# I Found A BETTER Way To Run Instagram Ads

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=M6OI9gNQxYk
Duration: 14 min
Language: English
Words: 3350
Transcript page: https://viewrankai.com/tools/youtube-transcript/M6OI9gNQxYk

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[0:00] in this video I'm going to show you a new Instagram advertising strategy one that I've never talked about before on YouTube it's called the Instagram profile method and it works incredibly well for certain businesses so the idea behind the Instagram profile method is a fairly simple one basically you turn your Instagram profile into a sales page into a replacement for your landing page and you send people there as opposed to sending them to a landing page or externally to your website now why would you do this well it's easier to get people to consume content if they stay on platforms so you get someone to click

[0:30] through to Instagram profile they're likely to spend more time there looking at reals and stories and we talk about the various things um in a minute than they are if they come through to a website or a landing page and click around remember people mainly want to stay on platform that's why where they were there in the first place your ad is distracting them away from that if the users feel like we moved them away from what they're originally doing less they're more likely to stick around longer more likely to consume content and if you need people to consume content for them to be ready and willing

[0:58] to purchase which applies to a lot of Industries then this can be a great way to do it and of course as with all new Facebook and disc advertising strategies I'd recommend that you test it against what you're currently doing against other strategies so if you currently got a landing page for example and that's where you're sending people you could also test the Instagram profile method alongside it and simply see which works better and then go from there we have seen that with certain businesses the Instagram profile method will outperform sending people through to a specific landing page or someone's website so the first thing is how to go about setting

[1:25] up your Instagram profile to act as as a landing page the most obious thing here is to edit your bio make sure that you include at least one link to a destination where you actually want to send people this could be where they purchase your product where they inquire for your service whatever it happens to be and then give people a reason encourage them to actually go ahead and click don't just use a simple descriptor now if you look at my Instagram profile for example I've got a simple descriptor on there I'm not currently running the Instagram profile method but if I was you would want to change it to something

[1:55] I'll give you a couple examples so for example in your Instagram bio you could have sign up for your $3 day free trial here before November 30th that's really encouraging people to go ahead and click on the link and in that case sign up for free trial obviously you're going to need to adjust this depending on the products and services that you sell and how you operate another example could be book a free call with one of our Facebook ads experts today that's something that we could use and if we were running the Instagram profile method which we have done in the past then that's what we would change my bio

[2:20] to um to something just like that to help convince people to take the next step which for our sales process is booking in a free call to find out more about done Services now if we take a look at my Instagram profile you'll see that the rest of what I've got set up is set up in in the way that I would recommend you do if you want to run the Instagram profile method it's it's designed to take a number of boxes provide people with content and reasons why they should then go ahead and uh and take the next step so let's go ahead and start with the story highlights we've

[2:48] got four story highlights thank you client results lifestyle and and Q&A what are we looking to achieve here we are looking to do something very similar to what we try to do with an omnipresent content campaign now I know some of you watching this we be familiar with that if you're not I'd strongly recommend that you check out a link in the video description that shows you exactly how to run an only presentes content campaign it can it can function really well and with an omnipresence content campaign but also the same here with what's immediately readily available and consumable on our Instagram profile we're looking to to do a number of

[3:17] things so firstly we need testimonials client results something along those lines that shows that we can deliver for our potential customers we've done it for people just like them in the past so we really want to take that box that's important we also want provide value we want to give our prospects information useful tips and tricks and things like that that they could just go ahead and Implement anyway that's that's going to help build Goodwill with your prospects you want to include some sort of call to action we've got that in the bio to some extent but I'll explain a little bit more about that um in a second and then

[3:47] where possible we also want to have some content that demonstrates what we do as a business how the process works because we know that people are far more likely to take the next step if they understand what the next step actually is often you want to buy something want to hire a company for something and you're like I how do I even get started I don't know what to do you want to make that as clear and simple as possible so those are the four boxes we're looking to tick with an only present content campaign but also on our Instagram profile if we are using the Instagram profile method

[4:14] so if we take a look at the story highlights we've got thank you as an example so my thank you story highlight is just you know we taken screenshots of where people have left really nice comments about my YouTube videos or about um our services just some places where people have said really nice things about it so it could be reviews that we've got it could be all sorts of things and we've just got it in a thank you story highlight so people can click through and they can see this stuff and they can go oh wow lots of other people are getting value from from Ben's

[4:37] content or lots of other people are are getting value from their services all sorts of different examples in the thank you story highlight okay so that's what that's looking to do there is just to demonstrate expertise position me as a as a credible person as an expert in this place that's really important okay then we've got client results as the next one now this is slightly different it's along the same lines but this is slightly different in that with demonstrating some of the Fantastic results we've gotten for clients in the past um again that's really important for people wanting to work with us and hire us we done for your services look

[5:08] we got this client at 19x rows look we we generated Millions for this client we did all this sort of stuff and in this story highlight we've also got some cool actions in there so just after we've shown some fantastic results we like then have another story that's says something like if you want results like this why not book a free call with some my team members so we're ticking both boxes in this um client results um story highlight we're demonstrating that we can do great work and we're trying to get people to take action with a with a call to action next we've got lifestyle

[5:34] which is fairly self-explanatory I think it's good for anyone like myself building a personal brand just to show a little bit of personality and the things I'm into and stuff along those lines but that's not really specific to Instagram profile method it's just a little extra we've got in there and then we've got Q&A and Q&A is me simply answering you know questions um that people have have presented to me Facebook ads wise um and I'm just delivering value so Q&A is all just about delivering value helping people out giving them answers to questions that they may well have as well and um and that's what we're

[6:01] ticking with that box so we've already ticked a number of boxes there in terms of uh making sure that people see all the things we want them to see value uh testimonials all that sort of stuff right okay then we move on to what we've got down here so you can see that my Instagram um profile is just got tons of reals and things like that that are all very value based so these here are all reals that are like short little videos that explain something to do with Facebook and Instagram advertising and how they can get better results and how they can Implement a little thing and

[6:27] obviously they're short because they're reals and all that sort of stuff so having that in there is again more value which is fantastic and that's just constantly going in there and being added we do multiple ones of of those a week then we've got a couple of pin posts here as well I think that's something you can definitely take advantage of because remember we're taking people from ad to our Instagram profile then they're going to see things like story highlights and pin post way more than than anything else here when they quickly take a look at it so the first pin post we've got here is a

[6:52] number of images from a um marketing conference that I spoke at fairly recently one of the biggest in the UK and it's pictures of me like up on stage and speaking to people and and all that sort of stuff and that again really helps position me as an expert as an industry Authority which is fantastic for then convincing people to go through and take the next step and be like oh yeah I want to work with Ben and his company because look I mean you know he's managed to achieve all of this and things are obviously done well and he's respected within the industry and obviously has good ideas etc etc right

[7:23] so we've got that as a as a pin post and another one I've got is all about um growing a Facebook group because it it's a real that that did really quite well but also demonstrates that I've got this you know really big Facebook group and I've got this large audience and again that's positioning me is credibility and all that sort of stuff which is something that I would um recommend if you are able to because that's really going to help convince people to take that next step which for my business is going ahead and booking a call to find out more about our services click click

[7:50] click click click click click so you are going to need to adjust this and the boxes you need to take slightly depending on your industry so I've talked a lot about positioning myself as as an expert and and demonstrating credibility and Industry Authority that's really important in a lot of service based businesses less important with product based businesses there you're going to want to show more about people using your product and it working really well for them and and customer testimonials and things like that but the the general ideas are very much similar it's also important to regularly update this and make sure this stuff going in yes you can get it set up

[8:23] initially but just make sure you've got content going on there and and new things going in there otherwise if people come back later on which will often do in in Sales Systems where they might visit once and then they forget about it and they're reminded with another ad 30 days later and I'll go check out that again it's good to have some fresh stuff on there for those people and one other point on that is that a side benefit for using the Instagram profile method is that some of the people that come through to Instagram profile will follow you and they'll follow you whether they go ahead

[8:48] and purchase become a lead whatever the next step is or not and that is an extra side benefit because of course if you are regularly updating this and posting content and Ticking the boxes we talked about with value and client testimonials and and call to actions you will be able to Market to those people on an ongoing basis without having to pay again and you will convert some of those into customers over time this is a a strategy that yes it can work well right out of the gate but also often improves over time because you are building an audience that you can also Market to as

[9:17] an added side benefit to the strategy so what types of businesses should be using the Instagram profile method or at least testing it well any sort of expertise-based service business which is most service businesses this can work really really well you need people to consume content of yours before they're going to be willing to work with you particularly if you're on the higher end of things price-wise so being able to send them through to somewhere where they can consume all that content like we've just discussed you've just seen on my Instagram profile is absolutely something that I'd recommend you test any sort of expertise based service

[9:46] business anyone selling a course or an information product yes the deliverable might be different but the positioning of the person of the business needs to be very similar you need to demonstrate credibility and authority and provide value and do all those sorts of things I've also seen the Instagram profile method work really well for software businesses where again you can tailor it slightly to your industry where you can do a lot of demonstration around how the software really helps people and makes their lives a lot easier and it's cheaper than the Alternatives and all those sorts of things we've seen it work well with product based businesses

[10:16] usually on the higher end of things because if you're selling products with a lower value having this intermediary step of coming through to the Instagram profile before then going on to your website um often isn't beneficial like the net benefit of the proof that you provide by going Instagram profile doesn't outweigh just being able to send people directly to the sales page but if you are offering a product that has a bit of a higher price point anything over you know a couple hundred dollars something like that then then absolutely Instagram profile method can work really well and I think particularly in Industries where there's a lot of

[10:45] skepticism which certainly applies to my industry right we offer done for you advertising Services a lot of people have worked with digital marketing a in the past that haven't done a good job like they're skeptical they're oh are all agencies going to be the same should I work with Ben's company are they going to be any different we do think we're very different we work very hard to be very different and provide the best possible client experience but we need to show that and Instagram profile method can be a great way of doing that because they can come through and they can see things and and and do all the

[11:12] things that we've already discussed now I'm going to show you what we need to do within ads manager what we need to do ad campaign creation wise to run the Instagram profile method because there are some differences when you're using the strategy as oppos a regular Facebook and Instagram ad campaigns now I'm not going to go through the entire campaign creation process I've already recorded a video that goes through that in a lot of Detail full beginners tutorial um I'll include a link to that in the video description so if you want to find out more information go ahead and check this out in this video here I'm instead going

[11:38] to focus on the differences between a regular Facebook and Instagram ad campaign and how you need to change things to use the Instagram profile method strategy okay so I'm in an example Facebook ad account I'm in ads manager I'm going to go ahead and click on this uh Green Plus create button and then the first thing I'm going to do is Select traffic and then go ahead and click continue which is obviously one of the B biggest changes cuz we typically be running um sales lead campaigns uh most of the time then I'm going to go ahead and jump to the ad set level then when you come through to the adset level

[12:08] and you go into conversion location you want to change it from website which is the default to Instagram profile which is obviously required for us to use the Instagram profile method we need people to come through to the Instagram profile to consume the content then go ahead through a CTA post or Link in your bio to actually go on and do the thing that you want them to do after that so you want to come in and change that to Instagram profile and then the other thing that we want to do at the adset level is scroll all the way down to placements okay I'm going to go ahead

[12:34] and click on show more options here you can see it's kind of hidden if you if You' be able to do manual placements nowadays but it still is there so you've got placement controls all placement selected I'm going to edit this I'm going to switch to manual placements again meta saying not recommended and often we don't go with uh manual placements uh often we do just go with every single placement option in this case I want to get really specific and only advertise on Instagram now you see that having clicked through and and found manual placements Met has done this automatically for me based on the

[13:01] fact that I've selected Instagram profile as my conversion location I have seen scenarios where this isn't done automatically which is why I wanted to highlight it in terms of the specific Instagram placements I personally feel like it's fine to go with all the available ones and just select Instagram as a platform and not get specific if you were like no no I really just want to use stories and reals I really just want to use feeds then you can get more specific if you want to now when it comes to the ad level I'm not going to demonstrate how to create that in this video because of already covered that in

[13:29] a lot of detail here in that video I show you exactly how to create high converting Facebook ads and Instagram ads including a super simple tool that you can use to produce high quality ad creative go ahead and check it out

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