# This Business Has 12 Google Reviews. Here's the Free Audit I'd Send It ($297/Mo)

Channel: Adam Erhart
Video: https://www.youtube.com/watch?v=b-GLG9pPV-U
Duration: 21 min
Language: English
Words: 4545
Transcript page: https://viewrankai.com/tools/youtube-transcript/b-GLG9pPV-U

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[0:00] If you needed to land a client this week, this is the exact business I'd go after. There's an alarm company in Seattle, Washington right now sitting at 12 Google reviews next to competitors with a few hundred. And I'm going to show you exactly how I'd approach them, the free report I'd send, and the five sentences I'd use to turn what that report finds into a simple $297 a month offer without ever getting on a sales call. I've sent literally thousands of these 5-minute reports over the years, but I've never broken down the whole thing like this, section by section, what I'm looking for, what actually matters, and exactly how I'd explain

[0:34] each problem to the business owner in plain English. And that's important because the report itself isn't what gets you the client. What gets you the client is being able to look at something like 12 reviews versus 300, and then explain in one sentence why that matters to the person who owns the business. And the reason I know that these reports can do most of the heavy lifting is that one of the very first ones that I ever sent, I sent completely on its own. There was no offer, there was no booking link, no want to jump on a call, none of that. But still, two hours later, the business owner replied

[1:05] asking what I could do about what the report found and how I could help. Now, over the past 10-plus years, I've built three seven-figure agencies, worked with more than 1,500 small businesses, and run thousands of campaigns. And today, I run my agency completely by myself with zero employees. So, I'm not going to give you some theoretical sales script. Instead, I'm going to show you exactly how I take this real business, find the problems, explain them simply, make the offer, and try to close the entire thing in writing, so you can go out there and do the exact same thing. So, here's the whole plan in three steps. Step one, you

[1:36] find an ideal business, but instead of trying to sell them anything, all you're doing is asking permission to send them a free report, and I'll show you exactly what I do here step by step. Step two, you build the report and you walk them through it. That's the part that I'm going to spend the most time on today because it's where the five sentences come from, and it's the part that does all the selling for you. And step three, you send them the report along with those five sentences and the price, and

[1:59] you close the whole thing in writing. There's no calls anywhere in this process. So, find, read, and send. And let's start with step one, finding an ideal business. And if you don't know what kind of business to go after, let me make that part easy for you. Today, we're going after alarm system installers, also known as security systems. Now, I appreciate nobody gets excited about hiring an alarm company, but nobody also lets a stranger start wiring up their house without checking the reviews first either. So, reviews matter here, a lot, which makes this exactly the kind of business that I'd

[2:30] charge $297 a month in order to help. So, let's go find one. I'm going to type in alarm system Seattle into Google. Now, I'm going to scroll past the ads at the top as these are the sponsored listings and go straight to the Google Maps section here and then click on more places in order to open up a bigger list and oh, here's what we got. Up top, we got the big players. Skipping the sponsored ad again, the top organic place here is Guardian Security with 272 reviews. Below that, Washington Alarm with 109. So, basically, these guys are all doing fine and probably don't need our help. Great Western looks like they

[3:04] could be a good prospect here as they only have 22 reviews. And then after that, it's mostly a bit of a mix here. And quite honestly, the search is turning up more prospects than you'll usually find. Anyway, let's [clears throat] keep scrolling because right here, third from the bottom, well, we've got Simple Security Solutions with only 12 reviews. Now, this might be a fantastic alarm company. Their customers might love them, but a homeowner that's comparing them to the guy up top with hundreds of reviews is going to just scroll right past them. And the business owner probably has no idea this is happening. I call these ghost town

[3:38] profiles and here's what you're looking for. One, the profile looks untouched. So, they've got old photos, uh barely filled out description, missing details, that kind of thing. Two, a low review count compared to the competitors sitting right beside them on the map and like I said, this one search returned a ton of them. And three, and this one's the dead giveaway, nobody ever replies to the reviews. Now, you can find these

[4:01] by hand on Google Maps all day long. It's free and it works, but let me show you what I actually do instead because it's a lot faster and it builds the report for you so you don't have to. This is the prospecting tool inside the software I use to run my whole agency. It's called HighLevel and I'll tell you more about it in a minute. But how it works is that I type in a search term, let's use security systems, which might give us a few more. I'll use Seattle again and then it pulls up the same businesses except now there's a score beside them showing how likely they are

[4:32] to become a client. This is called their conversion rate score. How it works is that HighLevel gives each business a conversion score based on how many problems it finds. The higher the score, the more likely that business is to need what you're selling. And here's our alarm company at 58% which basically means HighLevel sees a lot of room for improvement here. Now, this is where most people get it wrong. They see that score, they get excited, then they hit the add button right here beside it. And now they've got a beautiful report for a business that hasn't even answered an email yet. So here's what I want you to

[5:03] remember. You only build a report after the business owner says, "Sure, send it over." The report only takes a minute or two to generate so there's no reason to go building reports for businesses that never reply. So first, you send the owner one short message asking if it's all right to send it. You send it by email if there's one on their Google listing or you can send it through the contact form on their website. If you can't find it, use the same words either way. The subject line is just quick question, all lower case with the owner's first name in front if you can find it. So this would be something

[5:32] like, "Hey Mike, quick question." Now, here's the message you're going to send them word for word and you might want to write this down or screenshot this. Hi name, "I was looking at alarm companies in Seattle on Google and came across your listing. You've clearly got some happy customers on there, but I noticed you've got a lot fewer reviews than other alarm companies showing up around

[5:50] you. When someone's comparing two listings, they usually go with the one that looks more established, even if the other one does better work. I put together a short report showing a few simple changes that could help close that gap. Would it be all right if I sent it over? No charge, it's yours either way. And the moment you reply, "Sure, send it over." Well, you go back to the prospecting tool and you hit add. It then goes and builds the whole report for you. Their listing, their reviews, how visible they are online, all laid out in a clean report that you didn't have to make. And you're

[6:20] going to be sending this to the owner in just a minute. Now, real quick here, if you want to pull these exact same reports for businesses in your own city or any city for that matter, here's the fastest way to do it. HighLevel, like I mentioned, is the software I use to run my entire one-person agency with zero employees. And everything you've seen so far, everything you're about to see, runs inside of it. I've got a link in the description below this video where you can grab an extended 30-day free trial of HighLevel. And when you start through my link, you're also going to unlock my complete agency OS, which has

[6:49] over $15,000 in pre-built funnels, and follow-up automations, and client outreach scripts, and sales scripts, and a 30-day HighLevel quick start, all installed into your account with one click. There's private community access as well, and a whole lot more. And links in the description below. Okay, step two. This is the part that I've never done on camera before, and it's the part that actually makes you money. We're going to walk through the report together. Because, here's the deal. The report is a page full of scores and percentages, and the owner of an alarm

[7:17] company doesn't care about any of them. They only care about one thing: is any of this costing me customers? So, my job, reading this report, is to turn every section into one plain, easy-to-understand sentence that answers that question. And by the time we get to the bottom of the report, we'll have five of those sentences, and they're the

[7:36] five that you're going to be sending. So, first thing on this page is the overall score. And this one came in at 57%. Man, I want to be really, really clear about this number because this is a different number from the conversion rate score that you saw a minute ago, which was shockingly close at 58%, but is in fact a completely different and unrelated number, which is extremely unhelpful for the purposes of me trying to explain this clearly. So, the point here is that the conversion rate told you how likely they are to become a client, and that number is for you. The overall score that we're looking at here

[8:08] on the report tells you how optimized their business is online, and that number is for them. So, that's the number that goes at the very top of the message, but the overall score is really just a headline. The five sentences come from the sections underneath it. So, let's go through those sections one at a time. Now, the first two sections here

[8:25] are business details and techno stack. Chat widgets, tracking pixels, that kind of thing. And I'm going to tell you exactly what I do with these two. I skip them. Not because they're wrong, but because the business owner usually doesn't know what a tracking pixel is, and that's fine because no homeowner in the history of homeowners have ever hired an alarm company over a tracking pixel. And you're not selling them any of that anyway, you're selling them reviews. So, these sections stay in the report, but they stay out of these five sentences. Next section, Google business

[8:55] profile. And look at this one, 100%. Address, website, photos, hours, phone, all verified. This profile's in good shape. So, here's how I'd explain that to the business owner. Sentence one. Your Google profile is actually in really good shape. Photos, hours, everything's there. So, there's nothing I would change there right now. Now, I appreciate it. It feels backwards. I mean, why would you tell a potential client that something's fine? Well, because it's that sentence that makes him trust the other four that you're going to tell him. I mean, if every single line of a message is a problem, you're a sales person. If one of them though is, "This part looks good, and

[9:29] let's leave it alone." Well, now you're the guy who actually looked at his stuff and is willing to tell him the truth. Okay, listings, 57%. This is whether his name and phone number match across a bunch of different sites. Again, skip it. Same reason as before. But, you can get into this later if you ever wanted to go deeper on local SEO. Now, here's one that I actually do use, and it's near the bottom, so we're

[9:50] going to skip ahead to that temporarily. This is the local SEO heat map, which shows where the business ranks in different parts of the area. And, look at this, 100%. He's already ranking number one for security systems in his own neighborhood. But, this still tells you something important, which is that his problem isn't being found, his problem is being chosen. And, this table right here, well, this one shows you why. He's number one on the map with 12 reviews, but sitting right underneath him, Guardian Security with 272, Washington Alarm with 109, Connect and

[10:23] Protect down a bit lower at 117. Takeaway point here is that people choose businesses with more reviews, period, full stop. All right, sentence number two. You're actually ranking number one on the map for your area. So, people are finding you, but they're just not choosing you. Now, that, my friend, is a sentence that most business owners have never heard before, and it lands hard because it separates the two things that they've always assumed were the same problem, getting found and getting picked. All right, then the big one, online reputation, 55% here. Now, the report shows 14 total reviews because it's combining Google and Facebook, but we're talking about how he looks in

[10:59] Google Maps, so the number we care about here is the 12 Google reviews. 12 Google reviews, 4.7 stars, sure, but 12 reviews next to 272, that's not a good thing for this business. So, that's basically the entire selling point right here, and I didn't have to write a word of it. So, sentence three. You've got 12 Google reviews, and the companies right underneath you have 100, 200, almost 300. So, you look like the risky choice even if your work is better. Now, that last part matters, the whole even if your work is better part, because you're not telling him that he's bad at his

[11:31] job, which would be a terrible move. You're telling him that he looks like the risky choice, and those are very different things. One of them he's going to agree with. Then, we come to the website section, and this one came in at zero, which, as scores go, leaves some room for improvement. Now, the report says that the site isn't reachable, there's a broken link or expired domain or something like that, but either way, apparently, the website had decided not to participate in today's audit. Now, this isn't something that you're selling him today, but you're going to tell him anyway because, again, you're the guy who actually looked. So, sentence four

[12:03] goes like this: "Your website wasn't loading when I checked, so I tried an incognito browser first, and if it still doesn't load, give whoever built it a quick call." And then, sentence five, which ties everything together. Basically, it takes the problems that you just showed him, and it turns them into a service that you're about to charge him for. So, here's how that goes: "And the fix for the reviews is pretty simple, and I'd handle all of it, keeping the profile current, replying to new reviews, and putting a system in place that asks every new customer person comparing you to the guy with 272 doesn't have a

[12:35] reason to scroll past." Okay, let's put all five together so you can just copy them straight into your own message once you've got your own report. And, just like before, you might want to write this down or screenshot this. So, here's the short version of what the report found: "Your Google profile is actually in really good shape. Photos, hours, everything's there. So, there's nothing

[12:53] I would change there right now. You're actually ranking number one map for your area, so people are finding you, but they're just not choosing you. You've got 12 Google reviews, and the companies right underneath you have 100, 200, almost 300. So, you look like the risky choice even if your work is better. Your website wasn't loading when I checked, so I tried an incognito browser first, and if it still doesn't load, give whoever built it a quick call. And the fix for the reviews is pretty simple, and I'd handle all of it, keeping the profile current, replying to new reviews, and putting a system in place that asks every new customer for a

[13:28] review. So, the next person comparing you to the guy with 272 doesn't have a reason to scroll past. Okay. Now, read that back and I want you to notice what is not in there because there's no jargon, there's no fancy pants words the business owner has to look up. It's just five sentences and every one of them is about something that he can open Google and check out for himself right now. And

[13:48] that part's important for both of you. For him because he doesn't have to trust you, he can open Google right now, check every one of those things for himself and see that you're telling the truth. And it's important for you because you don't have to be an expert here with 10 years of experience in order to do this. You're not trying to convince him of anything, you're just pointing out what's already there and showing him something that he'd probably want to know. And that's the whole reason this works without a sales call. By the time he replies to that message, you've already explained the problem and the

[14:15] fix in writing in plain English. And you didn't have to make any of it up on the spot, which means the part that most people are scared of, the sales call, never has to happen. Okay. Step three, sending it. And this is the easy part because all of the hard work and thinking's already been done. By the software, of course. All you got to do is you hit export up here and it gives you the report as a PDF. That's the attachment and then you reply to the same email thread that he already answered, so it lands right under his "Sure, send it over." And here's message

[14:44] number two. It's the five sentences you just wrote down with three things wrapped around them. The score at the top, the monthly line and the price underneath and one line telling him what to do next. So, basically, here's the report, your listing scored 57%, then the five sentences we walked through word for word, then this part here that says, "Then I keep it current each month responding to new reviews and making sure the profile stays up to date. It's $297 a month, flat, no contract and you can cancel at any time. Take a look through the report and if you'd like me

[15:15] to take care of it, just reply here." Now, an important note here. It's the keep it current each month part that makes this a monthly service instead of a one-time job. $297 a month flat means there's no tiers and no setup fee, no weighing out a bunch of different options, and just reply here means the wholesale happens in the same email thread the report came in. So, there's no calendar, no back and forth, no sales calls, none of that. Now, some of the businesses that you reach out to are going to say yes right there on the spot, but some of them are going to say

[15:44] something like, "Let me think about it." So, when that happens, here's exactly what you send back. "Of course, while you're thinking it over, want me to send a review request to your last 10 customers? Takes me about 20 minutes, and there's no charge for it. If a couple come in, you'll see it working before you decide anything." Now, watch what that actually does. To let you send those, he's got to give you 10 of his customers' names and numbers, and nobody hands a stranger their customer list unless they're already at least halfway sold. And then, the reviews start showing up on his profile where he can

[16:11] see them. So, the second that happens, he's not really thinking about it anymore. He's watching it work live right in front of him, and the $297 per month is basically just paperwork at that point. And even if he does end up saying no, well, you've just got a real business, a few real reviews. You've now got a before and after, and that's the first thing that you can show the next guy you email. Now, if he doesn't reply at all, you check back once or twice

[16:34] over the next week, then you move on. The prospecting tool already handed you a list of other businesses. I mean, this isn't the only alarm company in Seattle, after all. And [clears throat] when he says, "Yes, I'm in. Let's do it." Well, here's message number three. "Perfect. I'll send over a payment link and the 2-minute instructions to add me as a manager on your Google profile. Once that's done, I'll start the fixes and send you the before and after. Okay, so he said yes, he paid. Congratulations, you've now got a client. So, now the question becomes, how do you actually

[17:01] deliver the service and get him results? Well, good news, because this service is pretty small, simple, and almost completely automated. So, here's what it looks like. The profile fix is a one-time thing. Now, the example we used here today didn't really need it, but if it did, all you need to do is log in as a manager, add photos, write the description, fill in what's missing, and reply to every old review from the past 6 to 12 months or so. It's about an hour or two of work done one time. The review part though is what I call the review engine and it runs inside HighLevel. So,

[17:30] let me show you what that looks like. Every time a job gets marked complete, it sends the customer a check-in text or email. A couple hours later, a review request with Google link. And if they haven't clicked the link, one gentle reminder a few days later. After that, it stops. Nobody gets bothered twice. And to stay compliant with Google's terms of service, we send the same message with the same Google review link to every single customer. You never send it only to the ones that you think are happy because that's called review gating and it goes against Google's terms of service. So, we just don't do

[17:59] it. After that, the monthly work is replying to new reviews and keeping the profile current. Most months, probably going to take you around 15 to 20 minutes. I usually just say 30 minutes though cuz I'd rather overestimate the time than make it sound easier than it is. Now, the nice thing here is that the numbers are pretty simple. Everything I've shown you runs inside HighLevel and the plan I'd recommend is the $297 a month unlimited plan, which gives you unlimited client accounts. That means your very first client covers your entire software cost and every client after that is nearly pure profit. Texts, calls, and AI usage add small costs as

[18:30] you grow, so you build those into your price. And you don't have to build any of this. It's already sitting in my agency OS. You can just copy it into each new client account with one click, change a few details for their business, and it's running. And quick tip for when you're signing up for your free trial

[18:44] and this is just me looking out for you. You're going to see a few different plan options and I just go with the $297 unlimited plan. This is the one that's going to give you unlimited client accounts, which is everything you need to run what I've been showing you today. You really don't need the $497 plan. The $297 plan is more than enough and I'd hate to see you paying for something that you're just not going to use. And just so it's clear, you get full access to my agency OS and all of the bonuses no matter which plan you pick. So, there's no wrong answer here. Plus, it's

[19:10] a free trial anyway and you can always upgrade or downgrade later, so don't overthink this one. Now, I've got two quick warnings that I need to share with you before you send anything. Warning number one, only promise results you can control. You control completing the profile and installing the review engine and replying to reviews and reporting the numbers. Google, on the other hand, controls the rankings and customers control whether or not they leave a review. So, promise the work, never the rankings. And warning number two, and this one's the biggest, don't think you need a whole bunch of clients before this counts as a real business. You

[19:40] don't need 10 clients on day one. You don't even need two. All you need is one local business willing to let you try this, even if it's your dentist or your barber or a shop you already walk into every week. Then, fix their listing, turn on the review engine, and screenshot how their profile looked before versus a month after. That one before and after becomes the proof that you show to the next business and the next one after that. So, here's exactly what I do right now. Grab the extended 30-day free trial through the link in the descriptions below. Find one business in your city and send the

[20:10] message. And when he says, "Sure, send over the report." pull the report and read it the way that we just went through. That's the whole job for today. But, here's the thing. Everything I showed you today is just one piece of how a one-person agency actually works. If you want the full picture, how to pick your niche, how to price your services, and how to put every system together, I put together a complete free master class that I've got linked up right here that's going to walk you

[20:32] through the entire thing step by step. So, make sure to tap or click that now. I'll see you in there in just a second.

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