# I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube

Channel: Greg Isenberg
Video: https://www.youtube.com/watch?v=SYbQqMeq48o
Duration: 1 hr 45 min
Language: English
Words: 20479
Transcript page: https://viewrankai.com/tools/youtube-transcript/SYbQqMeq48o

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[0:00] Patty Galloway this is the guy that's worked with everyone from Mr Beast to Red Bull on their YouTube strategy and in this episode he walks through in about 90 minutes a 12 Monon plan for you to Kickstart and build your very own YouTube channel that can scale to millions of subscribers now this is important not just if you want to create a personal brand this is also if you're creating a business YouTube is an incred incredible place to have an audience and he walks through uh this whole whole whole YouTube cheat sheet which he prepared for everyone on the startup ideas podcast you're going to love this

[0:43] episode it's long I will say but if you stick through to the end you'll know more about YouTube than 99% of people start siing time baby [Music] Patty Galloway on the Pod what are we what are we learning today Patty I'd love to to give your audience a bit of a a cheat sheet into YouTube uh into YouTube strategy because this is what I do all day every day this is what I focus my life on and I think um if by the end of this podcast I can sort of dispel a few myths and give people some good ideas of how to to tackle what is

[1:27] in my opinion the best platform to grow a an audience on I think that would be a great use of time I mean I'd be honored you know Patty you you work with the biggest creators in the game you've worked with Mr Beast you've worked with small creators who become big creators the Noah kagens of the world um I see you out there so uh I'm excited to hear what you what you've got in this cheat sheet by the end of this pod what's what's someone going to be able to to take away I think the main thing for me when it comes to the sort of basis of what I teach

[2:06] with YouTube is that YouTube is not a video platform like everyone thinks YouTube is like YouTube videos obviously and you know I'm being a bit silly but realistically most people look at YouTube and say I need to make a video what I love for people to think about by the end of this call is I need to make a video but before that I need to understand what video to make the strategy behind choosing ideas packaging so when a YouTuber says packaging they're referring to title thumbnail basically like the packaging of a product just in how when you're building a startup or a consumer product or whatever it might be you have to

[2:42] think about your marketing your branding your packaging the same is true for a Youtube video um and that's a big difference when it it comes to other platforms like even something like a Tik Tok where content is served to You YouTube there is still that decision made by the user of clicking on a video um so I'd love for people just have a really good understanding of how to think about that and um I also have a bit of like a a month by month plan so if anyone is you know watching this podcast and is like hey next 12 months I want to like build a a channel maybe for

[3:13] their personal brand for their company to just like learn the game of YouTube I have a a month by Monon really simple plan that people can follow um so yeah if we kind of change some hearts and Minds about how this platform works and give you a plan I think that's a really good use of time before we get into that why should a founder or someone building a business even care about YouTube I mean that's a that's a really good segue to to start screen sharing because I actually put together a a little um sheet with some points on why I think YouTube is so important so let me just

[3:47] start sharing my screen and I can actually get straight into this nothing gets people on this podcast more excited than when when the guest starts sharing the screen oh like dopamine just let's go all right Patty's sharing the screen what do you got amazing amazing so I'll talk a little bit about this graph in just a second but this is a a viewership graph graph for long form views for one of our clients and there's a point you I really want to make but um I think when I when it comes to Why YouTube which is literally literally the question at the top of this page like why YouTube why

[4:19] should I put focus on YouTube um one of the first things that comes to mind for me is I think people put YouTube in the same bracket as Instagram Tik Tok Facebook even maybe X to an extent and look at it like a social media platform but when you look at Who YouTube are competing with and when you look at what YouTube is becoming to me it's much more like a streaming service it's much more comparable to a Netflix or um an Amazon Prime in how people actually consume content nowadays like for example this might shock some people in the audience but for a lot of our biggest clients in

[4:55] my company we're getting 60 70 sometimes as high as 90% of our viewership from TV so from people watching on TV as their primary device type so I think there is this kind of perception that YouTube is like this oh you're on your phone you're flicking through cat videos or whatever but in more recent years I think that's changed to being hey this is actually a streaming service this is TV this is TV in 2025 and Beyond um so I always like to sort of start with that point of like no this isn't just Instagram or Tik Tok this is its own streaming platform and the interesting thing if you look at

[5:31] data neelon actually put data together YouTube when you look at the total time spent streaming content on YouTube it's the biggest streaming service in the world so more people stream content on YouTube than on Netflix or any of these other big streaming platforms so it's the biggest streaming platform um one of the reasons I think YouTube is so useful for Founders or just entrepreneurs in general is the fact that it's not just a I post a video and then that video does okay and then I post another video and that does okay I almost like to look at YouTube content like digital assets and people might have heard that term before

[6:10] of like oh you know create digital assets online but I think every YouTube video I post I try to view it through the lens of this is almost like real estate on the internet forever and to kind of um back up this point of like Evergreen content I'll bring us to this graph here let me just zoom in a little bit so people can see it quite clearly but this is just month over Monon viewership again for long form no short form included on this graph for one of our clients and you can see in the month this is uh viewership from videos we posted inside the month so inside the

[6:42] month of June we did 2.6 Million last year in 2023 um and on the bottom is catalog so videos posted before the month and you can kind of see that in the month viewership is very up and down we usually have like quite slow starts of the year you see like 1 million um in 2024 January and whatnot because we just don't really um have a consistent schedule all the time and Things Can Happen some videos perform some videos don't so you see this very like up and down sort of cycle of in the month viewership then you look at your catalog you see like in the month of

[7:13] December we did 27.9 million views so this is just the December that went by 27.9 million views from videos posted outside of the month of December so older videos so we kind of have nearly 30 million long form view views coming in every month um from the catalog and you can see this number is a lot more consistent and it's growing over time versus the in the month being a bit more up and down so I really like to look at YouTube like hey this is a platform where you can make content that lives forever and I don't think that's necessarily true of a lot of other

[7:46] platforms it's true for things like search like Google search you know you make a blog post it might be very Evergreen but we do look at like X and you know we both love Twitter X and use it very heavily for promoting ourselves but I could make a banger tweet it could get 600,000 impressions in 24 hours but after that point it's pretty dead um I think Instagram is pretty similar Tik Tok has some like Evergreen longevity of content but by the time we launch this podcast actually it'll be January 15 so it'll still be live but um yes I hear you um quick break in the

[8:25] Pod to tell you a little bit about startup Empire so startup Empire is my private membership where it's a bunch of people like me like you who want to build out their startup ideas now they're looking for content to help accelerate that they're looking for potential co-founders they're looking for uh tutorials from people like me to come in and tell them how do you do email marketing how do you build an audience how do you go viral on Twitter all these different things that's exactly what startup Empire is and it's for people who want to start a startup but are looking for ideas or it's for

[9:04] people who have a startup but just they're not seeing the traction uh that they need so you can check out the link to Startup empire.co in the description my question to I'm just looking at this I'm like yeah I I buy that videos are digital assets but when I think about making content for myself one of the things I've noticed is if I newsjack meaning if I create a video that you know is based on some news event like Tik Tok is shutting down here's the five things you need to do those videos end up outperforming by 2 three four 5x so how do you how should people think about

[9:47] you know newsjacking timely content versus what you call Evergreen content and could newsjack content become Evergreen content totally yeah so I think that's a really good point because a a great example you'll see is sometimes like a YouTube strategist like myself will be like you should spend more time making videos you should make really quality videos so they become Evergreen but if a channel that's audience is news-based you know covers the California wildfires you know three four weeks after it's happened no one cares the news has moved on so I think that's a really good point I think um I always like to think of channels if you are a

[10:28] channel that covers a lot of news events you're either all in on news and then you have to sort of admit that you're not going to see good catalog viewership um at least compared to what you could do with other formats but for most channels I don't think you know even in your case I don't think you're all in on like being super time specific all the time so I think it's just about having a nice mix and balance of yes I make time specific videos but I also make videos that are have a longer tale and that aren't just as focused on right now the

[10:56] difficult thing that I noticed is even when you're thinking about this for your that you say you know it's performs three or four times better that might be true for sure but the timeline over which you're measuring might be quite short because of how just naturally YouTube shows you oh this is doing really well and it's like first 24 hours when you zoom out a bit maybe those other videos that don't start as well do pick up a little bit have you noticed that with like videos that aren't just fly specific having a bit of a longer taale on your channel um yeah yeah and also sometimes I've noticed that there

[11:26] there'd be these videos that actually I thought were timely at the time weren't timely and then like six months later just become timely or become more timely you know what I mean and it's just like I think of a I think of a YouTube video and I'm curious your perspective on this I think of a YouTube video as like a bet and I'm just like okay I'm putting this out there and the time scale for me is two years I need to think about will this video get and for me my metric is comments and likes if if I see like I I care about views way less than comments and likes

[12:14] because the comments and likes to me tell me am I pulling on the heartstrings of people am I actually creating value am I actually getting them to think um and if I do that then to me it's worth reinvesting in content and video content cuz it yeah I was worried where you were going to go at that point for a second but I love where you ended up because I thought you were going to say you care about comments and likes because algorithmically that's important but it sounds like it's purely sentiment like it's a good uh indication of hey how much my viewers actually really enjoyed

[12:49] this um versus yeah like for example comments of no algorithmic waiting like you just don't look at comments for video performance but it's a great indication of hey like it's especially with an audience like you have here that is quite um like a tribe of people into similar things I guess that's a really good like noise indicator of how well you've done well I think I think for me like what gets me really excited is when people use the comment section as like a social network I think that's a good milestone for any Creator so when you when people for example a startup ideas podcast if people are like I really like

[13:27] this idea I'm looking for a co-founder and someone like people have commented before be like DM me on you know DM me on Twitter or whatever um to me that's like you know a sign that you what you've built is working yeah yeah I love that I love that um and that also just made me think as well is like in this first point of streaming service versus social I think what's interesting is like YouTube has that kind of like time spent that you get from like a streaming platform as in how you're spending with the viewer um but there is like some social media components which is a Comon section like

[14:05] Netflix doesn't have a Comon section so you feel more connected to a community than just watching content 100% all right let's keep going totally um so yeah really do like to look at content Evergreen I think that that is a really good point though not everything is Evergreen but there is like algorithmically nothing that punishes older content if older content started getting more views than newer content on YouTube that's what would be promoted there's no like bias towards new content on YouTube um in my experience I'm curious what what you think about this Greg but in my experience um from comparing it to other like marketing uh forms like I

[14:45] find that YouTube converts second best only to email when it comes to selling to a product when it comes to selling or promoting a service I find YouTube converts really really well compared to other platforms at least at at a per user basis so that's also something to really consider as well is like you can build really big audiences on other platforms but YouTube especially if you do have like a quite defined clear audience you're going after after I find converts really really effectively um now this might not be as big of a a factor for people in your audience but it's also worth mentioning and I'm sure you've noticed this as well

[15:21] yourself is like you're kind of getting paid to make advertising content in some ways like your content is advertising what you might provide or do or even if it's just purely because you want to build community you're getting paid to do that YouTube have AdSense built in um I would say the kind of range I give most people here is if you have a western audience if your audience is primarily english- speaking in America Canada UK Europe um you're probably going to see a $3 to $10 or PM so that's the amount you get paid per 1,000 views so if you kind of do some basic mats on

[15:57] that like you look at the viewership that we see on on these channels and you just look at like December 27.9 million views you apply a $10 orpm to that that's $280,000 so like there is a lot of potential money just to make just from that and even if you are a smaller Channel like I've worked with channels that are maybe doing a couple million views a month which is still big in the grand scheme of things but a lot smaller than these numbers they're promoting a service they're promoting their book their service their product whatever it might be but they're still making 20 30k a month from YouTube kind of seamlessly

[16:34] and the audiences are also so used to advertising that it doesn't have any cost really when it comes to frustration or people feeling like you're selling too much because this is just so seamlessly integrated that it's like I can just turn this on and make money from my content which if we're being honest although we don't want YouTube to hear this like most of us would make for for free like we don't need to get paid directly from YouTube it's like such a such an extra little bonus I think is uh I think is great um another thing is it's really hard which could be seen as a bad thing

[17:05] but I think when you compare it to other platforms YouTube is the hardest one of the hardest to master um which means there is a Big Mo I think it's hard to compete with someone who has a good understanding of YouTube and and knows how to make content on the platform um and I do think there is more barriers to entry but that makes it a bit more predictable and more stable of if you get good at this you can consistently grow audiences on YouTube and it's kind of how I made my career I've been doing YouTube since 2007 I've just got really good at growing YouTube channels and I

[17:38] find lots of people enter the space and I still have that advantage of I know these skills I've been through all these different journeys of these different channels and that's a hard skill to compete with whereas I have some friends that are into like growth hacking on Instagram which I used to be into at some point as well and other platforms and there does seem to be more of a kind of like Fast turnaround over marketing tactics that are working like how can we kind of like game this system really quickly and then that gets over utilized move on to something else there's forms that that takes on YouTube for example

[18:09] like a new video format that everyone's copying or whatever but generally the platform is just a bit more stable and mature and you just need to be able to make really good videos if you can do that you're going to do well on the platform um kind of building on the same point stable there's no ban coming for YouTube anytime soon at least not that we know of um I think I feel good building a house on YouTube and as much as I I really like X and I admire um Elon in many ways like I do sometimes feel a little bit unstable on X obviously Tik Tok if you have a Tik

[18:41] Tok account right now you're feeling a little bit unstable I know there's that quote of like you know building on rented land and you know it's still owned by YouTube but it's an American company super stable makes really good money has good leadership I've met the CEO of YouTube and you know I felt really good about him that doesn't really mean that much but I felt wow this guy is a really prioritizing creators and prioritizing the platform um so I think that's worth considering if you're willing because it's such a big thing to invest time into like with this previous point of how hard it is that if you want to um if

[19:13] you want to decide if that's a good use of time I think this is a platform that's going to be around for indefinite like this is here um something as well that maybe is a point that doesn't need to be made too much but anyone that has uh kid younger siblings like it's kind of crazy how popular YouTube is with those younger demographics um so this is off the top my head but I believe total U market share of the streaming market for the us as a as a total number is about 10% YouTube 10 or 11% I've seen it get as high as 133% with 2 to 11 year olds is 33% so

[19:53] that's 33% of basically what they're watching is is YouTube um which is kind of crazy and again when I look at any of like younger siblings or cousins that are then that age cohort they're watching YouTube pretty much exclusively on their iPads on their TVs and and all those viewers are going to grow up and still watch YouTube in different forms they're going to you know want to learn about business they're going to want to learn about different things your audience might be building products and and offerings around um I like to look at YouTube as like pretty stable algorithmically as well um it's not always the popular narrative but having

[20:28] built on this platform for years like what works now hasn't changed that much from what has worked in the past that's kind of my previous Point around it's less Lottery based there's more stability there's not as much sort of gimmicks and growth acts and when I first started on YouTube I mentioned 2007 back then it was like the wild west like I was you know doing some outrageous things to exploit things I noticed around YouTube's algorithm like different things I could put in a title different things I could put in a description all that doesn't work anymore which which sucks in some ways because it was so fun but it's actually

[21:01] good now because it means that okay we we kind of understand the rules we're playing with there's no way to really exploit the system like there was previously and then I would say the final point I wan I want to talk about that for a sec go ahead because on my good days that's what I believe I'm like yeah YouTube has this stable algorithm and like you know I'm building on such a solid foundation and I just have to create good content and I'm going to let the YouTube Gods just lift me into Val Valhalla but on my bad days like today for example I posted a video okay

[21:41] so I'm in Miami I I spend thousands of dollars to bring people to Miami to do an IRL pod with Cody Schneider a friend of the Pod and cameras and people I put I you know I I I think I have an incredible conversation about this concept called digital gravity around how to actually use uh a lot of AI tools actually to basically create um you know internet audiences and how you funnel people into customers and I post me and my team post the video it goes nowhere um I refuse to believe that I was like okay I'm just going to have lunch I'm not going to change the title you know

[22:27] right away not changing the title I'm gonna have lunch and just like be a a calm stoic person and by the time I get back hopefully you know the comment section is buzzing and stuff like that and by the way I'm not talking about views to me like again likes and comments yeah um specifically comments and it's ghost town ghost town USA bro so that's when I'm like oh man do I have to do a clickbait title change right now did the clickbait title change ended up so the video was called um I'm going to tell you the offical here I'm going to give I'm going

[23:05] to give it to you straight the only marketing you need the only marketing strategy you need for 2025 and then I changed so that's what I had previously then I changed it to he built a startup using AI that prints money full tutorial in Brackets put that you know it's right now it's already at 3 on 10 you know in an hour it went from a 10 on 10 to a three on 10 and the comment section and everything and it's like damn it what do you think what do you think about that well I think what you're describing is a very like it's a common thing that

[23:44] YouTubers often find which is like hey like I've put effort into something because you described this was like IRL you got these cameras spent this money you put effort into something which is important but it's less important than Packaging so like you could do incredible I have a friend in Austin who is this like he's shot advertisements for like porch ason Martin um Adidas like he's like this incredible like creative mind he gets no views on YouTube you know his videos are incredible every time I watch him I'm like this should get more views but it's because his content isn't packaged he's not actually a really good title thumbil

[24:23] uh wizard when it comes to his content so the point you're making I don't I don't think that contradicts the point of that YouTube is a stable algorithm it's just that maybe you dislike a little bit of what that game is in that sense like hey I put this effort into something that wasn't rewarded but um to me I would look at that and say well it's still even if something is not even if something is focused on being quite clickbait in some ways or like being over the toop exaggerating like using superlatives at least we can say well that's what works and we can build

[24:55] around that um yeah don't hate the player hate the game type thing it's like I'll tell you what works from that experience it's like the only marketing strategy you need in 2025 dude no one's looking for a marketing strategy yeah it's just like it's like eat your vegetables right like no one wants to eat if you tell a kid to eat your vegetables they're not going to want to eat their vegetables not going to work but uh what we ended up with which was he built a startup using AI that prints money full tutorial it's like ultimately what do people want they want to create startups that are

[25:35] successful yeah he built a startup that prints money he that kind of adds like who is this guy Intrigue maybe I'll click in and full tutorial just the just basically it it says that it says without saying that here's a bunch of information that's going to be really valuable totally I think a a similar parallel to this is one of our clients in the business is a personal finance Creator one of the biggest personal finance creators in the world and if we make content that's around things that realistically the average American should really be doing like paying off debt typically doesn't perform well if we make a video that is like how to

[26:22] become a millionaire in 2025 following this you know system or Playbook it's like everyone's clicking that um which is like yeah maybe the maybe the viewers need a marketing strategy for 205 but it's less sexy it's less interesting than seeing this big case study that you did instead totally it just I will say I have to admit that it it does make me feel a little bad you know what I mean um it makes me feel bad because I want people to I wish I could say eat your vegetables but I end up having to make soup and instead you know I'm making vegetable soup instead of here's a piece

[27:04] of broccoli here's a dry piece of broccoli that's going to have like you know it's going to be like eating like a a box and you're G to have like broccoli stuck in your teeth no one wants that but like here's a hot vegetable soup on like a cold day with like a slice of sourdough bread you know what I mean but I do I do feel a little bit bad because I'm like I don't want people to be like I'm going to watch this and I'm going to be able to build a business that will print money right like that you have to put in

[27:37] the work and you also there's a certain degree of luck that is necessary and you have to like have place bets consistently um but I I again I think that it's helpful for people to hear these stories and have these Frameworks and have these tutorials because I do think it increases their odds of when yeah yeah I I made a tweet one time where I was like I'm 28 I run a seven fig uh consulting firm for the biggest creators in the world ask me anything and someone in the comments replied saying like how do you not be so arrogant or something and I was like I

[28:18] know how to not be arrogant it would just get no views you know like if I was just like I run a pretty successful and people aren't going to ask questions so I think so much of these things is interesting and even the conversation we've just had the last three or four minutes it hasn't been about the algorithm it's been about people it's been about human behavior and what humor are drawn to and I think what helps me sleep at night when you know I'm coming up with title thumbnails that are on the verge of being more clickbait is always like if I feel that the video has really

[28:48] good value in there um and has like a good message and and can be really good content this person should have watched then to just sell them on getting them in there to oversell them a little bit on getting them in there is the price I pay you know for my conscience um I do think there's some truth to like I mean even if you look at the world's biggest Creator right like the world's biggest Creator Mr Beast like he'll make a video on like one versus 10000 million private jet in the thumbnail there's a solid gold jet like it's just solid gold the whole things made of gold that didn't

[29:24] happen in the video um the video does 200 300 million views because the video is still an incredible piece of content for the people that wanted that piece of content so it's like yes we oversold a little bit but it's kind of like how a movie poster shows something uh and that might not exactly happen in the movie um so yeah I think I think it's part of the game it is like a human experience it's a human thing of like ah like I wish people would just watch what was actually important and didn't need to be like sold and sometimes when the audience members give some back backlash it's

[29:58] kind of funny cuz it's like well stop clicking on it then like I have like you you're the guys that like make me have to do this cuz every time I package it in the way that is is more authentic to what it is you don't click so yeah it's a it's a funny Paradox should you keep going absolutely um last point to have here I believe maybe I'd be interested to hear if you disagree at all here but I think YouTube is the platform that has the best marriage between building real depth with your audience and Discovery so if we think about those two things they're

[30:31] quite often inversely correlated platforms that have very high Discovery let's say Tik Tok uh Instagram reals whatever aren't the best for building depth um and then on the flip side platforms with great depth um like for example email newsletter but also things like twitch twitch is a great example twitch creators convert insanely well but there's no discovery on Twitch there's really bad discovery on Twitch in fact most twitch creators grow by going viral on X and on YouTube uh and then putting an audience towards twitch so I think it's a bit of a unicorn when it comes to you can build a really strong connection and Community

[31:08] around an audience and still have really good Discovery and I don't think there's anything else out there I'd be curious if you agree or disagree with that um yeah I agree I agree I think um I'm I'll tell you how I think about YouTube it relates to this and you can tell me if I'm thinking about it wrong or right so I think that if you're going to be on YouTube you have to have uh two different types of bets Affinity bets and attention bets so Affinity bets is you know for example I used to do these live streams where it was like BR me your startup ideas and

[31:58] I'm going to like work with you and give you feedback on it 100 people would show up but it would be like the true 100 fans um and that's about like building that tribe attention bets are what we kind of talked about before which was um what's something that like top of the funnel like pick your Niche and then actually pick your sub Niche because I think if you know you're you're you're high Niche is going to be too big if I would have pick business that's too big but I pick startup ideas it's like a sub Niche right um so pick your sub Niche and then think about what's top of the

[32:39] funnel for that sub Niche and I think that if you do 2/3 attention with onethird affinity it's probably your recipe for Success yeah I like that but but dude I'm you're like the pro I'm just like don't know what I'm doing putting out content you know what I mean this is just like based on what I known known building on YouTube over the last few years this is what I've learned but I could be completely wrong no I I think you're you're hammering on a good point though which is like there I mean even here's a great case study of this right Noah Kagan you mentioned Noah Kagan ear in this in this

[33:22] conversation is someone we worked with when I first started working with Noah he was doing 10 15 maybe 20,000 views a video at our height of working together we were doing 4 500k views a video but in doing that because that was you know when we met with Noah's team they were like we want to increase views so I'm like okay we will work on increasing views but what happens in doing so is yeah we go so T like I like your your example of like looking at the very top of the niche the the broadest videos in the niche we went so focused on making formats around

[33:57] there but then on this kind of beautiful like 360 that can happen on YouTube I think Noah kind of looked at and was like okay now I'm getting loads of viewership but when I want to promote something or when I want to make a video that's talking about me or my stuff it does terribly so I'm almost like being like negatively reinforced to not do that and then I've kind of made a prison for myself of making these viral videos which is the cost of going varal which is like hey like if you want to go really broad there is a downside which is you're not going to be able to do

[34:28] whatever you want you're going to have to Pander to an existing audience and there are exceptions of that some creators who just like say I make whatever I want and they can be very loud about how silly it is that everyone else panders too much to Their audience but I'm like you're a unicorn like Casey neist I love Casey nista to bits um I'm not going to listen to him too much when it comes to YouTube strategy because he's a unicorn like he can his like sense of what's good is so strong that he can make great videos and I also still don't fully believe that he

[34:58] doesn't at least Pander a little bit or think to the audience a little bit because I believe everyone does on some level um but with most of our clients like I always like to look at it like um how do we sort of establish the rules for What videos need to get made and some of these points I'll bring in as we go through this this uh screen share together so how do we establish the rules of like what's big enough for us what's like an idea that will do well and then mix in you use the word Affinity whether that is like Community whether that is like things you're

[35:26] generally passionate about mix that into those ideas or after those Frameworks have passed so like can this video do this this and this and then also can we include this in the video like some form of community passion whatever it might be um I have found that what's interesting is like everyone on the surface says their goal is to you know grow the biggest YouTube channel at least when they work with me but I've just noticed from observing people that you kind of have to let them at least one in every five or six just let them try something and do something and and you know some creators call it like one

[36:02] for me one for the audience you know I would look at it more like five for the audience one for me if I'm in control because you know I'm prioritizing the audience over myself and if I'm trying to build the biggest Channel possible but yeah there's lots of like competing tradeoffs where I think people can would be well served thinking twice over whether it is it is they want to build the biggest audience possible because Mr Beast gets worst conversion rate than you if you're promoting you know a business product obviously but his total volume size is so huge that's powerful in its own right totally what else is on

[36:39] this cheat sheet so next up um let me just scroll down here I've actually just got my month by month so like this is going to be posted um you know in January and kind of going through and looking at this year like for anyone that is maybe they've already started their Channel maybe they're thinking about starting a channel like this is the real month bym month um that I recommend people to do now of course with any kind of prescription this is about adjusting it based on what you can do what you want to do what not but like we grow channels for fun with my

[37:11] business um we you know work with these huge creators but we also kind of incubate and work with these smaller creators from the ground up all the time and this is what I found works so if I was coming in and becoming a partner on a beginning Channel starting tomorrow this is the the month by month I'd follow so maybe I'll go through each phase and then just pause and see if there's uh any thoughts from you Greg and we can go from there yeah I mean this is I wish I had this when I was starting out could you can you just walk us through it totally totally so month

[37:45] one to four so your first kind of four months on YouTube if you're starting from scratch so zero videos posted I like to look at this as the establishment phase so it's kind of like figuring out what we are what we're doing like what are we even doing here and just trying to kind of get to grips of the platform a big mistake I think people make is they listen to people like me and other people talking about YouTube strategy too early and that pollutes their thinking and they end up like overthinking content spending too long trying to make a video trying to be perfect from the beginning and I mean

[38:18] it's the same with business right like you know you can do all like the seminars you can learn all the stuff read all the books but you know if in four months you haven't launched anything or you haven't done anything like it doesn't matter so first four months for me um Step One find your Niche like I really liked your point you brought up there a minute ago about Niche versus Sub Niche so kind of find what your Niche or sub Niche is I like using the triple ven diagram so find the intersection between what you love what you're good at and what people want to

[38:45] watch very simple in theory hard in execution but I think when you're trying to identify what your Niche is whether that is your personal brand whether that is something different because maybe there's people watching this that would like to like make make a a channel as the kind of founding point for a business and sort of reverse engineer rather than just saying I've got a business can I build a channel to promote it someone thinking hey like I I want to start a business in the future that's in this Niche can I build in a in a YouTube channel first so I think understanding that triple event diagram

[39:16] and finding that is really important and then step two laser Fus that's important even if you don't end up doing this you know even if you don't do go on YouTube for any soci product like for any internet audience and for any just professional career stuff so that's key yeah yeah because you'll see sometimes people like really focus in on just what people want to watch but if you're not good at it you don't love it like you're not going to last very long doing it um and sometimes you know I I have certain things that I love that no one cares about you know like there's some things

[39:52] that are too Niche or too focused and also sometimes people think especially if they're a personal brand that their channel should just reflect them as a person and for anyone that knows like basic probability like if we say like hey you have an interest that 20% of the human population is interested in which is ridiculous but let's say and then you have another interest at 20% there and then another interest at 20% there and you try to combine those all together on one channel like the probability of finding a person that is interested in all those different things is well under 0% and that's kind of the step two here

[40:25] which is laser focus on the niche or sub Niche don't be a sushi restaurant serving Burgers um I'm sure you're familiar with Andrew Wilkinson um I remember being on like a zoom Q&A with him one time and like he just made a really good point saying like if you're a business like don't be the sushi restaurant that also serves Burgers because you know that that's not a good sushi restaurant if you do everything you're not really good at anything and I think when it comes to YouTube like same is true don't be that channel that is like making business content but then also like posts a vlog of their golf at

[40:57] the weekend and then when I get angry they say lots of people that like business also like golf I'm like well you know what 100% 80% I don't think so it's like 20% 10% like we're focusing on the wrong thing here so laser focus on the niche don't be sushi restaurant um and step three this is a bit prescriptive but I think it's really useful for people starting out find a way to make two videos every week at the beginning um don't worry too much about ideation don't even worry about like yeah what you're making just just do what calls to you pick your Niche and

[41:29] say hey this would be fun to make this would be fun to make just make videos and if you do that for for four months and you're posting two videos a week you're going to be in a very different position when we get into the the next phase of of the plan so yeah I'll pause here for a second see if there's any any thoughts from you Greg um it's hard to make two videos every week it's really really hard um it's not impossible uh I do two to three pods a week which is really hard um because I'm not a Creator so to speak like I'm I'm

[42:07] running businesses so like finding the time to do it but I think the the key is when you're going through this at least this list for yourself is what would it look like so that I can actually make two videos per week like what would need to exist in in you know would I need a full-time editor would I need someone to help research ideas what I need like what would that look like what is the cost for that um and then what do I think the ROI could be and actually doing a financial model for YouTube like I don't think a lot of people do that I

[42:42] don't think I've ever seen that like even you saying it I'm like because I I think I have a I have a biased view because people that I typically work with are either um creators that are all on just being a Creator so they're not doing this as an extension to their business or their Fortune 500 companies who are like right write the check we don't care like we don't need to think about that I guess I think about it more like SEO like when you think about SEO you think about okay I'm G to spend $5,000 a month to create x amount of pieces of content and then

[43:20] based on that I'm going to get y amount of visits and then each visit is worth you know Z amount of of sense so I think that and this is probably something that you can use chat GPT to help you actually like you know pretend you're a financial model modeler for Mr Beast you know pretend like you're starting a new channel and you're starting from scratch and you have no help from anyone else maybe you have one Twitter account with 600 followers assuming I create two videos per week um what do you think you know based on XYZ and then you you you make you get like first version of a

[43:58] financial model uh and then from that you can edit it yeah I think part of that is like understanding that even with this like there is every real possibility that you could do this for 12 months and not see an Ori or not see like a kind of enough traction to justify it so I think useful part that as well is like looking at the beginning and saying like I'm willing to to make this bet let's say it's going to be like 30k for 6 months of Runway because I'm going to have a parttime manager I'm going to have this person that person and to me spending

[44:33] 30k on this to to try for six months is worth the potential upside that I think this can bring me yeah I think uh this is like the broccoli kind of thing which is like I don't know what we're going to title this this pod um but realistically it's going to take at least 12 months for you to see the ROI so we have this um I have this like cohort based program we just called the YouTube accelerator and I'm not bringing up to plug it because we're not actually taking applications right now but the interesting thing is like one of our like things we look for is you have over

[45:18] a th000 subscribers and you've posted over 50 videos before we let you into the program um because I find that like that is like the awkward phase that's the the kind of figuring it out phase that's the kind of necessary like steps you have to put in before you're even primed for growth um after that stage like if someone has a strong Niche if they are doing the right things and they have the right strategy like things can grow quite quickly um things can snowball pretty quickly after that point but yeah it's a you need to be willing to kind of look at this as like I'm going to eat

[45:53] on this for a long time before this might payoff all right let's uh let's keep going we won't title it this we won't title it that by the way I'm going to I think what we should do is you should title this this podcast totally I've titled I've titled nearly every podcast I've ever been on and most of them have done well so I'm totally down cool all right let's keep going all right so let's say you figure that out you have and when I say make two videos a week like it I agree it's really hard especially if this is something that you're only able to dedicate a certain

[46:26] amount of time on but but um at the start to me it really is about numbers and just getting stuff out there and just getting used to posting videos and not really worrying too much about ideation so like let's just say you're a channel that wants to talk about um AI startups like at the beginning like you're maybe you're just filming a video on loom just walking through some thoughts and you're just posting that video and there's not much edits you're just trying to make a basic thumbnail at the beginning I'm not really worried about that I just want to kind of put something out there to just

[47:01] get into that habit of making content um versus like you know trying to refine something really well at the beginning but let's say you do that you do that for four months you are about 32 videos posted now we move into Improvement phase so we've kind of established ourselves as a channel really at this point we're posting frequently and we have a laser focus on what that Niche is now people often ask me like how do I know if it's the right Niche how do I know if I should pivot all the things to me at least are like the wrong kind of questions because if

[47:30] you did this exercise at the beginning we know you're in a niche that people there is an audience for we know you're good at it we know that you love this Niche so the question isn't or the the solution isn't to Pivot just because we haven't seen results it's to keep focusing on this Niche you know I see these people maybe you see the people in the business world and Greg which is like they're just constantly jumping between projects or ideas or passions and they never actually really build anything of Noe because they don't wait long enough it's like the the fisherman who constantly moves his his Hook from

[48:01] the bottom of the ocean to a different spot every like two minutes and keeps missing the fish so I think uh being focused on that Niche you select and just committed to it is is really important any like in terms of selecting the niche I know we're selecting it using the triple Vin diagram but are you like that that feels very human to me I'm not saying that's a bad thing it's like you kind of like that's how I picked my Niche with startup ideas it's not like I was like oh there's like Demand with startup ideas just like it was what interests me do you do you have

[48:37] any tips for people with like how to jumpstart your ability to find your Niche if you do want to look at it at a more kind of datab backed rather than human focused method one thing you can do is use a tool um and I'll give you two examples of tools these are basically called a YouTube outar tools I don't know if you've seen them but um one example would be one of 10.com another example would be view stats um you can use these tools you can go onto basically their own search on their own website search a topics let's see you search like startup business and it

[49:23] will Rank and filter videos by outlier score so basically how much much more views did this video get than the average for that channel by doing that you can then get a really nice like insight into like what content is outperforming in certain niches so I'm using the business example let's actually flip it and say what if it's like personal development so to say hey I'm starting a channel and my Niche is personal development too broad if we type in personal development or we search personal development content through one of these tools and we notice that content built around this certain shelf of self-improvement let's call it

[49:56] like breath work or something is outperforming the average by quite a bit right now that could be a good sub Niche to start in like focus on just breathing breath work and breath Works healing properties whatever it might be to be the focus for your channel so that's one thing you can do that's a bit more technical than just human based which is like try to see where the outliers are within a sub Niche yeah and what you'll find is there's always trends like what's fascinating to me is I remember it being in like like studying self-development content in 2016 and

[50:31] cold showers and getting up at 5:00 a.m. was really popular and it was just going crazy like people would make like cold showers are changing my life getting up at 5:00 a.m. is changing my life and then everyone started doing it and then you know it kind of died down as an interest profile and then it kind of resurfaces again reemerges again and it's like if you want to find in your Niche what's working right now it's like look for what the outliers are right now in the niche yeah and sometimes you're like you're in the eye of the hurricane of the niche so you know exactly what what

[51:03] a particular Niche or Community is feeling at the moment which allows you to create really well um but sometimes and and people let me know if you want me to create a separate video or podcast around using some of these tools and to come up with ideas um because I I I I do find that that that's helpful too like using view step and some of these tools totally I think the key thing is is if you use those tools to pick your Niche then you almost like have to stop looking at them because it's very easy to be like okay I'm going to focus on

[51:39] cold showers to start oh no now I'm seeing this thing you know I'm seeing this other sub Niche is working and yeah you get this spinning wheel sensation where you're just constantly going between things um yeah let's say you've you've gone through that Journey you're in this what I call Improvement phase month 5 to 8 posted 32 videos um roughly speaking so you have some volume under your belt you know your Niche Everything feels like okay I'm kind of understanding and at this point I'm not even looking at results I don't really care too much about that right now when we get to this point it's just about

[52:12] we've picked it we're we're doing it um so step four to me in this plan is start coming up with 100 ideas per week now a lot of the recommendations you're going to see here are like things that require a lot of effort and time so we always have to consider the fact that you know people here are running their own businesses doing their own things as well but I would argue that people see this number of 100 ideas and just get too intimidated by it I can sit down and with a channel and come up with 100 ideas in an hour um together just you

[52:44] think about it it's just like a little like what is it 1.4 um per minute or something like you can write ideas down pretty quickly I'll walk through like my process for ideation a little bit later in this in this podcast but that's not as hard as it seems um but if you're looking for like what is the difference between big creators and small creators I feel small creators who are not growing put too much emphasis on like I'm going to make this video and then committing to that video Sun cost fallacy just make it happen put out the video and they don't really have a

[53:16] process for like was this the best idea I could have made did I come up with enough volume to really see if that is a good idea so I really recommend people start investing into ideation at this stage not in the first stage because at that stage we just want to start making content but at this point um 100 ideas per week I think is is a really good place to be when I worked with Mr Beast for example like I know that is like a crazy you know top of the the line example of YouTube strategy but like ideas that would literally be considered like the the lifeblood of that company

[53:47] like video ideas and you'd have spreadsheets with 20 30,000 video ideas in them and you'd have people individual people whose each person was brainstorming you know 100 ideas a day just like consistently it was kind of like an idea Farm um and you don't have to do that but yeah were they using tools or it's more like they're drinking Red Bull and coming up with ideas drink redel come up with ideas um definitely like the tools like I mentioned the one of 10s the uh view stats um even just like using YouTube yourself and you know searching for popular videos but a lot of it is just like spamming ideas

[54:28] honestly um and I really do think about it as like uh something I'll talk about a little bit later and I read it I believe in a book about Steve Jobs but this idea of like 1101 when they're thinking of like Innovations and ideas inside of Apple just like realizing that some of it is just like volume like if you get enough volume you put it into an effective filtering system your quality is going to improve um and I think that's very true for ideation um and then my point here is like try to start brainstorming around outliers so at the beginning I do think it's very useful to focus most of your

[55:02] attention on okay we've established a channel now we're in the improving phase what is really working in the niche let's make a list of all things that are working in the niche using tools like we've mentioned and then for each one of those ideas let's brainstorm four or five ways we could change adapt twist this idea into something new for ourselves one of my favorite things to do is look at my Niche and then find what I would describe as like kind of niches that are vertical to it are very similar to The Niche but not the niche so for example if you are a um fishing

[55:36] channel let's say what is something that's like fishing in many ways but is not fishing to me something that's like fishing but it's not fishing is golf bear with me the reason why I would say that is golf is enjoyed by a similar demographic of people to fishing generally speaking in the USA it is very equipment focused so it's gear heavy like golf clubs fishing rods tackle those things are very kind of similar it's an Outdoor Pursuit um so when I look at the nich and if I say I'm a fishing channel I might study other fishing channels but also golf channels and say well something worked really

[56:11] well in golf it's not a world apart from fishing so is there way to adapt it so if we see there's a big outlier where someone played a whole round of golf with a wooden golf set which I saw was a huge outlier for someone maybe in the niche of fishing that's I fished a lake with wooden fishing rods something like that that's kind of top of my head I'm sure there's better examples out there but I like to not only look at Min Niche but also kind of similar niches and try to adapt into to what I'm doing and I think that's like a great place to start

[56:39] it's just to really brainstorm outliers like that side note startup idea someone needs to build an agent that does that for people that basically you put in your Niche and then based on a bunch of sub niches it brings you formats and content that are you should look at to to help get you to uh come up with ideas yeah yeah there's actually I mean that that could be a whole another pod but like I feel like there's a lot of open space for these kind of tools in in the YouTube industry like something I'm always like trying to figure out as well is overlap audience overlap how I've

[57:21] traditionally done that is I used to use a tool that was called subredit overlap so I would look at subreddits and see what subreddits had overlap with each others to try to understand connecting points between niches with YouTube is quite difficult to like see on the outside what is the overlap between these two channels um so that could be something interesting for people to explore as well 100% let's keep going all right step five start making three thumbnails per video just do it everyone has ABC testing so YouTube gives everyone ABC testing it allows you to upload three thumbnails every time you upload um it's kind of controversial some people like

[57:56] like it some people do like it I use it with most of my clients and find it as effective and increases the average views we're getting for videos when we we try it um but even regardless of ABC testing thumbnails are so important they're kind of like the the 20% of you know a video that gets 80% of the result in some ways um and yet people still like spend 20 hours 30 hours on a video and then they spend 20 minutes on a phone M uh which is crazy and to use an extreme example reble are like one of our biggest um corporate clients I was

[58:31] speaking to like two or 300 Rebel producers I looked at a video and I I kind of broke down the video I was like okay there were 50 people involved in this video it was filmed over all these weeks it involved this much risk this much experimentation all this stuff and then you know I mentioned the budget which I can't mention on the video but you can imagine big ass budget for this video then it was like how long did we spend on the thumb mail and someone was like uh we made it like 20 minutes before upload and I was like if the thumbnail can lead to so much of a

[59:01] difference in performance it can literally be like 50 or 60% of what makes a video effective on YouTube and we're spending so much time like hundreds maybe thousands of total hours of employees working on this video and then we spend 20 minutes on the thil now it's just doesn't make sense so while you're making videos try to get to a place where you're making two or three thumb options per video and I'm going to hit you with this Greg do you do that right now for your Channel so I do do it I do three thumbnails and then we do two to three backup thumbnails great yeah and I noticed like

[59:37] I just the other day I got a comment being like bro stop changing your thumbnails you know and I I I do hate to see that um like people it might not be a great experience for people who might not see a video when it first comes out and be like oh I don't have time for this right now I'll get to it later and then they they have issues finding it but guys I'm I'm trying to get the I'm trying to get the videos to be seen here you know you know what I mean trying to get that comment section going so I do do it and and have noticed it helps

[1:00:13] totally totally um I would say so that is definitely On The Fringe like people complaining about that kind of thing um because at least generally like for one if someone has seen a video sometimes people have this concern but if someone has seen video and watch the video they're not going to get recommended again just because the thumb is different so it's one thing and then also usually YouTube b testing will select one thumbnail and show that to a user and then not change it for the same user as much as people think they do but it can definitely happen um so it's interesting that you got that comment

[1:00:45] yeah maybe it was like un it s it sounds like it was uh that was actually the first time I ever got it so uh I didn't even know that was a thing um but yeah maybe maybe he was like on his phone and then he came home and yeah so you're right do this you know and then what do you recommend for tools in order to create thumbnails like is canva okay or what do you what do you say canva is like the the very fundamental thing or platform you can use or tool you can use um if you just want to make something that's

[1:01:19] like decent um if you want to make something good like Photoshop is what I use and what I I've always used for for my thumbnails and I think you can get to a point where you can make good thumbnails in maybe five or six hours of Photoshop learning so like a Sunday um because and this is a point I have later actually which is that the the correlation between being really good at graphic design and really good at thumbnails is actually pretty weak um I've tried to work with some of the best graphic designers in the world and I've not been successful with making them great at thumbnails I find some random

[1:01:55] kid on Twitter who's like just looking at thumbnails all day and making thumbnails he might not have actually have very good Photoshop skills and if I showed the PSD file that he used in Photoshop and I sent it to a graphic designer they would say this is a war crime but he is able to make thumbnails of people click on because he understands the psychology of a thumbnail more than just the execution so I'd say canvas fine learn some basic Photoshop um people always ask about like AI thumbnail tools um I find the AI can be good for like the base of the image you use but you still have to

[1:02:30] bring it into cono or photoshop to like get it there um but using Ai and thumbnails is not against YouTube's terms contrary to popular belief and a lot of people do it and they're quite effective with it um but yeah those would be the the main tools I think Photoshop CA um also th designers like you can hire like a pretty cheap thuma designer like thuma design rates vary a lot like I pay5 or $600 for Thum M um with like our biggest clients potentially but there's definitely like a market for people that make thumb miles for like $50 $200 but where do I find those people

[1:03:09] I'm glad you asked YT jobs.co my own uh the world's biggest recruitment website for YouTube channels yeah will I pull it up yeah pull it up so I I co-own this company um and we have if I just go to Talent here I'm not even signed in which is funny um but yeah we literally have I believe 40,000 video editors thil designers YouTube strategists creative directors we basically have like the entire YouTube Workforce register is on the site um you can post a job and people can apply you can filter by thumbil designer you can see all these th designers we have some of these excuse

[1:03:52] me some of these th designers are going to charge a lot some of them are newer um someone like Britney Britney works with me you can see some of the fil that she's worked on Red Bull uh jesser 22 million subscribers uh all these different people and has reviews everything there so obviously a bit of a plug but it's a good platform to use and um I'll see if if you if you did want to link it I'll see if I could get like a discount code for for your audience cool I mean I I would I will use this you know what I'm saying you

[1:04:26] know so it's like I don't like plugs when they're just plugs but when it's going to help people and save them time and money that's you know it's my duty to to go and and and and show people these things so yeah this looks great uh but yeah step six this is where it depends on the channel depends on the kind of content you're making but I think this is a good place to actually switch from two videos every week to one video a week um again depends on the channel some channels like it works well having a good like volume of content but I would say for most channels that I'm

[1:05:05] starting from scratch or I'm working on that are small I like to get to us get us to a place where we're able to make decent videos and then switch to one and really try to focus on improving the quality of those individual videos um so that would be the step six is switching to one video a week and starting to actually put more emphasis into to making a great video right so I the The Prompt there for people is if I doubled my effort here what would that look like and how would that affect the the product which is the video yeah absolutely um these things also go in like really

[1:05:43] interesting flows where I fed 10 years ago on YouTube and for people that remember YouTube 10 years ago it was daily vlogging it was Casey and I start posting a video every day it was Logan Paul and Jake Paul doing their like daily vlog uh getting in trouble then we went into this period of like the Mr beastify of YouTube in some ways and YouTube were starting to realize that quality was like highly rewarded and that goes to extremes on the other side where like I have encountered creators that get five to six million views a video and they post once a year for anyone interested type

[1:06:18] in James Janney on YouTube he's a a Creator friend of mine from London he posts a video probably twice a year and has a full business does really well has people working for him but he just makes really really high quality documentaries and he's able to sustain himself from just one or two videos a year so yeah I think one a week is is a good medium place though because like when people learn that information what's funny about that is like let's be honest like if James my friend in London was able to post a great documentary every month he'd make way more money and would be way more successful and I think

[1:06:51] he would admit that as well and a a funny conversation I had with Jimmy Mr Beast uh when I first was talking to him six or seven years ago was like Hey like I think it's really smart that you like focus on scarcity and you focus on like like keeping things like scarce for the viewers so that when they see your videos it's a real special thing and he was like you idiot like I would post if I could make a banger every two days I would post every two days so he was like it's just that it takes longer to make a banger like he's like if I could press a

[1:07:24] button and bang bang bang or comes out like I'd make one every day so uh I think one a week is a great place to be at if you've already kind of establish yourself as a channel so moving on to the the last stage of the first 12 months so this is where we're kind of looking at hey we've posted like around 48 videos we were close to that 50 video Mark which I think is really important to get to as a Channel at this point I really want you to start honing in on the top 10% of videos I know it seems very simplistic but what are those top 10% when you look

[1:07:57] at all the videos we've posted we posted ear 50 videos at this point what are the top 10 performers what are the top 10% performance the top five videos I suppose that are are doing the best on the channel and can we do more of those um I've been I've been introduced as a a genius of YouTube strategy by people and while I appreciate that so much of it is like hey this did well let's do it again and obviously there's a lot more to it than just that but so much of my career has been built on like actually telling people they can make the same video

[1:08:28] again or repeat the content again um and even if I don't know if anyone in your audience is familiar with with my own channel but on my channel when I used to post videos on that channel I literally just did the same video again and again and again with just different creators as the subject material so find ways to really kind of build formats out of your um videos that are working well and if you're looking at that for sort of nine months is like okay the start I'm just making what whatever then I'm starting to put more focus on ideation I'm making more and more videos this is the point

[1:08:59] where we start to be a bit more strategic and look for like the right opportunities um an example or like a metaphor people use that I think is really useful is like there's the machine gun approach and then there's the sniper approach the machine gun approach is kind of just like spraying bullets at the wall seeing what hits the sniper is just zoning in looking at your distance picking your Target and shooting and I think the more you do YouTube the more you become a sniper versus a a machine gun um in terms of how you approach things so really try to focusing on those top

[1:09:33] 10% um this one I would encourage even for people that purely look at YouTube as like um a kind of marketing channel I still think it's great to just carve out time to really study YouTube study Trends outliers what other people are doing I like to have this I have this for all my employees I have this for myself I have this for my clients I just say hey try to about four hours a week where you're studying YouTube and you're actually just going through and looking at at content um one thing I do that's I think a bit of a hack for this is in

[1:10:04] YouTube I create different playlists so I'll create these playlists and the playlist title will be something like outlier video or great thumbnail or great title or great intro and every time I watch a piece of content because most of us watching this here is will be watching you know quite a bit of YouTube per week um every time I'm watching YouTube and I see something interesting I put it in one of those playlists and then I have time scheduled in my calendar to go through those playlists and just sort of write down and break down what I think worked about that and what did well so I think for anyone that

[1:10:38] is really serious about becoming a YouTube Creator or using this as like a major channel for their business um really like understanding and learning that game is is so crucial um or hiring people that will do this for you um and save you that time this is kind of like you know we talked about on the channel before the the idea of a swipe file so this is kind of like a swipe file for YouTube so a place where you know you've curated what you think are the most interesting um videos I think uh of course titles and thumbnails is one thing but for me I

[1:11:19] think what yeah that's really important but equally as important is the formats and just trying to stay ahead of the formats cuz they're always changing um and they get uh like a format could work work work work work and then all of a sudden not work so um this is Step eight is you kind of have to do it if you want to win and something I think about this on it as well is like I find a lot of it is about documenting databasing studying Swip file I totally agree with that but also some of it is just like training your brain because I did this in my bedroom

[1:12:05] in Ireland for like 10 years just every day just studying YouTube and going through and like studying things that worked and two weeks ago we're making a thumbnail with a client and I just sort of say what about we try like what if we try this like we create a sign in the thumbnail that looks like this and whatnot and my team who were on the call were like yeah let's do that we did it with the client the video did really well and I tried to reverse engineer how I came up with that specific thing to add to the thumbnail because I think it made a real difference in this thumbnail

[1:12:39] putting this this specific component in and as far as I could sort of Trace back it was from like studying a video six years ago that had a similar element in it and maybe I'm inefficient so I don't know this but like I think some of it is like databasing useful but also just training your mind to like see enough content and understand content where it becomes second nature to you where you know I can just think of these things on the spot because I've trained my mind and maybe there will be and this something we I'd love to talk about is like an an agent or something that can

[1:13:11] like say oh you're working on this thil m like here is 20 examples of thil Ms that were on similar themes that perform well in the last you know six years or something like that could be interesting but um definitely like focusing on YouTube studying YouTube for some time each week is is is huge and the last is the last step yeah step nine continue to post weekly make each video that a little bit better improve one little thing each time 1% improvements um so this is your first 12 months like I'd love for you to end the first 12 months with this just philosophy we're

[1:13:45] going to continue to post weekly we're going to try and make each video a little bit better um you know that classic one per each time like little marginal gains in each video but if you're doing that with every video and you're posting weekly like you make quite a lot of progress um so this would be the last step of the the first 12 months and then there's a lot of uh unanswered questions which we can we can jump into in some of the the next Pages cool I think uh I forgot the name of the Creator but I saw a Creator do this where he kept a

[1:14:14] Google sheet of every Improvement he made on each YouTube video he did so I think that could be really cool I kind of want to do that whereas like because otherwise you forget and you're not as conscious about it so I think you know creating a Google sheet could be cool one thing we do with clients is uh once per month we do like a learning a learnings report so let's just say we're working with Red Bull like we go through and like break down the learnings of um the videos posted and those learnings are a mixture of like looking at how well the video performed looking at

[1:14:52] retention curves so right that doesn't know YouTube gives you a retention curve which shows exactly where you lose people where you like gain people where they they hold on your videos so if you're like looking at that studying that for each video then each time hypothetically you're equipped with more information about what works and what doesn't work um so yeah we do that for every every video I've probably looked at 10,000 retention Curves in my life probably more and it just gives you a great insight into what holds attention and what loses attention and some things would surprise you like even this is just a a bit of a I know but a few years

[1:15:26] ago I was looking at a retention curve with the Creator and he was like for the life of me I can't understand why 10 minutes into the video this was a 20-minute video so 10 minutes in I lost 5% of viewers like 5% of people left and for his video with how many views he was getting that was like maybe 50,000 people clicking off the video at that point and he was like I don't understand it and I watched the video and on the surface there was nothing in it like he didn't like do a bad edit he didn't like bring in something really boring but what he did was he used

[1:15:55] language that made it feel like the video was ending so he said at the end of the day the reason America pulled out from Afghanistan because I think that was like the topic for the video he said at the end of the day and viewers heard that and they were like oh the video's over goodbye and when I brought up that point he's like that can't be right because they have like the progress bar so they would have known it wasn't the end I'm like dude have you seen someone watching YouTube they're like one swipe away from changing content all the time like you're hanging by a thread the entire

[1:16:24] time so if you give someone this indication that the video might be closing to an end so like another language like this is like you know um nevertheless like I hate that word because that like makes people think it's like a summary of the video and it's going to end so like to recap another thing I hate like whenever someone does that I just like feel like getting sick so little things like that you notice from studying retention curves and these are the little improvements where you're like okay well 5% of people left at that point in the video it might seem like a small amount but that's 50,000 people

[1:16:55] YouTube is about marginal gains it's also about marginal gains over competitors so two videos being side by side by each other if one video loses 5% at the 10-minute Mark and that's 5% of people that are not going to watch the next 10 minutes of content you compare that against the competitor who holds that that 5% you it might be the difference between the video getting one milon views and three milon views you know that sounds ridiculous and that's really kind of stretching but like these things really add up so these small improvements can make a big difference to to video performance 100% awesome so if there's um time we can

[1:17:30] jump into um next here which is just a a real quick cheat sheet on ideas so I've mentioned how important ideas are um a lot on this U podcast so far so I just want to really quickly like run through like basically how I think about it so this is like my diagram for sort of explaining how I think about adiation for YouTube first of all you have zero ideas at this point you're just trying to understand like your Strate stry for your channel so a lot of that is what's my Niche but also some of these Frameworks which I'm going to touch on in a second then you brainstorm 100 plus

[1:18:02] ideas whether that's in a week a month but just brainstorm 100 plus ideas ideally in a week then you apply elimination criteria it's classic funnel you're eliminating at this point then you're left with let's say 10 strong ideas and then you further develop one so sort of 0101 that is the framework I've used for most of the channels that we work with um the keys really are brainstorming enough and then having like a strict criteria for what actually becomes a video on your channel to eliminate and Whittle down those ideas to be left with the 10 best and then selecting the best out of those 10 you think is the best to

[1:18:38] go forward with two Frameworks that I find are really useful for this first one is CCN fit so what I noticed and this actually leads a little bit into your point earlier about like niches sub niches and then like what are Broad videos in a niche versus like core videos in a niche but generally when I'm ideating for a channel like I always want videos to have CCN fit I want them to be appealing to the core casual and new it's very simple in theory but like a lot of things on this call Simple in theory but execution is hard because what I find is oftentimes people make

[1:19:14] videos that are too core focused maybe the video we talked about earlier the marketing plan for 2025 it's to core people cared about it but only like a real small part of the core cared about it then other times people make videos that are too new viewer focused and they alienate the core they go too far outside of the core they're trying to do something too different and I always like to sort of look at my videos and say does this have CCN fit like does this hit my core casual new viewer um on my channel so I always like to say Does my like fan favorite viewer who watches

[1:19:44] everything I do are they going to like it and does this viewer who I have never heard before never watch my content before are they going to be able to enjoy and consume this content as well so I think that's a really important framework to think about and then I would say this is arguably the most important to understand on YouTube and it's where almost everyone goes wrong in my opinion which is I like to build channels where each video I look at it and say does this have 80% plus I should actually add like a plus there because videos can have higher than that audience

[1:20:17] overlap so I don't want to make two videos like everyone thinks okay I understand the niche thing I should be in a niche I should be a sushi restaurant doesn't serve burgers whatever but then they still make content that jumps around too much between different things they jump around to Too Much between different topics like maybe it's you're a business Channel but you're covering videos that focus on like startups and then you make videos that focus on like cash flow business that do 10 million a year that are already existing and you don't make that interestes to the startup audience or whatever so I always like to look at

[1:20:46] the content and say 80% plus overlap we have to look at our videos and say people that watch this video 80% plus of those people could watch this video could watch this video video could watch this video could watch this video and look at it like a catalog in that sense um and yeah I find a lot of people just don't really grasp that um as a as a concept which is really interesting that's what I'm talking about man I feel like I'm not doing enough ideas I'm looking at this I'm like I I I'm like I'm the idea guy and I'm not doing enough ideas you know like I

[1:21:21] feel like you do really what I'm learning from you just taking me through this is you have to force your you have to you know force yourself is the wrong word maybe add systems so that you're you're really putting out the ideas it's it does feel like a volume game yeah like this to me a scheduled time it's I think so many people just do ideation where they do like shower thought ideation which is like I'm going for a walk I'm in the shower I think of an idea write it down in my notes app and that's something but I like to schedule idea time um and I also like to use

[1:21:55] other people a lot for this as well where I remember like working for a channel one point and I would like send them like three outliers or send this sorry not them but this college kid that went to the college I used to go to three ideas and then I would be like these three ideas work for us brainstorm 50 ideas similar to this for each of these ideas he come back with 15 ideas I'd pay him $40 I would look at the ideas I would go through and they' be mainly dog but there'll be some in there that jump out there'll be something in there that sort of has like

[1:22:31] a kernel or something I can I can work with so I like to do this myself but I also like to bring in other people for this and I've worked with big credits before that have like a Discord Channel where in the Discord Channel or the slack Channel whatever it might be if it's a community thing School Circle whatever you're using for Community you have a channel where people like contribute their own ideas as well and it's almost like how do we just have this huge fun that's capturing ideas from everywhere so I want the shower thoughts I want the walk in the park and I think of an idea I want those I also

[1:22:59] want the schedule idea time I want the idea if I have a producer an assistant producer has joined one of our uh teams that we work with who has never done YouTube before and just is like hey I just hold the camera I'm like I still want you to come up with ideas and see what happens because I'm a big believer that like anyone can come up with like an interesting idea for for YouTube video and some sometimes a benefit in someone that's outside of your your world as well I was thinking of putting on my website greenberg.com a little suggestion box like a Content suggestion box or people can

[1:23:35] actually just give me suggestions on what they want to hear um so I'm going to try to do that and I think that getting the communities what they want to hear about is just like no-brainer um so if you apply your criteria filter though because the classic like if I had asked people in 19 10 you know what they wanted they'd say a faster horse in car so if you have that's why the system of having the elimination criteria is so essential because I've found the flip side where like people listen to their audience too much and the audience were near always say more of this of

[1:24:16] something you've already done you know or or like they just say you should do something like this again and you know that might be a good idea but maybe there's something else that exists out there 100% And and sometimes you actually get community feedback and you're like oh no not at all I don't want to do that like I want to do the opposite of that and it just like clears your mind um but either way if it's good feedback or bad feedback you're still really it does help sharpen sharpen uh the ideas th% um to me there's like three main sources of ideas for YouTube

[1:24:56] channels so external sources this is basically like outlier outlier Theory outlow ideation which is looking at other channels um we've talked about this throughout this podcast but using tools like view stats one of 10 even just looking at YouTube yourself seeing what's working there's so many levels this can go to like another thing I've done in the past is create a a dummy YouTube account and then only watch my channel on that YouTube account and then see what videos I get recommend recommended because YouTube's algorithm can serve you videos you might not have seen otherwise because let's say I'm a channel that just does startup ideas um

[1:25:33] you still probably watch other things in your watch History that aren't just startup ideas and that's going to pollute your recommendation feed to a certain extent because it's tailored to you but if you create a channel that just watches your channel you're kind of getting your your viewers like archetype and seeing what they they might be watching in other ways um so external ideation internal ideation that's like looking at our own channel what's worked for us what's doing well for us on the channel what's getting views on the channel right now can we brainstorm more ways of doing ideas around that and then Innovation is you know the classic kind

[1:26:05] of like blue ocean sit down like what could be cool like no I'm a big believer that nothing is ever completely original there's always going to be some way that got impacted or molded by something else but more so you're not looking at a video for inspiration you're kind of like just sitting down maybe you're looking at like a show or something or a movie and you're like oh that could be cool to do a YouTube video on or whatnot but if you're using those three sources and maybe it's like 40 4020 like 40 ideas coming from external 40 from internal 20 from Innovation something like that you can mix and match those

[1:26:37] ratios but if you're brainstorming a large volume 1101 you're just going to be in a much better place um as a Channel The crucial step here as part of this process is your elimination criteria to me that's like four or five things that you sit down and decide a video needs to have to get to the next level to get to the point where you're even choosing like when I have these 100 200 whatever thousand ideas in spreadsheet they're not even at the point of choosing they're just at the point of okay you're ready to go into the elimination criteria to me the elimination criteria four or five points

[1:27:10] I'll give you some examples of like what we do with clients so one thing I would always put in the elimination criteria is can I think of a good title for M for this it annoys me and people say I've got this great idea but I can't title thumbil that I would always say well you don't have a great idea then like that's not a great idea for YouTube If you can't title F unless you just can't think of one there is one out there but if you can't realistically in your head find a way to package it it's not a good YouTube video so that could be one and

[1:27:37] you'd be amazed you might have 200 videos in a spreadsheet you apply that filter of like could we actually come with a good tile th suddenly you have 40 and you're like oh okay I've got rid of a lot um another filter is the view Target filter which I really like which is a bit of gut but it's like hey like realistically could this video Get x views so for me on my channel when I made my own videos it was can this video get 1 million views and if you look at my channel the average is around 1 million a lot of videos didn't get 1

[1:28:05] million but I always tried to make videos that I thought if it everything went well this video could get 1 million views for other channels that might be 10K 5K 20K for you maybe it's less about views and more about can this get x amount of positive comments or whatever it might be but some sort of like aspirational Target because it's amazing how many times we justify a video but then if we put it through that filter saying let's be real here like could this get this viewership it's too much of a just a I'm not sure you know you're never going to be guaranteed but like as

[1:28:34] an example I made a video on my channel where I covered Graeme Stefan who's a finance YouTuber I broke my rule because Graham Stefan on his own channel was doing 300K views per video so me making a video brainstorming how Graham stefen grew his channel it's probably not going to get one many views a video so that's a case of like you can kind of some basic logic to be like it's probably not going to get my view Target so I think those are two examples other examples might be like more kind of like holistic like does this excite us Is it feasible like is it physically feasible like you know

[1:29:08] I did a BMX trick shot on the moon is a viral idea but it's not feasible so can we actually do this video is it something that excites us maybe have some other things in there but basically four or five points that you can use to whittle down an idea to make a great idea for your child um I think important and then some things that I think make a great idea so easy to convey entitle Thum now like I said if you can't convey an entitle it's not necessarily a great idea how some form of uniqueness superlative like so often when people are pitching ideas to us I'm sort of

[1:29:40] like okay like we're going to do a facility of like an interesting let's say we're doing a we're a wildlife Channel and we're going to like tour Zoo I'm always looking and saying like is it the world's best zoo is it the world's biggest zoo is it the world's uh most expensive Zoo is there something unique about this zoo that we can title the video around because otherwise you know what's what's unique about the video if you look at the mostar videos on YouTube they always have something that's a bit unique or different or they use a superlative like you know can you bend the world's strongest bear it's not

[1:30:14] can you bend the strong barar it's can you bend the world's strongest bear as a strength challenge so always looking for superlatives I think is really important um something to to think about really heavily is like does it play on a competitive Advantage I have so with channels I always like to identify what are your competitive advantages like what are the things that you can make content on that other people can't that could be a competitive Advantage from knowledge and experience like hey like I'm a multimillionaire so obviously I can teach people about building businesses or personal finance or maybe it's I have specific access to something

[1:30:47] that other people don't like you know a great example is we work with a basketball Creator jesser and when we're brainstorming I'm looking and saying can we play on competitive Advantage because his competitive Advantage is he knows players and he has access to the the NBA like they give them access to games so just a random Creator can't really do that like you can't come up with an idea and saying I got to gift LeBron James shoes which is an idea we did that did 10 million views because you don't have access to LeBron James whereas we do so like playing on competitive advantages I think is is great and that doesn't have

[1:31:21] to always be things that are impossible to get doesn't have to be just money it could be like you have specific expertise or knowledge on something that other people don't um and kind of on the same CCN fit idea not too narrow um but also not too broad we don't want something that's so Broad and like could be anything we also don't want something that's so specific in Niche that it's only atti appealing to like a certain percentage of the audience cool yeah I know uh I'm happy you said that the unfair Advantage doesn't necessarily need to mean you're like super powerful wealthy crushing it I

[1:32:01] think I I do think that anyone could have you know some form of that it's just about packaging it in a way that that is your unfair Advantage yeah totally and then moving on quickly to just some things on packaging um it's a bit of a packaging cheat sheet so again packaging to for Mel this is like interesting with our discussion earlier which is the the kind of like the line between boring and misleading which is where I feel like all title Ms on YouTube fall on you're going to be somewhere between being boring not interesting which is potentially what you had with the example of like the broccoli the

[1:32:41] vegetables example misleading that to me is when you're putting something in the video that is or in the thumbil and you're Crea an expectation that's just not delivered on at all and I think people are sometimes too afraid to be on this side but again if we just look at the game the game is the game you look at the biggest creators on the platform they almost exaggerate and mislead a little bit but then they deliver something so good that you don't even know about it don't even think about it so isn't a great example of this actually we did a video with Noah Kagan which was asking millionaires

[1:33:18] how how to make a million dollars knocking on doors we kind of like made we're one of the channels that made that format really popular and in the video we didn't have a good thumbnail so Noah if I remember correctly like had a friend this girl we just shot the thumbnail with like Noah like facing this girl who wasn't even in the video she wasn't in the video it was just a random um girl that was in the thumbnail and that's the person we used for the thumbnail the video got four or five million views I didn't notice a single comment saying that person wasn't in the

[1:33:53] thumbnail because I think the average viewer on YouTube looks at a thumbnail for a split second and goes is this interesting or is this not interesting most as creators we overanalyze it too much we think about all the details we want to be like careful not to clickbait which is good it comes from a good place but the average viewer is like wait Mr Beast gold jet click started watching the video and it's like uh you watch the video you finish the video and you can't even remember what the thumbnail was in fact if we actually think about it at this point of this podcast I don't know

[1:34:24] how much this is going to be edited down by but let's say we're at like the the 1 hour 20 Mark of this podcast or whatever if we sort of ask people what was the thumbnail for this video I guarantee you very few people are going to remember what was said in the thumbnail maybe we should replace instead of having Patty as the thumbnail we'll just put a girl and see if anyone like Patty like P A TTY y you know yeah and and just like put we'll use AI to make uh long hair yeah and and who knows who knows who knows who knows but yeah exaggeration

[1:35:02] it's a standard on the platform I think misleading someone is the wrong way to view it but exaggerating the truth a little bit it's just the game make three thumbs per video still not enough people do this like every I feel like everyone who listens to people like me talk about YouTube like hear this but they don't do it or they find ways to cheat which is like I'll make three thumbnails per video Don't You Worry Patty but the thumbnail is like the same thumbnail with just different text I'm like that's not three different thumbnails that's just the same thumbnail with slightly different text like I'm talking about

[1:35:30] three different concepts the thumbnail is the equivalent of the dentist asking if you floss twice a day yeah and it's like you tell them yeah of course I floss twice a day and then you see the look on the dentist's face and like she's she's like there's no way this guy is flossing twice a day I I've seen I've I've seen this guy's teeth you know I've seen those gums you know maybe you're flossing three times a week on a good week yeah that's thumbnails I love that analogy that's totally true um learn basic Photoshop study outli thumbnails and being good at graphic design is not equal good at thumbnails

[1:36:13] so again people sort of like I don't have time to master graphic design but it's like it's more about looking at what's working on YouTube and just learning how to replicate it rather than like you know learning all this Advanced Photoshop work um and yeah like like we said earlier there definitely is like a market for thumb my designers um out there and there's a lot of designers of different price points that people could could bring in and it's one of those things where like again people like will spend money on editors and spend money on like production and all this sort of stuff but thumbnails is kind of an

[1:36:46] underutilized uh use of of money resources time when it comes to YouTube when it comes to great packaging some things I think about um titles keep them under 60 seconds use like easy language like easy to understand language see if you can use like superlatives or like things in your tile that make it unique and different to other videos on YouTube something I always think about even if you are a search based channel is to focus on human interest not algorithm so without naming names of tools there's been tools in the past that have been like hey like we'll help you optimize your title for search

[1:37:23] engine and then I look at the titles people write with these tools and it's like iPhone 12 review 2025 check out this iPhone 12 it's like it's not even real like I don't know what you're saying so I always like to focus on writing a title for a human like with some clients I'll Lally say like what would a like what would a an Uber driver describe this thing as like could that be our title or like how could you put it in the most simple language possible so focus on the human not an algorithm if you do focus on search like you can still incorporate key terms like your

[1:37:57] your key wordss in your title while not making it like a gobble deg of different things I think that's uh really important to understand example I use here which I'll just make a bit bigger for everyone um so this is with two Austin based creators and Ryan Tran and Haley Pam and if you look at their title it's X dancer trains like a marathon runner and it seems simple right it's it's very simple easy to read read and if you run it through like a readability score it gets a grade A it basically says Hey like seven 8 yearolds can read this um to find that it's like 100% reach with

[1:38:36] this specific readability score you can just type in readability score to like find these tools and just for fun I was like well what if you like titled it more accurate to what the video was and it was like X contemporary dancer trains like a D1 athlete if you change that video title to that suddenly it gets a great grade e it has 33% reach um and you know a thing I would actually say which is really interesting as well is like if you're trying to build a global audience and you are American sometimes things that are very like obvious and feel like everyone knows that to you might not be

[1:39:09] to other parts of the world which is still a huge market so for example D1 athlete I don't until I moved to America I didn't necessarily know what a D1 athlete meant you know we just call them like a college athlete in Ireland like i' never heard of that or like someone's like uh talking about Goodwill I'm like I've never heard of Goodwill I don't know what Goodwill is like now I do but I didn't know before so just putting yourself through that lens and saying is this Universal can like a seven-year-old read this title I would even argue for like a channel which has like a a much older

[1:39:39] demographic like your channel I'm sure has a much older demographic than something like this I still think it's useful to be able to like put things into really simple English and just make things like consumable um for the for the viewer thumnails always keep them clear bright should be easy to see what's going on in the thumbnail I think there's like an interesting thing which is like this idea of like a glance test and you can actually do this yourself you can create like a just open up a Google slide put your thumbnail on one the slides put the second slide is just a white screen and then just use your

[1:40:13] arrows and just quickly click between them and give yourself like a second to just look at the thumbnail and say can I process this thumbnail and this title in a second we as creators are making thumbnails in canva Photoshop we're obsessing over all these details your viewer looks at them for split seconds and people sometimes deny that I'm like look at your own viewership Behavior look at how you consume YouTube like when I'm looking through YouTube I'm just like oh interesting click it doesn't I'm not looking at going like let me read everything let me look at every detail so keep it really simple make sure it passes the glance test

[1:40:46] that's a really important one shouldn't be text Heavy um I try to limit text it's interesting different cultures are different here so for example I've noticed in Asian markets so like Singapore different countries like that they use more text than English-speaking um markets and and Spanish speaking markets but in general for a thumbnail it should be about four or five words should be your cut off point for how much words you put in the fil M and ideally less um sometimes people just put way too much text in there like you have a title and you have all this text in your th M it's too much for someone

[1:41:21] to read in a glance um and then one other thing I would share with your audience which I think is really useful is the three Focus area rule which basically for a thumbnail there shouldn't be more than three things the viewer has to focus on that's the cut off point there should be either only one two or three things to focus on so maybe that's like a face a piece of text and the thing that's being held up to the camera you know whatever that might be what you'll see is people try to jam so much stuff in they have like someone here theyve text here they have

[1:41:50] a logo here they have this thing here and it's like too many things to focus on at once so the best thumbs are very simple and just keep you focused on the main areas an example of this like with a client like this is one we did with a personal finance client we work with super simple background you know four words you've been lied to which is outlier text like we saw this performing really well on another thumbnail that got like 10 million views for a very small Channel you've been lied to that video was about the dodo's extinction so the bird and how it went extinct you've

[1:42:21] been lied to I was like let's take it for this you've been lied to about housing so you've been lied to in Tex there house on fire Remy his expression kind of matching what the video is that sounds like an obvious thing but you'd be amazed at how many people cover like serious topics and they're just like smiling in the thumbnail it's like weird um title is like simple to understand but has like an interesting proof Point multi-millionaire interesting contradiction like why don't you own a house as a multimillionaire so all these details out of together and also notice three Focus areas face text house you're

[1:42:53] not having to look at a million things super easy thumbnail that was the first video we posted with him and it did two million views um so yeah that's a bit of a a cheat sheet on on fil mails and and titles as well a bit a bit of a cheat sheet that's an understatement thank you dude you've been really generous with your time and knowledge thank you so much for people who made it to the end where could where could they get to know Patty more I think X is is the place and Patty g96 six I I tweet a lot there I'm always uh looking what Greg's doing and

[1:43:27] thinking how I can adapt it to the the YouTube side of of Twitter um so that's the best place um and I I think you've got a really interesting audience and if anyone does have like startup ideas they want to run bu me or anything around this space like I think there's so much room to build uh in this industry and I think the issue is a lot of people just build the wrong things they try to solve the wrong problem for creators so um it's been a pleasure I really it flew by I didn't realize we were here for for near two hours I was looking outside and

[1:43:58] I noticed that when we started recording it was light and now it's dark so um it's it's good I think people you know in 90 minutes or so people can actually go through this and and really have a good primer around and plan to to actually go and execute their YouTube channel I think that YouTube is criminally underrated for entrepreneurs I think we all go to a lot of a lot of us go to like X and and Linkedin and places like that but I'm happy you you shared the gospel and and Patty I'll uh I'll see you on X totally 100% pleasure later take care

[1:44:41] [Music]

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