# This Breathing App Sold to Peloton for Millions

Channel: App Masters
Video: https://www.youtube.com/watch?v=aI0lufLXbKg
Duration: 10 min
Language: English
Words: 1653
Transcript page: https://viewrankai.com/tools/youtube-transcript/aI0lufLXbKg

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[0:00] Coming up, we're going to break down a niche breathing exercises app that sold to Peloton for over $2 million. Stay tuned. [bell] What is up, App Nation? It is Steve P. Young, founder of appmasters.com. And if you're too afraid to be a niche app, well, I'm going to show you an app that sold to Peloton for over $2 million. And according to ChatGPT, it raised about 200,000 in seed funding, but eventually sold to Peloton for over $2 million

[0:39] in September 2025. So, without further ado, let's get into it. All right. Here's the announcement. This is my ChatGPT chat. When and how much did Breathwork sell to Peloton? Peloton acquired Breathwork by September 30th, 2025, and publicly announced it on October 1st, 2025. Peloton's SEC filing says it used 2.2 million for the acquisition. So, this is according to ChatGPT, and there's that link to the SEC government as well. So, here's the app. Thanks to our friends from App Figures, this is the current downloads and revenues. So, pretty decent. Feels like a more of an add-on product to Peloton versus them trying to make this into its own bigger app. And if you are

[1:27] a Peloton user like I am, you get free access to the Breathwork app. So, there's probably limited revenues in terms of like, if you're not a Peloton user, you're not going to have to pay, but if you are, then you know, you don't have to pay. So, keep that in mind. Now, let me show you what the app currently looks like. And then we'll show you the before, because currently, you'll see that Peloton has changed a few things. So, here's the app. Now, this is actually pretty similar to what it was before, but one thing I would do want to highlight, and we'll see this in the video that I'm

[1:59] about to share with you is there's some great animations here. And that's really important because these subtle little animations add to the sophistication of your app. So, it allows you to actually charge a bit more and we're seeing this play out with clients that we have that are AB testing this that having some animation within your onboarding experience does actually increase conversions. So, just keep that

[2:26] in mind. I wanted to highlight that. The good news is just 5 minutes of breathwork a day reduces stress, sleep, and improves sleep, and boosts energy. So, really cool. Obviously, this is things that people normally do. What are your goals with breathwork? This is where the all the animation happens right here. What are your goals? Let's do a quick little lung test. I love this to try to get your users to engage with the app as well. I did try to do this and I try to hold it as long as I possibly could. So, I wasn't holding my breath, but I was exhaling my breath and it was a pretty cool

[3:02] interaction right here. So, 20 seconds of exhalation which only got me a 70 score. My goodness. I was giving it my all, right? What would you like to do? When would you like to do it? Morning. That's what I selected. Again, some animation so I wanted to capture that screenshot. Great, we'll help you stay consistent. Great way to ask for push

[3:23] notifications here. Just a second, did you know? So, they're customizing your plan. It's ready. Go. Paywall, right? And then I was given a discount. And then sign up. So, again for those who have signed up before paywall, more proof that paywall before sign up works a bit better and then I'm into the app and then most of the stuff is locked up if you're not a current Peloton user. If you are, then you can just sign up right here. I signed up, I authorized it, and

[3:54] I was able to access the app for free. So, in the beginning, sorry if you're getting dizzy. Right here, breathwork is free for Peloton all access members and app plus members. So, if you say yes, you'll have to sign up and they'll still I think, if I remember correctly, you might go through this onboarding, but then you get access to the app itself and no paywall. So,

[4:16] really cool. Now, that this is the now. Let me show you the niche. So, for those developers that are too afraid, "Steve, I don't want to be too niche. Is it too niche?" Breathwork actually started out with just breathing exercises and they were able to rank well for breathwork, the correct spelling of it, because there's no O in work, and then rank

[4:38] pretty well for breathing exercises. Again, they didn't go after meditation, they went after breathing exercises. So, thanks to our friends from Screens Design. Now, if you want to get a special offer, use the link below in that YouTube description, where you can unlock a special offer through our link. I do get some kickback for it, but they

[4:59] do give me free access to their tool. So, I thank them for allowing me to do this, and I'm going to show off what breathwork looked like before they actually sold to Peloton. So, here we go. I'm going to play this video. These are the animations that I'm talking about. Really cool. I'm going to speed this up a little bit, cuz I don't want to bore you guys. So,

[5:17] go 1.5. See these cool animations right here. You get get started. Boom. Here. These little fall. I love that. That's what I'm talking about. Go away. 5 sec. So, very similar. It hasn't changed too much. Obviously, it's not asking if you're a Peloton user right now. What are your goals? Really good. Lung test. [laughter] It's a pretty cool interaction. So, you can actually see the interaction right here. If you hold down and then exhale and then you let go,

[5:52] boom, more animation, lung score. Next. High five. So, onboarding looks very, very similar to what I just showed you. But, here's the kicker and this is what's really interesting and I'll show you guys a little bit. All these cool animations, right? Really, really cool. Love it. Paywall.

[6:20] It's hard paywall. Oh, they started free trial. Awesome.

[6:30] You can skip the sign up but or you can sign up. So, it looks like they sign up. So, look at this. Screens design. Pretty cool that they do all this for us. So, that we can see the premium stuff. All right, here it is. You can hit start. So, again, super simple. Super simple. So, they're getting you to really engage with the app. Super simple. I'm going to afford this a

[7:01] little bit to here to the main content. Look at that. That's it. So, there was So, I'm going to scroll down. I'm not going to play this for you. So, you guys can actually see the screens right here. So, this was the onboarding. Some customization right here. Start, wake up, start, start and then here's some content right here. 6 minutes. So, they had some their own trainers. Now, it's all Peloton trainers, but they had their own trainers here, too. And you can do some relaxation. So, the main screen right here, the home page was dramatically different, right? You can see breathing exercises up top and then you can see everything else

[7:43] based on your goals right here. And here's what it looks like as of today. See, you have all the Peloton instructors right here, the daily classes. So, similar UI/UX but look at where they started off with. Pretty simple breathing exercises and their own trainers. So, if you're afraid of starting in the niche or afraid of staying within the niche, this is a great example. Now, look, not every one of us is going to be able to sell to Peloton for a decent amount of change, especially if they've been bootstrapped and only raised a little bit of seed funding. That's a great multiple from 200,000 to 2 million. So,

[8:24] we're not all going to be that fortunate being that niche. That goes to show you that, "Hey, you don't have to be another meditation app. You can be a niche app and still find success through your own revenues and then potentially exiting to a pretty decent company. I'm a lover of Peloton, so congratulations Peloton. Congratulations to the team at Breathwrk. All right, that's it. I love this story because I really wanted to show you guys that the power of the niche and not to be afraid of it. Look, if you're just starting in the niche, great. Build up those revenues. Then you can always go up to

[9:02] meditation, up to anxiety relief, up to wherever you want to eventually go to, like a wellness, [music] but start with the niche. Build that foundation of downloads and sales and then go up channel instead of trying to start too broad and then going down channel. You're starting too broad, I wouldn't do that. I like the bottoms-up strategy. So, that's what this video is all about. And if you got any questions for me, leave a comment below. And if you like this video, make sure you hit subscribe and like. Do all the things that YouTube loves, as well. All right, lastly, if you want to work with us, little plug for us, check

[9:40] out appmasters.com. We'll jump on a call, see if we're a good fit for you and if you're a good fit for us, and then we'll go off and running. We try to be the most affordable, most effective app marketing agency out there. All right, until next time. I'll see you on the next video.

[10:03] [music]

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