# Are Facebook Conversion Campaigns Too Expensive? Channel: Ben Heath Video: https://www.youtube.com/watch?v=NPxDElTyeBI Duration: 6 min Language: English Words: 1268 Transcript page: https://viewrankai.com/tools/youtube-transcript/NPxDElTyeBI --- [0:00] hi guys it's ben heath from lead guru and in this video i'm going to answer the question of are conversion campaigns on facebook too expensive i've been getting that question quite a lot recently so that would be very useful to create a video answering it before i get into which one very quickly ask you to hit that thumbs up button that really helps me out is much appreciated and of course subscribe to my channel if you haven't done so already for more facebook ads related content just like this so i've got the campaign creation window open we're obviously looking at the campaign objectives here and those of you who follow my content [0:29] or even a lot of other facebook ads related content creators online will talk about the importance of using conversion campaigns and the benefits of using conversion campaigns being that facebook can optimize your campaign for exactly what you want and they won't optimize for other metrics and that helps improve your overall results which is true now when people run conversion campaigns one of the criticisms they'll say is just too expensive it's way more expensive than the other campaign objectives people typically run things like traffic maybe reach maybe video views and what they're talking about when they're referring to cost often is cpm cost per thousand impressions it is not [1:07] uncommon for example if you're running an ad campaign in the uk to see a cpm of say 20 pounds cost per conversion uh sorry cost per thousand impressions not necessarily cost per conversion that would depend a lot of other factors it's not uncommon to see that in the us you might even more you might be looking at 30 40 maybe even more um cost per thousand impressions so that's what it's costing you say 40 dollars to reach to get a thousand um views of your ad and then you go over and run something like reach again in the uk you might be looking more at five pounds cpm the us [1:41] might be more like eight dollars cpm so far far less um cost per and maybe even less than that depending on where you're advertising far less what i'm talking about here cost per thousand impressions with something like reach or even traffic video views etc than with conversions maybe 70 80 percent less and you think well how can it possibly be better to run conversions then if it's costing me 80 percent less to run a reach campaign to the same target audience and the thing around that question is assuming that that's the right cost metric to track i based the vast majority of my facebook ad decisions around cost per conversion [2:29] or cost per result depending on what you're using but usually cost per conversion what is going to deliver me the best cost per conversion because at the end of the day that's what matters to your business it's your cost per purchase your cost per lead that's going to determine whether the campaign is profitable whether it's successful whether you can scale it or not it doesn't matter how many people you get your ad in front of if none of those people take the desired action so i would argue and you can certainly argue that conversion campaigns are going to be the cheapest option if you're looking at the right metric [3:05] which is cost per conversion as opposed to cost per thousand impressions yes it's more expensive to reach people but the reason why is because facebook's putting your ad in front of the right people and they're more expensive to reach because they're more sought after by advertisers a certain type of person is more likely to convert based on a facebook ad and your competition and everyone else wants to reach those same people when you select a conversion campaign you're saying look i know it's more expensive to reach those people but they're more likely to become a lead they're more likely to buy my products and services please go ahead and put my [3:37] ads in front of those people and i can see why it's confusing i can see why people say conversion campaigns too expensive but they're the cheapest option most of the time if you're looking at the right metric which is cost per conversion which is the one that really matters getting a load of eyeballs in front of your stuff has value but for the vast majority of facebook advertisers who don't have limit unlimited budget you need to generate a really good cost per purchase or a really good cost per lead that's going to help you get your objective not not worrying about that and getting a great cost per link click or getting a [4:11] great cost per thousand impressions of getting a great cost per video view so our conversion campaign's too expensive absolutely not for the vast majority of advertisers they are the cheapest option when you have when you measure and optimize around the best and most important metric hopefully that's cleared a few things up there i hope you found this video useful before you go couple things i want to quickly mention the first is a free webinar i've created called one facebook ads technique to supercharge your results in this um webinar i go through the single most important thing when it comes to facebook and instagram advertising that you need to get right if you want the [4:43] best results possible it's a completely free webinar um i go through it step by step in detail link is in the video description below right at the bottom of the video description go ahead and click on that watch it you'd be very happy that you did i'm i'm very confident we've had fantastic feedback from it um other thing i want to mention is our facebook advertising services my company lead guru is a specialist facebook and instagram advertising agency we create manage and optimize facebook and instagram ad campaigns for our clients if that sounds like something you're interested in you want to work with a professional agency that can help you [5:11] get better results and take that workload off your plate you can book a free call with one of my team members just click on the link in the video description below that will take you to page one website where you can just literally book a slot directly into our calendar we do have a 3k per month minimum budget for um those free calls for our services we're not able to work with companies with a smaller budget than that i'd recommend in the meantime if you're not at that level you go through the webinar and implement the stuff and then in there that will hopefully help you get [5:37] to the level where you can work with us maybe you know maybe it works like that maybe you carry on with it yourself it's completely up to you but um but yeah those are two things i wanted to talk about go ahead and book a call if you're the budget level interested in services maybe we'll get a chance to work together but either way best of luck with your facebook ad campaigns guys um comment below to let me know what you think of this comment below if you agree disagree subscribe to my channel and hit that thumbs up button that helps me out thanks up guys bye for now --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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