# Facebook Ad SECRETS That Experts Won't Tell You Channel: Ben Heath Video: https://www.youtube.com/watch?v=OPpKkzq50Ic Duration: 11 min Language: English Words: 2381 Transcript page: https://viewrankai.com/tools/youtube-transcript/OPpKkzq50Ic --- [0:00] I'm about to share with you the Facebook advertising Secrets the Professionals in this industry use to gain a massive competitive advantage over you this is the stuff that they usually like to keep to themselves they certainly don't want other Facebook advertisers knowing about it if you've been looking for a breakthrough with your Facebook ad results you are likely to find it here let's start with number one which is to take a larger proportion of your ad budget and dedicate it to ad creative creation so most Facebook advertisers seem to operate with something like a 99 to 1 split where 99 of their overall Facebook advertising budget is spent on [0:31] the ads themselves and one percent sometimes less is spent on the ad creative I would strongly encourage you to change those numbers significantly I would be shooting for more like a 90 10 split so 90 of the money that you're looking to spend your total Facebook ads budget is spent on the ads themselves and 10 or closer to that number is spent on the ad creative that frees up a lot of budget for high quality video production fantastic image to be created you could create animated videos you could get all sorts done from an editing videography standpoint that's really going to set you apart from your [1:05] competition and it's going to make the other 90 that you spend that much more effective remember if you drop your ad budget what you're spending on ads by 10 but get much better creative you might see a 30 40 reduction in your cost per conversion which is then going to more than pay for itself because you've only you're only spending 10 less on ads if that makes sense we have this conversation with clients all the time where I'm quite happy to spend say twenty thousand dollars a month on ads and they won't spend two three four thousand on a great video production team who can put something together [1:37] using their product and make it really professional and really stand out to me that's silly that's backward I think that the professionals the people producing the best possible results are putting more resources into their ad creative into what your prospects see and they get better results because of that Facebook ad secret number two is the brand is everything honestly the difference between running an ad campaign for a business that has a well known own established brand within that industry and one doesn't is absolute night and day you could be offering the exact same products same price points same benefits same ad copy all of it the [2:10] difference that that brand makes is absolutely not nice you'll often see twice as many sales three times as many sales for the same ad spend simply because the brand is established now obviously that leads to the question well how do you go about getting a brand established I'm not necessarily talking about running brand awareness campaigns or things like that with your Facebook Instagram ads I'm more thinking in terms of be very conscious about the interactions your business has with your prospects and with your customers so if you're running a sales or a leads campaign you're looking to generate customers if you generate say 10 000 customers a year how do each one of [2:44] those people feel about your business after they've interacted with you whether they've gone on to actually become a customer or not that adds up over time if they had a fantastic experience they'll remember it they might recommend it to others oh my God I love them it means that when other people are advertised to in your audience if someone has already said that's a great company I'd recommend using them and your ad pops up they are so much more likely to buy so this is not about running awareness campaigns running reach campaigns this is about behaving in a way as a business that really reinforces your brand that [3:14] strengthens your brand deliver a fantastic product have great customer service do what you'll say you're going to do do it on time go above and beyond and that will compound so much and you'll see it in your Facebook and Instagram ad results you can also help expedite this process by piggybacking off other people's brand I've talked about this before but hiring an influencer in your Niche to create video ads they could do a video ad review of your product for example to create imagery that you can then use in your ads is massive because you are piggybacking off their brand when your prospects see your ads in the news feed [3:48] and it's got someone they recognize in it they're far more likely to stop their scroll take a look and investigate further you'll see much better results so there are shortcuts to this but really think about this as a long-term play I on in five to ten years time to be seen as a fantastic established brand within this industry because I know that all my advertising efforts particularly on Facebook Instagram will be so much easier once I'm there and the next secret is heavily linked to that one and that's at the best Facebook advertisers really expand their time Horizon and they do so because advertising the cost [4:19] is very much front loaded but the rewards are seen later down the line so let's say there's people in your audience that need to see ads from you six times on average over a two-year period before they're ready to buy that that's going to be a lot of people a lot of people simply don't buy from businesses that they haven't seen anything from haven't interacted before some do but a lot don't if you say generated five of those six Impressions over 18 month period it could look like your campaigns are really not doing that well because you've paid for all of that so you've paid for most of the cost [4:49] that's required to get said customer but they haven't actually paid you a penny yet because they're not ready and that's why best advertisers often don't look at short-term Growers they're more about am I getting my business out there this ties into the brand Point am I leaving prospects customers people in my marketplace with a positive feeling towards my brand whether they just enjoyed my ad creative or actually went ahead and interacted with my business because over time that's going to deliver results that's why I'm a big fan of using things like my omnipresent content strategy because over time that sets you so far ahead of your [5:22] competition that it's just easy at that point and I'm a big fan of setting things up in a way that we can do the hard stuff now so that it's really easy later on I've done that building my personal brand and that takes years and years I'd encourage you to do the same with your Facebook and Instagram ads Facebook and secret number four is that targeting is far less important than you think are you serious whenever I asked people to ask me questions so that I can answer them I always get tons around targeting people obsess over targeting and you really shouldn't basically when it comes [5:53] to targeting just don't make a big mistake don't get it wrong don't advertise to too small an audience and you will be fine you can watch my tutorials on targeting and you've got it you don't need to sort of further clarification on that instead put that energy that mental resource into improving your offers and improving your ads those elements are the difference makers not targeted now before we get to the next Facebook ad secret I want to quickly let you know about our done for you Facebook and Instagram advertising services so my company can create manage and optimize campaigns for your business we can take that workload off your hands [6:23] and most likely help you get much better results if you're interested you can book a call with one of my team members right now there is a link in the video description below that'll take you to a page on our website where you can book a call directly in they're no obligation of course we can find out more about your business if we'd be able to help you can find out more about our services costs Etc hopefully we get a chance to wear it together the next Facebook ad secret the professionals know that amateurs do not is that you cannot outsmart meta a lot of people like to [6:47] try and maneuver the algorithm or sort of find alternative ways of getting to what they really want for example they'll run engaging campaigns instead of sales campaigns thinking well if I get lots of Engagement that'll reduce my CPM I'll get more sales doesn't really work out like that they'll optimize for landing page views that'll be their performance goal as opposed to optimizing for conversions thinking well if I just get loads of traffic to my website they'll convert it doesn't work out like that just go with the options that best describes whatever it is that you want if you want leads set everything up to go for leads if you [7:18] want sales set everything up to go to sales you cannot outsmart meta's machine learning process their algorithmic process for ad delivery so just play the game don't try and be tricky do you want to play next is that the major Facebook and Instagram ad success stories that you hear about the businesses that have exploded because of Facebook and Instagram ad campaigns they often have a superior product or service to what else is being offered in the marketplace and this isn't something that's often talked about in Facebook and Instagram advertising circles because it's very much focused on the ads themselves how to improve the campaigns but the reason [7:51] why the companies that blow up have this is because if your product or service is so good that the people who purchase it feel compelled to tell other people about it the return on ad spend that you see is much much more because let's say you sell a product one person buys end of transaction you're looking at how much it costs you to get that sale versus what that sale brought in that's your return on ad spend but if for every one person that you generate a sale from they recommend to other people you've just tripled the value of that initial conversion because three people are [8:24] buying but your costs haven't changed so if you compare those two scenarios let's say those campaigns both perform identity on the content the one that is advertising a product service so good that people feel compelled to recommend it to others that's going to perform three times as well or actually more because obviously if they're recommend two people who recommend to more people recommend to more people and over time the return on ad spend from that pain is light years ahead orders of magnitude ahead of the campaign that is simply advertising a product that people purchase they go that's fine but they don't feel compelled to recommend it so [8:55] really think about that how can you offer something that is so good people have to tell other people about it and the way you can think about that as a consumer yourself for products or Services think about those times where you've bought something you've had some sort of experience and you've had to tell other people about it why did you have to tell other people about it think through the elements that made you feel compelled to do so how can you include those in your offers and number seven now this is something that Pros do so well that amateurs very rarely do and that if in doubt copy others it is [9:26] absolutely fine to find people that operate in similar Industries maybe even the same industry and model from what they are doing it can shortcut your path to success massively particularly early on if we are creating ad campaigns in an industry that we haven't run our campaigns before which obvious see happens because we work with clients in all different Industries we will take a look at the best performers try and identify the ones that are producing the best results and see what we can look to integrate what they're doing well and that might save literally years of testing and trying to figure things out I did this with my own business now I [10:02] started a Facebook group modeling from other people that had Facebook groups in the Facebook ad space I started a YouTube channel modeling from other people that had YouTube channels in the Facebook ad space and the thing is if you do that long enough you start to find your own voice your own way of doing things your own personality your business's personality comes through and then you can end up surpassing the businesses that you originally modeled I now have the biggest Facebook group in the world that is around Facebook advertisers it's called the Facebook ads Mastermind group if you want to go ahead over to Facebook search for that you can [10:34] join and as far as I'm aware I have the biggest YouTube channel that is specific to Facebook ads in the world I surpass the people that I originally modeled from and you can absolutely do the same so if you're scratching your head if you've got a lot of Doubt at the beginning if you're trying to work it out go ahead and find people that are doing well model from them and to help you do exactly that I'd strongly recommend you check out this video in it I show you how to work out who your competitors are targeting on Facebook and how to Target the exact same people --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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