# This makes 78% of Facebook Advertisers QUIT Channel: Ben Heath Video: https://www.youtube.com/watch?v=HucmGaYkPbA Duration: 9 min Language: English Words: 2009 Transcript page: https://viewrankai.com/tools/youtube-transcript/HucmGaYkPbA --- [0:00] there are a lot of people that have created videos on how to start an online business or how to do social media marketing that in my opinion have a lot to answer for years they have made it seem like Facebook advertising Instagram advertising is really easy anyone can set up a campaign my Springer Spaniel could set up a campaign and it will succeed and it will succeed from day one if you just follow their steps now that could not do more to set people up for failure when they first start running Facebook ads and Instagram ads because when people take their advice and first jump into these platforms and they [0:30] create their first ad campaign and if it doesn't succeed from the off which is highly likely they correctly assume that they've been lied to but what they do is they throw the baby out with a bath water instead of just thinking that they've been lied to in terms of how easy it is to get results they think they've been lied to across the board and they think that the whole platform is a waste of time no one can ever get results and that's not true either the meta ads platform does work I can assure you we have over 100 clients live right now many of them generating [0:59] fantastic results and there are millions of Facebook and Instagram advertisers the idea that none of them are producing any results is just ludicrous so you don't want to be at either extreme you don't want to think that Facebook advertising is the easiest thing ever as I said my Springer Spaniel could run a campaign and it's guaranteed to succeed but you also don't want to think that the platform can't work for anyone and it's all just a scam and a waste of time and no one should be involved neither are true what is true is somewhere in the middle the platform can deliver fantastic results many massive [1:27] businesses at this point have been created off the back of successful Facebook and Instagram advertising so this clearly is a platform that can work but will it work overnight will it work the first time that you've tried it probably not Facebook advertising is a skill and in order to succeed at anything that is skill based you have to be good enough to get results I would encourage you to think of Facebook accounts and Instagram ads like a new hobby let's say for example you're about to go skiing for the first time and for some reason on the very first day you decided to enter into a downhill ski [1:55] race and aside from the fact that you're probably going to break a lot of stuff in your body you are not going to win that race if you are going to be competing against people that have been doing it for years that it's their passion they've dedicated time they've developed their skills in that thing and it's pretty obvious that you just wouldn't win that race but people expect to be able to win the race when it comes to Facebook and Instagram ads and that's partly because as I've already described they've been lied to and partly because they don't realize they are in a race that they are [2:23] in a competition that's exactly how an advertising platform like meta works you are competing against other advertisers for people's eyeballs and the cost of Facebook and Instagram ads Rises to the point at which the best can succeed and the ones that aren't very good at running ad campaigns can't that's the natural equilibrium now you might be thinking that if Facebook ads Instagram ads are so competitive why not just go ahead and do something else but here's the thing any form of marketing that you can think of where there is large potential upside and we know the potential upside that Facebook and Instagram advertising has if done well [2:54] anything that meets that criteria is going to be highly competitive if you're trying to grow a YouTube channel or an organic following on Instagram or link to in or some other form of marketing like TV ads or radio ads or Billboards or whatever happens to be there are going to be people in that space that have done it for years that have gotten very good at it that obsess over it that think about it day and night and and how they're going to get better at it and get better results and no matter what marketing activity you're engaging in you're going to have to compete against [3:21] those people even Tick Tock for example being the newer platform there are still people that have spent thousands and thousands of hours working out exactly how to build a following exactly how to monetize that audience once they've done so so with any marketing channel including Facebook and Instagram ads you have to become really good in comparison to the competition to succeed period there simply are no if and buts or maybe's about that now hopefully you aren't feeling too disheartened right now I don't want this video to come across like that at all I'm about to give you the solution in a second before I do just want to quickly let you know [3:51] about our done for you Facebook and Instagram advertising Services if you want to work with a company that is spending time and has done four years obsessing about how to get better results and those fine margins how to get really good at this competition that's certainly my company we certainly fit the bill so if you want us to create manage optimize your campaigns we can do that you can find out more by click on the link in the video description going ahead and booking a call with one of my team members I'm going to explain more about what we do and how we might be able to help we may have worked for the [4:17] business just like yours in the past and um yeah no obligation call you can find out more and hopefully we get a chance to work together okay so if people don't often succeed with Facebook accounts and Instagram ads when they're first getting started because they're competing with people that have a lot more experience what is the solution how do you go about solving that problem without just having to spend tons of money and years becoming an expert here's what you do you get to choose the competition that you enter so if we go back to the skiing example if you wanted to compete in downhill skiing you would start by [4:47] getting in a load of practice and falling over and getting better and developing that skill you wouldn't go straight into an international competition you'd start with a local competition that the level of competitor is not too high you wouldn't be way out of your depth and then once you get good at that perhaps you're winning those consistently you then move on to a regional race and then from there you might go to a national race from there you might go to International you go up in steps and you can do the exact same thing with Facebook ads and Instagram ads so if you want to succeed with [5:13] Facebook ads there's two things I'd recommend you do firstly commit to running Facebook ads for 12 months by just committing the the longer time period much longer than most people would give us a trial run you're already moving yourself past a ton of the competition all those people that are going to give it a month or give it a few weeks sometimes even a few days you're going to go well ahead of them almost immediately because you're simply going to keep doing it and they're not secondly pick a market a niche that is small enough that you can relatively easily become the very best in that [5:44] market for example let's take patio cleaning businesses how many patio cleaning businesses are there say within a five mile radius of where you live okay and then within that number how many of those are running Facebook ads and Instagram ads right now two three maybe none maybe a few more and within those that are are running Facebook and Instagram ads how good are their ads how easy would it be to be the best or the second best patio cleaning business that runs Facebook and Instagram ads in that small local market it'll be pretty straightforward you could spend a bit of time learning up about Facebook Instagram advertising and let's say a [6:20] few weeks experimenting and you could pretty much be there if you just put a bit of time and thought into that process it is a lot easier to win that small Market with your Facebook and Instagram ads than it is with other examples let's say you're trying to be the very best shoe brand that runs Facebook ads in the US Nationwide to men aged 18 to 45. there's an enormous amount of competition very skillful people competing in that space now you could still win but you need to have the skills you need to have the right team around you to make it happen that's much much more difficult and definitely not [6:51] an arena you want to compete in when you're just getting started now going back to the patio cleaning business that market isn't massive the opportunity isn't enormous now but if you do it well you could certainly become a millionaire off that business but you're not going to be buying a super yacht based on that market opportunity but once you've started dominating that market and your Facebook ads Instagram ads are by far the best in that little niche you can then move on to something that's maybe a bit more competitive but also has a greater opportunity so you could go from just patio cleaning services to say patio laying services in [7:22] your city and then expand to patio services in general in your region your state maybe you could then move on to something like Luxury Landscape gardening at each level there's greater opportunity but there's also more competition but it's a much more natural progression to go from one smaller League up to a higher League up to a higher League up to a higher league and that way when you first get started you're much more likely to succeed with your Facebook Instagram ads because as I've said it's a lot easier to do so and that means you're far more likely to keep going with it less likely to quit [7:53] and then you can look back in five years time having moved up some leagues and and developed your skills and gone through that process and you'll be in a much much better position than trying out Facebook and Instagram ads initially competing in an arena that you're just not ready for yet it not working you're giving up on the platform going and doing something else you're experiencing the exact same with a YouTube channel then the exact same with a tick tock account then the exact same over on LinkedIn and you just go around the houses which is what a lot of people do if you found this video useful please go [8:18] ahead and subscribe and let me know what you think in the comments below and in your quest to become one of the best Facebook and Instagram advertisers in your Niche I'd strongly recommend you check out this video in it I give you just one Facebook advertising tip but it's a really important one one you can Implement very easily but can make a massive difference to your results go ahead check it out --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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