# Steal this 1 Claude AI landing page strategy until you hit $1M/mo

Channel: Matt Clark
Video: https://www.youtube.com/watch?v=Xbevl9AdX7g
Duration: 13 min
Language: English
Words: 2849
Transcript page: https://viewrankai.com/tools/youtube-transcript/Xbevl9AdX7g

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[0:00] Until you're doing a million dollars a month, you only need this one marketing strategy. It's used by the best businesses today that are growing the fastest. These are ones doing hundreds of millions of dollars per year. And this strategy was literally not even possible until about 6 months ago. [music] But it's so easy now, I'm going to do it on my phone right here from the boat. And I've been building businesses for 17 years, and I've sold about 500 million dollars online, and I've never

[0:24] seen anything like this.

[0:32] So, I actually first realized the power of how this works a few years ago when I was out snow tubing in Colorado with my family. So, I was trying to convince my mother-in-law to get up on the mountain and do some snow tubing. I knew she would love it. I knew she would have a good time, but she was just scared, didn't want to do it. I was trying to figure out I've done all this marketing stuff for like 17 years. I was like, "What is going to convince this person to actually get up there?" I tried saying you're going to have fun. I tried, you know, telling her she's a

[0:58] chicken, all the different sort of tools I could pull out. Nothing was working. I finally told her, "Look, this is your only daughter." I was like, "You've got to go have a good time with her." That was enough to make her go out there and finally do it, and she had a blast. And so, the whole lesson here is that you

[1:13] need your message to match the person. And so, before in marketing, if you had a sales team, you could go out there and do this one-on-one. They could be speaking to the person. They know who the prospect is. They know things about them. But selling stuff online, you didn't have that option. Basically, you had to put one message out for thousands or hundreds of thousands of different people. But now you can tailor that

[1:34] message at scale nearly instantaneously. And this gives you a huge advantage because big companies out there, even ones advertising online, are still doing it the old way where they have some generic ads with a generic page going out there to try to convince thousands and thousands of people to buy from them. But now, with no resources, just literally using your phone like I'm going to show you, you can create custom pages that are tailored to individual buyers, and it takes literally a few

[2:02] minutes, as you're about to see. So, now that you know the principle, the question is, what kind of page do you actually send people to? Well, there's one specific page that we've started moving all of our traffic to in my e-commerce business that does about $60 million a year, but it's used by even bigger businesses, including Groom's, that just sold for about a billion dollars. So, if you look at their pages inside of Facebook ad library or another tool, you can see there's one type of page that were they're running all their

[2:29] traffic to, and it's called a listicle. Now, this type of page, which is literally just a list of reasons why you should buy a product, was popularized about 20 years ago in the beginning of the internet. And now websites such as gq.com, such as the seven best jackets, and that sort of thing, they all use this kind of page. So, that's the exact kind of page I'm going to show you how to build. So, within this listicle page that we're going to create, what are you

[2:51] actually going to include on there? Well, as I see it, there's basically five elements. So, I call this the conversion diamond. And so, there's five elements around this thing, and it's kind of divided into two pieces. So, the only element on here that I haven't mentioned yet, and I'll go through each one of these kind of briefly, is proof. So, proof is probably the most important factor when it comes to getting a landing page or any sales page to convert. And the way I kind of figured this out is, you know, I don't know, five, six years ago, I was at this private mastermind event for people that

[3:24] are doing pretty well in e-commerce, and there was these guys there that were selling this teeth whitening product, and they were crushing it. They were doing tens of millions of dollars a year, and growing extremely fast. And I was like, they got it What are they doing with their pages? So, I went and looked at their page, and it was just literally all proof. It was like celebrity testimonials, it was regular influencer testimonials, it was regular people testimonials, it was media mentions. That was like 90% of their page was literally just showing that people have used this product and been happy. So, when it comes to getting

[3:51] conversions, this is the most important element. Include as much proof as possible and the highest variety of proof possible, which is why a lot of this kind of comes back to actually selling a good product. It's like you can get away, if you're really good at marketing, at selling a crappy product, but not for very long. One of the reasons is eventually customers get unhappy and they don't tell anybody about it, but the inverse of that is when customers are happy, you get more testimonials, better testimonials, more referral sales, and more people, especially now if you're running Facebook ads, they'll comment on your posts and will tell people this is a

[4:24] great product. We get that all the time with our business. So, that's the most important element. The second one is your promise, which is basically just a big benefit. You need to answer on your page, what's in it for me? And you typically do that in the headline. Properties is basically all the facts and features about your product. You cannot have too much of this stuff. And the good thing is is I'm going to show you how to create this page with AI, so it'll be very easy to use all that stuff. You just need to dump it as much information about your product as possible, so that it can create good

[4:52] fact-based selling copy. And they can do all the heavy lifting if you give it specific properties about your product. Position is you always have to answer, what is unique about this product? Cuz people have seen everything before. Assume the person you're trying to sell to has heard everything, they've seen everything. Now you have to tell them why this is different than everything else they've ever seen. So, that's your positioning. And that could be something as simple as like what Dude Wipes did, they built a multi hundred million dollar brand, they just said, "Hey, all these other bathroom wipes have little babies on them, they're yellow and

[5:23] they're pink. These ones are for guys." That was literally their entire positioning and they built a multi hundred million dollar brand. So, it doesn't have to be that complicated, but you need to tell people there's something unique about your product. Lastly is your packaging. So, this is your offer. This is the combination of your price, your discounts, and whatever else you offer to get people to buy, such as your guarantee. And so, you need to make people a good offer, but once you include these five elements of the conversion diamond, that's how you're going to be able to make money. And there this is kind of divided into two

[5:53] components. So, there's the logic component, and then there's the emotion component. So, your promise, your proof, and it's part of your packaging is tapping into people's emotional reasons to buy, including facts about your product, your positioning, and some of your element, including the logical reasons people are going to buy. So, now that you kind of understand the principles behind this, let's actually build a page. So, I tried out four different landing page tools like six months ago, and I was just getting so frustrated. The design was terrible, the pages were terrible, it was super clunky and painful to build them, and I was just getting so annoyed. These were

[6:25] tools that cost $300 a month. So, I was like, forget it. I'm just going to try building this thing with AI. I popped in the prompt something similar to what I'm about to show you into Claude, and literally in 4 minutes later, I had an amazing-looking page that was so much better than any of those, and I didn't

[6:39] have to click any buttons or anything. So, this is the way to build these kind of pages right now. So, the first thing I'm going to do is we want an example page. And so, this is an example of a listicle. You could use ones. I also have one from Grooons here, but I'm going to use a She's Birdie just cuz this business does very well, hundreds of millions of dollars, and it's a nice-looking page, but follows the same principle. It's literally multiple

[7:00] reasons why you should buy a product. So, I'm going to pop that into Claude, and then I'm just going to talk to it. So, I use a app called WhisperFlow just cuz it does a better job at voice-to-text. So, I want to create a listicle-style landing page like this, and I want to make sure that this page ends up including uh proof, you know, some testimonials. I want to make sure it includes a big benefit or promise. I want to include specific facts and details about the product I'm about to share with you. I want to include some unique positioning, and I want to include a good offer similar to the

[7:31] example page I gave you. So, that's the first part of the prompt. Now, the product I'm actually going to act like I'm going to sell is this wake foil right here. So, I just bought this. I'm trying to learn how to wake foil, cuz I've been wake surfing for a couple years now, but this is new to me, but it's super fun. And so, this is a popular product, and so, I'm going to act like this is the product that I want to sell. And so, I'm going to grab that

[7:52] URL as well, and I'll pop it in here. This wake foil product is the product I want to sell. So, I want you to model the example She's Birdie page, the layout, the structure, the listical style, but I want you to apply it all to this product. And then, I'm going to paste that in there, and then I'm going to let it get to work. So, this will take a few minutes, and so, it's going to do a bunch of stuff, and then it'll end up spitting out a page that we can actually run traffic to. All right. So, this is the page, and so, it's basically

[8:19] put in some placeholder stuff. So, if you have a logo and that kind of thing you want to add, you would just add that later. But, this is awesome. So, 10 reasons the Ronix Beginner Balance Series is the last foil kit you'll buy to learn on. So, that's the headline they started out, which is awesome.

[8:31] We've got some call to action buttons. You could pop in your own photos or videos of your own product. And you can also have Claude do this. If you could just have photos, you can just upload it, and they'll put those in there for you. And then, uh basically has these reasons. One box, first pull to full flight, four masts in one, which is true, cuz this thing is adjustable, which is why I got this one, cuz I didn't know what I was doing. So, I started super low, and then now I've risen it up to the highest it goes. And um yeah, so, training wheels only Ronix makes. And so, it's

[8:57] got a lot of cool reasons why you should buy this thing. Then if I click one of these buttons, we'll go down to the offer section. So, it's kind of got like a features box. And then, we will check it out if I wanted to order this. So, here's the offer section. So, if you have reviews, it'll automatically pop in those reviews. It's got pricing, it's got a discount, it's got the two different sizes that you can select. You can order multiple of these. So, this is awesome. This is an amazing base page

[9:23] that was built in just a few minutes. But, now we're going to take it to the next level. So, what we want to do, like I talked about at the beginning of the video, we don't just want one page. We want to be able to create ads, multiple ads, speaking to different possible buyer groups, and send those to individual versions of this page. So,

[9:38] here's what we're going to do. I'm going to start using Whisper flow again. So, now I want to create 20 variations of this page. And so, each page should be basically the same. The only thing I want to do is change the headline and maybe one or two of the reasons. And I want to speak to 20 different possible personas or types of buyers. So, a type of buyer for this product is use the best information that you have. A type of buyer could be somebody that's like they just bought a super nice boat. Another one could be somebody that's just bored with wake surfing. Another could be somebody that

[10:09] wants a challenge. Another could be somebody that they've got maybe like knee issues and they don't want to do a bunch of jumps on a wake surf board. So, come up with 20 different possible personas and reasons they would buy this product and create me 20 different versions of this page that are tailored to those buyer groups. So, now I'm going to let that get to work. Now, one way you can make this way better is if you have a bunch of reviews. So, in our case, when we build our own pages, I'll export all of our reviews for that product. Could be thousands of reviews

[10:37] from Shopify and I'll try to pull as many as possible from Amazon. Or, if you're just starting out, you can pull a competitor's reviews. Feed that information in that process that I just gave. Feed that into Claude and use that to inform who's buying this thing and what do they care about. So, I'm just happy to do the best job it can with the information that it knows, which is still pretty good as you'll see. But, if you have actual reviews, feed that in there and tell it to base it off of the most popular buyers and the things that they care about the most. And if you

[11:08] want to make it even better, have it use exact language that those customers used in reviews. But, otherwise, the process is exactly the same and we'll see the pages that it creates. All right, so it just generated these pages. So, I'm going to check one out. So, if I look at one of these, and so it says, "Just bought the boat. 10 reasons the Ronix Balance Series should be the first thing you put on it." So, that one's cool. And then, this one's interesting. So, bored with wake surfing. So, bored with wake surfing. 10 reasons the Ronix Balance Series will make you make the lake feel

[11:33] new again. So, I as you can see it generated 20 variations of this page in just a few minutes. So, your way to scale to a million dollars a month now would be literally to use AI also to create ads that speak to those reasons and send each of those ads to its appropriate page. And nobody else is doing this. Only the biggest, fastest growing brands, which is like 0.01% of the people advertising on Facebook. So, you can use this process to sell anything. Could be a product, could be a service, could be a SaaS tool, could be literally anything [music] and you can use this to beat almost

[12:06] every brand on Facebook. So, I've got a lot more like this to share. So, go ahead and subscribe to my channel right now. Then immediately go watch this next video cuz I show you how to put this into place and how to beat the biggest brands on the internet right now.

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