# The Kid Making Millions Destroying Your Attention Span

Channel: Brett Malinowski
Video: https://www.youtube.com/watch?v=M3lFSBAQtqY
Duration: 1 hr 13 min
Language: English
Words: 17186
Transcript page: https://viewrankai.com/tools/youtube-transcript/M3lFSBAQtqY

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[0:00] How much money do you make? Like over a million a month. How old are you? 21 years old. That's crazy, dude. There's so many of this. It's like so much of this happening right now. Young crackhead kids making so much money. What do you do? Um, I have a AI software business. I also have an agency and I also have an

[0:18] info product, digital product store. All right. So, I don't mean this in a negative way, but do you feel like what you do is controversial? No. No. uh h where does that air come from? It can be looked at that way, but ultimately I don't think it's controversial at all. Like I don't I don't think there's anything wrong with it. I don't think there's any debate about it. Um and I think anyone that's crying about it like

[0:42] you know what I'm saying? Yeah. There's two. I agree. I actually do have your opinion. So what do you do specifically? What did you really get your name from? Because I know what you started with, you've just had a little bit of success there. Then you made the next level up with another play and you've done that all the way up through multiple

[0:58] different businesses. Yeah, that's a good way to put it. I started off with my agency. So, I really started well from the very beginning. It all started from just being a video editor, you know, when I was younger, just like [ __ ] every other kid, 13 years old, just wanted to be a YouTuber, you know, more than anything. Um, and then obviously you start going through that process. What do you need to learn? You need to learn how to use a camera. You need to learn how to edit. you need to learn I guess how to be charismatic and stuff like that. So, but one of those

[1:27] skills was editing and I really enjoyed the editing process. So, when I was younger, when I was about 13 years old, I started that's when I started to pick up how to use, you know, video editing softwares, different editing tricks and techniques and skills. And then yeah, that all started when I was around 13. when I was like 14, 15, I started realizing that, hey, like

[1:49] not just me as a YouTuber needs this. Like every YouTuber needs this. So I started going and finding clients cuz I realized, hey, these people will pay me for this [ __ ] So I started off with like $20 edits, $30, $40 edits, just onetime edits. And then as time went on, I started to

[2:05] realize, yo, like this could be a job. Like they will pay people will pay you fulltime for this stuff. Just video editing. Yeah, just video editing. And I enjoyed that process. So, I started going and looking for more clients. I was doing $20 edits for like so long. Um, and that's when I started my agency at like 14, 15. Then I came across Sneo when I was like 17, 18 years old. And yeah, we had that one summer, that generational run. I think we did over 14 billion views across all platforms in one year um just with Sneo. And then off the back of that, I started signing lots of

[2:42] different clients for my whole agency. And that's when I first did like 10,000 20,000 a month. So, I have an interesting perspective here because obviously you're a video editor and that's like a very in- demand skill. There's also millions of video editors. And so, you weren't just like taking Sneo's videos that he'd send you and just cutting it up for him. Like, you actually added the creative elements and like understood the task. It's like he's a streamer. He needs as many views as possible. and you kind of took that ownership of like I'm going to set the strategy and do the work. So what was your when you first started working with

[3:12] him like what was the system that you used to get that 14 billion views? Yeah. So it didn't actually initially start with Sneaker. The whole theory of it started when I realized like right these YouTubers they don't just need the job done of editing. They want more views. I was like how do I get paid more as an editor? I was like, "Well, if I can say to someone, hey, when I edit

[3:33] your videos, you get more views, right? That essentially says when you pay me, you get paid more, you know?" So, I was like, "Right, well, that's what I'm looking for. I'm looking to get paid more. So, I need to learn how to get people views." That's number one. You could do an edit worse than the next guy, but if it gets more views, then the creator doesn't give a [ __ ] cuz he just got paid more, you know? So I was like, right, so my objective shouldn't be how do I edit the best video possible and have the best effects should be how do I

[3:59] get the most amount of views for for a client. So that's what I specialize my agency in. Um and then through that is learning a bunch of stuff like um what clippable moments look like, what your hooks look like, understanding retention in its fullest, you know, um and all those type of things are necessary to get views, right? So you were like really analyzing like where were people leaving this

[4:20] video? Why were they getting bored here? Okay, let's not use this next this time or let's not use this next time. Let's change this here. Let's use psychology in the hook. And you really like kind of mastered that with Sneo. Yeah. So, I had this one page. We could probably find it right now. It's called F. No, it's it's 5N34 K0, right? And obviously it's Sneo, but

[4:41] with like letters and stuff like that. And that's one of the pages I started just off the back of nothing. So, if you go to that page, there's like 15 million views and like four videos on there. It's a great example of how like I started a page, got 10 million views in like three or four videos. And the best way to describe it is like there's a storytelling element in every single clip. And if there isn't, then there should be. And that's why videos get views, you know? Now, one of the videos on there, I know for a fact there's like Sneaker would do a lot of reaction based

[5:10] content. So there would always be a prompt to begin with or a question to begin with and then the story that would follow through would always be like your question or your prompt, you know, then the anticipation until the answer from either the person in the clip that he was reacting to or his reaction to himself and then the reaction would be the ending like his type of reaction to the answer. So you have your three-part story there. You have the beginning where the question of the prompt was given, you have the answer from the person, then you have his reaction to end it, you know. Gotcha. And I would

[5:40] just think in that mindset, clip, clip, clip, clip, clip. That's exactly how I would do it. And I'll just cycle through. And my agency still does six figures a month, you know? So, that's the same method we still use to this day to get viral clips to all my clients. Yeah. It's like you like throughout your journey, you like step one, I need to learn video editing. So, you acquired a

[5:59] skill. Then, step two, I need to learn how to maximize views. So, you learn like retention and storytelling. So, you acquired a new skill. And then, now that you have these sets of skills, how do you make more money? Well, I need to up the leverage. And so then you chose the next higher leverage business model, took all of those skills, but then had to learn one new skill at that business model. And now you're all the way up into you have 20 skills. You're at maximum leverage because you have a SAS business and you had to learn how to build a SAS, design a SAS, optimize a

[6:24] SAS. So, I would love to just go through in order your thought process because I think that's the number one thing that most people see on the internet right now is they see a 21-year-old kid that has made a million dollars in a month, but then they think that since they're 25, they're behind, but you started when you were 15. And so, it's been like a long journey for you. And I would like to go through and kind of show people how those journeys you didn't see this version of yourself 5 years ago, but you always took that natural next step and learned the next skill and then made the

[6:53] next like what seemed probably like a logical decision to you cuz like it seems like there was one key unlock. So when you you chose with Teneo, okay, I need to get him the most amount of views to make as much money as possible. And so this is where you were learning storytelling. How you described that in like a three-part story. You said a question. So like when he was on stream, he would ask a question or you like

[7:11] presented a question. He's reacting to a he's reacting to a video and video in the video there'd be a question. Gotcha. You know what do you mean? Can you give me an example of what a question would be? Like can you name three countries in Europe? M you know and then he would do that and then the no the person in the video would like so there'd be an interviewer in the video and the person in the video would be like um Africa and then obviously like say some dumb [ __ ] and Sneo's reaction to that answer you know is the ending and that's the

[7:40] story you know got so he'd give it so it'd be like the prompt of the question and he'd be like oh my god how does these people not know this and cuz he was interviewing people oh there was that as well the interviews the interviews I'd use the same strategy like and he did his own interviews. There's even like now like I run clips for um like Love, Live, Serve. I don't know if you know those guys. They're my clients for my agency and they do a lot of public interview stuff. We do loads of that as well. Um use that same formula for those guys. Uh

[8:08] even like Dean Harding, I don't know if you know Dean Harding. He's like a like a Jillian type of YouTuber. And um yeah, we run his stuff like last month just on his TikTok we did 40 million views. you know, like we um there's even even Jidon's a client of mine. We do the same with Jion. Um but yeah, we use that same formula still to

[8:28] this day. It just works perfectly. So, it's question, prompt, answer basically. Well, your question, your prompt are the same thing. It'll be react. It will be like the answer and then reaction will typically be. You know what I'm saying? So that but that is specifically I'm sorry I'm getting so nitty-gritty here but that is so specifically when Sneo would be on stream and then he would be talking to somebody else and that would

[8:48] be like the game they're playing. No. So he'd be reacting to a video just on his computer. Okay. So he Okay. Okay. So you would send him a video of someone of dumb people. So I'd line up a bunch of videos for him. Send them all to him and say, "Look, react to these. Get this out the way. These are your clips done for the

[9:01] stream." So you're setting the strategy on what he's recording. Yeah. On what he would be streaming. So, I'd set up a bunch of reaction videos um and stuff like that. But not to take credit away from Sneo, like he is very we we developed a word. It's called clipconscious, right? Clip conscious. So, if you're clip conscious person, right, you can like Sneo got so good at making clips himself that what he would do is he would be doing an IRL stream and start asking those questions to anyone on the street just because he knows viral clips going to come off the back of it. or like he would like in his

[9:33] free time be looking for content to react to that he knows would go viral because he's done it so many times, you know, like it's about developing that clip conscious mindset of like is this going to go viral? How's it going to go viral? When's it going to go viral? And then just filming it, setting yourself up to clip yourself. That's why right now like you hear like all of the I don't know if you're around on TikTok much, but you hear all about clip farming. Like all the Faze guys, there's a whole meme of like, "Oh, no way. clip farming. He's clip farming. Well, yeah,

[10:01] cuz all of these guys are going into every stream with a clip conscious mindset because they know that that's where their virality comes from. So, streamers are going into like a 10-hour stream with the goal of literally just getting 30 second clips that go viral in short form. Yep. Cuz that's basically how they grow. Like

[10:16] that's what me and Sneo were doing, bro. We spent like a whole year of just every stream, how do we max the clip? How do we just start clip maxing? Right. Gotcha. So, that's what we was doing. We was setting up videos for him to react to just so we can clip max all of them. Like coming up with stream ideas just

[10:31] for clips. Like that's all we doing. It's like how do we set up like a clip farm for this next 7 hour stream that you're going to do, you know? Were there like categories that you found like different types of clip farming? Like obviously reaction during that time that was the Red Pill [ __ ]

[10:45] Ah yeah. So you call a woman a [ __ ] like instantly you're getting a million views, you know? So it was it was it was perfect. It was it was a great that was a great time especially with like the Andrew Tate stuff and obviously you know what I'm saying misogyny is not good but like but it worked from a view perspective at that point it's like yeah was we how what was we setting up with bro was just put the most misogynistic [ __ ] in front of him let him react to it bro we was printing like 10 million views a day just for fun like I have one month I

[11:15] have a screenshot of like one month from logged in on Sneak's account we did 800,000 followers in 30 days on one account. We were like we only had like 17 posts. We didn't even have loads of posts and we did like um over 150 million views is damn jack bro. Like does he get how does he get paid from

[11:33] that? I mean at the time we we wasn't the point was like you clip on Tik Tok. Um I mean they had the the creativ on on Tik Tok but you wasn't getting paid a lot back then. Now now you get paid a lot but back then you wasn't. Yeah. And but for the most part it was just sending traffic to his YouTube and then YouTuber he would make like I think he made like quarter mil in a month off YouTube before his whole thing got shut

[11:57] down. But that's the whole point of it. Like there's direct correlation with all of the views off YouTube and the views that started on YouTube as a result. You know his stream count literally went from like when we first started doing it like 600 viewers all the way up to like 40,000 at one point. I'm pretty sure last year like he had like 90,000 during the whole fooie

[12:19] era and stuff like that. But yeah, it's um yeah, most of it just the whole objective is send traffic to the YouTube, you know, send traffic to the stream. So go for clips. Are there like formats that went like like reaction man on the street like Yeah, the reaction stuff always works well like reaction clips go viral now, you know, stuff like that. IRL public clips like it's just essentially streaming is like a live just recording session of just hunting for clips and then you're taking those like little sections that will work and then just trying to get as much eyeballs as

[12:51] possible on that. So this is where kind of what your claim to fame has been is not only were you helping him get the strategy and get the clips but once you got a clip you like maximized the clip distribution. So can you explain that thought pro process and what you do? You can drop a viral video on Instagram and it will most likely go viral on Tik Tok and then it will most likely go viral on YouTube shorts and now all you've done is taken a video that got 3 million views on Tik Tok to now get 10 million views across all platforms, you know. Um, and then not only that,

[13:18] like you could put the GTA gameplay, you put the GTA gameplay at the bottom of the clip and then cycle the gameplay and add another 10 million views off clips that have already gone viral. You know, there's this one clip of me and Sneo. I don't know if you've seen it. It's like me at the top him and it's like 2020. No

[13:33] virgin or what is it? Like no smoke. No. Yeah, I've seen that like five times. I don't smoke. I don't drink. I Well, I've reposted on my Instagram like seven or eight times. Every time it does, it gets 10 million views. So, like this one clip now that I made and posted on Sneo's channel, right? That got like 3 million views before it got banned. I dropped on my Instagram, it got 10 million. And then dropped it eight more times on my Instagram and got another 10 million every single Do you have to do you delete it and then repost it or No, on Instagram like they're a lot less

[13:59] strict on reposting. So you can just drop the same video and exact same. Yeah, but you can't do that on Tik Tok. They stopped that. Do you have to just change the edit on Tik Tok? They have like pixel matching identification tech, right? So it's like if you drop the same video, um even on like a new account, if it's the

[14:17] same video, it matches like the pixels. Great. Right. This is the same video. And then just shadows it. Even if you GTA clip it. Um no, the GTA clip is where like you can kind of beat the system a bit. So that's what you've pretty much figured out. It's like you can make one viral clip and if it goes viral once it could

[14:33] probably go viral again. Yeah. But not just again like one more time, like 10 more times. Like So you would just cycle through like these split screens with like Grand Theft Auto gameplay. Yeah. I would just change the gameplay, change the subtitle font, change the subtitle color, and then just post it again. And I did this like so many times. I remember working with um Jordan Welch, right? We had I posted a clip for him on TikTok on one of the fan pages I was running for him. Um, at the time he was a client at the agency and that clip

[15:02] in particular got like 18 million views. He was interviewing Ryan Tran. I took that video, change the gameplay, change subtitles, change the font, change the color of them and just cycled it and got like another 15 million views out of it. How many times How many videos did you post? That video I posted it full time. Posted

[15:17] it full time. And that's on the same account or you have like five accounts? No, they're on different accounts. I was running like five or six pages for them at the time. You just name him like Jordan Welch like side Jordan Welch. Yeah. Jordan, Jordan Welch videos, Jordan Welch moments, Jordan Welch. Gotcha. And this has kind of been your claim to fame like this kind of strategy

[15:32] where you're doing the split screen GTA. Your agency was working with some of the biggest people and then you started making content. It still has like I my I don't have to quit my like my agency hasn't lost clients. Like I don't I don't really lose a lot of clients because I actually get results, you know? Like I don't have to I mean it's kind of undisputable. It's just like the best marketing engine

[15:51] right now. Why would I shut it down? It's making me money, you know? Yeah. Like I built a system, an operation where I don't have to be involved in the business. I get I spend like maybe an hour a week, probably less, an hour bi-weekly, and all that hour is is just my CEO running me down on keeping me updated with

[16:10] everything and stuff like that. So, you essentially just hired a COO. You taught him how the system works and showed him like examples, trained him and then what you just like outsource like editors that you then train or like No, we have employees that go through like they go through a vigorous training process, right? So we hire them out of my info

[16:28] community. We hire them out of the community, right? And it's actually one of the reasons I started selling a course is so that people would pay me to learn how to edit for me and then I could hire them from my agency. Gotcha. If you look at any big agency, like a truly big agency, they basically have like

[16:45] courses for new employees. Yeah. Like when if you one of my friends works at Gary Ve's media company and he literally just had like went through like two days of onboarding and orientation and it was just a two-day course on how to run Facebook ads, how to get set up in an ads manager, how to onboard a client, and it was literally a course. So you made your course just to basically train employees, but they'll pay you to learn. Like I had an audience of people that knew me as the guy that

[17:08] blew up Sneo. Did you do that intentionally? How did you get that audience? That happened just through like associating with Sneo. Like I'd go on his streams occasionally or like he'd bring me up or mention me or like I'd post like a real and a real went viral one time and had like 20 30k followers and I was like damn like these guys know me for clipping. I was like I'll just start a course that even if it makes me a couple thousand a month like that's that's nice. people are paying me to learn how to work for me, you know, and that's it. Like obviously the course is

[17:37] teaching people how to make money on TikTok. Like if they end up deciding, oh yeah, I don't want to retain a job. I'm just going to keep clipping and making money. Then that's fine. Like just go and do your own thing. Go make your money. I'm happy you enjoyed the course, you know? And there are a lot of guys like that. A lot of people obviously as I scaled, you can't hire everyone,

[17:54] right? You know, there's a lot of people that just made money. They're just happy with learning a new online business model, you know? That is so cool. So you literally were at your agency. You were getting a lot of results for Sneo. You're like naturally, how do I make more money? So you want to work at or start an agency. You start working with Jordan. You start working with other big people. Now obviously you need to use leverage by hiring other people to edit and actually do the work for you. And so then you made a course to train them, but then you might as well to sell it to

[18:19] then train up your people. That's what happened. I made a course to teach people how to teach new um editors, employees, new employees how to like how to do this clipping [ __ ] and how do you get get results? And then through that process, I was like, "Hold on, I can just I'll

[18:34] just sell these videos. You'll just sell the course, the same course you're giving your and then like the people that are in there can just um like the people Yeah. that have a lot of results and stuff like that. I'll just hire you." And that's what I did. I just started hiring all of them, you know. God. So, you just figured out the system with Sneo, then you just recorded a course on exactly how to do it, hired employees, trained them, and then figured you might as well just make this public, and then whoever actually goes through with it and is successful, more employees for my

[18:58] agency so I can scale more. And what people don't understand as well is like, um, I'm so good at this [ __ ] that I marketed my own course with my own organic strategy. I only started running ads like this, not this month, but like as of recent. Other than that, bro, I've been like making organic content. My Instagram is at 700K followers. Like my Tik Tok keeps getting banned, but I've had my Tik Tok pages at like half a mill before and stuff like that. I've collectively had over 1.3 million followers on Tik Tok, like across all my pages. They just keep getting banned. But um

[19:31] so can I ask one thing real quick? One, two things. One, how did you get how big was Sneo in that time when you made that one video that you've recycled where you were like trying to like pitch yourself to him? How big was he? Yeah. Oh, he was he was nowhere. Like he

[19:47] wasn't even a streamer. Oh, okay. He was just a YouTuber, right? And he went live one time just for the fun of it. But I was a Sneaker fan for years. Like if anyone knows about Sneo's old old videos, like his old videos where he would just um like speak his mind, you know? He'd live then talk his experiences. They might be some of the

[20:05] best videos that ever exist on YouTube. Interesting. No glaze. So you were just a fan. He had a little bit of a following and he really just like he had like he had a decent following like 600,000 subscribers or something like that on his main channel, right? So what was the circumstance that got

[20:18] you on that call? So his second channel he had a second channel called where he would upload the stream clips and stream on. Right. But like before that it was just a vlog channel, just a second channel he just throw [ __ ] up on there, right? And that channel had like 15 20k subs or some [ __ ] like that, right? and he went live on it one time just I don't know once in a blue moon like once every maybe twice a year he just go live just for the fun of it and he went live and he was just asking going on Omegle with the tag Sneo

[20:48] just like talking to people that were on the stream and I was like yeah I'm going to I'm going to go stream snipe him so I typed in sneaker and I sle and I found him and because it was live on stream the whole thing was recorded and then after that like that is actually the call that signed me sneaker

[21:04] as a client. So, you literally were just a fan. You saw him go live on Omegle. So, then you go on that app, which is just matching random people. Then you got lucky enough to match with him and then on that you shot your shot and literally were like, "I'm a young hungry kid. I want a clip

[21:19] for you." Yeah. And I closed, you know, like I signed I signed him as a client and then, you know, the rest is history. So, so that was like your big breakthrough moment. But you took the shot. I mean, it worked. You saw the opportunity, took your shot, and he gave me a chance as well. like he was the first client to pay me like a $2,000

[21:34] a month salary. Um cuz I told him like, "Yo, like give me the chance. Give me the shot. I'll dedicate everything to it. I'll blow you up. I know how to do it." I was like, "I promise you I know how to do it. Just listen to me. We'll do it." There's even like I got him into streaming. Like um there's text between us two where he's like um I was telling him like, "Yo, get on the streaming stuff. I'll just clip

[21:55] everything. Trust me. Like just do it. Just do it. Just do and he did one stream and he he called me at the end of it and he was like, "Yeah, you know what? I really liked it. I'm going to do it again." Through his whole streaming thing, this is how it would work. Like he would stream, I would go to sleep cuz of time zones, right? And he'd stream late. Then I'd wake up, he'd finish stream at like 5:00 a.m. my time. We'd get on a call and just talk about it for like an hour and a half on how we're

[22:20] going to make the next one better. Right? Then he goes to sleep because it's late his time. Then whilst I've just woken up and he's gone to sleep, I'll make a [ __ ] ton of clips. Tons and tons of clips. I'll make clips. I'll make YouTube thumbnails. I'll do everything. Right? So he'd stream, go to sleep, wake up to like eight videos on the channel, all titled, all thumbnails done, all edited, right? And then all the shorts already done as well, all the Tik Tok clips already done. And I was just giving him everything I had, you

[22:49] know? And um and then it worked. That's true work ethic, bro. for $2,000 a month. That was like your first big break. That was my first like $2,000 ever though. How old were you say? Uh 18. 18. So like 3 years ago, four years ago. Yeah. Yeah. Nice, dude. What a come up. Yeah, that was crazy. So, but that's everyone has that one moment where they like have to you you're like a nobody. No one knows who you are and you just need like that one opportunity and it seems like you took full advantage of it and so props to you for that. And then obviously you put in

[23:19] absurd amount of work and you were solving the whole problem. You were clipping, strategizing, titling, thumbnailing, uploading, everything. So, it was like hands off from him. Well, yeah. At the end of the day, it all comes down to how bad you want it. And the truth is, no one wanted no one wanted it as bad as I did. And that's

[23:33] why I got it and no one else did. Yeah. I mean, these podcasts, I swear, you can watch these podcasts and like literally go copy that person's business to the tea. But yeah, most people just don't. Yeah. There's not a lot of action take. A lot of it stems from belief, though. Like if you think about it, there's a lot of there's like a very common saying like mind over matter, but I don't believe in that. Like I believe more in like mind is matter. So you think about matter as like your material like the world we live in, right? Like actual

[23:59] real [ __ ] right? That's literally what matter is. Like your mind and your matter are the same. So if you believe that like 100 grand is a lot of money, like it's forever going to be a stretch. And if you believe it's not, then it's not. The the the hardest part about it though is obviously the fact that if you are someone that has less than like 10 grand in your bank account, it's really hard to think 100 grand ain't a lot of money and it's really hard to then act out of a matter of abundance when you

[24:25] don't have abundance. But the difference is the ability to spot identify and believe in opportunity. So let's say for example um when when Clipper came oh sorry when Crayo came about right um my friend who had a SAS company was telling me yo I get like 10 million views a month and I get like and I make like 50 grand a month and I was like only 10 million are you [ __ ] serious you know now if if I'm someone hypothetically that has less than 10k in the bank right and I hear that this guy's getting 10 million views and getting 50 grand a month and I'm

[24:58] like yo I can get 100 million views. The [ __ ] do you mean 10 million? You know, now obviously you go by correlation. If I can get 100 million views and he's getting 50 grand for 10 million, if I can get 100 million, I can get 500,000. Now, for example, 50 grand doesn't even sound like a lot of money anymore. Even though I could be someone with less than 10k in the bank, that's an example of the ability to that's an example of like elevating your mindset so your matter can then elevate as well because mind and matter are the

[25:26] same thing. Yeah. So not relative perspective but just the general truth of observed exactly success. The truth is that a lot of these spiritual [ __ ] when they make stuff like mind when they make when they talk about stuff like mind over matter and duh and elevating your mind state and d like yeah that's all well and good but like that doesn't make logical sense you know to like a lot of people you need to break it down in this manner. Now, the way that you make you elevate your mindset, right, by with logic is by doing stuff like that. Look at what other people are doing and try

[26:00] and once you develop a skill, how can you utilize that in a way that's going to make you a lot of money even though like you don't know it? You have to go and hunt the opportunity. Like I said, for me, I knew how to get views, but I didn't have a lot of money in the bank, you know? So, how did I do it? It's like a lot of these guys that say someone like I said 10 million views equals 50k in sales for their software company like okay I can get 100 million I can make 500,000 now 50 grand doesn't seem like a lot of money even though I have less

[26:28] than 10k in the bank you know you've elevated your mindset to a belief of like 50k ain't a lot you know and and it's only a matter of time before your reality catches up with how you're thinking so it's like once you gain the perspective you now have that newfound belief as long as you give yourself permission to believe it that's and belief is all you need. But what I'm trying to what I'm trying to like get through with this message is that like you need to find a way to logic to make it make logical sense to you, you know, to make the make the

[26:56] delusion logical. A lot of people are like that's I understand the point you're making. A lot of people are like, "No, you have to be delusional. You have to Yeah, but like if you're delusional and you don't believe it, you just sound stupid to yourself." Yes. You know, so if you just sit there in the mirror like, "I'm going to make 100 grand next month. I'm going to make 100 grand." you got no [ __ ] plan and no idea and 100 grand's so much money to you like you just sound like a like an idiot just saying stuff to yourself, you know, but what you need to

[27:20] do is is make it make logical sense to you so that then you can act on it. So you truly believe it to your core like you feel internally like yes, this is possible. If he makes 100 million view gets 100 million views, he'll make $500,000. So if I get 100 million views, I'll make $500,000. How do I get 100 million views? And then you tackle that

[27:38] problem. Yeah. Well, for me, like I already knew how to get 100 million views. So I was like, I can get 100 million views. I ain't got 500K. So how do I, you know what I'm saying? So now I need to set this whole thing up. So I can get 100 million views and get 500K. You know, now 50K doesn't seem like a doesn't seem like a lot of money. Even though I'm someone that didn't have a lot of money

[27:55] in the bank at that time. So you know it's possible. So you know, so you know that you need to change to make it possible for you. Like you need to seek some sort of new information, new lesson, new way of doing things. So you have one piece, but forget the next piece. You just have to learn. You need to make your delusion make sense before

[28:10] you can act. Nice. I like that. That circles back to what I was saying earlier when people will see you and they'll be like, "Oh, he's just a core seller or whatever." They're not giving themselves permission to believe in that that's actually something that they should learn that it's real. If you're not going to give like by not giving me a chance, you don't even give yourself a chance,

[28:28] right? You know, like, and if you're not going to give yourself a chance, then you're not going to make it. That's why a lot of people are like, "Um, what do you think about the people that buy your course and don't make money?" That's your fault. Because, okay, you might think it's a scam, but if I go and ask everyone that's made money, and trust

[28:43] me, there's a lot of those guys, right? Like, what are they gonna say? Are they going to call it a scam as well? No. They spent $40 on this course every month and they made like $1,000 and now they've learned how to continuously make a,000 every month or like 10,000 or 5,000, whatever it is, you know? Like, go and ask the winners and ask them if it's a scam. Like, they're not going to give the same answer as you. difference is how he his mindset coming into this and your mindset coming into that's the

[29:09] only difference. It's ego protection. It's easier to say it's a scam or to say this this isn't real than it is to look in the mirror and be like I am not good enough. I'm not putting in the work. I'm lazy. Cuz if a 21-year-old's making a million dollar a month with freely available information and you're 25 sitting on the

[29:24] couch, what does it say about you? I'm going be honest like I'm not making a million off freely available information. When you think about businesses growing their sales beyond forecasts like Mattel, sure you think about a product with demand, a focused brand, and influenced driven marketing. But often an overlooked secret is the businesses behind the business making

[29:44] selling and for buyers shopping simple. For millions of businesses, that business is Shopify. Nobody does selling better than Shopify. Home of the number one checkout on the planet. And the not so secret secret with shop pay boosting conversions up to 50%. So if you're into growing your business, your commerce platform better be ready to sell wherever your customers are strolling or scrolling on the web, in your store, in

[30:10] their feed, and everywhere in between. Upgrade your business and get the same checkout as Mattel. Sign up for your $1 per month trial at shopify.com/wgmi, all lowercase. Go to shopify.comwgmi to upgrade your selling today. Shopify.com/wgmi. Thank you for sponsoring today's episode. There's definitely definitely [ __ ] I know that a lot of you guys don't, but you've learned through the truth is that like stuff like 10k and 20k in a month like that is that's available, you know, and that's what I'm selling. I'm not teaching people how to make a million a month. Like don't buy my course thinking you're going to make the

[30:46] money I make. You're not. You know what I'm saying? That's one step. like you're if you should definitely buy my course thinking you're going to be able to make um like 10,000 20,000 in a month cuz that's what I'm teaching. You know what I'm saying? Like I'm I'm I'm not teaching you how to get as rich as I am. You know what I'm saying? That shit's actually hard. But like you know what I'm saying? To get to um like 10k, 20k a month. Like that's not that hard and

[31:07] that's what I'm teaching. But it to be fair, it was hard for you when you first did it. Like when you first were working with to make go from 2 to 20k, it was a lot of work. Not hard from the perspective of like hard to imagine, but the work itself took a lot of time and you were willing and you

[31:20] were willing to pay the price. Yeah, I was a lot more willing then. But the difference is that there's um like opportunities are different now. Like the Tik Tok opportunity that I sell that didn't exist then. Like there wasn't like a real payout system whereas now there is. Like you can actually get $1,000 for a million views. It's crazy, you know? Like last month on one of my pages I got over 14 million views, you And I literally made like 15 grand, you know, on

[31:45] directly from the platform. Yeah. Directly from Tik Tok. So like that type of stuff didn't exist back then. If I got 14 million, I'd have to send the traffic elsewhere. But now you can just get the views on Tik Tok. You know, it's just such a craziest opportunity that we and then I created opportunity as well with Crayo. Like what's crazy as well with Crayo is that like we have a tech stories feature. Now, Text Stories is the best niche, right, that I've been utilizing to make as much money as I can on on Tik Tok pages. Now, to edit a video like that on like an actual video

[32:16] editing software, it genuinely takes like an hour or two to make one or two of these videos, right? But with Crayo, like you actually can just use AI to have this whole thing made out in 5 minutes, 10 minutes, you know? Mhm. We'll get to Crayo, but I want to go through this. I want to go back to the linear path, but I just want to make

[32:33] it very clear to anyone watching this. He 100% makes a million dollars a month. And no matter what you're thinking on this other, like we conspired to come up and lie to you guys on the internet. That is not what's happening. He 100% makes a million dollar a month. I have no other way to really prove that to other we've seen his accounts. I could see his bank accounts. He makes that

[32:51] much money. Like I know that for a fact. We're at the web HQ as well. Like you can literally go on my you have back I literally can see his back end of his accounts. He actually makes that much money. Total revenue generator. So, like there is zero debate. And but even then, like even if you don't

[33:06] believe me, like I don't care. Don't believe me. Don't buy my course. Like I don't give a [ __ ] you know? Like I don't need you to to buy it for me to make money. Like I'm going to cuz I know how to do it. You know what I'm trying to say? Like don't buy it. Don't believe me. I don't give a [ __ ] Like you know what? Go to my Instagram. Go and block me. You know what I'm saying? I don't care. Like I don't need you as a lead. Like I want to say like this is not some big sales pitch. This is like genuinely you

[33:27] sharing your perspective and game with the world. So thank you for coming on and being so open about it. Most people, most millionaire entrepreneurs are like super guarded. They won't come on here and actually like share what they're actually doing. So, really appreciate you being here, but let's talk about the actual like I think this is what you're the best in the world at is once you implemented this, you were doing it for other people. You were doing it for Sneo. You started your agency. You figured out how to scale it across

[33:49] multiple editors and multiple clients. Kind of built a box around it. Then you made the course for your employees. Now you're trying to sell the course. So now you've worked up that ladder over two years probably. And now you're like, "All right, I'm gonna give this a go with my face and my content." Really gonna scale the course now because now you saw some people bought the course and you're like, "All right, let's apply everything I've learned and do it myself." Your your content is perfect from this unique camera angle that you use. It's like branded now at this point. Your storytelling, the way you position yourself with like your office

[34:20] when you were first starting out. All of that is so smart. And so I would love to just go into the details cuz I know that was intentional all the way down to your storytelling. Yeah, man. I first of all, I appreciate the kind words. Yeah, no problem. Problem. But um for the most part, yeah, I started making these videos in my bedroom. Like if you go on my Instagram um and you scroll to the bottom, right, you will see me in my bedroom. My desk there, my my wardrobe there, my bed is right next to me. Like you can see me in my bedroom making these videos. And um

[34:49] it all started from there. And even those videos have millions of views, like millions. Um, and I've again it's just a case of like I did it for other people. I know how to do it for myself, so I did it for myself. And then obviously I have my software company where I've gone and done it for that as well. You know, there's no situation where even today like we was talking about doing some collaborations with what like again I've if I want to get a million active users for free for

[35:18] anything, I'm just going to make videos. like I've got no worry about traffic. I'll just spawn it in. So, um but yeah, making those videos that style, there's a bunch of other things that comes into stuff like when it comes to like selling a course, right? So, for example, um you want to be direct about what you're selling. You My whole mindset was kind of like people don't really care about

[35:40] me too much. Me, too. Yep. Yeah. Like I don't it's I'm I'm not important here. This is what I offer you, you know? And that's what every video is about. It's about being able to be direct without being harsh, right? That's why my videos are teaching people like how to make money on Tik Tok. But um it's like disguises a day in the life. Now, I want to go into this cuz your first line is always how I made whatever $18,000 per month as a Tik Tok clipper, something like that. Like you're so to the point and then you immediately tell a story of like first I

[36:12] got up and I got a cup of coffee. It's like POV. And so tell me the thought process behind why you chose that style. Yeah, so you have first of all I I've always liked fisheye like I've been a fan of cinematography for a long long while uh and film making and stuff like that just because like I said when I was younger I wanted to be a YouTuber. I got familiar with cameras and I really enjoyed that process. Um so I've always been a fan of the fisheye. You know you try all that. I really like fisheye. Just something about it is so sick to me. So

[36:40] when I I just thought like this is my creative flare that I'm going to add to my videos. though I added that flare. Um, and then the story line is is like I said, it's told as a story and those type of things are very very important. Um, like we clarified earlier, you know, you want to have a story line to your videos. So, first thing I got up, the next thing I did, I worked and the end of the day I got paid, you know, that's my story, you know. Um, and then through

[37:04] that, you have the ability to be direct. So, you disguise your hook as like, you know, this is the day in the life, this is this, this is that, and then this is what I actually do. And then it's essentially not only being part of the story, not only disguising it as like a day in the life, like a friendly video, but it's also like a direct video telling people this is what I do. This is how I do it, and this is how you can

[37:27] do it, too. Yeah. Cuz you're literally like day in the life of a how do you say, day in the life of 21-year-old Tik Tok clipper. Yeah. Making. And you kind of And then you show on the screen how much you're making. Like $18,000. So anyone like wants to learn how to make money is instantly interested. And then you're subtly like showing you getting coffee and then then I got to sit in the sofa and work for 30 minutes and then you're

[37:48] showing how you clip. But it's like so fast with Cap Cut back in the day. You were like I just take a clip, I add it GTA overlay, then I upload that to TikTok, my workday is done. And it's like it's a little hyperbole, but it also gets the point across and shows the whole process in a

[38:03] way. It is exaggerated to an extent cuz I make it look a lot quicker in the videos, but the truth is like you can get everything done, right? So it's not like a it's just like hyperbole for the sake of the story because you are telling a story and so it's better to simplify and emphasize the point than it is to talk about how you were on four hours of calls you I uploaded the video to YouTube I added the title I sit there for 5 minutes like that doesn't that's just not realistic and so you simplify it so perfectly and then but you're all the cool thing is

[38:29] you've done the same thing as you've leveled up your lifestyle and so now it's like day in the life of like a Tik Tok clipper in a huge mansion in a Gwagon and [ __ ] so it's been like the same thing but as your lifestyle has updated. It's like enhanced it so it's all compounded for you. So that's really cool. And then so just is there anything else that you have like is there like a framework for that that you've tried or is it always the same story? Like literally is it just like day in the

[38:52] life? Yeah, the framework is literally just just stories, you know, like just try and really map out your story and what does that look like? Um and I operate a little bit differently. I do recommend a lot of people really like spend time on your storyline. Like think about what it's going to look like, how you're going to present it, and stuff like that. For me personally, like a lot of people are shocked when they see me film in real life just because like I don't have to try. It's all in here now, you know? Like I I free ball every single every video. And if you go on my

[39:26] Instagram, like every video is above 100K. I get 1 million views like like it's nothing for fun. And I have videos that have 20 million views, like two or three of them, you know, like, and I don't have to try. Like, it just it just rolls, you know? Do you voice over or are you actually

[39:40] talking as you're recording? No, no, I'm voice over. Yeah. Yeah. But voiceovers work best, bro. You have more freedom. Well, not only that, like think about it from a story perspective again. Like, you're narrating a story. You are the narrator of this story that everyone's watching, you know? So, like voiceovers make the most sense for a story as well. So, if I had to like do your story, it's like highlight like how much money you're making as a Tik Tok clipper. Then you kind of like start the day like normal to kind of make it seem like it's actually going through this like getting coffee, going outside stretching. You

[40:10] usually make like some sort of witty joke. And then you're like, "All right, time to get down to work." And then you go there and it's like getting exciting, actually showing people the action of what you do. And then it's like almost like you're kind of making people feel like there's no way it's that easy. And then you go do some luxurious thing. And then the very end, call to action. If you want to learn how to do it, check the link in my bio basically. Yeah, for

[40:29] sure. Do you use many chat automations at all or is it just link in bio? No, I don't I don't use many chat. I'm not a fan of many chat. I do have setters on my account though and stuff like that. But no, I don't I don't use many chat. It's just replying to DMs. You know, replying to DMs. So, people DM you? Do

[40:44] you tell them to DM you? Uh I don't no I don't tell people. In some videos I do. Sometimes I tell people to DM me or I'll drop on my story like DM me because I do open some mentorship mentorship slots every now and then and stuff like that. when I do, you know, people they jump on and I I let them know my story like DM me X and stuff like there's usually a link in the bio if they want to learn more essentially or Yeah, I got my link for my ticket course in my bio, you know,

[41:07] people can just go. Is it weird to talk about this like so openly like the strategy behind it? No, bro. You got to think about it like there's so much money that exists in the world. Yeah. A lot of people are like is this business model saturated? D like they all work. They work all of them but you're not good enough to make it

[41:22] work yet. Yeah. Every single business model works. It's just like the difference between those that give up and those that don't. But like yeah, I mean you get the point already. Like um yeah, every model works. It doesn't doesn't matter too much. I can tell everyone all my secrets. Like the odds are most of you won't even compete with

[41:39] me. So I don't even have to worry about competing because most of you just won't do it. Uh those that of you that do compete with me, like you're probably never going to be as good as me anyway. Um and then the rest of you like Yeah. I mean, you also have to think about how much money already exists in the online space. The creator, the creator economy is already like a multi-billion dollar industry, like trillion dollar industry or some [ __ ] like that. Like, there's so much money to be out there. Like, Tik Tok are not lacking in sponsorships anytime soon, so they're always going to be able to pay

[42:09] out at good rates and stuff like that. Like, I've never really worried about anything in terms of revealing my TikTok strategies. Like, take it all you like. Like, you're just never going to be as good as me. Like, you've you're so skilled. Like you've earned the skill over these years to the point where you're so good that you just know that no one else can touch you on that level so you're happy to

[42:25] share it. Yeah. Yeah. It's like a competitive sport and attention is scarce and so like it's almost like people feel entitled to views. It's like you just have to get good. Like there's no way around it. Like get good and it will work. But it's only going to work that way. LeBron James could actually just make like a video course on like how he trained to become who he is in basketball and stuff like that. Like you're never going to be able to shoot better than him. Like you know what I'm trying to say? And you wouldn't call that a scam cuz it's like just the

[42:49] lesson from the guy who's the best in the world. Yeah. Like you can't you're just never going to touch them. These are all skills like the retention hooks every storytelling. These are all like individual skills you have to master and you mastered those with somebody else while you're getting paid to do that. So then right when you had earned the right to sell a course, you had the skills, you applied it for yourself and it looks like an instant

[43:08] success essentially. Yeah. Now the next part obviously it's courses. I I would argue that courses are actually very difficult to sell, but the only reason people complain about or like I feel like it's very weird when people say, "Oh, he just sells a course." It's hard to make content that gets attention. You got to build out an entire funnel. You got to think through an offer. You got to do welcome sequences, ads, all of this. Like, it's a lot of work to sell a course and to actually set one up. And you have one of the most insane funnels. And so, I just had Daniel on and you guys teamed up,

[43:36] which was a crazy good move from both of you. But then you had the such the next obviously the next step in the ladder. It's like you didn't jump and make some stretch or try to come up with some billion dollar idea. It's like all right, what's next? Well, now I sell a course. Now I make hundreds of thousands of dollars per month. Now I have all of these people who want to actually clip now. Well, what's the next problem that people who want to clip have? How do

[44:00] they make videos as fast as possible? How do I make it easier for them to go viral? And so you come up with an amazing idea called Crayo. And it's one of the first AI video editors that does exactly what you do, but automatically for people to just help them do it faster. So, I would love to hear your perspective. I already talked to Daniel about it, but I just want to hear how you're you thought about it coming together. Can someone please invent a crystal ball? Until then, over 40,000 businesses have futureproofed their business with Netswuite by Oracle, the number one cloud ERP, bringing accounting, financial management,

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[45:13] netswuite.com/wgmi. Thank you for sponsoring today's episode. Yeah, so we came up with the name cryo because it's like I can't remember it was like creative in Latin or Greek or some something like that. And then it's not like a direct translation. like direct translation we actually couldn't buy the do domain for so we took we named it Crayo how it is but like yeah Crayo is essentially the whole thing I wanted it to be is I wanted it to enable people that couldn't edit the ability to edit without having to like develop the skill you know and obviously using AI prompts and stuff like that and we did a really good job

[45:55] like I said like those tech stories the tech story niche is my personal favorite niche You know, have you ever studied storytelling? Like how to make viral stories? Like how did you go about learning that skill other than doing it over and over? Just doing it over and over. Just like being aware like I need to tell stories. Okay. What's a story? Like

[46:10] set an expectation. Cuz like if you wanted me to script write a movie, the story I come up with is going to suck. If you want me to come up with a fake story that isn't real, right, for a Tik Tok video, I'm going to get 10 million views. Like, I'm not actually good at storytelling. I'm just good at knowing what goes viral. And storytelling is my method that I use to

[46:28] do it, you know. Is there like a vocabulary that you have? Like you said prompt. Like you prompt it and then it's like pay off or then it's like do you think about any of those words? Yeah. So in terms of like what like creating the story? Yeah. Like are there like functions of a story? Like those are different pieces, right? Like the Yeah, there are like you want to I mean it's simple, bro. Like this is the start. You create the problem, resolve

[46:50] the problem and that's the story. Great. You know, it's like start is like literally the introduction, introduce the setting, the characters, then have your problem, have your resolution, and that's your story. Great. That's what movies are. 100% storytelling arcs. You can visualize them very easy. Like they're in a good place, then something bad happens. They now they want to go somewhere, they think something's about to work out, something bad happens again, and then by the end, they finally worked it through, and they got the girl, and they live happily forever after. Exactly. You can see it very

[47:17] clearly if you study it. Yeah. Exactly. That's that's how it is every time. you know, you introduce characters is saying problem, solve it, and that's that's the whole thing done. So, you just The only thing is I learned what I know about storytelling just through trial and error. Like, I've made such a ridiculous amount of TikToks. Like, I don't even know. Um,

[47:34] there's no point to study the theory. Just get in there. Yeah. Yeah. Just Yeah. Just just brute work, you know? But the cool thing is with Crayo, you guys probably put in prompts of like the best way to tell a story. That's optimized for sure. We have. So, now skip all that. Also, bro, it's AI, so it continuously optimizes, you

[47:51] know, like on its own. Like, we don't even have to keep like it's AI. It trains on its own, you know, like once it's registered like, okay, this is a good video, like it would just or this is a good story. It will just continuously make new stories that are better than the last cuz that's what AI

[48:07] does. It trains itself. So, that makes so much sense. I'm curious from the shift from info to SAS, that feels like a pretty there's like polar opposites on like how you build the business. So what was like the newest like what was the hardest thing to learn when you were starting your SAS? Well, it's the same demographic.

[48:22] So you already had the customers. My audience was already people that like I just provided a good offer through a different avenue. Yeah. You know, I already had a good offer through my course, but I provided a good offer again in a different avenue. This is different way for someone to pay me, you know? And what's even funnier is like a lot of people are like, "Oh,

[48:41] don't fall for this. He owns Crayo." Like, yeah, no [ __ ] Like [ __ ] I've seen this. Don't fall for I know you own Crayo. Yeah. No, I'm just like in the comments like yeah, you're right. Actually, I did make this. But but go into that on your videos cuz it's you market it so well. It's like you're present. Most people just want to make money when you're on they're on Instagram or Tik Tok. Like that's the problem that they're at and then so you're introducing them to a way of making money but then you subtly place your software tool as a piece of that

[49:10] puzzle to like achieve that outcome essentially. Well, it does like you don't have to know how to edit. Well, anymore, right? You can just go and use cryo. Yes. And it's just And you do that so well in your marketing. I might just show an ad right here. I watched a video the other day about a guy who makes 15k a month by just taking popular streamers clips and putting them

[49:28] in shorts. Yeah, that's me. He's talking about my video. So, let me actually show you what I do today. When I got into my office, I pulled out my phone and checked my statistics for last month. One of my pages that I started recently has already made over $125,000. I literally have like five of these pages and make

[49:41] upwards of $40,000 every single month. So, here is exactly how I make all of my clips to make all of my money. First thing I do when I go on my phone is open YouTube. Then, I head to any particular streamer and screen record their content. Once I find a funny moment, I take it into my video. I crop it and then head to Crayo.ai. Once I'm on Crayo, I select my GTA gameplay and it

[50:00] puts the whole video together for me. After I made the video, I go on TikTok and post it on one of my theme pages. Just last month, one of my theme pages made me over $125,000. And I literally have upwards of 10 of these pages now. So if you want to learn from me and how I do what I do, you can join the free Discord in my bio. So the way you do that is so so subtle, but that's the genius behind it. It's like the same

[50:19] thing with like shopify's drop shipping. Like people will sell courses on how to drop ship and Shopify was always just a piece of that puzzle. And so you guys have nailed that, too. Uh Daniel talked about affiliates, but I'm curious if you guys have ever like did you say you were hiring to grow

[50:32] Crayo? Would I just teach him the style? And then when he says affiliates, like we don't we do have an affiliate system. Uh, obviously it's not like super super great affiliate system. Like, yeah, the truth is we're just we're just hiring people. Like there's tons of people that copy the type of videos I make and sell courses. So, instead of getting mad at those guys, we just approached pretty much every single one of them and said, "Hey, we'll pay you like 2,000 a month to put Crayo in your video instead of Cap Cut." I was like, "Cap Cut never going to pay you. Adobe never going to pay you. Crayo are going

[51:04] to pay you." And on top of that, it's actually a good [ __ ] product. So like that's it and every one of them says yes obviously like what's the alternative like saying no and then don't get paid. Yeah. You know like do they do you give them minimums like they have to post like once a day or once a week or Yeah. Like we have contracts with every

[51:20] single every single creator. Gotcha. So you're going for quality play on the affiliates and kind of massaging how they make videos. Yeah. Yeah. Yeah. And then we have bonuses like if you get 10 million views, we'll pay you 5K instead of two, you know, like that. So we do have incentives and obviously it's all incentives like we don't ask them to put a link anywhere in my videos all the so as of today like right now we have one and a half million active active users on Crayo that's insane and that's all come from my Instagram like my Instagram my Tik Tok that's it right now off the back of that right um

[51:57] like we didn't pay anyone for marketing we didn't pay for any ads we didn't do anything it's all just come off my organic videos and I've never put a link to Crayo anywhere on my page. I've never linked it. It's all just people watch the video, type in Crayo in Google and then go and pay for a subscription and

[52:13] and that's it. Oh, so the attribution is pretty they literally will just see it and then on their side and just go Google what is Well, a lot of people think that's smart and they're like, "Oh, this guy is just selling a course. Well, he dropped the software. I'm going to go and use the software instead of buying his course and I own it as well." So like So that's just crazy. It is actually pretty crazy just to even think about because I do the same things like I can just make a video for like 300 bucks and then like 100,000 people are going to see this just magically just from these

[52:38] algorithms. That's a huge opportunity. But now you're at the phase where you've made enough. You proved it organically. You've really optimized the product and now you're tackling paid ads. And I think just running paid ads to a course for a software business is like one of the most overlooked overlooked strategies that's absolutely printing right now for people. Yeah. Yeah. It's doing pretty good. But like, you know, we're we we do just we're starting to spend money on ads now and stuff like that cuz like when you start making you know like a lot of money uh you know like 6 7 8 9 10 million a year like just something that

[53:12] comes at the end of the day the only difference between 10 million and $20 million business is more distribution channels and then just cranking them up with ads right instead of like you you maximize the views you could get with organic. But yeah, it goes with all businesses. It's just if you can build a profitable paid cold traffic funnel and you can scale it correctly, like you're always

[53:30] going to be in for a lot of money. Yeah. I see a lot of problems with creators who get good at organic, they like get crippled by it cuz now it's like you have to post every single week. It's all dependent on you. And that's the leap you're supposed to take. Like use that as like that's literally free

[53:41] money in a sense. Then you use that to fund your ads and actually taking risk to scale. Yeah, I agree. I have I have a great team. Without my team, like I wouldn't make the money I make today. That's for sure. Like the team my team are insane. um and stuff like that. So, did you actively seek them or how did you like know? So, my my two biggest people on my team is like my funnel builder gets 10% of profit from the whole thing and my um

[54:08] sales manager does too, right? Mhm. And I know them through a friend of a friend. Like I don't even look for them. They were just like, "Hey, like I like what you got going on. You got good product." And good product attracts good talent, right? you know, so Crayo, we have tons of people from our biggest competitors coming to try and work for us. We have tons of good developers

[54:28] trying to come and work for us as well. Um, obviously all all the good marketers trying to come work for us as well, trying to help us grow it. Um, then with my info, like I create a really really good offer and a really good product and I have a really good angle as well and

[54:42] I'm the biggest in this in in my space. So like naturally like good funnel builders come try and work for me. Good sales sales managers come like these type of things would they're inevitable you know and I'm thankful for the fact that we all work together now because without them I wouldn't make the money I

[54:58] make. It's that simple. Yeah. You got all the advantages now now over time but everybody started with nothing. No one was born with followers. Is there a if you had to restart completely first off what has motivated you I feel like a lot of people get comfortable at the course stage like what motivated you to go for this ass and I know you have a even your next product is going to be insane and I know what you're working on I'm very excited but I don't think we should talk about that here so that's on the low but what's motivating you to keep going because Crayo is probably 30 50 probably

[55:26] like 30 $50 million business if you guys exit right now so what's like what motivates you to take these next steps up yeah we've already had eight figures offers and stuff like that, but we just turned them all down cuz you got something good. We got a bigger vision. But um but yeah, in terms of what motivated me, like it's always been something I wanted to get into. Like I was looking for a dev for like two and a half years before

[55:47] I found the guy I currently work with. Um but for the most part it is just like um it's not it's like creating a new business without spreading yourself thin because it's not a whole another business in like a completely different direction. Like it's already in a space I'm already in. Like Crayo is already in the clipping space. My digital product store, my info is already in the clipping space. Like my agency is in the clipping space. So like I'm consistently surrounded around this one thing

[56:19] ecosystem. Yeah. This one whole ecosystem, this niche of business, right? Um so that I can start a new business, but it's all in the same thing. I'm not now spreading myself thin. You know, they all tie together all lot together. So for example, if I make a video for uh my info, what do I have to do? I have to post on my Instagram post on my Tik Tok, which can provide new customers and new leads for my uh for my agency cuz my personal brand grows. It also provides new customers, decreases my CPA and my CPLs for my info. And then it also increases the amount of

[56:49] customers for Crayo. So now I don't have to market for three different businesses. I market for one and it covers all three. And the message stays consistent. Exactly. So I'm not spreading myself thin, but I'm able to diversify, you know. And you're building out team to really handle the bulk of that work anyways. It's just you have this simple strategy that's all in line. It's like what's the next best? It's really just increasing LTV from every customer, which is like

[57:10] the true only way to scale a business. Most people's businesses fails because they overlook how to make more from each customer, how to keep the customer for longer. That's the biggest problem with core sellers is they want that one sale and then gone. So, I think you're playing this game completely correctly. Is there anything like I just find it I wonder if you're Are you Gen Alpha or is that even

[57:28] younger than you? Jen, you're Gen Z. Yeah, I'm I'm pretty Do you see like a polarization? I'm curious. I'm like six years older than you. Do you see like a polarization in your like age demographic where it's like people are either the worst human beings on the planet or just like ultra successful? Like it's like people are

[57:44] becoming the extremes of everything. I still live at home. I still live my family and stuff like that. So I don't like see ultra successful people cuz I don't live in a big city, you know? Just even did you go to school like high school like a public high school? Yeah. like are people in that gener like I just feel like all the you're getting hit with such targeted algorithms and there's so much information available to you like the opportunity is there for people who want to use it right or you're going to get you're just go completely down the wrong path if you use it wrong like do you see that or am

[58:14] I just No, I definitely understand what you're trying to say. It's not. Um I think that because like I mean naturally you make more money, you surround yourself with people that make more money. Like that's always something that's going to happen no matter where you where you're from or who you are, right? But um in terms of like going down the other route, um I don't know, like I see that more than I don't

[58:36] because I live in a very very tiny city. Yeah. You know, like um I I don't really see a lot of rich people there anyway. And if I'm being honest, bro, like I don't even I want to make new friends. I don't want to meet new people. I don't want to I don't want to see new [ __ ] I just want to stay I want to stay at home with my friends from home, the kids I grew up with, you know? Like I don't want to I don't want to I don't want to go outside, man. I

[58:59] just want to chill. I agree. And the reason I ask is I'm curious how you develop this mindset so young. Like both you and Daniel are just like it's just so insane because most 20-year-old kids are like just so thinking about the completely wrong thing in college partying thinking they're on the right path. But you guys are like so like aggressively on the right path and take such big action so quickly. I was curious how that even

[59:24] like became developed in you. For me part of it is just because I'm religious. I'm a Muslim, right? So like I've never drank. I've never smoked. I've never I don't mess around with girls or anything like that. Um, so my whole time, bro, I was just chilling playing FIFA and then one day like I got paid from like one of my clients from my agency again. I was like 17, made like £500 in a month and I spent it all on the day I got paid and I was like, damn, I need some more money. So I was like, instead of playing FIFA, let me try and

[59:53] work a little bit harder. And then it all spiraled on from there, man. Then the addiction started to making money. Yeah. Most people get addicted to other vices and yours was just the grind. Yeah. Well, because I was religious, like I don't have anything to do past 11 p.m. other than like sleep and play FIFA. So, Wow, that's interesting. So, you're not toiling around like the social judgment

[1:00:13] of like should I go to this party? Should I not? Just not even in. Yeah. It's not even a possibility that my answer is just no as default. Like it got to a point like my friends don't even ask me cuz they know the answer just be no. So, so you're just permanently on monk mode,

[1:00:25] dude. I mean, if that's what you consider monk mode, man. You know what I'm saying? Yeah, I know. It's bad. It's just what our society's come to, especially in the West. Yeah. Obviously, I don't I don't think it's crazy to say that type of stuff, but at the same time, like for me, bro, that's just normal, bro. I'm in bed by 12:00. I'll wake up at 8:00. I'll hit gym, have some eggs, um, get to work, you know, and then like, you know what I'm saying? Step outside, bowling, arcade, whatever. Like, that's fun, you

[1:00:50] know? Is there anything? Sorry. Go ahead. Like where I live, bro, I have an office. I'll just shout the boys, yo, come to the office, play run some card games, play some UFC, play some FIFA, and get some work done. Go home, go to bed, sleep. You know what I'm saying? Just living. We should play FIFA after this. But we should I'm down, bro. But I'm curious. Is there like anything that you like cuz you That's what I was asking. Like you're

[1:01:11] like making these next businesses. You're making these next like what you have next is going to be nine figure, multi-figure business. What's the point of that? Is there like a is it just obviously you love it's fun like obviously it's like running up the scoreboard but is there like a bigger end is there like a specific thing you want to acquire like do you want to buy a sports team do you want to buy like Liverpool or something that's a good point um no so for me again it spirals back to religion right so the reason I want to make like nine figures is I've always said to myself

[1:01:37] like I want to make 100 mil quid and then I want to take 90 mil and donate it right um I want to build stuff like moss and um and hospitals and all this other stuff and just trees is agriculture and then I want to um go and lay the bricks myself cuz I don't think that's charity enough to just give money. I want to go and spend like a couple years like actually going helping people build these type of things that I've gone and paid for. And one of the reasons for it is simply because in Islam we believe that when you die there's two ways of

[1:02:05] getting blessings right someone coming to your grave and praying for you. And there's a second thing called saddakajaria. Now what this means is like if I build a hospital right every time someone goes to that hospital and gets recovered or every time someone gets a job and gets paid or every time something good happens in the hospital I get part of the blessing as well. And those type of buildings like moss for examples, they can last for thousands,

[1:02:30] thousands, thousands of years, you know. Everyone that comes to my grave to pray for me, they're all going to die. Eventually, I'll be forgotten, you know. But stuff like mosques and trees, um, agriculture, like farming and stuff like that, and, um, hospitals and these type of things like they will last for way longer, you know, and worst case scenario, religion isn't real, and I left a positive mark on the world, you know. So it's like it instilled in you like a basic persp I mean that is the best part about religion is it instills like a set of instructions that lead you to a good life essentially

[1:03:00] regardless of whether it's real or not and what you just said and a net positive impact like I said like if I die and religion ain't real like at least I left like a bunch of places of worship a bunch of hospitals you know a bunch of um like crops and trees and all this stuff such a mature perspective so many young kids are going to look at religion and be like jaded by it and like try to prove it's wrong or something and consume their whole life over if it's real or not and you're like worst case scenario is a really good thing

[1:03:28] and it's still a good thing for people. Exactly. You know there's I was um I met with someone recently um it's actually one of the first times meeting them and they told me they were like the way that you look at religious texture is a reflection of yourself you know so um if you look at it and you see a lot of pessimism and stuff like that it says more about you than it does about you know than it does about about the book itself. So that's what I've taken

[1:03:50] from the Quran. Is there anything that you feel you do differently than most people? Um yeah, I feel like I live differently to most people, but again, like a lot of that is is um is religion. To to be fair though, a lot of people like they forget that religion is a choice. Like I could wake up, go club tomorrow, [ __ ] a load of [ __ ] Like that's that's actually something I can do. You know, people

[1:04:10] like, "Oh, you can't do it cuz hold on." Like I've made the choice to follow the religion, which is I make the choice to follow the actions. Like I'm not bounded by anything. Like I can Yeah. Like I said, I can wake up and do a bunch of degenerate [ __ ] tomorrow. I can go and waste all my money on a Lambo if I wanted to. Like I can go and do those things, but like I just I just don't like I make that as a as an actual

[1:04:28] choice. That's just a reflection of your personality trait of discipline. Like that's it's objectively those are all temptations literally. Like and you have the ability. It's not like your parents are going to yell at you. I mean they might judge you but like it's not like they're going to like lock you in your

[1:04:41] basement or something. Like you're not truly going to get in trouble if you Yeah, exactly. You could literally go do it. But it's an inner discipline that you've how was that instilled in you? I there was always just it just made logical sense to me. Like why would I smoke cigarettes? They're bad for you. Why would I drink alcohol? Like it's going to poison my liver. Like it just never made sense to me. So I just never

[1:05:01] ended up doing it. I was like why would I go to a club? What's the end goal? I was like I've never I've never been to a club. So you you just never did are your parents in a healthy happy relationship? My parents got divorced when I was 11. Interesting. And you still just kids have like a weird rebellious age where they see everything's bad for them, they

[1:05:18] try to do it specifically. Yeah, that's I was thinking about that like how the [ __ ] did my dad do that, bro? Cuz like I don't know what he did, man, but I need to take notes for my kids. But so you're saying how your dad did that as in like how he like trained your mind

[1:05:30] basically. Yeah. What the [ __ ] did he do to me, bro? Like why didn't I Cuz I didn't have any temptation to do any of it. A lot of people struggle. Like it's like extremely hard for them to not go. I think once you do it, the more you do it, the harder it is to not go. Yeah. seen like having conversations with my friends like yo like think about this for a second and they're just like really battling some inner demons to not go to the club and I'm like all right man like if that's that's for you. I've never been tempted. I never even

[1:05:55] considered it. Like I've never really had a rebellious stage of like Did you ever try something that was perceived as bad or taboo when you were really young and then had a really negative experience with it? So it like scared you to like you someone told you something was bad, you did it. Had a really bad experience and now you're like I'm never doing anything bad. I think like the worst thing I ever did growing up, I was genuinely thinking about what's the worst thing I've ever done in my life was like I spent like £1,000 on my dad's card on FIFA points when I was like

[1:06:21] when I was like 11 or something like that. But like obviously I paid him back so much so much now. Like it just canceled out a million fold. So that was the worst thing you've ever done. Did you get in trouble for it? Of course I got in trouble. Like what happened? That smacked the [ __ ] out of me. But like

[1:06:34] Okay. Like hit you. Yeah. That's discipline though it I don't resent from him. I get on with my dad really well. I love I love my dad. I live with him. I chose to live with my parents got divorced. I chose to go and live with my dad. But um but yeah, I I love my dad. Um but yeah, I don't um I think that's the worst thing I've ever

[1:06:52] done in my life, like ever. Yeah, but you learned the lesson. Did you know it was not like a life lesson or anything? I knew what I was doing wrong at the moment. I just wanted Gareth Bale on my ultimate team. Yeah. Back then, too. Yeah. He was nasty. both you and Daniel, it's like you're both such you both think so clearly and so correctly that it's like wow how like how did you not get poisoned by one wrong idea because it seems like that's what happens to people like when they're younger it's just the ability to freethink like you don't even have to be good at

[1:07:22] thinking you just have to be be able to think for yourself reflect yeah like the reason some of the red pill stuff is so [ __ ] like I was looking at obviously when I was editing all the clips I consumed tons of red pill content but like one of the like idiotic things to come out of that whole scene is the whole concept that like these guys are like um no like

[1:07:43] you're supposed to have multiple women. The whole concept of multiple women is like oh it's just a masculine urge. So you're telling me I need to discipline myself in life, right? To like not go to the club, to not drink, to not smoke, to hit the gym every single day, but I can't discipline myself when it comes to women. Now it's innate and now I can't control it. And now I have to go and [ __ ] a load of [ __ ] and now I have to have a mistress and now I have to have four wives. Like you get what I'm

[1:08:07] trying to say? Yeah. Like that didn't make sense to me. Yeah. Why did that why did quantity of women mean single status? Why do I have to be disciplined in everything else apart from this one thing? Yeah. Why is collecting women's status? Well, I no I actually understand why that's like that that makes sense to me, but it's more of like why do I have to be disciplined in everything else to be a good man? But like when it comes to

[1:08:28] women, you don't have to be disciplined. Don't worry about it, bro. Just [ __ ] all the [ __ ] you want. Like that didn't make sense to me at all. It's like whoever it's like that was that one person's vice who had a lot of influence or something. Yeah. And they just won the narrative and

[1:08:40] everybody starts copying each other. Yeah. Is there anybody that you've learned from like is there any like key people or books or whatever? Like you said you Red Bull. That's why I'm asking. Yeah. So there's a book um the master key system. The master key system. Yeah. That's a book um I think it's by

[1:08:55] Chris Hanel or something like that. That's a really good book for like I said, you know, mindset elevation, learning about your brain, about your subconscious, and how to use that to elevate how you think so you can elevate your your matter. You know, your mind and matter are one. So, that's a really good book. Um, and it's it's not super foundational, but I think it's a good book for people that need to learn about their own mind. It's a good book for

[1:09:19] them to start with. Nice. Um, also there's a bunch of generic books, you know, stuff like Atomic Habits, The Alchemist, The Power of Subconscious Mind, like these type of books. The Power of Your Subconscious Mind is great. Yeah, there's but I think those are like foundational books like you should start there. Yeah. Yeah, they're definitely these are four really good books to start with, you know, 100%. Power of I read that like this year and I'm like why did I not read this book first? Like it is such a fascinating perception. It makes me it'll make me way it's made me way more calmer in my journey. Like it's

[1:09:52] like I'm not actually in control of what's going on. Let's just set the direction and trust and that's been really peaceful for me. So then I guess the last question, I don't like to drag these on. I've we've gone through your whole business and you shared literally everything. I don't think I've really missed anything. So thank you for doing

[1:10:07] being so transparent and open about it. My perception of you before coming into this and after this conversation has changed a lot really a lot. like the fact that you actually are like not partying, not drinking, not smoking, you're really calm. You're just like, "This seems like the thing to do. It makes sense. It's helping people." I thought you were gonna I don't know. For some reason, that's just probably all the content that I've seen of you. It just whatever. I don't know why, but it has. Um, if you had to restart again from scratch and you can't use Tik Tok or Instagram or YouTube, you can't do social media

[1:10:41] specifically like with your face or anything. What would you do to make $10,000 as fast as possible? Because I I know the only reason I say that is I know the answer would be Tik Tok because that is the best way to make 10,000. Like 100% the Tik Tok creativity program what you teach actually probably is what I would do to make $10,000 as fast as possible. So quick plug there. But if you had to challenge yourself and this whole vertical was erased from possibility 10k well or a million if you want to go for it, but there's like a thought process that comes into mind, right? So it's like the

[1:11:17] reason that Tik Tok and all these other things are so good is because like your cost will be zero, right? Like you can if you create a digital product, your cost can be zero as long as you have a phone. Yeah. Yeah. So damn to meet 10K all these other without all these other things. Yo, I'll

[1:11:32] probably just be shitcoin gambling, man. Not going to lie, man. Really? Bro, I'm not going to lie. Like, yeah, probably. I just be Yeah, just [ __ ] it, bro. Just go on Salana. Just look at the highest volume activity and just start. [ __ ] it. Just $10 here, $10. Just hope I,000 somewhere, bro. That's horrible advice. But

[1:11:53] I don't know what without Tik Tok, man. I'm useless now. That's how it is. I actually don't know anything after that, bro. I don't know what I would do. Think about it. Like all my business has all just come off the back of short form content because I've mastered marketing. That's it. That's the skill. Yeah. So, I've had the I've had the help of a developer to make prayer. I've had the develop of uh I've had the help of um of like my sales manager to construct my offer and stuff like that for my info. Um like that's But really, bro, my

[1:12:21] skills lie in like short form content. You take you take away social media from me, bro. [ __ ] it, man. I'm spinning that roulette wheel, bro. I don't know what the [ __ ] I'm doing. You're going straight back to the bottom. I'm putting it all on black. That's funny. That's But I do I guess that is a good point. Like your key in

[1:12:36] business to massive success. My my edge is social media and to be to be self-aware of that and just go all in on that one thing and then delegate the rest and don't try to be everything. It's actually a great lesson right there. Yeah. my funnel builder, my sales manager, they tell me like the reason we love working on your offer so much is because you just leave me the [ __ ] alone cuz last thing they want is some guy who hasn't got the sales experience they do

[1:12:57] telling sales manager how to close. Have you tried doing this? It's like, dude, it's so annoying. Y I'm not going to That's a great way to end it. Where can they find you on social media, brother? What's on Instagram? Um, it's probably the best place right now. Yeah, check out all of his products. We show stuff on screen, but dude, thank you so much for putting all this out

[1:13:13] there for free, bro. You're the man. Appreciate you having me.

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