# The Business Model Making 20-Year-Olds RICH

Channel: Brett Malinowski
Video: https://www.youtube.com/watch?v=Ba-gMcAjQ4U
Duration: 1 hr 6 min
Language: English
Words: 15498
Transcript page: https://viewrankai.com/tools/youtube-transcript/Ba-gMcAjQ4U

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[0:00] all right so how much money do you make yes so right now we're ranging between like $100,000 per month with our agency and that's profit yes wow okay how old are you 20 years old okay so what do you do so pretty much what I do is run something called a growth operator agency where I help creators make money online okay and you do that just like by helping them like sell a course essentially or exactly they have courses communities whatever let's say they're let's say it's you you know how to build software products I would help you sell your audience on how to start a no Cod

[0:30] software company but what does not mean I just literally I literally just make videos on YouTube and then just sell a course to my audience like what why would I need you to help me yeah so the thing is like you have a big following right now right but if you were to launch a offer or a product to your like audience right now it will get drained really quickly right and the reason for that is because like a lot of people they like you they love you they want to buy stuff from you so the problem that you're going to face is who are you

[0:56] going to sell to after you sell your initial audience and that's where I come in to make sure that it's consistent it's scalable and it's predictable and things don't break like it's actually treating it like a business inste of just like me selling something to my audience and then moving on because if I stop if my audience if I don't get new people in my audience I basically run out of customers and it's not sustainable and that's also just the first step the first step is just getting people to see yourself so what would you do after people they see your content how are they going to buy it how

[1:24] are they going to be persuaded to actually want it in the first place how are you going to make sure that you don't drive yourself crazy by having to do all this complicated operations and stuff like that gotcha cuz I just like making videos I don't really want to run yeah okay so I think we see a lot of people on the internet say they make2 200 $300,000 a month on selling courses y so I guess you're like probably one of the best in the world at doing that and so I want you to like just like break down what is the best way to sell a course

[1:53] right now or what is the best way to sell a course in 2024 yeah so the best way to sell a course is going to be through something called a funnel so a lot of people right now a very popular thing is to make a school Community or to post Instagram reals and Instagram stories and just think that you're going to magically make money and this is why this isn't sustainable yes you can make a couple thousand do maybe $10,000 maybe even $100,000 but the problem you're going to face is how are you going to do that consistently so the best way to sell a course in 2024 is by building

[2:24] something called a sales funnel and that sales funnel needs to be predictable scalable and profitable right right and the best sales funnel that I'm seeing right now is something called an Ascension funnel and that's pretty much just getting people to buy a product buy another product and buy more products without you having to lose money on Advertising okay so you're going to Bas you're going to run paid ads that's your main system exactly because remember once you sell this course the first time you do your first initial launch you're not going to make money that much money month two month three month four we need to consist consistently make sure that

[2:57] we're making money okay so right now I have have a no code SAS course yep like how to make $10,000 a month with no code SAS we have like a 10-e challenge we have a template all this stuff and we just sell it for like $200 $300 basically and I sell that through my YouTube channel yep and so you're saying that if I wanted to go to paid ads and actually consistently make hundreds of thousands a month I would need to do things a little differently exactly 100% And the reason for that is because you're going to have to grow your following at an exponential rate every

[3:26] single month which at the scale that we're talking about it's going to be very very hard to do right you already have like around 400,000 subscribers how fast can you get to 1.5 million subscribers right it'll take some time do we want to wait that long or once we see that something is working the best the better idea or the better thing to do is like let's go ahead and make more money immediately and the fastest way to do that is through running ads and so I can literally just pay to get views essentially yeah you just pay pay for people's eyeballs okay great but you

[3:54] think that if I just so if I just ran ads to my $250 course what would happen so if you just ran ads your $250 course it wouldn't work as much as you think it would and this is the challenge that a lot of people face right and the reason that it wouldn't work is because people in you're following they already know like and love you but when you start running ads you're now selling to people that have never seen you before so it's going to be very hard to get somebody that's never seen you before to buy a $250 product on a website right so what

[4:24] we need to do is make your big product more digestible for the average person because compared to $250 what if we just sell them an initial product for $20 and then after they buy that product and they're happy then we sell them more products interesting so you're just like breaking it up to make it more achievable because these people they probably just don't trust me like I'm like just another kid with a Lambo behind me selling a course on an ad okay so let's just go how would you break mine up yes so obviously if I'm helping you launch a course I want to make money at as soon as possible you

[5:00] want to make money as soon as possible so back to my point of like we'll sell them like a $20 product for example we don't want to wait to sell them more products and that's the whole point of a funnel right so people they just met you they've never seen you before let's make them a no-brainer offer to buy a $20 product but after they buy this product the cool thing about a funnel is we can take them to another product so let's say we give them an initial product on how to make money with a no code SAS right after they buy this product we can

[5:29] give them the next thing that they'll need maybe you now you need a website template for your SAS or maybe you need a a line of code just automated for you right once people buy this $20 product now we can sell them on a $300 product and the cool thing about this is when we're running ads we're paying Facebook for people to see our our offer right but if we sell somebody an offer on the front end for $20 well we can kind of be more profitable cuz let's say it takes $20 to acquire this $20 customer well now we have free advert iing and we can

[6:00] sell our rest of our products on the back end completely for free okay so you're what you're saying is basically we're going to run an ad to people who have never seen me before yep and we're going to offer them a $20 course exactly and that course is one of like four pieces that we're going to eventually sell them in that same that same transaction but it's the first one they see and if they buy that we can essentially break even like the first one is like we spend $20 on ads just so they can buy a $20 course but then the very next thing they see because it's a

[6:28] funnel is going to be another offer and that's where we'll actually make money exactly like the whole objective to to like this type of funnel is for as many people to see you as possible but the challenge that we're going to face is to get that many people to see you we're actually going to spend a lot of money right so the solution is how can we get free advertising well if we sell somebody a $20 product and let's say it takes $20 to get somebody to buy that product well cool now we have free advertising so now we can sell them on the next page a $300 offer then maybe on

[6:57] the next page we can then sell them on a $400 $ offer and then maybe we get them to book a call for your higher ticket products okay so how are you choosing what to offer and when like what is what are the offers because you said the first one was like how to make $5,000 a month with a no code software or building software or something yeah how are you choosing what to show first what's second what's third what's fourth yes so it all comes back to being very logical about what people are getting so let's say your court offer is to help people make money with no Co s or what's

[7:29] going to be the first problem that they're going to face they don't know what it is they don't know how to make money like they literally don't know anything about it exactly right so that's what we would structure the rest of the pages to be so we take your initial product let's say your initial product has I don't know 20 course modules it has a bunch of different resources and tools and maybe it has like some different like copy and paste resources right well what we would do is we take a bits and pieces of that coure offer and plug it in the funnel okay so

[7:59] that makes sense it's like their first problem is they just want to make money and so the ad is like how to make money with whatever no code SAS right and so then the first product you're going to sell them is just like a $20 product on like literally just very high level how the business model works like you can make a software tool you can build it without code and you can just sell this to the world for $5,000 and so that's the first thing because the problem they had was they needed to make money and so you solve that first problem and you present it for a cheap offer of $20

[8:28] exactly is that correct okay interesting yep so we sell them the first product for $20 and what this is going to do is going to serve two purposes for one it's going to get them in a buying mood and then two now they're committing to the process like they're committing to actually going forward with this right but there's a few issues that we could face right and it's a few issues that they could face let's say they spend the $20 well well let's say it cost $50 to acquire a customer well technically we haven't became profitable yet right and their problem on their end is is now

[8:59] that they know how to make money through your course right through the initial five modules well what's their next step right what else do they need to hit the ground running so on this $20 offer what we want to do to really spice this up is add something called an order bump right so in the case of a no code SAS we'd add two order bumps right first problem that they may face will be ideas right what idea am I going to use so maybe we give them 20 ideas for another 20 bucks right the next thing they may face is like a template of a no code SAS so they can

[9:31] use that as well maybe we build it faster exactly maybe we add that for another $20 right so on the order page you see a $20 offer but then you see two bumps for $20 and another $20 well let's say 50% of people buy the bumps well if we spent $50 to acquire the customer well on average 50% of the time we're making $60 right so now we're talking we can get to actually making some money right and interesting exactly so so let me kind of that makes sense so basically you're running an ad for $50 and then you're selling these products and the first product they see is the first

[10:07] problem that they have which is how to make money with no code software once they make that decision in their mind okay no code software is how I'm going to make money then they have another problem and that first problem they have is what idea do they build exactly and then we sell them another product for their next problem and then you present them with their next problems then once you have an idea you need to build it well here's a template and so it's like you're walking them through one problem at a time and it's very logical yeah it's super logical and then the whole

[10:33] goal of that is to literally just you can spend 50 bucks on ads and you can make 50 bucks so it's free exactly and some people may look at that like well I just spent $50 but I didn't make any money well this is where you're going to make the money so people spend you spend $50 people spay end up paying $50 $60 whatever you don't make that much money maybe you lose $5 right well people are still going to have problems we can keep doing this on and on and on right so once people have the initial fundamental understanding of what the business model is they have the template and they have

[11:06] the ideas well then they need to know how they can really take this to the next level and start making some serious cash right so what we can do on the very next page let's say you have 20 course modules right and this is like really in-depth on how to make money with your no code SAS on the very next page we can sell them a $500 course and we would frame this as now that you have this product now let take this to the next level and actually help you implement this to start making money so it's like actually like deep tutorial 20 hours of

[11:36] all of our modules of like how to actually use bubble like the true course really exactly and people would love that that's what they want we're just selling people what they want and we're giving them solutions to their problems okay so it's like but this is all happening in the same transaction the same day right it's the same exact funnel so you have one you're selling the same product but you're literally just breaking it up to the best way for that person to learn about everything so instead of just going into one like you know nike.com where you see every product y you're kind of taking them

[12:04] step by step of everything they need but you're presenting just digestible amounts in order so because remember they don't they don't know you right so you obviously you would want to sell the $500 course is the first thing they see cuz you're going to make some money but the problem with that is they don't know you so they need to spend little amounts of money like $20 first and get some value and then you can digest it for them to buy the next thing so they're learning about me they're having they're learning about a problem then you give them a solution then their next problem once they made that last decision then

[12:34] the new solution so it's just like a stepbystep way exactly and this is on the same funnel so just imagine you have one page then you have another page and then you have another page so $20 and the two order bumps the ideas and the uh template is on one page now on the next page is where we can sell them the Deep dive 20 plus hours of educational content for $500 right and that's going to give them another solution to a problem they may have had gotcha and so then can it go further is there anything after that so right after they buy that product like I

[13:04] said they're in a buying mood and they're committing to the process so the next thing that they're going to need is or the next thing that they're going to want they're going to want to learn directly from the source right they don't want to just depend on the course where they have to figure it out themselves and go and research do some of like Google stuff based on the stuff you're saying they actually want to learn directly from you so the next thing that we can sell them and this is what a lot of people do is this how they actually make a lot of money they'll

[13:29] sell them like a course and this like not a course a mentorship and this mentorship can be $3,000 or $55,000 soon as people buy the $500 course we can take them to another page to book a call where they can actually have the chance to work with you and they'll pay a premium for that right they can ask you questions and everything like that like work directly with me exactly because I guess they could have like a wide variety of problems that I probably I can't like I can't just predict every single problem someone would have and make it in a course so the coures like

[13:57] give them the skill teach them but then if you need like Hands-On help from people who know what they're doing you pay like four $5,000 I assume yep because it's going to be quicker for them to get the results they want they can learn directly from you somebody that's been in their exact shoes their exact situation and then also for you it's going to take a lot more of your time so you're going to have to sell that for a lot more but it's a win-win to both parties right they're going to be able to learn faster and quicker and you're going to make a lot more money

[14:24] than you would have made and at the same time you're going to provide more value to your audience so it's high you think that usually that usually probably takes time to sell them into that yes it does right and there's different ways to condense it but I would say the funnel that we just discussed is a really good way to make it easier and faster to sell High ticket coaching gotcha so like the first four parts that we were talking about like the $20 those order bumps and that main course yep that's like how to break even run ads for free and then if they buy the real full course that's

[14:54] where you're pretty profitable then they go through the course over a few weeks they practice they try it and the few people who actually do take action and succeed they might want some help and so then you charge a premium cuz not going to be a lot of people but the people that do choose that and actually see it through can get a lot of value out of ever wonder what can keep your sales process running smoothly and leads flowing consistently 80% of sales require five follow-ups yet 45% give up after just one only 8% of salespeople follow up five times with pipe drive this all changes pipe dribe is the first

[15:30] CRM designed by salespeople for salespeople this tool is designed to help entrepreneurs and marketers visualize their sales process and get more done make selling a smoother and better experience for everyone on your team helping you capture highquality inbound and outbound leads planning sales activities and monitoring deals and even creating sending and automating email newsletters pipe dries visual sales pipeline makes customer relationship management of Breeze by allowing you to track leads spot opportunities measure Key activities streamline sales workflows and focus on sales success pipe drives customers average 28% more deals in their first year automated reminders and follow-ups increase productivity eliminating repetitive and timeconsuming tasks real-time reports show sales reps and

[16:22] sales managers which processes to prioritize pipe drive's ever growing Marketplace offers apps to help seamlessly sync all business data in one place expand the capabilities of pipe drive with over 350 plus app Integrations start your 14-day free trial of pipe drive today no credit card needed plus get an exclusive 20% off your subscription if you decide to move forward with pipe drive after your 14 days expire by clicking the link in my description box and the cool thing about this is like you may not even have to wait a few weeks to get that high ticket sell and the reason for that is because they've already committed to the process

[16:59] and they're in a buying mood as soon as they buy the $500 offer we can take them to a page that says accelerate your package by speaking with my team on how you can take this to the next level for example right they hop on that call your team provides them value helps them build out a game plan but then they also say well if you want to do this quicker and faster what if you could work with Brett directly right and they're going to say what's that can you tell me a bit about a bit more about that package right so this like where you have like

[17:27] an actual salesperson EX you have a sales rep okay so the sales this is when a sales team would step in exactly so this is like high ticket coaching High ticket coaching and that's where you're going to make a lot of money at me you're doing this for multiple people right now how much are your clients making yes so just for context one of my clients did $300,000 last month we're on track to do $400,000 this month so you're consistently doing $300 to $400,000 exactly per month all of my clients are they're chilling they they're making a lot of Mone do you have other clients yes so I have two really

[17:57] big clients um I've worked with a lot of of different creators I've had my own coaching offer as well um but one of the clients you guys may know people in your audience is Daniel bitt right 15-year-old Snapchat sensation yeah future billionaire yeah 100% dude so he's so he's one of your clients he's crushing it yeah he's crushing and so you're using the system with him exactly doing hundreds of thousands of dollars a month so you're doing a lot of this work you're building all of this out for them so you get like a percentage of all the revenue right yeah so pretty much I get

[18:24] a percentage of the profits I generate them so it's a win-win situation got like pretty much their job is to create content and help the students my job is to run the business right so like they're the expert they have the knowledge they'll make the course and then you take what they have they and help them kind of come up with an offer and then make this system for them that's what you do my goal is just to make them a lot more money while making their life easy gotcha so that's how you're making like 100 120 Grand profit every single month now pretty much and

[18:51] it seems like you got you just basically doing the same thing for all of your clients like it's the same ex ex system it's like you're just you just find an expert who knows what they're doing they're good at making content and then you just take all of that and then strategically build out a much more optimized system there's only one thing that I changed for my clients which is the offer because everybody may offer something different it may be YouTube it may be trading it may be even Fitness right okay only thing that I'm going to change is the offer I'm going to keep everything else the same because it

[19:19] works if it works for one client I know it's going to work for the other one as long as the other clients offer is just as good gotcha and so I guess what that means is just like copywriting so like you're building the same funnel so it's like the same flow like landing page order bumps upsell sales team High ticket so you're building that system out for people but within that are there anything that people is there anything that people should keep in mind at least with like what you're saying on the websites on the funnel yes so what's really important to actually get people to buy is going to be something called

[19:50] copyrighting like you just said so people aren't just going to go to a website you put a $20 product and people they're they're just not going to buy it right you actually need to use psychology principles to actually make people buy the product and that's where copyrighting comes into place so you'll structure the actual funnel to have copyrighting right you may tell people this is what you're going to get this is the desired outcome this is this is how I'm going to help you solve your problem this is other people that have done it right it's just a sequence of words to get people to buy the product or want

[20:18] the product right right so I think most people might just like look at websites and be like oh yeah that's just people are just saying words and it like makes sense but strategically designed like strategically designed it's pry it's like templates right like it's like there actually is like a studied way if someone has never seen you before this is the information you should share first this is the information you should share second and so it's like the first thing you want to share is like a big claim or an outcome it's like if you watch this video If you read this page I'm going to teach you how to make

[20:46] $110,000 a month with no coach SAS right and then the next thing is like who am I well I am Brett I've helped M hundreds of people launch their own software just like you so it's achievable you know so it's like there's different like there is a right way using psychology as your frame to actually strategically choose what information is shared yeah like you just said it's a template right like you don't want to make this like hard right people have already spent billions of dollars to prove what works and what doesn't work so somebody like me is just going to go inside of there I'm going to

[21:19] look and see what has worked and I'm just going to make it a template like you just said we're going to make a headline we're going to let people know who you are we're going to show them successful students we're going to answer all of their question questions we're going to handle their problems and we're going we're going to give them Solutions right and I'm just going to use a stepbystep framework that people have already used to make hundreds of millions billions of dollars online right and I use that for all of my clients the only thing that changes is the specifics on what they're offering

[21:45] gotcha and so it's like literally just copyrighting these are called swipe files you could just use if you've never done this before but you kind of just make your own but it's all relatively the same yeah and when I started off I would just like swipe other people on the internet so would just go on somebody's website I find out they're making a lot of money I would just add it to like my Vault pretty much and I just look at it at this point now I just swipe my own clients but like yeah before it was just like I just go online I find out this person's making money

[22:10] I'm just going to copy their URL I put it in like a document and then I go back and look at it and I take bits and pieces so it's like you can look at someone's website that you know is really good at this and you don't don't like copy the words they're saying but look at like what message this is conveying like what it's a psychology principle so if it's like learn how to make $10,000 with this it's like this is a desired outcome so it's like then you just fit your information in that same structure but solve that same mental problem is that the best way to put it

[22:38] you think yeah exactly like I would say the best way for people to like go about copywriting and just getting like a general gist of like how this works is like the next time that you go to a website try to actually pay attention on what they're saying and why they're saying it right got and what you're going to notice is that a lot of these different websites or funnels is what we should call them is that you're going to notice a lot of different funnels are following a pretty similar framework and you're going to get a very good idea as to why they're saying this and

[23:07] ultimately they're just saying this just to make you buy their product right so once you once you start seeing funnels and understanding it you can't unsee it you can't unse every business I mean that's what McDonald's is I go to sleep thinking about fun me too dude it's like McDonald's it's like they want to sell hamburgers yep but they actually don't make money on the hamburgers where they make money is the fries and the Coke and so it's like every go exactly is the original funnels like everyone goes to McDonald's for a hamburger and then they added the upsell the order bump you want fries and a coke and they're like I

[23:36] guess I do and that's where you make the money that's profit and so now you'll notice everything in life Market how marketers see the world are funnels but this is the best funnel to sell courses right now this is from the best funnel that I'm seing working right now it's ripping hundreds of thousands of dollars per month for us and the best thing about this funnel is there's actually so much profit to it because once once you crack this you may not need to have a big team of sales reps right you can passively make thousands of dollars per day with this like for instance our

[24:05] funnel yesterday just on this exact funnel without even taking a sales call made $3,000 granted we spent around $1,200 to make that money but we have like around $2,000 in profit now so you spent 1,200 you made three grand yes and the and there's no cost after that cuz it's a course it's no sales team there's no course and the best thing about this once you make the course you don't need to make it again and all I have to do to make more money is just turn on a button that says I want to spend more money you know and it's just going to continue to

[24:35] go up and go up obviously there may be some Growing Pains but like is once you understand this stuff you can just fix it what I guess I would guess I'd want to know like if I was going to try this for the first time cuz this seems pretty like I could pretty much do this right what would be like metrics I'm looking for like I guess it probably how much a click is or how much doesn't really matter the ads like you're just really the only metric you care about is like you spend 50 bucks in ads you're getting $50 on that first purchase on that first

[25:03] product and trying to match that together so you kind of just choose the price of that first product based off how much the ads are costing and so you're just like paying attention and switching that very quickly but do you have like any like rough kpis of like what's your conversion rate on the landing page yep what's your conversion rate on the order bump what's your conversion rate on the course that you're seeing to maintain this profitability I would say like to be really good if like if you're doing this exact funnel we just said anywhere from like 5 to 10% conversion on the front end offer is really good just like $20

[25:33] but if you could get 50% of people to actually take the bumps then you're really really good right got so that's good conversion on the front end 5 to 10% on the front end offer 50% on the bumps so if you run an ad 100 people go to your website five to five or five to 10 people you want them to buy that so you can break even exactly and out of those five let's just say 10 people let's just say 10% to be this is the high side this is your goal this what if you're doing 10% you are you're you're crushing you're crushing it so you run

[26:01] an ad 100 people go to your website 10% conversion to buy that $20 course so 10 people buy that course and you want 50% of those people so 5% of those people to buy the order bumps yes because if we do that then we know that we can break even on the ad cost cuz that's just the first page corre so if we can break even on the first page let's say we spend $50 but we make $50 everything else on the funnel is going to be profit the only goal is to just however much we spent in ads is exactly how much we made and then

[26:27] the next thing they see is the actual course you're trying to sell exactly and that's where the profit is and on that page we want to have like around 20% of people to buy that like that's where you're really really good that's where we're at right now with like the offers we're running 20% on the second page okay so out of those five people who saw so 10 people bought it five people bought the order bumps you just need two total you just need two bu think about it let's say you spent $50 right on the front end and you made $50 so you made no money but if you can get two out of

[26:57] those 10 people to spend $500 or you just made $1,000 in profit right and then you still have more things that you can take them to you can take them to a sales called an X and that's where you can sell them a $5,000 Prof right so that's when you go to the high ticket and since the ads are free since you're you can just basically do this infinitely and so you're sending thousands of people breaking even on the front end upselling 20% of those people and let's say over time you have hundred people that bought that $500 course how many people would you think it would

[27:26] Ascend um I out of the 10 people that bought the front end course so let's say well I'm just saying what's the conversion rate to high ticket yes so if you have people that bought the let's say 20% of people buy the second page for $500 right you should aim for anywhere of like 50% of those people to book a call so let's say it's a th000 people right out of a th000 people we have a th000 people uh 100 people bought the first offer for $20 if we can get 20 of them to buy the $500 offer or maybe we can have 10 of them actually book a

[27:58] sales call if 10 of them book a sales call we want 25% to them 25% of them to actually convert so out of 10 people we have two people that actually buy a higher ticket package this can be from anywhere from a th000 to like $5,000 or it can even go higher right but that's where the real money is made that's where the real money is made okay so this is interesting so how are you actually getting them on a sales call how are they figuring out about the opportunity to hop on a sales call yeah so we'll just frame it in a way so it's

[28:22] just like what we talked about it's a very logical extension so as soon as they buy their products we'll just take them to a confirmation page and the confirmation page would be like step one check your email for your order step two hop on this book your redeem your Fast Track acceleration call to speak directly with my team to build out a game plan for you so okay so the call is not positioned as a sales call like exactly they don't even know that they're going to get sold toit don't know okay so they buy the $500 course then the next page is like a thank you

[28:50] page where it's like thank you for ordering check your email to enjoy your product to start learning yep step two step two is interesting it's like the psychology of like there's two things you need to do yep interesting and then it's like we help step two get a free call to help fast track your success and so actually they're going to provide the first half of that call I'm sure is like why' you want to buy the course what's your plan how can we help you and so you're actually helping trying to provide value and set them in the right direction and then the salesperson then

[29:19] brings makes them aware of a new opportunity to work directly with the person because on the call they're going to be telling us their problems and their challenges and we're going to say well we actually have a solution for this what if I got you on set up with Daniel or whoever the client is oneone to help you build out to build out your company build out your business and they're going to say yeah that may interest me how much is it and we just tell them the price it's a lot more psychology that goes inside of it but that's a general gist of How It's framed

[29:49] and how it would work are you a non-technical entrepreneur with a software or app idea but you can't figure out where or how to find trustworthy Developers that used to be me I knew I wanted to build a software company but I had no idea where to start with no one to help guide me through the process I made countless mistakes costing me thousands of dollars and months of headache which is why I founded my development agency wgmi Labs an all-in-one development agency specifically tailored to non-technical entrepreneurs where we don't just take your feature set build it and say our goodbyes we are in it for the long haul

[30:26] and we want to see all of the SAS Founders that we work with be successful after building our own successful software companies and then taking our blueprint and helping thousands of other non-technical founders with their own we know how to build products that people will actually pay for so we have taken that model and just applied it to all of our clients projects helping them not only build the product of their dreams but also giving them the road map to their first 1 five $10,000 per month in recurring Revenue think of wgmi labs as your technical co-founder where we actually care about the success of your

[31:00] project and we're not just building something that we know will never work so if you're ready to bring your software idea to life I'll leave a link in the description so you can book a call and we'll show you what those next steps look like gotcha yep and then obviously if they like if the creator has like a community or something people could like take the course be in the community and eventually salese will be in there to try to get them on a call as well exactly and there's a few more things to like really turn this up which will also be like email marketing so

[31:28] every single person that opts into your ad or buys your product you're also going to have your email their email so if they don't buy other products today they may buy another product in a month or two months maybe in a few weeks because you can send them daily emails providing value and then you can put a link that says now that you got this value if you want to take this to the next level you can purchase this product or you can book your call okay so you basically on that landing page you got their email but if they didn't buy the $500 course or whatever you're just

[31:54] sending them an email and kind of you're teaching them it's always important to like just like give and then at the very end be like hey by the way if you want to buy the course you're kind of reminding them quick PS PS right now you can get access to this course right so your creator Daniel is so focused on fulfilling the product like focused on student results making sure they get results they make money and we're doing good by them pretty much right so you're in charge of the marketing getting as many eyeballs on this offer anyone who's interested in doing this and just selling them and then Daniel is really

[32:25] there to like teach be the expert help these people get the results obviously he's the person in the course exactly I'm just doing everything around running the business so Marketing sales operations only thing that he has to do is post videos and then help the students out right interesting and then so you're saying if they don't buy the courses you have their email so you're just sending them valuable email probably Daniel's probably writing them but you're setting up the automations and making sure they get sent out to the people and then that's just teaching them more about the business different problems they could have helping them

[32:54] understand more solutions then reminding them that your offer exists whether that's the $500 offer if they don't if they buy the $500 offer but then don't go to the high ticket new set of emails how many emails you think you have different sets of emails it's a lot yeah like five different segments you think uh I would probably say we have people who didn't buy the first product we have people that bought the second product but didn't buy the uh we have people that bought the first product but didn't buy the second product we have people that bought products but didn't book a call we have people that know for the

[33:28] calls we have people that didn't close on the calls it's a lot of different five segments so so think about it I I guess this is like where we this is the advanced stuff guys like this is how this is the best way to sell a course and actually make hundreds of thousands of dollars a month and just clarified guys I 100% have verified and seen the revenue they're doing this is not just some kid who told me that he's making money and I just believed him to have him on this podcast 100% I've seen the numbers with the utmost Authority it is 100% a fact he is making this much money

[33:57] so so to do that emails are a crucial part because when you're running ads it's all about 1 2 3% incre like increments of increasing your conversion rates and these emails are just going to like immediately increase conversions by 3 four 5% it's so important because there's many issues that you could face when running ads like your ad account can get taken down right we you know it can't get taken down your email is right at least now at this point you actually own emails you can Market to them forever like literally for the rest of your life and even think about the iology it's like even if they saw your

[34:30] ad they went to the landing page and they bought the first offer they probably just wanted to buy the first offer and see if it was really good see if they they may just be in a buying mood like they just had their card $20 is just nothing right and then they take the course and like okay this actually is interesting but then you need to email them to remind them to go buy the next one and so it's like this is how you fill all those gaps in between of people where a lot of times they might just need more information or time to digest and process it until the emails

[34:57] are crucial because it's a way to get them back or to at least maybe they didn't even buy the first offer and they just needed more convincing and so you wanted to teach them more things or show them examples of other people making money or give them more information on how it actually works and then they're like oh by the fourth email they read they're like oh this actually makes sense this guy actually knows what he's doing okay I'm going to buy and then they buy everything and that's like the marketing uh aspect right but even if we wanted to get like more advanced right you also have their number you can call

[35:25] them you can hire sales people to call people that have bought your products and say hey man I'm just calling to see that you got the product that you're happy with it is there anything else I can help you with right and at that point we can book them on a sales call or we can point them to this product to buy this right and we can continuously like sell them on other things I guess we didn't I guess you probably didn't make it clear where they're getting that information so when people buy I've seen yours and I noticed this when the $20 course for Daniel's product it's

[35:54] actually a two-step thing first you get their name email phone number Y and then it hits next then it's the credit card exactly so that Nuance is really important you want them to give you the name email and or name email and phone number capture that so they hit a button so they confirm it give that to you then they put their credit card in because a lot of people are like okay I'm going to buy it and then when it comes to like oh I got to get my wallet or oh I actually got to put the credit card in people like fizzle out exactly so that's where

[36:21] you're getting that information and that's why you do that first before they actually have to pay and that's SE even if they don't buy we still have their phone number and email exactly and that's like that at least is showing that they're kind of a warm lead and they're showing intent that they're interested they showed interest so that's one segment of emails that you'll make you'll make like 10 emails just for the person who showed interest but didn't pull the trigger yet yeah and then then there's a set of people who paid the $20 but hadn't pulled the trigger on the 500 so then you have a

[36:48] different set emails because they're in a different state of the buying sales process exactly they're in a totally different state of the sales process so B B on where they're at in the sales process we know what to email we know what to text them and we know what to say when we call them and if they do end up booking a call we know exactly how to frame the call right as much as I want to go into the weeds and details of like everything you should say what should email one email 2 be all you just need to think about it is if this person has

[37:16] no idea who you are it's the Epiphany bridge look up The Epiphany bridge if you really want to look into this but it's where this person is in their understanding of the business and who you are and so if if they just saw an ad and they went to the landing page they really just kind of know about the business model don't really know about you and so then every email that you make for those people if they didn't buy is just giving them more information this is Daniel this is all of his success this is people he's helped this is how it actually works here's an

[37:43] example fourth email here's an example you're just trying to hit all these points to give this person the information they need to realize maybe he didn't trust the person maybe he didn't trust Daniel maybe he didn't think it'd work for him is he trying to check all these possible objections yeah it's something called like Market awareness levels right you have cold warm and hot if you're running ads most people that are going to see you are going to be cold meaning the level like the chance of them buying is really really low right so and that's also why we only have 10% of people that may buy

[38:10] the product when they first see it but if we send them emails now we can get them from cold to warm and now they may buy the first product now we can make them hot and to make them hot is where we can sell them high ticket coaching so this is like the nurturing process the nurturing the lead so you capture the lead and you have to nurture the lead to warm them up until sold yep and so the difference between the first set of emails where you're just like giving them more information on the person and what the business is if they bought the $500 course and you want to sell them

[38:36] into the $5,000 coaching you're speaking way more advanced like everyone knows it's a great way to make money with YouTube shorts you can try different niches but if you want to work with me and see what's working right now I'll show you the like advanced stuff and so you're speaking you're using more advanced terminology with more advanced context because now they know about the business they know all the industry lingo and so that email seg segment is way more advanced and so it's just really important to understand where the person's at and what understanding level yeah it goes all the way back to Step One like if we know where they're at we

[39:07] know exactly what they want how to speak to them y we know what they want to hear we know how they want to hear it and we know exactly what we need to say to make them want to take action because on our end we want as many people to take action to buy products from us and that's because we genuinely and any of the creators I work with I genuinely feel like they're the best at what they do so we want to get the product and as many people's hands as possible so they don't buy it from somebody else and on their end if they buy the product we

[39:33] know that they will have success so we're going to emo them text them call them as much as we can until they actually make a decision to buy so in an ideal world you're hosting your course in a platform with like chat features like kind of a community so the course is in there but they can also talk to people yep and so your sales team first off what are you what are you using to host your courses yep so I use okay I found to be the best platform for hosting a course having Advanced features for the course to like you don't even have to like obviously you

[40:04] will have emails but you can make people buy other products in your course itself and I found to be the best platform to actually get people to buy other products in the course to make sure that they have a good learning experience to also make sure that we are processing payments safely right um so yeah we use WAP for pretty much everything and I just want to be very clear people we are at the WAP HQ and I knew knew that answer but we needed to get we needed to get that answered for everyone to understand so but I agree it's the best platform to do that and so ideally you

[40:34] have two rules or two roles the reason that you want to have this community aspect and people engaging inside of a hub that you own is so you can maximize the amount of people joining your $5,000 program I assume right and so what is the sales you have you have I know there's two roles it's a pointment setting and uh closer right and so you have like can you explain the two two roles and why work together so an appointment CER their only like job and objective is to have conversations with people through DMs text messages in the community and to see what their problems are and to see if we can help them out

[41:10] if we can help them out their goal is just to book them on the sales call now once they're on the sales call the closer's job is to actually sell them the program so they take a sales call they talk to them they use some different type of psychology and things like that to then sell them on a higher ticket package M that's pretty much the two roles and then also an appointment setter can like call people as well they're they're just first point of Conta So the appointment setter is just like talking to people asking if they need anything and then trying to get them on a call with the sales rep

[41:36] they're setting an appointment a booked call for the closer and they're making sure this person is like ready they have the right knowledge they're qualified pretty much and so they're doing that in the community maybe they're doing that in someone's Instagram DMs I know Instagram DMS are really popular for appointment sets instagam SMS so like IM message and are are they doing that under the Creator's account sometimes okay yeah I've SE I I've seen it both ways where it's like the appointment setter is like disguised as the Creator but sometimes it's just like a mod in a community and then they go on a call with the sales rep and the

[42:05] sales rep helps them out and tells about the program essentially exactly and so this is how you maximize course Revenue it's how you run a course business and it's how you maximize efficiency because like as a Creator you don't want to wear 20 hats in your business right the smartest thing to do would be to just hire somebody else to do it right like I know I know Ean does this at a very high level and he's a really good manager of people and so he hires all these people internally pays them a flat fee they're like employees in his business so all the roles like he has a dedicated funnel

[42:36] Builder dedicated designer dedicated copywriter where a lot of people me especially could use someone just like you who is like the growth operator but it's your job to manage the funnel manage the copywriters manage the design manage the sales team hire the sales reps everything and so a lot of creators would just opt to just let you do that and they' give you 20% 30% whatever it is for that role yeah because it would be much more I guess easy for you to now have to manage 20 different people but if I already have the skill sets of Marketing sales and operations I would do it myself and then also if I know how

[43:08] to do it I know how to hire and manage people right I have copywriters I have funnel Builders and I just tell them like look this is the vision for the company based off of what Brett wants we're going to implement this to make sure that this can work right so Iman Alex Heros these guys are like the professional core sellers they're building this all internally they're managing operating running the business and being the content creator which is an insane amount of work and a lot of money and so most creators who are just good at what they do they want to teach it and they want to make the most money

[43:36] possible and help the most people possible they're going to hire someone like you like I would say being a Creator can be like is like the most like lifestyle like you can be have the most optimal lifestyle entrepreneur type of life that you want by being a Creator if you just follow that simple framework just hire people you make the course one time you maybe work for an hour or two a day and the rest of your day you can just kind of do what you want to do all right all right it takes a little bit of time to make good content but I I I like

[44:04] actually do perceive myself as kind of more of like an artist like it's a creative Endeavor to make content on YouTube and to like make videos and post and I would say the best creators are like that the ones that are actually passionate about like making content like those are typically the best creators and when you have that type of passion typically your course was so better I I have like a weird cross over a business interest like I'm a creative I make content but I also have the interest of business so my art is content on business business which is very ironic but this is also why I've

[44:29] never really gotten into launching what you're talking about cuz like that really is like operationalized where I just like having Brandon run our development agency so you just get to do what I like to do make content get Awareness on our agency it's a lot more of a peaceful lifestyle but yeah it's yeah it's a different everyone has their own strategy but it makes sense that if they want to get like Advanced operationalized course business millions of dollars a year this is I would say like if you want to just make $10,000 with your course you don't need all of this right but if you want to make

[44:58] literal millions of dollars you're going to need a high L operation but the great thing is like you don't need to do it all yourself you just need to kind of know how it works dude and by the way we literally just broke down literally everything you need to do to make hundreds of thousands of dollars a month you just have to be willing to risk some money on ads and work like you're you're only you're literally 20 when did you even start any of this yeah it was actually crazy so I started this around like two years ago and I found out about this through buying somebody else's

[45:29] course I bought a course and then once I bought the course I was like H they sld me through a funnel cuz I found a book that pretty much talked about funnels and funnel Doom secrets yeah.com secrets and then I found out about like building funnels online and I was like oh people make money through this yeah yeah and I just read books I think I yeah I think literally if you just I think anyone watching this if you just read Secrets by Russell Brunson and influenced by Robert keini yep that's like 90% of what you need what a all the ways funnels work work and then influences like a

[45:58] psychology book on those are literally the secrets by Russell Brunson expert secrets and influence and persuasion are the books that I've read the most amount of times like I've read those books each probably like three times those books alone made me a millionaire like hands down without a doubt and I know so many people everyone on YouTube that makes content and sells info Ali abdall Iman everyone even H mosy that's where it came from and it is insane that's it breaks down literally everything thing right um the thing is just going to be actually doing it yeah you don't literally it's like there is zero excuse like as much as I want to be like

[46:36] a nice person be like no it's all right you're going to figure it out like everything is available online the information is there it's not an information Gap like it used to be 50 years ago it's literally like how bad do you want it and are you willing to put the work especially when it comes to like courses and stuff like that like you can find probably 100 different YouTube videos online right now yeah I mean the hard part with that is you have to get the like you have to be an expert to actually sell it yeah and so that's what I'm trying to help here with like I

[46:59] have a pretty good Vision to try to open that up for all these people but I can't really disclose that we're not talking about that for a while but that is a very big Vision I'm trying to open up for people and so I guess now I guess I'm G I just want to be super transparent it's especially for people who watch my channel here like I had the conversation the way I had it just to educate the most amount of people and to keep this like easy to understand and so I think that is your job as a podcaster is to like ask questions to serve the

[47:25] audience the best way and so even though I knew I probably knew a lot of the answers of the question I was asking you are the guy and you were actually doing this day to day and I mean the goal is just to make sure people can get this information yeah yeah and so you did it you entered it so perfectly and you're actually like the most credible person to be learning from where real quick where what's your name and where do people find you yeah so Malcolm Bryant you can just go to malcol Bryant Instagram um that's pretty much where you can find me I also have a YouTube

[47:49] channel and I'm starting to talk more about this stuff um it's been kind of fun just making money behind the scenes with without like anybody knowing me um but I will be posting a lot more content on like how to actually do this stuff yeah my biggest gripe with a lot of this the content and growth operating ipga world is like it for some reason is gatee kept yeah even though it's all in Doom secrets and expert Secrets yeah and they're not actually still running offers for creators like they're now that's exactly why I'm about to start posting more content is because like I found that I am one of the few

[48:22] people running actual offers that can talk about it right so yeah you named drop Daniel like it's totally open you can go find all of his stuff go through the funnel this is the guy that built it you've worked with a lot of beginner growth operators are you seeing things that they're like consistently coming in with the wrong approach that and how would you kind of mitigate yeah so I've worked with a lot of growth operators like I had a big growth operator community that I exited but now I'm like getting back into things and after working with so many people I've noticed that most growth operators think that

[48:54] it's just going to be a easy thing like build a community and that's it and upload the course modules right yeah it's like why do they even need you right right you can hire a virtual assistant to do that yeah it's not like you again it's that's why I like the way we had this conversation because it's not like you just partner with someone like me yeah and then I'm going to make a course and then you're just going to build the the right it's like I'm like here's a Google Drive of all my course modules you just upload it for me and make the community platform that is

[49:19] the easy part you would be an irresponsible business owner to pay me money continuously yeah imagine me giving you 30% just to build Mone so the biggest thing that I see is growth operators coming into this with the wrong impression that this is just going to be the easiest thing to do um it's not easy but it's simple like it's simple once you understand it but like you actually have to put in the leg work to do it and for all the growth operators that I've seen that actually took the time to put into leg work has been very fruitful for them you just have to do it infom marketers are paid

[49:48] and it's the skills you have to learn though like you have to spend 3 to 6 months mastering copyrighting and psychology 3 to 6 months mastering email marketing with that copyrighting setting up the email flows learning what the different flows are then you have to learn funnel building and optimal design and then you have to learn the sales process and actually how to set up a g a go high level CRM hire a salesperson manage them make sure like these are all skills you takes like it's 3 to six months relatively but it's worth it it's not that much it's like takes time but not that much time it's like a community

[50:20] college degree and you can literally have a skill set that's worth millions of dollars on the internet the good thing about it right is like when I first started this there was really nobody else for me to learn from besides Russell Brunson from a book like you aren't going to find Russell Brunson just posting this information just on YouTube so I had to learn this through watch reading books pulling puzzle pieces from a hundred different podcasts and just trying things and messing up but at this day and age with the state of the market there's so much templates and information on how to do this where

[50:48] it doesn't have to be so brutal you just have to be willing to commit and at the end of the day now Hermos has content and almost all of Hero's content is anchored in the sales process of what we just described of the high ticket closing gym launch was just a $177,000 coaching program lit High ticket coaching and they had just the most insanely tight optimized High ticket sales process so you had 20 sales people running ads pipeline was to the tea that's actually how I learned a lot of this stuff I would just like listen to podcast from Alex Rosie put a lot of stuff together and I was like ah I took

[51:22] like a bunch of different bits and pieces and I'm like this is how this works let me try it and it just started work it's crazy and funny enough Al uh Russell Brunson is actually starting to post this stuff on YouTube he just started and I just watched one like maybe a week ago called trial closes yeah and this game what I love about content and like being a Creator on YouTube is that the more you learn these like little hacks these little skills that don't sound that important but it's the Nuance that goes a long way he was talking about Trial closes and how like

[51:50] you want to when you teach something instead of just moving on to the next Point really fast you want to like kind ofp to let the person process and the way you do that is to use something called a trial close just trying to literally get them to say yes in their head and start nodding their heads and so you're saying does that make sense to you isn't this awesome do you get it so many small things you just have to be like a nerd for this stuff like you are like like I am like I'm just a nerd of this stuff once you're just a nerd and

[52:16] you love it you're going to learn so many small hacks that seem so small but can make 10x the difference what you just laid out is like literally a clear path to $100,000 a mon month profit no matter about what I use the same process every single time I launch a Creator and it always does like 100k in the first 30 days and that's without their audience like you're using their audience as like it's almost like you use the audience as a way to get your first set of funds to just run ads to then take that money double down to run into ads CU that's

[52:45] the exact process because I don't make I mean I make good money but like I do sell I did sell a course in January and it's like a 100 bucks 200 bucks and we make like six figures like mid six figures but that's not like but then it like just plateaus because you have to make a new video almost all of your audience is sold and so it's like you should take that initial liquidity you get and then use that as like your Firepower to run into ads where you can consistently do that every single month with this system yeah if there's anything that somebody should take away

[53:17] from this process will be test P test fast collect cash validate the idea and then scale it with paid ads and that's why the title of this is going to be like without an audience cuz actually the audience is just like bonus like you get that first set to eliminate risk of ads but like even if you no one knows who you are you can still do this profitly like most the biggest info people do not have organic channels and they're just Masters at pay ass there's so many people behind the scenes you would never know millions of dollars that don't have any organic presence yeah obviously the organic presentence

[53:46] helps with that seven hours it helps like nurture people it makes you look more legit liquidate your ad cost as but that is not where the money is made realistically it's good money but it's not where the real money real players are playing so that's very interesting so I guess the last topic I want to talk about because it can brought it out broughten out to a lot more people here is you're a 20-year-old guy and I remember like literally two years ago when you were starting I've known you this whole time I've literally known you when you were making no money until now it's crazy to see but it was but it was

[54:14] like the most obvious call like there was like a thousand people in that community and I was in there every single week talking to all these different people and there was just like you it was just like a beast and you were like every day you were coming back like I tried I tried what you said I tried what you said I tried what you said this worked this didn't this didn't you have any advice and you came you like harassed me and you were on every call and on Twitter yeah and then you were on Twitter and you were like sharing like everything you like

[54:39] whiteboards like this just filled outter yeah and I'm like this dude is on meth or something like this is the most effective human I've ever seen up 20 hours a day yeah so where do you get that like what is that yeah because it probably is not coming off on on the camera cuz you're like really calm yeah but like you're just like this you're just like on it all the time I will say like it comes from just having a it's two things one having like a very strong why of why you do what you do and then two just like having a optimal lifestyle

[55:11] to allow you to do that what was your why for me it was like when I first started this like I had like a long-term relationship and I wanted to get married so I was like if I want to get married I need to make a lot of money and now that I am 20 years old and married the next thing is having a family so to have a family I need to make a lot of money because I don't want to like be that guy that working 30 hours a day in the future and stuff like that I'd rather sacrifice my time now so you were

[55:39] literally 18 years old with the focus of I've been with my girlfriend for a while I want to get married and I and I need to have money to give her this life that you promised her when you were younger like I've retired her at this point how old were you when you met her uh like 16 so you were 16 you've been dating for two years and you were like okay actually 15 yeah so you're dating for like three 2 or 3 years and you're like wow like all right this is like my wife and I want to like deliver on all the promises you were probably making when

[56:04] you were younger yeah and then also it came from a place to where like I was like naturally as a kid just lazy so I was like cool if I want to be lazy growing up and just like chilling the beach in my fat Villa I need to work now yeah that's kind of both of them we'll go with the we'll go with the wife motivation that sounds much more wholesome but that's just crazy cuz I don't think like an 18-year-old thinking about marriage like you think that everyone around you You' be like dude you're way too young why were you so focused on getting married um it just

[56:30] made sense and then also this is around the same time that um different like masculinity things were going up and stuff like that so it just like once the message was spread a lot more I was like ah this makes sense i' probably rather just be married and locked in than having to like Chase down different girls yeah it's probably what most people are thinking they're about going to college joining a frat and just partying with girls like that's where my whole like that's where I got into this whole online money space it's like at one point a bunch of content just went out on like how to optimize your life

[57:02] and it just felt true to me so I just followed it and you absorbed it and listened and took action on it yep absorbed it took action that's so interesting how humans minds work because like the mainstream message is go to if you want to make money go to college for four years and party yeah and then I would also like American culture I would put so much stress on myself to where I had to perform like I would do things like I don't have any money barely have money and I would spend it all on investing into a program or spend it all on this so then I have

[57:32] to make money so I would put so much pressure on myself to where I had to work so you literally you would say okay I made I made $1,000 I need to up my skills I'm going to go spend all thousand of this on the course and then you're at zero again and that gave you a fire like I have this has to work long like for so long how much you think you've spent at least at least 35 $5,000 30 that's good at least and through that process of me repeating that cycle over and over and over like it was brutal I wouldn't want to do it again but like

[58:04] you have to you have to yeah lit have to I've I've probably close to 100,00 at this point on and I also have a college degree which is a complete waste of money $60,000 and you're only going to spend more money like even when you start making millions of dollars it's not like you're going to stop like you're still going to invest into you'll pay a $50,000 Mastermind you'll 100% you just want to be around other people at the next level I will pay somebody right now to learn more even though I already know how to do this stuff and somebody comes to me right now they're doing way

[58:30] more than what I'm doing and they say I can teach you how to get to the next level I'm paying them right then and there m i get that's why I'm here I get toar yeah it's cool like I literally get paid to learn from the smartest people in the world is awesome so I think that's a really key point for people to understand but do you think so that you think that was your driver I kind of muddied the answer there you think you literally at 18 years old you're like I want to get married so I'm going to be focused work my ass off and learn how to

[58:52] make millions of dollars yeah it's like I promised my wife that I was like going to my now wife than the girlfriend that I was going to like take care of us get us an apartment like all this stuff and that just goes back to my point I was adding so much pressure and stress on myself that I had to perform and now I've been able to do it but that was my strong why and now my why is like okay now that that's said the first initial thing now I need to actually make sure my family can have a good life and while I'm doing that I don't have to work a,

[59:20] hours a week mhm so you're already at 20 years old just using kids as like I'm going to be the provider I need to have enough money so I can spend time and actually raise them properly yeah I have an Exit Plan by the time I'm 25 interesting yeah I I don't usually get into people's Back stories but I am very curious what was your childhood like yeah mine was actually very like interesting bro like it wasn't like the typical oh I didn't like I just struggled my whole life and things like that like my dad is like a really good entrepreneur so that's also another reason like I grew up not

[59:54] wanting to go the traditional rout I didn't want to go to school like by the time I was in like fifth grade like I knew I was going to be an entrepreneur I had the type of uping upbringing to where I was like anything that you're told anything that you choose that you want to do you can do my dad will wake me up in the morning and be like uh good morning champ like champion and stuff like that so it was kind of drilled in my head um so yeah growing up I just had like a really good solid foundation for going down the route of like

[1:00:22] entrepreneurship I would watch my dad my first actual introduction into business like first real introduction of business was managing one of my dad's companies so that also taught me but then at the same time I learned about online money and I was like I don't want to just take a hand out so that's when I like basically put my back against the wall for no reason like I could have took a multi-million dollar company right now right but I put my back against the wall because I think it's just something with like just being a man or something you just want to prove yourself so I wanted

[1:00:52] to like prove myself so bad interesting so yeah I told my dad I'm not taking the company I don't want it I'm going build my own thing he looked at me like yeah you're stupid I did it anyway and I company uh it's a logistics company like Trucking oh cool yeah interesting that's a good business I'm yeah yeah it is but that's my dad my dad had my dad owned a business too but he was the one saying that you don't want like he doesn't he want he thinks I could do something bigger and better and so he's like I'm giving you all the knowledge that I had

[1:01:19] I got Limited at this few Million Dollar business y but I think every I'm giving you all the knowledge that I've learned and I think you can do something to bigger my dad's like that now like we were having lunch the other day and he was like what's like your goal and I was like uh I don't know about I was playing around with the idea of like do I want to be a billionaire or not and I was like I don't really know and then he kind of kind of got upset he was like he was like you need to do 10 times better than I did and I was like 10 times yeah

[1:01:42] I was like yeah you have a point it's like you like they built the ladder and you're supposed to take the top step of the ladder and like keep going for them and that's like your obligation to your father makes sense yeah but yeah again same thing like they made enough money to like it was a full-time living and I I think but I was never like like everything I had a very cushiony life but not like everything paid for it was like the perfect situation where it's not like 2050 million where you're like rich but enough to like you can just be left alone I have to worry about the

[1:02:07] essal it was the perfect situation it was enough for me to see that money is possible but not enough for me to like Coast off just Coast right I was able to see like okay this is how you make money this is money but I wasn't able to just like chill get $1,000 allowances or just take vacations like my dad didn't give me any type of money like you know and it's funny a lot of my friends were in the same situation but then they just party and didn't try so it's not like we're obviously really privileged but we still have we did the work which a lot

[1:02:36] of people don't you have to you have around I know people that were just handed millions of dollars and like they're just not like they're not fulfilled the real value of that that I want to actually instill in people like a spiritual lesson is he was saying good morning champion and every person I've had on this podcast from to Oliver to Daniel to every one of the young successful people they always knew in their mind and it's not like they were just like maybe they were but they weren't just born gifted with this gift of this person knows he's going to be a millionaire yep but this is called

[1:03:13] self-image and there's a book called Psy have you ever read psycho cybernetics yes so psycho cybernetics is basically just teaching the idea of self image and that if you believe you are like I would always tell myself that I a top 1% person I am a top performer and then I would make that my default set in my mind that I a top performer healthy delusion and then anytime you were in an environment that you were supposed to make a decision you then base that anchor of your self-image of I'm a top performer so what would a top performer do in this situation and so since you

[1:03:42] start at the top of what you perceive yourself as you start actually making decisions as that person would and that is like I think the key to why every one of the people I've had on this podcast is successful incl myself key like I went through a phase where I wanted to make money that I took an entire year before I actually started making money to actually go deep into like the spiritual side of just like really like going deep on self-development I would like wake up every single morning like talk I would talk to myself in the mirror like just look at myself I would

[1:04:13] talk to myself and just give myself like positive affirmations it sounds crazy but like I think it worked really well I think it sounds crazy only in American culture and it's just not taught cuz I didn't I I only read both uh Psych cybernetics and the power of your subconscious mind this year after having Matt shield on the podcast he was I think my third guest and he told me to read those books and I'm like oh my God I accidentally was doing a lot of this right but that is exactly what happened for me and why I'm successful and so I kind of just like lucked into having the

[1:04:41] right mental model mhm and that is 100% once I read I'm like this like put words to what I accidentally did and I got it's so necessary like I took an entire year just to like talk to myself really like drill inside of me that I was that guy right and like obviously my dad had a big impact on me doing that and then once I got into like not even like the habit of telling myself that once I like literally felt like this is who I am when it was time to like get started put my back against the wall I was like okay I'm prepared for it amazing dude yeah

[1:05:13] that is so important to share okay so thank you so much for coming on and sharing all this I know you're literally just giving away the sauce for free but apprciate that's the point of this podcast if you watch this podcast and you actually care about making money and you're actually serious about it and not just lying about it to your and telling yourself yeah you like the idea of making money if you're serious about making money he made his first million dollars from zero to First million dollar in two years and he did it with just a few books but I would say in order if you want to guarantee you're

[1:05:39] going to be a millionaire read psycho cybernetics read com Secrets by Russell Brunson influenc by Robert Kini then just take Relentless action the hard part is dming my viewers and my commenters getting on a call and asking them questions about me the hard part is showing up every single day putting your name on the line with the Creator running ads even though you have no idea how to do an ad no idea if your funnel is going to work but taking that risk failing in front of everybody going back looking at why you failed fixing it and then trying again relentlessly and the faster that is the less time in

[1:06:11] between those and the more you just get past all the emotional feelings of feeling bad about yourself the faster you'll be a millionaire so guys there's no excuse do the work and this is everything you need but Malcolm my dude I appreciate you dude thank you great podcast

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