# Facebook Ads Results Drop Off From iOS 14? Do This NOW! Channel: Ben Heath Video: https://www.youtube.com/watch?v=NbP-YGoXfDQ Duration: 8 min Language: English Words: 1688 Transcript page: https://viewrankai.com/tools/youtube-transcript/NbP-YGoXfDQ --- [0:00] hi guys it's ben heath from lead guru and in this video i'm going to show you exactly what you should do if you've seen a drop-off in your facebook and instagram advertising results with the ios 14 enforced changes that are coming into play it's a very quick and short video one tip but super super important if you've seen a drop off you absolutely want to go ahead and do what i'm about to show you before we get into that want to very quickly ask you to smash that like button please click that thumbs up button that helps me out a lot and would be very much appreciated and [0:27] of course subscribe to my channel if you are new now as i'm recording this video facebook have implemented some of the changes that they're going to be implementing in regards to ios 14 and if you're not familiar with you know if you're watching this going what are the ios 14 changes how are they affecting facebook ads how's that work check out the uh there'll be links in the video description below to other videos where i've got lots of stuff about the ios 14 changes because they're really significant in the facebook advertising space but a lot of people have seen perhaps it's from the attribution window setting [0:56] changes perhaps it's from some of the other things that are being implemented it's going to drop off in results and i've had tons of comments on my youtube videos in my facebook group where people are saying things like i used to get you know 10 purchases a day i've now gone down to two i used to get 45 leads a week i've now gone down to 17 like people have seen really drastic drop-offs okay so one and we've and it's not just them right we've seen this with a lot of our client's accounts if you have that happen what should you do very simple i'm in an example facebook ad account [1:26] gonna show you some example so let's say i've got this cbo campaign running it's in draft mode because this is this is an example out of account but let's assume it was running and it had been performing quite well attribution windows have changed um all the you know some of the other ios 14 changes have come into play and all of a sudden your results boom you've just just dropped off a cliff what should you do super super simple pause your existing campaign click the duplicate button uh get out of the way click duplicate and i'm going to minimize that down to keep this nice and simple [2:02] and enable the duplicated version okay sounds too simple but it is working well for a lot of our clients what we think has happened is that with the changes in particular to the attribution settings and some of the changes that facebook are implementing in terms of reporting so less information coming through and also the reporting delay is that previous campaigns are just getting stuck they've just been basically they've been optimized under the facebook optimization process under one way of doing things and that's changed basically overnight and they don't quite they just seem to be in a bit of a bit of a lag a bit of a slump a bit of [2:46] it just not knowing how to get the best results anymore so by doing the equivalent it's like you know when your computer doesn't work and this is all slow and something seems wrong you turn it off you turn it back on again you're all good that's basically what we're doing here with these facebook ad campaigns the ones that have had the crossover from performing well to just all of a sudden dying it seems to just be more of like a technical glitch and just the algorithm is a bit stuck doesn't know how to optimize on the new process so by duplicating the campaign and running a new one yes you'll go back [3:15] through the learning phase for a bit in the new campaign but you're basically getting your facebook ad campaign to then learn under the new conditions under the new attribution windows under the new reporting systems and we've seen results come back more or less in line in many cases when doing this with what we had with clients previously okay so it's not difficult to do um but very much worth doing only takes literally you saw me do it about 30 seconds but if you've seen a big drop off because of the ios 14 changes absolutely give this a go now if you haven't seen a drop off at all [3:48] i wouldn't recommend doing this okay that i want to make that clear because if you go ahead and duplicate the campaign and pause your existing version this new campaign has to go through the learning phase so you're likely to see a short-term dip and you're also not necessarily benefiting from all the learnings that have taken place in the previous campaign and because facebook is not only implementing these changes um in different ad accounts or different stages so you may have seen some changes that other people haven't some people have had the sort of 40 hour or so reporting delay implemented some people haven't as of the recording of [4:20] this video and it may well be that you haven't seen a drop off but you will when the changes hit your ad account so you don't want to do this too early and then have to do it again it may well be that because the way your campaigns are set up you're not going to see a drop-off at all in which case you don't need to do this but if you have seen a drop-off and we've seen loads of loads of people it's a very quick and easy solution or at least something to test and we've got good results with this so far okay um i think this is the [4:46] equivalent of turning a face of turning a computer off when it's not you know when it's playing up a bit and turning it back on duplicating the campaign so it learns under new conditions um is a quick and easy fix so just a quick video definitely let me know in the comments below how this goes because we've done this with a whole bunch of clients now and it seems to be beneficial and i think as we see more changes we might end up having to do this again because uh yeah because the we know that the facebook optimization process is super super powerful and facebook are having to [5:22] interrupt that themselves so it's kind of not surprising that it's having a negative impact on results for a lot of people and this is how we can sort of wipe the slate clean and get it set up under the new new settings okay so as i said if this has been useful let me know in the comments below let me know if it works by the way you should find out within you know three four five days after doing this whether it's worked or not um i'd really want to know before you go a couple of things i want to mention the first is my facebook ads mastermind [5:47] group free facebook group anyone can join um it was on our facebook ads mastermind group as of the recording this video has more than 70 000 members one of the biggest communities of facebook advertising in the world i do free live trainings in there we give loads of content in there um it's an amazing community right full of people just like you who want to get better results facebook ads they're asking questions getting them answered and if that sounds like something you want to be part of go ahead and click the link in the description below take you through to the group you can join and um yeah we'd love to have you [6:17] in there it's all moderated we take care of all that so there's no spam or anything in there or every something will sneak through every now and then you know it's inevitable but we monitor that really closely so it's a really high quality group as well and for that sort of stuff um other free thing i want to mention is a free webinar i've created called three killer facebook ad strategies to double or more your revenue and this webinar really breaks down the sales funnels the go to sales funnels that we use like how to structure your facebook advertising process right like should you have one campaign than a [6:48] retargeting campaign should you use a lead magnet should you use a webinar should you use direct to offer should you use like a brand awareness approach all that sort of stuff is covered in that webinar it's completely free strongly strongly recommend you you go through it right because honestly one of the biggest mistakes i see facebook advertisers make is they do not use the right strategy the amount of times i've spoken to a e-commerce business that sells a 30 product that is using a strategy that's suitable for a you know a service business that sells a ten thousand dollar service i i cannot tell you how many times i've seen that [7:21] and i go well it's never gonna work it literally doesn't matter you cannot get it to work if you're using the wrong setup so that webinar will just clear up all those questions for you so go ahead and check that out again link in the description completely free and i think you find it very useful right that's all i have for this video um subscribe if you're new please click that thumbs up button and i will talk to you soon bye for now bye-bye --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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