# Avoid Accidental Clicks On Your Facebook Ads! Channel: Ben Heath Video: https://www.youtube.com/watch?v=Fw7ZxhwzzcQ Duration: 8 min Language: English Words: 1715 Transcript page: https://viewrankai.com/tools/youtube-transcript/Fw7ZxhwzzcQ --- [0:00] hi guys it's ben heath from lead guru and in this video i'm going to show you how to make sure you aren't optimizing for accidental clicks with facebook ad campaigns if you set things up wrong it's very easy to be generating a lot of accidental clicks which are obviously not going to do anything for your business a wasted budget it's a very very important topic to quickly cover before i get into trying to very quickly ask you to smash that like button and of course subscribe to my channel if you haven't done so already okay so i've created an example facebook campaign and this is a traffic campaign now this [0:28] problem is most common with traffic campaigns and most time i recommend that advertisers use conversion campaigns but for many reasons people aren't able to use and conversion campaigns they haven't got the pixels set up they're not sort of technical and can't get this so they end up running with traffic a lot of facebook advertisers end up using traffic now when you use the traffic campaign on facebook facebook is going to try and get you as many clicks as possible facebook is not necessarily going to be able to distinguish between a intended click so someone that saw an ad thought i liked the look of that clicked [1:02] on it and came through to your website and an accidental click someone who was scrolling through their feed or in one of the various other locations and accidentally clicked on an ad now facebook when you run a traffic campaign will put your ads in front of the clickiest people some of the clickiest people are just going to be quite clumsy and they're going to accidentally click on a lot of stuff i mean i would say that i'm tech savvy i use these devices a lot i would say i'm not super clumsy on the device like potentially older audiences might be and i still accidentally click on things all the [1:36] time i'm sure you do on your phone whether you're on social media platforms elsewhere you click on stuff i didn't mean to do that and you quickly click the back button and all that sort of stuff it's certainly not something that you want and there have been studies done that suggest that as many as much as 25 30 of all the clicks on ads on facebook and instagram are accidental they weren't intended and so it can make a big difference to your campaigns if you're running a traffic campaign and you just basically allow facebook to go ahead and go ahead and get the clickiest people possible and there are some [2:08] things that you can do to help avoid that to help make sure that you aren't wasting your money on accidental clicks and you aren't actually allowing facebook to optimize for accidental clickers because that's certainly not something that you want so the very first thing is your placement option so facebook recommends you go with automatic placements and if you're running something like the conversions objective that's what i recommend as well but if you are running traffic i would go with manual placement and i would limit yourself to just the feeds facebook feed instagram feed and stories for the most part okay so let's go ahead and deselect i'll show you exactly how i [2:44] would i'm normally gonna get rid of stories and reels and then everything else is going to go so we just end up with facebook feeds uh facebook feed instagram feed facebook stories instagram stories and this is what that will look like there are other placements you may want to add in but that's where the majority of the high quality traffic is going to come from those four placement options that's what i'd usually narrow it down to you're much more likely to get accidental clicks for example on um in article or on the audience network because it's just the way those the ads appear um it just lends itself much more naturally [3:20] to accidental clicks i'm sure you've had probably more experiences of making i certainly have of making accidental clicks on articles and things that you may be online as opposed to in the actual feed of facebook instagram itself that's more common so get rid of those that's the very first thing that that you can do the next thing i scroll down here is the optimization for ad delivery so the default with a traffic campaign is link click so facebook's going to try and get you as many link clicks as possible now that can lead to facebook going for the clickiest people right um um the clickiest people that might be [3:55] intentional it might be accidental so if i deselect if i change from link clicks and go instead with landing page views and you can see if i allow it here we'll deliver your ads to people who are more likely to click on your ads link and load the website or instant experience so they're not counting anyone that clicks because someone clicks accidentally they're going to hit the back button straight away and disappear they're going to only count the people who click and allow the page to load as having completed the task and that being the type of person that you want your ads to be put in front of and that's what [4:27] they're optimizing for okay so changing that to landing page views again if you can that depends on pixel installation and things like that there are scenarios where you are sending people to your website you're using a traffic campaign because you can't track the end conversion but you could um track the landing page view so that's certainly something i would recommend going with a third option and this is probably a bit more technically complex but can work very well is that even if you can't track the end conversion but let's say for example you could track landing pages so you're sending people initially to a page on your website [5:00] um and then maybe they go somewhere else they go to you know eventbrite or whatever or go on to an amazon page or whatever where you can't track the end conversion this very very common in that scenario you can actually use a conversion campaign and instead of optimizing for the end conversion you can optimize for let's say a certain scroll length within a page so you could have an event a conversion event within your facebook pixel triggered if someone scrolls halfway down the sales page of a product that they then click on to go to the amazon page for example um or they spend you could create a commercial where they [5:34] spend a certain amount of time on that page now i'll include a link in the description below that's got more technical details around um facebook pixel installation setup and installing the conversions events things like that but just think of that as an option okay i have you may think you have to use traffic because you're sending people through to a page and then contract the next steps but perhaps you could only um optimize for the people that do certain things like scroll down the page a certain amount or spend a certain amount of time on the page it's one next step on from this landing page views example where we're [6:07] going okay we can't go all the way to the end and optimize that but we could optimize people that that make it at least here okay um and that can that can work much better and that's not going to optimize for acceptable clicks because if you're saying to facebook look i'm running conversions campaign i want you to get people that have scrolled halfway down my page someone scored hover down your page they're not accidental clickers they don't hang around that long they're out of there and the people that scroll off for any page they intended to click they're interested they're finding out more that's a much better person to [6:37] record a result for and then have that be the thing that facebook uses to optimize oh we want more people like this not people who are just accidentally clicking on an ad hitting the back button and disappearing okay very very important okay so three strategies there hopefully that has been useful you can do at least one of them maybe a number of them and that can help you avoid accidental clicks if you get the impression that a lot of the traffic you're generating just isn't up to much it isn't really doing a lot for your business before you go free thing i want to quickly mention and [7:07] that's a free webinar i've created called one facebook ads technique to supercharge your results and in this webinar i focus on one single thing that makes a bigger difference to your facebook advertising results than anything else you can get this one thing right you can put yourself mars ahead of the competition um really help you get better results help improve your business and i break it all down this webinar is completely free link's in the description below would strongly recommend you check it out i think it'd be well worth your time for doing so if you found this video useful please give it a thumbs up comment below to let me [7:37] know if you've got questions comment below with feedback that's always helpful and let me know if you've run into this issue have you run into um accidental clicks often something you get a feel for as a facebook advertiser where you have to run a traffic campaign you think we're just not getting the you know these people aren't going on to take the steps that we want them to take um you can make some of these adjustments and hopefully see an improvement if you do let me know in the comments don't forget to subscribe and i'll talk to you soon thanks a lot bye for now --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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