# The Art of Yapping (full guide to talking on video)

Channel: orenmeetsworld
Video: https://www.youtube.com/watch?v=CS0A4hJfcy4
Duration: 18 min
Language: English
Words: 4665
Transcript page: https://viewrankai.com/tools/youtube-transcript/CS0A4hJfcy4

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[0:00] Today, we are going to talk about the art of yapping, how to talk on the internet, why it's so powerful, exact frameworks on what to say, how to write, where to edit, all of the different styles of yaps, a complete playbook for talking into your phone to change your life. And thank you to HubSpot for sponsoring this video. I just got back with the fam from Coachella. You'll notice if you look at my content, [music] I was doing a lot of yapping there, just talking on the iPhone, minimal graphics, about what I saw, why it matters for brand strategy. In pretty long, two or three-minute videos. I

[0:31] thought it'd be a great time to tap into this strategy and explain how to use it. Let's lock it. So, the other week, my boy JT dropped this video called I really think you should become an influencer. And in the video, he details that even though you see all of this content like the end of the influencer age, or AI is going to replace creators, in reality, everyone we know that's done it has gotten this like massive outsized value. And it's not just about, "Hey, I'm going to make all this money." or

[0:56] "I'm going to get this huge following." Talking on the internet and yapping is like the simplest version of that, right? Yapping is just putting a camera on, an iPhone camera, not caring about anything else, and just talking. Easiest, most straightforward way. But, I think it's important to understand like the repercussions, like how this impacts all the other things in your life, right? So, the primary method of business and personal communications now is short-form video. We see it in all the feeds, Instagram, TikTok, LinkedIn, Netflix is introducing vertical video, X wants more original video creation. And when you go online, you're being shared with your friends in your group chat,

[1:30] with your wife or your husband, you are sharing reels and TikToks. This is an innate part of our culture, and it's the same thing in business, in Slack groups, in team groups, people are sharing content. And so, if you ever, you know, work in marketing or as a creative, and you want to make a good ad, even if that's on TV, even if it's like a text design, it comes down to understanding video and this attention complex. And if you ever want to market your business or build your career, having the ability to do that yourself or manage others becomes really important. And what was interesting to me is the number one

[1:58] value I got as someone who started making content at like 37 was becoming a better communicator. So, I'd always been quieter, more introverted, and in the right scenario I could spit out a lot of quality information really quickly to give people context. But my mind always worked faster than what I would say. And so it just be this like stream of consciousness. But when I started making content, it allowed me to think in a more compelling way. I'd be, "What message am I trying to get across? How do I get this person's attention about it? How do I dispel the limiting beliefs they have around what I'm saying? And

[2:29] how do I present a story they're going to pay attention to that's going to get them from their perspective to the finish line of whatever I'm explaining?" And now I think of all the conversations like that. It's made me a better salesperson. It's made me a better marketer. It's made me better at articulating ideas in important scenarios and just more personable overall. And that's such a huge impact from simply talking on the internet. And the last impact is the ideas it's facilitated in my life, right? So, if you watch a lot of my short-form content, it's about ideas. I am fascinated with putting out original concepts. And so I'm constantly

[2:59] workshopping those bits with the people around me. Like I have one right now about how your zip code over indexes as a factor as to where you go in life. I have another one about how people don't really need like McMansions and these big homes. And the ideal home size for almost everybody is like 1,700 square feet. And like I have all these ideas that I'm kind of workshopping. And I have these conversations with people where I bring it up. They know I make content. We talk about this idea. They share their opinions. We facilitate just kind of more interesting valuable combos because we're able to think through so

[3:25] many of these because we're articulating ideas. It's just led to a more thoughtful life. Speaking of yapping, if you want that content to do even more for you, LinkedIn is an extremely slept-on platform. What I love about LinkedIn is it doesn't matter about the views. The quality of the views is so high that you cuz you're reaching actual professionals, potential clients, those who might hire you at a job. Even if you get a handful of views and likes, it's going to be people that can make a real career difference. That's exactly why HubSpot put together this free starter pack. It's called the 10X Your LinkedIn Game Starter pack. Inside you get Adam

[3:53] Biddlecombe's growth guide, the exact playbook that he used to go from zero to 100k on LinkedIn under a year, which is also what led to a HubSpot acquisition, so it clearly worked. You get Mind Stream's one-page cheat sheet, this kind of thing you can print out and keep next to your monitor to remind you to be attacking LinkedIn each week, and you get a LinkedIn profile playbook. Covers the fundamentals how to optimize your profile and build content that performs there. My favorite part is the personal brand section. It's about building a consistent perception of what you're known for across your photo, headline, summary, and the content you post. If

[4:20] you've been yapping anywhere else and neglecting LinkedIn, this is your sign to start, and especially if you're making brand content, do not sleep on LinkedIn. The link to HubSpot's 10x your LinkedIn game starter pack is in the description, it's free, grab it. And thank you for HubSpot for sponsoring this video. But if you want to start, let's tap into types of yaps. And I'm going to go into how you actually write and make the takes. And so this is all important for a vernacular. You want to have the right terminology, be able to talk about and explain it, the right examples. But this is an example from

[4:46] Brandon, who's great on TikTok. He is just talking. He doesn't even have captions. This is a standard yap. He turned his iPhone on, he's added a graphic like at one point in here, but he is literally just talking to camera. Same thing with this, she's going through the best chicken Caesar wrap in Orange County. Simple enough content, but she is literally just on camera and talking. That is the most basic yap. You do not need anything else. Now, I highly recommend for almost everybody that you put the actual captions of what you're saying on it, but this is a standard yap, nothing else required. Now, slightly more advanced is the walking

[5:19] yap. This is my friend Christian, he's a a yap king. We'll talk about some of his techniques later here, but this is when you are literally just in motion talking to the camera versus just sitting there, which I don't recommend to start out unless you have a good understanding of what content moves. It's too many variables, but the common technique people will do is you're able to kind of stay in motion, you're talking, it seems

[5:38] more like a FaceTime with a friend. Yeah, this is Tom, noted cut 30 grad, his handle is Bonus Footage. He's doing a car yap. That's when you're in the car, he's not even looking at the camera a bunch. He's kind of going back and forth with that very candid environment of just sitting down as a part of your day and talking. And those are the base yaps. So, if you before you even get into graphics, before you get into overlays, any of that, if you just want to start talking on the internet, you basically pick one of these. Standard yap where you're sitting down, walking yap, car yap. It was just worth having

[6:04] inside your purview. And why these matter is it's about the candid setting. It's about the easy scenario, the ease of recording, about not making yourself have to worry about I need a set, I need this, I need that. All of these are just a simple tripod. Mine is literally right here. It's in a Tumult Tech from Amazon. It expands out, legs on the bottom,

[6:21] Bluetooth remote. It was like 50 bucks. Or one of those little dash cameras that connects to the MagSafe on your iPhone. Then you get into the next level yap where we call graphic yaps. These are yaps where you're actually placing stuff over your video to make it more compelling to watch. Cuz you'll notice if you just talk, you need to be pretty compelling to get your value prop across, but it's still great practice and great to do. But graphic yaps help keep attention by just providing examples of what you do there. Another Cut 30 Grad. She's doing what we call basically graphic yap. Where you don't

[6:46] care about the production at all. You just put the graphics over. And she is using the overlay function in edits or CapCut. Literally, you just put stuff on your camera roll, you just hit overlay, you can put it over, and you can adjust the length of the clip to do roughly a clip every 2 seconds, which is what we recommend for people in Cut 30. And all this does is it makes it that her story is more compelling cuz you always have something to look at. And this video ripped for her. And a great thing to do is if you're planning a video and you think it's going to be about 60 seconds,

[7:10] get 30 images. That takes way less time than you think. If you don't want to think out your framing slightly more, it's another Cut 30 Grad. He sets it up really well where he frames himself on camera and knows he's always going to have a graphic above him and he gives himself space to do that. Note his head placement, the caption placement, and the graphic placement. This is if you are the kind of person who the the chaotic one gave you a little bit of didn't feel great about it, this is an awesome one where you can literally copy his framing. Always make sure your graphics are vertical so they're easy to

[7:36] overlay. And it's easy to both look at him, read the what he's saying, and look at the graphics roughly at the same time, which is how you keep a really compelling yap going. Now, I do a full-screen overlay a lot, cuz if visually I like it visually. So, you'll see I am talking. This is a slightly more professional camera, but I'm putting full-screen 9 by 16 images that I edit in Canva that go over the screen while I talk. And again, I am shooting for that one for every roughly 2 seconds that the video is going. And you will see a lot of the more design-focused

[8:06] creators, people who get really into it, do these kind of really cool setups where they'll put in graphics in and out, little video. And you can get as advanced as you want, but it does not matter. The key to the yap is you just do it. The whole thing is set up to make you want it to be easy. So, now that we know what those formats are, what do you actually talk about? I'm going to give you five frameworks to use for your

[8:26] yaps. The first one is a strong take. So, Christian, whose videos I showed, he's the king of this. He can make a strong take about anything. He will be in Orlando, and he'll be like, "Orlando is the best sports city in North America." He'll be in Philadelphia, and he'll be like, "Champions is the best sports bar on the East Coast. Black

[8:43] pizza is the best in wherever." Basically, you have a strong take, you say something is the best or you say something is the worst, and then you defend it. And this is a really easy way to get your yaps going, cuz it forces you to have to have a really strong opinion. And then people are going to respond to that opinion positively or negatively. And conversation is what drives videos. So, if you feel passionate about something, you can put it inside that. It's something worth talking about. And to put this in in perspective of anything you can yap about, and we'll talk about the things in your life, etc., later. Every beauty

[9:09] product is the absolute best concealer for people with X skin. This is the superior energy drink versus that one. This is the best choice for your influencer marketing software, whatever it is. But forcing yourself into a strong take means you have to have conviction, and you basically have to make something interesting, and it's going to generate conversation. Now, a second, a variation of this that I do all the time is strong take into education, where you say something, but you're just using it as a hook, as a setup. So, I did this with Coachella, where I was like, "There are way too many Coachella influencers. The brands

[9:38] can't possibly be getting value out of this. That's a strong take. But then, I immediately go, "Well, let's actually break down content supply and demand." So, I immediately pivot to education, where then I'm talking about, "Well, it's not actually too many influencers because the demand for the content is so high, and the content outperforms it typically." And I break down the differences between evergreen and current content. So, that hook is literally just leading me into something educational. That's a great way to think about your content is whatever you use to get people's attention, as long as you're providing value and not being super clickbaity on the back end, it's

[10:06] about starting the conversation. The third style is a small epiphany. It's like a relatable thing that you see all the time. Do you notice how husbands always do this? Do you notice how East Coast people are always doing that? Notice how we like, just basically going into the things that happen every day and finding something funny and relatable. It's an awesome way to look at this. What are the things you always see yourself doing or unexpected or funny or a shared experiences that you can talk about? Cuz people feel some kinship with that. They either go, "I've never noticed this." Or they go, "Oh my god, that's so funny. I hadn't thought

[10:33] of that." They're like, "Oh, yeah, I do that too." And then build camaraderie in the content. Then we have humor yaps. Just saying something funny or a funny scenario that happened or making fun of something. Like, there's a yap who goes around critiquing all these different places in LA that are like overrated. And then we have story time, where you're actually going to tell a narrative of something that happened in your life. Hey, this thing happened. I

[10:52] just got rear-ended at blank and blank. And I can't believe that Z happened. Strong takes, small epiphanies, and story time is like the foundation for 90% of the content you can make yap. You notice what I didn't say? I didn't say my top three favorite whatever. I didn't say three ways to run e-comm or this is

[11:07] my motivational speech. None of that. These are all narrative arcs or strong opinions. If you are thinking outside of that box and it's generic, it's not going to work. So, then how do you actually come up with the ideas to do this? So, I call it a yap map. So, how do you start a yap map? A yap map is basically, let's say it's a whiteboard or a piece of paper or a note app in your phone where you're writing down stuff. And usually what I recommend is you take some time out of your day. It's a commute time you'd normally be scrolling, and you just map out things

[11:31] that that happened to you. And so first is the touch points of your day. What happened at work? What happened in the morning? So did you What kind of food did you get? Any conversations that came up? Any meetings that happened? What are the little things that happened? And so this is the constant source of my content is more business content focused is a question that came up that I had to explain. Why do people do influencer marketing at Coachella? Should we be doing that as an accounting brand? And I

[11:52] answered you're like, you know what? This is actually a good content topic for a video. Oh, I'm at lunch with somebody and they're talking about how they're depreciating their G Wagons for their business. Jokes that came up, movies that people saw, whatever it is. You'll be surprised how small it is. And people are all talking about watching the same TV show. Do you have an opinion or perspective on that based on your background? Same thing with your personal life. What are those

[12:08] interpersonal things that happening? Dating is an awesome source of like, "Man, have you noticed guys are always doing this? Why is it so hard to find, yeah, a trad wife in Minneapolis?" Whatever it ends up being. Then the media you ingest. If you're reading tweets, if you're watching stuff on Instagram, is there stuff happening that you can respond to? "I don't like this

[12:23] trend. This news thing is crazy." Another big one is your shower work out thoughts. A lot of people will be like processing things in the background. the few times in the day they're not on their phones. You'll start to notice, "Oh, there's like these little things that are coming up that I'm thinking about. Would that be a good video topic?" And so with all of those, your goal is just to get three or five ideas down a day. That's always what I'm trying to do. And I have hundreds and hundreds and hundreds now. And then, on top of that, once you have an idea, you need a take. What is my take? Do I have

[12:46] a strong opinion about this one way or the other? Do I have a story I can tell about this? Or do I have a relatable thing I can break down? And that is literally a map of content that you're going to be able to make. And I recommend just doing that every day. And you'll be surprised even if you put one down and three down the next day, you're going to start having a big list of

[13:00] topics. So then how do you script it? How do you script it? Yeah. So a couple of frameworks for this. I'm just going to give you a few and you can start experimenting with your own. But the first is hook, story, point one, point two. So how does this work? Hook, you say the thing that you're going to talk about in the video. Like, "Kit Coffee is

[13:13] the best coffee shop in Newport Beach." Then you tell a story. "So I was getting a latte uh the other day with two friends of mine who are realtors. They wanted to go to this shop. I wanted to go to this shop. X happened, Y happened." And you get to wrap the narrative of why you think this is the best coffee shop. But do you have an anecdote from your actual life or do you have a story of somebody else? When Steve Jobs was 19, he did X and Y. My friend has blank happen. So basically you hook them, you tell a story that keeps them retained, then you get into

[13:36] your two points. This is the best because of this and this is the best because of that. Awesome framework for a yap. The next one, which I like to call the eight mile, is you do your hook and you call out the opposite argument and then you make your point. So for instance, if you are taking a strong position about something and you want to talk about a great piece of software or why companies shouldn't do X or Y, you say it and then you say, "Now people might say this or that." You basically explain all the things that people would argue against you and disprove them and then get into why I

[14:02] say this because of that. And so then you're basically getting rid of all the objections people have like right up front and it keeps people retained cuz they're probably thinking these things and you're explaining them and then you get to your reasoning. And this all works exactly the same if you're doing like a personal anecdote. Hook it, you tell the story. Hook it, you talk a bit about the scenario, and then get into your points. Another version that I like to use all the time, this is the last one I'll mention here for frameworks, is

[14:23] the the four things or the five things. So I'll say something like, "Hey, here's observations I made at Coachella as a brand strategist." And I'll basically make four mini videos. I'll say, "I saw this thing and I have a strong take about it. I think Nike's falling off because I didn't see any Nikes on feet. I think Gap is doing a great job because the lines were out the door and everyone was buying X or Y." I'll do like three or four of those and people will stay through to the next one. That's all you need. All you need to get started doing this is to take those frameworks, take

[14:46] that style of yap, any of the ones I called out, write down some of those ideas and fill in these and that's how content works, how everyone makes content. And then I want to remind you, you are there to light people up. You're there to get people excited, to make them laugh, to have them be thrilled. So be excited, be passionate, care, have fun with it because that really comes through in the phone. One of the advice I give a lot of my friends is try to make content, they just look like they're not having fun and if that's the case, it's probably not going to do very

[15:10] well. People are going to feel that. So quick notes on recording, few things there. Just to get tactical on this. iPhone with a mic, I use a Rode plug-in USB-C mic for the phone. You don't need anything more than that. But you should get a mic to do it. You can also use the

[15:21] Apple EarPods. AirPods do not work. Couple ways to do it. One is just record and talk and talk slowly enough that you can just keep it going. The other is what I do, which is called the Recut method. So, I will talk. I will take a breath whenever I need to think of something or look at a note. I will just stay quiet. I will make sure I maintain eye contact with the camera until I'm quiet. I'll take as long as I need to think about my next thought and then I'll go look back at the camera, make sure I'm looking at it, and then speak

[15:44] again. And then you can use I use an app called Recut. It's like 20 bucks or something. You can do it inside a lot of the editing software, but you can just basically chill all the silences in between and edit down your video. It's a really effective way to do it. You might end up with a six or seven minute clip cuz you're taking a bunch of pauses, but allows you to think and get your

[15:58] bearings before saying the next thing. And the last piece of advice I'll give you when recording is that redo the start at the end is always a crucial one because usually when you start and you begin your recording, it's the most important part of the video, but you're the most awkward, especially when you're new. But by the time you're done talking for 3 minutes, you're in a much better mood, you're in a much better flow, and I would just redo that intro a time or two, and you have a really easy time editing it. When you do this, you can do this directly in the TikTok app, but I

[16:22] would recommend doing it in CapCut or edits. Then you can bring it into any of those, and you can add the captions that you have, and then add a title. These are really important to do. I'm not going to get too deep into them, but I will have a cheat sheet down below that you can grab on this. And I will remind you, no matter what your age is, your expertise is, if you haven't seen any of my videos about this before, people want to hear from people that are at their

[16:42] level or a level right above them. Doesn't matter how experienced you are or not, it's about sharing that journey. And also on the opposite end, there is nobody who is too old or in too weird a niche to do this. It's just about getting [music] through it. We have this month's community call coming up the first few days of May. I have the sign up down there below if you want to workshop any of this, any questions you have. We do live Q&A in all of these after we do some training. It's a great time to connect with myself and with anyone else like in the community who's

[17:07] dealing with the same stuff. A lot of people meet in the chats. That community call's below. The next Cut 30, if you want to do this with a group, I would recommend just go and get started with what I have here. If you want to do this with 30 days of accountability, [music] the next Cut 30 starts early May as

[17:18] well. We do them roughly every 6 weeks. So you have 30 days of doing this with a team and coaches and curriculum. But overall, I cannot overstate what said in the beginning, what JT said in this video, that I really highly recommend that you become a creator. Even just to learn the skill set, to learn the communication, you get thinking about the things around you, to understand how the modern world works. And then on the high end, to significantly [music] change your career trajectory, be able to make money on the side if that's something you're into, and to participate in this new economy that we once-in-a-lifetime [music]

[17:46] opportunity of getting free attention on the internet from. Thanks for watching. [music]

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