# ANOTHER Facebook Ad Attribution Change (MORE Conversions!) Channel: Ben Heath Video: https://www.youtube.com/watch?v=RwdT3FNDXWI Duration: 7 min Language: English Words: 1501 Transcript page: https://viewrankai.com/tools/youtube-transcript/RwdT3FNDXWI --- [0:00] hi guys it's ben heath from lead guru and in this video i'm going to talk about facebook making yet another change to their default attribution setting it's actually a good one it's one that might end up with you seeing more conversions in your facebook ad account which is great i'm going to talk about what facebook have done what it means and what you can do about it as a facebook advertiser in this video before i get into very quickly ask you to hit that thumbs up button that really helps me out and subscribe to my youtube channel if you are new and haven't done so already really really important if [0:26] you're running facebook ads that you stay up to date with the latest information because it's changing all the time okay so i'm in an example facebook account here and let's create a new conversions campaign we know that the attribution setting in this case the default being changed applies to conversion campaigns that's what i'd recommend you use most of the time we're then going to jump over to the ad set level and scroll all the way down to the bottom and click on this little see more options under here and you can see we've got attribution setting and you can see that the default is seven days after [0:55] clicking or one day after viewing i also like they changed the wording from seven day click one day view to seven days after clicking one day after viewing i think that helps explain what it is um but if i select edit and click on the options you can see there are four options now facebook have been changing this a lot right so we um not that long ago the default was seven day click or one day view then facebook um at the end of april changed it to seven day click with the major ios 14 changes and just recently within a few weeks of recording this video they [1:27] changed it back to seven day click or one day view now i don't want to cover all the information that um there is about attribution setting i've got another video where i talk about it in a lot more detail what it is how it works all that sort of stuff so check out a link in the video description for more info on how it works and how what it used to be and how it comes together and how it affects your facebook ad campaigns but just to very quickly explain that attribution setting refers to the time period after someone either clicks or views an ad that they can be counted as [1:55] a conversion okay so if we go with seven day click or one day view that means if someone converts within seven days after clicking on an ad or within 24 hours after viewing an ad and then they obviously go on to convert and that person will be registered as a conversion within your ad account provided we can track them we all know the ios 14 stuff can get in the way of that right now facebook have as i said they've changed back and forth back and forth i think what that shows is that facebook is trying to get us the best possible results they're trying to [2:24] um use the setting that delivers the most amount of data because we know more data more conversions helps us as facebook advertisers work out what's going on and optimize our campaigns which is great for both us and facebook it also helps facebook's machine learning process improve our campaigns which again is great for both us and facebook so this is the option that is facebook believe got to provide the most data and that's what they're recommending and they're going with and they've obviously been testing this because they're moving back and forth with the default i think it is fairly safe to say that this is going to be your best option facebook's [2:56] default is the option that you want to go with this new default change has only been live for a couple of weeks when they changed it from seven day click to one day view let's say i know six months ago oh sorry when they changed it from seven day click or one day view two seven day click about six months ago we did find better results seven day click in some more recent testing we've again found better results with the new default which is interesting i think this is going to be the best way to go for the time being i will let you know if that [3:21] changes we test this stuff all the time um but 7 day click or one day view intuitively makes the most sense to me because out of these four options here it is the option that provides you with the most amount of data now remember this information here and what you select here is not necessarily going to have an impact on how many conversions your campaigns actually generate but it is going to affect how many conversions show up in your facebook ad account which helps improve the quality of your campaigns from both facebook and you which will in turn help improve the number of conversions you generate so [3:53] it's all about data um being included in your ad account that can then be used to optimize both from you on facebook and i think this is the best way to go it also shows i think the flip-flopping between them the facebook is doing a ton of work behind the scenes to try and fill data holes and overcome some of the issues that advertisers are experiencing post ios 14. i've talked about this a lot before and everything i'm seeing is sort of um confirming my my existing theories that facebook is going to work this out one of the largest companies in the world on a market cap basis not employees but on [4:29] a market cap basis hundreds of billions at stake and facebook is going to do whatever they can to get this to work and i think changing this and updating things and that sort of stuff is is a demonstration of that so my the information i want to talk about here is yes they have changed the default again my advice has now changed to go with the default again previously i was happier with seven day click and now i would recommend going to the default that's what the latest data is obviously telling facebook but also my own testing is showing that as well go with the default and i think you're [4:59] likely to see better results so simple short video but hopefully that's useful before you go um something i'll quickly mention and that's our facebook advertising services so my company lead guru is a specialist facebook and instagram advertising agency we create manage and optimize facebook ad campaigns for facebook and instagram ad campaigns for our clients in fact that's where most of the information that i um include in my videos comes from it comes from spending millions and millions of dollars on live facebook ad campaigns that's why it's always up to date and all that sort of stuff um anyway if you'd like us to create manage and optimize campaigns [5:31] for you you can book a free call with one of my team members right now so if you go down into the video description you'll see there's a link through to our website you can book directly into our calendar we do have a 3k per month minimum budget requirement so please don't book a call if you don't meet that we just won't be able to help you out at this point um but if you do fantastic you can book a call with one of my team members very informal they can just let you know how we work you can tell us about your business there's a good chance we've [5:57] advertised um or our advertising business similar to yours we have hundreds of campaigns live at any one time and um yeah hopefully we get a chance to work together if you found this video useful please hit that thumbs up comment below to let me know comment below with any questions don't forget to subscribe really really important i can see that only about a third of the people that watch my videos something like that are subscribed very importantly you subscribe because um facebook is changing all the time i'm releasing new content on all these various changes all the time and you if you if facebook ads imported [6:28] your business it's so important to stay up to date with that so uh yeah make sure you subscribe thanks guys bye for now --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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