# Don't Build An AI Company, Do This Instead Channel: Dan Martell Daily Video: https://www.youtube.com/watch?v=TRpd_KvwS6U Duration: 4 min Language: English Words: 769 Transcript page: https://viewrankai.com/tools/youtube-transcript/TRpd_KvwS6U --- [0:00] This is the reframe that I want to teach everybody, okay? Most people, what's happening right now, and you're not alone in this, is everybody has a services company, you know, and it could be any type of service, health, manufacturing, infrastructure services, and then they realize AI is cool, and then they start building tools to help them in their service business, and then now all of a sudden there's an opportunity to build [0:29] an AI company. So, what happens in the world of software, we call this a software as a service. What I want to encourage everybody to consider that what we should be doing is a service as a software. Because the probability of you taking any of your businesses to be a hundred million, it's possible. I believe you have the skill. It's impossible if you [1:03] try to do them all. And right now you know how to do one thing to a million, but like I said, there's different break points. One, three, 10, 30, and at each level it's going to require a different level of expertise. Starting an AI company is a completely different set of skills. Different level of intuition and [1:26] understanding and being able to do it. So, I love that you figured this out. I love that you've seen opportunities to start your own little studio. I'm going to highly encourage you to take all of that energy and put it in the service and build this. This is, just so you know, where all the AI companies are going. Every AI company has realized the future is I have a solution to a problem, the market people have a problem, I'm going to get them as a customer, I'm going to use AI on the back end to deliver it. That increases [1:58] my margins. And truthfully, if you use AI in any service business, then all of a sudden, your ability to grow goes faster because you increase the workflows. You increase your margins. You have more resources to invest. The metric to measure is revenue per employee. Right now, every one of these companies, and your total revenue divided by the amount of people, your revenue per [2:21] employee is going down. Mhm. It's a bad trait. And you're not even past the swamp, the hard part. Mhm. Which is between three and five. You're still stuck at one. You haven't developed the skills yet. And if you think you're going to compete against the AI companies out there, people like me and all my friends that have been doing this for 28 years, [2:44] Right. I just wouldn't take that bet. I think what you do, and everybody on this call takes the AI, applies it to the services, and become a service as a software. Not software as a service. Okay. What about the product business? The product that stemmed out of the services. I always ask myself, what does the full expression of the business look like, and is there any evidence that those companies exist? I'm not saying the product business doesn't exist, but you already know how to do this service, and there are examples in the market of [3:12] publicly traded companies that do that. Mhm. You just got bored. And you saw this other thing, and it was exciting, and it's fun, and it's great to go double click on it. You just were missing the strategy part. Do the AI, apply it to your services, grow your revenue from one to three to [3:33] five to 10. If that's your goal, you want to get there faster, that's how I would do it. Real quick, you've made it to the end. Let me tell you what I know about you. You're not somebody that's looking to do shelf help. You're not somebody that's just doom scrolling on social media. You're here cuz you want to build, build a real business, and you're sick and tired of not getting the real insights to grow inside your business. So, I want to help you avoid all the pain trying to figure this out the hard way like I did it. That's why I put together everything I've ever learned into the Scale [4:01] Workbook. It's the internal document that I use with every founder I work with that turns a chaotic business into a money-making machine and teaching you all of this without burning more hours. It's totally free. The link is in the description or you can just scan the QR code on the screen cuz I'm here to help [4:15] you build your empire. --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). ViewRank AI finds the videos already beating a creator's own average on Instagram, TikTok and YouTube Shorts, transcribes them from the audio itself in more than 60 languages, and turns what worked into new ideas and scripts. Free transcript tools, no account needed: https://viewrankai.com/tools How to read any video this way: https://viewrankai.com/llms.txt