# How to Start an AI Services Business (Full Course)

Channel: Brett Malinowski
Video: https://www.youtube.com/watch?v=McO_xcf4IYw
Duration: 1 hr 11 min
Language: English
Words: 15379
Transcript page: https://viewrankai.com/tools/youtube-transcript/McO_xcf4IYw

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[0:00] Service businesses have always been the best way to start earning an income online, and the reason is simple. You don't need money to start, you don't need a product, and you don't need an audience. You just find somebody with a problem, and you offer to solve that problem in exchange for money. You don't need a degree, years of experience, or a perfect idea to start earning an income online. You just need a useful skill that solves a real problem. The best part about online service businesses is the freedom. You can work from anywhere, you can set your own hours, and your earning potential is uncapped. If you

[0:30] want to make $3,000 per month, you can. If you want to make $30,000 per month, you can. If you want to make $300,000 per month, that's also possible. It all just comes down to how valuable the service you're offering is, how good you get at selling it, and how much you want to work. I started selling video services while I was in college, and by the time I graduated, I was making more money than I would from a job with my degree. So, I decided to go full-time video rather than get a job after graduation, and in my very first year out of college, I made six figures. Not

[1:02] because I was special, but because I understood this model early, and I took action while still in school. I started reaching out to people, I started pitching my service, and I learned by doing. And it's not just me. Evan is a 20-year-old journalism major, and he decided to start selling clipping services online. In his first 3 months, he's made over $17,000 while still in college. No crazy background or industry connections, just

[1:26] a simple service applied consistently. And there's absolutely no reason why you can't do the same. To start selling a service online, you only need to get good at three things: finding leads, booking sales calls, and fulfilling your service. That's it. If you can do those three things consistently, you will earn an income. Now, in the past, for me, each one of these steps used to take a lot of time. I had to manually find leads. I had to write every single outreach message myself, and then I had to spend months learning a skill so I could actually deliver the service well and get results. But now, AI can help

[1:58] you with all of it. AI can find leads for you. AI can write and personalize outreach messages, and in many cases, AI can even help you deliver the service itself. So, even if you have never sold a service before, you can literally start getting clients today. Not next month. Not after you learn a skill. Today. And this is what really important understand. You do not need to wait until you feel ready. Most people get stuck here and they think, I need to learn everything first or I need to be perfect before I start. But that is backwards. You learn by getting clients and then doing the work as you go. Now,

[2:34] you do absolutely need to get good at your craft and I recommend improving your skills because you're going to be able to charge more and you're going to be able to get more clients the better you get. But at the same time, you need to adopt a different mindset and that is to start selling immediately. Start

[2:48] reaching out to potential customers. Start having conversations and start pitching your services on sales calls. Even if you feel unprepared because the skill that makes you money is not designing, it's not coding, it's not editing. It's selling. We're going to walk you through the entire process step by step. We're going to help you choose the right service for you. We're going to help you position your offer. We're going to install the right AI tools to help you build your website, find leads, automate your outreach, and book you sales calls. And lastly, we'll show you how to collect payment and how to

[3:15] actually fulfill your service. Choosing your service is one of the most important decisions you can make when you start building an income online. Now, there are thousands of services you can sell, but today I'm going to walk you through the seven most in-demand skills I see working right now. For each one, I'll explain what the service actually is, why businesses are willing to pay for it, how it works in practice, and what you should focus on if you want to get started. The first service is AI implementation. At its core, AI implementation means helping businesses install and use AI to improve the way they operate. Right now, this is one of

[3:50] the biggest opportunities available. Most businesses are aware that AI is important, but they aren't sure how to actually apply it inside their company. They don't know which tools to use, how to set them up, or how to integrate them into their existing workflows. And most importantly, they don't have time to figure it out themselves. So, that's where you come in. At a basic level, this could be as simple as installing tools like Cloud Co-work and then training their team on how to use it with the Chrome extension. At a more advanced level, you're actually redesigning how the business operates and automating entire workflows, or install AI agents to handle sales calls,

[4:20] or build internal tools that help employees generate data reports very quickly. Because the value of this is so high, the pricing reflects that. It's common to charge anywhere from $3,000 to $10,000 upfront for installation, and then a $1,000 to $3,000 per month retainer for maintenance and to continue to improve the system. The best clients to go after are local service businesses like law firms, med spas, chiropractors, marketing agencies, financial advisors, and real estate teams. These are the best because their businesses make a lot of money, and they're independently

[4:51] owned, so they're easier to work with. AI implementation is best for someone who enjoys problem-solving, likes learning new tools, and wants to work on higher-value, more technical work. And long-term, this gives you a deep understanding of how businesses operate, which you can apply to anything you build in the future. The second service is UGC, or user-generated content. UGC means creating short-form video content for brands that feel like normal content, but they're actually promoting a product. This is objectively one of the fastest ways to earn your first dollar, especially as a student. And the reason this is so in demand right now is because influencers have become

[5:24] extremely expensive. A large influencer might charge tens of thousands of dollars for a single post. Because of that, brands are shifting their budget towards everyday people who can post content from home. And in many cases, this type of content performs better because it feels more authentic. So, what you're doing is just creating simple videos from your phone that are either talking about or demonstrating a product, and then either sending it to the brand or posting it yourself. You can get paid by makeup brands for making videos of you trying on their new lipstick. You can get paid by supplement brands to make content reviewing their new protein shakes. You can get paid by

[5:56] a software company to make a video about their app. There are platforms like SideShift where brands have publicly available budgets and they're looking for creators like you. You just go to the platform, you browse campaigns, you click apply, and when you get approved, they'll give you instructions like make a 20-second video talking about this product. Then you just film it on your iPhone, post it, and then you get paid based on how it performed. Most

[6:17] campaigns pay around $1 per 1,000 views. So, if your video gets 100,000 views, you make $100. If it gets a million views, you make $1,000. And that is exactly why brands love this. It's because they're only paying for results. Now, once you get good at this, brands will actually start paying you 1 to 5,000 dollars per month just to continue making content for them. And I've seen this firsthand. At Wopp, we are paying UGC creators thousands of dollars every single month because they're driving customers. If you want to make UGC content for Wopp and start getting paid literally today, you can apply for Wopp's UGC program by clicking the link

[6:50] below this video. We'll pay you $1,000 per month plus $1 for every 1,000 views you get. Now, getting started is super simple. Don't overthink it. Just go to SideShift, apply to five to 10 campaigns, pick one product category that you like, and make three different videos for it. Content is a game of volume, iteration, and getting better as you go. This is for you if you're comfortable being on camera, you are already on TikTok every day, or maybe you're a marketing major that wants to start getting real experience. What you're really learning here is how to create content that gets views and how to turn those views into paying

[7:20] customers. And that is the foundation of every business. So, even if you stop doing UGC for other brands, you now have the skill to create content that drives customers to your own business, brand, or anything you create in the future. The third service is building websites. Every business in the world needs a website, but many of them either don't have one, or they do, but it's outdated or ineffective. And that gap creates your opportunity. It is your job to create websites for businesses so they can present themselves professionally and convert visitors into customers. And with AI tools, building websites has become much, much easier. You can use

[7:54] tools like Claude Code to generate professional websites in minutes, which flips your pitch on its head. So, instead of pitching a potential client the idea of, "Hey, I'll build you a website." you can actually build the website first, show it to them, and charge them for the installation. Here's how it works. You just go on Google and you search something like "dentist near me," "gym near me," "restaurant near me." Click through about 10 websites and find the worst one. Take the link, copy it into Claude Code, and tell Claude to rebuild the website. Once it's done, just send it to them and say, "Hey, I redesigned your website. If you want to

[8:27] use it, I can set it up for $2,000." This makes the decision very easy for the client, and you come off way more trustworthy. Typically, you can charge anywhere from 1 to $5,000 per website and even charge a monthly maintenance fee. The best customers are local businesses and home services like garage installation, roofing, HVAC, cleaning companies, and other small companies that need a better online presence. This is best for someone who likes design and just building things. And long-term, you're learning how to build websites that convert, which is essential for any business. The fourth service is building apps or software development. This is when you build software tools for

[9:03] businesses or creators. That could be an app that a creator sells to their audience, a tool a business uses internally, or an integration system that automates part of their workflow. This is amazing for computer science engineers or anyone who knows how to code, but the reason that this is such a big opportunity right now is that you actually no longer need to know how to

[9:20] code to be able to build software. Again, with tools like Claude Code, you can describe anything you want to be built in English and it will build a fully functional software app for you. The real skill you need to learn is actually app design. Does your design feel premium? Is the user experience easy to navigate and does your onboarding flow actually convert? The best way to learn how to make world-class software products is by actually just studying what already

[9:44] work. To do that, I use mobbin.com. Mobbin shows you the highest performing apps in the world, including their onboarding, their layout, and their UX. So, instead of guessing, you can model proven designs. This gives you a blueprint that you can replicate using AI tools, so you can build world-class apps for your clients. I actually ran a software development agency called WGMY Labs for over 3 years. We built SaaS apps for content creators with large audiences. We offered unlimited software development for $6,000 per month and essentially served as the technical co-founder. And the reason this works so well is because software development is technically never finished. Clients

[10:20] always needed updates, improvements, or new features. So, it naturally became recurring revenue. And in many cases, we even got equity in the apps. So, as a result, this business made us well over a million dollars per year. So, if you're someone who likes building things, you think logically, and you enjoy systems and problem-solving, this is a great fit. Everyone in the world wants to build an app right now. You don't need to be the most creative person, but you do need to enjoy solving puzzles because back-end technical architecture can get a little bit complicated. The long-term value of the skill is massive because while you're getting paid to build other people's

[10:53] apps, you're actually learning how to build your own apps. And that's where the real upside is, your own SaaS business. So, if your goal is, I want to get paid now, but also build something bigger later, then app building is one of the best paths you could take. The fifth service is AI video creation. This involves using AI tools to create videos for brands or for social media. This is growing very quickly because traditionally making high-quality videos was very expensive and required a big team. But now, by using tools like VEO3 and Kling, you can create visuals, scenes, and edits that would have taken days, if not weeks, before. So, this

[11:28] opens up a lot of opportunities. You can create AI UGC ads for Instagram, TikTok, and Meta. You can create AI YouTube channels. You can even create motion graphics and product demos. So, instead of just editing, you're actually producing content from scratch. Now, I recommend AI commercials because there is a lot of money in that industry. The most important skill with AI video is storytelling. So, it's not just about learning how to use the tools, but it's how do you actually create something that's engaging that evokes emotion. The entry-level pricing for AI commercials typically ranges between $500 to $3,000 per video. Harry is 22, and he makes AI

[12:04] commercials for tech startups, and he charges over $25,000 per video. He uses AI to write scripts, create voice-overs, and generate scenes. Then, he adds music, sound design, and overlays. The final product is a polished brand video that makes you feel. He then posts his work on his X account, which serves as his portfolio, and as a result, more companies see his

[12:24] work and reach out to work with him. Now, $25,000 may seem high, but it's actually a no-brainer because these companies are used to paying hundreds of thousands of dollars for high production commercial. AI enables Harry to come in with a similar quality product at a much more competitive rate, resulting in many brands choosing to work with him over your traditional large-scale production teams. The best customers are e-sports brands, tech startups, corporate brands, and professional sports teams. These are all companies that constantly need brand awareness, so they're happy to pay a creative with great taste. AI video is for you if you're someone who's creative, you like telling stories, you

[12:59] like film, and you're really paying attention to online cultural trends. The sixth service is paid ads. This is when you help businesses create and run high converting ads on platforms like Meta, Instagram, TikTok, and Google with the goal of getting them customers. This is actually what I did when I was in college, and it's how I made my first $10,000 online. All I would do is shoot simple ads for local businesses like medspas, roofing companies, or nightclubs, and then run those as ads on their Facebook account. I charged around $3,000 per month per client and as long

[13:30] as the ads worked, they kept paying me. And that's why this is such a powerful business because it directly ties to revenue. If you can make a business more money, you make more money. Now, what's changed is that AI has made this much easier. You don't have to spend 6 months learning how to write, shoot, and design ads like I did. Let's say you want to work with a local car dealership. You can just ask Claude to analyze 50 different car dealerships Meta Ad Libraries and identify the most common hooks, offers, and creative strategies that are working right now. Then you take your client's website, paste it

[14:03] into Claude Co-work, and ask it to create ad creatives of the cars on their site using the same proven tactics. So, instead of guessing what might work, you're creating ads based on what's already working in the market. Now, from there, you can even automate parts of the setup. Claude's Chrome extension will take control of your browser and upload the ads into Meta Ads Manager, write the ad copy, link to the website, everything ready to launch. And just like that, you're running ads for a business. What used to take a photographer, copywriter, designer, and media buyer can now be done with one person with AI. Most people charge

[14:37] between 1 to 5,000 dollars per month per client depending on how many ad creatives they're generating. The best customers are e-commerce brands, info businesses, local services, and SaaS companies. This is best for someone who enjoys writing, sales psychology, testing ideas, and optimizing performance over time. And long-term, you're learning how to acquire customers, which is quite literally the most valuable skill in any business. The final service is clipping. And clipping is simple. You take long-form content like podcasts, YouTube videos, or Twitch streams and turn them into short-form videos for TikTok, Instagram, and YouTube Shorts. That's it. And the reason this is valuable is because short-form content is how every single

[15:14] brand is driving growth right now. It's how streamers grow their audience, it's how musicians grow their listeners, podcasters increase downloads, games get more players, and even movies get people to go in theater or watch on Netflix. But, here's the problem. They don't have time to do it all themselves. If someone records a 1-hour podcast, there's probably at least 10 great clips from that one video. But, someone has to watch it, find the best moments, edit them, add captions, add hooks, format them for social media, and post. That's the job. You're taking content that already exists and turning it into short-form videos that actually get views. The real skill is being able to

[15:50] identify which clip actually has viral potential and mastering retention editing to create algorithm-optimized content. And that's where you come in. Now, there are actually two ways to start earning an income doing this, and the first one is the simplest, and that is content rewards on Wopp. That is where creators post their campaigns with

[16:08] a pre-filled budget and a set pay rate. They share their content, and then you create clips from it and get paid for the views that you generate. Typically, you'll earn around $1 per 1,000 views. So, if you make a video that gets a million views, you'll make $1,000. And because you're not having to film anything, you're just editing, you can do this at scale. Now, here's how you should actually start. Just pick one creator or one niche, download their long-form content, and make five to 10 clips. Try different hooks, different captions, and different styles because one of them might hit, then make a new account and post. And once you find what

[16:41] works, just repeat it. This is the simplest way to start because you don't need clients, you don't need to sell anything, and you don't need to make any content yourself. The budgets are public, and you just focus on distributing already good content. Now, the second way to earn an income with clipping is actually by starting a clipping agency. So, instead of doing all the work yourself, you build an army of clippers who will clip the content for you. Then, you reach out to big creators or brands who already have a budget for content and offer to manage their clipping campaigns for them. So, this is a marketing service. You can

[17:12] either charge a monthly retainer, or you can even take a percentage of the budget spent. If a client wants to run a $10,000 clipping campaign, you can charge 30% of that budget, meaning you make $3,000 from managing the campaign. So, instead of getting paid to create the clips yourself, you're managing an army of clippers. You create the content reward campaign on Wopp, you invite clippers in, and then you get paid for

[17:35] the results you drive for your client. And that's how you scale it. This is what Evan does with his clipping agency, Clipping Culture. He made a $35,000 last month doing this, and he started his agency less ago while still in school. If you want to see exactly how this business works, we actually shot a full 25-minute business tour going through his entire business step-by-step. I'll

[17:55] leave a link to that below this video. So, clipping is best for someone if you already spend time on TikTok, you understand what makes videos go viral, and if you enjoy editing or brain rot content. And even if you're brand new to making content, this is one of the best ways to learn because you get immediate feedback. Views either go up or they don't. And the real value isn't just the money. What you're learning is how attention actually works. What makes someone stop scrolling, what keeps retention high, and what makes someone share a video. And that skill alone can be applied to any business you start in

[18:25] the future. If your goal is just, "I want to start earning income with as little friction as possible," clipping is one of the best places to start. So, those are the seven services. They're all in demand, they'll all earn you an income, and they all build skills that will compound over time. So, don't overthink it, pick one, start learning, and take action because at the end of the day, the best service is the one you actually start. Now, there are thousands of other services that you can offer. If you're already an accountant, a lawyer, a software engineer, a designer, or have an expertise in a [music] specific

[18:54] field, that is the best place to start. Your existing skills give you a meaningful advantage. But, if you're still feeling unsure on what service to offer or [music] how to position your current offer, join Wopp Academy. During our weekly live streams, I can help you identify an offer that aligns with your skill set, interests, [music] and experience. I've sold video services, marketing services, and development services myself. I've also interviewed dozens of business owners who have sold [music] many other things. So, if you want help finding the right opportunity for you and turning that into a real offer, that is what WAU Academy [music] is for. You can join by clicking the

[19:26] link in the description or going to wauacademy.com/join. [music] Now, back to the course. Positioning your offer and defining your customer. Now that you've chosen a service that you want to offer, the next step is positioning it properly because this is where most people go wrong. They pick a service, but they don't actually define who it's for and what result they actually deliver. And if that's not clear, people won't buy. Every successful service business starts with one simple idea. You help a specific person solve a specific problem. That's it. To make this clear, we're going to create something called a transformation statement. The structure is simple. I

[20:01] help who achieve result through method. For example, I help local car dealerships get more test drives through Instagram ads. I help real estate agents generate 10 qualified leads per month through AI outreach systems. I help creators grow their audience to 100k followers through short-form content. So, let's break this down step by step. First, we define your who. This is your ideal customer profile or ICP. Your ICP is the specific type of person or business who would benefit the most from what you're offering. One of the biggest mistakes people make is by being too broad. They'll say something like, "I help businesses grow." Which sounds good, but means nothing. Instead,

[20:43] you want to be specific. I help local gyms. I help e-commerce brands. I help real estate agents. When you're starting out and choosing your ideal customer, the most important thing you should ask yourself is what industry, hobby, or community do I already understand? Because in a world where AI can do almost anything, your advantage becomes how well you understand a certain

[21:03] industry. AKA, your domain expertise. For example, personally, I love the game Counter-Strike. I have played it for years. So, if I were creating ads for a Counter-Strike company, I would understand the culture. I know the map names. I'd know the memes. I know the references that actually resonate with players. Someone who doesn't understand

[21:22] the space would make a very generic ad. But because I understand it, I would see opportunities that others would miss. That is the power of domain knowledge. So, when choosing your who, think about what industries you understand, what communities you're a part of, and what problems you've seen firsthand. This could be skiing, a video game,

[21:41] pickleball, sewing, you name it. Wherever you have spent time in your life, you have an advantage. And the more specific you are, the easier it is to get clients. Now, for part two, that is defining the result. So, the result is the outcome you are helping them achieve. This is important because businesses don't pay for services, they pay for business results. Your result needs to be clear and specific. So, instead of saying, "I help businesses with marketing," say, "I help businesses get 20 leads per month." Instead of saying, "I edit videos," say, "I help creators get more views through viral short-form content." When someone hears your result, they should immediately

[22:17] think, "That's exactly what I want." Now, step three, that's defining your method. Your method is how you actually deliver that result. This is your service, your system, or your process. For example, an AI outreach system, short-form content, or custom website builds. This is what you actually do for your client. And when you combine all three, you get your full transformation statement. I help who achieve result through method. For example, I help local service businesses get 20 new leads per month through AI-powered

[22:46] outreach systems. I help finance YouTubers monetize their audience through custom-built software apps. I help new dads lose 15 lb in 6 weeks through one-on-one fitness training. I help e-commerce brands get 100 sales per month with high-converting UGC content. Now, compare that to something like I run a marketing agency. One is clear, the other is confusing,

[23:09] and clarity is what gets you clients. Now, let me give you a real example of how this plays out. My friend Dylan recently started an AI implementation agency less than 2 months ago. And at first, he decided to go after pharmaceutical companies. And on paper, that sounded great. They're big and they have money, but in reality, it was a nightmare. They were slow, everything had to be HIPAA-compliant, and there was a ton of red tape. So, even though the opportunity looked good, it wasn't practical and he had no advantage. So, he took a step back and realized that he was a finance major. So, he decided to

[23:40] pivot and start targeting financial advisors. Now, immediately things got easier. He understood their world, he understood how they talked, and he understood how they earned revenue. So, he started doing outreach, getting on calls, and pitching financial advisors on AI implementation. And this is where something important happened. He realized they didn't just want AI implementation, what they actually cared about was getting more clients for their

[24:02] business, specifically lead generation. So, he narrowed his offer. So, instead of I help financial advisors implement AI, he changed it to I help financial advisors get five leads per month with AI outreach. But he didn't stop there. After more conversations, he actually stumbled across a very specific niche. He found out that there is a subset of financial advisors who help people manage and transfer their 401(k)s after they leave a corporate job. Now, his offer becomes extremely specific. He helps financial advisors who specialize in 401(k) transfers get leads from people who just lost their job. And the way he delivers this is even more powerful. He built an AI system that

[24:43] tracks job changes on LinkedIn. So, when someone at a company with over 250 employees has a position change, the AI automatically sends a message to that person from his client's account offering to help them with 401(k) transfers. So, look at how clear that is. He helps a very specific group get a very specific result through a very specific method. And because of that, he can charge premium pricing. He charges $2,000 to install the AI outreach system

[25:11] and $1,000 per month to keep it running. And now he can copy and paste this service to dozens of financial advisors across the country. That's the difference between being vague and being specific. Now, one thing I want to note is that it took him 32 days and 18 different sales calls for him to find this niche and get his first paying client. He started in pharmacy, then pivoted to financial advisors, and finally niche down to 401K transfer services. And now, after all that hard work, he has a clear who, an in-demand service, and is ready to scale. So, the lesson to take from this is that action

[25:45] breeds information. You don't need to have it all figured out on day one. You just need to pick one ideal customer and commit. Start sending outreach messages, scheduling calls, and having conversations. Through this process, you will start to hone in on what people value, and you can refine your offer over time. The people who succeed in selling services online are the people

[26:04] who believe they will figure it out. They put in the reps every day, and they stay patient. So, take a few minutes right now and write your transformation statement. I help who achieve result through method. The goal is clarity, because once your offer becomes clear, everything else after this becomes a lot easier. Now, we actually need to set up your business. And today, we're going to be using I use to run my business because it's free. I can accept payment from clients in over 187 countries, and they have a wide variety set of tools that just make it easy to manage my business. It will take us less than 2

[26:40] minutes to set up our business and create a payment link that we can send to clients. So, first we're going to go to wop.com. We're going to hit the discover tab, and we're going to click start a business. Then I'm going to select start my business with AI, and I'm actually just going to paste in my transformation statement here. The AI will ask if you follow up questions. I'm going to choose my business name and it's actually going to create my business for me. So, as you can see, I have now have a name, a logo, a banner, and a description of my business all right here in a matter of seconds. Now,

[27:07] the next thing I need to do is actually select my price for my first product. It's going to give me a few recommendations, but I recommend starting anywhere from $1 to $3,000 per month depending on your service. Now, don't overthink this because you can always change it later. So, now that my product is created, I want to go to my dashboard. So, I'm going to click analytics and this is where I'll actually manage my entire business on Wha. I can create payment links, track my revenue, withdraw money to my bank account, and even handle customer support. To accept payment from our first client, all we have to do is

[27:35] create a checkout link. To do this, I'll click the checkout links tab on the left navbar and I'll hit the create checkout link button in the top right. Then, I simply just select the product I just created. I'm going to add a quick description of what the purchase is for, aka the service I'm offering, and then I'm going to choose my price. Checkout links are very useful because you can create as many of these as you want and can even customize them for each client depending on the scope. So, for this one, I'm going to do a one-time payment of $2,000 and I'm going to hit create

[28:02] checkout link. Now, I just go over here and I hit copy link and I can send this directly to my client. When they click on it, they see the description, they see my price, and they have a variety of payment options. They can input their credit card information right here or they could pay through ACH, Cash App, and many other ways. Now, if your client wants to document the transaction and they prefer an invoice, all we have to do is go back to our dashboard. We're going to hit the invoices tab. We're going to input their email address and

[28:25] then we're going to set the pricing. Then, we'll just hit send and it will automatically send the invoice via email with a checkout link attached. Wha is kind of like Venmo, but for your business. And of course, you can set custom branding, you can embed these checkout links on your website, and even add financing options if your clients want to spread their payments into monthly installments. You can even create virtual credit cards to manage expenses and buy cryptocurrency to invest the revenue that you're making directly on the platform. So, that's how you accept payments from a client, but now you need a place to communicate with

[28:55] them so you can ask questions, give updates, and actually deliver your service. Inside you can use the built-in support chat to message your clients directly. When they pay you, you can set up an automated message that tells them to start the onboarding process. This support chat is where you actually deliver what you promised depending on your service. This could be sharing a link to the ads that you created, sending weekly reports, or even uploading your UGC videos. Just make sure that you are actively communicating with your clients so they always know what they're getting, what's been done, and what's coming next. They will be able to see all these messages in a DM

[29:25] on the platform. Now, if you start getting a lot of clients, you can level all of this up by actually creating a You can add a variety of different pre-built apps to help automate your onboarding and fulfillment. You could add the contact app and write a welcome message that has a checklist they need to follow to get started. You could add a calendar booking app so they can schedule an onboarding session with you once they complete the checklist. Then you could add a courses app and add pre-recorded videos that walks them through your entire process. Or you could even add a chat app so all of your

[29:53] clients can talk to each other if that makes sense for you. There are dozens of other pre-built applications that you can add to your experience to make your service feel premium. But again, that is optional at the start. The biggest mistake people make when they're starting out here is overcomplicating things. They spend weeks setting up logos, websites, branding, you name it, when really the only thing that matters is actually getting clients. So, keep us in full. Create your business on choose your price, and create your first checkout link so you can begin taking

[30:20] clients. Now that your business is set up, it's time to install the most important tool, and that is Claude AI. Claude is going to be your assistant in almost everything in the rest of this course. We're going to use it to find leads and write outreach messages for us, build our website, and even help deliver our service. Claude can code apps, design ad creatives, write video scripts, and much, much more. So, instead of having to do everything manually, you're going to have AI help at every step of the way. First, we need to actually install the Claude app onto our computer. So, to do that, go to claude.com/download

[30:51] and download the desktop app. This is important because the desktop app lets Claude interact with our computer, which means it can create files, open tabs, click buttons, and even use our internet browser. So, this is how we'll automate our work later. Next, we need to create an account and actually upgrade to the Max plan. Now, I know a lot of you might be thinking, "Do I really need to pay for this?" Yes. This is the most powerful tool ever created in human history, and it's like having a team of

[31:14] super genius employees in your pocket. Now, the Pro plan works as well, but I highly recommend Max because you're getting access to their best models, you have more usage, and you get advanced features early. So, if you're serious about starting a business, this is a no-brainer investment. Now, the last piece of the setup is actually installing the Claude Chrome extension,

[31:32] and this is the most important piece. I'll leave a link to the extension right below this video. The Chrome extension allows Claude to see what's on your screen, take control of your browser, interact with websites, and complete tasks on autopilot. We'll use this to automate our sales outreach and for completing tasks like uploading ads to Facebook's Ads Manager. So, make sure this is installed before moving forward, and make sure you're logged in with the same account details. This basically makes Claude a human emulator, meaning anything that you can do on your computer now the AI can as well. So, I'll put a link to all of those below

[32:02] this video, but once you get them all installed, it's actually time to set up our workspace. So, we're inside the Claude desktop app. Let's go to the top, and we're going to hit the code Next, we're going to go ahead and create a new project. So, I'm going to hit project and create [snorts] new. This project is going to act like the brain for your business. So, first, let's just give it a name and then fill in the instructions. This is one of the most important steps because Claude is only as good as the context you give it. So, in the instructions, we're going to need

[32:26] to tell it what your business is, who you help, what service you offer, and what your goal is. So, to do this, we're going to take our transformation statement and use it here. Here is a simple prompt that you can use. I'll link it below this video. You are my AI business partner for my new service business. I help who achieve result through method enter your transformation statement. My goal is to get clients, deliver results, and grow this into a profitable online business. I want you to help me with finding leads, writing outreach messages, building assets like websites or ads, and improving my service over time. Always prioritize

[32:54] simple, effective solutions that help me make money more quickly, and advise me on what I should be doing to grow my business effectively. Please create a context doc and save it to project memory. So, this created my project, but we actually need this to create a context doc and save it to our memory. So, I'm going to actually paste that

[33:10] exact same message into the taskbar. Now, Claude has created a profile on who you are and your business, and actually saves it as a context doc on the right sidebar. The more context you give Claude, the better it can help you. So, feel free to brain dump as much as you can under this prompt, because this is essentially your business's brain. You can tell it personal information like you're a college student just starting out. You can give it context on where you have experience or what industries you've worked in before, or what skills you have. The more you tell it about you, the better it will guide you. So,

[33:38] now that this is set up, here's how you're going to be using Claude moving forward. When you need leads, you'll ask Claude to find them. When you need to do outreach, you'll have Claude write and personalize messages. When you need to build something, whether it's a website, an app, or an ad, Claude Code will help you create it. And when you're unsure

[33:53] what to do next, Claude will guide you. So, instead of guessing, you're always moving forward with direction. And the great thing about AI is if you're unsure if it can do something, you simply ask it if it can do it. AI will teach you how to use AI. Now, a lot of you are probably excited, and you might feel the urge to breeze through this, but I highly recommend to spend the next 10 minutes in giving your AI as much context about you as humanly possible, and refining your context docs, because this is what it's basing every decision off moving forward. So, now that this is

[34:22] set up, we're ready to move on and actually start finding leads. Now that your business is set up, you can accept payments, and you have AI installed, it's time to start getting your first customers. Your first customer usually comes from direct outreach. That means reaching out to someone who might benefit from what you're offering and pitch them your services. For example, you might message a local gym on Instagram and offer to help them create content for social media. You might reach out to a YouTuber and offer to help edit short-form clips for their videos. You might contact a local restaurant and offer to help them improve their website and build them a

[34:55] new one. Whoever your ideal customer is, you're simply starting a conversation around the problem you might be able to help them solve. And in the beginning, it is completely normal if you're still learning while you do the work. Most people who start businesses improve while they're doing the work, not before. So, the goal right now isn't to have everything figured out. The goal is to take your first step to getting a real customer. And the good news is AI makes this much easier. So, first, I'm going to explain to you how outreach works, and then I'm going to show you

[35:23] how to set up the entire system with AI. We're going to use Cloud Co-work to find leads, create a tracking sheet, add their contact information, and send outreach messages on autopilot. So, step one, who are we targeting? Before we start finding leads, we need to get crystal clear on who we are actually trying to reach out to. So, this goes back to our transformation statement. I help who get result through method. Your who is your target. For example, if you do UGC, e-commerce brands. If you do clipping, Twitch streamers. If you do ads, local businesses. And if you do AI

[35:55] implementation, maybe it's law firms. You need to pick one group, not anyone, not any business, one specific type of customer. Because the more specific you are, the easier it becomes to find them. So, for me, in this example, I'm going to target local restaurants in Kansas City. So, now that I know who I'm targeting, the next step is figuring out where do they hang out online? Because that's where you're going to message them. Different types of customers hang out in different places. Content

[36:19] creators are usually on Instagram. Gamers tend to hang out on Discord. E-commerce brands are on TikTok. Local businesses are probably in the email and tech founders are all over Twitter. This is important because prospecting is not random. You're not just searching the internet blindly, you're going exactly where your customers already are. So, now we know where they hang out, we need to be able to identify who is a good fit. This is called your targeting strategy and it's very simple. You look for people who very clearly need your service. So, for example, if a restaurant has a bad website, they're going to be a good website client. If

[36:54] someone just lost their job, they need 401k transferring services. If they don't have short-form content, they need clipping content. If they're running ads but they're bad, it's probably a good opportunity to get them as an ads client. So, instead of guessing, you're trying to identify leads with the problem in real time. This way you don't waste your time pitching your services to someone who doesn't need it. So, to recap, who are you specifically targeting? What platforms do they hang

[37:19] out on? And what problem are they specifically experiencing right now? The reason we need to know this is because we are now going to start the process of prospecting leads. Prospecting simply means finding people who could potentially become your customer, aka prospects. The first step of prospecting is to create a lead tracking sheet so we can stay organized. A lead tracking sheet includes the lead's name, business, platform, contact info, and the status. Status is important because this is how you track your progress and see where they are in your sales pipeline. For example, not contacted, messaged, replied, booked a call, or closed. So, now you're not guessing and

[37:58] you're actually running a sales system. So, that is how outreach works. You find a specific person to help, you see what platform they hang out on, you identify who actually needs your services right now, then you build a tracking sheet, and then you just make a list of all those people. In the past, you had to do all this manually. I would spend hours going through Instagram, looking at recommended profiles, and just making a long list of potential leads. But now, I'm going to show you how to automate the entire prospecting process with AI and specifically Claude Co-work. So, first, let's go to that project we

[38:28] created earlier and let's start a new task to automate our prospecting. So, now all I need to do is just tell the AI what to do. So, I'm going to say, "I am starting an online business where I" and I'm going to insert my transformation statement. So, for me, I'm going to say, "I am starting an online business where I help local restaurants in Kansas City get more foot traffic through building premium custom websites. Please help me automate my prospecting by creating a lead tracking sheet that includes the lead's name, business, platform, contact info, and status." And then I'm going to hit enter. If you want to copy this

[39:01] prompt exactly, I will leave it below this video. So, just like that, Claude has now created a tracking sheet for us. Now, the next thing we need to do is build a Claude skill that outlines our prospecting strategy. A Claude skill is a reusable set of instructions that teaches the AI how to execute a repeatable task or workflow. So, we want to tell the AI who we are targeting, what platform we want them to reach out to them on, and any details that are important for the AI to know. So, to create a skill, we just ask Claude. We say, "Create a new skill for prospecting

[39:33] local restaurants in Kansas City. Ideally, they do not have a website or have a bad one, and I'm going to reach out to them on Instagram." Then hit enter. And just like that, Claude creates a .md file, which is just a fancy word for a text document. So, go ahead and read the output. This is essentially a set of instructions for how the AI should go about building your lead list. So, once you've read it and you're happy with the output, just hit save skill. Now, that skill is saved into your AI's memory, and every single time you prospect leads, it will recall that skill and follow that set of

[40:03] instructions exactly how you laid it out. Now, keep in mind, you can edit this skill at any time, and I highly recommend refining these over time because this dictates how well your AI operates and the quality of its outputs. If 100 people are using AI, one person's outputs will be better than the other 99's because that one person put more effort into refining and perfecting their skill.md files. Okay, so now that we have the tracking sheet and then we have our prospecting skill so the AI knows how we want to build our lead list, the last thing we need to do is actually get the AI to do the

[40:35] prospecting and find us the leads. To do this, we're going to create a scheduled task. Scheduled tasks are just how you automate repetitive tasks at a specific interval. So whether it's hourly, daily, or weekly, this enables Claude to co-work to execute tasks independently without you having to physically prompt it. To set this up, all we have to do is ask Claude to create a scheduled task where every morning at 9:00 a.m. you prospect 25 leads using the prospecting skill and add it to the lead tracking sheet. And just like that, we've created a scheduled task. So now every day at 9:00 a.m. Claude will go out, it will

[41:07] find 25 leads, it will add them to the tracking sheet with their contact information and their status. Now let's hit run task so you can see what it looks like in action. And just like that, our lead tracking sheet is filled with 25 real restaurants from Kansas City. But we're not going to stop there. Now that we've actually prospected a list of leads, it's time to reach out to

[41:26] them and start having conversations. Your outreach message should make it clear what value you provide and should focus on the outcome that your client will receive after using your service. For example, if I'm selling clipping services, I would say, "Hey, I can help you get 10 million views in 45 days without making any new content by turning your long-form content into short-form clips. Would this be worth a quick chat?" Your goal is to schedule a call so you can understand their problem and then pitch them your service. And lucky for us, we can have AI do this entire process for us thanks to the Claude Chrome extension. The Claude

[41:58] Chrome extension lets the AI see what's on your screen, take control of your browser, start clicking around, and actually take actions on your behalf. So if you're logged into Instagram on your browser, the AI can search for accounts, hit the message button, write a personalized outreach message, and send it without you having to lift a finger. Now, disclaimer, the rules for this are currently unclear, and they're different on every single platform. Some platforms don't like this, and you may risk your account getting banned if you're spamming hundreds of automated messages every single day. So, to de-risk, limit the amount you sent to around 25 per day, or have the AI generate the

[42:36] message, add it to your tracking sheet, and then you're sending the messages manually. Outreach is a volume game, so your goal should be to send at least 25 to 50 messages per day. Now, to set this up so AI can automate our outreach, we're going to follow the exact same process as before. So, first, we need to create an outreach skill so the AI knows how you want to actually sound in your outreach messages. So, now I'm just going to prompt the AI, "I want you to

[42:59] help me automate my Instagram outreach. Please make a outreach messaging skill that is personalized, makes it clear what value I provide, and focus on the outcome my customer will receive after using my service." Again, if you want that prompt, it'll be below this video. And there we go, it has created the skill. I'm going to go ahead and read it and make sure that I'm actually comfortable with the message that it's going to generate because this is a message that the AI is literally going to send from my personal account. So, I like the message, I'm going to go ahead and save this skill to memory. So, now

[43:26] that the AI knows how I want my outreach messages to be written, let's actually automate the outreach itself. So, to do that, we're going to create another scheduled task. I'm going to go ahead and input the prompt, "Create a scheduled task that looks at my prospecting sheet, identifies the 25 new leads that came in today, finds them on Instagram, and sends a personalized

[43:45] outreach message every day at 10:00 a.m. No approvals needed, fully automate this, just update the status of the prospecting sheet after you send a lead message." So, again, if you want this to be fully automatic, you can, but you need to explicitly say that. And the scheduled task has been created. Now, let's go ahead and hit run task to give it a test. Now, remember, you will need the Chrome extension installed so it can

[44:07] actually take control of your browser. The first time you do this, you'll have to hit allow, but now, as you can see, there's a new tab that's opened up, and there's a blue outline over my tab, and that is the signal that AI is controlling that tab. And I guess one important note, I use the Chrome extension for this because it doesn't require me to actually share any sensitive data with the AI. I don't have to give Claude my passwords, my credit card info, or any private data because it is simply seeing what is already on my browser. So, since I'm already logged in on Instagram, it just starts

[44:37] navigating right away. And as you can see, it's pretty magical. It's searching each lead, writing a personalized message, and sending it on my behalf. So, the test run worked, and now the schedule task is turned on, and this will run every single day at 10:00 a.m. on autopilot. That is how you automate your prospecting and your outreach and start getting customers with AI. Every day at 9:00 a.m., the prospecting schedule task will fire and find me 25 leads, add it to the prospecting tracking sheet, and then at 10:00 a.m., the AI will automatically start sending those 25 new leads a message pitching your service. If you ever get stuck,

[45:13] simply ask the AI how to do something, and it will show you how to do it, and then do it for you. Using AI to learn how to use AI is very powerful. Once you understand the mechanics of AI-powered prospecting and outreach, [music] execution becomes the real differentiator. Most people don't fail because they lack information. They fail because [music] they don't apply consistently. They don't get feedback early enough, and then they lose momentum before results begin to compound. [music] That is why I built Wॉप Academy. Inside, I help members refine their outreach systems, strengthen their messaging, and [music] stay accountable when they start having

[45:45] real conversations with real prospects. So, if you want support turning this from theory into traction, [music] and get a second set of eyes to actually look at your outreach messages, join us inside of Wॉप Academy. You can join at wopacademy.com/join. Now that you're doing outreach and people are starting to respond, the next step is booking sales calls because this

[46:06] is where you actually close the deals. Messaging starts the conversation, but the sales call is where you actually understand their problem and sell your service. When someone shows interest, your goal is simple: book a call. Don't try to sell everything over text and don't over explain, just move them to a call. You could say something like, "Sounds like this could help. Want to hop on a quick call and I'll walk you through it?" Then just send them your Calendly link. Calendly is a calendar booking tool that makes it easy for them to pick a time to meet without you guys having to go back and forth. You just

[46:36] connect your Google account, set the dates and times that you're available, and then customize your booking page. Once they choose a time, Calendly automatically creates a Google Meets video link, adds the call to both of your calendars at the scheduled time, and even sends reminder emails with the call link attached. I'm going to go to calendly.com and I'm going to hit get started. Then I'm just going to go ahead and hit continue with email and create my account. Okay, so here we are, we're in our Calendly account, and Calendly is

[47:01] free to have one single calendar event. And so since I have no events turned on right now, I can actually create one without having to get a subscription. So, I'm going to go up here, I'm going to hit create one-on-one event, and then I'm going to actually go ahead and name my meeting for website services. Now I'm going to change my duration to 30 minutes, and then we're going to set our location. Now, I like doing Google Meets and I like to use Google Calendar, so I'm going to connect my Google Calendar based off of my Gmail account. So, all I have to do is now hit connect Google

[47:33] Calendar, choose the account that I want to use, and then hit continue. And we are connected. So now I'm going to hit X, and I'm going to set that up again. I'm going to hit Google Meets, and now that's connected. So anytime someone books a time with me on Calendly, it's going to automatically show up on my calendar. Now the next thing I need to do is set my availability. So, I'm going to go ahead and set my availability from noon from 11:00 a.m. to 5:00 p.m. on Mondays, but every Tuesday from 1:00 to 3:00 p.m. I'm busy. So, now I'm actually going to create 3:00 p.m. to 7:00 p.m. So, now

[48:07] since I've set it up this way, on Monday people can book a call with me at any time between 11:00 a.m. and 5:00 p.m. But, on Tuesday they can either book a time between 10:00 a.m. to 1:00 or 3:00 to 7:00 p.m. So, that way if you have class or if you have work or anything that's a schedule conflict, you can actually block it out so no one books a time with you while you're busy. So, on Tuesday my time between 1:00 to 3:00 p.m. is blocked off, they will not see

[48:29] that as an option to book time with me. So, just customize that based off your availability. But, now there we go, we have our calendar set up, and then the host is just going to be me. So, next we want to hit more options, and this way we can add a lot more customization. So,

[48:41] first I'm going to add a description. The description should just basically cover what you're going to talk about on the call. The description clearly says, "We will discuss your business and how we can build a new website." Now, there's a lot of different settings that I'm not going to go through here, but you can add a lot of customization. But, the last section I'm going to show you is actually the invitee form. So, when someone clicks on your calendar link, they're going to actually see your

[49:01] calendar and the dates you're available. So, if you have time available, it'll be blue and they can click on it. Then, they're going to simply choose a time that makes sense for them, but then on your invitee form, they're going to put their name, their email, and they can share any information. But, you can actually set custom questions. You can ask for their phone number. You can ask for any information you want on this form. So, I'm going to show you how to configure this in the optimal way. So, we're going to keep their name and their email. Then, we're going to actually add a new question. I want to make this

[49:27] radio buttons, so it's multiple choice, and then I'm going to actually set the question to "Tools are you using to build your website?" So, these questions can be really just a useful tool for you to get relevant information before the call. You could ask them how much revenue their company's making, who they've worked with in the past, what tools they currently use. You're really using this as a way to vet the lead to make sure that they are quality and worth your time on a sales call. So, I'm

[49:52] going to go ahead and finish this off. What tools are you using to build your website now? Wix, WordPress, Framer. I'm going to add one more question, other. And there we go. So, now we've actually added a custom question on our invitee form, and anytime someone books a call with you, they'll be required to answer that before confirming the call. So, I just hit save changes. I'm going to exit out of this, and as you can see, I now have a new calendar booking link for website services. So, I'm just going to

[50:18] copy this link so we can look at it. Once we hit enter, you can actually see my calendar, so I can actually send this Calendly link directly to my leads in the DMs on Instagram, in my email, wherever it may be, so they can see what times they're available, and they can book a call directly with me. So, I'm just going to choose Friday. I'm going to hit 10:30 a.m., put in my name, I'll put in my email, and I'll hit Wix, and I'll hit schedule event. And as you can see, if we go over to my calendar, it actually popped up at Friday at 10:30, and I can click on the

[50:46] Google Meet links and join the video meet at the time allotted. And that's how you set up sales calls. So, now that's created, most people think sales calls are complicated, but they're really not. A good sales call is just a conversation. Your goal is just to understand their problem, show them how you can solve it, and then explain how it works. That's it. So, let me give you a simple structure. First, just build rapport. Just talk to them like a normal person and ask them about their business. Then, ask questions. What are they struggling with? Why don't they have a website yet? Have they tried anything before, and why did it not

[51:19] work? And let them talk, because the more they tell you, the better you're going to be able to position your service at the end. So, now that you understand their problem, now it's time for you to present your service. Just simply explain what you do and how it can help them solve their problem. Just keep it simple and try to focus on the outcome, on what you help people do, and not the technical details. So, you don't need to tell them you use X, Y, and Z tool to build websites. You just need to tell them, "I help restaurant owners like you build websites that fill

[51:47] tables. Or another example, don't say I edit your videos, say I help you get more views and grow your audience without making more content. So, always tie it back to your result. So, now they know what you do and they understand the value, it's time you tell them the price. Be direct, be confident, don't overexplain, and try not to justify your price too much. Just say, "For this, I charge $2,000." Then stop talking and let them respond. This is where most people mess up. They get all nervous and they start talking too much. Don't do that. Confidence comes from clarity. If your service solves their problem, the

[52:25] price makes sense. Now, it's going to be normal for you to get objections, and so you need to learn how to handle those objections. Sometimes they need to say, "Oh, I need to think about it." or "That's too expensive." That's normal. Now, just ask simple questions back. Like, "What's holding you back?" Understand their concern and then bring it back to the result. You have to remind them of what their business will

[52:45] look like after you solve their problem. If your service is going to help them make more money, then they need to consider it an investment that's going to pay for itself. Most objections come from uncertainty. So, it is your job to minimize their uncertainty. You need to reassure them that your service will help them achieve the outcome that they want to achieve. Now, if you're just starting out and you really feel nervous about selling, one, it's completely normal. I could barely speak on my first sales call. But, two, there's actually an easy way to build confidence. Just do your first one for free or at a

[53:16] discounted rate. Not forever, just once or twice. Because what you're really trying to get is a case study. Once you help someone get results, you now have proof. And once you have proof, selling becomes much easier. And you will feel much more confident in the next one. And my final thoughts here are sales calls are not about being perfect. They're just about listening, trying to understand people's problems, and then explaining how you can help them solve their problem. If you can clearly understand someone's problem and then show them a path to solving it, you will close deals. So, don't overthink this, book the call, get on the call, and then

[53:52] learn by doing. Because the more calls you take, the better you get, and the better you get, the more income you earn. So, now that you're sending outreach messages, it's time to make your profile look professional and we're going to build a website with AI. But one thing I want to explain first is, when you send outreach messages, a lot of people will reply saying they're interested. You will send your Calendly link directly to them in the DM and they'll book a call with you. So, you should start sending

[54:18] outreach messages literally right now. But the reality is, some people will go to your profile first, see what you're all about before deciding if they want to work with you. To them, you're a complete stranger. So, they want to see your portfolio, who have you worked with before, and the results you've gotten past clients. So, it is very important that the profile that you're reaching out from looks professional and leaves a good impression. To do this, we need to do three things. One, we need to have a

[54:40] professional-looking profile picture. This could be a headshot or a logo. Two, we need to have a simple bio that states what you do. And three, we need to have a link in your bio where potential leads can go to learn more about your services. And four, this is optional, but having three pinned posts on your feed talking about what you do, sharing your work or case studies goes a long way. This is Evan Stanfield. He's 20 years old and he started a clipping agency while in college. That agency is currently making $35,000 per month and he started it only 11 months ago. And he gets all of his clients through

[55:10] Instagram outreach. Now, if we look at his profile, you can see that it is simple but very effective. He has a very simple picture of himself as his profile picture showing that he's a real human. His bio states that he's gotten over 10 billion views with clipping, which matches what he's pitching in the DMs. He has a link to his website in his bio and he has a few simple videos of him talking about the work he has done for his clients. This is what a professional profile of someone who's selling services online looks like. It signals to clients that you are A, a real person, B, you actually do what you

[55:40] claim to do in your DM, and C, you're professional. I do recommend running everything from your personal account because people like buying from other people, and if you're a younger college kid, that actually is an advantage. But, if you do want to create a brand account and don't want to show your face that much, that works as well. So, the first thing you need to do is level up your account. So, step one, you just generate a good profile picture with AI or use a headshot you already have. And two, add one line to your bio that just states what you do. Now, if we click the link

[56:07] in Evan's bio, we can see that his website is linked. Having a professional website will drastically increase the amount of clients you get because it helps build trust. The goal of this website is to communicate what you do, show your work, share case studies of results you've gotten for past clients, and of course, book calls, which again, is your main goal. More booked calls equals more clients. So, before we build your website, let's go through two examples. So, we're on clippingculture.com, and this is Evan's clipping business where he sells clipping services to major brands, streamers, and artists. So, as you can see, it's very simple, and he has a very

[56:38] clear headline saying he's the number one clipping agency behind massive campaigns. Then, at the very top, he shares the results he's gotten for clients. He's gotten over 10 billion views generated from clipping culture. Then, he has a very simple sub headline explaining what clipping culture is. Clipping culture is the clipping agency built for performance. It's a network engineered for distribution powered by a community of over 80,000 clippers

[57:00] driving hundreds of millions of views. Then, right in the center is a book a call button or a button to view case studies. Then, he has a simple video explaining his service. And then, if we scroll down, we can actually see all of the different clients that he's worked with in the past. And if we actually click on one, we can actually see the full story of what he did for this

[57:15] client. So, what problem did they have? How did they go about solving it? And what was the result they got? So, as you can see, they generated over 2 billion views for BBno$ money. It explains why they wanted to work with him, what strategy they implemented, and the result they actually got. Then, as we scroll down, we just see a very simple

[57:30] section on how it works and his process. So, step one, you jump on a call with the team. Step two, you launch the distribution wave. And step three, they track performance in real time. If that sounds like something you want, you just book a call with him right here because his calendar is embedded on his website. So, it's very simple. Just a headline and a sub-headline quickly explaining what they do, a button to book a call, a video explaining his services, examples of people that he's worked with, the step-by-step process to get started, and then a call if they're ready to get going. So, very, very simple, and this

[57:57] is how every service business is actually laid out. So, here is W G My Labs. This is actually my development agency that I ran for over 3 years. So, again, we follow a very similar structure. It's just a quick headline saying we're your new technical co-founder, and you're going to get unlimited development and design services. We know exactly what it takes to develop and launch successful software companies for non-technical entrepreneurs. So, we're literally telling you exactly what result you're going to get from working with us and who we typically work with. Now, ours is a little more complicated, but you can see a lot of the same patterns. So, as

[58:26] you scroll down, you can see our partners, and then you can see our how it works section. Step one, book a discovery call. Step two, add your project details, create your tasks, request tasks and revision, and then track and manage your progress. And then, of course, it tells you what we actually do. So, we do SaaS development, we build custom business solutions, and then we build AI solutions and automations. Then, as you scroll down, you'll actually be able to see our case studies, so you'll be able to see the work we've done for clients in the past and the results they got. You can click on these to read more about these

[58:52] success stories. And then, last but not least, you can click the book a call button, and you can actually schedule time on our calendar. So, every single online service business follows the same simple structure. Now, obviously, these are really built out, and we have a lot more stuff, but we did that over the span of 3 years. And so, when you're starting out and building your website, you just need to build a very simple website that tells them what you do, who you work with, what result you get them, how it works, and then you have a

[59:17] calendar so they can book time with you. Now, to start actually building your site, we're going to use Cloud Code. So, we're back inside of the Cloud native app, and at the top, we're going to see that tab where it says chat, co-work, and code, and we're going to select the code tab. Now, I've created a prompt for you that will build the website in the exact same structure that I just showed you. So, the prompt is directly below this video. Copy that prompt, but insert your transformation statement in the insert transformation statement here section. So, I paste this into Claude code and I hit enter, and now it's going

[59:44] to start actually building our site. And as you can see, now that it's built, you can see a preview on the right side. But, I prefer to see what it looks like on my actual browser in full size. So, I'm going to ask Claude to create a local host link so I can preview my live site. So, there we are. Now, the website looks pretty good, but I'm actually going to show you a hack to making

[1:00:01] beautifully designed sites in minutes. We're going to use something called a brand kit. A brand kit basically tells the AI what fonts, colors, and overall style to follow when designing your site. To do this, I'm just going to go to Canva. I'm going to type in brand guidelines, and I'm going to look for one that I think looks cool. So, I'm going to click on this one, and then I'm going to hit download and save it as a PDF. Now, all I need to do is upload this PDF into Claude and say, "Please redesign the site following the brand guidelines I just attached." Now, it's going to look at the brand guideline,

[1:00:32] and it's going to update our colors, our typography, our design elements, and our spacing. And once it's done, we're just going to have to hit refresh our local host site, and voila, we have a beautiful website. Now, feel free to spend some time here refining it and fixing some small issues, but please do

[1:00:48] not spend weeks perfecting your website. Again, the people who succeed are the ones who prioritize getting clients above all else. You should be sending outreach messages even if you don't have a website live yet. Reaching out to strangers and getting on sales calls for the first time is really scary for a lot of people. As a result, many people trick themselves thinking they're being productive by building their website for weeks and making it perfect. But, in reality, they're just subconsciously avoiding doing something that feels uncomfortable. So, please, please, please, start sending outreach messages, scheduling calls, and start having conversations. Once you get through that fear, nothing will stop you and you

[1:01:23] realize that you can actually do this. Okay, pep talk out of the way, let's keep building your site. Okay, so we have a website built. Next we need to actually embed our Calendly link at the bottom of the page so people can book a call with us. So I'm going to go to Calendly, I'm going to find my event, and I'm going to hit the three dots on the right and click add to website. Next I'm going to choose embed inline. I'm going to change the colors to match the brand kit I chose, and I'm going to hit copy code. Then I'll just tell Claude embed my Calendly at the bottom, and

[1:01:48] then I paste the embed code. So now when someone clicks the book call button on my website, it's going to take them to the bottom of our page and show the times that you're available through your Calendly. Now they can see a time slot that works for them and they can book a call with you. Okay, so now our website is built and our calendar is active. We are ready to start slinging deals. So let's get our website live. So if you try to send that localhost link to someone, it will just show an error because localhost only works on your computer, hence why it's called

[1:02:12] localhost. To fix this, we need to use a hosting service and we're going to use Vercel. Vercel is free to use and this will take less than 30 seconds to set up. just ask Claude to now help me host this site on Vercel and give me the live link. So all you need to do is go to vercel.com, create an account, and then

[1:02:28] paste in this code that it gives you. And then now I'm telling Claude that it's connected and now it's hosting the site and there we go. We have our Vercel link which is a shareable link for your website. Now you could post this Vercel link in your bio, but it doesn't look very professional. So let's actually go buy a domain on Vercel and just connect it to the site real quick. I'm going to go ahead and buy a domain that matches my agency name. Now I just need to complete these last few steps and then I will ask Claude to actually connect the domain to my Vercel project. Now if at

[1:02:56] any point of this process you get confused or you get lost, simply ask the AI to help you and you can even tell it to look at your browser and actually just connect the site for you if you want. But there we go. Now we have a clean domain and our site is live. So just put this in your bio and your profile will instantly look way more trustworthy. Now the last piece I do want to mention is actually about adding case studies to your website. Case studies are just simple stories of your past clients that explain the results they got working with you. The reason

[1:03:22] these are so important is because it builds trust with future clients that are considering working with you. They basically show that you actually know what you're doing. Most people that you reach out to truly need your service, but if they're showing resistance, it's because they're unsure if you can actually deliver the service you're promising. AKA, they don't trust you, and why should they? To them, you're just a complete stranger. So, to combat that lack of trust, we need to build social proof. Social proof is a psychological phenomenon where people emulate the actions of others to reflect correct behavior. AKA, if other people are doing it, so should you. In

[1:03:54] marketing, social proof serves as a powerful trust signal, including reviews, testimonials, and case studies that influence purchasing decisions, increases credibility, and drives conversions. Imagine you're shopping for a new pair of shoes, and the shoe salesman comes up to you and says, "These are the best shoes. They're light, they're comfortable, and they'll help you run faster." You may think, "Okay, that sounds nice," but you'll

[1:04:15] probably still be a little skeptical. After all, they're really expensive, and how good could a pair of shoes really be? But a good shoe salesman would then use social proof by saying that these are the shoes that every NBA player wore in this year's NBA finals. And that is all you need to hear to make the decision to buy them. The best basketball players in the world are wearing them in the NBA finals, then they must be good. So, you instantly trust the shoes are good, and you make the purchase. So, social proof is a very powerful psychology principle that you need on your website. Our version of

[1:04:47] social proof for service businesses are case studies. Again, case studies are just stories of the results you've gotten for your past clients. And this is your number one priority because if you have amazing case studies, future customers will buy based on those alone. If we go back and look at Evan's case studies, we can see that he worked with a lot of people. We see Selena Gomez, BB No Money, and Jake Paul. These are household names. And if we click on each of them, we clearly see what their objective was, how much they spent with them, and the result they got working with Evan. This very clearly signals he

[1:05:17] knows what he is doing, he is capable of getting results, and he is professional. So, any future client that is skeptical about him or his services will see this, and that will give them the confidence to buy. Again, Evan started this less than 11 months ago, and he didn't have any case studies or industry connections when he started out. So, the easiest way to get case studies when you're just starting out is doing the work for your first one to two clients for free. As you get more case studies, getting more clients gets easier and easier, and you can raise your prices over time. So, make sure you have a case study section

[1:05:46] on your website and you're posting some on your social media, because that will be the sole difference between booking more calls or clients ghosting you. So, let's assume you've signed your first client, and now it's time to actually deliver your service. This is where you actually do the work and get the results for your customer. And this is where most people get nervous. They think, "What if I don't know what I'm doing? Or what if I mess up?" But, here's the truth. You don't need to know everything before you start. You figure it out as you go. The most important part of your service delivery is

[1:06:15] actually your onboarding process. This is how you bring a new client in and get everything you need to get started. If you're building websites, you probably need their logos, any photos they have, and their actual menu, so you can actually build the website well. This is called collecting information, and that's one of the key components of onboarding. So, once someone pays you, you should welcome them, explain to them what's going on, and then ask them for that information. That could be login access, brand assets, content, or any relevant business info. You'll want to get everything up front, so you're not chasing them later. And the smoother

[1:06:47] your onboarding is, the easier it is to deliver results, and the better first impression you'll make. Once they give you money, it should feel like you've done this before and you know what you're doing, and that all starts with onboarding. So, once you've collected the initial information, the next thing you need to do is set clear

[1:07:01] expectations. This is very important. Your client should know what you're doing, when they'll get it, and what the process looks like. For example, week one is set up, week two is first deliverable, and week three is optimization. Now, there's no confusion. And when there's no confusion, there's way less stress. Now, let me address your biggest fear. What if I don't know how to do the work? Good. That means you're doing something new, and that's how you're going to grow. If you don't

[1:07:26] know how to do something, look it up. Watch YouTube tutorials, ask Claude, figure it out. This is how everyone learns. Not by studying for months, but by solving real problems for real people. Your client is not expecting your work to be done in 24 hours. In most cases, you'll have at least a week to learn and get your first version back to your client. And yes, you're probably going to send them one version, they're going to want a few iterations, and you can make it even better for your second version. At the end of the day, your

[1:07:51] client does not care about what you did. They don't care how you did it, they don't care how long it took, only care about getting the result, whether that's more customers, more views, more leads, or more revenue. So, always focus on the outcome because that's what they care about. My final thought here is service delivery is not about being perfect, and you can always refund the client if they're not happy. School has taught you that you need to learn for 4 years before you're ready for the job, but that is not how this world works. You're ready today. Go out there, start sending messages, start getting on sales calls,

[1:08:21] start pitching your clients, and start delivering your service. Because the more clients you get, the faster you will learn, and the better you will get, the more money you will earn. Service businesses are about being resourceful, communicating clearly and honestly, and getting the result. So, don't overthink it. Get the client, start the work, and figure it out as you go. Because that's how you actually learn, by doing it. And once you deliver your first result, you build confidence, you build proof, and

[1:08:47] everything becomes easier. Most people, when they deliver the results to their client, they think, "Okay, the work's done. Now, onto the next one." But this is actually the most important moment for your business. Because this is where you you one client into many. If you got your client a result, they're happy. And happy

[1:09:04] customers know other people like them. So, you should always ask them, "Do you know anybody else who would benefit from something like this?" Keep it simple, don't overthink it, but referrals are the best type of customers. They already trust you, and they already believe in your service because they're getting referred from someone that they trust.

[1:09:20] And as a result, they close much easier. A sign that you're running a good service business is that one client turns into two, three, four, or even five clients down the line. But, the only way this happens is just by asking. Now, a lot of people will even offer a referral bonus. So, if you refer me someone, I'll give you 20% of what they pay, but that is optional and that is something you want to do when you're more advanced. So, you've delivered the result and you've asked a referral. The last thing you want to do is actually turn this result into a case study like

[1:09:47] we mentioned before. A good case study should simply cover what their problem was, how you solved it, and the result you got them. For example, you helped a creator grow from 10K to 100K views using short-form content. That's it. Simple, clear, focused on the result. Now, take that and add it to your site. Add it to your web page. Add it to your profile. Even add it in your outreach messages because now when people see your offer, they now see proof. And proof builds trust. Now, the last piece of this is to take it one step farther, and that's actually to create content around your case studies. Post it on

[1:10:17] Twitter, TikTok, Instagram, LinkedIn, or any platform your customers hang out on. Show what you did, show the result, and then walk through the process. There's no fancy camera required, just a simple Loom video walking through what you did. For example, the title of the video could be, "Here's how I got this client 1 million views in 30 days." Then, walk through the process. This does two

[1:10:36] things. First, it builds authority. People start to see you as someone who knows what they're doing in this space. And second, it brings in inbound leads. So, instead of always reaching out to people, people start finding you. And this is where things start to change. You have referrals, case studies, and content. Now, your business is no longer trying to get clients. It becomes clients coming to you, more trust, and

[1:10:57] easier sale. And everything compounds.

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