# Ad-Free Subscription for Facebook & Instagram? Channel: Ben Heath Video: https://www.youtube.com/watch?v=ZtwDEui5HMQ Duration: 7 min Language: English Words: 1708 Transcript page: https://viewrankai.com/tools/youtube-transcript/ZtwDEui5HMQ --- [0:00] it has been reported by multiple news outlets that meta is planning to introduce an adree option for Facebook and Instagram users now on the face of it this seems like pretty terrifying news for us Facebook advertisers and Instagram advertisers but we need to dig into this a little bit more so in this video I'm going to explain what I expect will happen with this ad free option and what it means for us advertisers now this story does seem pretty credible at this point and there have been rumors about this before that meta would introduce some sort of adree option there have been a few posts from [0:29] Mark Zuckerberg but at the time it was all very theoretical this seems to have a lot more legs and this time it's applying to countries within the EU now that doesn't mean it's not going to be rolled out everywhere else and I'll talk more about that um in a minute but it's supposedly going to be introduced within the EU because there have been some new privacy rules new privacy laws that are coming into effect on the 1st of January um next year and there's going to be more difficulties around advertising to people within the EU and I did a recent video about this there'll be a link in [0:57] the description if you want to find out more about how it's going to affect targeting and Reporting and all those sorts of things well meta is clearly concerned that they're going to make less money from their users within the EU because advertisers won't be able to reach them as easily won't spend as much money all that sort of stuff so thinking about alternative options to generate revenue from their EU users so what is this likely to look like what is this adree option likely to look like I think it' be quite similar to YouTube premium so we're probably talking about a monthly subscription that's you know $10 [1:25] to $20 a month something like that and it will be completely ad free of course there will still be the the free version of the apps Facebook and Instagram apps available that will have ads so it will very much be if you want to do this and you can go ahead and sign up for it and in terms of time frames when it's likely to be introduced I would guess it's going to come into effect or be tested at least before the 1st of January when these new changes these new privacy rules are changing the way that meta is able to advertise to EU countries so the [1:53] big question is how many people are going to sign up for it because that's what is really important to us Facebook and Instagram advertisers if we looking to advertise people in the EU we can only do that if they don't sign up for this paid premium version that is ad free otherwise obviously we can't put our ads in in front of them well there's a few things that we know are likely to happen based on the Privacy changes that they then may impact user Behavior so the ad experience for the average EU user is likely to get worse if we're not able to put ads in front of people that [2:22] are as targeted people are going to start seeing ads for things that are less relevant to their interests you know what they would usually buy and all that sort of thing so that might annoy some people and make them more likely to sign up for this but honestly I think the numbers of people that likely to sign up for an adree option is still going to be very small definitely single digigit percentages probably on the lower end of that scale as well we can use YouTube premium as an example yes millions of people have signed up for it but as an overall percentage of the total number of YouTube users it's [2:53] actually a very small percentage I think we're likely to see something like that with Facebook Instagram maybe even a lower percentage than what YouTube's able to achiev just because of of the nature of the platform and the contents that's consumed and having ads removed from YouTube is probably uh more of a thing that YouTube users want than having ads removed from Facebook and Instagram where it's not delaying their videos and all that now one potential wild card here is that meta may look to roll meta verified in with this ad free option create sort of a bundle offer and I think that would be a lot more appealing and more people [3:25] might sign up for it or they might want to keep the things completely separate the fact that they offer meta verified in locations but this is this adree option is likely to only be offered within the EU might make that a little bit complicated so I don't think they're going to do that to sort of bundle the two in and have one subscription if they do I would expect the uptake to be a little bit higher but still not massive very quickly I've got some really exciting news I've launched a new mentorship program to help you explode your business's revenue and profits through paid ads and marketing now in [3:52] this mentorship program myself and my team will Mentor you daily literally every single Working Day and because of that spots are very limited so if you're interested you can click on a link in the video description below and book a call with one of my team members who can explain everything about the mentorship program and how it works I'm really really excited about this and I hope to be working with you and mentoring you very soon we also don't know if there's going to be separate subscriptions for Facebook and [4:19] Instagram if you have to pay for Reach people obviously less likely to do it so that's another thing that comes into play and we've got another experiment to take a look at because Tik Tok have announced that they're introducing an ad free option that you pay for now this is probably going be less expensive than what meta will introduce but it would really interesting to see the uptake there are people going to to want to pay for that what at what percentages I imagine it's going to be a very small percentage because of the way the platform works you can quickly move on from ads it's it's less and an incentive [4:47] to get rid of ads than it is on a platform like YouTube but Tik Tok in that way is is quite similar to Facebook and Instagram particularly if people are using reals and that's that their primary consumption habit on the platform if lots of people signing up for the Tik Tok one that makes it much more likely lots of people going to sign up for the meta one I think that we're not going to see a huge take up um of each but again another little experiment we can see and it'll be interesting to uh to watch that now because not that many people are likely to sign up for this at least in [5:13] my opinion I don't think the impact on advertisers is going to be that big okay well that's a relief a lot of people talked about there being a really big impact on content creators for YouTube when they introduced ad for option because it's like how are content creators going to make money from the content they created if no one's being showing ads and not enough people signed up to the premium version the adree option for it to have much of an impact on that front and I think that's likely to be the case um with meta and we're not going to see lots of people signing [5:41] up for it and therefore there's not going to be many people that you no longer reach as a Facebook Advertiser and an Instagram Advertiser it may even be beneficial for some advertisers particularly advertisers that operate in Industries where you do receive a lot of negative comments a lot of skepticism well if those people that really don't like seeing ads if they can go ahead and sign up for the adree option and they're not showing your ads and they're not leaving negative comments they're they're not saying the sorts of things that that might put off other people that you really don't want them to do and you don't want them to interact with [6:09] your ads in that way even if what they're saying is completely untrue which it very much usually is it'll be good if they don't see your ads you don't want those people interacting they're a waste of money and as I said they might comment and do things that put other people off so there might be a small benefit that's going to vary between advertisers for some advertisers that's a much bigger deal than others depending on the industry you operate in and the claims you make in your and all that sort of stuff but just something to be aware of so this ad fre option is likely to only be introduced to EU [6:34] countries for now but whatever we see there is likely to be rolled out to other locations as well like with these privacy changes which by the way are far more impactful if they um sort of crystallized and established within the EU are they likely to be rolled out to the US UK other places I think that's relatively likely and speaking of privacy changes if you haven't already I'd strongly recommend you check out this video there I break down the new privacy rules and how it's going to affect us as Facebook and Instagram advertisers remember this is going to affect us no matter where you are cuz [7:04] it's based on where you advertise so I strongly recommend you check it out --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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