# Organic Reach on Facebook is BACK! Channel: Ben Heath Video: https://www.youtube.com/watch?v=V-mlYraSIKQ Duration: 12 min Language: English Words: 2496 Transcript page: https://viewrankai.com/tools/youtube-transcript/V-mlYraSIKQ --- [0:00] I've got some very exciting news and that's an organic reach on Facebook is back it's not something that we've had for many many years and it's a really big deal for Facebook marketers Facebook advertisers I'm kind of a big deal really it may well change the approach we take to the platform very exciting at this point in this video I'm going to explain how you can benefit from this organic reach because it's only in a very specific feature within the overall Facebook platform and how you can use it as a marketer to benefit your business so this is really interesting for me because when I first got involved in [0:32] Facebook advertising a decade ago it was 2013 that I started a lot of businesses were running Facebook ads to get Facebook page likes what's now usually referred to as a Facebook page follower so that they could then post on their page have that post be put in front of the people that liked their page and by doing so Market to those people on an ongoing basis without having to pay each time it was kind of like a pay once to get the the likes get the followers and then you can continue to Market to them afterwards that's what a lot of the advertising Focus was on as Facebook [1:03] evolved as a platform They removed the ability for those page posts to be put in front of anyone but a tiny fraction of your overall number of Facebook page likes for example Apple I have over 150 000 Facebook page followers and it would not be uncommon for me to get 400 views on a video let's say a tiny tiny fraction when you're looking at the overall followership and when that happened Facebook advertisers obviously adjusted we changed from trying to get those Facebook page likes and then being able to Market to them on an ongoing basis for free to running things like conversion campaigns to directly get [1:36] purchase from our ads and relying solely on our ads to generate those conversions to get the lead to get the sales whatever it is as opposed to trying to follow up with them on an ongoing basis if we did want to follow up with people that we'd already advertised to once we would simply advertise again you could see why Facebook now meta made this change they wanted businesses and advertisers to be able to pay have to pay each time to put their stuff in front of people but that is now changing which is really really interesting and we may well revert back to some extent to some of the previous tactics where [2:07] some more of our marketing efforts are going on getting Facebook page likes getting Facebook page followers because we know we can can put our stuff in front of them much in the same way that you see on other social media platforms a lot of people invest a lot of money and effort into getting Instagram followers because they know that a percentage larger than what has previously been seen on Facebook are going to see their stuff when they post it and that is valuable to us as marketers so for the last I would say seven or eight years organic reach on Facebook was virtually not a thing yes [2:35] you've got some organic reach in Facebook groups and I've talked about that in in other videos but via your page just not worth the time or the effort but that is now changing with Facebook reels relatively recently Facebook added reels much like they did with Instagram and people are getting organic reach significant organic reach via Facebook reels now I heard this from a few different sources over the past few weeks maybe a little bit longer than that so I've decided to test it myself and the results are very very interesting now in order to make it a good test I've been testing basically the exact same content I've been posting [3:11] videos onto my page as I usually would as I have been for a long time and then I've been using very similar content to post as a Facebook reel and I've been comparing the difference in terms of how many views it gets all that sort of stuff and the results are very very interesting so here I am on my Facebook page and I'm going to show you the reels versus the regular posts okay so we're just going to skip past the most recent ones because they were just posted like a day ago not enough data has been collected on those for that to be meaningful so if we look at this one [3:39] this is four days ago and we're getting somewhere so this is a regular video posted on my page and we can see if we click on insights and ads that it's had 1277 Impressions 127 engagement it's had let's say 38 likes there if we scroll down to this next one another post and here we've got 50 engagements if I click on see more on ads about 2 000 Impressions so really small in comparison to my 150 000 face-to-page followers here on another one a little bit better this one 67 engagements and if we look at as an insights you know 2800 post Impressions now if we scroll [4:16] down this is one of the reels that I want you to show now unfortunately I cannot click on see insights and ads it seems to be some sort of bug going on my page where every time I do that the pages won't load it'll just crash but I can look at this data via my phone so I'll be able to tell you the results there in comparison to what we're looking at here so this video for example what you can see on the engagement the discrepancy had 124 engagements which is a lot more than any of these others and it also had a lot more views these videos here would [4:51] average let's say four to six hundred views each this real on the other hand got 4 000 views it's almost identical content it's the same format the same editing style everything same length but this is a real versus a regular page post if we go on here we've got another page post we've got 40 engagements next one down we've got 54 likes there this one this is another real okay so perfect example so we just had two there one at forty one at 52 were regular page posts this one has 252 engagements a few comments some shares as well again very similar content now again with this video I went [5:27] and had a look where I can actually see the data and it got 6200 views so the difference in terms of engagements but also in terms of views on my reels versus my page posts and this is almost identical content you're talking somewhere between five and ten times on average what you're getting through reels now if we compare this number so this reel here getting six thousand two hundred views and I've got an audience of 150 000 on Facebook you might think that that's not a huge percentage that's actually pretty decent and somewhat in line with what I would see on other um social media networks for example on [6:08] my YouTube videos I've got again about 150 000 subscribers there and if I get 6 000 views on a video in in say the first week perhaps that's relatively decent this this is not that old as of the recording this video it's just over a week old this one hit okay and same will be true on Instagram I've got you know a tenth of the following and I will get 600 maybe a little bit more in terms of view so it is actually pretty in line with other social media um platforms and this is really really exciting to see these discrepancies I think it means a few things for us as [6:39] advertisers I'm going to explain what this means and how we might want to adjust our strategy in a second before I do I just want to quickly tell you about something that we're now offering that is very new you probably haven't heard me talk about it before and that's one-to-one Consulting sessions a lot of people that follow my content aren't at the 3K per month budget requirement that we need for us to be able to take over your campaigns and run them on a done for you basis if you're before that level you can now book a 45 minute call with one of our Facebook ad account [7:08] managers these are people that are running our clients campaigns they have all the expertise that that we have within the business and we've set aside some of their time to be able to handle these one to one cause where they can take a look at your campaigns recommend adjustments they can answer any questions you have and help you as quickly as possible improve your results and hopefully one day get to the point where you can actually work with us it's a much more affordable option right now these one to one 45 minute sessions cost 165 pounds that may well increase in the future so if you're interested go ahead [7:36] and click on the link in the video description below there you'll be taken through to a page on a website where you can literally just go ahead and book in a call that suits your time they're done via Zoom screen share function we can walk through anything that you want think you're going to find it really really valuable if you want an expert to take a look at what you're doing and help you improve your results so the fact that we've now got some organic reach back on Facebook what does that mean well firstly there's going to be more value in acquiring followers now I've been quite a big Advocate more than [8:05] most in running Facebook page like campaigns or Facebook ad campaigns designed to get followers at least initially to do what I call priming your Facebook page if you're going to be running conversion campaigns on Facebook let's say you want to make sure that your page doesn't look empty you look like a legitimate business you have some followers you have a bit of Engagement going on so I've recommended that people Prime their page purely for appearances sake and they and they get that there so that when people see their ads for their products or services and they come through and check them out by their page they look like a legitimate business one [8:37] they want to work from however in addition to that benefit you may now also be able to post reels via your Facebook page and get significant engagement on those reels which we know can be really valuable in terms of converting those people into customers not something you're going to have to pay for so in terms of should you be running Facebook page like Facebook page follower campaigns yes should you be doing more of it now than I would have recommended a year ago two years ago there's a good chance that that's going to be the case this is still pretty new but if this continues that's definitely [9:09] something that I'm going to be recommending so the value of those followers is going up which is great it also means that your regular Facebook advertising paints come with an added benefit when you're running conversion campaigns to generate leads to generate sales you are going to inevitably acquire followers you're going to to get engagement and previously that hasn't been overly useful maybe you could turn that into a custom audience that you can then retarget or you can use it as a source audience to create a look-alike audience that's been the only sort of additional benefit you get from getting those followers and those page likes however if we're now able to Market to [9:43] them on an ongoing basis that's great that means that when you're running your regular campaigns and you you get a few thousand new followers that you're going to be able to reach a reasonable number of those people and you're not going to have to pay for it so instead of having to always retarget to put your stuff in front of people perhaps some of them the most Keen the most likely to purchase are going to see your reels which wasn't the case you know you couldn't organically reach those people a year ago you had to pay so it's only a benefit to Facebook advertisers and the [10:12] extra good news is that it's probably very easy for you to take advantage of this feature and take advantage of this organic reach over the past seven or eight years the only place you could get organic reach on Facebook has been in Facebook groups but it's very time consuming and difficult to build a Facebook group I have a Facebook group with over over 175 000 members and I can say it requires a lot of time effort monitoring Etc however to just post reels onto your Facebook page that's a lot easier to do there's a good chance that as a marketer you're probably already creating that type of content on [10:45] say Instagram or Tick Tock or elsewhere it's something that you could probably quite easily repurpose for your Facebook reels or perhaps you could just post it straight away for example I'm posting some of my YouTube shorts directly as Facebook reels some of my Instagram reels directly as Facebook reels is absolutely something you can do so it's very very easy for me all of a sudden to go and get thousands tens of thousands on a on a monthly basis extra video views I know that's going to lead to clients customers Etc down the line and it's not costing me anything which is fantastic so if you've been going [11:18] through this video thinking great Facebook followers are now more valuable but how do I actually go ahead and get them I'd strongly recommend you check out this video it's a full tutorial where I show you exactly how to set up a Facebook page follower campaign you can create a campaign with that as the objective they don't cost a lot at all to get followers when you do it right if you go ahead and check it out you'll be able to build a large following on Facebook and that is now a lot more valuable --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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