# Why YOU Don't Have Access To The Latest Facebook Ad Features Channel: Ben Heath Video: https://www.youtube.com/watch?v=IWJRul95i_o Duration: 7 min Language: English Words: 1525 Transcript page: https://viewrankai.com/tools/youtube-transcript/IWJRul95i_o --- [0:00] hi guys it's ben heath from lead guru and in this video i'm going to explain why you don't have access to the latest facebook advertising features but why i and other people may do i think it's gonna be an interesting video topic before i get into which one very quickly ask you to smash that like button and of course subscribe to my channel if you're new and haven't done so already so i'm in a relatively new facebook advertising feature that not all of you watching this will have access to yet and that's something called facebook ad strategies and here is just the dashboard of what it looks like [0:29] i'm going to have more videos on facebook ad strategy separately but i wanted to do this to demonstrate and if you go into your facebook ad account you click on these three little lines go into ads manager and you scroll down and advertise you may see ad strategies here and this is the tool that i'm talking about something that's relatively new you may not why does that happen facebook is testing new things and new features all the time and what they do is they don't just roll out a new feature like facebook ad strategies to everyone they roll it out to a specific group of people and that [1:00] specific group changes and they basically test it amongst those people it might be twenty thousand advertisers it might be a hundred thousand advertisers they test it amongst those people they see how it performs if it does really well and they believe it'd be beneficial for everyone to have access to it then they roll it out to everyone and you see it come out into their ad account if it doesn't often it disappears sometimes they keep going back and forth and testing these sorts of things so that is part of the reason why there is often quite a lot of variation between different facebook advertisers features and capabilities which is just a quick [1:35] aside if i'm ever demonstrating something in one of my facebook ad accounts and you can see it in mind but you can't see it in yours that may well be why it might not be that you know something has changed whatever it might be that i have access to it but you don't yet so our strategies was a perfect example now i got access to this but probably best part six months ago now i would have thought yeah i would say at least six months ago actually and i got access to ad strategies even well ahead of a lot of my own team members and a lot of my team members are of [2:06] course all my team members are of course part of my business manager and they have access to similar stuff but i got this from strategy i remember sitting down with some of my account managers and going through setting up this ad strategies and tool which is basically like automated sales funnel processes with retargeting it's really cool i'm gonna have more info about it once it gets rolled out um and they didn't have it but i had access to it which is really interesting and facebook will often do that right so they will often roll things out to higher spenders advertisers that have been more active on the platform and [2:35] been advertising for longer because i think they know that the more experienced advertisers the ones with larger budgets have more resources and time and understanding to be able to test new things out and dedicate time to it and that's where they're looking to test things okay so that's the first thing look if you if i'm ever demonstrating something or i talk about something and you don't have it it doesn't mean you won't or that it's gone away it might in fact mean that you haven't got it yet that's the first thing second thing is that the more you spend the longer advertising platform the more likely you are to get [3:05] access to these new features and tools early on and if you do if you do see something pop up like i saw add strategies pop up uh many months ago before i even heard other people talking about it we've tested out a bunch and it's it seems like facebook ad strategies is now getting rolled out to more and more people uh more and more my team members are getting it still not everyone i'm sure people watching this video have maybe see it pop up recently um and more of you will continue to see it pop up as an option going forward um but if you do see something like that [3:33] pop up and you haven't not many people talking about it definitely test it there's definitely a new feature um boom i would say that when you test something brand new facebook seems to be dedicating a lot of resources to it there's probably some engineers that are very heavily invested in wanting to get it to work and perform really well it seems to do really well often early on and even if you know it doesn't completely um the new feature thing doesn't doesn't blow it out the water doesn't perform really well it might give you a competitive advantage over your competitors anyway so for example facebook ad strategies [4:05] for those who aren't familiar is a tool as i mentioned that creates like automated funnels where you're able to retarget and all that sort of stuff in a fairly automated fashion facebook takes care of a lot of that for you really interesting we'll talk about more later on but um but that is something i said that we could have you we we have been using have been testing um for i'd say at least six months now tons most other facebook advertisers have not had access to this during that time period it has performed on average slightly better than our other campaigns not much but slightly better which is great we're [4:38] always after some improvements but also that sort of thing can give you a massive competitive advantage so if you do see something pop it up pop up definitely take the time and test it and and see it performs but um yeah i've had a lot a lot of questions for people saying things like i can't see that in my facebook ad account or i don't have access to this and a lot of times is you have not been selected by facebook for that thing you know for the testing process of that thing once it gets rolled out to everyone you'll get it and they don't roll out everything by the [5:09] way guys there's things that they've tested that they've got actually that doesn't work and then they pull it back and we never hear from it again um but just be aware that this goes on and if you see discrepancies between my account and your ad account that's what's going on if you see anything new pop up and obviously it seems like it might be appropriate like facebook ad strategies um go ahead and then and give it a go because i think you're more likely to see an improvement in results than the opposite and it's always fun to test new stuff okay hopefully that's been useful before you [5:35] go do you want to quickly mention our facebook advertising services so my company lead guru is a facebook specialist facebook and instagram advertising agency we create manage and optimize facebook and instagram ad campaigns for our clients we spent we've spent tens of millions maybe even hundreds of millions on ads and that's part of the reason why we get access to tours before most people which is fantastic and if you were to work with us might give you a competitive advantage but if you're interested in our services we have a 3k per month minimum budget and you can find out more by booking a free call with one of my team members just [6:07] click on the link in the description below that will take you through to a page on our website and um yeah no obligation chat just to find out more about how we work our uh charging process and we can find out about your business if we've worked with a business like yours before we most likely have we've run thousands of campaigns and um yeah maybe we get a chance to work together either way i wanna wish you the best of your facebook ad campaigns if you found this useful please give it a thumbs up and subscribe to my channel if you're new and haven't done so already very very [6:35] important and comment below comment below comments uh questions i get to as many as i can and i see them all so the feedback is always helpful thanks a lot guys bye for now --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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