# The Mom Who Mastered Claude: How To Build An Audience That Buys Using Claude Code (Step by Step!)

Channel: The Calum Johnson Show
Video: https://www.youtube.com/watch?v=DnZ53NQXfuA
Duration: 1 hr 21 min
Language: English
Words: 14415
Transcript page: https://viewrankai.com/tools/youtube-transcript/DnZ53NQXfuA

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[0:00] Balancing between being a mom, content creation, it took about 24 to 48 hours for just one video. Versus right now, I have about six different AI agent working under me. Only takes maybe an hour a day. I grew my channel really fast, like within a month, 200 subscribers to 10,000 subscribers. Now I get paid 5.5k monthly retainer. I just

[0:24] signed up another 3.5k sponsorship deal. After watching this video, you can actually create the exact same system. Sunny, this is where I wanted to begin. Because you've gone from 200 to over 12,000 subscribers in the last month using AI to help create your content. And so where I wanted to begin, if someone watches this video to the end, what is the value that they will take from this conversation you and I are

[0:52] about to have? That's a good question. The value they're going to get if I if they watch this video until the end, is they're going to have the exact system that I personally use to grow my channel for 200 subscribers to 12,000 subscribers right now. So the exact system that I personally use, they're going to get the exact blueprint of how I did it. And they can copy it

[1:15] after watching this video. Yeah. You know what? I cuz I I know that in your uh system, you use Claude, you use Claude Claude code, Claude co-work. Can you just share with people what has been the outcome, the results you've got both in terms of saving time, and also in terms of the content with

[1:38] using AI in your content? So I've been a content creator since 2018. So I grew my channel to 550k across three platforms, YouTube, Instagram, and TikTok. But my channel was so random. I taught Korean to Spanish speakers. So I'm like, what can I do? Okay, let me just go ahead and do that." It was just too random to a point um I gave up, to be honest, because I did everything super manually. But, not only that, I wasn't able to generate any

[2:10] money from it. So, I had that experience in the past where I would say I kind of failed, even though I grew my channel Well, before I grew my channel, I feel like I was a failure. But, even though I grew my channel, I still feel like I was failure. But, specifically with AI this time, it was a game-changer because I

[2:29] started my channel about 5 months ago. But, I really deep dive into it about 2 months ago, started using Claude and Claude co-work, even Claude co-work or Claude code. And I grew my channel really fast, like within a month, 200 subscribers to, like you said, 10,000 subscribers. And that is because of Claude code. I specifically used that a lot, and that really changed the whole thing this time. Now, I have a client and I get a lot of inbound lead. People are coming to me asking if I can work for them, for their company, and also a lot of sponsorship deals. Like I've been I just signed up another 3.5K

[3:12] sponsorship deal. But, for a beginner that I just barely started, I'm happy with where I'm at. Um and to be really transparent, my client work is the SEO automation business, and I got paid $3,000 towards the beginning. Now, I get paid 5.5K monthly retainer. And honestly, I use Claude code to automate the whole process. It only takes maybe an hour a day. Um my client will not like this if they watch this, but what

[3:43] can I say? That's just So, to answer your question, it's been a game-changer. This time specifically is a lot different compared to back in 2018 when I started my content creation journey. Yeah, you know what? And and Sunny as well, I was so excited for this conversation. And I told you this when we spoke earlier, your story is so

[4:03] relatable. I think to people in the sense that yes, you're doing content now in the last few months, but the reason you quit was also because you had like struggled just balancing everything in your life while trying to do content manually. And like having children and a job and like all of these other commitments. And I think for the person that's sitting at home listening to this, you feel that where it's like, okay, I have my job that I have to go to and I'm trying to like juggle making this YouTube video or making this Instagram post. And it can feel so like unmanageable and overwhelming. And you're someone that's

[4:44] actually navigated that while still putting out high-quality content that to your point is getting you leads in your business, brand deals for your content, etc. And I just think it's such a cool thing. Yeah, well, thank you. Thanks for saying that because for those of you who's listening, I have three kids that are 7 years old, 6 years

[5:07] old, and 2 years old. And they are wild. I'm not just saying they're just one of those reading the book type of kids. No, they're running everywhere. I lost them a couple of times. I had to like go everywhere to find them. They're wild kids. Right? They're not going to like it if they listen to this later, but what can I say? They're But from that being said, I was just busy of being a mom. So, when I first started content creation journey back in 2018, that's after I had my first child,

[5:34] 2 months after. I was a stay-at-home mom. I got a little depressed. Postpartum depression is real and I had that. And I I had to do something to get out of that life, right? It's like, I love having kids, but I just have to do something on my own. That's when I started content creation journey. So I thought to myself, you know what? How can I stand out? What is something that I'm doing different or what am I different compared to what others don't really have, which was language. Like I speak three languages. That's how I started it. But the thing is, even though I did

[6:08] start content creation journey, I felt even more trapped a little just because everything was so manual. Balancing between being a mom, content creation. I feel bad whenever I'm staying away from my kid, right? And I just got really overwhelmed to a point even though I grew my channel, I still didn't make enough money and as soon as I was pregnant with my second son, giving labor after year, I'm like, I'm

[6:33] done. I can't do this anymore. And this is kind of funny cuz I was reading a book for my son the other day, my 3-year-old. Have you ever heard of heard of this book before? Yeah, I think I read that as a kid, yeah. Yeah, The Hungry Caterpillar. But the caterpillar actually went into the cocoon phase, right? But this is where I was. I was just really depressed. So before the caterpillar became butterfly, I just gave up. Like this is not what I

[6:57] can do. But I feel like right now where I'm at, so different because to be honest, with three kids, juggling with full-time work and also client work, I couldn't do any of this. I feel like I was going crazy until I learned how to manage or learn Claude code, right? I'm not affiliated by Claude Claude at all or Anthropic, but as soon as I learned how to use AI with my daily work, like my full-time job and also content creation, my client work, I actually have more time now, which is surprising. So I feel like this, where I was, I was really slow and I was only here for only couple of I

[7:38] would say about a month, that's it. Before it was a 2 years before when I started content creation journey, but now it's only a month with AI and now I feel like I'm here finally with AI. So, I thought to just share that with you guys. It's been very helpful. Yeah. No, it it it resonates and um we're going to get into your system and how you built it um and show people how to do it. But before we do, could you just take us behind the scenes for a second because you mentioned that when you were doing content manually, to a certain extent like you felt

[8:14] trapped just in the amount of time that it would take and also balancing that with other commitments. And so, and and Claude code has really been like a great unlock there in terms of getting you back time. Can you just kind of compare and like contrast for people what it would look like making content uh manually in the old way you were

[8:38] doing it versus what it looks like now. Like in terms of your operations, just take us behind the curtain for a second. Yeah, that's a good question. So, let me share that with numbers. I like numbers, statistics, the actual comparison. So, back in 2018, I had to do the research manually. What that means is download uh another app, whatever you call it cuz I manage Tik Tok and Instagram. So, I had another account that I pretty much follow every single competitor, I call it, another creator that are in similar niche and see what's popping out, what's outlier video, what's actually working for them versus what's not working for

[9:22] them. Studying that manually itself took such a long time. I would say about at least 14 to 16 hours before I actually can come up with a good idea to publish. Because when I first started, I just published random stuff like how to say hi in Korean and you know, you know, like one of those stuff. And I found out damn I'm going to fail real real bad. So I just better try to copy other people's format. That's when I study other people's format and kind of copy the idea and one of my video pop up after that. That's how I

[9:57] was able to grow my older channel. So just that process alone 14 to 16 hours, right? But after that you actually have to record a video and I didn't really have a script. So even recording took forever. So instead of recording for an hour let's just say it took maybe three to four hours because I'm just rambling, talking a lot and

[10:18] just yapping. So that's a lot. But after that what happens is editing video. It took about six to eight hours for me to edit the video. All the process that I had um and thumbnail is very crappy but also very manual process using Photoshop. About maybe 24 to 48 hours for just one video. So it took a long time. That's why I was only able to produce maybe one video in three weeks because I was busy fulfilling my other work which is being a full-time mom back then so I couldn't do that. Versus right now I have about six different AI agent working under me, right? Or

[11:02] working with me. So just get the outlier video, they do that and just today I got an email. I get email every single day from AI saying that this video is popping up. You got to learn from this video and then this video is popping up. This is the reason why this video is popping up. So they got they get the outlier video which I can cover that a little bit. Um but they send me an email so I get an idea and after getting an idea I click the button and I simply generate that content into my style because I don't want to just copy and

[11:34] paste. I want to copy their format, but I want to make that into my my own video with my own opinion. So, AI actually does that because AI knows me to this point like they know my channel, my audience, my voice. Just simply cop Just click the button and I'll get the full script. That's it. So simple. And after that, I get a thumbnail generator as well. So, I click the thumbnail generator. Again, it's copying the format of what's working out

[12:02] there and changing into my own style. You have to change a couple of times, but it's a lot faster compared to when I did it manually, which took about 2 hours. But now, it only takes what? Less than 10 minutes to do so. You know what? Before we get into it, cuz you mentioned you have like seven agents like working on different tasks

[12:23] for you. Can you talk about like your your first kind of lightbulb moment with this system where you kind of that first agent that you created and it almost like you saw the future in that moment of like, "Okay, cool. This is what this could be and I'm actually going to commit uh more to it." Can you Can you take us to

[12:44] that moment? So, before Sandy gets into the AI content system that she created for you guys, I want to share an AI tool that I've been using for all of my design. It's called Gamma Imagine and I think about it as my AI design partner. And so, a few days ago, I wanted to create like a visual that I could use at the end of my Instagram Reels. I didn't want to have to spend hours figuring out how to use a new tool and then not doing it that well and then going back to the drawing board. And so, I took the idea that I had, typed it into Gamma Imagine,

[13:18] and I just want you guys to see some of the stunning visuals that it managed to come up with. They're pretty cool, if I say so myself. And the thing that I love about Gamma is that you can iterate on your ideas in the moment. You simply just type what changes you want to make, and on the spot it makes those adjustments. And so, if you're someone like me that hates that manual design process, I encourage you to do what I did and try out Gamma Imagine. There's a link to use Gamma Imagine in the description of this episode. Thank you to Gamma for sponsoring the show, and

[13:51] let's get back to the episode. I think every single person has felt that or even thought about that at least once, including myself. Like, what if AI replaced me? And that's when I learned I need to build my personal brand. I need to get back there and tell people who I am, where I stand, and what I'm good at. And one of the ways was social media. So, but again, back in 2018, it took forever. So, I had that fear of if I start again on top of my full-time job, three kids, I don't think I can make it. So, I learned to kind of automate a lot of different things

[14:27] through Claude at first, right? But then I learned there's a thing called Claude Code. Like, what is Claude Code? Is that Cody? I'm not good at coding. That was my first thought. But as soon as I learned how the Claude Code operates, which is super easy way in native language, we can tell AI agent to work on everything behind us. It's pretty much like uh like a senior software engineer working for you, and you're just telling

[14:53] them what to do. That's how I see it. So, my first project was automate social media account. But it was way too complicated, so it didn't really work, so I gave up. But in couple of weeks after creating social media posts, and then I just thought about what are some of the things that I do manually that AI can replace to save time. Okay? This was the important part. Manual process that AI

[15:18] can do for me to save my time. Yeah. You know, so so we're going to we're going to get into it. You're going to share your screen. Um as you do that, can you also share with people I guess because especially if someone's listening and they're non-technical, that they're not used to using these tools, I think it

[15:40] can sound like incredibly complicated. Even just the fact it says Claude code. You're like, "Oh god, I You're You kind of You're like, "I don't I don't do the coding thing." Um So, in terms of getting started, can you just share with people how much like time and then also money, I guess, does

[15:59] it cost to get started with this? Yeah, that's a great point. Hmm. Time. Time-wise, it's a little bit different depend where they are, but something that I do want to tell the audience is that I am not technical at all, but this is what I can promise people. Is that if you have a little bit of openness to AI and learning how to use it, it's going to be so easy. It's not going to be difficult at all. Um you're going to have some sort of hurdles towards the beginning. You have to learn the system, learn how to talk to AI. And when whenever you get the crappy result,

[16:38] you're thinking to yourself, "This is why I don't use AI." But you can improve that. It just It just takes a little bit of time. It took about I started learning AI um December of last year. So, to where I'm I'm at, maybe 4 months. Even Even that. So, it will take less than 6 months for you to master at AI. I'm not master at AI, but I feel like I made a couple apps through it and I automate my life through that. So, you

[17:07] can get to that point for sure. Yeah. It's powerful. And And you're a You're very reassuring. Um You know what? Let Let's Let's get into it. What would you say uh someone wants to automate their content and do it in a way where they actually generate results, whether that's leads for their business, an audience that buys from

[17:28] them. What is the step one? Like where do they begin? So you asked me you asked me another question. How much money does it cost, right? So to answer your question to creating the whole content system, it sets about $20 a month, but this is excluding the actual cloud code. Cloud code you can start the very basic tier, but the tier that I'm at is 100 bucks a month. But let's go over the system. So I have everything in here like the steps behind it and kind of explaining what are some of the reasons why we should be using this. But just

[18:04] think of this as like a GPS. This is exactly where I was the before, right? I wasn't really sure where to go. Like should I go with this direction? I was so random column. I was doing some cooking Korean food to like giving tour to Seoul to like anything just random that I can think of. That's where I was hoping that something sticks. Like hopefully it goes

[18:27] viral. That's where I was before. But now I feel like I just stopped guessing I have some sort of guide because if this content is working for other people, it's going to work for me. That's where I'm at. But again, we're not copying the whole thing. So we're we are going to talk about that. But before we talk about it, these are some of the tools that I'm going to mention throughout this video and you're after watching this video you can actually create the exact same system, okay? So can I share what I have first? So that might be helpful for

[19:03] people before I explain that. Yeah, perfect. So this is what I built just couple days ago and it took about I would say one or two days for me to build it because this is from my past experience what really helped me. And if you're just starting out, I would definitely get a personal brand deal before. Meaning, whenever you're creating content, I don't want you to just create the random content because that can easily feel like a AI slop videos because I've been there. I I created so many AI slop videos. I felt so horrible. I'm like, "What am I even doing? I have no purpose." So, what's

[19:42] really the difference differentiator, like the main difference that you can do amongst others, especially with AI slop videos, is you have to build your personal brand. You have to have intention behind creating content. So, you don't even have to use um this website. I mean, I just put this for free. Everybody can use it, but you don't have to. You can simply go to

[20:05] Claude and ask that. But if you're beginner, I actually use this framework called Ikigai. So, Ikigai is a Japanese Japanese concept for the well-being, who you are. So, you're finding yourself. That's what this is talking about. The Harvard Business School recently did a study based on this Ikigai framework. This is pretty much talking about what do you

[20:28] really love to do? Right? What are What do you love? Let's just say I love teaching. I'm just saying something very simple. So, just to demonstrate this one for this video. What are you good at? I am good with learn I'm good with teaching. I'm just saying random stuff. You know, what are you really good at and passionate? And whenever you're answering these questions, I always want you to go back to past 10 to 20 years and just think about your past

[20:57] experience instead of just your job. What did you really enjoy to do? Right? That's based on your past experience. When you're teenager or when you were just graduating from college, what did you really enjoy to do? Cuz that I feel like that's where a lot of people were more genuine, if that makes sense, instead of being corrupted by society, right? You can just be more your- yourself a little bit. The world needs

[21:21] to learn Yeah, go ahead. I was going to say, when people are giving their answers, I know purely for the demonstration, you're giving a very simple response. Would you recommend that they actually go pretty detailed? Like, are you are you really sitting down and like really kind of typing out or even speaking out to your computer like AI? Um like going detailed into these answers

[21:44] to get the best response. That's a really, really good question, Column, because I thought about this as well. This is my recommendation. If you are just starting out and you're a little bit lost, not knowing what to do, you're like, I don't even know what kind of content I do. I'm a realtor, like I know that. But instead of defining you with your job right now, I want you to really think about who you are. And in order for you to do that, this is what I recommend. Get a grab a notebook and a pen, you know, pen and a paper, pretty much, and go to a quiet place, write

[22:20] down those questions that I just barely asked you. Physically writing down. There's a power of physical physical like handwriting into something. There's I believe there's a connection with brain and the actual hand moment, writing moment, or something. Um but there's a power of doing everything back in the day analog, back in the style, instead of typing it. So, that's my recommendation, is get as detailed as possible, come up with a couple different examples that you had in the past, like real scenarios that happened to you that changed your life a little bit, right? So, you can just come up with that little bit, and then what

[23:02] you need to do is actually typing all of that into AI. You can speak to AI, type to AI, um but have AI get all the details. So, for the sake of this video, I typed something very simple, but for you, you're going to write something long, okay? For AI to understand exactly who

[23:19] you are. Yeah, no, I think it's so great. And I love the the recommendation of actually like taking yourself out of your like usual space and sitting down somewhere intentionally with a notepad and a pen and writing it out. And then one of the things that I do is I use um and this is not a They don't sponsor the show, at least not yet. But I use a Whisperflow and I will speak to my laptop and the AI will like dictate it out because I'm someone I prefer like speaking even then more than writing. Um but I think the process that you outlined is like a great way to get that

[24:01] clarity. 1,000%. Again, I don't want you to be another AI slot video. And you can very easily to feel that way or look that way if you have no intention, right? So, this is the reason why this process that I'm telling you right now is getting the personal guidance, personal brand blueprint is very

[24:24] crucial. What is the output that it's working on, Sandy? What is the output that this is working on right now? Yeah. Okay. The output that's working on right now, the I'm actually building um the AI is building the blueprint. So, I actually use Claude for this AI because Claude is the best with personal

[24:42] branding. Um I use different platforms. I use Perplexity, ChatGPT, and even Gemini. But they just sound way too AI, to be honest. Um they're just too nice. Like when I ask ChatGPT, "Tell me about this and ChatGPT's like, "Oh, you know what? That's a great idea." You know, just super positive all the time. And I said, "Be critical." And

[25:05] then they were like, "Oh, you know what? This can do, but actually that's a great idea." It just never gave me critics versus Claude was very sharp. Claude is like, "Hey, I don't give a crap. This is what it is." You know, type of vibe, which I loved. That's why I wanted to use Claude for this personal

[25:22] branding piece. But to go back to your question, it talks about the brand position. So, pretty much when you're creating content, it's important to speak to your audience. And brand positioning is very important for that because if you're just speaking to a lot of different random people, Gemini is not going to recommend your video anymore. In 2026, they changed the whole YouTube algorithm, especially this year because now AI is learning the algorithm instead of,

[25:54] you know, people manually doing it. Meaning, back in the day, I probably asked this to my friends. I will come to my friends and say, "Hey, this is my channel. Can you subscribe?" You know, even my mom, family, "Can you do this for me?" Like, but that's not working this year because if you do that, let's just say my mom likes just watching K-drama as an example. And then all of a sudden, she's watching AI automation. Then what it does is is telling Gemini, "Hey, people who watch

[26:21] K-drama, they also like AI automation." Because of my mom, right? Then what that means is whoever was is watching K-drama, they're actually uh showing my content, AI automation content to them. And they don't even click it. So, the impression goes down, and eventually I don't perform as well. So, what I'm trying to say is speaking to your audience directly is so important more than more so than any other years in the past. It's going to get even more important because AI is

[26:49] learning it nowadays. Yeah, that's that's actually really interesting. and I and I didn't know that which is it's like the intention piece like using AI with intention becomes more important because it's like rather than just trying to hit any audience it's like knowing exactly who your audience your target customer buyer is is incredibly important so the algorithm can then serve it directly to that person and

[27:16] more of that sort of person as well. Mhm, yeah. That's that's very important. That's why knowing your ideal customer avatar is very important. Like it just came up with 30 to 50 year old professional. Obviously if you put more detail this is going to be more detail, right? And your own brand voice is very important too. But not only that is showing your content pillars. So after getting the brand voice, yes I know myself Sandy, what do I do? You actually have to create content. That's the next step. You have to I call it inside out method which means now you know yourself you have to

[27:53] present yourself outside to the outside world through content. So it's giving the exact content pillars. Like these are the content that you can create that's going to resonate with your audience. That's what this is talking about. Does that make sense so far? Yeah. Yeah. So let's go back here and I'll showcase what I built and then I'll go over exactly what those are with

[28:17] you, okay? The content studio, let's see. So this is what I built. Every single day I actually have couple videos that I added here. I added Mr. Beast just to for those you know, everyone everybody knows Mr. Beast. But let's just put Nate Turk. Who's the other Who's the other creator that you watch a

[28:41] lot column for you? Let's do Let's do On Your Leisure. So this is what I've seen right now. So, I'm going to copy their this, right? And then, share this tab again. Add. Perfect. Save and refresh. So, what it does is now that Earn Your Leisure is also my outlier video. Meaning, if I want to mimic what they do, kind of see what kind of format that works, but then transfer everything into my own style, it's going to tell me what video is popping up versus what video is not popping up. And I'll tell you exactly how I came up with the outlier score in about a minute, but you get the

[29:24] point. It's like the title pattern is really good with this. The thumbnail is is analyzing the thumbnail and also the hook after um AI kind of analyzing this video. If you want to watch this, then you just click watch, and then you can you can just see exactly what they did over here. But, if you're like, I don't have time to watch this, but I think this looks good, then what you're going to do is just click this button right

[29:50] here, generate your own version. Okay? And then AI is going to generate to your own version. Do you have any questions so far? Yeah. So, it's actually analyzing and giving you an assessment of why it thinks that this video was an outlier. Correct. Why this is an outlier versus why this is not an outlier. Correct. So,

[30:13] it AI is uh go ahead. And then I was going to say, and then from your using your personal brand blueprint, it can then help you directly recreate something which is similar. Like, it takes the those outlier elements, but puts it in your own style. That's That is the main difference right there. Cuz some people they're asking, "Sandi, does that mean you're just copying what other people do?" It's like, you're copying the format, to be honest, because I don't recommend being original in something. I do recommend being authentic, though. Okay? There's a main difference between being original and

[30:51] being authentic. If you are just pushing for original, it's going to take forever. Remember the back to caterpillar and cocoon analogy that I put? You're going to stay in that cocoon phase forever if you're trying to be original all the time. You're copying what's actually working, their framework, but changing everything into your own style, and then you become whatever, original, authentic from that perspective. That's exactly what I did with all of my videos that popped out, you know, that were that went viral. I just copy other people's format, but then put my own spin into it, my own

[31:25] explanation, my own thought. Um and I got AI's help to do that. So Yeah. You know, it's actually it's like the the secret of content, and it's something that I didn't know before I started doing this channel, but as we've grown and as I've also spoken to like other big creators, the secret is that like everyone is doing this. Like everyone is looking at other people's videos that outperformed in their niche and using certain elements in their own video so that they can get high performance. Like that is the formula. Like that is what people

[32:03] are doing. Yeah, exactly. That's what the YouTube strategist recommend since you know, 10 years ago, 15 years ago, and that's exactly what Mr. Beast does. Even the top creator of YouTube, he even look at other people, other people's channel, what's popping up, and then he copies the idea, change into his own style. That's what he does. Again, we're copying the format, not the actual

[32:28] thing, right? It's it's such a good point, and I'm going to I'm going to let you continue so we can we can go through the steps. Um but you mentioned that the the ball for being a creator and like an influencer is getting lower because of workflows and technologies like Claude code and what you can build with it. But the interesting thing I was just thinking about this as you were speaking, Sandy, I think 99% of people that are doing content are not doing it in the way that you are and

[32:58] like using this workflow. And so there's actually like a unique opportunity right now if you can use AI with intention to like build your brand in the way that you've done, which is like pretty quickly. You've ended up getting clients off the back of it. And without the time that you used to have to dedicate to it

[33:21] in the in the past. Yeah. You know what? That's very interesting you said that because I mentioned this earlier with you. It only took about one or two days to build this app for me, right? But there's something missing missing piece that I didn't mention. Including all the AI-related videos out there, they just say, "Oh, it only took what? 24 days or 5 hours to for me to create this website." But something that they never mention is their background

[33:48] and their story and their experience. Meaning, I've been a content creator since 2018. I know what's working. I know what's not working. So I had that in my brain. I just spit it out to AI and AI built it for me. So that's the piece that I I didn't mention, which is your background is so different compared to other people's. So what you create is going to different compared to others because of your knowledge. That is the main

[34:13] differentiator. Yeah. I think that's such a good point. Mhm. Thank you. But going back to this, if you look at this, let's just say this is the first outlier video because Nate O'Brien is doing really well with this. 100 hours of testing Claude code and TechGavity. Let's just say I want to do this into my own style. Then you click the generate your own version and AI is

[34:36] going to think about this. What it's doing is again, there is a seven seven step hook analogy that I put over here, the framework. And I came up with that framework after studying for you know, days, months, and years of how other people use it. The hook I just came up with like the hook analogy of you know, what you have to have a good the first sentence when you first start your YouTube content. You know, that's column, right? For yourself, too. You have to have something appealing. And

[35:08] after that, you have to have authority. Like who are you? Like telling who you are to the audience. And then you're promising the audience if you stay until You and I did this earlier, too. It's like if you stay watch this, you're going to get this. And then pretty much I'm pretty sure you're going to do something like what I show you at during this process. You're going to put that towards the beginning so it sounds interesting, right? So most people do

[35:30] that. YouTubers really think the same. Um but for people who's just starting out, they don't know. And they just always start with "Hi, I'm Sandy." And then "This is me. We're going to talk about this." And it just sounds so boring, to be honest. I was there. I've been there. I even did these like little hearts Korean things like "Hey, love you." I was like "What what What was I

[35:50] doing?" I'm like "What was I doing?" So this this framework right here is AI is exactly telling you you should be talking about this so that your content can pop up, right? But you're using framework of what's actually worked. So combining your framework and other creators framework together and see what's actually working. Does that make sense? Yeah, and and and that was like a It's funny that you say that cuz it was a learning for me as well. There's actually like a a structure of content where uh you hook and like keep people's

[36:26] attention. And so like in the beginning, we don't think about it like that. We're just like we just have this message that we want to share, but it's much more effective if you can kind of have it within the structure that you outlined. And the AI can actually help take your you from the idea to like it's actually structured um in the right way that you keep people's

[36:48] attention. 100%. You have to have a structure. You have to have a system. If you don't have a system when it comes to creating content, most people fail because of that. And I failed because of that. Meaning, if you are random each time you create content, including the time amount of time that you spend, it's very

[37:08] easy to get overwhelmed. Right? And it's very easy to for you to give up because the result you're going to get is not similar. And that's where a lot of people get frustrated. Like myself, back in 2018, I spent 8 hours to create 5-minute content, and if I only got I don't know, like 300 views as an example, instead of being grateful, I compare myself with my older video and say, "I get 1,000 views. Why am I only hitting 300 views and I spent 8 hours to editing this video?" And you get

[37:42] frustrated and you just give up. Right? But if you learned what other people are actually doing and then learn their strategy, learn their framework, copy that, you're going to get somewhat similar result, not as not as much as others, but somewhat similar. That's going to help you. But not only that, you save so much time, so you're not

[38:01] overwhelmed. Right? That's the beauty of AI. You save time. You know, one one thing I I wanted to ask you because you mentioned in 2018 when you were doing content and you were getting like followers and the views, but you weren't making like much money off the back of those followers and views. And then if we contrast that with like your recent experience, like you

[38:24] recently closed a brand deal for 3,000. Congratulations on that. Um you're getting like SEO clients for your business. I guess what would you owe that difference to? Because I think that there's a lot of people even that are listening that are like, "I don't necessarily care about getting the most followers or the most views, but I do want to get leads for my business or inbound or brand deals or like they want to make money from the content they're producing. And so what is it that I guess what is the difference in terms of the content that

[38:58] you're putting out? So the main difference between 2018 and right now, 2026 is I only did one step of Ikigai back in 2018, which is what am I good at? That's the only thing that I focused on. I didn't necessarily focus on what does the world need? What does the world willing to pay me? I didn't focus on that part, right? I only focused on how can I stand out? That's why when you're starting out, that personal blueprint guide is so important because without knowing who you are, what you're good at, but also what the world what the world is willing to pay you, and what the world

[39:37] actually needs, that two-piece you're not going to be as successful. And if you're like me, you're like, "I don't need a huge follower. I just want to generate money. I want to have a lead that will that I want to have a lead or followers that are willing to buy my services, my product. You have to have that personal blueprint, and then eventually this the whole system will guide you to there. I did the exact same thing. I knew where I wanted to go, which is related to AI strategist for content creation since I've been doing

[40:10] content for a while. I I think that point that you make about it's the it's the intersection of the two of like what you love and then also what the world needs. And I think the mistake the trap that I fell into that I see a lot of other people, especially when they're starting out with content, they they do one or the other. So, they either go all the way into like it's what you love. It's like the creative like it's like the artist. Like it's

[40:35] like I just talk about what I love. And it doesn't really resonate or there's no like you can't monetize it because no one's really wants that. Or completely into what the world wants or like where there's demand and then they can't be consistent because it's like they don't really care about it. So, it feels like this chore to create

[40:57] it. And so it's like that there's that perfect intersection in the middle of like what you love and what you care to talk about and then also what the world needs and in that intersection is like this powerful personal brand. Yeah, I love that cuz I I sometimes think about Picasso, the artist, right? The really famous Picasso. Like wouldn't that be nice if he got paid when he was

[41:22] alive? Like he got famous after he died. And I don't want that life. I want to get paid while I'm alive. Like we all got to live and so that's very important section right there. You got to do what you love or what you're good at, but also find what the world needs and what they're willing to

[41:40] pay. So, that's that you need to find it. Nobody can answer that for you. That's the beauty of it of this because that's how you can differentiate yourself with anybody else. It's the story that differentiate you versus other people. And what AI doesn't have is the story. Right? So, that's very important that you train your AI who you are, what your

[42:03] story is behind this. Does that make sense? Yeah, it does. Let's go to the Let's go to the next next step. Yeah, so I love that. So, here's a script. Now um it came up with the title. It's like I testify the AI coding tools for non-tech use. Obviously, you can change your title as well, but then just it came up with the title and as well as seven different hooks right here. Like we talked about the pattern

[42:26] interruption. The hook and the mirror to viewers, which is your recognizing the viewer. You're speaking directly to the audience. That's the framework that we talked about. And also reveal the opportunity. Like hey, this is what nobody's telling you, but if you watch this, you're going to learn this. Sounds familiar, right? Exposing the gap, which is creating the curiosity and promised a transportation for them. If you I promise if you do this, you're going to change it's going

[42:55] to change your life type of thing. Um and authority. Who am I? And then you transition into the next one. And here is the body, but this is good, but what's what gets really interesting is if you click action, you can actually open the teleprompter. And this is going to save so much time because back then what I had to do is I had to manually copy all the teleprompter and then like even analyzing what I'm going to I'm going to say and all that. But this has all of this right here. So it's easy for me to

[43:29] look at it while I'm recording a video. This This is exactly what I do. Um let me actually share a couple channels. Give me 1 second. There are a couple videos that I uploaded over here. Do you see my Yeah, you see it. So this video right here, you know, 32K view in a month. And this is when I only had 200 subscribers. 32K

[43:53] for 200 subscriber is a lot. And 85 And then I share a couple screens. This one cloud code concept, learning about cloud code update, app design, what's the best AI. This one I use exactly this method right here, all of this. I read the teleprompter that AI created for me into my own spin. Not only that, what if I want to

[44:20] let's see. What if I want to screen share to the viewer, right? Just like how I know how I'm doing right now. It also has the screen share one just created for you. You can change this into your own style. This is my style. I like brown. I like something simple, little animation here, and then examples. You can change this into your own style, obviously, which I'll walk you through how you can do that for

[44:44] yourself. But this is so much easier. So instead of doing manually on Canva, trying to figure this out, all at once. So this alone saves so much time. And that's also exactly what I did with my channels over here. Anytime when you have screen share, I just ask Claude to coach to make something for me. That's

[45:04] what it is. Yeah. You know what? You see You see you mentioned that you actually used the the teleprompter and the screen share to You used this exact process to create some of your most popular video videos that have got tens of thousands. The biggest one in your channel has 85,000 views, and you had a few hundred

[45:24] subscribers at the time. I'm curious though if you take us behind the scenes because we saw that AI, like Claude, came up with the kind of the script and the outline based on that outlier performing video. Did you go directly from what Claude gave you to the final, I guess, video script that you read out, or was there like a layer or a step in between of how you got to like the final

[46:00] version? Yeah. That a really good question right there. So, this specific video right here, so yes and no. The reason why I say yes and no is this These two I was just building the content AI system right here. Honestly, I I did everything live in this video, the content on autopilot video. And while I was building that, I was like, "Oh, this is actually really really good. I'm going to use this." So, I used it for this one, Claude 23 concept as well as Claude 2.0. And this one as

[46:33] well. As well as this. I didn't use this for Claude website because I created this specific video based on the comment, what people actually needed. So, that's another thing. When people are commenting on your channel, they can They always say, "Cindy, this is good, but I wish you had this feature. I wish you explain more about this." So, that's the reason why I created this video specifically, which I didn't really use Claude a lot for this. But, this specific things uh, teaching about Claude concept, Claude point uh, Claude code 2.0, this is specifically from the framework that I used, which is finding outlier video, transforming into my own

[47:11] style. And my audience is non-technical people like myself. So, I had to explain something really simple. So, AI just came up with a couple different analogy. And when you're looking at the comment, they said, "Oh, you explain really easily, simple term." That's because I asked the AI exactly how to create something like that, you know, come up

[47:31] with the content like that. So, yes and no. Mhm, yeah. You're using the insight. That's interesting because you can actually Yes, you can look at other people's outlier videos. You can also look at your own ones and then use that as inspiration for the next video. And then you can also use the comments from people to then give that back to the AI and kind of get in this conversation to come to like the perfect final script that's also kind of addressing people's specific concerns or questions that they've had

[48:06] from past videos. Yes. Yes. I think comment is one of the best way that you can find uh different great ideas. So, in my own comment, not only that that people commenting in my channel, but also I go to my other creators' channel in my niche and read their comment. So, when I got this website idea, I actually got this idea from another creator and I found out this creator and amongst other creators don't really talk about how can they

[48:35] actually make money using this method. So, that's how I was able to get this idea. It's like, you know what? If you don't really know how to make money using cloud website, let me teach you. And that's I I believe that's the one of the reasons why actually it's this video right here. I believe that's actually one of the reasons why my video popped up um and then it has 80 what? 98.2 outlier score in here is because I talked about that. And if you look at any other videos in the past, I

[49:07] only had what? 500 views, 300 views. Um it was even even lower before then. Only like 20 views, 30 views. And then this video just popped up because I found that opportunity to grow. Right? That's the important piece. You find the gap. Yeah. Can Can you explain the the outlier score for someone that might not be familiar with like the significance

[49:30] of that? Can you explain that? Yeah, sure. Let me actually go over here. So, every single platform has a different outlier score, but pretty much what this is talking about is based on the channel and based on the videos that you created in the past, is your video a lot better? Like, do you have a higher view number, right? Are people more clicking your video? Like impression and then the click-through click-through rate. So, pretty much are people clicking your video versus any other video? So, as an example, when I first published my video right here, I only had like 150 views. 100 you know, like 100 views, more or less. But then

[50:12] this video right here, it popped up. That's why my outlier score is a little bit higher because they they're saying to YouTube, "Hey, Sandy's just video about don't learn anything in 2026 is actually people are clicking. They're more interested in watching this versus any other videos that she has. In average, she's actually doing a lot better, right? So, to average your content, right? And then versus what this is

[50:39] doing in average. And if time is by 100, that's what it is. That's how you get this outlier score. Yeah, it's really useful. You know, before you go on, I think a lot of people have fear about creating like an AI slop or AI taking too much of their content. So, I guess I'm just curious how you get to the how you know it's time to like, okay, now I'm ready to record and it's going

[51:05] to be high-performing not AI slop. Yeah, 100%. So, for people who is just starting out, I think the biggest thing the biggest challenge that they they have right now because they are not even the caterpillar phase. They're probably in cocoon phase, not knowing everything's dark, not knowing where to go. But for them, um publishing more content is better because now they're they don't even know where they stand. They don't even have a

[51:32] lot of followers. Or if they have little followers but they feel stuck, I want you to just publish more content. The reason why I'm saying that is because this formula right here, just doing what they have over here, um the screen share and it just kind of reading it and then putting into your

[51:49] own spin, this will do. Uh just kind of open this and putting into your own words into your spin, this will be just perfect for them just to get started, right? Cuz I think the faster they put out the content, they learn more from doing that and they can change into their own style. But people like me or you and um who kind of has their own voice now and then they know what their audience wants and they don't want to use the exact thing over here. What they what I recommend to do is save this as PDF PDF and then give this to AI and then change

[52:25] your into own style. It's like, "Hey AI, hey Claude, I like the complicity level the C over here, but I wish you can change this into a little bit more easier term for me to explain to my audience." That's where I'm at right now. I get AI's help to generate the big format and

[52:43] then I kind of personalize it even more. Even more detail so so that um I can talk to my audience straight, right? So it doesn't feel like to AI. Yeah. That's interesting. So it's not you like manually rewriting what AI has given you, it's more that you're using AI and teaching AI how you personally like to write. Like you're educating it so that it can write the content and I guess that's saving you more time down the line versus like rewriting each individual thing that it

[53:17] gives you. Right. That's why uh when you go back to the personal branding piece, you asked me a really good question. Can I just be simple or should I write as much as possible? My recommendation was writing as much as possible because the more you teach AI who you are, the better it's going to write to your own style. And that's how you can differentiate yourself amongst any other AI slot

[53:42] videos talking about the same stuff. Yeah. Mhm. Okay, interesting. Interesting. Okay, what's the what's the next what's the next step? All right. When it comes to AI tools, I just really don't like um having I really don't like it whenever I have to use multiple different tools. I feel really behind whenever there's a new videos talking about learn this tool, it's perfect for this, learn this,

[54:08] perfect for this. But not only that, actually having to subscribe and go to here and there, it just uh I feel like I was creating a system to for me to become ADHD. That's how I felt. So, instead of doing that, I just put everything into one place. I'm using Nano Banana Pro. I had Claude code put Nano Banana Pro in here. So, this is a thumbnail version right here. So, you again, you wrote the script and then you have all the teleprompter that you can have screen share. And this is what AI recommend to do. So, this is what Nate had for his thumbnail. It's like Claude

[54:42] code and this. And my recommendation is putting your face. But this is not my face. Um AI doesn't know my face just yet. But do you see it? I it's using kind of similar but not the exact same. Because again, you're copying the format. You're not copying exactly the same thing. Because if you were to put the exact same thumbnail as Nate, then people are going to say, I think I saw that thumbnail. You know, that's when

[55:07] people become a copycat. So, you're copying the format. If you don't like some of it, it's like, nah, she looks way too fake. Let's just change it. You can change adjust the prompt over here and generate again. So, this is what I created with what I came up with because again, I don't want to go to another platform and then do this

[55:26] in here. That's just too overwhelming. So, I just put everything in one place. Yeah. Yeah. That's actually that's really interesting. So, those those videos that you mentioned, like the uh the the Claude like concept, like the websites, um the highest performing video that was on your channel about like how to automate your system, the thumbnails on those videos, and I guess someone could do the same on like if they wanted to have thumbnails for their Instagram like reels or whatever, those were generated

[55:58] using AI? Was thumbnail generated using Okay, I want to make sure I understood your question correctly. Are you talking about this thumbnails? My thumbnail that I have are this generated using AI? Is that your question? Yeah. Yes. The answer is yes. Yeah. That's pretty amazing that we're at that point that you can you can use AI. Yeah. It only took maybe

[56:23] uh maximum 20 minutes before my channel. But all of this is um Adobe Photoshop, and it took hours, believe or not. And that was you manually trying to do it. And if you And if you go if you go to your your Sandy Lee AI like all of this these look all professionally made.

[56:44] Mhm. And I use the Anna Banana Bro. Yeah. People spend thousands of dollars to to make thumbnails that look like this. Yeah, exactly. And some of it I again copy the framework of what it worked, but then change into my own style. And some of it I just had it straight from Canva. It's like this is a framework they had. That's why I didn't I don't think I perform really well because I didn't have a reference. Having a reference is so important, especially if you want to grow your channel. Again, this is what I was talking about, being original and being authentic. You can be as as authentic as you want and need,

[57:22] and you should be authentic. But being original, I don't know. If you look at this is I'm the proof. If you're original right here, And one right here, you're not going to perform as well. I was super original, just my face over here. It didn't perform as well. This one where it popped up. This one, I wasn't being original. I just put into my own spin. I have I have multiple other people talking about cloud website, but what they didn't talk about is how to sell AI website. So, I just put my own

[57:52] spin into it. Yeah. It's this balance between like science and art, right? Like it's like this balance between being like an artist like you're creating. That's the authenticity, that's putting your own spin. But then the science is knowing what's working right now. And it's like when you get that balance right, you have really high-performing content. 100% and there's something that a lot of

[58:15] people are kind of missing. They all talk about YouTube algorithm, right? Like, "I want I want to make sure algorithm pushes me." So, as an example, like Niklas Larsson, he's one of the guys that I follow in AI niche and I have a lot of friends who follows him. But then my friend come to me and say, "Hey Sandy, your chat your video just popped into my feed. What? Like you're a YouTuber now?" And that was pretty cool to see because whoever's watching his channel, they're also a YouTuber is also suggesting my channel to them. So, that was actually a cool connection for me to

[58:44] make. Yeah. That is cool. You know what? So, with with the thumbnails, cuz you mentioned that um it took you about 20 minutes to make these. Can you explain to people what is happening in that 20 minutes? Because to me, that signals the first thing that the like Nano Banana gives you is not

[59:06] necessarily the thumbnail you're using. I'm assuming that you're going like back and forth to get to the uh you're giving it feedback and then it's giving you a new output to get to the final one. What is that process? So, let's go back here again. As an example, let's just say I want to

[59:23] do cloud code website. So, it's like, "Okay, this video seems like they're doing well. She has 8,000 subscribers. Let's do popular video." This is actually one of the one of the outlier video that I got my idea from. So, if you have the VidIQ Chrome extension, this is all I watch. See if this video is popping up or not, right? It's just a outlier video. And you just

[59:46] click this thumbnail and download it. And after you download this thumbnail, you go to um Gemini. You go to Gemini and then open Nano Banana Pearl. Okay, this is where the Gemini's at. Like, you just click Gemini.google.com. And you just copy the thumbnail that you just barely had. And what I will do is

[1:00:09] I'll put my picture right next to it. And say, this one right here, it says no code website. So, instead of putting no code website, I want to put um I want to put something different. And instead of his website that he created, I want to put my website that I created. That's how I came up with this right here. So, from his website style, Cloud Code actually made this. So, instead of putting um no code website, I put Cloud website. Do

[1:00:39] you see that? And this is the website that I actually built right here that has, you know, New Balance just to demonstrate how Cloud Code can do. And I just put it over here and I put my face. So, this is very different compared to his um compared to this one right here. Very different. But, I copied the format that works because if you look at this, he emphasized website over here, he emphasized Cloud, and not only that, he actually put the website that he put in the background. So, I copied the format

[1:01:13] and then just put my own spin into it. Mhm. And so, when you actually you put the image, I guess, of yourself in there, like even the New Balance thing, I guess you instructed it to put like like a laptop and all of that. That was how all of that kind of came together.

[1:01:28] Mhm. Yeah, that's exactly how I did it. It just here in Gemini. I had to go back and forth couple times, but while I was doing that, I'm like, you know, there's got to be easier way to do this. So that's how I came up with just putting over here, putting a thumbnail. And again, this is not perfect. You're going to get non-perfect one at first, and you're going to keep changing. It's like, I don't really like this, change this into this, and I wish there's a clawed just like this. I wish there's a clawed little emoji, whatever, behind this. And you'll keep asking AI to revise and change into

[1:02:02] the thumbnail that you really desire. Yeah. And you would say Nano Banana Pro is the best cuz I know there's so many like AI tools, and I think that's one of the things that kind of um like scares people in this in this like the AI landscape is there's so many tools that do similar things, you know, there's so many tools that can do like image generation, but for you on the thumbnails, it's been going on Gemini and Nano Banana Nano

[1:02:32] Banana Pro has been the most effective. Mhm. That's yeah. I would say yes. If you were to do something, start from scratch, being very original. So if you have a poor packaging, which is thumbnail, title, and the hook, your video is not going to pop up. It doesn't matter how good your video is people if people are not clicking your video,

[1:02:53] it's not going to get there. So that's the reason why even I think Mr. Beast has his own video thumbnail studio, you know, because he knows the importance of video thumbnail. But going back to your question, Nano Banana Pro is the best one if you are trying to copy the format of other people and then mixing into your own spin. It's It's I've seen the most and the best result out of changing into

[1:03:21] your own style from the original. Yeah. That's interesting. That's interesting. I'm going to I'm going to start using that. That's actually a really good insight. Yeah, you should. Or you should have your team use it or whatever and use it and then see how it goes. Um and make sure to use your own like a real face because if you use like a fake picture, then it can it can look very AI-ish. So, make sure when you're doing that, instead of changing the pose like this, right? Then you can look very AI. Then you just actually do the pose and just have them change into transparent

[1:03:54] background and actually use your picture. Cuz that's when you can tell, this is AI versus ooh, I don't even know. Is this AI? Yeah. Uh-huh. Yeah. That's interesting. Okay. That's really good. So, having a system is very important. And if you want to study your competitor, like who's the other one that you look at a lot? Do you look at

[1:04:14] Diary of a CEO by any chance or no? Yeah. Or you don't really look Or what about the other guy? Earn your You look at this channel more? I know like Or like I don't know, like Jay Shetty. Diary of a CEO. There's so many. Jay You could do Jay Shetty. Okay, sure. Got you. I think this is his YouTube, so let's

[1:04:36] analyze it. Oh. Maybe I should put dot. There you go. He had a Jay Shetty podcast dot. So, the other thing that I like to do is I like to look at Uh I don't want to say competitor, but then they are kind of, but they're good competitor because if your audience is watching their channel, that means YouTube is also going to push your channel because especially if you're in a the similar niche and your audience is watching their channel of that similar topic, you should also talk about that. So, look at the competitor over here, Jay Shetty's

[1:05:08] video. The secret revealed. This one is super viral. He only posted 4 days ago and um this one went really viral. Be a super communicator. Apparently, people really like to watch that. Shorts, I don't really count that. Um but this one is just average. Parents get this wrong. You know, I guess most people are not really into talk listening to that, but

[1:05:31] it's not bad. But you get the point. You're kind of analyzing people's uh channel and see what's working and what's not working and you can watch it see and figure that out. Now, if you want to go one step further, like you talked about, let's just say you have your team, but then you want them to really analyze really well, right? Then you can go to Clock Code and have that um your own experience, your knowledge and put that into Clock Code and it will do

[1:05:59] it for you. So, as an example, if your team actually analyzed not only uh let's just pretend they're analyzing their intro, Jay Shetty's intro. I don't have any here, but you can feed the Clock Code and then have Clock Code personalize it where it can break down Jay Shetty's intro where you can you can copy the format next time. Right? So,

[1:06:22] yeah, that's one thing that you can do. We can definitely personalize it. But one other feature that I do want to mention, I think this is very important for most people. The purpose of creating content is for you to make money. Okay? I'm not going to lie. I'm not going to be one of those people who's like, "Oh, you do do good

[1:06:41] for the world." Yeah, yeah, you should. You should do good for the world, but you also need to make money to serve other people. Like if you're hungry, how would you serve others? That's my standpoint. So, it's very important for you to make money. And whenever you're creating authentic content, um not original, I say authentic, so that

[1:07:00] authentic content, you can make money. People are going to you're going to get so many inbound I even I as a 12,000 subscribers, which is not huge account, I get so many subscriber or I get so many sponsorship emails every day. Which I don't know if they're all legit, but you know, I get so many emails and also people who are wanting me to actually work for them. They're like, "Sandy, can you actually do this for my

[1:07:24] company? Can you do this?" I get a lot of inbound. But it's going to take It's going to get there. Remember the cocoon phase from caterpillar? You're going to have You're going to feel like I'm stuck a little. So, when you're there, what you can do is you can do outbound as well. So, I call it

[1:07:40] inbound outbound method. One of the best way to do it is whenever you're creating content for your YouTube channel, just paste it here. So, I'll just give you an example. Let's just say I want to paste this one. Sorry. I want to paste this YouTube link over here. So, I'm going to copy the link. So, you took one of your videos and you

[1:08:05] pa- took the link. Yeah. You can take other people's videos as well, but it's not going to sound as authentic, right? Because you have to have your own spin into it. That's why I like to put my own video in it and then I'm going to focus on six different angles for LinkedIn. The reason why I chose LinkedIn versus Instagram is because I feel like Instagram, a lot of

[1:08:25] people hang out for fun. But LinkedIn is a lot of people hang out for fun for work, if that makes sense. So, a lot of Yeah, a lot of business owner, decision makers, they hang out there. Some companies, they allow you to be on LinkedIn because they think that's work related, which is true. That's why I want to grow my LinkedIn channel. This is the challenge that I personally have to see if inbound out outbound method work, which I think that's going to work. And I've seen other people do that. That's been really successful. They have little followings even. So, if you're just starting out, use this inbound outbound

[1:09:01] method. And And to be clear, the inbound outbound method is essentially you take LinkedIn, which is the platform where to your point, that's where, you know, chief marketing officers or people that are like senior in companies and control like marketing budgets or, you know, uh they'd want to work with you. Uh they want to be like a client for your business. You post on LinkedIn and build a following there, but you're using In order to post on LinkedIn, you're just using the content that you've already produced for

[1:09:33] YouTube. And this AI system will produce content for LinkedIn. You grow your following on LinkedIn, and then that actually is what brings these inbound leads to your business. Both, yes, correct. I love that inbound outbound. Inbound leads can come through anywhere, especially your email, right? People are going to send you email for that. But this LinkedIn strategy is a little bit more of both inbound and outbound. More so outbound than inbound because if you're just starting out, you probably have not many followers on neither platform, nor YouTube, nor LinkedIn. But LinkedIn, I feel like it's a little bit faster for you to grow, a

[1:10:15] little bit easier for you to grow. There's a system behind this. Um YouTube, it can take a little bit longer. That's the reason why I'm saying if you are in that cocoon phase, you don't really know where to go next, but you have to earn money right away, then use this outbound method using LinkedIn. However, if you're putting so much time creating content on YouTube, let's just say you have a full-time job or you or you feel a full-time parent,

[1:10:41] um you don't really have a lot of time. So, you don't especially you don't if you don't especially you don't have time to manage two different platforms. That's where I'm at right now. That's why I built a system that it's easier for me to just post on your That's what it is. Like I can put in the different angles and then just post it and see where it goes. And for people who actually watch my post or click, like, share, whatever they did, who engage into my post, I'm going to reach out to that person and see if they might be interested in my

[1:11:15] services. That's the outbound. Yeah. Interesting. Interesting. And so, I guess to that the the point you made in the beginning of like the AI slot, because I think LinkedIn specifically, I've seen so many people post and to me as a viewer, I'm assuming it's the same for others, it's so obvious to me that they used AI to write the post. Like it has those, you know, AI will always give you the emojis and it will give you the, you know, like the hyphen,

[1:11:44] like the dash. Um so, I guess how are you using AI in a way to post on LinkedIn, but it doesn't look like it's actually it's not clearly AI wrote this whole post. Yes. That's a really good point and that's part of the reason why I have it in six different framework right here, because I don't know what framework will work in my LinkedIn, but something that I make sure AI doesn't do is does emojis and does dashes. It's like, don't do not put those dashes. These sound so AI. You

[1:12:19] know, I was very particular about that. So, if you look at over here, let's just take a look at this really fast. Like six tools you you can learn, anyone can learn. 1 2 3 4 5 6. This is actually the framework that people do, people use in LinkedIn and that's working. So, what I had AI do is that I had AI like Claude to do deep research of other channels on LinkedIn to see to analyze their post and to see what's actually working, what's not working. They might use AI, but like as an example, this type of uh what's it called? Like thumbnail, you call it, right? Just kind of looking

[1:12:56] like a whiteboard and then people put it. That's been popping up a lot. Yeah, graphic. And that's been popping up a lot on LinkedIn. I guess people think that's pretty cool compared to any other uh design. So, I just put that as a generic thumbnail to see if this works. But, going back to your question, that's the reason why it's very important to train AI to sound like you, right? And in this case, AI knows who I am because I already trained this specific AI with my personal blueprint and my own video,

[1:13:28] which is me. So, yeah, that's the difference. But, another thing is if you're getting engagement out of the post that only took what? I don't know, 1 minute, 2 minutes. Hey, that's working, right? So, why not? So, my suggestion is just to do it and then when you change it, you do it and change it. Do it and change it. Instead of keep making try to make sound perfect, you're going to be behind if

[1:13:58] you do that. I can 99 95% say that you're going to get behind if you are not using AI to help you create content. It's going to be so late in about couple of months, I think. Everybody's just jumping on it right now. So, it's important just to do it and then change it into your own style later.

[1:14:19] Yeah. Yeah, you know what's funny? Before we get out of here and before we go to the the cloud code um piece, because you mentioned the personal brand blueprint and I think that that's been like the recurring theme. It's like the importance of that initial work with the personal brand blueprint. With this system that you've created, is it actually possible for someone, once they've made a certain number of videos, to come back and almost like update the personal brand blueprint uh that the AI is using with some of the learnings about, you know, maybe they've had some learnings or there's um they want to more clearly articulate

[1:15:01] their voice and they have like an updated document. They can actually then feed that back into the AI. So, over time the personal brand blueprint's actually getting more personalized. Mhm. Yes. I think that's the beauty of um using agentic workflow and using AI agent to work for you. You can keep changing. Right now, I have a system, we call it markdown file, which is MD file. I don't know if you heard of it before. It's pretty much like a Notion document, right? The AIs, that's how you tell AI, "Save this information. This is about me. This is about this project," right? You're feeding that information to AI. But you

[1:15:45] can change that information the AI learns every single time you talk to them. So, that's what I do. Every single time, if I change something, I just say, "Update my MD file to Cloud Code," so that it has a better understanding of what I'm trying to work on. Which is very important. Don't forget to do that. It's like if you hire somebody new, uh let's just say you hire thumbnail designer. Instead of having them do be creative and then do random stuff or you verbally tell them once, you probably have given them specific instruction. So, kind of similar to that. You're telling AI exactly what to

[1:16:22] do and then if you have some update, you're also telling them through that file. So, going back to your question, yes, you can definitely customize it. Yeah. It's like you're training it you're training AI like an employee. That that's I mean, that's I had a guest come on recently and say it like that

[1:16:37] and it it clicked. Yeah. It is your employee. Yeah, the best employee. I don't know. I love human, obviously, but for a lot of people like who like myself, it's really hard to hire someone because we have we're limited on budget. But not only that, it takes a long time for me to hire somebody. So, I'm a huge believer that I can't replace human, but they can replace repetitive work. Right? So, um I hired six people to start my project for my client work, and none of them worked because uh communication issues and then like this issue, that issue. And that's when

[1:17:19] I learned to use CloudCode to do that. And that was actually that was working because what they were doing is very repetitive, right? And I asked CloudCode to do the same, and then they replaced it with a faster time. So, it worked for me as a solopreneur. And if you are just starting out, definitely definitely use

[1:17:38] AI. Hire AI for yourself. Yeah. You know, even as even as you've just shared it, Sandy, it's probably I don't even know what the estimated like cost would be if you were to hire these roles separately. But if you think about what you've shown from like research to scripting uh to editing to creating thumbnails to like repurposing and posting on LinkedIn, that's probably like a 10 probably closer really to like a $20,000

[1:18:05] a month like media team. It is. It is. Very expensive. Yeah. It's a unique opportunity right now. You know what, Sandy, you've been amazing first off, so thank you. And before we get out of here because I think it would be uh valuable to people. And even going back to what we mentioned earlier, where you were where like a lot of people will watch this video and it'll be inspiring and like ideas will fire off in their mind of like what they could build and what content they could make in this system. And then they like there'll be no follow through. And so for me, I've had that experience and one

[1:18:46] of the things that was really important was like taking action like immediately, like getting to that step one. And so if someone has like a few hours, you know, a couple hours this weekend or maybe it's like a slow Friday at work and they have some time off to seeing this video. What would you say is like the first action item that they should take having just seen what we've done that would just start building momentum for them and also their personal brand, their

[1:19:23] business? I love that. The very first thing that they should do if they watch this, the very first thing, that's exactly what I did when I first started. I only had two to three hours a day with full-time job, kids, and my eventually client work. What you should do is writing down those ikigai framework that I talked about. What are

[1:19:49] you good at? What do you love to do? What does the world need? What are they willing to pay? Right? You can go to I will also share that with you. You can go to my personal framework that's free. People just use it, download their PDF if they wish to. You can go there and then do it by typing on laptop, but I do recommend again, you go, you grab a pen and paper, go to a quiet room, and actually physically write it down. There's a beauty into that. You will think of something that you never thought of as if you're typing. So do that first and

[1:20:24] after you're doing that, type into AI and then talk to AI a little bit more and just have a concise system or personal brand file. And then feed that into Cloud Code, and see where you go. That's how I was able to create something like this because, again, I'm not technical. I don't but I don't have this mental block anymore. I'm open to it. I'm open to learn. So, going back to your question, if you're if you only have 2 hours and you have a little bit of time, if you can start something is get that personal blueprint ready, and then when once you're done, if you have more

[1:21:02] extra time, open Cloud Code, and copy and paste so you can start the content creation journey right away. Yeah. Sandy, you are a star. And And for everyone, we're going to share um those resources and everything that Sandy's kind of shown in this demonstration, we'll put it in the link in the description. Um

[1:21:22] Sandy, thank you so much. Yeah, thank you.

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