# 3 startup ideas using data/trends to get you paid (steal these $300k/month ideas)

Channel: Greg Isenberg
Video: https://www.youtube.com/watch?v=XKPQ6XlZtUk
Duration: 42 min
Language: English
Words: 7826
Transcript page: https://viewrankai.com/tools/youtube-transcript/XKPQ6XlZtUk

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[0:00] what's so interesting about this subcategory on Amazon is that there's way more readers than there are creators there's a lot more people who want to read lit RPGs than there are people writing it dude when you see the math on these books it's mind-blowing so what is the math on these books just because I don't I don't know there are lit RPG books right now doing like a quarter million a month if you zoom out what you just said was identifying opportunities where the supply and demand are mismatched but specifically in the the Kindle Direct publishing Market MH if you pair all that together and go female

[0:30] oriented like main character lit RPGs in Kindle unlimited multiplied by a 100 books with digital product or some sort of subscription on the back end I don't know man this is why I love you because I would never in my entire life think about something like this but now I have a 100 ideas that would go deeper let's go [Music] because all right should we begin sure let's do it where do you want to start do you have any ideas for me you got ideas I I have one but is there somewhere you'd like to start no I know I mean whenever I talk to you guys I

[1:12] always leave just like rejuvenated with ideas so well first a question question for you guys do you have like an note in your phone that says startup ideas and you just like log it all the time I have a note that's called book ideas but not startup ideas do you have one that says startup ideas it's called ideas okay just ideas yeah I do not have that and I see a lot of people almost say like oh here's another startup idea here's another one I don't think about that all the time yeah you know why it's called ideas and not startup ideas because when I have an idea for a startup I need the

[1:51] least amount of time like I need the time between coming up with the idea and like writing it down needs to be as quick as possible so when I first came up with that note I was like I'm not writing startup ideas it's going to take like twice as long you know minimal number of friction the the perfect organizational system don't actually name things properly just throw it all in ideas so I say that because I don't necessarily come up with a ton of ideas but I like hearing other people's and immediately saying if they're good or not so that's my strength if you guys have better yeah exactly I hear

[2:24] something go that might not make sense but this might so I don't have as many new ideas but I'm excited to jam on y'alls okay so i' okay so I have a very Niche one go so I was having this conversation earlier this week with um this other writer SL entrepreneur because he his business is he has a staff of writers and they're in the fiction space and he was telling me a lot about how Amazon organizes and tags different books and stories into subcategories and one of the most interesting takeaways from our conversation was he was saying if you want to create a new category of

[3:01] story so something that someone hasn't done yet you should not do the exclusive to Amazon because Amazon is you could publish to anyone or you can do Kindle unlimited that's like specific to their subscription service and the tldr of Kindle unlimited is uh you get compensated based on people who the number of page reads and then they have that total pool of subscription revenue and then it's like Spotify but for books so you get these little like royalties based on how how much people consume your book and so his Insight was he was like if you're creating something new you publish it wide but if you're creating

[3:36] something really Niche uh you should look at the existing categories in Kindle unlimited and then basically like try and stay in that category and then you're just playing the the better best game you know you're not trying to do something different and so then we got on the topic of there's a there's a new subg genre that's really been catching fire that's called lit RPG have you heard of this no no okay so it's RPG like role playing games literature lit RPG but it's not literature this I mean this is this stuff is not well written at all but it's essentially reading a video game so you would the the story

[4:15] like you would open it and the person would be like I woke I opened my eyes and a button is flashing in front of me it's a questgiver he's giving me my first Quest and I have to go get a bow and arrow and I take my steps you're it's literally like articulating playing a video game which if you think about it is like the male version of romance for females where it's like you feel more productive than playing a video game because you're reading a video game do you know what I mean okay so lit RPG anyway the takeaway is lit RPGs are catching fire okay new sub genre that's

[4:51] really really uh popular now and this guy that I'm talking to he's like what's so interesting about this subcategory on Amazon is that there's way more readers than there are creators there's a lot more people who want to read lit RPGs than there are people writing it so I spent an hour and I was just like going through the bestseller list of lit RPGs and I'm like wow this is a really great example of this Niche is starting to grow the writing quality is pretty low it's like very Indie the cover design is really low it's very Indy and if you were to go into that

[5:26] subcategory but with some money or with some funding and be like we're going to elevate the writing we're going to elevate the stories we're going to elevate the book covers we're going to elevate The Branding and then you sort of incorporate all the stuff that we know and talk about where like you had a lit RPG specific newsletter to create that flywheel you had a paid newsletter you had like a digital product like you created that whole value ladder but it's all centered around this one very very very specific sub genre in Kindle unlimited I see a lot of potential in building super niche like publishing

[6:00] houses where like I was even just think just entertaining the idea for us where like what would that take that would literally take you could hire a writer you could pay them because they get to write what they love you could pay them like five grand six grand a month Seven Grand a month they write those stories full-time each cover you invest three four five grand into but your upside because you you potentially could own this sub genre there are books just for context because I have a tool that looks this up there are lit RPG books right now doing like a qu million a month okay

[6:34] quick ad break let me tell you about a business I invested in it's called boring marketing.com so a few years ago I met this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google and the secret sauce is they've got a set of technology and AI that could help you outrank your conf competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to rank high in Google that's why I like

[7:12] SEO and that's why I use boring marketing.com and that's why I invested in it they're so confident in their approach that they offer a 30-day Sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing.com this is why I love you because I would never in my entire life think about something like this but now I have 100 ideas that would go deeper let's go because if you zoom out what you just said was identifying opportunities where the supply and demand are mismatched but specifically in the literary world right so my head goes how do you find all of

[7:49] the subg genres where there is more demand than current Supply and so you identified that because you have Niche expertise but almost you mentioned there's tool of these books doing high amounts of Revenue how do you build something else that goes okay here's the search volume and then the number of books in that category where there's a mismatch that's where you insert the niche publishing house and go okay cool this is underserved we're going to staff this one and monetize that mismatch until it's it's like finding Arbitrage within the Kindle Direct publishing Market M yeah so that's exactly where my head went to which was how do you build a SAS tool that does

[8:33] that except you don't want to sell that SAS tool because you want to build the publishing houses yourself so you build an internal tool internal so there so there's a tool called publisher rocket and it's made by this guy this guy owns a website talk about an amazing website called um the site's called something self-publishing and basically or Kindle publishing.com or something and all he does is talk about lishing via Kindle on Amazon Super Niche but like really lucrative site and he built this SAS tool where you can type in any book any subcategory any anything and it shows you the search volume it shows you the

[9:12] the average estimated sales of that book it shows you uh like keyword uh competition so I am obsessed with this tool like once a month I'll just open it up and be like what is this book doing I just want to see but the mistake I think there's two mistakes that people make because people have been doing this where you like look at search volume and then you're like okay I'm just going to write a book for this the mistake that I see is one one is the person sees that opportunity and then goes okay I'm just going to go write one book for that keyword or that subcategory and then I'm

[9:41] going to do it again in a different subcategory and then do it again and then do it again and you don't ever have density in one you're just sort of bouncing around to like the next SEO opportunity whereas I see more OPP more opportunity in going this subcategory is exploding lit RPG I don't want to just write one book in that category I want to write a hundred books in that category so you just flood the density of that one subcategory and then second is when people do this they're more entrepreneurial than they are like publisher or writerly so what happens is they identify an opportunity but then

[10:14] they publish a lowquality book with a lowquality cover in that subcategory so even if it makes a little money it's like it just looks like it's all the same thing whereas if you spend some time going through these subcategories you're like it's really clear you know penguin random house isn't in this subcategory so you have an opportunity to go I'm going to walk in here and essentially look like a major publisher is taking this over but it doesn't cost that much money the reason people don't do it is because most writers don't have the money to do that okay I want to I want to Riff on this idea a little bit

[10:46] so first of all lit RPG it's sick i' read it it's if you could do a RuneScape one where I got to relive like playing RuneScape for hundreds of hours but I just get to watch one character dude that's what this is well you know what it is it's analog twitch ex exactly it's analog twitch yes so here's what I would do I would partner with the top 100 twitch streamers and be like I'm going to create oh that's smart because what's going to happen is people are going to notice people are using this tool and they're going to notice okay lit RPG search volume's going up demand and

[11:25] Supply mismatch there's going to be the AI rush to create you know people are going to create these books with AI and stuff like that and it's going to be like low to medium quality and it's like what's going to separate you from them well yes it could be like a nice cover and actually doing it well with writing but having uh the name and the audience yeah exactly the name in the audience and just be like listen um you know streamer I'll give you 50% of the revenue mhm and what so my only thought there is what is the over what what we don't like to hear on this

[12:02] startup ideas podcast show where I so I jump to what is the overlap of people who watch Twitch and also read books so this is what's so interesting about this this subcategory great great question okay did anyone see this is totally leftwing but you'll see the connection did anyone see that Tucker Max went on Tucker Carlson recently that's too many Tuckers for me by the way yeah no I haven't seen okay so tuck Max the author of I hope they serve beer beer and hell um really successful author I I skimmed through the interview it's like neither one is really my target consumption but like but I it popped up in my feet and I

[12:42] was like okay let's just see what this is all about but there was one there was one line in there that really stood out to me where Tucker Max is talking about him publishing his books and he goes I can't tell you how many people how many uh fans have come up to me over the years and said I've never read a single book these are like just guys that want to read about his debauchery you know he's like I've never read a single book cover to cover except for yours and I thought that was such an interesting example of uh especially because the majority of

[13:12] readers are female like two-thirds of all readers are female not male but he was a nuts example of writing something that brought a ton of people who weren't reading into that category and part of me wonders if the same could be true for gaming cuz the majority of Gaming viewers are male you know and okay question and are is Gen ZZ reading books are they reading books I think so I've seen some interesting stats like all over the board where it's like yes but a lot of the reading experience has changed like have you heard of watpad yeah which is like the fiction it's also very like

[13:49] romance driven and stuff but watad is nuts because it's a lot of really young people reading a ton but it's really low quality writing but because it's genre specific and it's digital and it's like a different medium it was also acquired by South Korean company so I imagine a bunch of the readers are from Asia yeah from Asia that's a thesis I don't know there's also a big audience there for like manga and comic and you know things like that like your average I'm gen Z for what's worth I'm on the edge are you officially 28 or 96 is the cut off boy so I'm not tell us

[14:30] what the kids are doing yeah exactly see I think the cut off is like if you actively have a Snapchat do either of you actively use Snapchat like I have not used Snapchat in a long time if we did it would be concerning right that's the thing like you could take us to prison right right away I am right on the edge where I have not opened Snapchat in like 7even years some of my friends do it's like a 50/50 split I remember using it a ton in high school but you were clearly not genen Z if you don't have one and if you have one I

[14:58] think you were like / Zoomer or whatever it is you know what's another great uh like data point that proves that do you remember this was like a couple months ago with the Instagram CEO went on some podcast and he was like yeah the most used feature on Instagram is uh not the feed not the Explorer but it's DM because gen Z and young people are just sending content to each other in their DMS all day and I had this moment where I was like I haven't checked my Instagram DMS in four years like what this is the most used feature that's the yeah old person young person test right

[15:31] there so my thesis no data to support this I don't just practicing it as most thing as most good thesis are my thesis is most of gen Z haven't read a book have not read a book and it's a great question and actually not and but I think that's going to change there's now this new trend around like anti-tech anti-tech and books are going to be this like I'm reading this paper thing exactly you're not going to believe it Counter Culture yeah interesting I mean the reality is a book is super hard to compete with you know a video game where a video game Call of Duty is like optimized like

[16:13] literally for I don't know if you can undo the brains man yeah like if you grew up on an iPad I hated reading because I played a ton of video games I mean you know this you you are a professional World of Warcraft person like these video games hijack Jack your brain and you just get immersed in these worlds now you can make the same argument that well a book could immerse you in these worlds yes but it's just a lot more work a lot more people don't go to the gym than go to the gym that being said I think that whatever if you know

[16:45] 10% of gen Z reads now I think in the next 5 years 20% reads um and I think it's because it's the shift around uh anti-tech but I do think that the vast majority of are just going to be like I grew up in a Call of Duty world it's just hard for me to like sit down and be in an analog world okay so couple couple interesting things to tie together so one is one of the growing Trends in gaming is that more and more women are coming into the category so it used to be or at least the perception was like 8020 you know

[17:22] dude if you heard a girl's voice in like Call of Duty oh in the lobby he like what what's going on get out of here I I remember I remember the days 14 on the internet yeah and uh but now it's like 50/50 and so if you pair that with the fact that the majority of book readers and book bingers are female I think having female oriented lit RPGs could be a fascinating subcategory and differentiat cuz I was scrolling through and every single book cover is like male enters Game World defeats Dragon okay where's the female Market in that is is interesting and then a third

[18:05] stat I can't remember what it is directly but it's something like Kindle unlimited subscribers re because you have uh part of the subscription is you can read any book in Kindle unlimited like for free part of your subscription basically they read something like 8 to 12 plus books a month and so like the romance category these women that are binging these books they literally will read one of like Colleen Hoover is she's like one of the bestselling uh romance novelist I study everything I I like to know everything about this um she's moving like millions of copies and her readers are literally reading one of her books a

[18:39] week if not every 3 days so there is tremendous uh demand and even the most prolific writers that are just cranking it out like what's the fastest you could crank out a book one a month maybe one every two weeks if you're just like screw everything just put it out so if you pair all that together and go female oriented like main character lit RPGs in Kindle unlimited multiplied by a 100 books with digital product or some sort of subscription on the back end I don't know man I can tell you with 100% certainty there's no one doing that so there's no competition which is always a good thing and I'm and I okay

[19:22] just to to entertain the shiny object there's part of me that's like what is the real cost to test that idea Couple Grand Couple Grand a month maybe and then you could put out 12 books like one a month and you get a year of data and if you're wrong you burn I don't know 20 30 40 50 Grand if you're right that's like an entire new business because when one of those pops What naturally happens is then all of the readers go well I really liked that what are the other books in this subcategory LTV gets longer and longer dude when you see the math on these

[19:59] books it's mind-blowing so what is the math on these books just because I don't I don't know I mean there are books as big and these are like Indie authors they're a conservative like my book is doing well could go 20 30 40 50 Grand a month on Amazon the books that really explode and pop are 100 Grand 200 Grand 300 Grand a month it's nuts and how long does that last is that just like you know for 4 months it's 100 Grand or 200 Grand or I think it depends but I think on average it probably Pops to that for around like three maybe six months and

[20:30] then it levels off and hits some sort of plateau but there are series that and or like even just the author as their whole Library that's like yeah I have 50 or 100 books in my library and my portfolio does 200 Grand a month how many authors actually look at data first and then decide to write a book Based on data I think it's not writers that do that I think it's entrepreneurial people who do that and then they are just like and I'm just going to write to fulfill on the demand but I think the people who are actually talented at WR wrting almost never think about this which it's like

[21:03] the whole game you know yeah this an interesting experiment in leverage because you have this idea and something we talk about is I think horos has got a great def definition of power the ability to go from idea in your head to thing in the real world so you have this idea how many different steps are there between you executing it if you had all the resources possible it would be being test tomorrow Y and then it's a nice okay why can I do that what would I need to do that and how could I set myself up in 5 10 years to operate that way or I

[21:38] can be testing these ideas that come to my head because you just said it what is actually required it's a couple Grand it's a writer it's the tool to do the development or do the research theoretically you should have one person who can hear that idea from you and go okay that is being executed on right now yep and I think from a portfolio company perspective that's you want to get to Y because right now you go I'd have to write it I'd have to do the research I'd have to and it's just not worth the upside the risk reward relative to the other opportunities you have is too high

[22:08] but if you someone else was doing exactly if you can put yourself with incentivized upside on that person then there's no reason you can't have those ideas and actually actually execute them I was just uh I was just on the phone within operator um why is that in quotes I'll tell you why cuz I I was like yeah I'm looking at an operator for they have this idea for this business and here and it's a great idea and here and here's here's why it's going to work and it's like a shoe in and and he goes by the way just so you know no operator likes being called an

[22:43] operator you know like we're never call an operator an operator we're like why we're an Entre we're entrepreneurs like we we build the business an operator it sounds like a cck it sounds like he's like it sounds like I'm operating a crane like I'm operating a cran yeah you kind of are kind are man but you know I think as someone who I identify more with operation than I do coming up with ideas like I talked about at the beginning I love being called an operator the opposite would be you're an ideas guy uh and you don't do anything you know hey don't look at us interesting I think they're a poor

[23:23] operator though but yeah I I think that not enough people take their ideas and find we'll create basically a mini idea lab where they're like okay instead of investing let's say let's say you have a couple hundred grand of of cash which like erck Bachmann is the only example from Silicon Valley of like the ideas guy he like operating the household when founding avat exactly so you take instead of investing you know into the S&P you you you find an operator um and you use data to inform some of these bets and you like this is a perfect bet where it's like okay if I'm going to invest five

[24:12] four grand a month three grand a month share the upside but this thing could potentially pay back 20x and there's like IP in it yes um oh okay sorry so real quick on that so this entrepreneur I was talking to he was also like man for years I've been basically doing this model he would like find a niche and then put out volume in that Niche and and capitalize on it he was like recently what I've learned though is you actually don't really care about making money on the book and he's like now we will spend money with advertising to drive more page reads because what the film studios care about

[24:54] is how many downloads and Page reads it has so you might make 100 grand on a on a fiction book that does really well but who cares because I could take that IP and turn it around to Paramount and they'll write me a check for $2 million to turn that into a series and I was when he said that I was like like not only is the is the cash return 10 or 20x if you get it right but the long-term IP value dude and you know what's C and the thing he said to me is he was like and this is this requires more time reflecting on

[25:31] but he was like you come from the world of copywriting ghost writing content writing he's like if you know how to do that and then you apply it to fiction or storytelling you are 10 times more dangerous than the person who came up in the storytelling world but has no knowledge of hooks or selling or like and and the difference and this is part of this other book I'm working on called writer career paths but if you look at the bestselling non-fiction authors James Clear Mark Manson whatever they are a tenth of the best-selling fiction writers the the IP value is astronomically different you know James

[26:13] Clear goes and makes 30 million off Atomic habits John Grisham makes 300 million off of legal Thrillers plus the value of his library and IP so what is even more interesting is if you think about that bet and you go I'm going to go into a sub genre I'm going to elevate The Experience I'm going to flood it with quality volume you're also not just building cash flow from book sales or long-term IP value turning it into series but you also could break that into its own company and then a publisher goes whoa you built a niche Library will acquire your little publishing house for whatever so you

[26:54] also have exit potential do you know what the multiples are on publishing houses I have no idea but I'm going to guess it's in the ballpark of like 5 or 10x cuz you're buying IP it's got to be it's not 2x you know 5 to 10x profit or Revenue I'm going to guess it's probably Topline because they care more about the longterm value so it let's just say it's 7x that's a that's a nice round number to use let's just say let's say it's 7.28 X is the average yeah nice SN let's make it difficult okay yeah let's say it's 7.28 X perfect perfect number you know what makes it

[27:37] 17.2 28x is if you have technology also true so if you're like hey you know penguin we're this like upand cominging publishing house that uses our our own technology that scrapes no dude I got it even better okay I'm sorry I'm sorry just need to keep going okay because I think the real value is you build a niche library and then you train AI on how to write that specific subject we talked about this last on the last episode so it's one thing to go I you know I'm dominating lit RPGs it's another to go and I built a 300 page prompt where AI can create the version

[28:19] of each new book to 80% and then we only need labor to take it the last 20% that is not a 5 or 10 next acquisition and later on the the deals that you have with creators and streamers could also do right that you know for the next five years you could license their name for all these books MH and by the way total side maybe people are doing this already but talk about like a startup ID I would never do but I think would crush it I don't understand because romance is the biggest um literature category it it literally is 10 times bigger than the next biggest category and I don't

[29:03] understand with the explosion of only fans why the biggest only fans creators aren't partnering with ghost writers and writing I'm dead I'm dead serious this goes back to the overlap of reading and only fans no no but this is this is the thing is that the majority of romance books are women that are literally reading porn at home right but only is the majority are women so you're then still convincing men to read That's that is true that is true same the same core issue there's AE issue we have a bigger problem here it's that most men don't read maybe this would bring them into true true true

[29:46] like dude okay but like if you saw like the most popular only fans girl be like here's my tell all ebook of this experience that I had on only f i I have to believe that that would do some numbers more or less than they're making on only fans probably less but even if it was less yeah that's more for them you know I just I don't know this is the rider bias it's like I know you got this great business but a book but a book I know it's so I'm so you thought about writing you thought let me talk to you about writing a I know you got this this

[30:22] thing over here okay you hear let's talk about riding on the internet okay all right well I'm just saying look hey no one said that these were all going to be good startup ideas right we just promised startup ideas I mean that's why you need to talk with your friends about startup ideas right and put it on the internet and put it on the internet so you get feedback right now we went down that rabbit hole we know it's probably not a good idea but it might I'm just picturing like you guys see an elf where they bring in Miles Finch and he like sits down like all right we're bringing

[30:51] her in we got to pitch her on this book and she like sits down and calls across the table and like you just you need a you need a memoir you need a just the rate of Revelation could be really high we need an opening hook I'm just saying anyway that's the only startup idea I came with today honestly like that was pretty damn good I like it yeah I mean a lot there and what I like the most about these exercises is there's a world where all that could happen and it's simply a skill deficiency as to why it hasn't happened correct it's literally and that

[31:27] is like the both exciting and the frustrating part for me when I hear ideas like that I'm like if I was better at this game I could align the pieces of Leverage to pursue that idea if I thought it was good but I don't have the leverage I don't have the hiring skill I don't have the ability to prioritize so it's I hear that and just kind of get frustrated that I'm not good enough to do it I don't know if y'all feel that way I also think that yes I do feel that way but I also I also think that you got me thinking that there's a whole variety

[31:58] of competitive analysis tools that are probably great businesses to build but the thing is you don't sell it yeah you use it for your own Advantage use it for your own Advantage so you have things like um Jungle Scout for Amazon right you have things there a tool I use called Gummy Search for Reddit um there's all these tools in a bunch of different platforms first of all there's a whole like here's a prompt for people listening like what are competitive analysis tools for platforms that are up and coming that haven't been built yet and then go build them and then just use it for yourself and train yourself and

[32:39] think about ideas for yourself like for example there's another one I I was using called Etsy hunt it just goes on Etsy it's basically jungle Scout which tells you like how you pay for those you pay for them yeah people pay a monthly fee but it's one of those things where the price discrimination is completely wrong like I don't remember exactly what Etsy hunt charges but it's probably like less than 50 bucks a month but if you create a killer like there's some Etsy sellers who make millions of dollars a year yeah the real value is knowing how to exploit the data not necessarily the data itself exactly you know as like a

[33:14] meta question I'd be curious to get your take on this too is I think the thing with startup ideas like this what we just talked about is a great example like I actually think that what we talked about with the lit RPG stuff is an amazing idea but I'm sort of aware that I don't know that I want to be the one to do it you know and so when you when you come up with ideas the mental model for how do you decide what you want to do or even what you want to put your name on versus you're like I know that's a great idea

[33:44] and I know that would crush but I'd rather hire someone or hire a small team to do it maybe even put it under their name or a different name you know and like what what is inside your core portfolio both from like a time and a person ction or brand standpoint and what is under a tangental portfolio that's more uh distanced from you I think it's a good question to ask like whenever you especially People Like Us who are on the internet and like ride and do podcasting and stuff like that like you have to it's important to have like a theme like it would be pretty

[34:17] random if I created an only fans competitor for example I thought you were going to say a count or or a count both of those would be out out of your ball you'd be like I don't you know I don't I don't get it but I hope you're okay Greg you know like I'd be getting a text saying like you good or something like that you good bro yeah so you know one exercise I do just for myself is like I have like this is my this is kind of like my mission this is my Mo and this is like my lane or my two lanes I

[34:49] want to be in and here's the portfolio businesses that support that that mission and I think everyone should have that you have that with like writing and start writing and that like that category um but that's one of the reasons why I started this podcast which is like the commment section of this like maybe we might find someone who's like yeah I I actually am passionate about lit RPG like I'm one of those people if you want to do that DM me like there yeah DM DM him like there's um there's probably someone like screaming at their podcast listener right now and being like these idiots like you know

[35:23] why am I still listing that yeah there's hundreds of thousand lit r G is like the biggest thing ever and um and that's where I think having these spitting up these like small idea lab teams make a lot of sense where uh it's not you but you're you're advising and you're accelerating them have you thought about any writing almost taking the ideas that are talked about and have someone write up like threads or long form content kind of extrapolating here's how I would do this thing as a way to rep purpose your content at all that's a great idea yeah like imagine someone doing a mini Deep

[36:01] dive on this market and you just have a team that they hear the startup ideas because V1 is putting the podcast together hoping someone dis listens to this exact episode that's interested in lit RPG V2 is writing it up and distributing that specific thing so the ideal person might find it with and like taking the time to do some due diligence and data and be like we went we took this idea from the podcast we researched it here the takeaways let's curate it Point people back to the podcast but also show what we found a build a big SEO thing with that cuz I don't think

[36:36] necessarily I don't think you have a subscription model of like we're just going to send you cool startup idea breakdowns because I I wouldn't personally pay for that kind of like Trend we actually we added a so we have like a paid membership to $149 a month and one of the things that people get a lot of value is this monthly we we go like hey we were on Google Google Trends and we were on Reddit and we found like these Trends and here's like a couple business ideas to support it and it's a monthly email and like some people have said like just that email alone this

[37:08] kind of like a show that's a great idea it's also it that checks a bunch of the boxes that we've learned with paid newsletters it's infinitely repeatable it's tied to a financial outcome okay well let's take that and apply to our Niche how do we make a trends of writing businesses and where and and uh category what is the what is the niche down version of Trends forx industry so you just said great same same thing it's if you're a writing based entrepreneur and you're interested in this world what is the I want to see what the Google Trends are on this I want to see what Amazon's

[37:46] doing on this what is uh all these different publishing platforms on this topic and the 149 a month same thing you can charge higher because it's like generating a legitimate business idea from them that's we should just go do that that's a great idea you totally should and you know what the beauty about all this is is it puts you at the focal point of an industry so all of a sudden like even with like Community Empire like I have I just see people building these types of businesses now and then all of a sudden I can invest in them we can acquire them trends for X

[38:15] it's the it's one of the reasons why I actually like event businesses so like B2B events you know is interesting because the host of the event ends up meeting everyone like I have to go in person yeah no I just like theidea I'm not leave my house I'm not saying like I'm doing it but one of the one of the best parts about the event business is the host gets to know everyone in a particular industry and there's a lot of value and being the gravity in a particular industry and when you end up creating what you're what you would be doing here which is really cool

[38:52] is you have this you're giving people an unfair Advantage basically whenever you give someone an unfair advantage that's really good the more I'm thinking about that that's a problem with doing a podcast like this though we did this last times like I walk out of here and I sat down this morning and made like a priorities list and then I have to just figure out where this shiny object slots in and again it's a skill issue and a resource issue but I also think I mean we have some pieces Justin's a great example could create a template for this and then go okay Justin help us execute

[39:25] this you know we can do it for you too like you know that's one of the reasons why I built a bunch of agencies is cuz like now my agencies are my idea Labs I have a design agency when I need designs I have an SEO agency when I need SEO I have an ad agency when I need ads I have a you know Community team when I need Community stuff I literally have everything and that's also one of the benefits of owning agencies but keeping not growing agencies for the sake of growing it keeping it like it's almost like an in-house your Finance your team and saying while you're not

[39:59] working on my ideas make a little money elsewhere but if my idea pops up you're I'm going to be the one who employs you and it's okay even if it breaks even because it's like we talked about that a bit with the ghost training side yeah even if it breaks even even your agency breaks even it's like not the end of the world because you've compiled an amazing team who have this who are jelling so well together and then and no agency works at 100% productivity good agencies work at 70% productivity at best um so realistically if you're at 40 or 50% you can use that

[40:37] 20 30 40 50% on your own projects and you don't have to pay for it got to stop more I can feel the future energy required to execute on these we had a nice priority list till you showed up Craig I'm sorry it's okay I'm just going to write this as an email send it to myself in six months and say re listen to this once you've taken care of the priorities uh thanks for thanks for jamming oh these are great yeah and um where could people find you on the internet I don't know on the internet search around start rting online.com it's typically the best place if you

[41:11] want to start riding online or Twitter on Twitter Twitter LinkedIn we'll we'll link it in the in the in the show notes so people just click there and shoot us ideas shoot us DMS if you have ideas happy to jam on them once the priority list that we currently have gets worked through but this is a lot of fun yeah this was a lot of fun all right thanks for coming on later boom see you everyone it's the pod [Music]

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