# How To SET UP & INSTALL The FACEBOOK PIXEL (After iOS 14)

Channel: Ben Heath
Video: https://www.youtube.com/watch?v=AQkQI-Pi4PU
Duration: 38 min
Language: English
Words: 8082
Transcript page: https://viewrankai.com/tools/youtube-transcript/AQkQI-Pi4PU

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[0:00] hi guys it's ben heath from lead guru and in this video i'm going to show you exactly how to install the facebook pixel if you want to advertise on facebook you absolutely want to get the facebook pixel installed it allows you to do so much awesome stuff from retarget people that visit your website to accurately track exactly what people do on your website be able to optimize your campaigns based around that data allow facebook to optimize around your data basically getting the facebook pixel installed really helps improve your results and it's something i'd strongly recommend that everyone do what you need to do in terms of facebook pixel installation

[0:33] has changed somewhat with all the ios 14 changes you now need to take extra steps i'm going to go through the entire process in this video walk through step by step so that if you've not even heard of the facebook pixel before you can follow along and get it all installed and get it all set up and not have to worry about it again before i get into the video trying to very quickly ask you to smash that like button that really helps me out and of course subscribe to my channel if you're new and have done so already i release facebook and instagram advertising related content all the time

[0:58] if that's something that you're interested in if you want to be running facebook ad campaigns you want the best information so you can get the best possible results strongly recommend that you go ahead and click that subscribe button and click the little bell notification when you do okay so i'm in a practice ad account and i've got a sort of dummy website that we keep for demonstration purposes and i'm going to walk you through the exact process so i'm right now in ads manager this is probably a a view that you're somewhat familiar with if you've done any sort of facebook advertising you just create a facebook

[1:24] ad account first thing you want to do is go to events manager so if you click on these uh three little lines over here and then it may well be up in your shortcuts if not you'll be able to scroll down and find it down here there we go there's events manager but you want to click on events manager and that'll bring you through it through to the basically the the area that governs your facebook pixel okay now facebook is talking here about aggregated event measurement i'm going to show you how to set that up and how that works um in a minute so don't worry about that

[1:54] for the time being we're going to get the i actually click on get started but i want to come back here we're going to we're going to handle all that stuff um after we've installed the base level of the facebook pixel okay so you probably if you haven't created a facebook pixel before you probably won't see a window that looks exactly like this we've installed the facebook pixel previously on this website all doggos.com it's a website where we release content around dog training and things along those lines um and we use it for basically testing marketing stuff that's what i'm going to show you on this and we've already installed the

[2:26] pixel so we can see that it gets hardly any traffic but there is some activity on this pixel if you don't see anything like this because you haven't created a pixel yet if you click on this green plus create button or whatever you see that's similar you might have a setup button go through the steps that facebook provides you what you want to do is within a few steps it won't take very long at all get to the point where you have a facebook pixel id okay which is um this number that i've just highlighted over here that's your facebook pixel id you want to get a

[2:55] point where you can see one of those on the screen i'm sorry i can't show you that first part it only takes a second it's very easy to do but i've already created one so you know we've already got one set up we're going to go through it again okay once you've got to a page that looks somewhat like this i said you won't have the data but something where you've got a facebook pixel created you can see a pixel id you want to go over here and select partner integrations from the left hand side now fortunately facebook have made it very very easy for you as a facebook advertiser to

[3:26] install and set up the facebook pixel and they have all these partner integrations so my first thing that i'd recommend is you go through this list and try and find the option of the website that you're using um so for example i know a lot of people watching this video will be using shopify if you want to be able to track the actions that people take on your shopify store after they interact with your facebook instagram ads you want to click on shopify you want to click on see details and you just want to go through the steps that they recommend it's very very straightforward on a lot of these

[3:55] you just literally do like two or three things and then you're all done and you can um follow on from the the extra stuff that you need to do i'm going to talk about once you've got the base layer of the pixel installed so obviously shopify is a big one you might be on squarespace or wix and the one i'm going to demonstrate in this video because this is what all doggos are set up on is wordpress and there's also a good chance that if you don't use shopify something where the integration is super super simple you probably are using a wordpress store or at least this will be this will be

[4:25] a wordpress store a wordpress website and this will be useful so if i go ahead and click on see details in here then we come through to a page that looks like this okay so facebook here is sort of talking about some of the advantages you get from installing effects from installing the facebook pixel on your website things like building custom audiences so people who have visited your website perhaps they've bought from before perhaps they just visited you can then retarget a lot of those people you can measure results a lot more accurately which helps both you and facebook optimize your campaigns and get better results

[4:55] absolute no-brainer so you can see we've got here we've got um connect account that maybe are maybe blocking this um slightly but you can see on the top right in fact there's another option down here um where you can select connect account you can see guided steps with no coding required which is a big plus i am not a coder myself okay so first thing you want to do is choose the pixel um i've got the one pixel associated with this ad account which is practice add accounts pixel because it's practice ad account but if you've got various options there just make sure you're using the right one

[5:23] click on uh click on next and then the what facebook one what facebook want us to do is to head over into our wordpress dashboard and install the plugin called facebook for wordpress we want to install it and then activate so that's what we're going to do so i've got the plugins page up already in my orders wordpress dashboard clicking on add new and then we want to search for facebook for wordpress and that should pop up there we go we can now click on install now you can see the reviews aren't very good at all which i actually think is is um unfair i actually think this is a

[6:04] very easy to use plug-in um people are probably annoyed about the loss of data with ios 14 but that's a separate topic i'm going to talk about at the end of this video don't worry we're not going to miss out on that so i've clicked install and then we want to go ahead and click activate and that's been added then to my plugins so let's now head back to our instructions um so we said install now and click activate then if i click next let me scroll down then we've got connect to facebook so select settings and choose facebook from the drop down menu search get started and follow the instructions

[6:37] okay so we want to go back to and find that plugin so here we've got facebook for wordpress as our plugin click on settings um and then we want to click on the get started button okay so we click on get started um i've previously obviously had this hooked up so facebook is recognizing that they're saying um would you like your previous settings but you can i'm going to show you exactly what they are anyway so you could you won't see exactly the same thing but you can still go through this exact process so continuous ben heath obviously then you have to grant this wordpress app a

[7:06] whole bunch of permissions so um it's sort of selling the the benefits of doing so get more purchases find new customers all that sort of stuff i want to click continue okay so then we get to this page now obviously you just want to make sure that if you've got multiple options in terms of ad accounts facebook pixels perhaps you take on clients or you've just you've got a number of businesses or you've set up a whole bunch of options you want to make sure you've got the right options selected here so business manager league practice that account yes and practice that accounts pixel i would

[7:33] recommend that you turn on automatic advanced matching it's only beneficial because it's going to help facebook more accurately track more accurately match people that take actions on your website to people that have facebook and instagram profiles which then when you want to advertise to say someone who visited your website it's going to make it easier for them so if that's turned off i'd recommend turning it on then we want to go ahead and click continue um again we need to give the wordpress app more permissions you could be more specific about what you do and don't want um i'm very happy to go with the options

[8:08] and click next which is what i imagine most of you will do as well so just going to take a second now to um link those link we're basically connecting our facebook ad account with our wordpress plugin you're all set now you've connected your website to facebook pixel you can again facebook really want to emphasize the benefits of um installing efficient pixels which i completely agree with and then we can go ahead and click done okay so that's just connecting right now connection pending it normally takes a few minutes can take a little bit longer to get set up oh it's done it really quickly and so trust this site we're passing

[8:42] your system user token back to ordogos yep i agree to share my token with this site click confirm and there we go your business is connected to facebook use this connection to all the stuff that you can that you can do fantastic so what we've just done now is we've installed the base facebook pixel in our on our website so the facebook pixel will effectively be on all pages um when people navigate around your website that's all now trackable what we want to do as a next stage is set up events so set up our facebook ad account so that when someone visits a particular page or

[9:22] takes a certain action we can inform facebook that that means something like if someone visits our order confirmation page that means they've just purchased i want facebook you to know this is a purchase i want you to show that it's a purchase in my ad account things like that perhaps they you know fill out a contact form on your website and you want that to register as a lead so that you can see that data in your ad account and optimize accordingly and then facebook can see that data in your ad account and that's really huge because if you can see which ads are getting you leads which

[9:52] targeting options are getting you leads which ones are getting you purchases you can zero in on the ones that are delivering the great results so it's an absolute no-brainer to uh to set up events so base pixel taken care of that's tick box number one so what i'm going to do now is come back into events manager with our instructions we want to click next and it says verify your pixel is working correctly the green icon and the active is what you are looking out for you want to click next and then we're getting into um events so if you click finish on there and then what we're going to do you can

[10:27] see that we've got a slightly different window here because it's showing the wordpress connection uh going about this data down here i'm explaining what about in a minute but if we come back in fact let's just go straight back into events manager and we will go and add in some events so obviously on this left hand side if you've got more than one pixel you want to make sure that you've got the right pixel selected and you should start to see you won't do immediately but once you've got the facebooks installed you should start to see activity coming through maybe in a few hours time more likely in

[10:59] a day or so depending on when that data starts filtering through okay and then we've got ad events so events as i said are things like purchases leads add to carts initiate checkouts webinar registrations um things like that the actions that people take that you want to be able to track for all sorts of reasons okay so if you click on add events there's a number of different ways to add events i'm gonna go with the simplest one obviously this is all about getting the pixel set up and installed in the first place we want to keep things as simple as possible and we want to go ahead and select from

[11:32] the pixel the bottom option so facebook just gives a bit of information here around how to use the event setup tool which again is a non-code option which i absolutely love so what you want to do is you want to add in the url to your website in here so i'm going to put in alldogos.com and then when you click on the open website button it will open the website but with the event setup tool in place which is going to load up here on the left hand side so from here there's two major options to track actions that people take on your website you can track a new button or you can

[12:06] track a url okay so if i click on for example track new button and then i select this button on puppies and i can select an event so let's say for example um this this doesn't work i'm just showing this demonstration purposes there's no products on this website it's it's an information site but if we select add to cart i could choose a value or not um i'll not add one because there's not actually a product associated obviously currency and then i can click confirm and what that now means is that on my website if anyone goes ahead and clicks on the puppies button here that's going to register and add to cart

[12:52] in my ad account which is super super helpful i want to be able to track people that are adding to cart i may want to retarget them to try and get them over the line and purchase if they don't otherwise do so i want to know the actions people are taking so that's how you do it the bus now obviously that doesn't mean add to cart if you click on that puppies button it takes you through to um articles on puppies so that's not the appropriate option but you can see how you could make that work for your particular business okay or we could track a url so another

[13:21] example if i scroll down to the bottom i could jump to the contact page and let's say for example i wanted anyone that comes through to the contact page to register as a lead okay so you can actually see i'm going to delete it because it's automatically brought it through from when i had it set up previously but if i click on track a url and then what we've got here is url equals this page so all doggos dot com forward slash contact so if someone comes through the contact page i would like that to register as a lead okay again i'm not going to include a

[13:53] value you can if you want and then click confirm so now anyone that say comes through to my website and then goes through to the contact page that person is going to be registered as a lead and that's going to show up in my ad account provided obviously they got there because they interacted with an ad previously and it's going to show me which ad which ad set delivered that lead was fantastic again i wouldn't set up the lead event on the contact page i would have it on the next page um so if for example you're you've got like a free consultation page on your website

[14:29] your service provider um maybe there's after they submit their details of our lead form or a form on your website they're then taken to a page that's like thanks for booking a free consultation we'll be in touch to get that arranged that's where you would set up the event code okay so that's basically how that works then we can click finish setup um finish was the event setup tool helpful yes it was you can see how easy that is by the way guys it makes it so much easier than it used to be and then we come back into events manager and what you will start to see is that

[14:58] we had this set up uh previously because um this is for demonstration purposes and things like that you will start to see that these events come through so for example you can see leads there's been 75 um whatever um these will now start to filter in and so again provided people are actually taking those actions like don't just expect to see data there but you should start to see how many times those things are being done all that sort of stuff and that is very very useful um information okay so we're making great progress we've taken two out of the four steps that we need to have your facebook pixel

[15:32] fully installed up and running and doing exactly what it needs to be doing to get you the best results possible we've set up we've installed the base layer of the face pixel across your website and we've configured your conversion events on your website which can allow you to track the specific actions people take there are two more steps you need to take the first is to verify your domain the second is to set up your web event prioritization list in aggregated event measurement now i know that sounds insanely complicated and if you're new to facebook advertising you might be thinking that was a whole load of words i have no

[16:05] idea what you just said don't worry i'm going to show you exactly how to go about doing um both those things now these action points verifying domain and setting up the web event prioritization list are things that we need to do as a result of the changes that came into play with the ios 14 update um that you may or may not heard about i've got lots of content on my on my youtube channel around that um so it's a little bit annoying but it's just something you have to do once it's done it's set up don't have to worry about it doesn't take that long so

[16:34] well worth doing it it is going to make a big difference so i've already actually verified the domain for alldogos.com so i can't show you how to do it now but i did record myself setting it up in the first place because i knew that content was likely to be to be useful um and those videos me setting up me verifying the ordovos.com domain in my business manager account and me configuring my web event prioritization list in aggregated event measurement which i saying it i know it sounds complicated i recorded as well and those are both videos that are available as part of my facebook ads insiders course

[17:12] i'm going to add those in now so don't worry you don't have to buy the course in order to get access to that content but if you are interested by the way in a really comprehensive facebook advertising course that teaches you everything that you need to know to get the best possible results with facebook and instagram ads i can strongly recommend my facebook ad status course i've had hundreds of hundreds people who bought it feedback's been fantastic um there'll be a link in the video description below in case you're interested so what i'm going to do now is cut to the first of those two videos the first

[17:38] one about verifying domain so you can see the exact process exactly how i did it you can follow through and because it's part of a course there may be a few references to like other lessons or other modules don't worry about that sort of stuff the important part for the purpose of this video and getting your facebook pixel all set up is verifying your domain so i'm going to cut to that now we'll go through that and i'll come back um after that section we'll talk about the next step in this lesson i'm gonna be showing you how to verify your domain in your business manager account

[18:05] um with the ios 14 changes coming into play this is absolutely something you want to do i'll explain why in a minute um domain verification is not a bad idea anyway there are things like it's got this section here you know domain verification um prevents other people from sort of misusing your domain so if they link to you on facebook um and they can't change like the link previews or anything like that if you if you verify your domain i mean this is not quite technical stuff and not stuff that really you need to worry about or get into the part that you do need to

[18:35] to worry about and why we i'm very much recommending you do this is this section down here okay so it says say apple has announced changes with ios 14 that impact how we receive and process conversion events from business tools like the facebook pixel i've covered that in the in the previous lesson to address these changes we will be requesting permission through apple's uh app tracking transparency framework the att prompt to measure conversion events recurring on ios 14 devices as more people opt out of tracking on ios 14 devices which we know will happen ads personalization performance reporting will be limited for both app and web conversion events again

[19:09] all of that is just recapping what i just covered in the previous part but this is the important part for this this lesson here a key impact of this change is that you'll be limited to the use of eight conversion events per domain so you may well have used more than that previously most don't and if you follow the strategies in this course there's no need to do so it's not an issue but just to be aware of you'll be limited use of eight conversion events per domain for optimizing and reporting okay um and it says here no you set that at the ad set level

[19:36] but this is the important part domain verification establishes which business manager account has the authority to configure and prioritize the eight available conversion events for a given domain so i'm going to show you how to do this in the next lesson but i'm going to show you how to configure your eight conversion events that you want to optimize for if you don't do this ahead of time facebook will just guess and they could well be wrong so you want to make sure that your eight conversion events are set up and they're set up with a priority uh with in priority order again all that's gonna be covered in the next

[20:07] lesson but in order to set up those eight events we have to verify your domain in your business manager first to establish that your business manager has the authority to basically own and say what facebook can and can't do around that domain i know it gets a little bit complicated if if if some of that sounds too you know too much just know you just need to verify your domain i'm gonna show you how to do it okay you don't need to worry about a lot of the the more pressing details okay so to set this up um what you want to do is you want to jump over into

[20:38] within your business manager account you want to come into business settings so you know if you were in ad manager for example just click on these uh nine little dots they'll probably be further over in the left if you're in ads manager and then click on business settings this icon here if it's not in your shortcuts which you probably will be then it'll be down in this list down here business settings that'll bring you into here and then you want to go down for this case there's all sorts of things you do for business settings that i've covered previously like adding people add accounts pages all

[21:10] that jazz and let me minimize that but you want to come down to brand safety and click on domains then what you want to do is click add and pop in your domain in here so i'm going to use an example of a a website that we own that we use for like example processes it's all about dog training it's called ordogos.com and we haven't done domain verification on this on purpose so that i can actually show you with an example um so you want to click on add okay and then we can see on this right hand side that we've got some stuff that looks

[21:42] all a little bit technical and a little bit um complicated basically what we've done just there is done the first step of the facebook part of it what now needs to happen is the um either the dns verification part of it which is probably what most people do or html file upload um but you need to change you need to basically add a dns txt record i mean i don't want to get too complicated in this if you have a webmaster or someone like someone who handles your website for you basically grab this here this txt record so you know you just hover over it you

[22:20] can copy to clipboard send it to them and also grab a screenshot of this and send it to them and i'm going to show you what else you want to send them in a minute and get them to do it for you because this part obviously adding in the txt record to your domain registrar you know whatever that happens to be your hosting company basically um you need to add this in in order to sort of verify in the back end now i can't go in and show you how to do that with all doggos i have to log into our account and show you sort of

[22:43] information that my my web guy says um make sure you don't do a public video on but fortunately i don't need to because facebook have provided a very handy little video um around verifying your domain in business manager and the steps you need to take with your domain registrar with your hosting company in order to get this set up okay so i will include a link to this page beneath this lesson i'm verifying your domain business manager and then watch this video okay it's two and a half minutes long there's no point me going through it when you can watch it separately but i will include a link to

[23:17] this because if i skip ahead you can see we get to this dns verification part and it shows you how to add in a dns record into your hosting company and things like that okay so now i'm gonna pause the video i'm gonna go ahead and do that and then come back into my business manager and show you the very last step okay so i've just gone and added that txt record um through my domain registrar as per the instructions that you'll have seen on that video i linked to just do exactly what they do then you want to come back in here once you've done that

[23:47] and click verify and you can see here all doggos.com is verified which is uh fantastic so that i can just click done on that which is awesome um i've still got a little red uh thingy there but that will disappear pretty soon it's like a lot of facebook warnings they tend to come and they tend to take a little bit time to you know turn green effectively okay so i just refreshed the page you can see that um it's turned green already its status is verified which is fantastic okay so once you've done that you'll see that um this window is changed there's different options now um

[24:23] once we've got it verified we can now assign partners so if you're working with like an agency or some other external party and you want them to be able to work on this and you can you can assign a partner by clicking the button and follow the steps you can also add assets right so you can assign pages to this domain um and then when those pages are basically posting links to pages or blog posts or whatever on this website they will have the ability to do so and edit like previews and things along those lines okay so that's that's that's a step that's worth taking

[24:52] um so if you go ahead and click on add assets and then i just wanna i've already got it selected there um the old doggos page go ahead and click add one page been added to maine or docos.com all set okay so i know this sounds really kind of complicated and difficult um it's not it's no it's a bit more technical than some stuff but it's not that difficult right all it really is is you come into domains under brand safety and business settings you click on add you add in your domain that gives you that that um i kind of what they call it now

[25:24] a key or something like that um but the date the information you need to go ahead and add in to your dns the txt record go ahead and do that just follow the steps take your time with it add the txt record to your dns come back in there click verify and add your page okay so i said no it sounds complicated it's just a few steps get it done and that's all we need to do with this you never need to worry about it again and now we can go on to the next lesson where we're going to be configuring those um conversion events and setting

[25:50] them out in a prioritization list okay okay so that was verifying your domain hopefully you haven't had too many difficulties doing it it sounds complicated it's not actually that hard when you go through the steps now that your domain is verified we need to move on to the last action item around installing your facebook pixel and that's configuring your web event prioritization list in aggregate events management aggravated events management is this section down here configure web events and i'm also once again going to cut to a video where i recorded setting that up and we'll go through the process and i'll see you on the other side of that now we've just

[26:24] verified the domain in the previous lesson and here we're going to configure your web events so your web events refers to the conversion events that you're optimizing for when you're running conversions campaign so it's absolutely integral part of the director office strategy the lead magnet or webinar strategy that you'd have seen from the uh the main modules within this course and obviously if you're going to run a conversion event and then you're going to optimize that conversion event such as leads via your website or purchase via your website that's what we're talking about here that's what we need to configure now that we verified your domain within um

[26:58] your business manager we need to configure those events set a prioritization list um and that's one of the changes you need to make because of the ios 14 stuff that's going on okay so i'm going to show you exactly how to do that right so we're still i've you know picked up from where we last were because you probably do this in order so we're in domains you want to go and click on these little buttons here and go into events manager okay and then you'll come into a window that looks like this if you've got multiple pixels just search for the right one as i've done on this side and make sure

[27:23] you've got the right pixel um selected the one that you are going to be using going forward and the one that's going to be tracking those conversion events taking place as a result of your facebook advertising efforts okay and you see this is what you come up with something along these lines you can see we've got this has been this pixel has been installed on the all doggos um website that we just showed that we just verified the domain then we want to go ahead and click on you can see the default what it sort of starts on is pixel conversion api we want to go ahead and

[27:51] click on aggregated event management you can see this is new and then if i scroll down you can see it says configure web event so go ahead and click on that button and then you wanna search by domain um again you might only have the one verified in there so it'll just come up in the list but obviously we've got a whole bunch so i just wanna go ahead and grab that and you can see that we've got alldogos.com domain is verified fantastic is what we want but assigned events we haven't done one yet you can see over this little warning it says at least one event must be configured on

[28:22] a domain to run ad campaigns up to eight events so we would not i simply our conversion um campaign simply would not run if we don't take these steps okay so i want to go ahead and click on that i want to go ahead and click on edit events now this is really important to take this part in okay it may take up to 40 hours to see results in ads and ad set measurements but here's the important part once apple begins enforcing its app tracking transparency framework on ios 14 devices which as of the recording of this video it hasn't done yet changes to event configurations will

[28:53] cause any impacted ad sets or ads to be paused for 72 hours to allow the changes to take effect some configuration changes could cause ads or ad sets to no longer run so what that's basically saying is if you wait until after the ios 14 change a tt prompt has gone out and you haven't set this up basically all your ads may pause for 72 hours because you're gonna have to come in and change this and then wait 72 hours so you have to wait three days that's obviously something you want to avoid and if you make changes to this it is gonna take um it's not going

[29:24] forward it's not quite clear the 48 hours or 72 hours in order for those changes to be um sort of seen within your ad account okay so that's very important so if you're running you're going to be wanting a direct offer strategy campaign you're going to be going after the purchase um conversion event you're using the conversions objective going after the purchase conversion event i know some of the jargon gets quite complicated do my best to explain but that will be a very common setup for the direct office strategy or if you're running a lead magnet strategy you're going to be running initially a conversion objective

[29:55] campaign optimizing for the lead conversion event you need to come in and set this up otherwise they simply will not run so you want to go ahead and click edit hopefully that'll make sense and it take a second to load up okay and we can see that in this domain ordogos.com we have no events established remember we can only have a maximum of eight now that's one of the changes that's coming in because of the ios 14 stuff is we can't track you know dozens of different actions that people could take on our website we can only track eight different actions and then we want to go ahead and add event

[30:31] so we have practice ad accounts pixel in there and then we choose an event we've only got two set up because this is just a practice ad account with basically like a practice website that we use for this sort of stuff right so we've only got lead and purchase in there you may have a few more you may not now what you want to do is okay let's say i add in purchase um and then i'll add in the other one and then this other one i can go ahead and choose lead okay so i've added these two in you might be thinking okay great done but

[30:58] before you do that it's very important to assign priority okay let me hover over this here because it probably give us the the information no it's not really i can explain anyway based on on what i know about this so i discussed this a couple of lessons ago but i was talking about the fact that if when facebook puts this prompt this basically message in front of ios 14 users saying are you happy for facebook to be able to track your activity on third-party websites and apps if people say no to that and then uh okay if people say no to that you will only be able to track

[31:36] one conversion event that they take on your website assuming they take one or take more than one so let's say you're an e-commerce business and you're using the director office strategy you probably have in here events you don't just have you know lead purchase you'll also have add to cart initiate checkout some other ones in there right just automatically from like shopify will set that up or whatever it is you're using will set that up in there or you could have established yourself as part of the installing the pixel which which i showed you how to do in in module one now if someone has opted out so they don't want

[32:14] facebook to be able to track them once they've received the prompt and then you know a week later months later whatever you're advertising to this person they click on your ad campaign they click on your ad they come through to your website you've got an e-commerce store they check out a load of products there's some maybe some view content events triggered they then add some products to cart they then purchase facebook will only report on one of those events and the way facebook works out which of those events you want them to report is by setting the prioritization list so if you're an e-commerce business you

[32:51] obviously want people to report on purchase first and foremost because that's what you're going to focus your facebook ad campaign optimization decisions around is like right which ads and ad sets are giving me the most purchases for the lowest cost you aren't going to um want for example facebook to just add in to just track add to cart if that person then went on to purchase right so set the prioritization list in order of what's most important to you so in the e-commerce example we would have purchased here we would then have add to cart we would then have initiate checkout but we don't have your content

[33:26] right and that's key if you're a uh so for example if if if we were a running a lead magnet strategy then we would want lead to be our most important conversion event because if someone goes on to become a lead that is the thing that we're really tracking and that's what we want to be reported on remember this is this only applies to people that opt out to the prompt the att prompt and our ios 14 users because they're the only ones who are going to get it in the first place right so it only applies them and it only applies to people that opt out but you

[34:00] want to make sure that you are receiving data for the conversion event that matters most to you it sounds very complicated but basically what is the most important conversion event what is it that your campaigns are really trying to do here right are they trying to get purchases are they trying to get leads are they trying whatever are they trying to get webinar registrations you know you could be using the complete registration conversion event for that so data on the other conversion events was a nice to have so previously you may have seen 150 purchases 300 add to carts 500 view content something like that and

[34:32] that's been great to see that going forward you won't see it you'll still see the 150 purchase provided purchase is your highest priority conversion event but you won't see the add to cart because if someone goes on to purchase they won't also register as an add to cart anymore as they used to provided of course they are ios 14 users that have opted out of of being tracked okay so just basically i i've probably over complicated it with what i've explained i'm trying to give you guys the the best information i can basically just come in here and be like what's most important to my business and

[35:00] set your prioritization list accordingly then you want to go ahead and click submit um and you can see facebook's just got the warnings around it's going to take some time all the stuff the stuff that we already took a look at you can just go yes i understand these changes and click apply and you can see confirmation you've successfully changed event configurations event configurations will be applied to orders.com and that's where to verify the domain because this is set at the domain level i click ok so just like with the domain verification it seems you know a little bit overwhelming a little bit confusing but it's not that

[35:34] bad right just go through the steps watch this video as many times as you need go through the exact steps i did where we're just setting up our web we're configuring web events so that facebook knows what's most important to your business what data they should absolutely present you and hold on to and it allows you to keep running your conversion campaigns which are of course key to direct offer strategy lead magnet webinar strategy and that sort of stuff okay so hopefully you are all now set up you've installed the base layer you've got your conversion events ins set up on your website you've verified your domain and you've configured

[36:08] your web event prioritization list in aggregated events management you've taken the four steps you need to get the facebook pixel installed set up properly so you can just crack on with facebook advertising knowing you're getting the best data possible and that your campaigns are likely to do much much better as a result well done for going through all those steps before i go a couple of things i want to quickly mention the first is my facebook ad status course i mentioned it previously but you just saw two videos from that course there's almost 100 videos in that course covering all aspects of facebook and instagram advertising

[36:41] if you want one super comprehensive resource that's going to show you exactly how to get fantastic results the best lots possible that is what i'd strongly recommend you go ahead and purchase to be perfectly honest so the link will be in the description below you can go ahead and check that out and other thing i want to ask is that you subscribe to my youtube channel so i release facebook advertising related content a lot of it very in-depth detailed very actionable hopefully very helpful uh for my audience on a regular basis just like the video you've just been through if this sounds like the sort of thing

[37:08] you know this is the sort of thing you want to get access to and you want to be able to consume going forward go ahead and subscribe subscribe to my channel turn on notifications when you do and um yeah you will see when i publish new videos please comment below if you've got any questions comment below um if you run into any difficulties i try and get as many comments as i can i certainly see them all hit that thumbs up button that really helps me out is much appreciated um and yeah best of luck with your facebook ad campaigns guys now you've got the the facebook pixel

[37:36] installed i think your results are going to be all the better for it so exciting times to come thanks a lot guys bye for now

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