# Why Facebook Bans Ad Accounts (The Truth!) Channel: Ben Heath Video: https://www.youtube.com/watch?v=UV9L3vqBT04 Duration: 8 min Language: English Words: 1686 Transcript page: https://viewrankai.com/tools/youtube-transcript/UV9L3vqBT04 --- [0:00] in this video i'm going to explain the real reason why facebook bans so many ad accounts it's not because they don't want small advertisers advertising on the platform which is something you hear from a lot of people and it's just not true but your ad account is way more likely to get banned if you are a small advertiser so to understand what's going on here we need to understand what facebook or meta is what's their objective what are they looking to achieve yes they want your money you as an advertiser are their customer their users are not their customers that's actually their product we're their customers they care about us a lot and [0:31] facebook actually told us that during the ios 14 release that the majority of the revenue and profit and the massive profits they generate from that revenue come from small and medium-sized businesses it's not like they just want to work with big large corporate entities that's not the case at all but above taking your money the highest priority thing is that they retain the users on their platform because that's their product and they absolutely want to police it closely they absolutely want to make sure that they can maintain a good user experience they don't want any advertisers doing things that put users off and make users on facebook and [1:06] instagram and maybe in the future whatsapp go ah i don't want to use this platform anymore that's the thing they're really trying to avoid and because of that ad accounts get banned when facebook thinks that an advertiser within that ad account is going to do something create ads that's going to lead to a poor user experience and that's why they've created this facebook advertising policies document which i've got in front of me right now i'd strongly recommend you check this out if you haven't already been through it and you are advertising on facebook and instagram i'll include a link in the video description and from this you can see i'm not going to [1:35] go through all the points but from this you can see that facebook's trying to make sure that we don't include anything in our ads that could be even slightly controversial anything misleading anything that's going to lead to a bad user experience and that can go from things that are really quite controversial and obviously not the stuff that people want like illegal products and services all the way down to much more minor things that a lot of people wouldn't have an issue with okay and facebook's looking at this through the most sensitive lenses there's many things that you think well how on earth is that misleading or how on earth could [2:05] that be controversial or offensive to some people well me and you might agree on that but there might be some people that might find it that way that might find that controversial might find it offensive and that's who facebook is sort of bringing the line down towards um and this is understandable i'm actually kind of glad that facebook polices things closely because there's been a lot of advertisers on facebook and instagram that have not behaved properly shall we say a lot of drop shippers not all dropshippers obviously but some dropshippers that have been misleading around how long it's going to take for the product to deliver to [2:37] arrive and then when it does arrive it's no way near as good of quality as you were led to believing in these sorts of things have happened and facebook's trying to get rid of all that sort of stuff along with the more obvious ad account bans that that take place and it helps protect the integrity platform helps protect us as facebook advertisers because we don't want users going i never buy anything from a facebook or instagram ad because they're all rubbish that would be terrible for all of us so this is important now is facebook system for working this out and working which ad accounts should be banned or which [3:06] one shouldn't way overly sensitive 100 it is flawed and it leads to a lot of ad accounts being banned when they shouldn't be but facebook meta are taking the approach that they'd rather be safe than sorry and all this stuff and that's what we're dealing with and because facebook has millions of advertisers there's no way they could hire enough people to review each individual ad individually as a person ai does a lot of this work and it gets it wrong all the time and facebook is aware of this okay so they've got um like their support documentation here if we scroll down you know troubleshoot and disable that [3:36] account scroll down to this section down here and we they've got a section here saying what to do if you think your ad account was disabled by mistake and you can um request a review where you are effectively saying look i think that i got it wrong here can you please get a person to take a look at this and and uh and meta will go ahead and do that for you so don't take it personally if you do get an ad account ban appeal the decision if you haven't made any mistakes then you're going to get it back if you've made big mistakes then you are unlikely to get it back if [4:03] you've made small mistakes facebook will probably say you made these mistakes don't do it again you'll be fine but i want to highlight this section here repeated violations if we find that that account is repeatedly trying to run ads that don't comply with our policies we may determine the advertiser represents a risk the platform which is exactly what i'm talking about that's what they're worried about it presents a risk to the platform and facebook really earns on the side of caution here if they suspect that your ad account represents a vista platform they're just going to go ahead and ban it straight away so a good thing [4:30] to do as a facebook advertiser is to keep an eye on account quality which is linked through here or you can access it from within your facebook ad account and in account quality you can see for example number of rejected ads all sorts of useful information's worth keeping an eye on this now i have to say that meta does bend the rules a lot and they do it primarily based on two factors the first is location advertisers in certain locations give facebook meta a lot more issues when it comes to following advertiser policies than others and if you happen to be advertising for one of those in one of [5:01] those locations you might see that your ad account is more likely to get banned your ads are more likely to be approved not because of anything you've done but unfortunately because of what people near you have done um in in establishing that precedent okay so that's the first thing second thing is budget facebook will allow you to get away with more stuff if you spend more on the platform or have spent more on the platform you are far less likely to get rejected ads in here in ad accounts that have a history of large ad spend does that seem fair no but it is understandable you see facebook is [5:32] always weighing up the risk versus reward are they willing to take a slightly larger risk on an ad account that is spending a lot more with them yes much in the same way that you might take on a more difficult client if they've got a particularly large budget or you know you might meet special requirements for that really large order of product because it's a really large order of products you're willing to do that facebook is a for-profit business and that's what they're doing it they're weighing up that risk versus reward also with larger advertisers they can um they can dedicate more manpower to it actually [6:05] getting human beings to review that sort of stuff larger ad accounts tend to get better access to reps and things like that so it's not a one-size-fits-all approach here at all there are definitely tears definitely things that larger ad accounts can get away with and often when you see ads pop up and you think how on earth has that gotten approved most of the time it's because it's coming from an ad account with a lot of spend history and as i said they bend the rules the long term solution here for smaller advertisers seems to be that they just go ahead and improve their iai systems and actually get better at [6:37] automatically detecting which ads are a problem and which ads are aren't a problem and and remove so many of the ads that get disapproved incorrectly and so many of the facebook ad accounts they get banned incorrectly so what do you need to do as a facebook advertiser to help ensure that your ad account doesn't get banned or get it back if it has been and make sure it doesn't get banned again and first thing obviously go through this advertiser policies document i've already recommended that the other thing is to think about your ads and what it is that you're advertising through facebook or meta's eyes is what you're doing likely to annoy [7:10] users put them off the platform in any way if it is then there's probably something you need to change in order to get your ads approved and not run into any issues going forward and if you do have an active facebook ad account you absolutely have to check out this video in it i show you a brand new way of advertising on facebook that can deliver unbelievable results it'd be well worth your time check it out --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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