# 5 Claude Skills To Grow Faster Than 99% of People on Social Media

Channel: Kallaway
Video: https://www.youtube.com/watch?v=Cnk9NQ8JpCs
Duration: 23 min
Language: English
Words: 5404
Transcript page: https://viewrankai.com/tools/youtube-transcript/Cnk9NQ8JpCs

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[0:00] In this video, I'm going to break down five claw-based workflows that will help you grow significantly faster on social media. And these are not AI slot machines. These are specifically designed claude skills that make it way faster to improve your content strategy and make more winning videos. Now, if you don't know me, my name is Callaway. I have a million followers. I've done billions of views. And I've built my personal brand across two different spaces: content strategy and AI. So, this is the exact intersection I spend literally all day working on. If you're watching this and you know you should be using AI more, but you haven't quite

[0:33] figured out exactly how to make it work for content, you're going to love this video. And thank you to Enthropic for sponsoring this one. Now, before we dive into the five workflows, I want to just start with the setup. If you want to give Claude superpowers when it comes to making content faster, there are three things I recommend every single person do. The first one is to set up your folder structure and about me context files. If you've already done this in the past, go ahead and skip this section and go to the next one. But if you haven't done this, this one thing will be a huge gamecher for you. The about me

[1:02] files and the folder structure that I'm about to go through will allow Claude to access much deeper context about you that it can automatically reference every time you work with it. This essentially gives it personalized memory. So, here's how to set it up. First, make sure you're on the Claude desktop app. If you're using something like Google Chrome and you have Claude in the browser, you're not going to be able to access co-work, which is what we're going to use for the rest of this video. So, make sure you're on the desktop app. The link to download it is of course free and it's below in the

[1:27] description. Now, once you open the Claw desktop app, look in the upper left and you'll see co-work, the button in the middle of those three toggles. Click on co-work. When you click on co-work and you start a new chat, you will see a button that says work in a project or folder underneath the chat window. And this is where you can point to work inside of or to read pre-existing context about whatever you want to work on. And having this point to a folder with context about you makes co-work an absolute machine. So here's the folder structure you want to set up on your computer one time so that you can always

[2:00] reference this whenever you work in co-work. Go to your desktop on your computer and create a new folder. You want to name it your name-co. So for me mine would be callaway-co. Now inside of that folder you're going to make two subfolders. One called context and the other one called work. Inside of the work subfolder, you can make more subfolders mapping to every single

[2:19] project or workstream that you work on. So for me, I might have a folder called YouTube and then one called short form and then one called SFA and on and on. Within each one of those workstream folders, I like to build five subfolders. And it's the same five in all of the different work streams. Archive, assets, references, skills, and videos. And this just helps give an organizational context so that Claude can put certain things where they fit in the folders. The skills folder in the YouTube folder, for example, is where Claude will house skills that it makes for me related to YouTube tasks. So, just get that folder structure set up as

[2:53] I described. And don't worry about putting anything in there right now. Just get the folder scaffolding done. Okay. Now, inside of your context subfolder, you're eventually going to have four markdown files. And again, don't worry about making these. We will have Claude Co make these for us in a second. Let me just explain what they'll be. The files are going to be how I talk md, how you [music] work.md, who I am MD, and then claude.md. How I talk is a file where you can help describe to claude how you want it to talk to you

[3:21] and how you want it to write for you. So, think of it like a fingerprint for your own voice and writing style, but it's also an SOP to tell it exactly how to communicate with you. For example, I built in mine that I wanted to share different concepts in metaphors cuz that's just how my brain works. So now every time it talks to me, it kind of shares metaphors. The how you work file is going to break out specific preferences for how you actually work within your business. So these could be things like the flows across your organization, the times you work, the people in the org, who owns what,

[3:51] different things like that. The who I am file, pretty obvious, is giving context and background about you, your work, but also your personal life if you choose to share that. This could be things like all the projects you're working on, your goals, the current status against those goals, what you're struggling with, everything that you want it to have context on about you. Lastly, the claw.md file is just a file co-work to get instructions for what to read. So, claw.md will tell it read those three things before you start working to get context. Now, once you have these four files built, claude becomes so much more powerful because it has consistent

[4:23] context and memory about why you're doing what you're doing. And this also improves its writing capabilities quite a bit, especially if you specify how you like and don't like certain things written. So before you do anything else, before you work any more in Claude, I recommend making these files because it will make things so much better for you. Now, to make this process easier to make those files, I built a Claude skill and it's free where it will interview you and ask you a bunch of questions and use your answers to make those files for you. So I've linked that skill that will interview you to make these markdown

[4:52] files down below. So using that, just open a new chat in Claude, drop that skill in, and then just say run process. It will interview you for 10 to 15 minutes, and it will spit out those three markdown files as well as claude.md. You want to drag those into your context folder. So all four in there, and then we can start working. So that's setup step number one. Very powerful and very useful. Make sure you do that. Now, setup step number two is to download a texttovoice software if you want to use it. This one's optional, but I love this. Personally, I pay for Whisper Flow, and I've linked that

[5:24] below, but you could also use other ones like Super Whisper, and there's several others. What Whisper Flow allows me to do is just press the function key on my keyboard, and then I can just talk to my computer and it will transcribe my voice to text, and then I can use that to feed Claude my information. The reason this is so helpful is because talking is four times faster than typing. And if you ever typed and kind of tripped over your own fingers, this gets you out of the way. Whisper Flow is really great because you can ramble and it's smart enough with the AI it has inside it to

[5:51] be able to dduplicate things you say, skip random pauses and make the words intelligible regardless of if you spoke it clearly or not. Now, you could of course use the talk to text in Claude, but I prefer to have one thing that I can use across any application. So, for Whisper Flow, I've got that function key across Slack, across Google Docs, across Claude, anything I'd need. All right, so now at this point, we have the Claude desktop app downloaded. We built the folder structure. We've got the about me documents and if you want, you've downloaded something like Whisper Flow and got set up. The last piece in the

[6:22] setup step that I recommend is to download and install the Sandcastles.ai MCP. If you're using Claude for social media growth, Sandcastles is the number one tool that will give Claude content superpowers. Think of Sandcastles like a bridge that connects all the social platforms directly into Claude. So, you can just ask stuff in Claude and it will use real social data automatically. The MCP is just a fancy way of saying the plug-in that puts sand castles inside of your claude. Now, not all of the workflows that I go through in this video today are going to use the Sand Castle's MCP, but many of them do because if you want the latest data and

[6:57] you want insight based on that data, you got to get the data in somehow. Sand Castle is the best way to do it. If you want the MCP, go to sandcastle.ai, sign up for an account. As long as you're a pro visionary or Titan user, you can go to settings and connectors, download the

[7:10] Claude MCP, and then install it. following the video that I linked below. Now, as we go through these five workflows in this video, I'll be super clear when you need the Sandcastle MCP, when you don't. But either way, Claude is the foundation that we're going to run all of this on top of. And all of the Claude skills and the instructions for how to use those skills that I talk about for each of these workflows will

[7:29] all be linked below for free for you. All right, the first Claude workflow that I want to talk about is how to deep analyze any channel on social media. And I use this specific workflow on my own channel several times per week, but I also use it on competitor channels. And you can do this for any channel across Instagram, Tik Tok, or YouTube Shorts using Co-work. First, let me show you what the end state is going to look like. Once we have this done, we're going to end up with a visual breakdown like this, which will take any set of videos that you give it and break out

[7:56] the best topics, hooks, formats, and non-obvious patterns so you can understand what's really working on that channel. If there's nothing else that you use AI for when it comes to content, make sure you're analyzing your own channel so you can figure out what hidden and non-obvious patterns are there across the winners so that you can double down. So, this is exactly how we

[8:15] set this up and how we run it live. First, I like to start in the Sandcastle's web app and just make sure whatever channel you want to run this on is in your watch list inside of the channels tab. Just go ahead add that so it's in the watch list and you'll be good to go. Once it's in the watch list, go to the videos tab in the Sandcastle's web app. Click the channel filter and select that channel. Now, in order to run this analysis, you're going to need to deep analyze through Sandcastles any of the videos that are in the date range that you care about. Now, you've got two

[8:42] options here. You can either analyze all the videos within a specific range. So, you can say last 3 months. Oh, there's 50 videos. Boom. I'm going to analyze all of them. Or you can sort by outlier score. Still constrain the date range to like 3 months, but only analyze the top 10 or the top 15 based on performance.

[8:58] You can pick what you want to do. Personally, I like to analyze my entire channel so it has both the winners and losers to differentiate the insights from the winners, but you can do whichever you want. 30 to 60 days is what I recommend for your own channel. Now, once you pick the date range and set whatever sort condition you want, in the header, you'll see how many videos map to that filter criteria. Now, when you want to analyze these, you have two options. You can go to Claude via the MCP and say, "Hey, for this channel, I want you to analyze this many videos, or

[9:26] you can first analyze them in Sandcastles, which is much faster, and then once they're analyzed, you go to co-work and have it do all the heavy analysis." That second option is what I recommend. So, in Sandcastles, either hover over every individual video and press the analyze button, or go up to bulk analyze and type in whatever number you see on the header if you want to analyze all of them. And just note this will cost you one credit in Sandcastles for every video you analyze. I'm just calling that out. Okay. So once all the videos are analyzed and I see the green check marks in Sandcastles, I then go to

[9:55] Co-work and I start this deep analysis process. And the reason I like to analyze in Sandcastles is it's just faster in the web app than going through the MCP for this specific piece. All right. So in co-work, I start a new chat. I make sure my Callaway-Cowwork folder is selected and then I drop in this Sandcastle's channel analysis skill which I've got linked below. Now, when you run the skill, it'll first ask you how many videos you want analyzed across which date range. If you already analyze them in Sand Castle, it'll be ready to go. But if you haven't, you can then instruct it to analyze however many you

[10:24] want via the MCP. And that's it. You wait a few minutes and it will run the entire analysis based on what we've coded into the skill for you. And what's cool is if you open this artifact that it gives you in Google Chrome, you'll see that this is a dynamic visual web page. So you can see all the thumbnails are loading in. You can click on any of the videos and it will take you right back to Sandcastle's where that video came from. So this really is as dynamic of a content strategy breakdown as you could have. Now when I run this channel analysis on my own channel, the insights

[10:54] are extremely valuable. All I've done from month one to month two on my Callaway Marketing is just run this analysis and do what it said. and my growth has really picked up. Now, of course, once you do this deep analysis, you've got all that data piped into co-work. So, you're not done here if you don't want to. You've got all the transcripts and all the detailed information. You can ask for anything else. There's dozens and dozens of other queries you could run on top of this data. You could also set up a recurring task to have co-work refresh this every 2 weeks and just ping you when the

[11:23] report is done. And if you wanted to do that for you, just ask it to set up that recurring task and it will do it automatically. So, that's the first workflow. content strategy analysis for your channel and your competitors. All right, workflow number two does not require the Sandcastle's MCP. And this one is called the audience bullseye builder. One of the most common problems I get asked when I work with business owners on content is how they can get top content performance while still having a super narrow niche. And when I explain it, I like to talk about it as a dart board or concentric rings around a

[11:52] bullseye. Let's say the center of the bullseye is your exact niche, high ticket B2B tech sales, for example. And then what you do is you draw rings outside of that getting broader and broader ring by ring. So one ring outside might just be B2B tech sales. One ring outside that might just be B2B sales. One ring outside that might just be sales. And then the final ring might just be [music] business. And this cascading set of rings creates what I call an audience bullseye. Now the power of this is trying to figure out what should your ideal content mix be. For every seven videos you make, should you

[12:24] make them at level 5, 4, 3, 2, or one in the bullseye? How do you stack it up? [music] Now, every niche is going to be different and it requires experimentation to dial it in, but I recommend most people start with a 322. Three videos in the bullseye, two videos between level two and three, and two videos at level four. You don't want to make any videos at level one, the broadest business in this case, because it's going to bring you a lot of noise and people that are not qualified based on your niche targeting. Now, the reason I'm talking about this here is because the clawed bullseye builder is a skill

[12:53] that allows you to build out these concentric rings and it will work through what your niche positioning is for you. It interviews you and helps you make this five tiered bullseye visual. And this will help you set your content strategy. And again, the skill file to do this is free for you below. It doesn't require any cost or anything to run. So, if we run it, for example, here's what happens. The first thing it asks for is for us to describe our niche. So, I might say something like, "I help business owners with social media growth, and my specific goal is to help them turn views into dollars so

[13:20] they can both build authority, but also monetize their audience." And this skill will ask you a few questions to help you narrow down and really define that exact ICP, that single person that you could have in a chair that's the perfect viewer for you. Now, once it's defined that, it will help you build out those five rings, and it will explain the total TAM size of each ring and the way you should think about targeting. And I find this to be a super helpful tool when trying to hone in what your content mix should be. This one visual will really help add clarity for people with

[13:48] narrow niches. Again, the skill file to run this super simple linked below. Open a new chat, drop it in, press run, and you're good. All right, Claude workflow number three is called the outlier video pulse. Here's how it works. My goal to try to preserve what's left of my sanity is to try not to scroll on social media to do research. But in order to figure out what's working in the niche, it is objectively helpful to look at what your top competitors are talking about just to have a sense or a pulse for what's going on. So using Claude, I built an outlier pulse skill. And it's very

[14:18] simple, but this is super helpful when you set it up. What it does is automatically give me an ordered list of all the videos posted by my competitors and it refreshes automatically every morning at 7 a.m. And right now I have it serving up in Claude itself. But if you wanted you could connect Slack or Notion into Claude as a connector and have it drop it directly in a Slack

[14:37] channel or directly in a notion page. Now all I have mine doing is just adding the outlier score, sorting it by the outlier score, and just giving me the raw link so I can open and watch the video. But of course on the way in, you could also deep analyze every one of those videos and have it give you a bunch more data as well. So here's how you set this up if you want to build one of these outlier pulse detection systems. The first thing I do is go into the Sandcastle's web app and I set my watch list with all the competitors that I want to track. Just way easier to do

[15:03] this in the web app. So go to the channels tab and then build your watch list. I've linked a tutorial below if you want help with that. Now you've got two options to run this skill and I've listed both of the Claude skills below. The one that I'm running right now is the outlier detector. It'll only pull videos that are above 25,000 views and 1x outlier score from channels in that list within its height date range. We're going last seven days. If you want to pull every video regardless of performance, you can run the all recent video, the all recent skill that's linked below as well. So, in this

[15:33] example, let's run the outlier one. And again, super simple. Add a new chat, make sure you got your folder, take the skill, drop it in, and just say run. Now, the good part about this workflow is that it doesn't actually cost any credits on Sandcastle. still uses the MCP to pull all the metrics, but you don't have to deep analyze the videos in order to get them put in this table. So, you can pretty much run this infinitely

[15:52] at infinite scale and you'll be good. Again, just to zoom out, the goal of these workflows is to speed up the time you typically spend doing something that's low leverage or do it for you to free up your time to do things that are higher leverage. Two sides of the same coin. This one does both. Now, you don't need to scroll at all, but you don't miss anything cuz you can just go to this every morning, watch, watch, watch, watch, and then you're done. you can break your phone and not watch social media. This type of thing, if you schedule it to run with scheduled tasks

[16:18] in co-work, especially if you connect it to Slack or Notion, it is magical once you have it set up. Now, one other option, if you don't want to use Slack or notion, you can actually have it set to a mini live leaderboard that is just a web page that Claude automatically updates and populates. So, you just go and hit the URL and refresh it every morning. You could do any of those things. Whichever works for your workflow, just describe it and co-work will update the skill. Also, you can of course change the parameters for how often this runs to like 6x or 12x per day and get this more real time. You

[16:47] could also say every time one passes these thresholds, I want you to ping me in Slack and I want like a real-time alert system. I'm doing it more like one time a day that I can check on my terms. You can also bring it in as an outlier proactive detector one time per day. So, you have full flexibility. You can just customize it however you want. All right. Workflow number four is a slight variation on top of the channel analysis that we talked about in workflow number one. This one's called the creator breakout detector. And this skill is cool because it allows you to identify the exact moment or the exact video

[17:17] where a specific creator broke out where they were kind of going along like this and then boom, they had a spike in performance. This will identify when that happened, pull the video for you, and then you can deep analyze around it to figure out what specifically caused that change. I find this to be extremely helpful when you come across someone new, especially if they're smaller, but have recently grown, and to reverse engineer their success. So, here's how this one works. Like always, new chat, set the folder system, drop in the creator breakout detector, and press run. Now, again, with this skill, you don't have to spend any Sandcastle's

[17:46] credits if you don't want to. This is pulling all the surface level metrics to figure out where the spike happened. If you want to deep analyze from there, you can, but you don't have to. And so, for this example, we'll run it on my channel in co-work. And let's do it. Now, by default, this skill is designed to look back over 2 years, so 730 days. And we're doing that because many creators have had a long arc. This will obviously take tens of minutes to go through all that video data. So, if you want to be quicker, you can just reduce down the scope to 45, 60, or 100 days. So, for

[18:14] mine, for example, I've only been posting like 75 days on this channel. So, we'll just set that and we'll go. Now, once it runs, again, this will give you a super helpful visual report that chronologically maps the progress and then shows you where those spikes occurred. If you can't already tell, the whole goal here on the content research and ideiation is to figure out what are the outlier performers. And then let's go all the way down the rabbit hole to figure out what happened. What was different about the topics? What was different about the hooks? What was different about the formats? What is non-obvious? That is where all the juice

[18:42] and the alpha is if you do this content research. So these skills are meant to like speed up that process so you're not searching for needles and needle stacks. Immediately just hands you the needle proverbally with the metaphor and you know exactly what to look for. All right, workflow number five, the last one is the hook machine. And some of you may have already tried this one before, but I'll link a video below if you haven't where I'm going through this in more detail. For this one, you are going to want to use the Sandcastle's MCP with credits because you're going to deep analyze as many videos that are

[19:10] relevant, extract out the exact hooks and then use those hooks to build a hook machine for you to generate new hooks with. Now, this one is probably the most advanced Clawude skill workflow that I built if you look under the hood, but is extremely powerful for writing net new hooks that still maintain creativity,

[19:26] but use data. So, here's how it works. The hook machine first starts by taking in one or several channels that you specify. I recommend doing it with one like your own channel to start if you have winners or a single competitor if you don't. Again, to make things easier, make sure whatever channel you're going to give it, it's already in a watch list in Sandcastles. And ideally, you've already deep analyzed those videos in the Sandcastle's videos tab before you run the hook machine in Claude. Now, once you run this, what happens is pretty magical. First, it will take whatever channel and whatever videos you've specified and it will extract out

[19:56] the actual written hooks. It then clusters those and tries to find a pattern, storytelling principles that you used commonly across the winners that it can kind of pull out and build a rubric around. It takes those principles from whatever channel you gave it and combines it with the fundamental storytelling pillars that I've hardcoded in, combines that into one rubric. So, think of it like 15 or 20 rules for writing winning hooks, mostly based on the channel you gave it, but also based on what I know to work as well. When you feed in a new topic, that rubric is used to write new hooks, and it grades them

[20:29] accordingly. The coolest part in my opinion is that you can feed it your own hook and it will grade it and then give you alternatives that are better grades based on that rubric. So the whole thing is kind of like this macro take data build rubric, use rubric to generate and revise hooks that are given. The whole reason I built this because I was trying to figure out how we could use claude and co-work to write winning hooks but still leverage the data and not have it sound like AI slop. I wanted it to feel a lot more organic and creative. So, this is the best and closest solution

[20:59] that I found. Again, if you want to run the hook machine skill, it is linked free below. You're going to want the Sandcastle's MCP and you want to deep analyze videos to run it, of course. Now, before I end this video, I want to just call out a few other contentbased MCPs that are working like Sand Castles, but tackle different pieces of the content stack. Now, transparently, these

[21:17] three MCPS I have not used extensively. I've tried some of them, but I haven't gone down the rabbit hole. So, if you want me to make a video deep dive in the future about any of these, make sure you drop that in the comments. The first one is the Claude Remotion skill. Remotion is the world's best AI editing skill inside of Claude right now. So, using this, you can create anything from simple animations all the way to pretty complex edits all programmatically from Claude. The second one is the Higsfield MCP. This is one of the leading tools right now for generating top quality AI visuals directly from the Claude

[21:49] interface, either Claude Code or Co-work. And lastly, my personal favorite is the Beehive MCP. Beehive is the first email platform ever to launch an MCP. And this allows you to use Claude literally to write emails and analyze your email subscriber list through Beehive, but via Claude. All three of these are extremely powerful and I've linked them below if you want to play with them. Again, I haven't used them extensively, but I will test them

[22:10] if you guys want me to in the comments. All right, guys. That is all I've got for this video. As promised, these are five of the most helpful clawed contentbased workflows using co-work and using all the skills below. They don't produce slop and they help you improve your content and content strategy much faster. Now, I've got several more of these claude skills in the chamber specifically around ideiation, script writing, and more. So, if you want me to make a part two to this video where I do another batch of five, comment the chef like usual and let me know. Say, "Give me the MCP tool chef." And I'll know to

[22:41] make a second video. As always guys, I'm trying my absolute best to give you the non-obvious stuff that I just don't see covered all the time in this space. If you're a serious creator or business owner, you can probably already tell this is going to be one of the best channels you could possibly watch. So, make sure to like, make sure to subscribe, and drop in the comments what you want to see me cover next. And lastly, guys, make sure you download all the free stuff in the description. I spent hours and hours making all those skills, organizing them for you. They're right there for you. So, take those and

[23:06] it'll make it way easier to use co-work to grow your channels. Thanks again to Anthropic for sponsoring this video. We will see you guys on the next one.

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