# The 2-Minute Video That Turns Into a $297/Mo Client (They Ask You to Send It)

Channel: Adam Erhart
Video: https://www.youtube.com/watch?v=VfSUCg1Gn2w
Duration: 18 min
Language: English
Words: 3876
Transcript page: https://viewrankai.com/tools/youtube-transcript/VfSUCg1Gn2w

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[0:00] If you're trying to get clients by sending messages to business owners and you keep getting ignored, sending more of the same thing probably isn't going to fix it. What you need is a reason for the business owner to actually write back. And the easiest way I found to do that is to offer them a quick 2-minute video showing them something specific that I noticed about their business. But here's the important part. You don't

[0:20] send them this video out of nowhere. Instead, you send one short message asking if they want to see it first. If they say yes, then you record the video and send it over. And now you're actually talking to someone who's actually asked to hear from you. There's no cold calls and there's no recording videos for people who might never watch them, either. But let me show you a real example. This is a foundation repair company in Oklahoma City, and they've got 16 Google reviews. Now, I'll scroll up a bit and some of the companies above them have 100, 200, 400, even 1,000 Google reviews. That is a problem that

[0:53] the business owner can see with his own eyes the second that you point it out to him, which means you don't have to convince him of anything. All you got to do is just show him the gap, show him how you'd fix it for $297 a month, and all of a sudden your message doesn't look like every single other message sitting in his inbox. And I know this works better because before I figured this out, I spent years getting clients the much harder way. In my early years, I drove to networking meetings every single week. 6:00 a.m., cold, dark, standing up in front of a room full of

[1:22] strangers to talk about marketing. Needless to say, everybody was super excited to see me. And here's the honest part. Back then, I was barely qualified to be talking about it, and my stomach hurt before every single one of those meetings. Seriously, every single one. But even then, I still knew more about marketing than the plumbers and the realtors and the contractors that were sitting in that room. Not more than the experts, of course, but more than the people that I was trying to help. Now, today, I don't drive anywhere to try to get clients, and I don't cold call anyone, either. Instead, I send a simple

[1:52] 2-minute video from my laptop to a business owner who asked for it first. Now, over the past 10-plus years, I built three seven-figure agencies, worked with over 1,500 small businesses, and run thousands of campaigns. And today, I do it all as a one-person agency with zero employees. So, this isn't something that I just read about somewhere. This is what I actually do

[2:10] every single day. So, here's the deal. By the end of this video, you're going to have the two-minute video script word for word. You're also going to have the exact message that gets the business owner to ask for it, and the follow-up for when he doesn't answer, and the close for when he does. And I'm going to give you the answers to the three most common objections that you're going to hear. So, you can land a $297 a month client without ever getting on a sales call. Now, what you're actually going to sell them is a simple Google review system that I call the review engine. It

[2:38] asks every customer for a review, follows up automatically, and takes the whole thing off the owner's plate. I'm going to show you the entire system in just a minute, though. And that whole process is just three steps. Step one, you find the right business. Step two, you send one short message. And step three, you record a two-minute video, but you only do this for the people who say, "Yes, I want to see it." So, step one is finding a business where there's an obvious review gap, like the one that I just showed you. So, to do that, we're going to open up Google and search for

[3:06] any local service in your city, or any city, really. And if you're sitting there wondering which service to pick, just start with foundation repair. Now, I appreciate that nobody dreams about marketing foundation repair businesses, but that's one of the main reasons that I like it. Back to Oklahoma City here, search foundation repair, hit more places to open up the full list. And now, what you're doing is looking at the review counts because you're hunting for one specific thing. A business that clearly does good work, but has way fewer reviews than the places right around it. All right, so up at the top, you've got PowerJack, which is an ad,

[3:40] but they're sitting at only 57 reviews. Got Oklahoma Foundation Solutions, 4.9 stars, 415 reviews. You got Vesta Foundation Solutions, 4.8 stars and 1,000 reviews. Patriot with 135, Ramjack, cool name by the way, they've got 264, and the list just keeps going. And then, a little further down, you've got Mega Foundation Repair, sitting at five stars, a perfect rating, but with only 16 reviews. And if we click into those reviews, it actually gets better, well, for you at least. See, the newest one is a month old, but the one before that is a year old. And if we keep scrolling, that trend continues with most reviews being a year or two old or

[4:19] older. And the owner hasn't replied to a single one of them. So, 16 reviews, zero replies, and only one new review in the past year. Now, I call these ghost town profiles because, while they're technically alive, there's no signs of recent human activity. Now, write down 10 of these businesses and that's your list for today. Tomorrow, you're going to find 10 more. And from there, we move

[4:40] on to step two, which is the message. Because finding the right business is only half the job. If the message you send looks like every other marketing message out there, every single other one in their inbox, they're probably going to ignore that one, too. But before we get into exactly what that message says, you need to know where to send it. And there's three places that I'd use, none of which require picking up the phone. The first is email, which for most of these businesses is going to be listed right there on their website. Second is a Facebook or Instagram direct message, and third is their website contact form,

[5:10] which I appreciate sounds far too unsophisticated to possibly work. So, naturally, it does, because it usually drops straight into the owner's inbox. Now, if you're only going to use one of these, make it email. Also important to remember here, when you reach out, you're not sending the video yet. You're just sending one short message asking for permission to send it, which keeps the whole thing low pressure and gives the business owner an easy reason to reply. So, you might want to screenshot this next part or write it down, because this is what you're going to send, word for word. Hey Mike, I was looking at foundation repair companies in Oklahoma

[5:42] City, and Mega Foundation Repair kept catching my eye. I noticed one thing on your Google listing I think is costing you calls and it's a pretty easy fix. I recorded a quick 2-minute video walking through what I mean, no charge, nothing to sign up for. Is it all right to send it over? Now, you might have noticed something about that message. It says that I already recorded the video and at the moment that you hit send, you haven't. But, here's why I'm fine with that. The video takes 2 minutes to make and the second he says, "Sure, send it over." Well, you record it. So, it

[6:11] exists before he's even finished his coffee, which means we're not exactly constructing an international web of deception here. And that's the important distinction because your job each day is not to record 10 videos. Your job is just to send 10 of these short messages to 10 businesses. Once you've got the rhythm down, that might take you half an hour tops, which you can do on a lunch break or after dinner. Then, when one of those business owners replies and says, "Yeah, send it over." That's when you record the 2-minute video. So, you're only ever making videos for the people who have told you explicitly and

[6:42] directly that they want to watch one. So, here's how you record it. I use Loom, which is free screen recording software and you're keeping this video to 2 minutes per video, 3 minutes max. And all you're going to do is walk through their Google listing like a friendly person who happened to notice something. But, let me just record one real quick here just to show you what it could look like. Hey Mike, thanks for letting me send this over. So, I'm looking at your Google profile right now and first of all, you've got a 5.0 rating, which is great. Clearly, the

[7:10] people you work with are happy with you. The thing that jumped out at me though is the reviews and specifically the number of reviews. You've got 16 while some of the companies showing up around you have 300, 400, even more. Some have a thousand. And the reason that I want to pay attention to that is because when somebody in Oklahoma City searches for foundation repair, they're seeing all of these businesses side by side. So, they probably don't know any of you yet. So, these review counts become one of the easiest ways for them to decide who feels like the safer option. Now, importantly, this doesn't mean that any

[7:43] of those other companies are doing better work than you. My guess is they just have some kind of system consistently asking customers for reviews, while you've probably been too busy just running your business. The good news though is that this is completely fixable. And there's actually one thing that you can do today that isn't going to cost you a penny. You see, you've already got 16 customers who took the time to leave you a nice review, but none of those reviews have a response yet. Even just going through those and replying with a sentence, maybe even two, shows the next person that's reading them that there's an

[8:14] actual business owner here that's paying attention. Now, there's a couple of other things that I did notice that I couldn't fit into a short video like this, but if you want, just hit reply and I'll send those over, too. And that's the whole thing you say. It's about a minute, maybe two of you talking, and the rest of the video is you scrolling down to his 16 reviews up to the guy with a thousand, looking at his business reviews so he can see his the missing replies for himself, because what you want him to see here is you want him watching his own listing and not just watching you talk. Because

[8:42] there is no subject that is more interesting in the world to somebody than themselves. So, we want to keep it focused on that. What I really want you to notice here though is not what the script is doing, but more importantly, what the script is not doing. You see, you may have noticed that we're not pitching, we're not selling, we're not

[8:59] offering anything in this video at all. All we're doing is just showing him the gap, and then you're just going to hand him the one fix that he can do today, and then you leave the door open. So, the only thing left for him to do is hit reply and ask how you'd it. Then how you'd fix it and what you'd fix it with is exactly what I'm going to show you now. Now, real quick here, the system that I'm going to walk you through runs inside of HighLevel, which is the software I use to run my entire

[9:22] one-person agency with zero employees. So, here's the fastest way to get it. I've got a link in the description below this video where you can grab an extended 30-day free trial of HighLevel, and when you start through my link, you're also going to unlock my complete Agency OS, which has over $15,000 in pre-built and follow-up automations and client outreach scripts and sales scripts and a 30-day high-level quick start all installed into your account with just one click. There's private community access as well and a whole lot more and

[9:48] the link's in the description below. Now, here's the part that stops most people cold. They send the messages, nobody replies within a day, and then they decide nobody's interested. So, here's what you need to know. No reply is not a no. It's a not right now, I'm under a house. I mean, these are busy people running real businesses and nobody has ever woken up in the morning and thought, "Wow, I sure hope a stranger messages me about marketing today." So, you follow up and the follow-up is simple because you're not writing anything new, you're just saying this. "Hey Mike, one more thing I noticed since I messaged you, Triton

[10:22] just crossed 300 reviews and I've got a quick way to help close that gap. Is it all right to send it over?" That one follow-up lands a big chunk of the replies you're going to get because most of these people weren't necessarily ignoring you, they were just busy. And if he still hasn't answered a few days after that, you send one more. Here it is word for word. "Last one for me, promise. I know you're busy, so totally get it if this slipped by. Just didn't want the video to get lost in the shuffle. Is it all right to send it over?" Okay, so we watch the video and

[10:50] he writes back, "Yeah, so how does this work?" And this is the moment where people panic and they start knocking money off a price that nobody even objected to, which is a negotiation with yourself. And you're losing. Remember, he's already seen the problem on his own screen. So, your only job now is to explain the solution. So, here's what you respond with. "Awesome. So, I'll set up a system that automatically asks every new customer for a review and follows up with them. So, you don't have

[11:15] to remember to do any of that. We can also reach back out to past customers and ask them for reviews and every new review can get an automatic reply from you as well. It's $297 a month and usually one extra customer more than covers that. Want me to get it set up this week?" Now, let me show you what most business owners do and what this system is actually replacing because most businesses out there are doing it pretty much the same way right now. This is what they do. The owner [snorts] finishes a job, they mean to ask for a review, they get busy, and then they forget. Then 3 days later,

[11:46] they might remember, they maybe make a mental note to do it, but then life gets busy again, so they forget again. So, what this system does instead is take remembering completely out of the equation. The moment a job gets marked as complete, that becomes the trigger that starts everything automatically. Let's hop back in my computer and I'll

[12:03] show you the whole thing top to bottom. First, a check-in text goes out, then the customer gets the review request with a link that takes them straight to the Google review box. And then, a couple days later, they get one gentle reminder. Before that reminder goes out though, the system checks whether they already clicked the review link. If they did, everything stops there, which means that nobody gets bothered twice because we're trying to create reviews here, not create new enemies. So, from the owner's

[12:27] perspective, that's the entire system. Three polite messages that go out automatically without anybody having to remember to send them. And once those reviews start coming in, there's one more part of the service that you offered them earlier, which is replying to those reviews automatically. How you do this is you flip this on, you set it to wait 10 to 15 minutes, and now every new review gets a personal reply written back automatically. That little delay matters, too, because replying 11 milliseconds after the review comes in is maybe a little too attentive. There's one other detail that matters here as well, which is that every customer gets

[13:01] the exact same request with the same Google review link. You're never deciding who should or who shouldn't get asked for a review because that's called review gating, and doing that goes completely against Google's terms of service. So, we just don't do it. Now, the really good news here is that you don't have to build any of this from scratch. Like I already mentioned, this is already sitting inside of the Agency OS that I mentioned earlier, so you can copy the system into a client account in about 60 seconds. From there, you connect his Google profile and customize the messages for his business. Maybe takes an hour or two the first time and

[13:34] after that, the system is pretty much ready to go and runs itself. And if for some strange reason the automation isn't ready the day he says yes, that still doesn't stop you from getting started. You can still send those three messages by hand for a week and then switch over once everything is ready because the system is really just there to make sure that nobody has to remember to do it manually. Once everything's set up then, most months is probably going to take you around 15 to 20 minutes to manage. I usually just say 30 minutes though cuz I'd rather overestimate than make this sound easier than it is. I mean, let's

[14:04] be honest, the internet is already full of enough people promising you a brand new business that you can run in 7 minutes a month. So now you know what you're selling and how the system works. But before you start offering it, you should also know what to say when a business owner comes back with a few questions. So, here are a few objections that you're likely to hear. Let me just give you the responses that I'd use word for word. And you might want to write

[14:25] these down or screenshot these as well. The first one is when he says, "I'll just do it myself." And in that case, you say, "Totally can. Most business owners could. The hard part is remembering to do it after every single job forever. That's the part this fixes. It happens automatically so you never have to try to remember. Next, if he says $297 feels like a lot, you don't need to start discounting anything. You just point him back to the math and say,

[14:50] 'One extra foundation job is worth what? Five grand? This runs all month for a fraction of one job. You'd be paying me 297 bucks to go get you $5,000 jobs.' And if the objection is, 'I don't really have a customer list.' Well, that's fine, too, because you can say this, 'No problem. Every job you do from here on out feeds it automatically. So we start bringing in new reviews right away. And whatever's sitting in your booking or invoicing software, we can pull that in, too. There is one important rule on that last one though. If you message a business's past customers, they have to be people the business actually did work

[15:25] for, never some list that somebody randomly bought. And every message also needs to give their customers a way to opt out. It's really all there is to it though. So, just don't get creative with that part. Once you understand the service, the numbers are pretty simple, too. See, everything I've just shown you runs inside HighLevel, and the plan I'd recommend is the $297 a month unlimited plan, which gives you unlimited client accounts. That means your very first client covers your entire software cost, and every client after that is nearly pure profit. Texts, calls, and AI usage add small costs as you grow, so you build those into your price. Now, before

[15:58] you go send anything, there's two warnings that I want you to keep in mind here. Warning number one, the video that you send needs to be about him, not about you. See, the most common way that people kill this is by opening with 30 seconds of, "Hi, my name's Adam. I run a marketing agency, and I help local businesses grow their entire online presence. Yada yada yada." The second he hears that, that helpful video you sent them becomes call with a play button, and he closes the tab. That's why you don't need to overly introduce yourself or explain what you do. Just point at

[16:27] the thing you noticed and get into it. And warning number two goes right along with that, which is to not overproduce the video. In fact, I'd rather it look a little bit rough. Just one take, no slides, no editing, no intro music. If you uh mess up a word, just keep going. See, the whole reason that this works so well is because this feels like a real person noticed something specific about his business. They hit record, and they sent it directly to him. The minute this video starts looking polished and produced, it starts feeling like a marketing campaign. And a marketing campaign is exactly what every single

[16:58] other message in his inbox already feels like. So, in this case, the ugly version actually gets more replies than the pretty version. So, record it once, send it over. So, if I were starting this today, I'd keep the next step really simple. Grab the extended 30-day free trial through the link in the description below, get the review engine into your account, then open Google and find your first 10 businesses. But here's the thing, everything I showed you today is just one piece of how a one-person agency actually works. If you want the full picture, how to pick your niche, how to price your services, and how to put every system together, I've

[17:31] put together a complete free masterclass that I've got linked up right here that's going to walk you through the entire thing step-by-step. So, feel free to tap or click that now. I'll see you in there in just a second.

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