# How To STOP Facebook Ad Click Fraud Channel: Ben Heath Video: https://www.youtube.com/watch?v=Tqb96dFuXss Duration: 6 min Language: English Words: 1376 Transcript page: https://viewrankai.com/tools/youtube-transcript/Tqb96dFuXss --- [0:00] hi guys it's ben heath from lead guru and in this video i'm going to talk about facebook and click fraud how much of an issue is it what can you do about it as an advertiser and all that sort of stuff before i get into trying to very quickly ask to hit that thumbs up button and of course subscribe to my channel if you haven't done so already very importantly up to date with all the latest facebook and instagram advertising stuff if that's something that's important to your business okay so click fraud is something that all digital marketers encounter and worry about at some point there are platforms [0:31] like for example google ads particularly the search network where it can become a real big issue where perhaps you're operating in a very expensive industry you can be charged an enormous amount for each individual click and if there's people clicking or bots clicking on your on your ads and they're not real people they can waste a huge amount of your budget on facebook it is a thing it does occur the scale to which is an issue is i think overblown by some people and in my experience it's not something that happens massively and it very very rarely takes up a significant proportion of any advertiser's budget [1:08] but it does happen so when we're talking about facebook ads sort of click fraud or even impression ford because it's different ways you can run facebook ad campaigns we talk about two major things the first being activity from your competitors okay competitors can click on your ads they can come through to your website and they can even do a lot of stuff i've heard of people purposefully clicking on a competitor's ads going into their website adding a load of stuff to cart playing around knowing that they're never going to buy anything and that's going to waste their competitors budget because they're going to be retargeted and all that sort of [1:37] stuff and you know that sort of thing does happen and it's unfortunate very very little you can do to prevent something like that but to be honest is that much of a problem that's only going to represent a tiny tiny proportion of your budget facebook ads doesn't work like the google search network where you might be only after a relatively small number of clicks and charge an enormous amount per click facebook operates on an impression basis you really the way facebook thinks about their product and what they're selling is in cpm terms cost per thousand impressions and yes you see in your ad account cost per click and cost per [2:13] conversion things like that but really what they're thinking about facebook side of things is cost impressions so if you had a few competitors doing that sort of thing it's going to be a tiny proportion of your budget spent on them it's just not something to really worry about and in terms of their messing up the optimization process by adding to cart messing around if you've got almost no conversion volume maybe it's just not something you need to worry about not a lot you can do about it no point uh you know not being able to sleep because of this issue the more common thing that you see come [2:46] up when it comes to to irregular activity and potentially facebook advertiser's budget being wasted is actually bots and you may see in your facebook ad account pop up with warnings every now and then saying we've spotted some unusual activity or there's been they may even use the word bots they won't use the word click fraud or anything like that but then when you use the word bots and they say um this has taken place therefore out of the 10 grand you spent last month we are refunding you 2.43 it's always just a minuscule tiny amount and so that shows a couple things right a that it does happen [3:21] b that facebook is on top of it to some extent and they do know it's an issue and they're working very hard to prevent it and see that it really isn't much of an issue because if it's you know you spend ten thousand dollars and they refunded 2.40 whatever and it's normally those sorts of numbers um it's just not something to stress about it's not going to make any difference to your results if you suspect or feel that a significant proportion of your budget is being wasted on bots which are obviously never going to go on to to purchase then what you can do is you can come in here [3:51] and that's why i've got this set up at the asset level click on manual placements and remove the audience network because the audience network and facebook will say this in their little warnings that pop up in your ad account is nearly always the culprit for the location where bot activity will occur and waste your budget as an advertiser facebook's very good at policing their apps facebook instagram messenger and making sure that sort of stuff doesn't happen but obviously the audience network they have far less control over those the audience network tends to be things well it's external to facebook so it tends to be the sort of thing where [4:23] you click off facebook onto something and you see ads but they don't have facebook don't have as much control so you see a little bit of a refund now when facebook is identifying there's been some bot activity and refunding you are there was going to be accurate around the extent to which that's an issue probably not if i'm if i'm being honest do i think it might they might be underplaying it a bit yes probably that would sound likely from everything we know but do i think that it's a big issue no so basically in terms of facebook ad click fraud or impression for anything like that it's not something that keeps [4:54] me up at night not something i think you should worry about facebook advertiser if i have had people who are convinced that there are rare cases where it is being much of an issue um you can go ahead and remove the audience network but again it's really important you're running the right campaign objectives if you're using conversions for example you're far less likely to run into this issue than if you're running traffic campaigns because um with conversions facebook's going to optimize people that convert and the bots are never going to go ahead and convert or very unlikely and to do so whereas they may well register as link [5:23] clicks and things like that okay so hopefully this video has been useful before you go a couple of things i want to quickly mention the first is a free webinar i've created called one killer facebook advertising strategy to supercharge your results and in this webinar i break down the single most important thing that you need to get right as a facebook advertiser to see fantastic results like if someone came to me and they're like i'm new to facebook ads or i've been doing it a while and i want to get better results what should i do it's this thing and i go through it in a lot of detail [5:48] strongly recommend you check it out it's completely free link is in the video description below i think you'd be very glad that you took the time 40 50 minutes long not too long and yeah it's it can be a real game changer if you're looking for better results um if you found this video useful please give it a thumbs up please comment below to let me know and of course subscribe to my channel make sure you're up to date with all the latest facebook and instagram changings all the meta changings metaverse changings that we're now going to be getting into and all that sort of stuff i'm here to make [6:14] sure you are thanks guys bye for now --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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