# ChatGPT 4o replaces your $10,000 Ad Agency (Full Tutorial)

Channel: Greg Isenberg
Video: https://www.youtube.com/watch?v=LGbyw2MC33M
Duration: 42 min
Language: English
Words: 6795
Transcript page: https://viewrankai.com/tools/youtube-transcript/LGbyw2MC33M

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[0:00] what if you can create ads with AI that we winning what would that mean for your business well I'll tell you what it would mean it would mean that your row ads would go up your return on ad spend it would mean that you might have a really profitable business so it's incredibly important to know the skills how to prompt chat GPT 40 which is this new image model that everyone is talking about uh to get the most out of it but the problem is how do we know how to prompt these things well I brought on a guy who's world class at creating winning ads winning memes winning visual

[0:41] content from chat gp40 so that I can learn how to do it and you can learn too enjoy this episode this is really fun and creative and I think you'll enjoy it start time [Music] we got Jacob posel on the Pod this guy is going completely viral with all these ads that he's creating using chat gbt uh foro uh image search had to bring him on the Pod Jacob by the end of this episode what are we going to learn thank you I'm happy to be here um we're going to learn uh we're going to teach people how to create ads um ready for the ad

[1:29] account using chat GPT it's in about 2 minutes it's that simple and not just any ads banging ads right yeah yeah I mean these ads are sick these ads like blow me away every single time I see them come through cool so we're going to show four ad examples and give away the prompts and then at the end we're going to do two live cooking examples to show you how to do it and yeah let's just get screen sharing and and get people give people give people the sauce yeah let's do it let's do it um so I guess something to be aware of where when it

[2:11] comes to these um to CH using chat GPT compared to image examples people might be familiar with like mid Journey flux um ideogram stuff like that is because it's it's a it's a multimodal language model it's not just a chat it's not just an a pure um image model the prompting is way less important um and the prompting you can actually be pretty straightforward and it has a much better understanding um of intent and creativity so the important thing I found in creating good ads are actually the inspiration images and the product images that you provide so my general advice when creating ads and we can see

[2:53] this first one which is um a really cool one that I created for Jones R Beauty um is um providing an inspiration ad that you wanted to adjust or you wanted to use and then um providing a your own custom image so we can read through the prompt and you can see it's actually fairly basic it's just add this image to the top of the ad with the product image overlapping the bottom of the image and the heading and subheading below um right so we can see the original ad which is um the Jones Road Beauty ad that I pulled from just an inspiration source and then the image that I'm

[3:31] referencing just an image from their website of a woman kind of displaying that product and if we take a look at the actual ad itself it followed those instructions really nicely because GPT 4 is like a really really intelligent model and so it understands my intentions really well so you can see we have that woman at the top we can have we have the overl overlapping products overlapping the bottom of the image and then we have the text below um so you can see like taking an inspiration ad or taking kind of a reference ad and then providing your own imagery is a really nice way that you can um create super

[4:09] consistent reliable ads by just uh making edits or adjustments to them and if you really wanted to play with conversion you would just take you know a hundred characters you know men female old young all different colors and see what converts for different audiences right exactly yeah so I mean um you may have certain um key audiences or personas that you're trying to Target with your ads um and you can just you can generate your own images because chat GPT is amazing at creating photorealistic images of different audiences or you can pull in your own from your own photo shoot and just um throw them in here and when the API

[4:52] becomes generally available this is going to be trivial it's literally going to be like this is your inspiration or like reference ad these are all the different audiences just like boom boom boom smash them out and you'll have 100 ads waiting for you in like five minutes yeah and why that matters for people is because ultimately you know the game is how do you create ad ads at convert and it's really a game of experimentation so what this does is allows us to experiment at scale and you don't know if it's like this woman looking to the left or looking to the right or with blonde hair

[5:29] or red hair that's going to be the difference between you know a two you know 1.6 row as and a 2.8 row as yeah yeah marketers have these saying nowadays that this the ad is the targeting and this is just a way that you can actually do it at scale cool I love that can we um I mean this is a simple example like I get it um let's see something else yeah let's do it let's go to this one which is a little bit different with no reference images so um this ad is an absolute killer can I ask can I ask you something before you

[6:07] get into it when do you know to do a reference image versus not a reference image so okay a super important thing to understand about these models is that they have a really good understanding of um welln Concepts ideas Brands so it knows Nike really well it knows Adidas really well um even like the classic online Ecom Brands like it knows Ridge wallets really well and so in that sense you can prompt it and you can just say like a ridge wallet you know um and it will understand what you're talking about but if it's your own product that is relatively new relatively small um and you don't have a lot of online

[6:49] presence and I'm talking like a lot of online presence like millions of dollars on ad spend a month kind of um presence then you should always provide a reference image um but for like Adidas everyone knows Adidas and so it's going to do this it knows it really well cool I didn't know that actually so that's helpful yeah yeah it it has a really good understanding of certain things and others it just doesn't know all right let's let's rip through the prompt so this prompt um is one from um Sora uh Sora is has like their own explore page and I found this one and I

[7:26] thought it's really really incredible um but it and it has a lot of really good lessons in here um so you can see using the ultra realistic or photo realistic keyword is really important for creating photo realism images otherwise it can sometimes default to something that looks a little bit cartoonish um or weird colors but photo realism it is strong but using that keyword is important um and then you can just see it's a really strong Pros description of the image a female Runner is captured in mid stride running laterally in the for ground wearing her performance gear um behind stands the um the Egyptian desert

[8:06] with the pyramids um so this one is fairly long but it's a really detailed Pros description of your desired image um but you can see it has some really nice other elements like um font type exo2 bold italic um stuff like that for it's a similar concept for well-known fonts it is going to have a decent understanding and representation of what those fonts mean because it's seen enough of that content on the internet so people can mess around and play around with that similar concepts are like in order to making adjustments is like Styles um like um color styles and also um aspect ratios you can make

[8:49] adjustments in the prom to aspect ratio similarly so um here's the ad you can see it's very creative you can see the woman running um with the pyramids in the background in the Addidas shape um something just really creative and really nice um and that was like literally impossible to do before so sorry did you say that use Sora for the prompt is that what you said um so I highly recommend people check out Sora um Sora it uses the same underlying model but they have an explore page where you can see people it's a really good way to understand how people are prompting and how the best

[9:26] prompts work and to get um and for ideation um if you click on any image in their explore page it shows you the prompt so can we just we we check that out real quick and do a little detour yeah of course this is a piece of alpha that people do not know about right now I don't see anyone talking about it another really cool thing is I think Sora is better um at it's it has less strict policy guidelines and um it's better at photo photo realism I don't actually understand why that's the case considering they probably use the same underlying models but um I think that

[10:06] it's less strict and um yeah so but if you can see so an image came through for example um of of this guy uh kind of post Malone energy yeah yeah like but hyperphoto realistic like that is that could be a photograph you know um and we can click on it and you can see the prompt if Weird Al and post Malone had a baby yeah um but you can click on it you can see it and you can also adjust it or edit it um so I could come in and I could remix it from here I could adjust the prompt myself you know so I could

[10:48] like literally just start rewriting things um or I can change the aspect ratio um or I could upload my own reference images um so yeah very um very very cool you can see here I could like upload a reference image to make adjustments but it's just a really really great place for people to go through and just scroll through and understand look for prompts that may work for them some of them are ads that um you'll be able to see and you can make your own clever adjustments that way yeah I think what's really cool about this is this gets your creative faucet going so um I think the game right now is

[11:29] is is looking for an aesthetic that isn't being used in your space um so if you can figure out how to do that and just sort of explore this and be like oh wow this would actually really this like picture of um you know the Grand Theft Auto thing would be really cool as a meme in whatever space that I'm in boom all of a sudden like that's gonna get you a bunch of likes going to get you a bunch of followers going to give you Affinity so that's what the game is about and and I love this because I'm always struggling I'm actually struggling with the prompts

[12:03] to be honest like I don't know I know that you know sometimes I'll throw in a word like hyper realistic like it takes me a while basically to get to that word hyper realistic um and I'm just like wasting time so I think what's cool about this is it shortens the time to value and also gives you ideas that you wouldn't otherwise have have had yeah yeah yeah absolutely I think that like the the reference images is a really good way to short shortcut like the prompting um issues but if you need help with prompting I mean um it's it's really important to be very clear very direct

[12:39] in what you want um and another piece of um another piece of information is if you struggle with the initial prompt it's important not um to carry on in the same conversation and try and adjust your image in the same conversation because you generally get the recycle of worse and worse um rather than it actually improving because it's using the generated image as its reference for the next one um which can have its own inherent flaws so I always tell people if you want to adjust a prompt start a new chat um and make the adjustments to your prompt in that new chat and the images are going to be consistent enough

[13:19] that it's going to be similar to the one that you first got with the improvements in your new prompt so that's something else that um is is important when trying to prompt and create these things should we move on to the next example yeah let's do it this is another example of product image um plus reference image um so you can see I found this original reference image for Rise um I then took the athletic greens product imagery and I just gave it some really clear prompts so I said recreate this ad for ag1 adjust the background to better fit athletic green Style change the price you can see over here

[14:02] to $110 SL out to $85 now and then I said generate the image the reason why I said that is sometimes it will try and generate text which represents the ad if you just say generate the image you're going to consistently get um image results and I mean if we look at this ad it's sick it like it really got it well um it looks amazing it got the these like icons over here it even got this like cool gradient color in the background which is really incredible the background as you can see placed the images which the products which look incredible um it got the pricing right

[14:36] and the copy is pretty nice and like it fits really well it's scented and everything um so I mean this is probably a runnable ad and it it it was very very easy to make yeah and it's you know the a couple things going through my mind one is like it somehow feels dirty though you know it's like in the sense that and and I'm curious your perspective on this like that other company rise spent all this time and money maybe even tens of thousands of dollars figuring out this ad an ad copy and then in like a few seconds we're I mean we're kind of we're

[15:15] remixing it into you know for ag1 so I'm curious like H how do you is it dirty or am I just too clean here I mean to be honest with you the way that most of these um companies work is they are finding inspiration ads there's like 50 companies that do this they provide you inspiration ads or they're getting templates which are recreated ads in figma files or canva files there's companies that basically just do this um at scale and this is how people are making ads right now so I don't I don't think this is dirty because I think this is was already happening um it was just

[15:54] happening physically people were looking for inspiration they were um they were using templates now um chat GPT just lets just does it for you so I mean from what I've seen this was already happening this is already happening yeah this just makes it a bit more accessible to anyone but it was already happening all right let's let's move to uh the fourth example yeah let's do it last one um is I wanted to show was changing the concept of an existing ad so um I found this Ridge ad which was um which is kind of a Black Friday ad with their gunmetal wallet um and I swapped it out for this

[16:43] green um Ridge wallet and I said swap it out and change it to a Christmas style ad and I mean there we go it's definitely a Christmas style ad for this wallet um and yeah you can see again The Prompt is because the reference images really really do a great job of um of replacing the need for super strict prompting um it's like a pictures worth a thousand words that's literally the case here um so very simple prompt and we can take a look at the ad it's pretty it's pretty great what do you think I think it yeah I like it it just gets me

[17:19] thinking that there's like there's the Big T Poole you know major holidays the easers the Christmas the New Year's Valentine's days and there's probably a bunch of like little funny ones you know like national hot dog day and stuff like that which you're there's probably Alpha in and focusing on that there's probably also Alpha and targeting people on their birthday it's like happy birthday 30% off by Ridge wallet oh my God that is that's that's a great idea so I think I think this is this is what excites me about all this right is is I mean is the fact that the targeting is going to get a lot more personal the

[18:02] it's going to be a lot more funny it's going to be ads are going to be a lot more entertaining and it's it's really up to you know the idea people to come up come up with these ideas I'd love to show you this one that I put together um which which relates to that which is um I I took an ad um I wanted to do one for Rippling did you see the the Rippling deal controversy with the Spy um so we'll wait for this one to load but you companies now have the ability to take advantage of um short like new cycle moments like they never could have

[18:38] before because it was expensive prohibitively expensive and slow so um I wanted to make an old Wall Street Journal Star Hill newspaper ad um and it's Rippling so good our competitors can't even resist sneaking a peak which I thought was pretty funny um but yeah it's like it's a different style to what they'd be able to do before it's got really clever funny copy and it takes advantage of a moment you know and this could you could have ai just like ready to do this like watching Twitter watching um some other news feed that you want and just like it's just on it and these could be produced on mass and

[19:13] where you know you mentioned I think it was with the um well actually with a lot of these you're getting these ads so where are you getting these ads you going on meta meta's ad library to get these ads like where could people basically get ad inspiration yeah the one that I use um is creative OS they have their own inspiration and templating Tool um some other good examples are for playay um I think the recent um icon. me is one that recently launched that has all of these um it's basically becoming a staple of any AD building tool um so they they basically read in the meta ad Library

[19:54] they tag them and they make it easy to search over them so creative OS forplay those are some good ones to check out cool um those are our four examples um do we want to do just live cooking one or two just to just so people can get in in your head as you know you're coming up with ideas and what you're thinking about as you're doing it yeah absolutely let's do it do you have any um any companies you want to you want to use or Target I mean we can use my you know my own company I guess or so um like I'd love to create an ad for

[20:36] one of my own companies okay which one um how about LCA which is our design Agency for the AI age um so we work with like Dropbox and Salesforce and figuring out what did their AI interfaces look like and help them figure that out um we've never done ads before so it would be cool to try it let's do it what's the domain late checkout. agency it's like literally a landing page I'll I'll talk people through exactly how I'm thinking about this um and like the important elements of an ad so um the important elements are this logo up here and specifically kind of your typography

[21:28] and this use of Bolding and italics you know like that's really important to capture um as well as the coloring and then also some of these um these these like maybe these brands that you work with like I really like this aesthetic so I probably Begin by if this is an image I'll copy it okay it's not so I'll just I'll just take a screenshot of it it's fine um like that I just took a screenshot and then I'm taking a screenshot of this too um and then maybe kind of this down here as well um and C can you see that I'm taking screenshots by the

[22:13] way no okay I'm taking um I've taken screenshots of of this content over here the stuffed over here I've taken a screenshot of this cont content and of the logo too um so next thing I might look at um I would think like okay do you have any inspiration sources that you would want to use um for for the ad um or do we want to kind of just like um do we want to kind of just like YOLO it I think like the newspaper style theme that I put together could work really well for this because you've got that like paper theme um but you tell me what you think I mean

[22:59] I'm down to try that um okay from a brand perspective like LCA works with only a dozen companies per year and it's if you look like the whole vibe is like it's almost like we're a SWAT team like and for your executive team right so it's like pretty working with svps of Salesforce CMO of slack so it's very it's almost like we're selling a luxury product so when I think of like brand inspo I'm like this is more like a PCH Philip you know what I mean um and what I don't like about the newspaper is like the newspaper is like you know when you're thinking of

[23:40] design from for AI you're not thinking about a newspaper right this is like futuristic yeah yeah no absolutely okay let's do you want that like like that vintage style or do you want like a futuristic style cuz I'm thinking like one of those old vintage Rolex um yeah ads could look really great here yeah that would be really cool okay let's um if I if I go to another tab I'm so typing vintage Rolex ad okay we can see if there any here that we like otherwise um tell me if there's any that are like kind of um that that you particularly like or we could ask or we could just try prompted

[24:31] to do one oh go down scroll down the guy pointing this one yeah okay let's try I mean why like I just like the I don't know the color stand out and it's kind of like it's like hey do you need AI you know you need AI interfaces he's a bit sad and and from a conversion standpoint like you you often don't want like sad angry people you want like happy people mhm okay sick Let's Do It um so we're going to go to chat GPT it's just loading there we go and we're going to make sure that we have GPT 40 and now I'm just going to

[25:19] like bring in those images so I've got this one I've got this one and I'll show them again um and then this one so we've got um kind of the who you work with um we've got the some other kind of copy and the logo um and then we've got the inspiration ad so couple things to be aware of that may cause this to not work well we do have to specifically prompt it to write English otherwise it might get confused there um and the text is a little bit kind of like low res over here so let's let's see if we can if we can try and make sure that um that comes

[26:05] out well so do we need to say like this is a print ad and we're you know we don't want a print ad it's just inspo you want to create something digitally yeah yeah um let's begin prompting so I'll tell you how I'm thinking about it of it so we're going to start with the initial instruction instructions generate a digital ad for LCA um L checkout agency um it it probably doesn't know who you are um I'm just I'm just going to assume it doesn't so LCA is a SWAT team slash um how else would you would you describe team CL design Agency for you know the most interesting brands

[26:58] on the planet helping them with AI interfaces or helping them with AI building AI first products um it okay it only works with the best companies so because I'm telling at this it may cop it may kind of focus on this in the copy we'll see but that's kind of what my intuition is telling me um I have provided some screenshots from their website for you to use as um inspiration in the ad as well as a reference vintage Rolex ad um as in inspiration you can use this um use this to capture the luxury um field of the company so um generate generate a digital ad for

[28:20] LCA lay checkout agency LCA is a SWAT teamdesign agency only for the most interesting brands on the planet helping them with building AI first tools it only works with the best companies I have provided some screenshots from their website for you to use as inspiration the ad as well as a reference vintage Rolex ad as inspiration use this to capture the luxury Vibe of the company um so we've got kind of main instructions and context and some more specific instructions we are a little bit uh vague here because we haven't given it strict instructions but that's also because I don't actually know exactly when I want to get out of this and so

[28:59] I'm hoping for it to leverage some of its own inbuilt creativity um so let's um just say generate the image and and by the way before you hit go could you say generate three different versions of this is that crazy um right now um I think chat GPT just does wanted to time and I think that's on purpose because their gpus are kind of going crazy um Sora you can control the number that you generate I think you can generate up to four so Sora is like basically the exact same thing and maybe we could show people afterwards but I'm just curious just curious yeah yeah um that's 100%

[29:48] coming cool okay um any last adjustments you want me to make before we go for it no I trust you and Jacob I trust okay let's see um so this is what I would generally say is like a higher risk ad you know um when I prepared some of the other ones like I knew it knew what Ridge was I knew it knew what ag1 was um and I gave it really strict instructions um but I'm really curious and really interested to see how this does um it's kind of like relatively vague and we're kind of relying on its creativity um in a relatively less well-known kind of company or product so

[30:27] um I'm actually really excited and curious to see how this does and I think it will be really relevant to people if it can do well um so it starts off fully blurred and it's going to slowly generate from top to bottom that's a good sign and we can just kind of wait and see how it goes and how often are you oneshotting these ads you know or is it more of it takes three four five seven back and forth to get to something that really works depends Depends for something like this it's usually like two or three times and I think that's fair to to kind of assume

[31:05] it's not going to oneshot my intention or my taste every single time um but for some of the ones that I demoed that was first try because again it's it's low risk because I gave it strict inspiration um I gave it um I gave it a well-known product that I know that it understands and it's an ad that fits really well um for the kind of product that I gave it but this we kind of mashing up together a lot of different themes and a lot of different styles dude I'm loving this already generate yeah it looks sick it kind of reminds me of uh some of the perplexity

[31:39] AI ads I don't know if you've seen those yes yes oh that's that's good copy or at least I like it leaders at billion dooll Brands choose LCA to Define their future I like that yeah so we got the man pointing with the fire in the background he looks like he's at a golf course or something yeah this is the craziest game of golf of his life um I hope the logo looks pretty good and it got that typography nice oh it's generating the watch the watch okay so that's something now we know um that we don't want the watch there that we want to replace it with

[32:26] some other product um it it it adjusted the copy for us but it changed the brand of the watch which is funny I might have thought that this is a this is a watch brand but okay this is like important this is something to understand this is what we know um and um okay sometimes it gets sometimes it gets caught like this so but it tells us that the image was created so I'll just refresh the page and it should generate the whole thing

[33:01] the LCA Rolex hilarious that is hilarious um okay this is either a combination of my internet being weird or um open AI is struggling but this will come through I saw Sam was like our our gpus are melting quote unquote yeah yeah literally I think like this this moment okay there we go um this moment for them was probably as big as chat GPT itself yeah but I think that looks that looks really good to me um it it like kind of got the right vibe that we wanted it got the copyright it turned it into a more digital style ad with like the CTA over there um what I would do

[33:48] now um and this is a really important principle to understand is I would take this um and I would tell it I would do this in brand new chat and do you want do you want me to go through the next stage here um let's do it um so I would literally this is going to be a little bit of me stumbling around let me just make sure all of these images are saved um so instead of you just replying in the same thread we're going to open up a new thread yeah and yeah it's not like entirely entirely the most important thing in the world um because we haven't provided it

[34:35] a strict reference product to go off of but I personally have found that it produces um Superior results because it's going to be using that previous image as its reference and that image is still AI generated so the text is still a little bit worse than P than your um text here the logo is still a little bit worse because it can never be more perfect than the reference like that's kind of inherently impossible and so it's always going to get a little bit worse over time um so um what do we want to replace the Rolex with do you have any ideas I mean we can a couple things come

[35:20] to mind like one is we can show some of the some of the design work that we've done but I feel like that might be a little too like I don't know what do you think is that a little too obvious should it be a bit more abstract um I don't I think it would be cool to maybe show the companies who you've worked with that's like maybe let's do that addition um rather than generating a watch um show some of the companies LCA has worked with provided in the reference images okay so I've created a new thread and I'm giving further instruction so um you can see we got the

[36:16] original stuff um rather than generating a watch show some of the companies LC has work with provided in the reference images I'm just like making sure that it knows um making sure that it knows where it's coming from so it doesn't think to hallucinate or make that up um and I think that's it so any lost additions you would want to make before we go for this let's let it red all right let's do it so how different do you think this is going to be like do you are we going to still get the same dude up top basically or like what are you thinking I would

[36:54] assume so so there's like this concept of temperature when it comes to um llms where temperature is the amount of Randomness that comes out of each input given the same each output given the same input um and I think the temperature on these is quite low so um generally if you give the same prompt you can expect a similar response um so for example if you generate people um and you use kind of a similar a similar prompt the people will come out looking quite similar so I I I anticipate that it will be quite that it won't be very different but the image will be

[37:31] um the the like Rolex should not be there anymore the was should not be there cool and then from like a dimension standpoint right like I want to be able to take this and actually like run it on meta run it on different platforms do you have to specify Dimensions um it usually defaults to 9 by6 but you can specify like one by one 9 by 16 um different aspect ratios cool and while this is loading I'm pepper you with questions yeah the um like have you played around with taking some of these images and turning them into video content because a lot of these ad platforms are running video

[38:23] right I I've seen people take my ads and turn them into um into video like animate them at least um a lot of people will do that for kind of like um for um like DPA ads like the display um ads but um I haven't turned them into Super strict um into like pure pure video but I've seen animation of them but um I would recommend testing out like Runway and Sora and stuff like that and being creative though um okay we can see it is a little bit different we now have LCA there is he wearing a Rolex it looks like it yeah his um his he's no longer pointing he's now

[39:07] showing the watch which I don't know if I'm fully against at all mhm you know what I mean like it's a bit it's less it's less jarring it's more of like you know fist bump yeah yeah okay same thing I got caught um so we'll just refresh and it will come

[39:44] but boom yeah it's pretty it's pretty dope it's pretty cool it's got the it's got the logo right design f for the AI age with the um subheading and all the different companies you work with um fortunately you guys work with well-known companies so we got their logos right which is um a little hack for you guys actually there's one company on this list we don't work with that they included which is Disney really oh interesting not that I know of I don't think we work with Disney um okay not that I know of but uh overall this ad looks it looks really really dope yeah it's a cool add and like it's

[40:28] not it's probably not something that you would have put together and it's only been like 10 minutes of us testing it out and we put it together um if we wanted to get more um if we wanted to get it more guided towards something that you like um I can talk through how we might prompt that so like we may if we do want him pointing we can specify the man is pointing um if we do did want to be stricter with the logos we would say include all of these logos and we would specify them by name um if we wanted like the previous one if we wanted it on

[40:58] the side the text on the side with the image on the right then we could have specified that so now we have kind of the idea of what's coming out what might come out and now we can specifically prompt and specify what all of the different um the different ways that we want to adjust this because our prompting was kind of like relying on its creativity and it did a really good job there but now we have the kind of the creative juices flowing to be able to guide this towards exactly what we want I love it man this is has been fun I appreciate you uh dropping the sauce

[41:30] giving the Frameworks giving the principles giving us uh an inside look into your head I appreciate the free ad that you generated for us share this with my team um Jacob posel appreciate you we include links to follow Jacob in the show notes um appreciate you and uh if people want more of the live cooking around ads how to create them um please let me know in the comment section and we can do more episodes on that I personally believe that this is an incredible time to create memes uh ads uh creative like this and stand out so um Now's the Time appreciate you thank you thank you it was a lot of fun all

[42:17] right my man see you

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