# THE IDEAL FACEBOOK AD CAMPAIGN STRUCTURE Channel: Ben Heath Video: https://www.youtube.com/watch?v=NsOrb6D0-HI Duration: 6 min Language: English Words: 1380 Transcript page: https://viewrankai.com/tools/youtube-transcript/NsOrb6D0-HI --- [0:00] hi guys it's been Heath from lead given in this video I'm going to talk about the ideal Facebook ad campaign structure now I get a lot of questions to people who asking things like you know how many campaigns how many ad sets how many ads should I be running when I'm advertising on Facebook so I thought I'd create a quick video that sort of explains how I set up my campaigns when I create them for my own business and how we do it as an agency obviously advertising our clients products or services so for this ideal Facebook ad campaign structure I'm going to assume that you're using the [0:27] direct to offer strategy what I mean by that is you are directly advertising your products or services a lot of people are under the misunderstanding that you cannot successfully advertise on Facebook directly advertising products and services that's complete nonsense we do it all the time as an agency works tremendously well for lots of different businesses there are other strategies that we use but that is one that we use all the time and what I mean by that is when I say directly advertising products or services let's say you're an e-commerce company it's using a conversions campaign that directly sends people from Facebook to website to buy if your service based [0:59] business instead of sending them to website to buy it could be sending to your website to sign up for a free consultation or something along those lines so assuming you're using the direct offer strategy which is what I'd recommend a lot of people do particularly when they're getting started here's how I would structure your Facebook ad campaign so I have one campaign where possible I prefer to operate with one just one campaign not have multiple campaigns I think it's a lot easier for optimizing your campaigns and making adjustments going forward then within that actually I just say mention one more thing about a campaign level you want to turn on campaign [1:31] budget optimization you don't want to leave that turned off you want to turn that on if that is an option for you and what that will do is it allows book to optimize your budget across the different ad sets that I'm about to explain and that's good because of course you want basically to tell Facebook you know workout out of these 5 ad sets I've created work out which ones are gonna produce the best results and put more budget behind those it's gonna give you a boost in performance in your Facebook ad campaigns so you've got the campaign budget optimization o campaign budget optimization turned on then [2:01] within that one campaign we're gonna go for 3 to 5 ad sets okay now these 3 to 5 ad sets all going to be targeting different groups of people one of those ad sets is going to be dedicated to warm audience targeting options and that means for your business specifically would depend on the warm audience targeting options that your business has so if you've gone let's say for example previous customers on a list and you're advertising something new great you could add back to your warm audience ad set if you've got an email list or website visitors you can add those into your warm audience ad set so what that [2:37] means for you will depend on you know what digital assets you have email lists website visitors et cetera but we'd have one warm audience ad set the second thing we will look to do with the other ad sets is target at least one look-alike audience so in an ideal world that would be a look-alike audience based off of previous customers that have already bought the product or service your advertising that audience performs phenomenally well and I'll include a link and in the video description to a video that shows you how to create look-alike audience based off previous and customers if you know if you're watching this and thinking how [3:12] on earth you do that don't worry follow that tutorial shows you step-by-step exactly how to do it so we can have our warm audience on set and at least one look like if we've got multiple sources for look-alikes so let's say we've got a previous customer list and we've got an email list we might have one ad set targeting a 1% look-alike audience based off previous customers and then we might have another ad set targeting a 1% look-alike audience based off of our email list so one or two look like audience ad sets then on top of that we're going to have again one or two and [3:45] cold audience targeting options so we're going to use Facebook's audience insights tool to find interest behavioral demographic targeting options that we think will perform very very well and we're going to add those into our campaign and again if you don't add use Facebook's audience insights tool I'll include a link in the video scription go through that tutorial and you'll find these targeting options they talked about so that's our that's our 3 to 5 ad sets one warm audience one to two look-alikes and then once too cold audience targeting options within that we're going to create three or four different ads now it's going to be the [4:16] same three or four different ads in every ad set because at the beginning we want to be testing which ad set performs best and if you have different ads and some you don't know whether it's the targeting options that produce a great results or whether the ads of service produced great results so three to four different ads ideally we would have some different ad formats in there so we might have a carousel an image a video because again we want to know which performs best for this offer is it a video is it an image you know is it carousel etc etc so ideally we'd have that if that's not [4:47] possible and it often isn't that so you don't have video assets and things like that that's fine then we go with let's say three or four different images okay because we want to test that going forward and you can see that with that structure one campaign three to five ad sets three or four ads in each ad set the same ads in all three to five ad sets that make sense that sets us up really well and will allow us to test easily going forward again I'll include a link in the video description to a video I created all about how you go about optimizing campaigns and adjusting them going [5:17] forward but that makes it very easy to test we can very quickly see aha this audience this look-alike performed really well this interest based targeting option didn't this video ad form very well this carousel didn't and you can pause the underperformers and reallocate budget okay so that's how I would structure a Facebook I campaign that's how we do it all the time keep it very simple with your direct offer strategies and for me that is the ideal Facebook ad campaign structure now just for you go so I'm gonna quickly mention which is my Facebook Ads mastermind group it's my free facebook group anyone can join it's got that ten thousand [5:48] members in it it's a fantastic community full of people that are trying to get better results and Facebook advertising there's lots of experts in there like myself agency owners and things like that and so you can join you can ask questions you can post ads for review all that sort of stuff and if you want better results on Facebook I would strongly recommend you get involved there will be another link in the video description go ahead and enjoy it and I look forward to singing in there you enjoyed this video please give it a like comment below to let me know and of course you've got any questions and [6:16] don't forget subscribe for more Facebook advertising related content that's guys bye bye --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI 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