# HOW TO TEST FACEBOOK AD CREATIVE Channel: Ben Heath Video: https://www.youtube.com/watch?v=B6hJe1JDzys Duration: 6 min Language: English Words: 1388 Transcript page: https://viewrankai.com/tools/youtube-transcript/B6hJe1JDzys --- [0:00] hi guys it's been Heath from lead Puritan in this video I'm going to talk about how to test facebook ad creative now testing and creative if you've seen any sort of Facebook advertising related content you just seen the testing ad creative is an important component of getting great results with Facebook ads and that's 100% the case you definitely wanna be testing ad creative it's what we probably spend most of our time doing as a Facebook advertising agency is creating new ad creative to test and what does that exactly mean how did you go about it that's what I'm gonna cover in this video so the first thing I'll [0:31] say I said when you create a new Facebook ad campaign we usually like to have let's say three to five different ads live at any one time in an ad set sometimes it's more sometimes it's less but they say that's that's their average and what we start by doing is we want to test one variable at a time and work our way through the various elements of a facebook ad in descending order of importance so the first thing we'll look to test is the ad format so let's say we first create a new campaign we might want to test an image ad against a carousel ad against a video ad if we [1:06] have those assets and what we're looking to do is find out which format delivers the best results for that industry for that offer etc so what we'll do is we launch a new campaign let's say we've got four different ads we've got two images we've got a video we've got a carousel and we're testing ad format primarily after let's say five to seven days which is longer than most people recommend most people would look to make adjustments usually after about six hours which is far too early but let's say five to seven days we would look to leave that we're going to come back in and we're gonna see okay the video did [1:36] really well let's pause all the others and focus on video ads the single image ad did really well let's pause the others and focus on those okay that's the first variable first element of the Facebook ad campaign we're going to test then what we're going to do is win a wild card way through the other elements of a Facebook ad in descending order so let's say we've stuck with single image ads that's what delivered the best results in our first round of testing fantastic so then what would then do is test the most important part of the ad which is the image so then we pause the [2:02] other formats and we would create or source or whatever let's say another three images to test against our image ad and we'd run those four ads format they'll be exactly the same the headlines to be the same copy you'd be the same the call-to-action button the same but the images are different we'd give it another let's say five days come back in aha this one performed really well or these two performed really well these ones didn't pause the underperformers and then you work your way through after you done images you could do the same thing with headlines then you could go to the primary text which is the copy displayed [2:31] above and the image then you can focus on call-to-action buttons if you want to and sometimes you won't have conclusive data so you might believe it longer so you might run let's say you know four different image ads and the results are similar for a bunch of them okay in which case give it a bit more time sometimes you just end up with ads that have similar performance in which case you can leave both running you don't have to get down to the one option but by continuing that process over weeks and months you can massively improve the performance that you see with your Facebook ad campaigns so we often have [2:59] you know we start with three or four different ads let's say three months later we've got another three ads that are completely different to what we started with but they can be delivering let's say a cost per lead that is a third of what we started with or a cost per purchase that's 50% of our original cost per purchase so make some massive massive difference so it's really important two things to take out of that is that you test one variable at a time you don't want to be testing different images with alongside different headlines alongside different copy alongside different formats it's too much for Facebook to try and work out [3:28] which elements are producing the best results you've got too many ads live at Facebook we're going to optimize very well does the first thing just test one variable at a time the second thing is to make sure you leave your test running long enough to actually get statistically significant data as I said if you assess the results after 6 hours you could make false conclusions you could end up pausing ads that are under pulling right now but actually if you just give them a few days they'll work well and vice-versa ok so it's really important that you don't UM port you don't assess results too early and make adjustments based on [4:03] my data because those adjustments are likely to be incorrect that's the second thing the third thing I mention is around split testing so Facebook have a split testing tool which a lot of people fall in love where they think it's fantastic and in my opinion they overuse it if you set up a proper split test where you say Facebook look I've got these four ads and over the next five days I want you to spend exactly 25% of my ad budget on each one of the four ads you know like a true test well you're gonna get data from that in you're gonna be able to use that [4:31] to optimize your campaign but if you don't use facebook split testing tool and you just put the ads into a regular ad set instead Facebook will go through that same process but they won't allocate the budget evenly across the four ads they will start to determine or you know what this ad is performing best after perhaps a day or two and they will start favoring that ads that put more budget behind that ad and less budget behind the other ads and I want Facebook to do that I want them to go through that process because that's gonna improve the performance of my Facebook ad campaign so personally you know it's [5:03] not a big deal but personally I don't like to use the split testing tool that much I like to put ads in in a regular ad set and allow Facebook to to optimize accordingly that's what I recommend you do but that's that's that really is a personal choice so holy that's useful that's how I go about testing and creative the process that we go through as a Facebook ad agency and before you go Senora quickly mentioned which is my Facebook Ads mastermind group it's a free Facebook group there's over 10,000 members it's a fantastic community where people post questions they post ads for review there's other Facebook ad agency [5:34] owners like myself other experts in that group that are willing to provide you with feedback and help you get better results and Facebook advertising a great community and there'll be a link to that group in the video description click on that go ahead and ask to Joe and I'll approve the request and we would love to have you in there if you enjoyed this video found it useful please give it a like please also comment to let me know below I really appreciate it when you guys do that obviously if you've got any questions pop them in the comments and don't forget to subscribe to my youtube [5:59] channel for more Facebook advertising related content thanks a lot guys --- About this transcript Read from YouTube's own caption track and laid out by ViewRank AI (https://viewrankai.com). 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