# Klaviyo Abandoned Cart Flow Tutorial 2025 (Recover LOST Sales Quick & Easy!)

Channel: Emiel Dingemans | eCommerce Retention Marketing
Video: https://www.youtube.com/watch?v=NB6T86O01r8
Duration: 15 min
Language: English
Words: 3343
Transcript page: https://viewrankai.com/tools/youtube-transcript/NB6T86O01r8

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[0:00] in 2025 over 70% of the online Shoppers abandoned their card leaving billions of potential revenue on the table in this video I'm going to reveal the best clayfield cart abandonment flow designed to recover lost sales on autopilot I'll walk you to a proven system that helps e-commerce Brands recover up to 33% in abandoned cards turning hazarded Shoppers into loyal customers and at tens of thousands of extra Revenue with just a few simple emails by the end this video you'll know exactly how to set up this powerful flow in clavio and make sure that no card is Left Behind in 2025 let's first talk the importance of the

[0:40] card abandonment flow first reason is that's an easy way to recover lost Revenue so the card abandonment flow has a conversion rate between the 15 to 30% this means that for every 100 abandoned cards you could recover 15 to 30 of those cards just by sending follow-up emails and without this flow these potential customer could be gone for good it's a direct and measurable way to bring back Revenue you could otherwise lose on making it one of the most profitable email flows that you could have with your email marketing second reason why a card abandonment flow is so important because it reduces the customer hesitation so people abandon

[1:17] the cars for various reasons they could be unsure about the product they're distracted or they just need more time to think about the purchase so with a well-crafted card abandonment flow you can address those hesitations simply by providing reassurance so talking about risk reversals customer reviews Etc and res shows that unexpected costs and a lack of trust are one of the primary reasons for people to abandon their card so this flow will tackle both things third reason why it's so important to have a card abandonment flow is because people simply forget about the fact that they've added a product to their card so more than 30% of the Shoppers plan to

[1:52] come back and to continue their purchase but they actually never do you know why they simply forget that they added something to their card and by the time they remember days or even weeks have passed and at that point they've changed their mind so without a notch this sale is simply lost so a card AB betterment flow reminds them before they forget creating urgency and guiding them back to the checkout while they're still interested in your brand so in a nutshell what is the card abandonment flow it's automated email sequence triggered by the fact that someone has added a product to the card but didn't start a check card face so they didn't

[2:25] complete their purchase and with the flow you want to recover abandoned cards to convert hazard shoers into buyers you want to address objections as showcasing risk reversals like free shipping or guarantees you want to provide a seamless PA bet to the card by providing links that goes directly to the card and you want to drive Revenue by turning abandoned Cards into completed orders so this flow is really a mandatory thing every single e-commerce brand out there now I'm going to do a quick guess you don't have a card abandonment flow so here's the deal most ecus brands think they have a card abandonment flow but in

[2:58] reality they don't but they they actually have is a checkout abandonment flow triggered when someone starts checkout and while this is an important flow it's not the same as the C abetment flow so think about it how many customers add a product to the card but don't start the checkout phase well a lot so by only having the checkout Abed flow you're missing out on all these people and all these abandoned cards they are potential buyers that didn't take the next step in a nutshell you need both flows guard bment flow and the checkout de bment flow guard de bment flow will retarget people who've added a

[3:30] to the card didn't start the checkout checkout AB flow will ret talk to people who did start the checkout but didn't complete it so they didn't complete the order both flows are important you need both flows most EC Brands just have the check out abandonment flow and the way you can check it go to your clayfield flow and see what your trigger is if the trigger is checkout started it's a check out abandonment flow if the trigger is added to card it's a card abandonment flow and good to know for the rest of this video if I talk about the card abandonment flow I also mean the

[3:57] checkout abandonment flow we treat both flows in the same way but they are two separate flows only thing that's different is the trigger added to card or checkout started so how to structure your card SL checkout embedment flow this is going to be the structure so first of all we have the flow trigger which is going to be added to card or checkout started depending if it's a card abent or check out abent flow then we have some flow filters so place order zero times in starting this flow check oute started zero times in stting the flow this only for the card abent and has not been in the flow in the last 30

[4:28] days so this will make sure that if someone has placed the order they won't receive this flow or the rest of the flow and we're also building building in a 30-day notice so if someone has been in this flow in the last 30 days they won't receive this flow again because otherwise people could find it spammy and of course you can change this time frame depending on your brand that makes more sense for your brand then we have the flow structures so email one is going to be a simple reminder one day later we set email 2 it's going to be for Building trust one day later we're

[4:55] going to send email 3 where we're going to share the brand USBS one day later email 4 where we're going to share some social proof AKA reviews email 5 is going to be a discounted email and then email six is going to be the final discount reminder and now you might wonder okay but how do I set up these flows inside Cayo let me show you but before I show you make sure to subscribe to the channel if you want to grow your Ecommerce brand with email marketing so we're in our demo account and what we're going to do in the left menu we're going to hit flows and then in the top right

[5:24] corner we're going to hit create flow and of course you can select like the pre-made flows that Cayo made but for this video I'm going to build our own flow so we're going to hit that button first we're going to make the card abent flow hit create flow so now we need to select a trigger so in this case for the cart abandonment flow it's going to be added to card if you have a Shopify store make sure to select the new addit to car trigger with the Shopify icon so don't use the one with the manual coding because the new addit to card trigger works way way better don't have a

[5:54] Shopify store you need to use the manual addit to cartri so in here we go to your metrics or all triggers doesn't really matter we can go to API and then we see addit to card in this case if you have a Shopify store with the newest addit to card trigger you can find it over here that's the recommended way but since this is a demo account I still have it with the API now we need to select the profile filters so hit add Add profile filter someone has done has placed order zero times in starting this flow and what someone has done check out started

[6:23] zero times installing this flow and what's some has not been in this flow in the last 30 days it's save then we need to hit save once again confirm and save there you go so now we have all the filters set up in here so again the profile filters make will make sure that someone started a check out or have placed an order they won't receive this flow or the rest of the flow if already received one of the email and now we can simply add a time delay so for example 30 minutes and now we can add in all the emails it's going to be email one so

[6:50] this is how you set up the cment flow and now I'm going to show you how to set up the checkout abandonment flow what we're going to do we're going simply back to the flow page then we're going to look for for the just created card abandonment flow and then we're going to click on the three dots over here hit clone and then we're going to call this check out abandonment flow demo hit continue now we have to change the uh trigger in here so it's not going to be added to card it's going to be check out started and then we're going to hit clone flow and then we're going to hit

[7:17] edit flow and now we have the same flow but now for the checkout started trigger we need to change one thing we have to go to profile filters and remove check out started zal times installing this flow because yeah this flow is triggered by the the check out start trigger so we don't need this profile filter so we're going to remove that one hit save then the only two profile filters we have is placed order zero times installing it flow and has not been in flow in the last 30 days and that's it so now you have both the card Abed flow and the checkout abetment flow now let's get

[7:46] into each email of this flow and how you should make this first of all we have email one and email one is just going to be a simple reminder of the product that they' have left in the card so this first email will be sent within 30 minutes to 2 hours after abending their card so it's designed to give a straightforward Notch to customers whove left an item in their card so the goal is to immediately remind them of the exact product that they were interested in that they've added to the card and want to provide them with a direct PA to complete their purchase there's no fluff

[8:14] here so just a dynamic product block showing the product they've added to the card a clear call to action and a bit of Frost building components to make sure that they know your brand is trustworthy so an email example in here is from one of our client spice spots so we're saying forgetting something looks like he left something tasty behind we show the damic product block with the exact item that theyve left in the card complete my order and then we have a section underneath there that says why spice spot so heal your meal save time perfect every time complete my order and then we have the Fooda section over here

[8:42] with three brand USBS so free UK delivery rated 4.9 and 100% natural no pillar that's just a universal F bar that we use in every single email and for this email I also have a ton of subject line and prev text ideas if you want to access these subject line ideas these previe text ideas and the full guide in general R make sure to hit the link underneath this video in the description and you can download this full card Amendment guide for free next up email to so in this email we want to build trust with the hesitant buyers so if the customer didn't purchase after

[9:12] the first reminder it might be due to hesitation so this email addresses those concerns head on by showcasing risk reversals things like guarantees free trials free shipping or free returns and if these aren't available you can simply highlight customer reviews or user generated content if you have any only goal is to build trust and to reduce friction for buying from your brand so we want to make sure that we reassure them that buying from your brand is a safe easy and worthwhile decision so what needs to be inside this email risk reversals and if the risk reversals are not possible you can show social proof so an example of an email is an example

[9:47] from Skull shaer so your C's calling do is out we talk about free shippings on order over 49 pounds and we talk about a 30-day money back guarantee check out now we show the dynamic product block with in this case dynamically loaded in the specific amount of reviews for this specific product complete your order now call to action button and Shop with confidence so we show the ratings of the store with some extra reviews in here and then a final call to action button return to store now really simple but it works every single time now we have email three this email we're going to share the brand USBS so by this stage

[10:21] simple reminders haven't converted his customer which means that yeah they need more convincing so this email is designed to Showcase your brand Brands USBS so you're going to give them reasons to trust your brand enough to buy from your brand and for the best results it's recommended to split this email based on the product category or the product so you can make this email as specific as possible about the product that they've added to the card it's a bit more time and effort but it yields the results so what needs to be inside this email first of all the brand USPS specific benefits of the products

[10:51] they've added to the card the dynamic product block again and what you want to answer is why should people buy this so an email example is from smoko you say here's why customers choose smoko return to my card your safe card with the dynamic product block and then we share some benefits of the brand and specific products so British made quality 80% cheaper than cigarettes and 100% BPA free bods and also highly rated service and then we end email with another call to action button to get them back to the checkout stage or the card page next up email four so at this stage the customer

[11:22] needs an extra push to feel confident in their purchase and testimonials are one of the most powerful tools to overcome doubts and to build trust so by showcasing customer reviews you demonstrate that your product delivers real value and satisfaction and you don't just want to pick any review the best way is to take a review that talks about a common objection that people have often times there are like three four main objections that people have that prevent them from buying from your brand and often times people use those objections in the reviews and then they talk about okay but now I've bought an item and those objections weren't legal

[11:54] so that's those are the best reviews that you can actually use so reviews to talk about a pain pain point and how this brand has solved it so what needs to be inside this email so reviews that talk about specific objections or pain points more reviews more reviews and the CIO Dynamic product block so an email example in here is from steerer so in the header section we already have a review in here then we say your Save card with the dyamic product block return to my card call to action button then we say Real Results real people with three specific reviews and then the ENT email with another call to action

[12:25] button finish my order now so now we have sent four emails and people still haven't purchased so to give them that final Notch now is the time to start offering them a discount first for emails are non- discounted now we want to give away a discount and this is going to be a limited time discount that create urgency and to drive it impulse purchase that's the only goal of this email so we want to emphasize that the discount won't last long so there's a reason to buy now so the focus is on Simplicity and Clarity highlight the discount reinforce urgency and make it as easy as POS possible for the customer

[13:00] to complete their purchase so what needs to be inside this email it discount with a 48 hour deadline the dynamic product block urgency and optionally you could show like product recommendations with the clave your product feed so an email example that you see in here is around for clients sely so we say take 10% off your card yes please use code and then we have a unique coupon code with a call to action button shop 10% off complete your order before it's lost with a dynamic product lock another call to action button finish my order and need assistance drop us an email at hello let.com we're here to help and that's it

[13:33] so really simple you just want to provide them with a discount code and that's it and finally we have email six and this email is going to be pretty simple it's going to be a plain text email from the founder where we're going to say hey yesterday you received this discount you haven't used it yet discount code is ending in 24 hours buy now simple straightforward it's really really effective reason why you want to use a plain text email is because gives a personal Vibe if people receive a personal plain text email from the founder and it's a good way to improve your email deliverability because in

[14:01] general a PL text email gets a better delivery compared to a designed email so it's also a nice better inop compared to all the designed emails that they've received before so an easy example could be something like this hey magically it's Melanie here found from spiceb I just wanted to personally check in looks like you added an item to your car but didn't complete your order so we remind them of the discount the discount code at urgency call to action button finish my order thanks for considering spice BS ET Etc so a really simple straightforward play text email from the founder and that's how you can recover

[14:32] lost cards on autopilot with the best clay your card abandonment flow strategy 2025 but remember email marketing doesn't stop here to truly dominate your Niche you need a clear road map of email campaigns throughout the year that's why I created a full course on the best email marketing campaign strategy 2025 it's ped with valuable tips and guides on how to create the best email calendar for your specific e-commerce brand so click here to watch it now if you found this video helpful make sure to like it and make sure to subscribe to the channel if you want to grow your Ecom brand with email marketing and turn on

[15:08] notifications so you don't miss any of the future uploads thank you for watching the video and see you in the next one

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