# How To Make $100K Building Websites for Realtors Channel: Chris Koerner on The Koerner Office Podcast Video: https://www.youtube.com/watch?v=WjtcP2K7XLU Duration: 7 min Language: English Words: 1290 Transcript page: https://viewrankai.com/tools/youtube-transcript/WjtcP2K7XLU --- [0:00] setting up websites for um for small businesses so I'm to start off I've kind of niched down to real estate agents um I got a list of a bunch of Agents from realtor.com who don't have websites so I can cold email them um with with an offer to make a website for them for I'm starting off with like two grand um but I I don't know if this is if it's just totally unfounded I don't have a ton of data that I'm going off of and so I keep kind of getting this like um I don't know like heavy doubts with it um or I don't know if it'll if [0:39] if if I can validate kind of what I'm doing as I'm going through or if I'm wasting my time in certain areas so I'd love kind of like an audit of just where I could be improving just the general business process and what I shouldn't be worrying about okay um so your general idea is to make custom web we sites for real estate agents that don't have a website right yeah okay and is this still in the ideation phase or do you have a customer yet uh yeah still in the ideation phase um I just sent out my first like cold email um yesterday with a quick little um you know hey we could [1:20] make a I could make a website for you and I attached a uh a screenshot of what it would look like with like their face their name and um and the area that they cover with their real estate to kind of see if that would work so so just very early stages have you thought of trying a different approach and going after real estate agents that already have a website that might be unoptimized or just for lack of a better word crappy and and like pitching to them why their website needs to be improved or should be improved and what they could get from a more optimized website because I don't [1:57] like the idea of finding realtors that don't have websites because a there's a good chance they don't have a website because they are an inactive agent and like you scrape their data and it's six months or six years old or somewhere in between and so they don't want a website they don't even want to do anything with real estate um I also don't like it because it could be the opposite end of the spectrum and you've got this small town agent that just crushes it and I don't need a website I do just they're right you know like they could do much better if they had a [2:31] website but it's not your job to convince them of that because you probably won't right right and so I'm thinking if you if you use builtwith to let's say let's say you use builtwith to scrape all of the websites that have a certain WordPress plug-in right like maybe you know what idx is um the the coding platform yeah idx is is like the API for for Real Estate right where it's like you link your MLS to your website so you go to Stacy realtor.com and you can you know you can view houses not just her listings but like it's it's just like an API that pulls from the local MLS like Zilla does [3:17] oh that's awesome Nationwide so I I imagine I assume that WordPress has a plugin for idx uh so therefore they have to there's a million WordPress plugins if you find plugin that supports idx and then use built with to export the 100,000 plus websites that used that plugin then you can infer that those WordPress websites are realtor websites because they're using the idx plugin so now you know that all of these people have WordPress websites that are real estate websites that are probably they probably look really bad and or they probably don't convert well or and or they're probably outdated and so then you could use those people and go find [4:03] like what was their website called like grasshopper or carrot or something like there's a half a dozen SAS platforms out there that will basically make uh Real Estate websites that look really really good um and you don't need to reinvent the wheel you can still charge $22,000 I know people that use card templates and charge $2,000 and it takes them 30 minutes to set up a site right like you don't have to make this custom you could just piggyback off of some overfunded Silicon Valley real estate website startup I love that and just yeah exactly and just say hey and you don't even need to have a customer first you [4:45] could just point to other Real Estate websites that are using that same platform and say hey Stacy I see you're on WordPress good for you for having a website because it's surprising how many Realtors don't so you're G to kind of compliment them but like did you you know that a website that has X Y and Z features results in 36% more leads to real estate agents and it doesn't cost any more than WordPress um so it's like they want to know immediately how can a better website actually lead to more money in their pocket right because you don't want to you don't want to sell them oh your [5:21] website's ugly I'll make it look better this will lead to more money in your pocket um and you pointing to other sites they're using that same platform the implication is that these are case studies these are your old customers but no you're just showing them examples right I love that yeah you can pull stats off of the platform's website like the 36% or whatever it is because I'm sure they have those stats and just piggyback on those stats um you can build your own website with that platform even though you're not a realter and then you can go after people that are already sold on having a [5:58] website they know it's important it a website is one of those things where it's been outdated forever you know it's outdated and you know you need to fix it you know you should fix it but you're not going to until you get a cold email you know like something has to be impetus for you to do that and so you could be that cold email you can still charge what you want it doesn't have to be custom you can you can copy and paste all these websites literally like you do on call on card and then swap out the city and the name sweet okay I love this this is a [6:30] fantastic I feel like this is the kind of that last key in place to really make this work I love this good yeah I think uh I think this would work and honestly you can you can text them as well um there's the good and bad about selling to Realtors I've done it my wife is one uh the good is that you can get their info super easily the bad is that because of that everyone is pitching to them non-stop but there is more good than bad because of all the people you're going to cold call they are the most likely to answer their phone um it could be a [7:06] listing so that's what I would do okay thank you I feel like I've got some good direction here absolutely good luck --- About this transcript Read from YouTube's own caption track and 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