# Pause Your Facebook Ads Over Christmas? Channel: Ben Heath Video: https://www.youtube.com/watch?v=E7sW8QpLV50 Duration: 7 min Language: English Words: 1514 Transcript page: https://viewrankai.com/tools/youtube-transcript/E7sW8QpLV50 --- [0:00] is it okay to pause your facebook ads over christmas i'm getting asked this question quite a lot right now and i think a lot of advertisers are trying to work out if this is okay is it going to hurt their campaigns long term so i wanted to talk about the pros and cons of pausing or turning off your facebook ads over the christmas period now i need to be very clear that what i'm talking about here is pausing basically from christmas eve or maybe a few days before until let's say just after the new year i'm not talking about for the whole of december lots of businesses want to be [0:27] running campaigns during december because they sell their products or even services often as christmas gifts or people buy at this time of year and that's all absolutely fine you want to be running out so i'm talking about for that let's say two week period just before christmas is just after where obviously people's behavior is very different user activity on facebook and instagram is very different do you want to pause your campaigns during that period now the first thing i'll say before i get into what's good and i've got an article to talk about this um some quite interesting stuff around what's good or not for the facebook ad [0:58] campaigns themselves and what's optimal in that sense is your own business's considerations should come in first okay so what does that mean if you are not open or you are not able to deliver let's say a service and people would expect it to be delivered in a relatively short time period it's not one of those where someone inquires and they expect to wait two or three months before you know they actually get that service then it's absolutely okay to pause your campaigns even if it has a negative impact on the facebook ads over the long run there's no point in wasting that money and having your ad campaigns running and [1:31] you generating leads or sales and having to contact people be like oh sorry we can't deliver for another three weeks our you know distribution facilities not open or whatever happens to be so if you are closing as a business for that time period it is absolutely okay to turn your campaigns off don't think that the facebook ad campaign optimization process which we'll talk about in a second takes priority over considerations around your business okay so if you fall into that category the advice is fairly clear you can go ahead and turn them off those two weeks get restarted again not the end of the world by any means [2:03] if you don't fall into that category you are still open you are still going to be able to deliver a service or ship product or something like that then it becomes a little bit more difficult okay so the first thing we need to consider is what it's going to do to your facebook ad campaigns over the long run and i've got this article up here to help explain so this article is all about significant edits and learning phase and this is typically what people are often worried about when it comes to turning off their facebook ads over christmas is this part here pausing your ad set for seven days or [2:32] longer the ad set re-enters the learning phase once you un-pause the ad set okay now that doesn't mean i recommend you create new ad sets when you turn it back on they're going to be in the learning phase anyway so you can't avoid it if you want to pause your campaigns for those two weeks you are going to re-enter the learning phase and we have seen campaigns not work overly well for a while once they've got back up and running again okay so that's sort of the downside to making this change the downside to leaving your campaigns running is potentially that you might get really poor results now this will very much [3:06] depend on your business now hopefully you have previous year data if not you can monitor it quite closely provided you're not you know taking the time off and you will be monitoring if you can monitor it quite closely and make a call more or less in real time and here's why here's why it's so business specific certain businesses do incredibly well over the christmas new year period why because people have time off work they're spending a lot of time at home the weather's not great at least in northern hemispheres people are inside a lot they're spending a lot of time on their devices so you see that there are [3:40] a lot of potential impressions to be had amongst your audience okay so that's a massive positive for facebook and instagram advertisers so businesses like apps for example anything digital often do really really well a lot of product-based businesses do well if that's the sort of thing that people buy in and around that time of year but obviously the flip side of that is that just because their impressions doesn't mean that's going to translate to business for your company if people are just not going to be interested in your products and services around that time of year because their minds on other things it's absolutely fine to turn your [4:14] campaigns off even though you're going to be into the learning phase i think that the downside to re-enter the learning phase is not big enough to warrant effectively wasting two weeks of ad spend if that's um if that's the the the major choice here two weeks of ad spend wasted but i want my campaign to do well over the long run so i want to know better to pause them and not waste the two weeks so if you are going to be open you are going to be delivering you need to work out is my product or service going to be in demand are people going to be interested [4:46] in using it buying it etc during this two-week time period if not it's okay to turn your campaigns off of course one thing you can do is go for a little bit of a halfway house and that significantly reduce your budget so you keep your campaigns ticking along and this would we would often do this with businesses that there is some demand for their products or services during that time period people will be interested they will purchase but it's not great it's not gonna be massive we might really reduce the budget now of course making a significant adjustment to the budget can also send you back into the learning [5:18] phase um well when you make the reduction and then again once you increase it back up once you're sort of back in early january the impact doesn't seem to be as much as pausing the campaign and then re-enabling it dropping the budget back down to say 20 of what you usually spend seems to have less of a longer-term impact and when you get back up and running say in january those first two weeks are likely to be better with that option so that may well be a halfway house um but you know between the setup so my advice here really depends on your business and your [5:50] specific situation if you're closed and can't deliver turn them off if no one's gonna be interested in your stuff during that period turn them off if people are loving what you have to offer during that period because they're on their devices and they're on facebook instagram all the time you may even want to scale up budgets and that's absolutely fine if you're unsure don't know how it's going to go monitor it very closely perhaps reduce your budget back down and be flexible during that time period would be my uh my recommendation okay a couple of things i want to mention before you go the first is a free webinar i've created called [6:18] three killer facebook ad strategies to double or more your revenue in this webinar i break down three different sales funnels that we use as a facebook ads agency they work extremely well for our clients very much tried and tested you can implement them right away i strongly recommend you check out this webinar it's completely free link is in the video description below go through and watch it and yeah i think in terms of working out what your sales funnel structure should be what your campaign structure should be it's absolutely gonna be very beneficial if you found this video useful please give it a thumbs up and [6:47] please comment below to let me know and of course subscribe to my channel for more um facebook instagram meta advertising related content which i'm releasing all the time thanks guys bye --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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