# Facebook Ads B2B Targeting Tutorial Channel: Ben Heath Video: https://www.youtube.com/watch?v=PkOM-ULd6S0 Duration: 16 min Language: English Words: 3330 Transcript page: https://viewrankai.com/tools/youtube-transcript/PkOM-ULd6S0 --- [0:00] hi guys it's been Heath from lead guru and in this video I'm gonna give you a B to be targeting tutorial for Facebook Ads now targeting on a b2b basis reaching other businesses on Facebook is a lot harder than reaching end consumers and customers and because of that that's led a lot of people to think that you can't advertise any sort of b2b products or services using Facebook ads or Instagram ads and that's not true b2b targeting is more tricky it is more difficult to get right but it doesn't mean that Facebook and Instagram enticing can't be very very profitable for you if you're pregnant b2b basis and [0:36] you can't reach your target market and generate great results we've worked with a number of clients that have been able to do so so well that's what this videos are gonna be all about how did you go about finding your target audiences when it comes to targeting b2b now before I get into the steps I just wanna quickly mention that at the end of this video I've got a couple of free facebook advertising resources that I think you're going to find very very interesting so make sure you stick around to the end to hear about those with that said let's go ahead and get into the steps so here we have I mean [1:06] I'm in an example Facebook ad account by the way and the first thing I'm going to do when it comes to talking about b2b targeting is it finding your audience is the tricky part okay and there are some tips and techniques that we have that you can use to find your audience not every business will be able to do what I'm about to say but the single best audience that you can use is a look-alike audience based off of previous customers now not every business can use that because of course if you're brand new if you don't have more than a hundred previous customers which you may not do obviously b2b [1:41] people tend to work with a few a number of customers not always but but sometimes and if you don't have more than a hundred previous customers then not you're not going to be able to target a look-alike audience based off of previous customers if you do have more than 100 previous customers absolutely fantastic this is going to be the best audience for you to use almost you know a hundred percent sure that would be the case blessing 95% sure 95% of the time that's what happens and so you can go ahead and use that I'm going to show you how to create in a minute if you don't have 100 [2:13] customers don't worry once I create showing people how to create the look-alike audience based off previous customers and had to target that are then show you some other techniques and tips you can use to find really good targeting options for whatever it is that you're looking to fortify into the people that you're looking to advertise to okay so to create a look-alike audience based off previous customers you want to go ahead and I'm in Facebook Ads manager by the way you want to go ahead and come over to audiences okay and to create a look-alike audience based off previous customers you first need to create a custom audience you [2:42] need to upload your list of previous customers to Facebook and then obviously create a look-alike audience based off of that so you want to go ahead and click on create audience and custom audience and then if you've got this data in a customer list you want to go ahead and select customer list and click Next down here your customers may or may not have lifetime customer values assigned so in your CSV format your Excel spreadsheet have you got a value alongside each customer if yes select yes fantastic that's useful because you're telling Facebook look these customers were worth more to me than these customers therefore I would like [3:19] you to prioritize these higher value customers when it comes to creating they look alike but most of you won't so you can go ahead and click no then you either want to copy and paste your data in so I said depending on how you stored your data when it comes to previous customers copy paste data in or you could just upload a CSV file as I'm going to do I've created one here called example customer list over 320 that's the name I'm going to give it in fact let me just call this customer list o through 20 because I've already actually created this in a previous demonstration [3:51] video as I said this is an example Facebook ad account then I want to pick next and now you need to match the data in your customer list to the identifiers so basically telling Facebook you uploaded a list full of data right you're taking Facebook this column refers to this lot of data this column refers to this lot of data so I this is just a phony list so I just put in some example as you can see we've got John Smith at example.com and things like that so that's yes that is email addresses that's right but I've got up here that's one that Facebook was able to map I've got up [4:23] here action needed so got John will Jane these are first names I've got Smith Stevens doe these are last names okay so now we've mapped three identifiers and we can click upload and create down here the more identifies you can match the better them because the way Facebook creates custom audiences is they basically take the data that you give people and they try and match that to people whose facebook profiles so that's why they need things like email addresses phone numbers names because they're gonna go a hat this data set on this CSV file matches this Facebook profile this is the right person include that person and the [5:05] custom audience and then that's basically how Facebook use these things Facebook is not going to be able to match everyone okay so you're probably only gonna get match rates at let's say 40 50 percent something like that nothing you can do about that well the more information you give the better but there's not a lot you could do about that and when it comes to B to be targeting on Facebook specifically and your match rate is likely to be lower because if you've got things like email addresses phone numbers these might be business email addresses business phone numbers and they may not correspond with someone's personal [5:36] Facebook account so you may see match rates of twenty thirty percent which is four straight in but not a reason not to use this audience that you can still perform very very well okay and just quickly as an aside to that something another point I want to mention is if some people say that business owners or the people I want to reach aren't on Facebook when it comes to B to be targeting absolutely nonsense just about everyone is on Facebook Instagram everyone who's not a child or not over the age of you know seventy I mean obviously there exceptions but the percentage of people that are on either [6:09] Facebook or Instagram or both between the ages of let's say I don't know 15 and 65 is absolutely enormous you're talking 90 plus percent so your audience whether it's a CEO of a company whether it's the owner of a law firm that person uses Facebook and Instagram has a facebook Instagram account most likely so don't worry about the fact that they're not on there okay so we created that custom audience and now we want to create a look-alike audience so I'm gonna pop in let's say the UK in here based off a customer list 1% and I'm gonna include a link in the video description below with a more detailed [6:48] tutorial around creating look-alike audiences because if you're not familiar with the process I'm sort of breezing over these things that's not really what this tutorial is about it's a B to be targeting tutorial for Facebook advertising and so I create a link to that in the add a link to that in the video description below just here I wanna quickly mentioned that in terms of when it comes to size if you're operating nationally internationally you wanna go at one percent if you're operating on a local basis you need your audience size to be larger so go ahead and select something large if maybe even 10% if you're advertising in quite a [7:19] tight area right so we've now created our custom audience called customer list o 320 and we've also created a look-alike audience called customer list a look like what it's based off that customer list now the reason why that target audience performs so well for b2b targeting is because when it's hard to identify your target market on Facebook by saying to Facebook look these are all our customers these are the people that have worked with us find me people that are very similar to this group of people that's you can see why that would perform so well you know let's say you only you just work with law firms and [7:54] you want to reach either marketing directors or partners or owners of law firms if you upload a list full of those people people that meet that criteria it's a to Facebook find me people that are very similar to this group Facebook's gonna be able to work that out they're gonna be able to identify other people that our law firm owners partners marketing directors in those sorts of companies and that's who they're going to include in this look-alike that's what forms so well so let's go ahead and jump back into ads manager okay now let's say we want to target that look-alike audience based off of previous customers which is [8:26] fantastic for b2b targeting with Facebook Ads I've got an example campaign here I'm gonna select that and go to the ad set level targeting that's done at the an set level I'm gonna highlight that select edit and I'm gonna scroll down I'm gonna pop in this newly created look-alike audience in there and boom that's it four hundred ten thousand people in the UK and when it comes to look-alikes again you'll find out more about this in the detailed look-alike audience tutorial but you want to leave everything else open because you've already told Facebook I want to use advertising people that are just like people on my [8:59] customer list so you don't want to have to narrow it down with things like age ranges gender and things like that okay usually there are exceptions covered in tutorial but usually so that's one of the options but as I said there's lots people that don't have a hundred plus customers in a customer list in order to use that as your b2b targeting option so let's assume that that won't work you need to come down to the detailed targeting options and if you would say you wanted to advertise just two lawyers just keep that example you can enter in lawyers in here okay or a lawyer and and then you want [9:33] to go ahead so here we've got lots of interest but you want job roles if it comes up as an option even right let's see if we can browse so we do demographics if we do work and we do job titles and let's see if we can pop in law in here so law enforcement so lawyer doesn't even come up as an option the perfect example of what I want is demonstrate I thought it would come comp is an option and we have a few examples of it but em it doesn't the reason why that's a perfect example is that advertising to people based on their [10:08] work it's very very difficult not a lot of people upload work information to their Facebook profiles they don't say you know what they do for a living so even lawyer which is obviously a big category of people isn't an option if it was an option they would probably only have been let's say twenty thousand people in it even though there would be far far far more lawyers in the UK than that maybe even ten thousand so China target people by job title either it won't be an option most of the time or it will be an option but the audience will be so small that it's not a viable [10:45] audience to advertised on Facebook so that doesn't really work so if that's the case what would you go about doing one of the options I really like to use is to target people that are interested in the governing bodies the organizations that sort of control and industries okay because the people that like those are interested in those on Facebook are highly likely to be lawyers and people who work at the industry you're not going to be you know you're not going to have liked a post or follow a page from you know a governing legal association in a certain country unless you're a lawyer involved in that you're [11:18] just you're just not so by targeting people interested in those organizations you're highly likely to be able to you know to target an audience that primarily consists of the people you want to reach okay so how would you go about doing it I have no prior experience targeting the you know whatever the associations are in the legal profession or anything like that so very simple you come out to Google and you pop in something like that so I'm just search there for law Association UK and the first thing pop up is the Law Society okay so we come back into answer manager is that an option Law Society yes it is okay to the [11:52] law societies option now it's a little bit small it's only nine thousand six hundred so you probably want to target this and in conjunction with some other options but this is a sort of thing that you might be able to go about targeting something comes up like that we're targeting the UK right now if you were we were to add in the US as an example and we put in if I remember rightly the American Center for Law and Justice we've got 2.8 million probably a little bit large you might want to narrow that down with you know probably if you're looking to reach lawyers who are in a [12:31] position to work with you what are they going to be probably thirty at the low end if a that's probably too young you're probably talking more like 35 I imagine but you know sort of thing you might want to just reach women men etc etcetera okay all sorts of things you can do okay so using these governing bodies as a way of finding interest time till she could be a great way another one is think about the publication's that people in a specific industry may read and follow so do they read certain specific magazines maybe even TV shows that are specific to people in that in [13:08] are there blocks blogs is a great one people in your target industry will consume content and will follow businesses media outlets publications that will show up as interest targeting options in Facebook so just exactly as we did with these sort of associations and societies you know the law society and things like that here you can go about finding other options think about magazines think about blogs think about TV shows think about radio shows think about personalities they might follow maybe there's people in their industry that teach people how to build a successful law firm okay and if you couldn't target people that are interested in that person then again [13:51] though that target audience is going to contain your ideal prospects so you have to get a bit creative when it comes to B to be targeting and hopefully that's been useful it is possible you absolutely want you've got a hundred customers want to focus up on the look-alike audience space or previous customers down here in the meantime I've given you a bunch of ideas down here for things you can go about finding crisis and show you exactly how we do it it's not rocket science not very complicated but you might need to get a little bit creative to find some options and really think about your industry and [14:18] what it is you can use right at the beginning this video I mentioned a free facebook advertising resource I'm gonna tell you about right now and that's a free webinar and link will be in the video description below that's called three killer Facebook advertisement strategies to double or more your revenue and in this webinar we cover three strategies three Facebook advertising sales funnels that we've generated seven plus figures for with our clients on multiple occasions they're very much tried and tested I would strongly strongly recommend you check it out if you want better results from Facebook advertising and because look at the end of the day doesn't [14:50] matter how good your targeting is doesn't matter how engaging and creative is if you're not using the right sales funnel and the right strategy for your business your Facebook advertising efforts will be wasted and you will be wasting money so it's I could not more highly recommend you go and watch that out if you like my content if you want better results from Facebook it's 60 70 minutes long something along those lines and you can click on the link in to the description completely free and you can go and watch it right now I think you find it very valuable other thing I'll quickly mention is our Facebook [15:19] advertising services so if you're running ads on Facebook and you would like to work with a professional agency have them create manage optimize your Facebook ads for you we can do that and if you're spending more than three thousand dollars a month or one spend more than three thousand dollars a month that's how cut off you can book a free phone call with me or I can just find that a bit information about you and your business I can tell you how we can help the fantastic results we're achieving for a lot of our other clients and all that sort of stuff no obligation of course [15:47] there will be another link in the video description go ahead and book a call with me if you would like I've got a free Facebook Ads mastermind group that you can also join it's got 20,000 members in there right now fantastic community full of Facebook advertisers achieving fantastic things answering questions helping each other out completely free to join again link in the video description that we lots of links in the video description and but that's it that's all I've got to tell you about if you enjoyed this video please give it a thumbs up always really appreciate it please subscribe to my youtube channel for more Facebook [16:15] advertising related content and of course any questions or any feedback for me pop that in the comments below and I will answer that for you great thanks so guys bye for now --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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