. And then we're going to scroll. What we're looking for is three things here. And you can check all of them in about 30 seconds per business. Those three things are the business has under 30 reviews, there are no replies from the owner on the reviews they do have, and they're missing the basics, meaning no hours listed, three photos back from 2019, no list of services, some of them [4:07] are even going to be missing a website. Any business that's showing two out of those three is giving Google far less evidence than its competitors. And evidence is what the AI runs on. So that's your list. 10 minutes of scrolling gives you 10, 20, maybe even 30 names. Let me actually do one now so you can see it. Here's an appliance repair company near the bottom here. 13 reviews. And when I click into it, I can see nobody's answered any of these reviews in the last 2 years. They also don't have any photos. Now, that might sound fine on the surface. I mean, appliance repair isn't exactly the most [4:39] photogenic of all the industries out there, but to Google, this is a big deal. Now, let's do the same search for appliance repair and rally, except we're going to use Ask Maps this time because what I want you to see is how that business compares to the one that AI actually recommends. All right, so iFix appliances shows up at the top. The owner is responding to reviews as we can see here. They've also got a ton of photos and they've got 286 reviews. All of that means the AI has a mountain of evidence that this business is alive, it's busy, and it's trusted. That first listing business owner probably does [5:12] great work. his customers just never get asked to say so anywhere that Google can actually read it. And typically that's the situation with almost every business on your list, which is good news for you because everything in your message will be verifiably true. In other words, they can prove it themselves in about 10 seconds by just googling their own business. And the moment you suggest they do that, they almost certainly will. Because if a business owner hears, "Hey, there may be something showing up on Google that's costing you customers," they're not going to ignore it. they're going to go check. Now, if you'd rather not check all of these businesses by [5:44] hand manually, here's where a piece of software starts to earn its keep. Inside Highle, which is the software I use to run my entire agency, there's a prospecting tool, which is basically a built-in business finder. I type in appliance repair rally, and it pulls up the same businesses with a marketing score attached to each one. The higher the score, the more problems that business has, and the more likely they [6:05] are to become a client for your agency. And when I click the add button, it generates a full marketing audit report that I can send to the business. This is a comprehensive, incredibly valuable document showing his review count, the listing gaps, everything we just talked about, and a whole lot more. And all of this is done for me automatically. Now, for the record, you can do this part [6:24] manually with Google Maps and a notepad. The tool just does an hour's worth of homework in about a minute. Okay, step two, the message. Now, this is where most people freeze up, so I'm going to give you the exact words to use here. You might want to screenshot this one or write it down somewhere, but here's what to say. Hi, name. I was looking for an appliance repair company in Rally on Google this morning, and the AI recommended three of your competitors instead of your business. I recorded a short video showing why. All right, if I send it over, I want you to read that back and notice that there's no pitch in [6:56] it. There's no I help businesses grow. What you're doing here is you're being a person who noticed something true, actually showing proof, and the owner can check it himself in like 10 seconds. He just has to open maps, ask a question, and then watch his competitors come up when he doesn't. Now, usually about 1 in 10 to one in 20 owners replies asking for the video. So, if you send 10 to 20 messages, expect one conversation. And if you send 10 a day for a week, expect a handful. That's the [7:22] honest math here, and uh it's plenty. And as for the nine or 19 who don't reply, you just send one simple follow-up 3 or 4 days later. Something like this. Hey, just closing the loop on that video I mentioned. Still happy to send it over. No problem if now's not the right time. No guilt trip, no just bumping this up. If he ignores that, too, move on because you weren't going to get them anyway. And there are 40 more appliance repair companies in the next town over anyway. When somebody does reply, you record a short screen [7:48] share video. Think two, 3 minutes tops. No script needed. Just pull up his Google listing. pull up Ask Maps and ask for an appliance repair company right there on camera so he can watch his competitors come up while he doesn't. And then you walk him through the three gaps that you found. Bonus points here if you also pull up the highle prospecting report, but that's really just icing on the cake. And that's the whole video. And it works great because it's something that he can watch at 9:00 p.m. or between jobs. He never has to block out time for a call with a stranger, which is exactly why this [8:17] works better than trying to get him on the phone in the first place. And when he comes back with some version of, "Okay, so what do I do about this? Here's your answer. Just like last time, you're going to want to screenshot this or write this down as well because here's exactly what you want to say. I set up a system that gets you more reviews, fixes your Google profile, so AI recommends you, and makes sure every call gets answered. It's $500 a month, no contract. If your reviews and calls aren't clearly better in 60 days, you don't pay for that last month." That last part matters, the 500 a month, no [8:46] contract. If there's no improvement to reviews or calls in 60 days, you don't pay. And it matters because let me think about it is where deals go to die. And a no contract offer removes the thing that you'd need to think about. That one sentence does more selling than a 42 slide proposal full of stock photos of people smiling while pointing at their laptops ever could. By the way, if instead he says, "We're good. My niece handles it." Don't argue with him. Just say this. Totally fair. Do me one favor, though. Open Google Maps and ask it for the best appliance repair company near you. If you come up, ignore me. No hard [9:19] feelings. If he comes up, you leave him alone. No hard feelings. But he almost never comes up. So the listing helps prove your point without you having to prove anything yourself. Which brings us to the question that's really underneath all of this. What happens if he says yes and wants to hire you? Because rejection is easy. I mean, someone says no thanks, you just move on to the next appliance repair company on the list. The part that keeps you up at night is somebody [9:41] saying, "Cool, can you actually do it?" and all the other thoughts of course and all of the fears and doubts that go along with it such as what if they ask a question that I can't answer or what if I take the money and can't deliver results. So, let me just show you how you'll actually deliver this all of it on screen so you can see just how simple and straightforward this really is. The fix has three parts. Getting him more reviews, filling out his listing, and [10:04] making sure every call gets answered. Part one, the reviews. Well, this carries most of the weight because reviews are the loudest signal that the AI listens to. And there's a right way and a wrong way to get them. First, let's talk about the wrong way. Because sadly, this is what most businesses do when they finally decide they need more reviews. What usually happens is the business owner sends one mass text blast to every customer from the past 5 years, gets a small spike of reviews in one single week, and then nothing again for the next year or two. But here's the thing, Google's AI isn't dumb. So, it [10:37] notices patterns like that. And a wall of reviews from one single week looks a bit sketchy. reads a lot less like a thriving business than does a steady trickle of reviews coming in regularly. This is why the right way to do this is one automated campaign that runs forever. And it's three messages, not just one. Let's hop back into my computer and look at High Level now so I can walk you through the whole thing start to finish. The trigger at the top is what kicks the whole thing off. The moment the business owner marks a job done on his phone, this fires automatically. And this can also be [11:06] automated by tying it into whatever billing system he already uses. The first message isn't actually a review request at all. It's just a check-in and it goes out right after the job. That one goes like this. Hi Sarah, this is Mike from ABC appliances. Just checking in to make sure everything looks good with the work we did today. That's it. There's no ask, there's no link. You're just being a good business. And what happens is most customers reply with [11:29] something like, "Looks great. Thanks." or "Really appreciate the work." You know, just normal stuff. Now, once they've replied, or after a couple of hours if they haven't, the second message goes out. And this one goes to everyone. Here's what that says. Hi, Sarah. Mike here from ABC Appliances. Thanks again for the opportunity to help you out. If you have 30 seconds, would you mind sharing your experience in a quick Google review? It helps other homeowners know they can trust us. Now, a couple of very small things are doing a lot of very large work in that message. It uses the customer's first name and the owner's name, so it doesn't [12:00] feel like a mass text. Feels like Mike actually sent it to Sarah. And 30 seconds makes it feel easy while other homeowners reminds her she's helping people, not just helping a business. And quick note here, because this part matters. Every customer gets that second message with the same Google link. Same link, same process. You never send happy customers one way and unhappy customers somewhere else. That's called review gating. It's against Google's rules and businesses get their reviews wiped out for it. So, the safe and 100% compliant way to do this is that everyone gets the same request. But here's what's neat about this, and what the system has been [12:35] designed to let happen naturally. If someone replies to that first check-in and says, "Actually, the dishwasher you looked at is still leaking." Well, now you know about it. You fix it. That's just good customer service. You make it right, and then the review request goes out. And funny enough, customers who had a problem that actually got handled, well, they often leave the most enthusiastic and positive reviews because now they're not reviewing the work. They're reviewing how you handle the problem. Okay. After that, there's the third message. And this is the one that most people skip, which is a shame because it's the one that generates by [13:08] far the most reviews. The system checks whether they click the review link, and if they did, it stops. So, nobody gets bugged twice. If they didn't though, a day or two later, it sends a gentle reminder via text. That one says this, "Just a quick follow-up. If you haven't had a chance yet, we'd really appreciate a quick Google review. It helps other homeowners know they can trust us." You see, in most cases, people aren't ignoring you. They saw the first one, they meant to do it, but then they got busy. That reminder then catches them at the right moment. And for anyone who still hasn't opened a text, the same [13:38] request goes out one more time as an email because not everyone checks their messages. Four touches, all automatic, all polite. The result of all of this is a steady drip of reviews. A business that was previously collecting just one or two reviews a month starts getting 10, 15, 20, sometimes even more just by asking every single time. You play that out for 6 months and the appliance repair company with just 13 reviews from earlier, well, they're now sitting at near 100 with fresh new reviews coming in every week. And a steady stream of fresh reviews is exactly what the AI trusts. And if you're wondering whether [14:11] or not you need software for this, honestly, you could send those texts by hand from the owner's phone. Just check in, wait for the reply, send the link, and set a bunch of reminders on your calendar in order to follow up and send the rest of the sequence. The automated campaign in the software just means that it happens every time automatically without anybody having to remember to do it. Okay, part two of the service is the listing itself. And I promise you, all of the things that you are ever going to do in your career, this is the easiest one in the world. and yet also has a [14:40] massive impact on that business, showing up and getting more customers. That's because all you really need to do here is make sure everything's complete. That means filling in the hours, the services, the photos, the description, essentially every field that Google gives you and then make sure it stays current. It's not glamorous. It takes [14:57] maybe an hour, but you do it once. There's really not much more to it than that. So, let's move on to part three, response speed. So, here's a fun fact for you. 78% of customers buy from the first business that responds to them. That's right. Not the best business, the first business. That's Lead Connect's number, but it matches exactly what I've watched happen across 1500 small businesses. I mean, just think about our appliance repair guy for a second. He's elbow deep in a dishwasher or trying to diagnose why somebody's dryer keeps tripping the circuit breaker and the phone rings. Well, he's not about to stop what he's doing. So, that call goes [15:29] to voicemail. And the customer on the other end, they're not going to sit around and wait for a call back. So, they just move on to the next name on the list. So, to solve this, you connect his missed calls to an AI receptionist. That way, the second he can't get to the phone, this picks up, sounds like a real [15:44] person, and it books the job for him. Now, admittedly, in the past, the voices for these AI receptionists were not good. But today, they're really good, and they're only getting better. And I mean, even if the voices weren't that great today, which they are, the manual version of this is still just so much worse because it means him having to text and call back every single missed [16:03] call when he finally comes up for air. The receptionist here just does it instantly, including evenings and weekends and holidays. Oh, and by the way, congratulations. I mean, you now understand local AI visibility better than 99% of the internet. And we did it all without ever saying LLM optimization framework. Not even once. Now, here's the number that I actually want you to remember because this is what makes the whole thing feel doable for a normal person juggling all of life's usual responsibilities. Two hours of setup, 30 minutes a month after that. And I want to walk you through what those 30 minutes actually look like because your [16:36] brain is probably inventing something much scarier than it actually is. On the first of the month, you log in, you check that the review campaign sent his texts, which takes about 5 minutes. You look at his review count, you take a snapshot, and you compare that to last month's numbers. You swap in a couple of [16:50] fresh job photos that he texted you. Then you send the owner a short monthly note. Here's where your reviews were. Here's where they are now. Here's how many calls the AI receptionist answered. That note is the reason that he keeps paying you. And it writes itself from numbers that the platform's already tracking. That's the whole job. Nobody calls you at midnight. Nothing breaks on weekends. The system just runs and you maintain it. Which also means that this works just fine in the evenings around a day job if that's where you're at right now. And if you want the shortcut version of everything I just built, I [17:21] run my entire oneperson agency on high level and I have for six years now. When you start your trial through the link in the descriptions below the video, you get an extended free trial plus my entire agency OS templates, the review campaigns, the audit reports, the message scripts, all pre-built, one click to install. So instead of staring at a blank screen tomorrow, you plug in my setup and you go find that first client. Now, let's talk about why this client stays. Because $500 a month only matters if it keeps coming. So, let's run the math together real quick. Lucky for me, the math is pretty easy here. 10 [17:52] clients at $500 is $5,000 a month. And you now know the whole thing costs you about 30 minutes per client to maintain, which means 5 hours of work for $5,000. And from the client side of the table, the average appliance repair job runs around 200 bucks. And for something like a refrigerator compressor replacement, you're looking at 800 bucks or more. So, if your system brings him even a few extra jobs per month, your fee pays for itself. And everything past that is pure profit. Owners don't cancel things that make them money. Plus, it gets stickier over time. See, 6 months in, you can start offering other services, including [18:28] one of my favorite things to offer right now, a revenue website we build in minutes using simple no code tools. You basically talk to the computer and it spits out a professional high-converting website. And every system that you stack on for that client makes leaving more painful. Speaking from experience here, with the old agency model, at 25 clients, you'll typically lose one or [18:47] two clients per month just to stay even. But clients with two or three systems running, you can cut that in half because cancelling you means re-breaking three things that are currently working. Now, before you go open Google Maps, I need to share three important warnings with you. Warning number one, don't spend this next week picking the perfect business name or watching five more videos like this one or designing and then redesigning a logo. You already know more than enough to send 10 messages tomorrow. And all of that extra research might feel productive, but all it is is just fear, dressed up, and pretending to be preparation. The person [19:20] who sends 10 imperfect messages tomorrow beats the person who spends two weeks getting ready every single time. Warning number two, don't promise rankings to your clients. Promise only what shows up on his screen every month. More reviews, a complete listing, every call answered. Rankings just aren't yours to promise, and nobody selling this controls them either. no matter what their sales page says. The most trustworthy and most defensible promise is what you can put on a screen and actually show a business owner, which also means you'll never [19:48] have an awkward renewal conversation. Warning number three, pick one type of business and stay there for your first five clients. By client three, you'll know the common problems, the vocabulary, and the objections before they even come up. And the work gets easier while the results get better. Around client four or five, something shifts and you become the appliance repair person in your area. the one who gets mentioned in the supply house parking lot. If you want the exact system I built all of this on, here's what unlocks when you start your trial through the link in the description. You get an extended free trial to High [20:18] Level, the one platform I run my entire agency on, and you get my agency OS. That's the one-click install. So, the prospecting tool, the review campaigns, the audit reports, and the follow-up automations are all pre-built, and they drop straight into your account. No blank dashboards, nothing to build from scratch. You also get all of my outreach and sales scripts. These are the same messages I showed you today and a whole lot more. So you'll know exactly what to say no matter what client conversation [20:43] you have as well as my 90-day road map. So instead of wondering what to do first or next, you just follow the steps in order. That one's the difference between staying busy and staying stuck. And because the part that scares most people isn't getting the client, it's delivering for them. You get into my private community as well and all of the coaching calls where you can get your questions answered directly while you're setting up your first one. So, instead of building from a blank screen, you start with the same setup I use, and you [21:08] get to customize it for your clients. It's all linked in the descriptions, start your trial, install the system, and you can be reaching out to your first appliance repair company or whatever niche you choose before you go to bed tonight. Because sometime tomorrow, somebody in your town is going to open Google Maps and ask it for an appliance repair company or a roofer or a plumber, whoever. The only question now is whether your client is one of the names that comes back. Getting that first yes is the hard part, and everything you need for it is now on your screen. But there's a reason some agency owners turn one client into 10, [21:36] then 20, then 50, and others stay stuck at just one client for years. And it comes down to a handful of things. What to say, what to offer next, how to price it, and how to keep them paying you long after the first yes. That's why I've linked up a video right here that's [21:49] going to walk you through exactly that. So, feel free to tap or click that now. --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). ViewRank AI finds the videos already beating a creator's own average on Instagram, TikTok and YouTube Shorts, transcribes them from the audio itself in more than 60 languages, and turns what worked into new ideas and scripts. Free transcript tools, no account needed: https://viewrankai.com/tools How to read any video this way: https://viewrankai.com/llms.txt