# $40,000,000 Worth of Ecommerce SEO Advice in 11 Minutes Channel: Kai Cromwell - eCommerce SEO Video: https://www.youtube.com/watch?v=REi9wneF7tc Duration: 12 min Language: English Words: 2992 Transcript page: https://viewrankai.com/tools/youtube-transcript/REi9wneF7tc --- [0:00] most SEO advice for shopy e-commerce Brands is complete over the past four years I've generated over $40 million in organic strch Revenue through SEO helping over 707 8 and N figure brands in the process and in this video I'm going to give you everything I wish I knew earlier starting with the key things that actually drive Revenue to how you can avoid SEO money traps and all the exact shortcuts that will save you years of trial and error that I was not smart enough to find till later on each piece of advice will get more and more important as we go on so make sure to stick around through the full video [0:28] you've probably even heard that it take 6 to 12 months to see results with SEO but that is so far from the truth and if you can't s on this video for just a few minutes you'll stay stuck burning money on bad SEO tactics while your competitors dominate Google's top three rankings so let's dive into it before I get into how to scale your Revenue I want to First address all the myths and what actually matters in SEO and yes if you don't believe me these are all the exact same things I'm doing with my clients right now like how we took this Brand's organic sh revenue from 12K a [0:54] month to 92k a month in just 11 months or this one from 3K a month all the way up to 26 16k month under 100 days which was insane that being said agencies and Freelancers will try to over complicate SEO with Audits and a bunch of errors and warnings that make it seem like your site is quote unquote broken but that is a lie here are the only techical SEO things you should actually care about I'll show you what actually moves the needle first your site must be crawlable and indexed properly if Google cannot find key pages on your site seriously Nothing Else Matters nothing in the rest [1:22] of this video matters next up no broken links broken links create a terrible user experience and will actively hurt your rankings next up great mobile and desktop ux if your site is slow difficult to navigate whatever Google will simply just not rank you anywhere near page one and last up hierarchy Google and users should easily understand which pages are the most important we'll talk about how this works later on that is it that is all you need everything else is noise if an ASO agency or freelancer is pitching you endless technical fixes run the other way your site does not need to be light and fast don't you're wrong it can help [1:50] but it is absolutely not necessary you do not need to spend weeks optimizing metad descriptions or rewriting metad descriptions that haven't even been a ranking Factor since 2014 literally over a decade ago or fixing any one of the other dozens of technical SEO terms that they may throw at you to scare you but if technical SEO is not the game changer what actually moves need too many e-commerce brands are actively chasing blog traffic thinking it will lead to sales okay but imagine you run a store selling let's say organic skincare ranking number one for why should I use natural face wash might bring traffic but it's going to convert near 0% if not [2:21] at 0% do you know why blogs are so much easier to rank than product and category Pages because the brands that are actually printing cash through SEO are not writing endless amounts of blocks they are ranking money pages and driving Revenue through them the problem with blog content is you are simply paying for traffic not conversions traffic does not equal Revenue okay ranking for random blog keywords is very likely not going to grow your business in any significant manner your traffic graph will continue to grow but Revenue will not and you will think that things are going well and your agency will tell you that too but in reality you are just [2:47] spinning your wheels in place next up your money Pages matter the most you need to rank in the top three for transactional keywords otherwise your brand will be completely invisible and third above all of them organic search revenue is your number one kpi if it's not increasing your SEO is simply not working I worked with a brand that paid an SEO agency actually two different SEO agencies they paid them each about $5,000 a month over the course of 2 years so that is 60k a year 120k between the two of them Beyond a few months they never cleared more than $2,000 a month in organic stue so they was a net [3:16] negative spend for them all the agencies are doing were writing blog content right writing blog content about puzzles who on Earth is going to read blog content about puzzles right however when we brought them on board in the very first 3 or 4 months we created like 40 new collection pages and all a sudden we're able to take the revenue from barely breaking 2K a month to quickly breaking 10K a month okay happened Lightning Fast all cuz we able to just build collection pages and just ignore all that other blog content earlier today even another example I spoke to a brand that's paying an agency $400 a [3:42] month I don't personally believe you should pay any agency $400 a month cuz I just that's just not a good investment you are not going to be happy with any quality of work you receive for $400 all the aid he was doing was writing blog content three blogs a month and they're like yeah in about a year this will work if you were giving someone $400 a month for a year straight and expecting them to all of a sudden fix your business or all of sudden like turn your SEO on let's say I I simply cannot help you okay that is that is just a bad [4:04] investment on your part and it's not even an investment it's more like a straight up some cost so how do you actually rank for the right pages and maximize your Roi with SEO a lot of SEO gurus will tell you that you need thousands of backlinks to rank but in fact there are tons of sites with thousands of backlinks that still cannot rank number one the truth is for a lot of keywords you probably need like 10 to 20 of the right back Lings you do not need one like a th000 plus lowquality one cheap seos cheap agencies cheap Freelancers whatever will flood your site with garbage links that will [4:32] actually hurt your rankings rather than help them so you need to be extremely smart with your link building spend that being said I want to show you and tell you exactly how I'm doing link building for my clients and what is working right now first off and my favorite link insertions we also do a little bit of guest posting but link insertions are the best right now they are super easy to get and they cost between like $100 and $400 on average of course they can be more that's just what I'm currently spending very easy to go get compile list of sites in your Niche find their [4:56] contact information with a tool like hunter.io or any one of the other web scraping tools reach out to them ask if they accept guest post or link insertions they will say yes or they will say no if they say yes obviously just pay them the fee and move on right of course they're going to be metrics you want to consider right demand rating demand traffic page traffic relevance all that good stuff but it is very easy to do this you can also go on marketplaces there are tons of Market places that have already kind of done the Outreach for you and you can just go shop for these links all theart now keep [5:20] in mind these links on a Marketplace will be upwards of 20 to 60% depending on the marketplace more expensive than if you were to just reach out to the website directly on your own the reason being is the marketpl is obviously have to make money too so you are essentially trading a higher spend for not having to do the Outreach right so if you're low on cash just do the Outreach yourself personally I like link insertions a lot more than guest post reason being is link insertions for some reason are like 20 to 30% cheaper than a guest post on average on the average website I have to [5:46] imagine it's because a website owner would rather just tweak a few words of content and add a link rather than publishing an entire new piece which is probably why it's cheaper just less time on their end the beauty of it however being on a link insertion is that you can find a page to build a link on that already has track traffic if you write a guest post there is no guarantee that we get traffic the link insertion is already more effective because the page has traffic guest posts that don't get traffic are not valuable to wrap it up unlik link insertion to guest post a [6:08] link insertion is cheaper and it's more effective so it's kind of a no-brainer next up building relationships with industry bloggers and journalists definitely a bit harder to do but can be more cost effective over a longer timeline we are constantly expanding our role of deck of journalists to earn high Authority links for Our Brands and last up creating standout content that naturally earns links this is easily the most difficult one to do and probably the least scalable in my opinion you are going to burn through hundreds of pieces of content before you earn your first link organically a lot of seos mostly Enterprise seos will tell you to just [6:35] write content that earns links naturally this is simply not realistic for most brands earning links typically is costing about $5,000 a month right now with digital PR and if you're not paying digital PR and you're earning earning links organically it's because you are a dr70 or 80 brand talking about what we're doing with our clients if you're a 7 eight or N9 figure shop by brand owner that wants to work with a small SEO team that actually cares about growing your organic Str Revenue we've done it time and time again here is another brand we've helped increase their organic strch Revenue from 43k a month to 72k a [7:02] month just about 10 months so a little bit under a year and if you're interested and want to be our next case study click the first link below to book a discovery call with me now let's talk about the actual SEO tools that you need so is it true that you really need tools like ahr and sem rush or can you just use one or do you really need any at all coming from someone who built a $40 million e-commerce SEO Playbook using just a few tools think of it this way knowing how to use a tool like Robin Hood does not make you a great stock [7:28] Trader or day trader similarly knowing how to use SEO tools does not make you an exp at ranking Pages not even close do tools like a semrush Moz help yeah but they do not make you an expert my go-to tools that have generated over $40 million are semrush which is in my opinion the best all-in-one SEO tool that I use in my agency let me just walk through really quickly with you rush is great I used to use HS but fortunately when they switch to their credit pricing they kind of lost customer for Life truthfully so I'm on Sam Rush Dem main overview you can look you can do [7:55] competitor analysis you can do cued research you can look at um backlinks they have tons of new AI tools to help you do cued research on your own you can you know discover what your brand like your competitor's links are doing which ones they're building you can do copycat strategies all this good stuff you can even put together keyword strategies it's great next up Google ads Keyword Planner I learned how to do keyword research with Google ads it is a completely free tool and if you're on eCommerce brand odds are you already have a Google ads account I'm just going to type in a few keywords and we'll see [8:21] what we get on all right so just going to throw in a few random keywords here for like the hair care Brands St on that example this is great now what Sam and HS have for Cy resarch that a lot of people tend to like is that they give an exact number for like monthly search volume Google ads does not do that they just give you a range now on the smaller end like a smaller scale keyword that's not such a big deal right however when you start getting in the range of like 10K to 100K the difference between 10K and 100K in terms of surges per month is [8:47] quite substantial 1K to 10K is not so bad but the point is like I did SEO the first year of my career I was doing I was freelancing I was working in an agency and I use this as my whole tool it works enough and if you're willing to be creative and you don't want to spend the cash like 200 bucks on a tool it's a good fit you can get tons of keyword data from all over the world you can go narrow down as like counties or cities whatever you want if you have like a local business the other thing too while tools like AHF and Sam Rush have keyword [9:12] difficulty obviously that doesn't exist here however you can still kind of use the average cost per click for like the bottom of bid Pages as a nice like sliding scale on how this works okay so for example like natural skincare 190 to 692 is either the most competitive or second most competitive keyword on this list natural hair care is also quite expensive how natural shampoo seeming from a Google ads thing Google ads side which means few people are probably also working to rank for it on an organic side of things next up is uh screaming frog okay this is the all-in-one Tango SEO tool it will handle 99% of what you [9:43] need to do when it comes to tango SEO you can run a crawl for free up to 500wh else so if you have a brand new site this is great you can look at Bon codes see like any of your pages are four or fouring like this one for example on this site you can look at all the H1s all the H2S you can look at meta descriptions page titles URLs canonical all kinds of stuff all available in one tool and it's free for 500 URLs and if you're a brand new site you don't even have 500 URLs probably you want to pay for it I think I think it's like 500 [10:08] bucks for a oneyear license or something like that last time I checked okay so honestly if you're going to be doing a lot of SEO it's worthwhile to to have it is the number one technical SEO tool in our stack and we probably could not live without it if you want to move the needle without over complicating things you must understand what I'm about to break down and it's something that nobody tells you about SEO and it's definitely something that no one told me 80% of your results will come from just 20% % of your efforts most e-commerce brands are wasting thousands of dollars on bad SEO advice or bad SEO tactics but [10:35] if you simply focus on ranking money Pages getting quality backlinks and ignoring everything else I guarantee that you will start to see real Revenue growth instead of trying to do everything just focus on these two things and I promise you that you will see similar results to my clients building and optimizing Pages for more transactional keywords and fewer informational keywords pages that actually drive Revenue not just traffic so more category Pages fewer blog content link insertions and digital PR building high quality backlinks from relevant authoritative sites as well as a nice blend of those link insertions which are more Niche seriously everything else we do for our clients [11:06] like reporting technical SEO blog content internal linking takes up probably 80 plus% of our time but building and optimizing more money pages and actually building better backlinks take up probably 20% of the time and they drive the Lion Share of the revenue and it's not even close if you can Master these two things you can scale your e-commerce Brands SE year Revenue to Millions each month and consistently acquire new customers for nearly $0 now this is a ton of information but in the grand scheme of things it's only one piece of the pie compared to this extremely long and in-depth free course I just posted so go watch this video [11:38] next if you're ready to take your SEO game even further --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). ViewRank AI finds the videos already beating a creator's own average on Instagram, TikTok and YouTube Shorts, transcribes them from the audio itself in more than 60 languages, and turns what worked into new ideas and scripts. Free transcript tools, no account needed: https://viewrankai.com/tools How to read any video this way: https://viewrankai.com/llms.txt