# I found a BETTER way to create Meta video ads (using AI)

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=_MIWfyD91yc
Duration: 20 min
Language: English
Words: 4631
Transcript page: https://viewrankai.com/tools/youtube-transcript/_MIWfyD91yc

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[0:00] In this video, I'm going to show you how to create highly effective meta video ads using nothing but AI. I'm going to walk you through the exact process so that you can produce amazing looking ads, even if you know nothing about videography or video editing. By the time you finish watching this video, you'll be able to quickly and easily

[0:14] produce stuff just like this. If you're running meta ads, but your results just aren't where they should be, you've got to check out then Heath's Mentorship. So, actually two different applications for what I'm about to demonstrate or two different recommended ways of using it. Firstly, if you've ever had a high-erforming Facebook or Instagram video ad before, then I'd recommend starting using AI to create variations and iterations of that. They're highly likely to succeed. That's kind of lowhanging fruit. Eventually though, you will need to create brand new stuff. Or you may be in the second scenario anyway in which you've not had high performing Facebook and Instagram video ads and you

[0:47] want to produce them. in which case you're going to want to use AI not just to produce the high quality ad created for you that I'm going to demonstrate but also come up with ad ideas and scripts which I'll demonstrate later on in the video. For now I want to start by showing you the tool that you can use to produce highquality ad creative quickly and easily. This is really exciting for advertisers going to save a lot of time and help a lot of us get better results too. So the tool I'm going to be using to create these video ads is called Ards

[1:14] AI and let me show you what it can do. So I'm here in my Arcads account. I'm going to go ahead and click on new project. That'll bring up a page that looks like this. Now, the first thing we need to decide is what type of video ad we want to create. Okay. So, you can see

[1:27] the default down here is talking actors. If I select this, you can see there are a number of different options. And the ad I'm going to to create here for demonstration purposes is a UGC style ad, userenerated content style ad. And talking actors is perfect for that. I'm going to use that option because that's an ad format that's working really well right now across lots of different businesses, lots of different niches, but I did want to highlight that there are alternative options. So, for example, they've got an unboxing POV um in beta. For certain businesses, that might be perfect. Or we can go ahead and select videos, for example, and use Sora

[1:59] to create other styles of video ads. Like I said, to demonstrate in this video, I'm going to go ahead and use um talking actors. This is the thing that really made Arcads famous and it can work really well and we know how powerful UGC ads um can be. I'm going to go ahead and change that autodriven audiodriven even back to Arcads 1.0 which will do us really well for what we're looking to to create here. But just know there are other options. This is being improved all the time. By the time you get to using Archads, it'll be at least as good as what I'm showing you

[2:28] here, if not better. Like I said, very exciting for us Facebook and Instagram advertisers. So, we've got that initial selection sorted. Then we need to go ahead and add our script into here. Now we have two options for adding in a script. We've got the default which is text to speech. So just type out or copy and paste in um the script that you've got for your ad in there. Or you can go ahead and select speech to speech where you can literally talk your script to it. And there are some reasons why you might want to do that. I'll talk about those in a second. For demonstration

[2:57] purposes in this video though, I'm going to use text to speech because I think that's what most advertisers um are going to do. So, I have prepared a short script for a relatively short UGC style uh video ad for my Facebook ads mentor program. So, we'll use that for demonstration purposes and I'm going to go ahead and paste that in here. So, I'm just going to very quickly run through this and then we're going to do some other stuff to it so you've got the

[3:18] context and you understand it. Right. So, the script we've got here is if you're running meta ads but your results just aren't where they should be, you've got to check out Ben Heath mentorship. It's getting amazing feedback from marketers and business owners. You get access to exclusive training, unlimited one-to-one support, and daily live calls with Ben and his team. They manage tens of millions in ad spend, so you're learning directly from people who actually do this every day. If you're serious about improving your meta ads, book a call on their site. It could honestly be a total game changer. So, what you might have noticed about this

[3:43] script is that it makes sense given where it's coming from, right? So, it's UGC style. It's not written as if it's going to be delivered by me or someone in my company. It's someone external, which is what UGC is. But it's also not coming from someone who is claiming to have been through my mentorship program, which given it's going to be an AI actor that is uh reading this. That also makes sense. It would almost be like creating a fake testimonial if we got if we added a script in here and then got an AI actor to say, "Oh, I went through the mentorship program and it was absolutely

[4:10] fantastic and I got great results." No, instead we're talking about it's getting amazing feedback from marketers and business owners. We're using like industry hype. And I think that's an important thing I wanted to quickly mention that I I do see advertisers do wrong when it comes to using AI to produce UGC ads is they sort of they go over the line in my opinion and they sort of effectively end up creating fake

[4:30] testimonials. You don't want to do that. You don't need to do that. A script like that written in that way that makes a lot of sense that only makes truthful claims uh like we have had amazing feedback, we do manage the money, etc., etc., this can work really well anyway. So you don't need to go uh and and sort of do things that might be seen as a

[4:48] little bit dodgy from uh certain people. Now what we want to do once we've added in the script itself is click this button here which is add speech emotion and this will be done for you automatically. [snorts] And you can see here that what archad has worked out is the emotion to apply to the AI actor in this case for each line or you know sentences etc. So excited for that

[5:10] opening line. That makes total sense. Like if you're running meta ads, have you heard about Beny's mentorship? Like that's exactly what you want. Enthusiastic. Yeah, totally. Curious. They manage tens of million ad spent. So you're learning directly from people who actually do this every day. And then firmly with the call to action. If you're serious about improving meta ads, book a call on their site, excited. It

[5:28] could honestly be a total game changer. So I quite like all of those. Like I think that totally makes sense. We could look to delete them out if you're like, "Oh, you know what? I'm not sure curious is right." Um, you could look to add in, you know, we could go let let's come back and and put excited in here. So, you can play around with this depending on how you want to um to get the tone of the ad in there. I'm just going to delete that out and leave that that one as is. Um, so just a really nice little feature that you need to be aware of and

[5:58] you can have a play around with so that you get the the feel of what an AI actor is about to produce for us that fits your brand and fits how you want to advertise. And you can always give this a go and then produce video ad and if you think, oh, that's not quite right there, you can come back in and make modifications. But yeah, a really cool little feature that you should be aware of. And this emotion element is why you might want to consider using the alternative for adding your script in which is speech to speech because if you talk your script to it, um, then you can

[6:27] put in that tonality and add that emotion in yourself. Some people are going to be good at doing that, some people won't. So, I think most people are going to stick to text to speech as I've done here, but just know that is an option and that's why you might want to use the speechtoech variation. So, we've got our script added in, we've got the emotion added in, we've got our settings, and now we need to go ahead and click add actors. And you can see

[6:47] here that there are lots of defaults. It's sorted by most popular. We can go ahead and select different people. Um, we can then look to narrow it down. if we want to help find the right avatars effectively. So, do we want female? Do we want male? Uh how old do we want them to be? Adult, young adult, senior, etc. Um we can talk about the different situations like where are they? And this is going to be very very business specific of what makes sense. Like if you're selling a skin care type thing, maybe the bathroom makes a load of sense. Um if you're selling uh home

[7:19] related products, maybe you want to be in the kitchen if it's to do with the kitchen. You know, there's going to be all sorts of things that you can have a think about. Would that be good for my business? Would that help grab attention? Would that fit the products and services that I'm talking about? You can see here we've got accessories, right? So, if you want to try and sell bags, then you might want to select that

[7:36] option. We can do different emotions. So, do you want your brand to be conveyed by someone that's really quite calm, maybe a bit more subdued or really enthusiastic or frustrated even depending on your angle of how it is you're looking to sell what you sell. And we've also got various skin tones. And it's it's important points here when it comes to selecting these these AI actors. The first is that a general marketing rule is that people buy from people that look and sound like them. So you often want to try and match your ideal prospects, your ideal customers

[8:03] with the look, sound, age, gender, etc. location even of the the AI actors. Um, but also one of the, and this is one of the best use cases for using AI for UGC, is that you might have lots of different people within your target audience. So, you might have some old people, some young people, uh people of of different uh ages. You could have people of different like uh professions. So, obviously, this person here is designed to be set up demonstrating like an older doctor. So, you might be like, "Okay, great. We could create lots of different UGC ads. one for that really hits this group of people and this one that hits

[8:39] really this group of people within our target market. It's just going to speak to them more if they see someone talking about a product or service that look and sounds like them. Right? And the reason why people do that is very simply because if you are looking at someone that looks and sounds like you and they're saying this worked well, this is a great product, you are more likely to believe that it will work for you as well. That's that mechanism and and why that works, right? So, if we just hover over, we can see they sort of give a little um demonstration of how this

[9:08] might look um obviously before we've applied our script and things like that. So, let's give an example of that. Welcome to archives. I'm one of the natural AI actors you can use for your ads. Create a script you think. So, you can see like super natural looking um basically looks like a real person, which is exactly what we're we're looking for here. And you can go through the various options and we've

[9:29] got different settings and all sorts. Right. So once you're in here, you want to spend a bit of time, have a little bit of play, go through the various options and see which ones you like. You can always obviously come back and and uh use more different AI actors later. Um there are other I think really good touches. You can tell that Arc Ads has been the clue is in the name has been built with ads in mind. So like this one for example, Victoria having the dog on the lap that we know is going to help grab attention. Like imagine that being in a Facebook ad, Instagram ad as

[9:58] someone's scrolling. That's way more likely to grab their attention. Having this sort of sleepy dog being stroked on a lap, even if it's not related, you know, not selling anything dog related, that's going to help grab attention. That's a nice touch with a UGC ad um that is has just been sort of thought about from an ad standpoint, which I really appreciate. So, I'm going to go ahead and grab You can have multiple

[10:20] selections. I'm going to grab Victoria. I like Lauren. Um or like Winston for example wouldn't make a huge amount of sense for I mean we do actually to be fair we do have doctors in my mentorship program people have like medical practice so I suppose we could select Winston but I think like Charles is a more obvious example given the setting uh and we can just go through and we could collect a whole bunch um of these and go ahead and produce them and like I said give us a full array of like UC avatars I've used Helen in the past I think that's a she's a good option as

[10:47] well. So let's just go ahead with those four for now. So, we can go ahead and click add actors. And then what we can do is we can listen through to like an audio preview. So, let's go ahead and do that with Lauren with our um our script now as opposed to like the default uh that they had before. So, let's give

[11:02] this a listen. If you're running meta ads, but your results just aren't where they should be, you've got to check out then Heath's mentorship. It's getting amazing feedback from marketers and business owners. You get access to exclusive training, unlimited one-to-one support, and daily live calls with Ben and his team. They manage tens of millions in ad spend, so you're learning directly from

[11:23] people who actually do this every day. If you're serious about improving your meta ads, book a call on their site. It could honestly be a total gamecher. Great. So, I really like that. Obviously, you want to check through and make sure that it sounds good, but also like the emotion felt right there. you know, this doesn't need to be over the top with my brand. Um, but it fel felt confident in in what was being said, assertive, like all the things we're we're looking for. There's some excitement in there. But you do have quite a lot of control here. And you can adjust various things. So, for example,

[11:54] we could have that AI actor the visual, but we could change the voice. So, we've got Lauren default, right? But we could go with some of the other options here that are recommended, [clears throat] right? And you can see that there's different uh emotions to go with them depending on what it is that we were looking to sell. So, okay, we could go, for example, if I go ahead and click on

[12:12] this. Welcome to Arcads. I'm one of the natural AI actors you can use for your ads. So, still an option that Ards feels fits with the visual of that AI actor, but a different voice. If we were like, I really like the look of this person, but the voice isn't quite right. Just know that there are uh various options. I'm going to go ahead and select use a default voice there. Um, so that's that's one option you can change. You can also um with this voice change various elements. So we could change the speed. We could be like, "Ah, it's a little bit slow, a little bit fast. Um,

[12:40] if anything, the one I just listened to I might say was a touch slow, so I might want to up that slightly, but not not a big deal." Um, stability and similarity are interesting. So you can see stability here uh controls voice consistency. So do you want there to be like steady um voice throughout or do you want there to be more sort of fluctuations which can be a little bit more engaging? That's going to be totally up to your brand and how you feel it is. And then we've also got similarities, right? So, how much of the the tone do you want to be similar

[13:08] between the different segments or do you want there to be bigger variation? Again, maybe try and capture attention. So, there's a trade-off with these two between more attention holding um with like more variance versus potentially feeling a bit calmer and a bit more grounded with the other ones. And then we've also got style exaggeration. So, how much do you want to enhance those emotions and the expressive elements? Do you want it to be like really quite big and over the top? That's not really my brand. Ads tend to be on the calmer side

[13:35] of things in that sense. Facebook ads just don't work. [snorts] But we could, you know, really look to go and whack that up and make that more extreme, which for some brands is absolutely perfect. So, lots of different options you can play around with the settings and you can go through each one and change various things. Once you're happy with the audio as it sounds and you've selected your actors, you can then go ahead and click this and then Archads will pop up this window with a few sense check things. So, you know, avoid certain types of content, avoid typos, uh make sure that proper punctuation is being used because that

[14:06] can impact like the tonality in the speech and whether or not things make sense. Um, you can see uh credit consumption. So, we need four credits because we've got four different UGC videos. That's kind of how the system works. Uh, so we're going to go ahead and click generate video. And now it's going to take, you know, a couple of minutes maybe to generate um these videos. And once they're ready, we can then go through and check them out. And actually, before I recorded this video, I did a practice run through uh to make sure I could show all the archads features that I wanted to and

[14:33] demonstrate it properly. I do that before all my videos, but what that means is I've actually created all four of these uh videos already with the script that we're talking about. So, let's go and have a look at what Arcad has been able to create for us. Right. So, let's click in here. And I want to mix it up. So, I'm going to use a different video as opposed to what we used previously. And let's go ahead and

[14:50] give this a watch. If you're running meta ads, but your results just aren't where they should be, you've got to check out Ben Heath's mentorship. It's getting amazing feedback from marketers and business owners. You get access to exclusive training, unlimited one-to-one support, and daily live calls with Ben and his team. They manage tens of millions in ad spend, so you're learning directly from

[15:09] people who actually do this every day. If you're serious about improving your meta ads, book a call on their site. It could honestly be a total game changer. How crazy is that? I mean, that is nuts. That is so realistic from the mouth movement. Like, you've got to really pay very close attention to realize that

[15:26] that it's AI. A lot of people will not. I suppose say the majority of people this put in front of will not. Um, it's got the tonality right. We've talked about all the various options you can use. And what I really like as well, what I think is crazy is the the the very human-like elements where certain parts of that script were given extra emphasis. Um, not necessarily that we told it to, which you can do in the script, but was just picked up on automatically and added in. So, let me give you an example. So, see where she says these guys spend tens of millions,

[15:58] which is obviously an important um thing that we really want to emphasize because it's a credibility indicator for our business. But if I can find that in the where it is and his team these guys managed tens of millions in ad spend. You see that like a little like tens of millions like eyebrows went up a little emphasis in the in the voice which is exactly what we would want to see. And they've got another example here right at the end where she says like game changer and it's it's just what you would want from a real person. It's what I would want if I had hired a real

[16:25] person to create a UGC ad. They'll be like put extra emphasis on these parts please. These are the really important parts. It's just picked up on automatically which is nuts. Watch watch this last part. even your meta ads. Book a call on their site. It could be a total game changer. So what I mean book a call on their

[16:38] site. It could be a total game changer. That game changer is really emphasized. So this I mean this is crazy. This is this is a gamecher for Facebook and Instagram advertisers to be able to produce UGC style ads like that to be able to produce loads of them really quickly and easily. What would have taken months of work previously to we've done it like I know what it takes. We've done it for years to be a to contact all those different creators or reach out to previous customers and try and get them to use stuff. It's not going to look as good 90 plus% of the time. So, a lot of

[17:10] it you won't be able to use. There's so much communication and back and forth and creators wanting to know what they get for it and be paid and all that sort of stuff. And just being able to do this really quickly and easily with Arcads is just nuts. Such good news for Facebook and Instagram advertisers. Now, I would say this video is good to go. Uh, but if we wanted to, we could go ahead and download it and we could add in like text overlay. Uh, we could add in B-roll. Let's say we wanted some B-roll of uh, me on a live call with people in

[17:40] my mentorship program to demonstrate that element, for example. We probably wouldn't with a UGC style ad because that would kind of take away from the UGC element of it being quite natural and and uh, not as produced. Um, but with Arcads, you can create other different types of uh, video ads that we already talked about earlier. So you

[17:56] might want to add that sort of stuff in. Just know that that's obviously an option that you can use. So unsurprisingly, I would strongly recommend you give Arcads AI a go. There is a link in the video description. Could not recommend them more highly. A complete game changer for us advertisers. And the other thing to quickly mention is that I've used an ad for my mentorship program as an example because we run ads for my mentorship program all the time. It makes sense. By the way, if you are interested in my mentorship program, there is a link in the video description um as well. So you

[18:21] can check that out. Book a free call with us to find out more. Um but actually there are lots of other businesses type where this type of ad this UGC style ad AI generated is even more beneficial than something like my mentor program. Think of all the e-commerce brands that always want more UGC style ads. It's such a high performing uh ad type for those those businesses. And like I said before so much work months of leazing and back and forth to get stuff that you might be able to do in minutes now which is just absolutely crazy. or the local businesses that can use something like

[18:53] this to talk about their their restaurant or their cafe or their gym or whatever whatever it is you're advertising. UC spans, you know, so many different niches that can work really well. And of course, there are other video ad styles um that you could make with uh with ARC ads. So, uh yeah, very exciting times for us Facebook and Instagram advertisers. So, as you've just seen, you can use Arc Ads to produce really highquality Facebook and Instagram video ads that are likely to help improve your Facebook and Instagram ad results. Once you've got a video ad, creative idea and a script, which leads to the obvious question of how do I

[19:24] produce the ideas? How do I get the scripts, which you can absolutely use AI to do? And it's not as simple as just using chat GPT or something similar to just say please write scripts for me. There are number of issues around just using that very basic tactic. I've got a much more sophisticated way which works much better, produces better ideas, and produces better video scripts that I demonstrate in detail in this video here. This really is the logical next step to what I've just shown you. So you can not only use AI to produce really high quality creative, but also create ideas and scripts so you never run out

[19:54] and can dominate your Facebook ads

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